2008 One Show interactive FINALISTS 1A: Banners: fixed space - single Client FIAT Barnardo’s Harley Davidson Goteborgs Posten Telia Sonera WFP Royal M...
2008 One Show interactive FINALISTS 1A: Banners: fixed space - single Client FIAT Barnardo’s Harley Davidson Goteborgs Posten Telia Sonera WFP Royal Marines Royal Marines Emirates Scandinavian Online Toyota Motor Sales, U.S.A. Department for Transport
Entry Title
Agency Name
City
Beer Believe in Children Sturgis Google Banner GP TV Telia Safety Clock Conditions Camouflage Non Stop Fernando SOL Comments RAV4 - Outrun Gas Prices Banner What Ruined His Christmas?
AgenciaClick Bartle Bogle Hegarty Carmichael Lynch Daddy Daddy Dentsu glue London glue London Lean Mean Fighting Machine MediaFront AS Saatchi & Saatchi LA Weapon 7
Sao Paulo London Minneapolis Goteborg Goteborg Tokyo London London London Oslo Torrance London
ENTRY TITLE
AGENCY NAME
CITY
Truths about the Gol SJ Prio State of Mind Big Brother Send Off Go Beyond
AlmapBBDO Farfar glue London Lean Mean Fighting Machine Lean Mean Fighting Machine Wunderman Brazil
Sao Paulo Stockholm London London London Sao Paulo
ENTRY TITLE
AGENCY NAME
CITY
Bracket-o-matic Banner The Clock Jeep Grand Cherokee “Percussion Drill” Beate Uhse parental controls for TV viewing Impossible is nothing NikePlus: Virtual Run Dare to Touch Don’t Give Up Quote Nike+ Addicts
Coconut Grove Barcelona Hamburg Hamburg Madrid London Munich Los Angeles Los Angeles London
ENTRY TITLE
AGENCY NAME
CITY
Honda Internavi Clubman HD DVD Brand Banner Campaign HP Blackbird Banners Windows Keep Discovering Mac Contextuals
Dentsu glue London Goodby, Silverstein & Partners Goodby, Silverstein & Partners Jung von Matt Lean Mean Fighting Machine TBWA\Media Arts Lab
Tokyo London San Francisco San Francisco Hamburg London Los Angeles
ENTRY TITLE
AGENCY NAME
CITY
The World’s Greatest Dice Roll Happiness Factory - Now Hiring LeBron: The Complete Story HEMA Rube Goldberg Viral Celebration Dance Compare-a-tron Simpsonizeme.com Bracketomatic.com Good is not enough Hyundai Think About It Teaser Site Milk Get the Glass Site Japan Post, Always With You Discovery Club 1080 Le Passage La Bouteille Le Courage
Stockholm New York San Francisco Amsterdam Melbourne Coconut Grove Coconut Grove Coconut Grove Tokyo San Francisco San Francisco Minato-ku Toronto Stockholm Stockholm Stockholm
1b: Banners: fixed space - campaign CLIENT Volkswagen do Brasil Swedish railways Royal Marines Virgin Bets COI - Department of Health Land Rover
2a: banners: dynamic - single CLIENT Coke Zero Diageo Chrysler Deutschland Beate Uhse TV Adidas Nike Fromms MAPA Apple Apple Nike
2b: banners: dynamic - campaign CLIENT Honda Motor MINI HD DVD Hewlett Packard IKEA Deutschland Emirates Apple
3a: microsites: corporate image CLIENT Gnuf Coca-Cola Nike HEMA National Australia Bank Volkswagen Burger King Coke Zero Morimoto Hyundai California Fluid Milk Processors Adv. Board Japan Post Holdings Discovery Communications Artois - InBev UK Stella Artois - InBev Stella Artois - InBev
2008 One Show interactive FINALISTS 3a: microsites: corporate image (cont.) Client Coke Audi Yell Publicidad X Games Philips Philips
Entry Title
Agency Name
City
Coke Kissmas Audi TT - Microsite Appear on the news Summer X Games Microsite Start a Chain Reaction Seduction by Light
McCann Erickson Ogilvy Cape Town OgilvyOne Worldwide Spain The Martin Agency Tribal DDB Worldwide Tribal DDB Worldwide
