Media Information Pack
The North Somerset Times – reaching over 92,400 of your customers... Powerful, Persuasive and Passionate about North Somerset, the North Somerset Times is the number one platform to reach more of your customers. Every Wednesday, we put your message straight through the door to more than 42,000 homes, reaching a massive 92,400 readers*. We’re the only local media independently verified by ABC, the official audit bureau, guaranteeing our circulation numbers to give you complete assurance. We’re the biggest…and the most trusted news brand, helping deliver fantastic results for thousands of successful local businesses for 35 years. With a solution for everyone, across print and digital, now’s the time to harness the power of the North Somerset Times – proud to be your number one choice. *Source: Circulation – 35,680 ABC verified (Dec 13 – Dec 14) plus additional drops Distribution - Publishers Statement March 2015
VERIFIED
A bigger audience means better results. The North Somerset Times…
Reaches more customers
In more places… more often
Working harder for you
with 42,000 copies enjoyed by 92,400 readers per week.
with a growing digital audience of 23,500 unique visitors who like their news on the go.
Creating success for over 6,700 local businesses in the past 3 years alone!
Source: Circulation – 35,680 ABC verified (Dec 13 – Dec 14) plus additional drops, Distribution - Publishers Statement March 2015 Digital – Adobe Omniture Site Catalyst, average per month
The North Somerset Times – the home of your target audience The North Somerset Times talks to a family audience – people with the most need for more products and services. Our readers are affluent – many have the highest levels of disposable income… And because the majority of people here spend their money close to home, advertising in the North Somerset Times ensures your message reaches your target market, delivering the best return on investment.
Our audience:
78%
aged 35+ Sources: JICREG 2014, Consumer Catalyst 2014
66% ABC1
94%
shop within 10 miles of home
The North Somerset Times – digital brought to life... Advertising in our daily e-newsletters sends your message direct to the inbox of over 1,100 potential customers – people keen and eager to hear about local products and services. And our digital health checks and highly targeted online campaigns will ensure your business takes it’s unfair share of this growing market.
73%
of people shop online Sources: ONS 2013, Hibu 2013 OFCOM Q4 2013 mobile subscriptions
85%
of people search for local info via their Smartphone
30%
more mobiles in Britain than people!
The North Somerset Times – working harder for you… We have been a strong advertiser in the North Somerset Times for many years and always get a good return. With excellent support from the Archant team, we continue to grow our business through this important advertising medium. Jason Bamfield, Sales Manager, Freemans
We have looked at our marketing over the last 3 months and can actually identify more new customers coming in from our advertising in the North Somerset Times than any other media we use. I really think too many A5 handbooks are being issued in the area and it would seem many are going in the bin. However, your weekly newspaper is definitely bought and read by many. Steve Crossland, Commercial Manager, Clevedon Plumbing Supplies
Property advertising can be a time consuming business and I should know as I’ve been selling houses for over 30 years! However, the North Somerset Times makes the whole process very simple and affordable. The service is excellent. We couldn’t be happier and highly recommend them as a way of getting your brand to the people of North Somerset. Paul Kingston, Director, Cliftons Estate Agents
Consistency is the key to our advertising with Archant - first class service, free artwork, strong branding and excellent customer response. Steven Sutton, Director, Fountain Timber
We find the North Somerset Times very helpful in getting the message out about what we’re doing and what we need. It reaches people in their homes and stays around long enough to be read. Your recent article about the Marine Lake project and our need for volunteers resulted in calls from not one but two potential treasurers. Keep up the good work. Joe Norman, Chairman of Clevedon’s Marine Lake group, Marlens.
