COMPANY PROFILE
EVENT MANAGEMENT I MARKETING I CULTURAL CONSULTANCY I ARTISTE MANAGEMENT I DANCE MUSIC I EDUCATIONAL OUTREACH I COMMUNITY OUTREACH I PROMOTION & PRODUCTION
COMPANY PROFILE
CATEGOR Y
DESCRIPTION
COMPANY NAME
Blackroots International Limited
INCORPORATED
2007
STAFF COMPLEMENT
10 Percent 38 Contract 41 Temporary
BANKS
Zenith Bank & Access Bank Plc
SCOPE OF OPERATION
Pan Nigeria
C O N TA C T D E TA I L S : MAIN OFFICE: 7, Alhaji Bankole Crescent, By ABC Bus Stop, Off Adeniyi Jones, Ikeja, Lagos. OFFICE: 97, Ogudu Road, Ojota, Lagos - Nigeria. E-MAIL:
[email protected],
[email protected] WEBSITE: www.blackrootsng.com, www.dmd-festival.org. TEL: +234-1-7028127766, 7025805984 FAX: +234-1-2694181 MOBILE: +234-8023199047
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CONSUMER-BRAND INSIGHTS In constantly changing environments, REACHING the consumer has become more dynamic hence... ...we must constantly remain relevant. ...we must speak their language. ...we must tap into their passion and be a part of their lives and their interests. ...we must intercept them at a relevant place and relevant time. For this association to be effective, marketing approach must constantly remain relevant; method employed must continue to bear local relevance - creating the desired emotional connection with the consumers.
EVENT MANAGEMENT I MARKETING I CULTURAL CONSULTANCY I ARTISTE MANAGEMENT I DANCE MUSIC I EDUCATIONAL OUTREACH I COMMUNITY OUTREACH I PROMOTION & PRODUCTION
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The Connection... Its about igniting their passion with the power of an innovative ‘engaging’ idea. Uncovering that special spot/nerve, that triggers the desired feeling/experience which can be connected/associated to your brand. ...and at just the right point...; in just the right way...; at exactly the right moment; We pull the ‘trigger’ ...thereby living the desired ‘impression’, which would spur within the consumer, the anticipated behavioural change.
Blackroots International Limited:- We are experiential marketing and events agency, passionate about creating brand experiences and events that deliver real results for clients across B2C, B2B and B2E.
“Tell Me & I Forget; Show Me & I Might Remember; Involve Me Then I Understand” - Confucius 03
Vision & Mission Statements... We are an innovative and experiential marketing and Event Management firm, born out of Nigeria, delivering services that bear local relevance within our environment. Vision: Become the market’s leading standard for effective & impactful consumer-brand interaction-providing innovative results-oriented customer satisfaction. Mission: Reposition brands aboard a wide range of innovative/experiential platforms that guaranty and deliver fun & satisfaction; thereby bridging the gap between brand awareness and brand advocacy. ...To Deliver An Excellent Event Packaging That Blows Your Mind. Awareness I Consideration I Preference I One-to-one Engagement I Conversion I Retention I Loyalty I Advocacy
We Love What We Do. We‘re Proud To Be 9ja. 04
The Company
Structure Management
Chief Executive Officer Client Service Creative & Strategy
Director
Admin & Finance
Data Base
Operations Field Operations
Blackroots International Limited:- We are experiential marketing and events agency, passionate about creating brand experiences and events that deliver real results for clients across B2C, B2B and B2E.
We Love What We Do. We’re Proud To Be 9ja. 05
The Company
Services & Offerings BRAND ENGAGEMENT (MOBILE & INERT) EVENTS (PLANNING & ORGANISATION)
ARTIST MANAGEMENT
CULTURAL CONSULTING
CONSUMER/ PRODUCT SURVEYS.
BRAND VISIBILITY & TRADE PENETRATION
PRODUCT PROCUREMENT &
DIRECT EXPERIENTIAL ENGAGEMENT
MERCHANDISING
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The Company
USP. (Strategy Cycle)
Immersion
Impact
Ideation
Inspiration
Imagination
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The Company
Some of these were co-ran by associates/affiliated organisations including Alliance Francaise Nigeria, Gothe Institute Nigeria & French Institute Nigeria.
Executed Projects ...case studies DMD International Dance Festival, Total E&P Nig. Events, Sosaco Nig., Project Fame... 08
The Company Dignitaries and Organizers at the 2006 Opening Ceremony of DMD Festival Event
Joel Betrand - Director of French Cultural Centre Lags, Ambassador Segun Olusola, Former Minister of Education (Babs) and his Wife
Gabero Dance Company from Niger Rupublic
Rachael Ogle from Australia
Adedayo Liadi Of Ijodee Dance Company – Nigeria (Olorioko
Yeni Kuti, Director of French Cultural Centre – Lagos, Hon. Comm. For Homes, Affair & Culture, Lagos State – Babatunde Balogun & other DMD Committee Members.