Madrid Cape Town Madrid Richmond New York New York
ENTRY TITLE
AGENCY NAME
CITY
The Anatomy of Pro-Safe Rev64: EndWar Teaser Site Halo3.com/Believe Shrek’s Treketh To Adventure Coke & Faithless Motorola City AXE Let the Game Continue Website Angry-Gram Sing with Roots Sprint Holiday Card TinMan The world is my canvas H&M Kylie C30 Think outside the box The Perfect Kick Comcast Triple Slanguage Absolut Brasil Who the #I%$ is Fermin? It’s D Land Cruiser Experience Music in a bottle Hello Freedom Levi’s Copper Jeans Orange Unlimited Zune Journey Minimalism KahRaShin Lincoln MKS Reveal Site
Agency Republic AKQA AKQA & McCann SF/T.A.G. Arc Worldwide argonauten G2 BBDO New York BBH New York Crispin Porter + Bogusky Dentsu Domani Studios Fallon Farfar Foreign Forsman & Bodenfors Framfab Goodby, Silverstein & Partners Gringo GrupoW Hakuhodo/Hakuhodo i-studio Hello Design Jung von Matt Ogilvy Beijing Ogilvy Singapore Poke London T.A.G. TAXI 2 Wieden+Kennedy Amsterdam Wunderman Team Detroit
London Arlington San Francisco Chicago Duesseldorf New York New York Coconut Grove Tokyo Brooklyn Minneapolis Stockholm Stockholm Gothenburg Copenhagen San Francisco Sao Paulo Saltillo Tokyo Culver City Stuttgart Beijing Singapore London San Francisco Toronto Amsterdam Dearborn
ENTRY TITLE
AGENCY NAME
CITY
Xfactor Around the world in five kitchens Non Stop Fernando Letsgreenthiscity.com Uniqlock
CHI & Partners Forsman & Bodenfors Lean Mean Fighting Machine Mekanism Projector
London Gothenburg London San Francisco Tokyo
ENTRY TITLE
AGENCY NAME
CITY
Simpsons Movie Runaway Now Apple.com Adobe Flash On HBO Voyeur Bravia vaio-john.com Pau Gasol Website Blackville Fashion Therapy Discover Life. Discover Leffe. Peugeot 308 You need a quiet space Fashion Against AIDS Absolut Design Stella Awards
65 Media Alt Group Apple Big Spaceship Big Spaceship Dare Dare Doubleyou Doubleyou Drill Euro RSCG 4D Euro RSCG 4D Forsman & Bodenfors Great Works Great Works MediaFront AS
Marina Del Rey Ponsonby Cupertino Brooklyn Brooklyn London London Barcelona Barcelona Tokyo Amstelveen London Gothenburg Stockholm Stockholm Oslo
3b: microsites: Product-specific subsites CLIENT Mercedes-Benz Ubisoft Xbox McDonald’s Coca-Cola Motorola Unilever Burger King JT Goodby, Silverstein & Partners/Sprint Sci-Fi Channel Nokia H&M Volvo Sweden Nike Comcast Absolut Vodka Unilever, Rexona Sharp Corporation Toyota Bitburger Braugruppe Motorola Levi’s Orange Microsoft Zune MINI Canada Electronic Arts Lincoln Mercury
3c: microsites - campaigns CLIENT Carphone Warehouse Ikea London Emirates Pacific Gas & Electric Uniqlo
4a: web sites: corporate image CLIENT 20th Century Fox Karen Walker Apple Adobe HBO Sony Sony Nike Diageo Yurakucho Marui InBev/Leffe Peugeot Ikea London H&M V&S Absolut Spirits Kreativt Forum
2008 One Show interactive FINALISTS 4a: web sites: corporate image (cont.) Client Nike Minuit MINI Canada OfficeMax Hyundai DPSL/Pest Control
Entry Title
Agency Name
City
Nike Skateboarding The World Of Minuit Turbovision Elf Yourself Think About It.com Mouseless site
Odopod Resn TAXI 2 Toy Transistor Studios Vitruvio Leo Burnett
San Francisco Wellington Toronto New York Venice Madrid
ENTRY TITLE
AGENCY NAME
CITY
Concept to Kitchen BFD Builder and Pizza Tracker HoneyShed Bjorn Borg IKEA Site Redesign Levi’s Europe Fuel for Life Because We Care
San Francisco Coconut Grove New York Stockholm Brooklyn London Annecy le Vieux Madrid
