Post show 2016 RePoRt

2016 Post Show Report positioning dubai as a design destination . Covering every facet of design, for the last 26 years INDEX has held its positi...
Author: Benedict Kelly
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Post Show Report

positioning dubai as a design destination


Covering every facet of design, for the last 26 years INDEX has held its position as the largest and longest running event dedicated to design at the Dubai World Trade Centre, Dubai, United Arab Emirates. Welcoming hundreds of thousands of designers, retailers and high net-worth individuals for 4-days of networking and product sourcing over the years; INDEX has cemented its position as the must-attend exhibition for any company looking to break into the valuable MENA market place. Officially inaugurated by H.H. Sheikh Hamdan bin Rashid Al Maktoum, Deputy Ruler of Dubai and UAE Minister of Finance in 2016, INDEX is a truly global event, and welcomed over 34,400 attendees from over 100 countries and in total over US$5.5bn new business will be generated. The next edition of INDEX is set to see a bold new evolution in its presentation and branding as INDEX becomes the INDEX Design Series. Encapsulating 8 design events under one umbrella brand, together these exhibitions will provide the industry with the most comprehensive and unparalleled design experience in the Middle East & North Africa.  

For me, INDEX is an iconic fair. I associate interior design – INDEX and Dubai, all in one sentence. Pallavi Dean, Owner, Pallavi Dean Interiors (Double award winner of Middle East Interior Design & Architecture Awards 2016)

the most important design event in the middle east


the top 5 reasons for exhibiting in 2016 were:

29% 23% Generating New Sales Leads

Promoting company or brand in the Middle East


Meet existing clients


Launch new product or service


Recruit new agents

What do our exhibitors think of INDEX Design Series?


of exhibitors will be exhibiting at INDEX Design Series 2017


of exhibitors do not exhibit at any other show


of exhibitors expect to generate between $50k - $500k in sales as a result of exhibiting at the show.

A global gathering of innovative design


About the index design series visitors:


countries represented


country pavilions

32,000sqm 34,496 size of the index design series

people attended

Where do INDEX Design Series visitors come from? KUWAIT iran TURKEY




USA Germany

china india


pakistan nigeria



UAE saudi arabia



What industries do they represent? • Agent - distributor - supplier

• Education

• Hospitality

• Property Owner

• Architectural Firm

• Engineering

• Hotels & Accommodation

• Real Estate

• Building Consultancy

• Façade Engineering

• Interior Design

• Research & Development

• Catering

• Facilities Management

• Landscaping

• Residential • Restaurants, Bars & Fast Food

• Cleaning Services

• FMCG Distributor

• Maintenance

• Commercial

• FMCG Retailer

• Manufacturing

• Consultancy

• General Trading

• MEP Contractor

• Contractor

• Government / Municipality

• Property Developer

• Design

• Healthcare

• Property Management

• Retail & Malls • Spas & Resorts • Trade Association

Why did they attend INDEX?

How influential are they?

Product research 42% Sourcing potential suppliers for future projects 20% Buying products for specific projects 11% Researching the event as a potential future exhibitor 8% To become an agent/distributor 7% Buying products for resale 5% Reviewing tenders 4% Producing specifications 3%

How important are they? Manager Architect Director/VP Head/Senior Manager Chairman/Board Member Assistant Executive C Level Executive Diplomat Minister

28.06% 14.64% 14.42% 12.51% 8.30% 7.92% 10.08% 2.30% 1.27% 0.50%

How much budget do they have? Up to US$50,000 Up to US$100,000 Up to US$250,000 Up to US$500,000 Up to US$1,000,000 Up to US$5,000,000 Up to US$10,000,000 Up to US$25,000,000 Up to US$50,000,000 Up to US$100,000,000 Up to US$100,000,000+ Up to US$10,000,000+ Up to US$5,000,000+

25.24% 13.62% 11.49% 9.99% 12.27% 7.03% 5.43% 2.61% 1.19% 1.59% 3.46% 0.17% 0.21%

