Enterprising Students & Graduates

Information Pack for: ILM Level 3 Award, Enterprise and Entrepreneurship Units:

8141-200 8141-301 8141-304 &

ILM Kickstarter Development Programme 2015 - 2016

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Contents Enterprising Students and Graduates ......................................................................................... 3 Why Study on this Programme? ................................................................................................ 4 Enterprise and Entrepreneurship Programme Tutors ................................................................. 6 Attendance for ILM Level 3 ...................................................................................................... 7 Learning on the Level 3 Award ................................................................................................. 7 ILM Level 3 in Enterprise and Entrepreneurship - Learning Journey (9 x ILM credits) .......... 9 The Kickstarter Workshops ..................................................................................................... 12 Northern Lights Networking .................................................................................................... 13 Guided Action Learning .......................................................................................................... 13 Workload.................................................................................................................................. 13 Assignments ............................................................................................................................. 14 Assignment Extension ............................................................................................................. 14 Late Submissions ..................................................................................................................... 14 Feedback .................................................................................................................................. 15 Plagiarism ................................................................................................................................ 15 Students with Disabilities ........................................................................................................ 16 Recommended Reading ........................................................................................................... 16

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Enterprising Students and Graduates Your University experience is not only about achieving your degree, it is also about developing you as a person and realising your potential. We want to help our students and graduates gain the awareness, skills and capabilities that will help them to achieve their life and work goals and aspirations. This programme is delivered by the Enterprising Students and Graduates Team who are based in the incubation unit on 4th floor of the Media Factory. We are part of the Innovation and Enterprise Team and work closely with Northern Lights, who support new and post start-up businesses. Our aim is to ensure that UCLan students and graduates have an opportunity to develop their enterprise and entrepreneurship skills and this programme is just one of the many learning opportunities we provide.

Propel Yourself to Success with Enterprising Students!

Why Should Being Enterprising Matter to Me?

#1 “I AM….. I VALUE ….”

How Do I Make My Ideas Happen? By experiencing and solving real business and community problems, you will create value from opportunities and develop the right skills to do so.

We provide: ONE TO ONE COACHING & MENTORING PEER & GROUP COACHING WORKSHOPS & EVENTS NETWORKING EXPERT INTRODUCTIONS

You can become creative, innovative, employable and entrepreneurial in business & the community We provide: ONE TO ONE INTRODUCTORY SESSIONS WORKSHOPS & SEMINARS PRESENTATIONS

#2 “I WANT…. I’ll CREATE….”

#3 “I CAN…. I’LL DO….”

How Do I Become More Enterprising? By learning to recognise opportunities and getting your ideas and projects off the ground.

We provide: ONE TO ONE COACHING & MENTORING WORKSHOPS & SEMINARS COMPETITIONS & EVENTS ENTERPRENEURSHIP AWARDS

We manage a Student and Graduate Enterprise Zone, a room with desks where staff and students can work together on enterprise projects and ideas. There are also three mini office PODs which people can also use. This service is free for up to twelve months after graduation. To use the room or PODs you will need to register with us. 3

Contact Details: Room ME409 4th Floor Media Factory University of Central Lancashire Tel: 01772 895885 Email: [email protected] Facebook: UCLan Enterprising Students and Graduates Twitter: UClanEntStds Website: www.uclan.ac.uk/enterprise

What we offer in Partnership with the Institute of Leadership and Management (ILM) This Handbook covers two different options open to you: Option 1: If you attend all four Kickstarter workshops and a mentoring session during the academic year 2015 – 2016 you will gain an ILM recognised ‘Development Award’ certificate of attendance. There are some homework activities but no assessed assignments with this option. See Learning Journey on Page 9 for workshop dates. Option 2: If you prefer to gain an internationally recognised award which is endorsed and accredited by the ILM at Level 3 then you need to sign up to the ‘ILM Level 3 Award’. This involves undertaking:  three Assignments  all four Kickstarter workshops  at least one networking session and  two mentoring/tutorial sessions.  One Action Learning session (minimum) See Learning Journey from Page 9.