ENTRY TITLE
AGENCY NAME
CITY
Pot Noodle Network Supersonic Website Adobe Sugoroku CS3 AXE Laser Walkman Project TED Conferences Web Site Picturetown Nokia Urbanista Diaries Be Kind Rewind Movie Website
London London San Francisco Tokyo Tokyo London San Francisco New York New York Sydney
ENTRY TITLE
AGENCY NAME
CITY
Tipping Point Fantarize the World AXEBUSTERS Get out and play Milk Get the Glass Site Big State Games Red Bull Flugtag Flight Lab Target 2 day sale Le Courage Adidas “The Rook” Campaign Coca-Cola Zero Carrera Live Race Defencejobs Games Cravendale - Join In
London Duesseldorf Tokyo Stockholm San Francisco Norfolk Tokyo Sao Paulo Stockholm Shanghai Wiesbaden South Melbourne London
ENTRY TITLE
AGENCY NAME
CITY
Fight for Kisses Yaris XBox Live Arcade Game NewsBreaker Live
JWT Paris Saatchi & Saatchi LA SS+K
Levallois Perret Torrance New York
ENTRY TITLE
AGENCY NAME
CITY
“World’s Worst” War Snakes Subsonic Nokia N81 9-Steps
Hakuhodo Nokia Ogilvy Singapore
Tokyo Richmond Singapore
4b: web sites: E-Commerce CLIENT Breville Domino’s HoneyShed Bjorn Borg Ikea Levi Strauss & Co Europe Diesel Parfums Diesel
4c: web sites: community-driven CLIENT Pot Noodle Nike PG&E Adobe Systems Unilever Japan K.K. Sony TED Conferences Nikon Nokia New Line Cinema
5a: brand gaming: online CLIENT Diageo Draught Guinness Coca-Cola Unilever Japan K.K. Nokia California Fluid Milk Processors Adv. Board C3 Presents Red Bull Target Stella Artois - InBev Adidas Coca-Cola GmbH Defence Force Recruiting Australia Cravendale
5b: brand gaming: offline CLIENT Wilkinson/Energizer Toyota Motor Sales, U.S.A. msnbc.com
5c: brand gaming: mobile CLIENT TOHATO Nokia Nokia
2008 One Show interactive FINALISTS 6a: branded applications: web Client Olympus Imaging The Pokemon Company Honda Motor Coca-Cola Audi AG
Entry Title
Agency Name
City
E Goes to World (olympus-wonder.com) Pokemon GTS; Global Trade Station Avenue H Cherry Coke Online Campaign Audi A4 Global Drives
Bascule Bascule Dentsu Juxt Interactive Neue Digitale
Tokyo Tokyo Tokyo Newport Beach Frankfurt
ENTRY TITLE
AGENCY NAME
CITY
Nike + Miles The trip goes on II - Screensaver Screensaver
DDB Germany Saatchi & Saatchi Scholz & Friends
Hamburg Frankfurt Berlin
ENTRY TITLE
AGENCY NAME
CITY
Didiom - Mobile Music Marketplace American Express Mobile Concierge
Didiom Ogilvy Singapore
New York Singapore
ENTRY TITLE
AGENCY NAME
CITY
Smirnoff.mobi Halo 3 Sonic Vault Get it straight 3 Para Say Goodbye Nike Zoom Mobile Nike AF1 Mobile Underwater Case PT-029 Zoom
AKQA AKQA Jung von Matt Lean Mean Fighting Machine Ogilvy & Mather R/GA R/GA Springer & Jacoby Werbeagentur Wieden + Kennedy Shanghai
London London Stuttgart London Hong Kong New York New York Hamburg Shanghai
ENTRY TITLE
AGENCY NAME
CITY
Ecologic Signature Swedish National Encyclopedia Emails from the past Bush
Contrapunto Forsman & Bodenfors Jung von Matt Ogilvy & Mather
Madrid Gothenburg Stuttgart Hong Kong
ENTRY TITLE
AGENCY NAME
CITY
Mercedes-Benz Email Offroad
Elephant Seven
Hamburg
ENTRY TITLE
AGENCY NAME
CITY
Favourite Place AXE Let the Game Continue Film AXE World’s Dirtiest Film Final Film WhopperFreakout.com Ray Ban Viral: Sunglass Catch Gorilla Balloons Fight for Kisses Enemy Weapon Ammo Who? Onslaught Consequences Verizon Action Hero Dynamite Surfing be oNline B Sack Story
