C O M PA N Y P R O F I L E

C O M PA N Y P R O F I L E

ABOUT US

Ariella designs, manufactures, wholesales and retails exclusive and original Ladies fashion, cocktail and eveningwear.

Ariella is a leading member of various Trade Associations including: — UKFT The UK Fashion and Textiles Association, of all major trade bodies in the industry, including the British Fashion Council (of which Ariella was a founder member) and The Savile Row Bespoke Tailor’s Guild.

Celebrating it’s 50th Anniversary it has been at the forefront of British Fashion since it was founded in 1966 and is acclaimed as one of Europe’s leading fashion houses for Special Occasion wear for the fashion conscious woman of today.

— FDPA The Fashion & Design Protection Association, of which Ariella is a Founder Member.

It’s clients include some of the best known UK and European department stores and multiple retailers, selling under the Ariella brands or clients’ own labels.

— SEDEX The Supplier Ethical Data Exchange which is a nonprofit membership organization dedicated to driving improvements in responsible and ethical business practices in global supply chains.

2

C O M PA N Y P R O F I L E

A R I E L L A H A S P E D I G R E E A N D H E R I TA G E Ariella started trading in Carnaby Street in the swinging psychedelia of Sixties London. It designed, manufactured and retailed its own designs, expanding to some 11 retail outlets in London‘s West End and surrounds, including three in Carnaby Street, two stores on Oxford Street, one in Duke Street opposite Selfridges, as well as franchise stores in Laussane, Switzerland, Washington DC and Chicago Illinois, USA.

HISTORY 3

Vintage Aristos and Ariella Designs from the sixties onwards are now selling online as Collector’s Vintage Pieces, such as the Chenille Coat above, recently retailing on TopShop Vintage online for £140.

C O M PA N Y P R O F I L E

ARIE LLA HAS WO N AC C L AIM AND FASHION AWARDS IN EACH O F IT S 5 D EC AD ES OF T RAD ING I n t h e 7 0 ’s

I n t h e 8 0 ’s

Ariella was described as, “The Power in Carnaby Street“, by Punch Magazine, 1970s.

Ariella won two IPC Woman Fashion Awards for: Best Cocktail Dress

Best Evening Dress

I n t h e 9 0 ’s Ariella won the British Apparel Export Award 1996, presented by HRH Princess Anne in 1997.

I n t h e 0 0 ’s

Ariella won, The Queen‘s Award for Export Achievement 1998, which was celebrated by its visit to Her Majesty The Queen and Prince Philip at Buckingham Palace in 1999.

I n t h e 2 0 1 0 ’s

Ariella won the UK Fashion Export Award 2008 for outstanding export achievements in women’s fashion.

Ariella won the UKFT Export Awards 2010 in the High Octane Glamour category.

The award was presented at the Landmark Hotel, London, by Her Royal Highness Princess Anne.

Ariella won the HSBC Business Thinking 2010 Competition for the London Region.

AWA R D S 4

C O M PA N Y P R O F I L E

PRODUCTION: C A PA C I T Y & QUALITY CONROL

A r i e l l a ’s a d m i n i s t r a t i o n offices, North London.

A r i e l l a ’s H e a d O f f i c e i n Hampstead, North London.

All production is processed through strict critical path procedures in all its sub contractor factories in the UK and offshore.

At its headquarters in Hampstead - Highgate, North London, Ariella employs some 32 staff and has an experienced and technically efficient Design Studio including designers, pattern cutters, CAD departments, sample machinists, quality controllers, production and dispatch departments.

It employs factories and sub-contractors in London, Romania, Bulgaria, Turkey, India, Sri Lanka, China and Vietnam, giving it an unlimited capacity of production units per month and enabling it to deal with any multiple orders, which it does on a regular basis. All its factories are bound by Ariella’s Code of Conduct and are compliant approved by Sedex, adhering to the strictest quality control procedures and standards.

5

Its team is expert in dealing with most European and UK multiple and online clients’ garment specifications. It also houses their offices, boardroom and Bespoke and Haute Couture Boutique for celebrity and VIP clients.