Why Study on this Programme? Self-employment to some might mean becoming the next Sir Richard Branson or Michelle Mone http://www.michellemone.com/ but it is equally about the freelancer, the one man or woman band, the small business, the social enterprise and the consultant. It is a flexible way of working which is adaptable to your values and the 4

lifestyle you want to lead. It provides freedom from the constraints of working in an organisation and a great deal of personal satisfaction as well as the potential for greater financial rewards at the end of it. The age old question is: can anybody cut it in business? This issue is explored in this programme in Enterprise and Entrepreneurship. For the second year running UCLan is offering you the chance to have your enterprise skills externally recognised and certificated. The programme is based around a series of four workshops entitled “Kickstarter” delivered by the UCLan Enterprising Students & Graduates Team who are based on the 4th Floor of the Media Factory. The Kickstarters are fun and interactive workshops aimed at anyone with even an iota of interest in starting up a community or business venture or a project which could become a business down the line. We believe anyone can make it in business they just need the knowledge and tools to enable them to decide whether it is suitable for them and how to ensure they are laying the right foundations for their business journey. This is what the Kickstarter sessions are about.

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Progression and Other UCLan ILM Opportunities The Level 3 Award in Enterprise and Entrepreneurship provides progression onto other qualifications such as:  

ILM Level 3 Award of Certificate in Coaching and/or Mentoring ILM Level 5 Certificate or Diploma in Coaching and Mentoring

For more information on Institute of Leadership and Management and progression routes please go to https://www.i-l-m.com/ Enterprising Students Teams works with the UCLan Centre for Volunteering and Community Leadership is an Institute of Leadership and Management (ILM) accredited Centre on behalf of the University of Central Lancashire. As well as ILM accreditation through academic programmes of study the Centre has accredited much of its volunteering activity. This is aimed at supporting our students to become effective leaders within the community and providing grassroots organisations with the opportunity to ‘grow your own’ community leaders for the future.   

Certificate in Community Leadership Certificate in Mentoring in the Community Certificate in Community Project Development

For more information visit http://www.uclan.ac.uk/cvcl/business_innovation.php

Enterprise and Entrepreneurship Programme Tutors ILM Programme Leader: Anne Newman Availability:

Email: Telephone:

Working days Monday – Thursday

For specific queries with regard to your ILM studies and assignments only, please contact well in advance for an appointment. [email protected] 01772 895885

ILM Programme Tutor/Mentor: Farhad Ahmed Availability:

Email: Telephone:

Farhad holds a clinic for tutorials and one to one mentoring for your business ideas on Tuesdays and Thursdays [email protected] 01772 895885

NB Please be sure to book in advance and use the [email protected] address and not our personal email addresses. This saves your queries from being overlooked. 6

Attendance for ILM Level 3 As a minimum you are expected to attend all four of the Kickstarter workshops at least 2 mentoring sessions and a networking session in order to gain your ILM Level 3 Award. Priority is given for ILM Development Programme and Level 3 Award students on the dates outlined in the Learning Journey. If for any reason you are unable to attend there may be an opportunity for you to attend at a later date. If you are unable to attend a workshop, please let us know as soon as possible as we may be able help you to find a suitable alternative workshop (this depends upon future availability).

Learning on the Level 3 Award Your learning will be through a programme of practical exercises and three assignments. During the workshops you will often work in groups and make group presentations. You will be encouraged to reflect on aspects of your own learning development and sometimes you will be asked to offer feedback and evaluation about enterprise ideas to your peers. These learning activities will benefit your learning development and that of others in the cohort and, hence, your attendance at all sessions is required. Although it is not an academic course the standards are high and you are required to gain at minimum of 50% for each assignment. There is no mandatory reading, but we have provided you with a list of useful books. We strongly recommend you undertake all the homework we suggest and practice tools and techniques undertaken in the workshops on your own ideas. This, with attendance at networking, action learning and workshops, together with some active primary and secondary research (explained in Kickstarter 3) should be sufficient for you to pass the course. You will also gain some valuable insight into where you want to do with developing your business and enterprise projects. If you experience any problems in your learning discuss these with your Module Tutors, with sufficient time for you to clarify your understanding before the hand in date of your assignments. You may also find it helpful to discuss your learning and understanding with your peers. 7