Agency Republic BBH New York BBH New York Crispin Porter + Bogusky Cutwater Fallon London JWT New Zealand JWT Paris McCann Worldgroup SF & T.A.G. McCann Worldgroup SF & T.A.G. Ogilvy & Mather Ogilvy & Mather Publicis Mojo R/GA Saatchi & Saatchi Spy Films Tribal DDB Worldwide
London New York New York Coconut Grove San Francisco London Auckland Levallois Perret San Francisco San Francisco Hong Kong Toronto Auckland New York Copenhagen Toronto New York
9a: online branded content - single CLIENT O2 Unilever Unilever Burger King Ray-Ban Cadbury Dairy Milk Ford Motor Company New Zealand Wilkinson/Energizer Microsoft XBOX Microsoft XBOX scmp.com Unilever Canada:Dove Self-Esteem Fund Schweppes Verizon Quiksilver Denmark Arcade Fire Philips
2008 One Show interactive FINALISTS 9b: online branded content - campaign Client Comcast Sprint Sulekha.com William Wrigley Jr. Coca-Cola Nike
Entry Title
Agency Name
City
Triple Slanguage Waitless YellowRippers Chocolate Dipped Altoids Viral Campaign Coca-Cola Football T90: The “Put It Where You Want It” Tour
Goodby, Silverstein and Partners Goodby, Silverstein and Partners JWT Leo Burnett Mother Nitro London/Mook
San Francisco San Francisco Mumbai Chicago London London
ENTRY TITLE
AGENCY NAME
CITY
The Vanishing Point Stareout WhatAreYouWondering.com NIKEiD - if you were a boy Casio Exilim Andy The Bot 70829 The Wall Absolut Machines HP-Showtime Social Retailing Concept Tagged in Motion SIXT Ebay Ads FIAT Driving Art Project American Express Mobile Concierge Guinness Navi The Piss Screen Close Encounters - Augmented Reality
42 Entertainment archibald ingall stretton... Barkley Beacon Communications Colenso BBDO Daddy Farfar Goodby, Silverstein and Partners Great Works Herraiz Soto IconNicholson Jung von Matt Jung von Matt Ogilvy & Mather Japan Ogilvy Singapore Profero Saatchi & Saatchi The Hyperfactory
Pasadena London Kansas City Tokyo Auckland Goteborg Stockholm San Francisco Stockholm Barcelona New York Hamburg Stuttgart Tokyo Singapore London Frankfurt Auckland
ENTRY TITLE
AGENCY NAME
CITY
Color Tokyo! - Live Color Wall Project Find Your One in a Million BBC Newspaper Boxes Self Destruct The Trap Travelers Interactive Wall MINI Clubman. The other test-drive. Adobe Creativity Conducted Flash Inter. Wall Nike Windrunner Collectibles Credo Text Projection Actively Safe Storefront Projection IAC Video Wall
777interactive AKQA BBDO New York Colenso BBDO Doubleyou Fallon Interone Worldwide Julie Nguyen PostVisual.com SS+K Team One Trollback+Company
Tokyo London New York Auckland Barcelona Minneapolis Munich Los Angeles Mapo-gu New York El Segundo New York
10a: new media innovation and development CLIENT Microsoft/AMD O2 March of Dimes Foundation Nike Japan Monaco Telia Sonera Nokia Adobe V&S Absolut Spirits hp Nanette Lepore Jung von Matt/next SIXT FIAT American Express Diageo Japan Main Taxi Frankfurt Wellington City Zoo
11a: other interactive digital media CLIENT Sony Marketing Japan Yell BBC World Deadline Express Couriers Port Aventura St. Paul Travelers BMW Group Adobe Nike Korea Credo Lexus InterActiveCorp
12A: INTEGRATED BRANDING CAMPAIGN - INTERACTIVE ONLY CLIENT World Commerce Corporation Unilever, Rexona Pacific Gas & Electric Adidas Uniqlo Nike
ENTRY TITLE
AGENCY NAME
CITY
The challenge of the CRAZY GENIUS One million clicks Letsgreenthiscity.com Adidas “The Rook” Campaign Uniqlock Nike Zoom
Tokyo Saltillo San Francisco Shanghai Tokyo New York