Influencer Decision maker End user Purchaser/Buyer


of visitors rate INDEX as important for their business

39.71% 30.1% 16.9% 13.30%


of visitors will return for INDEX 2017

What products were sourced? • Architecture/Interior Design Services

• Hospitality and Residential Furniture and Furnishings

• Art, Accessories & Decor

• Kitchen & Bathroom

• Automation, Entertainment & Technology

• Lighting

• Bathroom FF&E

• Luxury

• Bespoke/Limited Edition Design

• Object & Accessories

• Commercial Interior Products & Solutions • Furniture & Furnishing • Hospitality and Residential Design & Fit-out

• Kitchen FF&E

• Outdoor Furniture & Accessories • Retail Interior Products & Solutions • Sleep • Textiles

where buyers come to source


INDEX Design Series has 3 exclusive networks for its most esteemed buyers and VIP’s attending the event. Members are handselected by our dedicated Membership Manager to ensure that the INDEX Design Series is the sourcing platform for the biggest interiors buyers in the GCC.


of new business was generated as a result of the index design series

How much budget do they have?

How senior are they?

Up to US$50,000 Up to US$100,000 Up to US$250,000 Up to US$500,000 Up to US$1,000,000 Up to US$5,000,000 Up to US$10,000,000 Up to US$25,000,000 Up to US$50,000,000 Up to US$100,000,000 Up to US$100,000,000+

25.21% 13.35% 11.98% 10.71% 14.77% 7.41% 6.08% 2.1% 0.74% 1.66% 5.22%

Manager 25.35% Director 23.47% Architect 14.08% Head/Senior Manager 13.61% Chairman 8.45% Board Member 7.91% Executive 4.22% C Level Executive 2.81%

Our network of buyers includes influential procurement specialists for the following companies: • Abu Dhabi Investment Bank

• FlyDubai

• Marina Home Interiors

• Al Futtaim

• Home Centre

• Chalhoub Group Retail

• Kingsman

•T  he ONE Total Home Experience

• DAMAC Properties

• Laura Ashley


• Loci Architects & Design

• Etisalat

• Marina Bay Sands

• Wilson Associates

index deploys a global multi-channelled marketing campaign


Social Media INDEX reached over 1.4m people globally through social media advertising and has considerable levels of engagement with followers across all our channels. All exhibitors recieve a dedicated photo album on Facebook when they submit their product pictures. This year we also began live streaming key show features and broadcasting interviews with exhibitors and buyers.

Print Advertising Through a network of esteemed media partners selected for their influence within the design industry, our printed advertising and advertorial campaign ensures that we are featured in a range of industry leading publications. Our advertising campaign featured sponsors, key exhibitors, features and keynote speakers and was seen by over 66,000 professionals.

Facebook Likes: Twitter Followers: Instagram followers: Pinterest followers:

Public Relations INDEX is a content driven platform that extends beyond the traditional exhibition format. This ensures that our 12-month campaign is highly covered in features, editorials and news stories around the Middle East and beyond. The reach of our PR alone for the 2016 campaign was 214m and a highlight of just some of the publications we featured in, include: Darc Magazine, Commercial Interior Design and Middle East Architect.

49,620 1,837 949 693

Digital Marketing To ensure full global reach, a comprehensive digital campaign is deployed across email and the Google ad-network to retarget and remarket the event to our targeted audience. The scope of our digital campaign extended to over 4.8m people globally.

Be a part of the INDEX Design Series, the largest and most established interiors exhibition in the Middle East as it embarks on this exciting evolution in its brand in 2017 and beyond. 2017 Stand Rates at the INDEX Design Series are: Regular Space only

$428 per sqm

Boulevard Space only

$448 per sqm

Traditional Shell Scheme

$510 per sqm

Boulevard Traditional Shell Scheme

$536 per sqm

Premium Shell Scheme

$561 per sqm

Boulevard Premium Shell Scheme

$577 per sqm



indexdubai indexexhibition


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