They may know of other resources that may help you. However, make sure that the work you hand in is your own. Plagiarism is taken very seriously – see below. The delivery of this module is supported by resources provided by the tutors at the workshops. Where possible supporting materials such as workshop slides, video links and copies of worksheets will be uploaded onto Blackboard eLearn. If you have any difficulty accessing these materials, please contact the Module Tutor as soon as possible. Take advantage of the free training sessions designed to enable you to gain all the skills you need for your research, employability development and study. Please refer to the Learning Journey table provided in this Handbook for workshop and activity times and assignment hand in dates.

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ILM Level 3 in Enterprise and Entrepreneurship - Learning Journey (9 x ILM credits) Assessments Learning Time & Tutorials Hours 1 3.5 + 2.5 homework 3 3.5 + 2.5 hours homework 3.5 + 1.5 homework

14:00 – 17:00 14:00 – 17:00

Date

Venue

Topic

ILM Learning Outcomes

21st October

ME320

ILM and Course Introduction

N/A

4th November

ME320

Workshop 1 (Issue Assignment 1) (Assessing Own Suitability for Enterprise) Northern Lights Networking Event

Assessing Own Suitability for Enterprise 1.1, 2.1, 2.2, 2.3, 3.1,3.2,3.3

16:00-19:00 Tues 10th November 14:00 – 11th 17:00 November

MIST 4th Floor ME ME320

14:00 17:00

ME320

Workshop 3

18th November

Workshop 2

Assessing Own Suitability for Enterprise 2.2, Assessing Viability of a Business Idea 2.1, 3.1 Assessing the Viability of a Business Idea 1.2, 2.1, 2.2, 3.1, 3.2 Researching the Business Market 1.1, 1.2, 1.3 Assessing the Viability of a Business Idea 1.1, 1.2, 1.3, 3.1,3.2 Assessing the Viability of a Business Idea 1.1, 1.2, 1.3, 2.1, 3.1, 3.2 Assessing Own Suitability for Enterprise 2.2, Assessing Viability of a Business Idea 2.1, 3.1

2

14:00-17:00 TBC

ME320

Action Learning Sets

3

16:00-19:00 Tues 12th January

MIST 4th Floor ME

Northern Lights Networking Event

3.5 + 1.5 homework

14:30 – 18:00

25th November

ME320

Workshop 4 (Issue Assessments 2 Assessing Own Suitability for Enterprise 1.1, 1.2, & 3) Assessing the Viability of a Business Idea 1.3, 1.4, 3.1, 3.2

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16:00 – 17:00

2nd December

ME320

Assignment Seminar

Review and answer questions on doing assignments 1 and 2 PAYMENT DETAILS ARE SENT TO YOU ON RECEIPT OF APPLICATION It is advisable to complete at least one assignment before Christmas and hand it in. This way you can gain feedback and make improvements which will help you to successfully complete the programme.

REGISTRATION & PAYMENT DEADLINE

3rd December

Sem. 1 Development Programme, Sem. 1 &2 L3 Award

Optional Hand-in Deadline

18th December

Assignments 1 and 2

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Assessment Hand-in Deadline

3

16:00-19:00 Tues 9th February

MIST 4th Floor ME

Northern Lights Networking Event

Assessing Own Suitability for Enterprise 2.2, Assessing Viability of a Business Idea 2.1, 3.1

3.5 + 2.5 homework 3.5 + 2.5 hours homework 18

14:00 – 17:00

10th Feb

ME320

Assessing Own Suitability for Enterprise 1.1, 2.1, 2.2, 2.3, 3.1,3.2,3.3

14:00 – 17:00

24th Feb

ME320

Workshop 1 (Issue Assignment 1) (Assessing Own Suitability for Enterprise) Workshop 2

