POST SHOW REPORT 2016

11th - 14th of April 2016 Hilton, Jeddah 18th - 21st of April 2016 Al Faisaliah, Riyadh POST SHOW REPORT 2016 ORGANISED BY JEDDAH RIYADH THE MOS...
7 downloads 5 Views 5MB Size
11th - 14th of April 2016 Hilton, Jeddah

18th - 21st of April 2016 Al Faisaliah, Riyadh

POST SHOW REPORT 2016 ORGANISED BY

JEDDAH

RIYADH

THE MOST LUXURIOUS JEWELLERY & WATCHES EXHIBITION IN SAUDI ARABIA Held under the patronage of HH Prince Abdullah Bin Saud Bin M. Bin Abdul Aziz Al Saud, Jewellery Salon 2016 – Jeddah took place at the Jeddah Hilton Hotel from 11th to 14th of April 2016. Jewellery Salon 2016 – Riyadh was inaugurated by HH Prince Sultan Bin Saud Bin Mohammed Bin Abdul Aziz Al Saud. The event was held at the Al Faisaliah Hotel from 18th to 21st of April 2016. For its 7th edition in Jeddah and 5th edition in Riyadh, Jewellery Salon 2016 hosted 50 international and local brands from 14 countries, including 8 brands, which are exhibiting in Saudi Arabia for the first time. These world-renowned brands displayed their most elegant and exquisite jewellery and timepieces.

SHOW INFORMATION A Patronage: Jeddah - HH Prince Abdullah Bin Saud Bin M. Bin Abdul Aziz Al Saud Riyadh - HH Prince Sultan Bin Saud Bin M. Bin Abdul Aziz Al Saud Organiser: Sunaidi Expo and Conferences Show Date: Jeddah - 11th to 14th April 2016 Riyadh - 18th to 21st April 2016 Edition: Jeddah - 7th Riyadh - 5th Venue: Jeddah - Hilton Hall at Hilton Hotel Riyadh - Prince Sultan Grand Hall at Al Faisaliah Hotel Show Timing: 4:00 PM - 11:00 PM

EXHIBITORS EXHIBITOR PROFILE

PRODUCT PROFILE

International Jewellery Brands

Diamond Jewellery

Jewellery Designers

Luxury & Designer Watches

Jewellery Retailers & Distributors

Designer Jewellery Gold Jewellery Precious Stones & Gemstones

EXHIBITORS LIST EXHIBITOR

COUNTRY

Al Fares Jewellery

KSA

Al Nahar Jewellery

UAE | India

Al Tayyar Jewelry

KSA

Ali Bin Ali (w/ international brands)

KSA | Qatar

Ashy Gold and Diamonds DMCC

KSA

Boghossian (formerly Bogh-Art)

Switzerland | United Kingdom

Charles Oudin Paris

France

Charmaleena Jewellery

KSA

Dour Rami Jewelry

KSA

George Hakim

Lebanon | Switzerland

Golden Trefle Jewellery

UAE | Switzerland

Gulf Sotheby’s International Realty

UAE

Hanna Jewelry

Lebanon

Jade Jewellery

KSA

EXHIBITORS EXHIBITORS LIST EXHIBITOR

COUNTRY

Kooheji Jewellery

Bahrain | KSA

M. Fitaihi (w/ international brands)

KSA

Mon Diamante

KSA

Monique Creations Inc.

USA

Moussaieff Jewellers Ltd.

