2013 Media Kit Print Advertising pg3

Online Advertising pg7-10

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Publisher Welcome Note

Dear Aviation Marketing Decision Maker, We are pleased to present the 2013 Cygnus Aviation Group’s advertising and marketing opportunities for Airport Business, Aircraft Maintenance Technology (AMT), Ground Support Worldwide and our web site, AviationPros.com. With a combined audience reach of more than 78,000 in circulation worldwide, Airport Business, AMT, and Ground Support Worldwide magazines offer you more exposure than any other industry resources. Our audience reaches airlines, airports, FBOs, MROs, corporate flight facilities, service providers, consultants, government entities, and much more. Since the launch of AviationPros.com in November of 2011, it has become the leading resource for the aviation industry. There you can find the latest news, products, and industry analysis. AviationPros.com has more than 250,000 page views and 180,000 unique aviation decision makers visiting the web site every month. Another great opportunity that we offer is our trade show, AviationPros LIVE (formerly Cygnus Aviation Expo/Aviation Industry Expo/GSExpo/AS3) on March 13-14, 2013 in Las Vegas. This is the premier event for aviation operations. Our three-day conference and exhibition includes education on ground support, airfield operations, and aircraft maintenance. Featured for 2013 is our expanded Outdoor Live Demo area. See equipment in action and get a first-hand experience of the latest products available. Don’t forget to check out AMTSociety’s Maintenance Skills Competition; this event features the best and brightest of aircraft technicians. Let us help you position your company as an industry leader with your AUDIENCE, your MESSAGE, and the right DECISION.

Phil Saran Publisher – Cygnus Aviation

Check out our other properties within Cygnus Aviation —

airport

WORLDWIDE

Contact Information Aircraft Maintenance Technology • 1233 Janesville Ave. • Fort Atkinson, WI 53538 • www.AviationPros.com Publisher Phil Saran 800.547.7377 Ext. 1338 [email protected] National Accounts Manager - West Coast Michael Sasso 800.547.7377 Ext. 1339 [email protected] National Accounts Manager - east Coast Russell Brody 800.547.7377 Ext. 1621 [email protected]

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Classifieds Josh Jones 800.547.7377 Ext. 1307 [email protected]

Editorial director Ronald Donner 800.547.7377 Ext. 3315 [email protected]

International Sales Lutz Krampitz Germany, Switzerland, Austria, Turkey, Scandinavia +49 (0) 203 456 82 66 Fax +49 (0) 203 456 85 38 [email protected]

Senior Editor Barb Zuehlke 800.547.7377 Ext. 1641 [email protected]

Stephanie Painter United Kingdom, France, Netherlands, Spain, Ireland, Italy +44 1634 829386 Fax: +44 1634 281504 [email protected]

Media Production Services Carmen Seeber 800.547.7377 Ext. 1373 [email protected] FTP Site: http://webftp.cygnuspub.com

Print Advertising

target DECISION makers Written by aircraft maintenance professionals, Aircraft Maintenance Technology (AMT) covers all segments of the aircraft maintenance industry, reaching more aircraft maintenance professionals than any other industry-focused medium. Decision makers rely on AMT to stay in front of the ever-changing technologies, business, and issues facing the industry, giving your company the best opportunity to gain exposure with these buyers.

Our Global Reach

2,602

39,011 Total Qualified Circulation*

43,316

688

68%

162

Subscribers by Title 355

29%

172

306

Business Categories Repair Station/ Completion/Overhaul

3% Director of Maintenance/S ervice Dept Director/ Manager/VP, Parts Department Director/ Manager, Owner, Manager, Company Officer and Related Personnel

Aviation Mechanic/ Technician/ A&P/AME/ Maintenance Engineer/ Certified Inspector/ Avionics Technician

Repair Station with Helicopter & Other Aircraft Maintenance

Maintenance/ Technical School Instructor, Aerospace Engineer, Association Member, Student, Other

6% 7%

Major/Regional/Commuter/

Cargo Airlines

Corporate Flight/Business Aircraft Operation

25% 6%

Fixed Based Operations (FBO)

18%

Fixed Base Operation with Repair Station Federal/State

18% 11%

Government/Military

*2012 June BPA Statement: 43,316 Total Qualified; 35,906 Print Only; 7,410 Digital Only

9%

Other, Fractional/Charter Operator, Aviation Maintenance/Technical School/

Association Member/Student

Why Print? Aircraft Maintenance Technology has a close relationship with its readers. Because print is easily put down and picked up, the publication remains in the workplace and is read again and again by others that come across it. Readers will return to the publication numerous times to seek out information which builds a relationship between the publication, the industry, and the reader.