C O M PA N Y P R O F I L E

The ARIELLA team at the UKFT Export Awards 2010

Achilleas Constantinou, LLB (Hons) London Founder and CEO

Ariella Team Our combined talents give us long and invaluable experience of the fashion business, excellent technical skills, unbeatable innovative designs and passionate sales promotion.

Achilleas Constantinou A graduate of Kings College London, with a LLB Hons degree in Law. He is a leading member of the British Fashion Industry having served on numerous Trade Committees and Associations during his 40+ years in the trade. He is a founder of The British Fashion Council, an ex-member of the Graduate Fashion Week Industry and Media Board, and a Board member of The UK Fashion and Textiles Association which is the overseeing body of the British Fashion industry. He is also a chairman of The Fashion and Design Protection Association.

Weekly meetings ensure synchronised objectives are pursued.

THE ARIELLA TEAM 6

C O M PA N Y P R O F I L E

THE ARIELLA TEAM

M r P o l y To u m b a s Managing Director

Lana Marie Constantine D i r e c t o r, S e n i o r S a l e s E x e c u t i v e & C r e a t i v e Director of the Ariella Couture brand.

Mr Poly Toumbas Poly epitomises the open minded philosophy of Ariella, having been with the firm for over 30 years, he has worked his way up from a Junior Stock Control clerk to Dispatch Manager then Production Manager, then Sales Executive, then Sales Director and now Managing Director. He knows every part of the business inside out and is well known and respected for his expertise and integrity by not only his loyal team, but all company suppliers and clients alike.

Lana Marie Constantine Lana has been bought up surrounded by Fashion, as the CEO’s only daughter. Her numerous talents include singing, and was in fact signed by Matthew Knowles (father of Beyonce), performed with Kelly Rowland and has written and recorded numerous wonderful songs (unpublished) but preferred the world of Fashion to the world of Music. She has worked in and learnt every aspect of the business over the last 8 years and her flair for the business, has now seen her become the company’s Creative Director. She is also a founder member on the Board of UKFT Rise which represents young emerging talent in the fashion industry. She won the RBS Focused Women’ Pearl Global Award 2015 for creative and innovative entrepreneurship. Lana has been a guest speaker at numerous seminars encouraging young entrepreneurs.

7

C O M PA N Y P R O F I L E

Ve r i t y We e d o n Director of Operations

Felicity Doubleday Director of Sales

Verity Weedon

THE ARIELLA TEAM

After graduating with a BA (hons) degree in Fashion Verity previously worked for ASOS and Next before joining Ariella in 2010. Her determination and managerial skills quickly led to her successive promotions and now oversees the running of the Design Rooms, Quality Control and Garment technology department; becoming an integral part of the Ariella team. Building great relationships with all members of staff, and also our clients and suppliers, Verity endeavours to maintain Ariella’s reputation by ensuring the companies high standards of working are always a priority. Verity has an enquiring mind and a great eye for detail, and therefore is always proactive in finding new ways to improve and update the company’s general running’s to achieve optimum quality and efficiency. As Director of Operations, Verity has been successful in implementing new systems, strategies and procedures enabling us to manage Ariella’s expansion efficiently.

8

Felicity Doubleday

Felicity as a BA Hons graduate in Fashion, was selected to show at London Graduate Fashion Week, and having gained invaluable experience working with companies such as Hussein Chalayan and Allegra Hicks, she then wanted to learn more about the wholesale and manufacturing side of the fashion business. This bought her to Ariella where she worked her way up in the company, from PA to the directors, where she was involved in launching the Ariella Couture brand with a spectacular catwalk show.She progressed up the Sales and Product Development ladder to her current Director of Sales position where she heads the team of account managers in the sales department. With an eye for key new fabrics, prints and silhouettes, Felicity has a great understanding of not only what customers want but also what they should be trialling in their stores. Felicity is confident and keen to continue to grow the wholesale side of Ariella and further increase Ariella’s presence within the fashion industry.