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SCENE AT 2007 DMD FESTIVAL
Director of Alliance Francaise Lagos – Philippe Lebreton, Festival Director – Adetona Gboyega and other Members of DMD Committee at the Press Conference.
African Kreative Dance Company from Lagos, Nigeria.
Lisanga Dance Company from Congo, Brazzaville.
Council General of German Embassy Nigeria and Director of Goethe Institut Nigeria at the showcase.
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SCENE AT 2008 DMD FESTIVAL
Festival Director - Adetona Gboyega, Chairman Artist Committee Mosun Centre, Council General German Embassy Nigeria (middle) and his Excellency, Mr. Jean - Michel Dumond - Ambassador of France to Nigeria at the Opening Ceremony
Members of the Organising Committee
Mr. Roderik Gross - Director of Goethe Institut Nigeria, Mr. Francois Brosard - Director of French Cultural Centre Abuja & Audience
Cultural Councillor of French Embassy Nigeria, Ambassador of France to Nigeria and Director of Alliance Francaise Lagos.
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Total E&P End of Year Party - 2008
Project Objective: To present the guest artiste of the day “9ice” and a multicultural dance piece from Blackroots archives Venue: Lagoon Restaurant Lagos
The staff of Total E&P at the event
Achievement: A successful event.
The performing artist, 9ice & BIL staff at the event.
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EKULO NIGERIA LTD. - (Tantra Exotic Drink) Brand: Tantra Exotic Drink Project Objective: Market activation, volume drive/product launch. Duration: 1 month Logistics: 4 Rigs, 4 Buses, 40 brand ambassadors Region: Lagos/Ibadan
Lisanga Dance Company from Congo, Brazzaville.
Achievement: A successful product launch with massive turn out
Council General of German Embassy Nigeria and Director of Goethe Institut Nigeria at the showcase.
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Total E&P End of Year Party - 2009 Project Objective: To present the guest artiste of the day “Wande Cole of Mo-hit” and a drum ensemble piece from Blackroots archives Venue: Eko Hotel Lagos Achievement: A successful event. Wande Cole of Moh-hit performing.
Eyo dance presentation to welcome the new Total E&P staff
Eyo dance presentation to welcome the new Total E&P staff
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Total E&P Sainte Barbes & New Comers Party Port-harcourt - 2009 Project Objective: To Organise a Multicutural performances with drum ensemble piece from Blackroots archives Venue: Staff Club Achievement: A successful event Dancers on parade
Toast from the new E&P Staffs
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Dance meet Danse Festival - 2009
Cocktail & Audience at the venue
Diplomats and dignitaries at the festival
festival Director -Adetona Gboyega,Mr Marc Felony-Dir of cultural center Abuja and Mr Roderick Gross Director of Institut Nig
One of the dance piece at the festival.
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New Age Beverages
Soy Good variant
Brand: Soy Good Variant Project Objective: Market Activation, Volume Drive Duration: 1 Month Logistics: 1 Rigs, 20 Promoters
Branding a winner
Crowd at market activation
Truly, a winner emerged
Region: Lagos Achievement: 2,700 Cases
Product knowledge game Students displaying their talents
Education through drama
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Lunching of the New SPAR Park N Shop 2010 Project Objective: To Organise a Multicutural Dance performances from Blackroots archives Venue: Lagos Epe Expressway Ajah Achievement: A successful performance Former President Olusegun Obasanjo making an opening speech
African Kreative Dance Company from Lagos, Nigeria.
One of the Children’s day event organized by BIL
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Dance meet Danse Festival - 2010
Workshop in Progress organizers @ the Press conference
Horacio Macuacua Company Mozambique
Mr Marc Feloni-French Cultural Attache Nig, Mr Philip Lebreton- Dir Alliance Francaise Lagos, Prof Duro Oni- Dean Faculty of Art UNILAG
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Total E&P End of Year Party - 2010 Project Objective: To present the guest artiste of the day “2Face Idibia” alongside the live band. Venue: Eko Hotel Lagos Achievement: A successful event.
2 Baba as he dey enter the place
2 Face Idibia with the MD Total E&P Nig Ltd. and DMD Total E&P Lagos, applauding his outstanding performance.
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SOSACO NIGERIA LTD. - (Pomo Milk) Objective: Sampling, Market Activation, Volume Drive Logistics: Rig, Compere, Merchandisers Brand: Jago Active Malt, Gino TP Sachet, Pomo Milk Jago Active Milk-good for the young and the old - Aba
“I won exercise books!!!” - Onitsha
Product Display Stand - Aba
Sampling of Pomo Milk - Onitsha
Achievement: 58,475 Cases Region: Eastern Nigeria Duration: 8 Weeks Comment: Target exceeded
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Total E&P End of Year Party - 2011
MD of Blackroots with the Mo-hit crew Wande Cole & D’banj on stage
Dr. Sid taking the staff of Total EPL over the moon
D’banj & Ikechukwu doing their stuff
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SOME OF THE SEMINAR ORGANIZED BY BLACKROOTS
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PRINTS WE CAN DO...
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PRINTS WE CAN DO...
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PRINTS WE CAN DO...
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