2016/2017

media kit ADVERTISING OPPORTUNITIES WITH METSERVICE

MetService MetService is New Zealand’s trusted weather authority. The website metservice.com is one of the most popular websites in New Zealand and is where people come to help them plan their day, whether that’s doing something active outdoors, hanging out the washing, building a deck or moving the livestock – New Zealanders love the outdoors! MetService products are continuously being updated with new information and features to ensure they offer continued value to visitors. At MetService we’re always open to new advertising ideas and trying something different. We’re committed to ensuring metservice.com is a great place for our visitors and advertisers.

Audience & demographics METSERVICE.COM

M.METSERVICE.COM

21.5MRates1.5M $$$ MONTHLY PI’S

6.6M MONTHLY PI’S

MONTHLY UB’S

Weekly breakdown of PI’s & UB’s 21-27 August 2016

728K

MONTHLY UB’S

Gender

metservice.com

71.34% of total sessions

female

m.metservice.com

Section

UB’s

PI’s

UB’s

PI’s

Towns & Cities

445,115

2,789,952

178,353

707,348

Maps & Radar

129,629

625,146

21,673

197,649

Homepage

184,103

485,639

67,552

134,031

Rural

57,140

209,918

27,239

83,138

Ski & Mountain

50,896

165,947

25,296

96,177

Marine & Surf

48,825

132,828

19,352

62,828

Video

5,578

16,190

-

-

Australia

2,483

5,500

-

-

male

47.9%

52.1%

100%

Education

Age 73%

68.99% of total sessions

30%

22%

50%

15%

20% 8% 0%

High School

College

(Undergraduate/Bachelor degree)

Grad School

(Masters/Doctorite degree)

8%

0%

Sources: Google Analytics August 2016, Facebook demographics last 30 days - July 2016 (Education)

18-24

25-34

35-44

45-54

55-64

65+

Towns & Cities The Towns and Cities section is where people get their local forecasts. Visitors to this section are highly educated. There is a slightly higher female skew and there is a higher than average representation in the 25-64 age range. There are a number of ways to customise your advertising on this section. We have the ability to integrate live weather information into your online advertisements, or show different creative based on the weather*. You can choose to advertise on specific locations to limit your advertising to those regions which are relevant to your business. There are also opportunities on the MetService mobile website which is a fast growing and popular channel – particularly over long weekends and holidays.

Towns audience

METSERVICE.COM

13.2M

1.2M

MONTHLY PI’S MONTHLY UB’S

IPAD APP (FREE)

M.METSERVICE.COM

3.3M

530K

MONTHLY PI’S MONTHLY UB’S

3.2M

MONTHLY PI’S

210K

DOWNLOADS

Towns advertising opportunities • • • • • • • •

Billboard, big banner and mrec advertisements Full page takeovers Sponsorships Expandables Mobile website advertising iPad app advertising Weather-targeted advertising Geo-targeted advertising

*Customised integration requires advanced booking, and may incur additional charges if requiring developer time. Sources: Google Analytics March 2016, iTunes Connect March 2016

Maps & Radars Rain and wind information is very important to New Zealanders and people love seeing things visually. Maps & Radars is our second most popular section after Towns and Cities. From knowing what to wear, to whether essential jobs can be done or deciding on weekend activities, rain is often the determining factor, which explains why this section is more popular than the Homepage!

Audience

METSERVICE.COM

2.7M Rates369K $$$ MONTHLY PI’S

MONTHLY UB’S

M.METSERVICE.COM

596K MONTHLY PI’S

Maps advertising opportunities •  Billboard, big banner and mrec advertisements •  Full page takeovers •  Mobile website advertising

Sources: Google Analytics August 2016

88K

MONTHLY UB’S

Homepage The Homepage of metservice.com is the entry page for a lot of people and it attracts a wide variety of people needing to check different types of forecasts for their daily activities. Some of our most creative campaigns happen on the home page, as the map of New Zealand and the ocean/sky can create a great canvas for advertising ideas.

Audience

METSERVICE.COM

2.3M Rates570K $$$ MONTHLY PI’S

MONTHLY UB’S

M.METSERVICE.COM

585K MONTHLY PI’S

218K

MONTHLY UB’S

Homepage advertising opportunities •  •  •  •  • 

Billboard, big banner and mrec advertisements Expandable banner Homepage takeover Weather-targeting Mobile interstitial and banner advertising

Sources: Google Analytics August 2016

#1 Rural Website in New Zealand Metservice.com is the most preferred website for rural content. There’s no doubt that weather is a top concern for farmers needing to manage risk to land, livestock and machinery. The Nielsen Rural Survey 2014 revealed visitors to the Rural section are: 65% Farm Owners, 9% Farm Managers, 8% Sharemilker/Contract Milker. Types of stock: •  52% beef •  36% sheep •  36% dairy

•  20% other livestock •  17% horticulture •  11% cropping/arable

29% have an annual turnover of over $500k.

