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2016 ONE SHOW FINALISTS
2016 ONE SHOW – FINALISTS CROSS-PLATFORM BY CATEGORY CONSUMER: EXPERIENTIAL ADVERTISING – EVENTS & COMPETITIONS BBDO / New York Foot Locker Play My...
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2016 ONE SHOW – FINALISTS CROSS-PLATFORM BY CATEGORY
CONSUMER: EXPERIENTIAL ADVERTISING – EVENTS & COMPETITIONS BBDO / New York
Foot Locker
Play My Tweet
BBDO / Toronto
Wrigley Canada
Skittles Holiday Pawn Shop
Clemenger BBDO / Sydney + Flare / Sydney
Toshiba
Made in 17 Hours
Deutsch / New York
Kr ylon
The First Ever Pinterest Yard Sale
Grey / New York + Click 3X / New York
Volvo
Interception
McCann / London + Momentum Worldwide / London
Microsoft
Sur vival Billboard
McCann Advertising / Melbourne
Melbourne International Film Festival
The Emotional Trailer
Ogilv y & Mather / Singapore + Hurrah! Productions / Singapore
Unilever
The Softtest
Ogilv y Germany / Frankfurt
Media Markt Management
Rabbit Race
Ogilv y&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris
Netflix
Netflix Festival
Rethink / Toronto, Montreal, Vancouver + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto
Molson Canadian
Hockey Heaven
CONSUMER: EXPERIENTIAL ADVERTISING – INSTALLATIONS AlmapBBDO / São Paulo
Veja Magazine
Distorted Fact
Colenso BBDO / Auckland
DB Breweries - DB Export
Brewtroleum
DDB Group New Zealand / Auckland
SK Y T V
Unforgotten Soldiers
INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul
Hyundai Motor Company
A Message to Space
M&C Saatchi / Sydney + Rapid Films / Sydney
Lexus Australia
Heartbeat
McCann / London + Momentum Worldwide / London
Microsoft
Sur vival Billboard
Ogilv y & Mather / Chicago
Glade
Museum of Feelings
Ogilv y & Mather / Singapore + Magic Angle Sculpture / USA + Freeflow Production / Singapore
LEGO
The Shape of Imagination
Rethink / Toronto, Montreal, Vancouver + Someplace nice / Toronto
Uber
Uber Safe
Rosapark / Paris
Thalys
Sounds of the City
THE ONE CLUB
260 FIFTH AVE 2ND FL, NEW YORK, NY 10001
212 979 1900
ONECLUB.ORG
1
2016 ONE SHOW – FINALISTS CROSS-PLATFORM BY CATEGORY
CONSUMER: EXPERIENTIAL ADVERTISING – GUERILLA BBDO / New York
Foot Locker
Play My Tweet
BBDO / New York
Visa
Street Taps
FCB Brasil / São Paulo
BDF Nivea Brasil
Nivea Doll
Jung von Matt / Hamburg
Beiersdorf
Care from the air
Jung von Matt / Hamburg
Deutsches Kinderhilfswerk
The Namechanger
McCann / New York + O Positive / New York
Tommee Tippee
Advice Wipes
Venables Bell & Partners / San Francisco + Edelman / San Francisco + Spark / San Francisco + North Kingdom / Los Angeles
REI
#OptOutside
CONSUMER: EXPERIENTIAL ADVERTISING – AUGMENTED REALIT Y adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD / London + Trim / London
John Lewis
The Man on the Moon
Leo Burnett / Milan
Samsung Electronics Italy
Samsung eMotion Project
adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD / London + Trim / London
John Lewis
The Man on the Moon
Anomaly / New York + Iconoclast / Los Angeles + Cut+Run / New York + The Mill / New York
Converse
Made By You
BBH / New York
Netflix
House of Cards - FU 2016
Commonwealth//McCann / Detroit
Chevrolet
Technology & Stuff
CP+B / Boulder
Fruit of the Loom
Plastique
FCB / Chicago
Valspar
Color For The Colorblind
FF / New York + Moonwalk Films / New York
Remy Cointreau / Louis XIII
#NotComingSoon
Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica
Comcast/XFINIT Y
Emily's Oz
Leo Burnett / Melbourne + Pancho / Melbourne
SPC Ardmona
#MyFamilyCan
MT V / New York + Jam3 / Toronto
MT V
MT V 2015 Video Music Awards
RPA / Santa Monica + MJZ / Los Angeles + Cut+Run / Santa Monica + Company 3 / Santa Monica
Farmers Insurance
We Know From Experience
CONSUMER: INTEGRATED BRANDING
THE ONE CLUB
260 FIFTH AVE 2ND FL, NEW YORK, NY 10001
212 979 1900
ONECLUB.ORG
2
2016 ONE SHOW – FINALISTS CROSS-PLATFORM BY CATEGORY
CONSUMER: INTEGRATED BRANDING (CONT.) TBWA Chiat Day / Los Angeles + Society / Los Angeles + Whitehouse Post / Los Angeles + Carbon / Los Angeles
