Position Description Position Title:

Digital Content Specialist

Section:

Communications, Online and Social Media

Position Number:

2016-09

Work Location:

Melbourne

AITSL Classification Range:

Professional Band 1

Remuneration Range:

$88,829.85 - $99,280.42 (inclusive of superannuation)

Employment Status:

Full-time, maximum term

Reports To:

Manager – Communications and Digital Engagement

Position Overview The Digital Content Specialist works within AITSL’s Communications, Online and Social Media (COSM) team. Alongside our people, the AITSL website is the organisation’s most valuable asset and a hub of highly regarded policies, tools and resources for education professionals across Australia. The focus of this role is to provide specialist web content, technical expertise and solutions to strengthen engagement with our external audiences and to maximise the reach and impact of our work. The role will also support the delivery of targeted digital campaigns, as well as coordinating web analytics to inform the continuous improvement of the user experience and the performance of our website overall.

Organisational Context The Australian Institute for Teaching and School Leadership (AITSL) is a national body established to promote excellence in the profession of teaching and school leadership. AITSL is committed to the key principles of equity and excellence in the education of all young Australians in order to cultivate successful learners, confident and creative individuals and active and informed citizens. AITSL works with the education community to improve student learning by: • • •

defining and maintaining standards for initial teacher education, teachers and principals leading and influencing improvement and reform in initial teacher education, teaching and school leadership supporting, recognising and extending high quality professional practice.

AITSL’s Statement of Intent sets out the Institute’s areas of focus and ways of working to promote excellence so that teachers and school leaders have maximum impact on student learning in all Australian schools.

AITSL’s Values AITSL has five values that employees are required to demonstrate and uphold in performing their work. The values are:

•

Excellence

We aim to be outstanding and consistently hold ourselves to high standards – a reputation for quality work, thinking and relationships

•

Ethical Behaviour

We act with integrity – a reputation for honesty, consistency, reliability, transparency, respect and equity

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Engagement

We work with others to achieve the best outcome – a reputation for embracing diversity, partnerships, collaboration, consultation, teamwork and dialogue

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Expertise

We grow our knowledge base and harness that of others – a reputation for internal expertise and drawing on an evidence base and the expertise of others, scholarship and thought leadership

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Effectiveness

We focus our efforts on areas that will have an impact – reputation for credibility, making a valuable contribution and making a positive difference

Duties & Responsibilities The Digital Content Specialist plays a key role in maintaining the AITSL website, optimising the user experience and supporting internal content owners in the development and management of web content. The role requires skills across the entire content lifecycle, from content planning and content management to web analytics and archiving. The Digital Content Specialist is responsible for training internal content owners and providing ongoing support, with a view to protecting the integrity, usability and performance of the website. As part of a small and dynamic team the Digital Content Specialist will be required to work flexibly on a range of communications projects including social media, digital campaigns and drafting, editing and publishing documents. Specifically the Digital Content Specialist will be required to work in the following areas: Website Content Management & Publishing •

Edit and publish web content (text, images and multimedia), apply metadata and optimise accessibility and SEO.

•

Implement robust web content management processes and workflows across the web content lifecycle, ensuring adequate review, updating and archiving.

•

Consistently apply user experience and personalisation (user journey) principles to enhance the AITSL website.

•

Coordinate content management solutions that support organisational needs while ensuring the ongoing integrity of the AITSL website.

•

Train new content owners in CMS and provide ongoing support to ensure best practice.

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Responsible for identifying continuous improvement opportunities for the website and working with content owners to implement them.

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Communications and Editing •

Write and edit web content and other communications, in accordance with style guides and Tone of Voice principles.

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Build and maintain relationships with internal stakeholders.

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Where required, support and monitor social media activity.

Campaigns and Reporting •

Support the delivery of eDM communications and manage data lists.

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Support the delivery and provide advice for end-to-end campaigns (email and social media) targeted to specific AITSL audiences, ensuring audience focus and performance analysis.

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Use web data analytics to improve the end user experience and inform content management strategy.