88%

Readers Choose AMT Magazine

12% Aircraf t Maintenance Technology

In a recent poll of AMT Readers, if Aircraft Maintenance Technology and D.O.M. arrived on the same day, 88% of readers would read our magazine first.

D.O.M.

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Targeted Supplements & Special Issues Cover: Readers in Action Contest Winner

A Supplement to AMT Magazine

A Supplement to:

June 2012

September 2012

Fall 2012

Maintenance Preview

AMT now for iPad.

Spring 2012

TOOLS AND EQUIPMENT

Download our free app and discover our content in a new way.

IN THIS ISSUE: Evaluating Your NDI Services Product Spotlight:

2012 Technical Support

DIRECTORY Elliott Aviation technicians at their headquarters in Moline, IL, remove the elevators for nondestructive testing on a 48-month inspection on a Hawker 800XP.

Nondestructive Testing Equipment

ue: Iss nt t me en ple quipm p u E lS cia ls & Spe Too

airport WORLDWIDE

AMT_01_NBAACover.indd 1

June: TEchnical Support Directory The June Technical Support Directory is a reference guide for the aircraft maintenance professional. It lets mechanics find the resources they need when troubleshooting a problem or in need of new equipment. The Directory lists companies and contact information to save mechanics time when they need assistance.

9/10/12 11:50 AM

September: NBAA Supplement

ATEN_S1_cover.indd 1

9/10/12 11:07 AM

Tools & Equipment Supplement

AMT’s NBAA Maintenance Focus will give corporate aircraft maintenance professionals a maintenanceoriented preview of events at NBAA. This will be mailed with the September issue and also distributed at NBAA with the October issue of AMT.

Listing – FREE Logo – $300

AMT’s Tools & Equipment (AMT T&E) supplement is a quarterly publication that focuses on new equipment. Articles focus on new technology or best practices concerning aviation maintenance. Tool and equipment manufacturers and distributors get their special message out to 43,000+ aircraft maintenance professionals worldwide.

Quarterly: e-Military Our e-Military issues are delivered quarterly and are received by more than 5,125 opt-in military subscribers across aircraft maintenance, aircraft ground equipment and airfield operations.

Full page – $500 2 page spread – $600

Toolbox Stickers TOOLBOX STICKERS

Postcards Three times per year we offer advertisers the opportunity to place postcards (business reply cards) in an issue of Aircraft Maintenance Technology. The postcards are run three to a page and bound into every issue of AMT that month. The postcards are perforated for easy removal. Available: January/February, June, and November/December

Postcard size is 3” H x 5” W Color

B/W 2/C 4/C

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Net Rate

$1,166 $1,399 $1,748

Performance, Accuracy And Ergonomics…

SRS10P21 Pistol Grip

The new Sioux Signature Series Rivet Shaver has a powerful 1 hp, 5 vane motor. Other Rivet Shaver features include: • Ball Bearing Construction • Micro Adjustment

SRS10S21 Inline

• Ergonomic Handle • Spring Loaded Removable Stabilizer

250 Snap-on Drive • P.O. Box 1596 • Murphy, North Carolina 28906

“AMTC” Offer expires 8-15-09

POSTCARD PROGRAM

Toolboxes around the world will advertise your company for years. AMT’s toolbox sticker program offers your company a decal insert in all 43,000+ copies of AMT. PLUS receive 5,000 extra stickers for your own promotional use.

Articulating

Video Borescope

VJ

Available: March and October Rate: $5,610 net Size: 12-14 square inches

Corporate Profile CORPORATE PROFILE

If you are looking for a high-end videoscope that won’t break your budget, our 6.9mm articulating videoscope, VJ, delivers the best combination of features, performance and value in the market.

