11th - 14th of April 2016 Hilton, Jeddah
18th - 21st of April 2016 Al Faisaliah, Riyadh
POST SHOW REPORT 2016 ORGANISED BY
THE MOST LUXURIOUS JEWELLERY & WATCHES EXHIBITION IN SAUDI ARABIA Held under the patronage of HH Prince Abdullah Bin Saud Bin M. Bin Abdul Aziz Al Saud, Jewellery Salon 2016 – Jeddah took place at the Jeddah Hilton Hotel from 11th to 14th of April 2016. Jewellery Salon 2016 – Riyadh was inaugurated by HH Prince Sultan Bin Saud Bin Mohammed Bin Abdul Aziz Al Saud. The event was held at the Al Faisaliah Hotel from 18th to 21st of April 2016. For its 7th edition in Jeddah and 5th edition in Riyadh, Jewellery Salon 2016 hosted 50 international and local brands from 14 countries, including 8 brands, which are exhibiting in Saudi Arabia for the first time. These world-renowned brands displayed their most elegant and exquisite jewellery and timepieces.
SHOW INFORMATION A Patronage: Jeddah - HH Prince Abdullah Bin Saud Bin M. Bin Abdul Aziz Al Saud Riyadh - HH Prince Sultan Bin Saud Bin M. Bin Abdul Aziz Al Saud Organiser: Sunaidi Expo and Conferences Show Date: Jeddah - 11th to 14th April 2016 Riyadh - 18th to 21st April 2016 Edition: Jeddah - 7th Riyadh - 5th Venue: Jeddah - Hilton Hall at Hilton Hotel Riyadh - Prince Sultan Grand Hall at Al Faisaliah Hotel Show Timing: 4:00 PM - 11:00 PM
EXHIBITORS EXHIBITOR PROFILE
International Jewellery Brands
Luxury & Designer Watches
Jewellery Retailers & Distributors
Designer Jewellery Gold Jewellery Precious Stones & Gemstones
EXHIBITORS LIST EXHIBITOR
Al Fares Jewellery
Al Nahar Jewellery
UAE | India
Al Tayyar Jewelry
Ali Bin Ali (w/ international brands)
KSA | Qatar
Ashy Gold and Diamonds DMCC
Boghossian (formerly Bogh-Art)
Switzerland | United Kingdom
Charles Oudin Paris
Dour Rami Jewelry
Lebanon | Switzerland
Golden Trefle Jewellery
UAE | Switzerland
Gulf Sotheby’s International Realty
EXHIBITORS EXHIBITORS LIST EXHIBITOR
Bahrain | KSA
M. Fitaihi (w/ international brands)
Monique Creations Inc.
Moussaieff Jewellers Ltd.
Tasneem Al Tahini Jewellery
KSA | Lebanon
BRANDS LIST BRANDS UNDER M. FITAIHI BRAND NAME
United States of America
EXHIBITORS BRANDS LIST BRANDS UNDER ALI BIN ALI JEWELLERY BRAND NAME
Schreiner Haute Joaillerie
VISITORS VISITOR PROFILE Members of Saudi royal families
VVIPs from different organizations
Top government officials
GENDER Male - 27%
Female - 73%
JEDDAH Total Number of Visitors: 3,738 25%
Daily Visitors Day 1 - 954
Day 2 - 958 Day 3 - 1,000
Day 4 - 826
RIYADH Total Number of Visitors: 6,769 25%
Daily Visitors Day 1 - 1,670
Day 2 - 1,830 Day 3 - 1,799
Day 4 - 1,470
SHOW HIGHLIGHTS SGL SEMINARS Solitaire Gemological Laboratories (SGL) conducted 3 seminars in both Jeddah and Riyadh. The topics were: 4Cs of Diamond, How to Buy Your Jewelry, and Treated Diamond. All seminars were conducted by Mr. Shadi Al Mufleh, a Qualified Jewelry Specialist (QJS) and Diamond Grading Professional (DGP).
GIA - AJP DIPLOMA PROGRAM The Accredited Jewelry Professional Diploma Program, offered by Gemological Institute of America, is a 5-day program which includes essentials of Coloured Stones, Jewellery and Diamonds. It was held concurrently with Jewellery Salon Exhibitions with 17 participants in Jeddah and 11 participants in Riyadh.
NEW DESIGNERS With its aim to continue supporting the Saudi jewellery industry, Jewellery Salon 2016 became an avenue for young local designers to showcase their own brand and jewellery pieces. Jewellery Salon featured four designers in Jeddah and eight designers in Riyadh.
LIVE WORKSHOP Dour Rami featured a live workshop in their stand, showing the craftsmanship it takes to turn metals and stones into intricate pieces of jewellery.
MARKETING & PR CAMPAIGN ADVERTISING SPONSOR
Messika’s advertisement was used in all Jewellery Salon 2016 marketing materials. Messika is a French brand represented by Ali Bin Ali Jewellery.
PRINT ADVERTISEMENTS LifeStyle Magazine (April Issue)
Beauty News Magazine
Al Riyadh Newspaper
MEDIA COVERAGE TV coverage in 6 news programs (Al Arabiya, Sabah Al Saudiah, Al Aan World, Oyoun Alwatan TV, Al Hadath on Kuwait Channel, Sarmad Network) Online report in Reuters Extensive coverage and sit-down interview in Hikayat Sabayah on Selah TV Channel Print and online press releases prior to, during, and post shows
INVITATION CARDS Sent out 20,000 invitation cards to members of Saudi royal families, government officials, and VVIPs
MARKETING & PR CAMPAIGN SMS & E-MAIL CAMPAIGN SMS sent prior to & during the shows to SunaidiExpo database 5 E-shots sent to SunaidiExpo database
ONLINE CAMPAIGN Youtube Advertisement Promotional Video featured in media partners’ official websites and social media accounts Web banners in media partners’ websites Google AdWords
SOCIAL MEDIA +91,000 followers on Jewellery Salon social media accounts 8,359 likes received in 25 posts on media partners’ social media accounts (Facebook & Instagram) prior to, during & post shows
SOCIAL MEDIA INFLUENCERS 7 social media influencers 53 posts made prior to and during the shows (22 - Instagram; 31 - Snapchat) 9,134 likes received in the influencers’ posts +473,000 followers reached through influencers’ social media accounts
of the visitors heard about the exhibitions from Jewellery Salon official Social Media accounts
Sabah Al Saudiah
Al Aan World
Al Hadath on Kuwait Channel
Oyoun Alwatan TV
Al Riyadh Newspaper
PRESS RELEASES JEDDAH For the full list of press releases, please click HERE.
RIYADH For the full list of press releases, please click HERE.
1st - 4th May, 2017 Hilton Hotel, Jeddah 8th - 11th May, 2017 Al Faisaliah Hotel, Riyadh
For your inquiries, please visit www.jewellerysalon.com or contact:
Show Manager T: +966 12 668 26 26 ext. 555 M: +966 50 432 6515 E: [email protected]
MARY CHASTINE CO
Project Assistant T: +966 12 668 26 26 ext. 236 M: +966 55 946 8045 E: [email protected]