The Seattle

area’s

largest authentic

Oktoberfest Tradition

2015

SPONSORSHIP OPPORTUNITIES [email protected]

oktoberfestkirkland.com (425) 456-1111 P.O. Box 377 Kirkland, WA 98083

ABOUT KIRKLAND OKTOBERFEST The Seattle area’s largest authentic Oktoberfest tradition The biggest celebration of the fall season returns to Kirkland September 25-28, 2015 drawing residents and visitors by the thousand to celebrate Oktoberfest with a Northwest Twist. Entertainment of the highest caliber is at the heart of this three day festival featuring multiple performance venues, live music, dancing, games, competitions and so much more. Northwest craft brews (along with imported German biers), are served alongside the best cuisine our region has to offer including bratwurst provided by Uli’s Famous Sausages.

Kirkland Oktoberfest transforms Marina Park into a Bavarian village, Festhalle tents filled with singing patrons arm in arm at the long tables and the best music and entertainment around. It’s the most fun you'll have this side of München. Prost!

[email protected]

oktoberfestkirkland.com (425) 456-1111 P.O. Box 377 Kirkland, WA 98083

KIRKLAND OKTOBERFEST STATS Demographics and Sponsor Value Sponsor Value Sponsors receive benefits such as frequent brand

• Exposure to up to 20,000 visitors

exposure through naming mentions, on-site as well as in

• Inclusion in a high-profile marketing and media campaign

publicity and promotion; sales opportunities through sampling and display; and direct alignment with the Eastside’s well-educated, high-income consumers and lucrative family market.

• Support of one of the area’s only authentic Oktoberfest events

• Recognition for your commitment to our community and quality of life

Audience Kirkland Oktoberfest is a mix of local and regional attendees. The festival attracts a diverse audience in terms of

age, interest, ethnicity, socio-economic background, education, and gender. With a variety of activities and contests presented, the festival

Oktoberfest with a Northwest

Twist

provides a multitude of creative ways to engage fans.

Demographics

[email protected]

oktoberfestkirkland.com (425) 456-1111 P.O. Box 377 Kirkland, WA 98083

HOW TO PARTICIPATE Your brand as a part of Kirkland Oktoberfest Kirkland Oktoberfest has a variety of sponsorship packages including Presenting, Venue, Event and Exhibitor. We customize all of our sponsorships to best meet your company’s marketing objectives and budget.

Sponsorship packages range from $500 - $20,000.

All of our sponsorship packages are customized to fit your brand for maximum success. Sponsorship packages can include any or all of the following elements: Naming Rights Property, venue, and activity naming opportunities

On-Site Presence Promotional area for displays, sales, sampling, and contests

Advertising Inclusion Logo inclusion on print ads and in-copy radio mentions

Marketing Collateral Opportunity for logo on festival poster, coaster, and other collateral

Social Media and Online Representation Inclusion in Facebook, Twitter, and e-mail marketing campaigns, link on Sponsor page

PRINT COLLATERAL

• Oktoberfest Posters—500 distribution

• Oktoberfest Coasters—50,000 distribution

• Magazines and Newspaper Advertising

[email protected]

oktoberfestkirkland.com (425) 456-1111 P.O. Box 377 Kirkland, WA 98083

VENUE SPONSORSHIPS Presenting Sponsor Kirkland Oktoberfest attracts a broad demographic of guests with two entertainment stages, an authentic German Festhalle, Biergarten, Bier Keller, a large selection of beers, authentic German cuisine, food trucks and much more.

Festhalle Sponsor The Festhalle is an enormous tent acting as the heart of the festival, presenting an authentic German beer hall and featuring an entertainment stage, long tables and benches, a large selection of beers and authentic German cuisine and a variety of other entertainment throughout the three-day festival.

Biergarten Stage Sponsor The Oktoberfest Biergarten is the heart of the festival featuring the Biergarten entertainment stage located on the waterfront in the heart of the games area, competitions and much more.

Human Foosball Sponsor First introduced in 2014, this hilarious game of skill and agility is fun to watch and even better to play. Imagine a life-sized foosball game where you are competing face to face with your opponent. The team to kick the most balls past the defenders wins! This goofy game is a great spectator sport and a crowd favorite.

Kraft Bier Keller Sponsor Located within the Biergarten, the Kraft Bier Keller transforms the Marina Park Pavilion into a “Craft Beer Cellar”, and is where we serve the best NW craft beers. Entertainment in this area is served by the Biergarten Stage and also features large screen televised games, participatory contests, games and competitions.

Fun & Games Sponsor This is where the action is. Participatory games and competitions played on the lawn including Beer Pong, Corn Hole, Bocce Ball, Keg Rolling, Stein Lifting and more!

[email protected]

oktoberfestkirkland.com (425) 456-1111 P.O. Box 377 Kirkland, WA 98083

PROMOTIONAL SPONSORSHIPS

Official Kirkland Oktoberfest .5 Liter Mug Sponsor Place your logo prominently on this highly collectable official Kirkland Oktoberfest mug, 10,000 quantity.

Biergarten Exhibit Sponsor Activate your brand with an on-site exhibit space inside the Biergarten reaching the target demographic of the Eastside’s young professionals.

Willkommen Markt (all-ages street market) Sponsor Activate your brand with an on-site exhibit space in the admission-free Willkommen Markt on Saturday and Sunday. Willkommen Markt hosts family entertainment as well as food trucks and arts and craft vendor booths and on Sunday it is home to the very popular 3rd Annual Great Kirkland Oktoberfest Wiener Dog Races.

Wiener Dog Race Sponsor Sunday is race day at Oktoberfest and Wiener Dogs the stars at the 3rd Annual Great Kirkland Oktoberfest Wiener Dog Races. Costumed dogs will parade the grounds and are encouraged to compete in the dog costume contest. Sunday in the Willkommen Markt. All-ages.

Root Biergarten Sponsor The Oktoberfest Root Biergarten is made for kids and kids at heart featuring a selection of non-alcoholic drinks, activities area, entertainment and much more.
 Saturday, located in the lawn in the Willkommen Markt. All-ages.

[email protected]

oktoberfestkirkland.com (425) 456-1111 P.O. Box 377 Kirkland, WA 98083

CONTACT INFORMATION General Information, Sponsorship Rob Butcher, Creative Director

(425) 456-1111

[email protected]

Food and Beverage Spencer King, Director

(425) 241-1771

[email protected]

Vendor Relations Maryam Marzban, Director

(425) 786-7125

[email protected]

[email protected]

oktoberfestkirkland.com (425) 456-1111 P.O. Box 377 Kirkland, WA 98083