By 4pm

29th Feb

ME409

2

14:00-17:00 TBC

ME320

3

16:00-19:00 Tues 8th March

MIST 4th Floor ME

Northern Lights Networking Event

3.5 + 1.5 homework

14:00 17:00

ME320

Workshop 3 (Issue Assessment 2)

Researching the Business Market 1.1, 1.2, 1.3 Assessing the Viability of a Business Idea 1.1, 1.2, 1.3, 3.1,3.2

Semester 2 Development Programme ONLY

PAYMENT DETAILS ARE SENT TO YOU ON RECEIPT OF APPLICATION

Assessing Own Suitability for Enterprise 1.1, 1.2, Assessing the Viability of a Business Idea 1.3, 1.4, 3.1, 3.2

REGISTRATION & PAYMENT DEADLINE

9th March

3.5 + 1.5 homework Feedback Deadline Assessment Presentation Session Assessment Hand-in Deadline

9th March

10 +1

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Assessment 1 (Assessing Own Suitability for Enterprise) Action Learning Sets

14:30 – 18:00

23rd March

ME320

Workshop 4 (Issue Assessment 3)

By 4pm

21st March

ME409

Assignment 1

14:30 – 16:30 + 17:00 – 18:00 (NB TBC) By 4pm

6th April

ME320

Assessment 3 “Researching the Business Market” – presentation to Tutors and peer cohort

4th April

ME409

Assessment 2 “Assessing the Viability of a Business Idea” 10

Assessing the Viability of a Business Idea 1.2, 2.1, 2.2, 3.1, 3.2

Assessing the Viability of a Business Idea 1.1, 1.2, 1.3, 2.1, 3.1, 3.2 Assessing Own Suitability for Enterprise 2.2, Assessing Viability of a Business Idea 2.1, 3.1

3 Assessment Hand-in Deadline Feedback Deadline Feedback Deadline

Weekly clinics with slots bookable according to availability of learner

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16:00-19:00 Tues 12th April

MIST 4th Floor ME

Northern Lights Networking Event

By 4 pm

18th April

ME409

By 4pm

11th April

By 4 pm

9th May

Assessment 3 “Researching the Business Market” - presentation Assignment 2 “Assessing the Viability of a Business Idea” Assessment 3 “Researching the Business Market”

Book in advance

Available on Tuesday, and Thursday

Open Area Northern Lights Incubation 4th Floor, Media Factory

Individual Tutorials Minimum 2 sessions per learner

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Assessing Own Suitability for Enterprise 2.2, Assessing Viability of a Business Idea 2.1, 3.1

The Kickstarter Workshops Kickstarter 1 - Realise Your Entrepreneurial Potential Kickstarter 1 will benefit you in the following ways:  Understand what makes entrepreneurs succeed  Find a business that matches your passion, skills and lifestyle  Identify personal strengths and make a plan for development when it comes to business Kickstarter 2 - Assessing the Viability of Your Ideas Kickstarter 2 will enable you to take away practical and creative approaches to enhance your business idea and make it more commercially viable. It will benefit you in the following ways:  Raise awareness of opportunities and innovation  Help you to generate credible business ideas  Increase your knowledge of the evidence you need to bring your idea to life Kickstarter 3 - Researching Your Customers and Prototyping your Idea “The Purpose of a Business is to create a customer” Peter Drucker Kickstarter 3 is an interactive workshop which will give you useful tools and techniques to better understand your customers and the market for your product. Kickstarter 3 will benefit you in the following ways:  Help you identify who your customers are  Identify their needs  Enable you to research your ideas convincingly  Show you how to test and prototype your product Kickstarter 4 - Resourcing & Planning Your Enterprise Kickstarter 4 will benefit you in the following ways:  Explain ways of being self employed  Demystify what a business plan is  Show you how to market your idea using the latest techniques  Demonstrate how the different functions of a business connect together After completing the Kickstarter programme you have the option to go forward and learn in more detail about writing a business plan, managing your finances, legal 12

issues, book keeping etc. you can attend the Northern Lights workshop programme. Details of this will be provided in one-one tutorials and mentoring sessions and at the workshops. We leave half an hour at the end of each workshop for you to ask questions and gain clarification on any points you don’t understand. If there is anything you are unsure of, please ASK.