C O M PA N Y P R O F I L E

Founders of Ariella, brothers Aristos and Achilleas in the 70s

H A S A L WAY S E M P L O Y E D F R E S H A N D I N N O VA T I V E D E S I G N E R S . . . T H I S I S W H Y A R I E L L A’ S U S P O F O R I G I N A L E X C L U S I V I T Y H A S A L WAY S B E E N M A I N T A I N E D . Aristos & Achilleas Ariella’s past Designers have included Aristos, a Graduate of the London College of Fashion, who founded the company with his brother Achilleas (pictured above), was the first young designer to bring Couture to the high street, and who created the famous Chenille Coat that was

DESIGNERS 9

called ‘The London Girl’s Uniform’, the famous china print chiffon double layer dress, and the fox fur and velvet coat and trouser suit (as pictured right). Since 1985 Achilleas has directed design through his own vast experience and by employing innovative talent.

C O M PA N Y P R O F I L E

Anthony Price styles

Christina Stambolian with Princess Diana, M r & M r s C o n s t a n t i n o u a n d t h e C h a i r m a n o f S o t h e b y ’s

Anthony Price who dressed such stars as Michelle Pfieffer and Jerry Hall. One of his styles is pictured above.

Christina Stambolian pictured above (2nd from left) with Princess Diana, Mr & Mrs Constantinou and the Chairman of Sotheby’s, London. Christina designed Princess Diana’s famous Revenge dress which sold for $74,000 at the Sotheby’s auction, New York, 1997. She is now a valued consultant designer on the Ariella Couture Collection.

DESIGNERS 10

C O M PA N Y P R O F I L E

Naomi Campbell

Rachel Williams

Beverley Knight

J o Wo o d

Sophie Ellis-Bextor

Nicolas Georgiou – Graduate of Saint Martins School of Art, London. Nicolas has worked with some of Britain’s best designers, Including Vivienne Westwood, John Galliano, and Rifat Ozbek. On establishing his own label, he showed on the catwalk during London Fashion Week and Paris Sur-La -Mode. Nominated for British Designer of the Year at the Albert Hall. His collections were selling to Harrods, Harvey Nichols, Whistles and many more stores in the UK, New York, Paris and Japan. His previous commercial work has spanned from Design Director at Ossie Clark and Sub-Couture to Head of Design for womenswear at Barbour International and creative leather designer for Kanye West. Nicolas has dressed many Celebrities over the years, as shown above and we are delighted he is now heading The Design Team at Ariella.

DESIGNERS

Nicolas Georgiou - Ariella Head of Design

11

C O M PA N Y P R O F I L E

WE ARE DIFFERENT FROM OUR COMPETITORS BECAUSE… Ariella has always been at the forefront of British fashion because it always produces... EXCLUSIVE, ORIGINAL & FEMININE fashion.

“It looks like handmade fashion because it is.

It is Designer fashion at an affordable price.

them and crucially we have a woman in mind

We create garments on the stand, we hand craft who we’re designing for” —Achilleas Costantinou, CEO

12

C O M PA N Y P R O F I L E

WE SELL TO

The Wholesale Division sells under clients’ own labels or under our wholesale brand Lana Marie by Ariella. We sell to some of the best retailers in the UK and Europe. In the UK its current clients include such accounts as House of Fraser Stores, including Biba, Untold Kenneth Cole, Pied a Tierre, Mary Portas and Episode, John Lewis, Phase Eight, Debenhams, Laura Ashley, Coast, M&S, Hobbs, Austin Reed, BHS, and overseas C&A, El Corte Inglés, Halonen and many more…

WHOLESALE DIVISON

Ariella is pleased to report that feedback from its UK & Export multiple clients confirms that Ariella styles are currently selling at attractively high full price sellthroughs.

13

House of Fraser lookbook with ARIELLA dress exclusively for HoF as seen in Vogue. Ariella is proud to be one of HoF’s key suppliers.

C O M PA N Y P R O F I L E

A few of ARIELLA’s designs exclusively for John Lewis, including the ‘Uma Dress’ which recently featured on BBCs ‘Hustle’.

An example of an ARIELLA dress exclusively designed for Laura Ashley and featured on their website.

Examples of Ariella designs created exclusively for Debenhams.

WE SELL TO... 14

C O M PA N Y P R O F I L E

Examples of ARIELLA dresses exclusively designed and produced for Phase Eight. Ariella is proud to be one of Phase Eight’s key suppliers.

Ariella is a proud supplier to M&S Best of British department featuring high quality garments in silks and tweeds which are all manufactured in the UK

WE SELL TO...