12B: INTEGRATED BRANDING CAMPAIGN - INTERACTIVE AND NON-INTERACTIVE CLIENT Trent Reznor/NIN Nike Unilever Burger King Sprite Volkswagen Syueisha Atrapalo.com Sony Stephanie Lee Stella Artois msnbc.com
ENTRY TITLE
AGENCY NAME
CLIENT
Year Zero NiKE iD Studio London AXE BCWW Campaign Simpsons Integrated Sublymonal Integrated Schlmmer’s quest Jump Sq. “Hide-and-seek Advertising” Campaign The first TV show that doesn’t happen on TV Rec You HP Toyrama Stella Artois Traps A Fuller Spectrum of News
42 Entertainment AKQA BBH New York Crispin Porter + Bogusky Crispin Porter + Bogusky DDB Berlin Dentsu Doubleyou GT Leo Burnett/Arc Worldwide Singapore Lowe Roche SS+K
Pasadena London New York Coconut Grove Coconut Grove Berlin Tokyo Barcelona Tokyo Singapore Toronto New York
2008 One Show interactive FINALISTS 13A: SELF-PROMOTION: WEBSITES Client archibald ingall stretton Spoon PLUS FEUER Kommunikation und Design Publicis & Hal Riney Jung von Matt/next Jung von Matt McKinney R/GA RED Interactive Agency
Entry Title
Agency Name
City
Staffblaster Spoon Thanks-o-matic Sing-O-Mat Riney Website Nextwall Self Promotion 2.0 Ends of the Earth R/GA Tattoo Santa 2007 RED Universe
archibald ingall stretton... Bascule Crispin Porter + Bogusky FEUER Kommunikation und Design Hal Riney Publicis Jung von Matt Jung von Matt McKinney R/GA RED Interactive Agency
London Tokyo Coconut Grove Munich San Francisco Hamburg Taby Durham New York Salt Lake City
ENTRY TITLE
AGENCY NAME
CITY
Dem Phones Makibishi Comic
Lean Mean Fighting Machine Makibishi
London Tokyo
13B: SELF-PROMOTION: BRANDED CONTENT CLIENT Lean Mean Fighting Machine Makibishi
14A: PUBLIC SERVICE/CULTURAL/EDUCATIONAL: BANNERS - FIXED SPACE CLIENT Instituto de Pesquisa Ecologica
ENTRY TITLE
AGENCY NAME
CITY
Tree
FabraQuinteiro Comunicaoes
Sao Paulo
14B: PUBLIC SERVICE/CULTURAL/EDUCATIONAL: BANNERS - DYNAMIC CLIENT S.O.S. Mata Atlantica Wesley Mission Safe Kids Salvation Army Malteser Ambulance Service Home Office, Dept. of Health and Dept
ENTRY TITLE
AGENCY NAME
CITY
Map Homeless Man Dangerous Control Z Malteser “Typo Crash” Banner FRANK Mental Effects of Cannabis: Spliff Pinball
F/Nazca Saatchi & Saatchi Leo Burnett McCann Erickson Brazil McCann Erickson Brazil Ogilvy Frankfurt Profero
Sao Paulo Sydney Sao Paulo Sao Paulo Frankfurt London
14C: PUBLIC SERVICE/CULTURAL/EDUCATIONAL: MICROSITES CLIENT RFSU No More Landmines Erik Krikortz Apoteket Genesis Energy Amnesty International USA Asthma & Respiratory Foundation NBC Universal
ENTRY TITLE
AGENCY NAME
CITY
Unite for Africa Dangerous Ground Project Emotional cities Stop Smoking ElectroCity TearItDown.org Balloon Lungs Get On Board and The Almighty Forest
Akestam Holst CHI & Partners Farfar Forsman & Bodenfors Lowe & Rivet Middle Child Ogilvy Real Pie Media
Stockholm London Stockholm Gothenburg The Rocks Sydney Lake Forest Auckland Beverly Hills
14D: PUBLIC SERVICE/CULTURAL/EDUCATIONAL: WEBSITES CLIENT March of Dimes Foundation Friends of the Earth Department of Health Fretex
ENTRY TITLE
AGENCY NAME
CITY
WhatAreYouWondering.com Friends of the Earth Try Drugs See My Dress
Barkley CHI & Partners Kitchen Leo Burnett Kitchen Leo Burnett
Kansas City London Oslo Oslo
14E: PUBLIC SERVICE/CULTURAL/EDUCATIONAL: MOBILE CLIENT Brailleliga The Pet Shop Boys
ENTRY TITLE
AGENCY NAME
CITY
A Blind Call Integral
Lien Verbeeck The Rumpus Room
Brussels London
14G: PUBLIC SERVICE/CULTURAL/EDUCATIONAL: ONLINE BRANDED CONTENT CLIENT BBC Radio One Warchild Canada