Northern Lights Networking Northern Lights networking sessions are held between 4 – 7 pm every second Tuesday in the month in the MIST studio on the 4th Floor of the Media Factory. These events are an opportunity to meet fellow students and graduates at various stages of the business start-up process, practice your networking skills and create links with people who might be able to help you with your enterprise project or business. There are usually a couple of ‘expert’ external speakers who have been invited to talk about their experience in supporting or running businesses. We would like to attend a minimum of two of these workshops as part of your ILM Level 3 programme and have included some dates in your Learning Journey. NB You must book for these sessions in advance by emailing Julia: [email protected] or Janet: [email protected]

Guided Action Learning We want to encourage a coaching environment within your cohort, whereby you support each other in your learning and development. We will be holding at least one Action Learning session as part of your Learning Journey. Please bring a problem or issue related to your business idea development or learning on the programme for the group to work on. You will be given guidance on how the session will run by your tutors.

Workload This course provides over 30 hours of contact time which includes attending workshops, networking, action learning, a minimum of two tutorials and time to work on activities / homework. In addition, there are some indicative hours on each of your assignment briefs which will give you an idea of how much time you should be spending on preparing for and presenting your assignments. Please see the Learning Journey table for details. Of course it is up to you how many hours you spend on preparing assignments, however, bear in mind that the minimum pass mark for an ILM programme is 50%. 13

Assignments The assessment requirements are outlined in the Assignment Briefs (See Appendix). Please ensure that you are clear about what is expected as you are required to complete all assessments at the times scheduled as outlined on the Assignment Brief and the Learning Journey. If you anticipate that you will have difficulty in meeting assessment deadlines you must report this to your Module Tutor at the earliest possible opportunity. We will cover the assignments in the workshops but if you have any queries at all then ASK for clarification. Although extremely rare, there is always a remote possibility that assignments, once submitted, may go missing and it is, therefore, important that you keep your receipts and a copy of all assignments until assessed work has been returned.

Assignment Extension Extensions to assignment deadlines are not normally granted except in the case of documented illness or serious personal difficulties; these cases are treated with respect and on their individual merit. Authorisation of late submission of work requires written permission by the Programme Leader, Anne Newman. One extension period of between 1 day and 30 days will be granted where evidence of circumstances is accepted, and where submission within the agreed timescale is reasonable taking into account these circumstances. To request an extension you need to write to the Programme Leader at [email protected] your Module Tutor before the assignment submission date. We aim to inform you of the assignment extension decision within 2 days of the receipt of the request.

Late Submissions Late assignments need to be submitted by email to Anne Newman at [email protected] and a hard copy posted in the submission box outside ME409. Please check your assignment brief for details of what to submit.

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Feedback The purpose of assessment is not only to grade you but also to provide you with feedback. In this way you can monitor your own progress and work on areas that will help you fulfil your learning potential and enterprise and employability development. Marked assignments, together with a completed feedback sheet filled in with comments from the module tutor, will be available for collection from the feedback date (shown on the Learning Journey table). It is important that you keep all returned assignments as some work will need to be considered by the External ILM Examiner. It is not possible to tell in advance which students or which pieces of work will be required.

Plagiarism Plagiarism is presenting other people’s writing and ideas as if they were your own. Failure to acknowledge the source of any work you have taken from others is at best inadvertent plagiarism. This is true of assignments or anything else you write or present. There is more information on how to avoid plagiarism on the University’s Study Skills website. Please use the Harvard Referencing method and create a list of references if you want to quote from the work of others. We can provide you will a set of slides on plagiarism and referencing if you require it. Any material submitted for assessment must be your own work and the result of your own efforts. In the event of a single offence, a grade of 0% will be awarded for the plagiarised element with an overall fail grade for the module. If the plagiarised element is resubmitted to the required standard a restricted module mark of 50% will be awarded. 

In the event of a repeat offence, this will be reported to the ILM examiner and there will be no opportunity for re-submission.