Rural audience

METSERVICE.COM

985K MONTHLY PI’S

206K MONTHLY UB’S

M.METSERVICE.COM

386K MONTHLY PI’S

Rural advertising opportunities • • • • • • •

Billboard, big banner and mrec advertisements Full page takeovers Sponsorships Monthly Outlook Email advertising Expandables Mobile website advertising Geo-targeted advertising

Sources: Google Analytics August 2016, Nielsen 2014 Rural Survey

105K

MONTHLY UB’S

#1 Snow Website in New Zealand From skiers and snowboarders to trampers and day walkers, this section is popular with adventure seekers who like to get outdoors in what can sometimes be a harsh environment. The audience are highly educated, highly represented in the 35-64 age group and there is an equal gender ratio. The MetService Snow App is one of our most popular apps with over 180,000 downloads.

Snow audience (winter months)

METSERVICE.COM

712K

133K

MONTHLY PI’S MONTHLY UB’S

MOBILE APPS

M.METSERVICE.COM

377K

67K

MONTHLY PI’S MONTHLY UB’S

375K

MONTHLY PI’S

Snow advertising opportunities •  •  •  •  •  •  •  • 

Billboard, big banner and mrec advertisements Sponsorships Full page takeovers Email advertising Expandables Mobile website advertising Mobile app advertising and sponsorship Geo-targeted advertising

Sources: Google Analytics July 2016, iTunes Connect August 2016*, Google Play Store August 2016*. Facebook Insights August 2016.

181K*

DOWNLOADS

#1 Marine Website in NZ This is a popular section for boaties, fishing enthusiasts, surfers and those who participate in other water sports. Recreational fishing is the 5th most popular recreation activity for adult New Zealanders and it’s estimated trip related spending equates to over $352M per annum, nationally. This section is particularly popular from October to April.

Marine audience (summer months)

METSERVICE.COM

1.8M

292K

MONTHLY PI’S MONTHLY UB’S

MOBILE APPS

M.METSERVICE.COM

377K

87K

MONTHLY PI’S MONTHLY UB’S

284K 165K*

MONTHLY PI’S

DOWNLOADS

Marine advertising opportunities •  •  •  •  •  • 

Billboard, big banner and mrec advertisements Full page takeovers Sponsorships Expandables Mobile website advertising Mobile app advertising and sponsorship

Sources: Google Analytics January 2016, iTunes Connect August 2016*, Google Play Store August 2016*, NZ Marine Research Foundation, NZ Fishing Economic Report 2016

MetService TV There are a lot of opportunities to get involved with MetService TV from sponsored shows, to pre-roll advertising and advertising on the website pages, we are flexible with incorporating new ideas too. Our presenter, Chester Lampkin is a qualified meteorologist and TV weather presenter. We produce the following forecast shows: National, Auckland, Wellington, Christchurch, Hamilton, Tauranga, Nelson, Dunedin, Rural, Marine, Pacific, Australia, Snow (winter) and Severe Weather videos when applicable.

TV audience

METSERVICE.COM

71K

24K

MONTHLY PI’S

MONTHLY UB’S

VIDEO STREAMS

38,449 MONTHLY PLAYS

TV advertising opportunities •  •  •  • 

Billboard, big banner and mrec advertisements Video pre-rolls Sponsorships Geo-targeted advertising

Sources: Google Analytics March 2016

Australia This is one of our newest sections and is targeted at people travelling to Australia for a holiday. The design of these pages is bright and fresh and is almost a website within a website. Advertisers have 100% share of voice on this section.

Audience

METSERVICE.COM

22K

MONTHLY PI’S

8.3K

MONTHLY UB’S

Australia advertising opportunities •  Billboard, big banner and mrec advertisements •  Sponsorships

Sources: Google Analytics August 2016

Contact us Chloe Thompson (Wellington) Interactive Account Manager Mobile 027 518 5426 Direct +64 4 470 0735 Email [email protected]

Mel Graham (Auckland) Interactive Key Account Manager Mobile 027 518 5424 Email [email protected]

Nicki Lambert (Auckland) Interactive Key Account Manager Mobile 021 0200 8000 Email [email protected]

Ratecard A ratecard is available for download:

Updated: 5th September 2016

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