Examples of Ariella designs created exclusively for Coast.

15

C&A is one of the biggest retailers in the world with over 1,500 stores in Europe. Ariella’s export clients include C&A in Germany and Worldwide. Ariella is proud to be one of C&A’s key suppliers. Other export clients include El Corte Ingles in Spain, Cubus, Vivikes, Til Henne and Halonen in Scandinavia and many more. Mail order + online clients in Europe have historically included, Ellos in Sweden, Charles Veillon, Ackerman and Vedia in Switzerland, Quelle and Universal Versand in Germany and Austria. In the UK the company has dealt with such mail order companies as GUS, Empire Stores, Grattans and Freemans, and currently with John Lewis, House of Fraser, Debenhams and Shopstyle.

C O M PA N Y P R O F I L E Ariella produced the launch limited edition union jack uniforms and classic, black, red and pewter uniforms for The Playboy Club, London.

Other Wholesale Divisions: → Ariella Plus → Ariella Casino → Tailoring → Knitwear

ARIELLA PLUS

ARIELLA CASINO

In 2009 Ariella introduced outsize fashion to its product range. Due entirely to its multiple clients demanding the flair of Ariella designs for their outsize market. It sells this range in sizes 18-32 UK, and always in exclusive fabrics and exciting designs, to such clients as Ann Harvey of the Alexon Group and Evans of the Arcadia Group.

Ariella designs and dresses the croupiers and staff of London’s Top Casino’s, including: — The Ritz — The Playboy Club, London — The Palm Beach — Les Ambassadeurs — Aspinals — Crockfords — London Park Tower — The Clermont — The Rendezvous — The Mint — The Sportsman — The Casino at The Empire, Leicester Square

WE SELL TO... 16

C O M PA N Y P R O F I L E

Ariella Couture tailored suit.

TA I L O R I N G DIVISION In 2009 Ariella introduced this new division of high fashion tailored trousers, skirts and jackets. Sold both under clients own labels or under The “Lana Collection” label, it has achieved spectacular success. Ariella Tailored suit exclusively for the Ariella Couture catwalk collection (above).

17

KNITWEAR DIVISION In 2011 we launched the Ariella Knitwear Division under the Label “Lana Marie” to coordinate knitwear pieces with our dresses and separates.

C O M PA N Y P R O F I L E

A R I E L L A L O N D O N I S O U R R E TA I L L A B E L Ariella London is our retail label available in John Lewis online, Debenhams Oxford Street store and online, House of Fraser Oxford Street store and online, Westfield Shepherds Bush and selected stores and online, Ariella Flagship stores Brent Cross and Bluewater London, and at www.ariella.com online.

R E TA I L DIVISION 18

C O M PA N Y P R O F I L E

A r i e l l a ’s s t a n d a l o n e s t o r e a t Brent Cross Shopping Centre, London.

R E TA I L DIVISION 19

C O M PA N Y P R O F I L E

A r i e l l a ’s s t a n d a l o n e s t o r e a t Brent Cross Shopping Centre, London.

R E TA I L DIVISION

A r i e l l a ’s r e t a i l f o r m a t w h i c h i s a c o p y r i g h t e d d e s i g n i n a m o d u l a r f o r m t o f i t a n y r e t a i l s p a c e , w h e t h e r a n i n - s t o r e fitted concession or a standalone store.

20

C O M PA N Y P R O F I L E

ARIELLA COUTURE IS OUR DESIGNER LABEL The Ariella Couture collection is as exquisite as it is wearable, combining stunning couture detailing with a range of fabrics from traditional silk chiffons, lacquered lace and knitted chainmail accentuated with ruching, draping and peplums. The range of silhouettes vary from hourglass to empire line, knee skimming hems to dramatic fishtails, punctuated with a palette that moves from Jet to Ivory, through bright and bold hues to sugary shades.

“Ariella has always been inspired by old Hollywood glamour and the traditional couturier techniques of corsetry and cut have long been a key part of our work. We have teamed these techniques with new and innovative fabrics to create a collection that echoes the luxury of a bygone era for the

ARIELLA COUTURE

modern glamorous woman” — Lana Constantine - Creative Director

21

C O M PA N Y P R O F I L E

Av a i l a b l e f r o m w w w. a r i e l l a . c o m

Worn by stylish women globally, as seen on Press pages below. The Ariella Couture DNA is influenced by effortless glamour and timeless elegance.