Intentional cheating, plagiarism or collusion is viewed as the use of unfair means to enhance performance, and is viewed very seriously by UCLan and the Institute of Leadership and Management.  In the event of a single offence, a grade of 0% will be awarded for the plagiarised element with an overall fail grade for the module. If the plagiarised element is resubmitted to the required standard a restricted module mark of 50% will be awarded. 

In the event of a repeat offence, it will be reported to the ILM with no opportunity for re-submission.

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Students with Disabilities If you are a current UCLan student and have a disability that may affect your studies, please either contact the Disability Advisory Service - [email protected] - or speak to your Module Tutor as soon as possible. With your agreement, information will be passed on to the Disability Advisory Service. The University will make reasonable adjustments to accommodate your needs and to provide appropriate support for you to complete your study successfully. Please contact the Disability Adviser for advice and information, [email protected]. Where necessary, you will be asked for evidence to help identify appropriate adjustments required. If you are a graduate, please let your tutors know asap if you have any special requirements for the workshops or for studying on the programme.

Recommended Reading It is not essential, but for those of you who would like to read around the subject of enterprise and entrepreneurship here are some recommended books. Please remember to create a list of references if you decide to quote from the work of others and ensure you read the section on plagiarism. Cottrell, S. (2003) Skills for Success – Personal Development Planning Handbook. Basingstoke: Palgrave Bolton, B. and Thompson, J. (2004) Entrepreneurs: Talent, Temperament and Technique. 2nd ed. Oxford: Butterworth Heinemann Burns, P. (2007) Entrepreneurship and Small Business 2nd ed. Basingstoke: Palgrave MacMillan Bragg, A. and Bragg, M. (2005) Developing New Business Ideas - A step-by-step guide to creating new business ideas. Harlow; Prentice Hall Cameron, S. (2002) The Business Student’s Handbook. 2nd ed. Harlow: Prentice Hall Deakins, D. & Freel, M. (2006) 4th ed. Entrepreneurship and Small Firms. Maidenhead: McGraw Hill Drucker, P. F. (2007) Innovation and Entrepreneurship. Oxford: ButterworthHeinemann Lee, J. (2011) the right-Brain Business Plan, A Creative, Visual Map for Success. New World Library, Novato, California 16

Parks, S. (2006) How to be an Entrepreneur: the six secrets of self-made success. Harlow: Pearson Rae, D. (1999) The Entrepreneurial Spirit. Dublin: Blackhall Publishing Southern, M. and West, C. (2002) The Beermat Entrepreneur: turn your good idea into a great business. London: Prentice Hall Stokes, D. (2006) Small Business Management and Entrepreneurship. London: Thomson Winstanley, D (2005) Personal Effectiveness. London: CIPD

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Submission cover sheet Every assessment submission must be authenticated as the work of the named learner. This is a regulatory requirement, so to support centres we recommended that this cover sheet should accompany every assessment submission- for both assessments being carried out by the centre or through the ILM Assessment service (ILMA). While using this cover sheet is not mandatory learners must, in some way, make the declaration of authenticity using the statement below. Any submission that does not carry this statement cannot be verified. Centre name

UCLAN

Centre number

045692

Learner name Learner registration number Unit(s) covered in this submission

Date submitted Statement of confirmation of authenticity By the act of making this submission, the learner declares that this is the work of the learner named above. The work has not, in whole or in part, been knowingly presented elsewhere for assessment, or where assessment has been built on a previous assessment, this has been identified. Where materials have been used from other sources it has been properly acknowledged. If this statement is untrue, the learner acknowledges that an assessment offence has been committed. Attention is drawn to the plagiarism and cheating policies of both the centre and of ILM. Plagiarism can result in a learner being withdrawn from a qualification.