I have been advertising with the North Somerset Times for over 6 years. I’ve run regular campaigns for the health club and spa which have brought a wealth of response and improved my year on year growth expectations each and every year. I would recommend any local business in the area do the same. Jason Eaton, Club Manager, The Club and Spa, Cadbury House
The North Somerset Times Print Ratecard Run of paper�������������������£4.45 Entertainments����������������£4.45 Back page�����������������������£5.10 GTD Pages 3,5,7 etc����� +15% Features ������������������������£ 4.45 Lineage Trade Per Word���������������£0.65
Rates per sc cm Private per word��������������£0.50 Recruitment package����£14.50 Classified Services ����������£4.25 Public Notices�����������������£8.00 Full Colour���������������������� +30%
Key Contacts
Discount structure 2 papers����������������������������10% 3 papers����������������������������15%
Mechanical Data Page area - 330mm x 267mm
Screen - 85 lpi
Column Widths 1 column - 27mm 2 column - 57mm 3 column - 87mm 4 column - 117mm 5 column - 147mm 6 column - 177mm 7 column - 207mm 8 column - 237mm 9 column - 267mm
Commercial Director���������������������� Sally Cook Editor������������������������������������ Samantha Brindle Sales Manager�������������������������� Nicky Lowndes Property ������������������������������������� Helen Keenan Motors������������������������������������������ Luke Merrick Retail��������� Mamie Bradshaw & Michelle Jacobs Advertising Sales ���������������������������������������������� Entertainments�������������������������������� Tim Clarke Classified Services���������������������� Cathy Winter Studio Manager��������������������������� Martin Crook Recruitment Advertising �������� Natasha Hopes Distribution�������������������������������������� Karen Hirst Private Advertising�������������������������������������������
01934 422555 01934 422500 01934 422555 01934 422555 01934 422555 01934 422555 01934 422555 01934 422555 01934 422555 01934 422525 01934 422555 01934 422644 01934 422500
Leaflet Advertising : Versatile, Flexible, Cost Effective Reach the right customer: Campaigns can be tailored to postcode/area level and specific audience profile.
Cost effective: A cost per thousand rate gives you complete control. Driving customers online: Using QR codes, your leaflets can drive traffic to your website.
Highly visible: Your message straight into the hands of our large local audience.
Distribution Rates 2015: Pre-Paid Prices per 1,000 excl. VAT Size
Pages
Max wt.
3,000 to 5,000
A5
Single
3 gms
23.00
21.00
19.50
18.50
17.50
16.00
A4
Single
6 gms
23.00
21.00
19.50
18.50
17.50
16.00
A5
6 Page
9 gms
24.00
22.00
20.50
19.50
18.50
17.00
A4
4 Page
12 gms
25.00
23.00
22.00
20.50
19.50
18.00
A4
6 Page
18 gms
26.00
24.00
23.00
22.00
20.50
19.00
A4
8 Page
24 gms
27.50
25.00
24.00
23.00
22.00
20.00
A4
10 Page
30 gms
28.50
26.00
25.00
24.00
23.00
21.00
A4
12 Page
36 gms
29.50
27.50
26.00
25.00
24.00
22.00
A4
16 Page
48 gms
32.00
29.00
28.50
27.50
26.00
24.00
A4
20 Page
60 gms
34.00
32.00
31.00
29.50
28.50
26.00
5,001 to 10,000
10,001 to 15,000
15,001 to 30,000
30,001 to 50,001 and 50,000 over
All prices quoted are subject to VAT at the standard rate For other sizes and weights please call 01934 422644 for a quotation or email
[email protected] Payment must be received by the Wednesday prior to the week of distribution. If paying by cheque please allow 14 days prior to the week of distribution to allow the cheque to clear.
The North Somerset Times Distribution Postcode & Sector Postcode BS20
Postcode BS48
Sector 0 Pill������������������������������ 2,007 Sector 6 Portishead (Central����� 3,802 Sector 7 Portishead (North)������ 4,739 incl.Portbury Sector 8 Portishead (South)������ 2,481 TOTAL�������������������� 13,029
Sector 1 Nailsea (North) ����������� 2,110 Sector 2 Nailsea (Central) �������� 3,493 Sector 3 Backwell�������������������� 1,193 Sector 4 Nailsea (South)����������� 1,747 TOTAL���������������������� 8,543
Postcode BS21
Sector 4 Yatton/Claverham������ 2,877 Sector 5 Congresbury�������������� 1,256 TOTAL���������������������� 4,130
Sector 5 Clevedon (East) ��������� 2,178 Sector 6 Clevedon (Central) ����� 3,292 Sector 7 Clevedon (West)��������� 4,438 TOTAL���������������������� 9,908 Postcode BS40 Sector 5 Wrington����������������������� 728 TOTAL������������������������� 728
Postcode BS49
Bulk Drops����������������������������������� 2,616 Retail��������������������������������������������� 1,000
TOTAL������������������� 42,000
Postcode BS40 Sector 9 Long Ashton�������������� 2,043 TOTAL���������������������� 2,043
PLEASE NOTE ABOVE FIGURES ARE SUBJECT TO CHANGE WITHOUT NOTICE
www.northsomersettimes.co.uk www.archant.co.uk