ARIELLA COUTURE 22

The Ariella Couture brand always offers ultimate occasion wear; from wedding day to red-carpet premier.

C O M PA N Y P R O F I L E

Ariella has been selected by numerous celebrities for their red carpet events, including the following: Amanda Holden. Darcey Bussel. Michelle Rodriguez. Tulisa Contostavlos. Michelle Keegan. Holly Willoughby. Leona Lewis. Kelly Rowland. Miss England. Alex Jones. Myleene Klass. Denise van Outen. Beverley Knight. Susanna Reid. Ahsley Roberts. Melanie Sykes. Kimberley Walsh, Nicola Roberts, Cheryl Fernandez-Versini and many more.

PRESS 23

C O M PA N Y P R O F I L E

PRESS 24

C O M PA N Y P R O F I L E

PRESS 25

C O M PA N Y P R O F I L E

Ariella dresses all the bridesmaids at Kimberley W a l s h ’s w e d d i n g F e b r u a r y 2 0 1 6

Susanna Reid Spectre Premier 2015

Melanie Sykes in Ariella Couture 2016

PRESS 26

C O M PA N Y P R O F I L E

Ariella will never supply the same style to two of its major clients in the same country and this way its client has exclusivity on that style in that fabric, and is able to enjoy maximum mark-up and a unique product, not available to its competitors. This has been a winning formula for Ariella across the UK and Europe, made possible by the strength of its Design resources, including its archive library collection of over 4000 best selling styles from the last 40 years.

MARKETING 27

Ariella‘s greatest strength is its ability to supply the fashion market place with the richest variety of exclusive, wearable, and original glamorous designs at the right price. All our designs are original, exclusive and protected by copyright and design right.

C O M PA N Y P R O F I L E

MARKETING

Apart from the profuse celebrity endorsements Ariella has been favoured with, it has also been pro-active in promoting the image of the ARIELLA brand. Throughout 2015 it procured through the services of its renowned agents Media Com the exclusive sponsorship, held by LVMH and Moet Chandon for the previous 10 years, of all the Hollywood Academy Awards Season on SKY and E! TV Channels. Ariella was featured in over 3000 TV

28

commercials sponsoring: The Oscars,The Grammys, The Golden Globe Awards, The Emmy’s, The People’s Choice Awards, Screen Actors Guild, The Billboard Awards, and The American Music awards along with all “Live from the Red Carpet” and “ Fashion Police” shows. Establishing ARIELLA as “The Home of Red Carpet Fashion”

C O M PA N Y P R O F I L E

Leona Lewis at The Ariella Couture Fashion Show 2012

Ariella Fashion Show 2012

Ariella has an excellent relationship with its Bankers RBS Natwest due to its impeccable business ethics underpinned by it’s 40+ years of continuous trading. It is therefore willing and able to finance production of any quantity of orders. It also factors all its invoices, giving it smooth cash flow, whilst at the same time offering its clients the credit terms they require, whether it be maximum discount for quick payment, or 30, 60 or 90 days‘ credit.

In conclusion, whether you are a private client, an Independent store seeking catwalk designs, a Multiple group, a Casino or an online e-tailing company, Ariella can satisfy your requirements for cocktail, evening, and special occasion wear in today’s up-to-the-minute fashion trends.

FINANCE 29

C O M PA N Y P R O F I L E

ARIELLA FASHIONS GROUP For further information on Ariella, please contact: Ariella House, 94-96 Great North Road London, N2 0NL, United Kingdom T 0044 (0)20 8883 7288 F 0044 (0)20 8883 2384 E [email protected] W www.ariella.com

C O N TA C T Updated April 2016

R e g i s t e r e d i n L o n d o n : Tu s c a n S t u d i o s , 1 4 M u s w e l l H i l l R o a d , H i g h g a t e , L o n d o n , N 6 5 U G , U n i t e d K i n g d o m R e g i s t r a t i o n N o : 1 4 2 9 7 8 2 VAT R e g N o : G B 8 4 9 0 5 5 9 9 2

30