Permission for ILM to use this script ILM uses learners’ submissions – on an anonymous basis – for assessment standardisation. By submitting, both the centre and the learner agree that ILM may use this script on condition that identifying information is removed. However, if you are unwilling to allow ILM use this script, please refuse by ticking the box:

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□

Assignment 1 for Unit: Assessing own suitability for enterprise

Centre Number: Learner Registration No:

Centre Name: UCLan Learner Name:

TASK

You are required to describe the principal options for becoming self-employed. You should then explain the business plan framework needed in setting up an enterprise along with an explanation of how this works. Describe the main risks, including money, time and appropriate markets, involved in running an enterprise. Describe what *advice you have gathered about the implications of self-employment from other people and also examine the **lifestyle suited to the demands of self-employment with positive and negative features identified. Identify a range of ***knowledge skills and abilities needed for self-employment and then examine your own knowledge, skills and abilities needed for self-employment to identify own positive and negative features for self-employment Develop a plan to address the areas identified for development for the knowledge skills and abilities needed for self-employment. NOTE: *you may have received advice from business owners or entrepreneurs you know or have met at the Northern Lights networking events or via Q and A sessions at presentations, action learning and/or other group activities undertaken during the course. **Discuss the work you have done on the ‘Wheel of Life’ exercise and how it has helped you. ***Refer to the ‘values’ exercise and other tools used in Workshop 1. NOTE: You should plan to spend approximately 18 hours researching self-employment with regard to the above, and preparing a written report on the outcomes of this assignment for assessment. The word count for this assignment is minimum 1500 maximum 2000 words. Do not exceed 2000 words. Check your assignment carefully prior to submission using the assessment criteria outlined below. One copy of your report is to be submitted via email to: Anne Newman [email protected]. Please insert the title ‘ILM Assignment 1’ A hard copy of your report should also be dropped in the Enterprising Students box outside ME409 (4th Floor, Media Factory). Ensure you have included a fully completed cover sheet with your ILM student number. DEADLINE: 24th February 2015 at 4 pm

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Please use the headings shown below when writing up your Assignment Demonstrate an understanding of what Self –employment is

Assessment Criteria  

Understand Risks involved in selfemployment



 

Understand the skills knowledge and abilities needed for starting and running own enterprise

  

Describe the options available for becoming self-employed (12 marks Explain the business plan framework needed in setting up an enterprise (16 marks)

Describe the main risks, including money, time and appropriate markets, involved in running an enterprise (16 marks) Gather advice from others about the implications of selfemployment (8 marks) Examine the lifestyle suited to the demands of selfemployment (8 marks)

Identify the knowledge, skills and abilities needed for selfemployment (8 marks) Examine own knowledge, skills and abilities for selfemployment (16 marks) Draw up a plan to address further development for the knowledge, skills and abilities needed for self-employment (16 marks)

By submitting I confirm that this assessment is my own work

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Assignment 2, Task for Unit: Assessing the viability of a business idea Centre Number:

Centre Name: UCLan

Learner Registration No:

Learner Name:

TASK You will define key aims and goals for yourself personally and for your proposed business. You should also provide an outline for your business that takes into account the key physical and human and financial resources required and also determine a possible legal entity. You should take *advice from a range of relevant people about starting your proposed enterprise and research relevant support and information which you feel is relevant. Assess this information and make a judgement. You should then plan a course of action in order to develop the business idea. Referring to the outcomes of group activities and exercises you undertook in the workshops and homework you undertook independently (as applied to your own business idea) you should **examine the demand for a product/service. You should also identify any possible **competition in your chosen market. This should then be followed up by an assessment of the **viability of the business idea to provide a sustainable and profitable enterprise (in particular using the NESTA worksheets 3a and 4a). *This may be advice received from your mentor or entrepreneurs you know or have met at Northern Lights business networking events. **You should refer to the exercises, tools and techniques undertaken during workshops or independently at home as applied to your own business idea as well as any independent research activity you have undertaken. NOTE: You should plan to spend approximately 8 hours researching your business environment, preparing for and writing or presenting the outcomes of this assignment for assessment. The word count for this assignment is minimum 1500 maximum 2000 words. Do not exceed 2000 words. Check your assignment carefully prior to submission using the assessment criteria.