UK

Naval Jewelry

KSA

Nsouli Jewelry

Lebanon

Poinciana Jewelry

KSA

Renee Jewellers

UAE

Tasneem Al Tahini Jewellery

KSA

Veschetti

Italy

Voyageur Jewelry

Lebanon

Yessayan Jewelry

KSA | Lebanon

BRANDS LIST BRANDS UNDER M. FITAIHI BRAND NAME

COUNTRY

Suzanne Kalan

United States of America

Yeprem

Lebanon

EXHIBITORS BRANDS LIST BRANDS UNDER ALI BIN ALI JEWELLERY BRAND NAME

COUNTRY

AS29

Belgium

David Morris

UK

Garrard

UK

Graham

UK

Gorgoglione

Italy

Hermes Paris

France

Hulchi Belluni

Italy

ilias LALAoUNIS

Greece

Kern

Germany

LeoPizzo

Italy

Messika

France

Mikimoto

Japan

Pristine

France

RCM Gioielli

Italy

Repossi

France

Roger Dubuis

Switzerland

Schreiner Haute Joaillerie

Germany

Shamballa Jewels

Denmark

Verdi Gioielli

Italy

VISITORS VISITOR PROFILE Members of Saudi royal families

VVIPs from different organizations

Top government officials

Jewellery enthusiasts

High-net-worth individuals

Media

GENDER Male - 27%

Female - 73%

JEDDAH Total Number of Visitors: 3,738 25%

Daily Visitors Day 1 - 954

22%

26%

Day 2 - 958 Day 3 - 1,000

27%

Day 4 - 826

RIYADH Total Number of Visitors: 6,769 25%

Daily Visitors Day 1 - 1,670

22%

27%

Day 2 - 1,830 Day 3 - 1,799

26%

Day 4 - 1,470

SHOW HIGHLIGHTS SGL SEMINARS Solitaire Gemological Laboratories (SGL) conducted 3 seminars in both Jeddah and Riyadh. The topics were: 4Cs of Diamond, How to Buy Your Jewelry, and Treated Diamond. All seminars were conducted by Mr. Shadi Al Mufleh, a Qualified Jewelry Specialist (QJS) and Diamond Grading Professional (DGP).

GIA - AJP DIPLOMA PROGRAM The Accredited Jewelry Professional Diploma Program, offered by Gemological Institute of America, is a 5-day program which includes essentials of Coloured Stones, Jewellery and Diamonds. It was held concurrently with Jewellery Salon Exhibitions with 17 participants in Jeddah and 11 participants in Riyadh.

NEW DESIGNERS With its aim to continue supporting the Saudi jewellery industry, Jewellery Salon 2016 became an avenue for young local designers to showcase their own brand and jewellery pieces. Jewellery Salon featured four designers in Jeddah and eight designers in Riyadh.

LIVE WORKSHOP Dour Rami featured a live workshop in their stand, showing the craftsmanship it takes to turn metals and stones into intricate pieces of jewellery.

MARKETING & PR CAMPAIGN ADVERTISING SPONSOR

Messika’s advertisement was used in all Jewellery Salon 2016 marketing materials. Messika is a French brand represented by Ali Bin Ali Jewellery.

PRINT ADVERTISEMENTS LifeStyle Magazine (April Issue)

Okaz Newspaper

Beauty News Magazine

Al Riyadh Newspaper

Jamalouki Magazine

MEDIA COVERAGE TV coverage in 6 news programs (Al Arabiya, Sabah Al Saudiah, Al Aan World, Oyoun Alwatan TV, Al Hadath on Kuwait Channel, Sarmad Network) Online report in Reuters Extensive coverage and sit-down interview in Hikayat Sabayah on Selah TV Channel Print and online press releases prior to, during, and post shows

INVITATION CARDS Sent out 20,000 invitation cards to members of Saudi royal families, government officials, and VVIPs

MARKETING & PR CAMPAIGN SMS & E-MAIL CAMPAIGN SMS sent prior to & during the shows to SunaidiExpo database 5 E-shots sent to SunaidiExpo database

ONLINE CAMPAIGN Youtube Advertisement Promotional Video featured in media partners’ official websites and social media accounts Web banners in media partners’ websites Google AdWords

SOCIAL MEDIA +91,000 followers on Jewellery Salon social media accounts 8,359 likes received in 25 posts on media partners’ social media accounts (Facebook & Instagram) prior to, during & post shows

SOCIAL MEDIA INFLUENCERS 7 social media influencers 53 posts made prior to and during the shows (22 - Instagram; 31 - Snapchat) 9,134 likes received in the influencers’ posts +473,000 followers reached through influencers’ social media accounts

41%

of the visitors heard about the exhibitions from Jewellery Salon official Social Media accounts

MEDIA COVERAGE

Hikayat Sabayah

Reuters

Al Arabiya

Sabah Al Saudiah

Sarmad Network

Al Aan World

Al Hadath on Kuwait Channel

Oyoun Alwatan TV

PRINT ADVERTISEMENTS

Al Riyadh Newspaper

Lifestyle Magazine

PRESS RELEASES JEDDAH For the full list of press releases, please click HERE.

RIYADH For the full list of press releases, please click HERE.

Okaz Newspaper

1st - 4th May, 2017 Hilton Hotel, Jeddah 8th - 11th May, 2017 Al Faisaliah Hotel, Riyadh

For your inquiries, please visit www.jewellerysalon.com or contact:

Ferial Martinos

Show Manager T: +966 12 668 26 26 ext. 555 M: +966 50 432 6515 E: [email protected]

MARY CHASTINE CO

Project Assistant T: +966 12 668 26 26 ext. 236 M: +966 55 946 8045 E: [email protected]