Gatorade
Abby Wambach | Forget Me
Venables Bell & Partners / San Francisco + Tool of North America / Santa Monica + North Kingdom / Los Angeles + Edelman / San Francisco
REI
#OptOutside
Wieden+Kennedy / Portland
Old Spice
Fresher Collection
Wieden+Kennedy / Portland
Old Spice
Make A Smellmitment
Wieden+Kennedy / Portland + Bullitt / West Holly wood + Final Cut L A / Los Angeles + Luma Pictures / Santa Monica
Coca-Cola
Mar vel Mini
CONSUMER: INTEGRATED BRANDING – ONLINE 3AM / Culver City + RSA Films / Los Angeles
20th Centur y Fox
The Martian Prologue Campaign
BBDO / New York
GE
The Message
BBDO India / Mumbai
P&G India
Whisper - Touch The Pickle
Ogilv y / Beijing
Visit Britain
Great Chinese Names for Great Britain
TBWA Chiat Day / Los Angeles + VML / Kansas City + Mayhew Productions / Chicago + Motion Theor y / Los Angeles
Gatorade
Be Like Mike
CORPORATE SOCIAL RESPONSIBILIT Y: EXPERIENTIAL ADVERTISING FCB Brasil / São Paulo
Hewlett-Packard Brasil
Print For Help
Grey / London + Albedo100 / Malmö
Volvo Car UK
Volvo LifePaint
Leo Burnett México / Mexico City + Postal Films / Mexico City
Procter & Gamble
Intimate Words
McCann / San José
Gollo
Cancer Uncensored
Ogilv y Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo
Sport Clube do Recife
Security Moms
THE ONE CLUB
260 FIFTH AVE 2ND FL, NEW YORK, NY 10001
212 979 1900
ONECLUB.ORG
3
2016 ONE SHOW – FINALISTS CROSS-PLATFORM BY CATEGORY
CORPORATE SOCIAL RESPONSIBILIT Y: INTEGRATED BRANDING AlmapBBDO / São Paulo
Mars
First Days Out
Grey / London + Albedo100 / Malmö
Volvo Car UK
Volvo LifePaint
Jung von Matt / Hamburg
EDEK A Zentrale
Home for Christmas
POSSIBLE / Seattle + POSSIBLE / Los Angeles
Microsoft
Collective Project
Y&R / New Zealand + DAVID / Miami
Burger King
McWhopper
Y&R Team Red / Istanbul
Vodafone
Vodafone "Between Us"
NON-PROFIT: EXPERIENTIAL ADVERTISING BBDO / New York
Autism Speaks
The MSSNG Lab - Art Exhibit
DDB Spain / Madrid
No somos delito (We are not crime)
Holograms for Freedom
Deutsch / New York
WATERisLIFE
The Art Heist For Good
FF / Paris + Killdeath / Paris
Prodiss
#MaPlaceEstDansLaSalle
Forsman & Bodenfors / Gothenburg
United Nations World Food Programme
805 Million Names
FP7/DXB / Dubai
SmartLife
Project Akshar (Alphabets)
Grey / New York + Rival School Pictures / New York
States United to Prevent Gun Violence
The Gun Shop
Leo Burnett Tailor Made / São Paulo
ABTO - Brazilian Association of Organ Transplantation
Donation Badges
R/GA / New York
Ad Council
Love Has No Labels
NON-PROFIT: INTEGRATED BRANDING Droga5 / New York + The Clinton Foundation / New York + Park Pictures / New York
Clinton Foundation
Not There
FF / Paris + Killdeath / Paris
Prodiss
#MaPlaceEstDansLaSalle
FP7/DXB / Dubai
SmartLife
Project Akshar (Alphabets)
Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Holly wood + Stimmung / Santa Monica
Ad Council
I Am A Witness
Grey / New York + Rival School Pictures / New York
States United to Prevent Gun Violence
The Gun shop
Grey Canada / Toronto
Moms Demand Action for Gun Sense in America
Groceries Not Guns
Ogilv y & Mather / Mumbai
Make Love Not Scars
Beauty Tips by Reshma
R/GA / New York
Ad Council
Love Has No Labels
Y&R New Zealand / Wellington
Brake - The Road Safety Charity
Living Memories
THE ONE CLUB
260 FIFTH AVE 2ND FL, NEW YORK, NY 10001
212 979 1900
ONECLUB.ORG
4
2016 ONE SHOW – FINALISTS CROSS-PLATFORM BY CATEGORY
BRAND TRANSFORMATION AlmapBBDO / São Paulo
Mars
First Days Out
FCB Mayo / Lima + Sangre / Lima
University of Engineering and Technology
Plant Lamp
Grey / London + Albedo100 / Malmö
Volvo Car UK
Volvo LifePaint
Leo Burnett / Melbourne + Pancho / Melbourne
SPC Ardmona
#MyFamilyCan
Marcel / Paris
Intermarché
The freshest orange juice brand
Ogilv y & Mather / Chicago
Glade
Museum of Feelings
Ogilv y Germany / Düsseldorf + Dreikant / Köln + Solute Elektronik / Köln
Fressnapf Tiernahrungs
SmartBowl
THE ONE CLUB
260 FIFTH AVE 2ND FL, NEW YORK, NY 10001
212 979 1900
ONECLUB.ORG
5
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