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Provide relevant and comprehensible web data and reports to AITSL and content owners, identifying areas for performance improvement.

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Undertake other duties as directed by the Manager and consistent with the employee’s skills and competence.

Selection Criteria 1.

Knowledge and Proficiency

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Advanced skills in using Content Management Systems (CMS), SEO and Google Analytics.

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Intermediate skills in HTML, CSS and Photoshop.

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Extensive understanding of the role of a CMS with regards to brand consistency and integrity.

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UX proficiency in analysing user journeys to improve the user experience and provide valuable insights to the business/organisation.

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Understanding of WCAG/accessibility principles and privacy laws (related to personal data) and the ability to apply relevant policies.

•

Experience in implementing archiving strategies and processes and consistent cation of tagging and meta data.

2.

Decision Making and Reasoning

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Adept at scoping, planning and providing practical solutions to facilitate web content management.

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Ability to implement robust web content processes and workflow solutions in a complex organisation.

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Experience developing relevant and comprehensible web data analytics and reports, with a view to identifying opportunities for improvement.

appli-

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3.

Communication and Influence

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Strong verbal communication and stakeholder management skills.

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Well-developed writing skills with experience creating contemporary content for online and social media channels.

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Ability to communicate content management strategy and UX principles and bring others along on the journey.

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Adept at working collaboratively and cohesively, developing solutions with cross-functional teams.

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Ability to train new or inexperienced content owners in using the CMS, embed best practice and provide ongoing support.

4.

Accountability & Breadth

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Robust analytical and strategic skills and capacity to see the ‘big picture’ with regards to web content management.

•

Demonstrated ability to work under general direction taking responsibility for personal results which lead to team outcomes.

Selection Criteria (desirable) •

Experience with Sitefinity CMS

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Experience with video editing software

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Experience in InDesign

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Experience with CRM systems

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Experience in web design and/or migration projects

Qualifications Relevant tertiary qualification in communications and/or multimedia discipline and/or equivalent combination of relevant experience.

Other Relevant Information Prospective employees will be required to undergo a Reference Check and National Police Check before their employment is confirmed. Successful applicants will be required to complete a Pre-Employment Health Declaration.

Work Health and Safety Responsibilities In the context of Work Health and Safety policies, procedures, training, and instruction, as detailed in Section 28 of the Work Health and Safety Act 2011, employees are responsible for ensuring that they: •

at all times, take reasonable care for the safety of themselves and others in the workplace

•

follow reasonable instruction

•

cooperate with their employer and any reasonable policy or procedure.

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How to Apply Your application should be one attachment and submitted to AITSL’s Employment Opportunities at www.aitsl.edu.au/employment and include: •

a cover letter, quoting the relevant position number and identifying your relevant experience and fit for the role.

•

a resume/curriculum vitae, including the name, position title and contact details of two referees (please note: we will seek your permission before any contact is made with them).

Applications should be addressed to: Rebecca Camilleri, Manager, Communications and Digital Engagement Australian Institute for Teaching and School Leadership AITSL encourages and welcomes interest from Aboriginal and Torres Strait Islanders in applying for this position.

Our Assessment and Selection Process AITSL is committed to ensuring staff recruitment and selection practices are: •

Fair, equitable, respectful, merit based, transparent, consistent and confidential.

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Aligned with AITSL’s goals, objectives and values.

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Designed to encourage applications from the widest pool of potential qualified candidates.

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Timely and responsive to local area needs.

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Compliant with legislative requirements and obligations in order to deliver on its strategic goals.

The selection techniques vary and interview options differ. For example some interviews may include a written or work sample task test and / or behavioural questionnaires may be used. Preferred candidates will also be required to submit a current supervisor as a referee. The selection panel will consider your capabilities, skills, knowledge, experience and performance relevant to the advertised job or your demonstrated potential for further development. If your application is short-listed for further assessment, you will be contacted regarding the next phase of the process. If your application is not short-listed, you will receive notification prior to the selection process being finalised. It is anticipated that all the recruitment processes will be completed within two months of initiation. More information about the AITSL is available from www.aitsl.edu.au or email [email protected]

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