One copy of your report is to be submitted via email to: Anne Newman [email protected]. Please insert the title ‘ILM Assignment 2’ A hard copy of your report should also be dropped in the Enterprising Students box outside

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ME409 (4th Floor, Media Factory). Ensure you have included a fully completed cover sheet with your ILM student number. DEADLINE: 4pm, 4th April 2016 Please use the headings shown below when writing up your Assignment

Assessment Criteria

Propose an idea for an enterprise    

How to gather advice about the proposed business idea

 

Define personal aim(s) and objective(s) for starting own enterprise (8 marks) Define the aim(s) and objective(s) of their proposed business idea (12 marks) Outline the key physical, human and financial resources required (8 marks) Determine the best possible legal entity for their proposed enterprise (12 marks)

Assess advice from relevant people about starting the proposed enterprise (20 marks) Plan the course of action to be taken in order to develop the business idea (16 marks)

The viability of the proposed business idea 



Examine the demand for the product/service, exploring the existence of competitors (12 marks) Assess the viability of the business idea in order to provide a sustainable and profitable enterprise (12 marks)

By submitting I confirm that this assessment is my own work

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Assessment 3, Tasks for Unit: Researching the business market Centre Number:

Centre Name: UCLan

Learner Registration No:

Learner Name:

TASKS: 10 Minute Presentation and Report You are required to carry out appropriate primary and secondary market research to identify markets segments, trends, competitors and gaps in the market relevant to your business or social enterprise idea. You then need to explain how you can make optimum use of the opportunities identified and match your own products/services to these and / or niche markets. NOTE: You should plan to spend approximately 15 hours researching and preparing for the outcomes of this assignment for assessment. Task 1 Plan and deliver a 10 minute presentation to a panel (two UCLan tutors) and your peers followed by a 5 minute question and answer session. 1. What conclusions can you draw from your research? Is there sufficient demand for your business idea? How does your idea meet the needs identified in your research? How will you adapt your idea in light of the findings? (report = 28 marks) 2. Match your own product(s)/service(s) to identified opportunities/gaps and or niche markets (report = 36 marks) You must cover all the required key elements within the presentation (as outlined in 1. and 2. above) and demonstrate a clear understanding of any issues raised via your responses to questions from the panel. Important: Reflect on the feedback given to you by your peers and tutors and refer to your learning from the presentation session in your Report (Task 2). NOTE: Your presentation should be well structured and communicated and you should demonstrate competent use of *presentation media and presentation and **tools and techniques. Use of presentation media is mandatory and verbal delivery or use of flip charts alone is not acceptable. Use of handouts is optional – these will not be assessed. *You may choose your own presentation media, for example, Prezi or PowerPoint. There will be no facilities for presenting via hand written overhead slides or flip charts. **You may incorporate online videos and make use of social media (i.e. Facebook, YouTube, Vimeo etc.) if you feel they help to demonstrate your ideas clearly and you can incorporate them effectively within the time frame allotted.

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One copy of your Task 1 presentation is to be submitted via email to: Anne Newman [email protected]. Please insert the title ‘ILM Assignment 3’ A hard copy of your presentation slides should also be dropped in the Enterprising Students box outside ME409 (4th Floor, Media Factory). Task 2 Write a 1,500 – 2,000 word report describing how you conducted market research for your chosen business idea, identifying any market segments, trends, competitors and gaps in the market. You may refer to the tools and techniques practiced in the workshops and applied to your own business or social venture. This may include feedback, survey work and product testing with potential customers / end users appropriate to your idea. (36 marks) NB Do not exceed 2,000 words Presentation delivery date: 6th April 2016 Report Deadline: 18th April 2016 (4 pm) Check your assignment carefully prior to submission using the assessment criteria below. Ensure you have included a fully completed cover sheet with your ILM student number. Please use the headings shown below as described in Task 1 and Task 2

Assessment Criteria

Conducting market research to match own product(s)/service(s) to opportunities, gaps and/or niche markets

 Conduct market research to identify market segments, trends, competitors and gaps in the market (36 marks)  Explain how you can make optimum use of opportunities using the information obtained from market research (28 marks)  Match own product(s)/service(s) to identified opportunities/gaps and or niche markets (36 marks)

By submitting I confirm that this assessment is my own work

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