• joystick articulation control • image & video capture • battery-powered operation • 379,000 pixel resolution • variable LED illumination Ground-Breaking Price $9,900 $7,800 Complete! www.rfsystemlab.us 989.731.5083

Your company’s profile — a story about your company and its products/services — combined with your 1/2 page or full-page ad will create your own marketing piece. This includes 1,000 reprints of your “Corporate Profile” to be used as handouts at HAI, AviationPros LIVE, EAA, and NBAA shows. Available: M  arch, July and October issues  our 1/2-page rate + $1,386 net Cost: Y

Your full-page rate + $2,165 net

2013 Editorial Calendar Editorial coverage includes all segments of aviation and aircraft maintenance domestic and international to include airlines, general and business aviation, repair stations and MRO, and military, including our popular technical editorial relating to Recip, Turbine, Airframe, Avionics and MRO Operations. Issue

January/ February

March

Ad Close

Special Features & Focus

Supplement

Helicopter Maintenance 12/21/2012

Special Feature: IA Exam

Tools & Equipment Focus: Ground Support Equipment

Focus: Vibration & Balance

02/08/2013

MRO Maintenance Focus: Avionics & Electronics

e-Military Spring Issue Ad Close: 02/15/2013

Regional Airline Maintenance

April

03/12/2013

Focus: Landing Gear, Wheels & Brakes

­

Special Feature: AdQ Survey

Bonus Distribution Heli-Expo: March 4-7, Las Vegas, NV AviationPros LIVE: March 13-14, Las Vegas, NV AEA: March 25-28, Las Vegas, NV Sun n Fun: April 9-14, Lakeland, FL MRO Americas: April 16-18, Atlanta, GA NBAA MMC: April 29-May 2, Fort Worth, TX RAA: May 6-9, Montreal, QC Canada

International Maintenance

May

04/04/2013

Focus: Turbine Engines

­

EBACE: May 21-23, Geneva, SW

Special Feature: Reader & Purchasing Surveys

Technical Support Directory

June

05/06/2013

July

06/11/2013

August

07/16/2013

Focus: Helicopter Maintenance Facilities

Tools & Equipment Focus: Shop Equipment

e-Military Summer Issue Ad Close: 05/17/2013

General Aviation Maintenance

­

EAA AirVenture: July 29-Aug. 4, Oshkosh, WI

Focus: Aging GA Aircraft Military Maintenance Focus: Helicopter Maintenance Tools & Equipment Focus: NDT/Inspection Equipment

September

October

Major Airline Maintenance 08/12/2013

09/10/2013

Focus: Composites & Coatings

NBAA Maintenance Preview Supplement

Information Technology

e-Military Fall Issue Ad Close: 08/16/2013

Business Aviation Maintenance

Helicopters in Corporate Aviation Supplement

Focus: Components and PMA

NBAA: Oct. 22-24, Las Vegas, NV ADMA: Nov. 3-7, La Quinta, CA

­Tools & Equipment Focus: Safety Equipment

November/ December

FBO Maintenance 10/22/2013 Focus: Recip Engines

e-Military Winter Issue Ad Close: 11/15/2013

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Print Advertising Sizes & Rates

One-fourth Page 3 3⁄8" x 4 7⁄8"

One-third Page Standard 4 9⁄16" x 4 7⁄8"

Effective January 1, 2013

One-third Page Vertical 2 3⁄16" x 10"

One-half Page Horizontal 7" x 4 7⁄8"

One-half Page Standard 4 9⁄16" x 7 3⁄8"

Also Available:

Also Available:

Horizontal 7” x 3 3⁄8”

Vertical 3 3⁄8” x 10”

For Advertising Rates contact your sales rep: National Accounts Manager - West Coast Michael Sasso 800.547.7377 Ext. 1339 [email protected] National Accounts Manager - east Coast Russell Brody 800.547.7377 Ext. 1621 [email protected] Classifieds Josh Jones 800.547.7377 Ext. 1307 [email protected]

International Sales Lutz Krampitz Germany, Switzerland, Austria, Turkey, Scandinavia +49 (0) 203 456 82 66 Fax: +49 (0) 203 456 85 38 [email protected] Stephanie Painter UK, France, Netherlands, Spain, Ireland, Italy +44 1634 829386 Fax: +44 1634 281504 [email protected]

Have products or services that you want to showcase but are on a budget? Try our classified advertising. Our classified ads are located in the back of the magazine and can be purchased in whatever size fits your message. We automatically duplicate your ad on our web site for extra exposure. We can also help with creating your ad for you, ask for details.

Dimensions - 2 3/8”w X 1”

Full Page Live: 7 3⁄8" x 10 1/4" Trim: 7 7⁄8" x 10 3/4" Bleed: 8 1⁄8" x 11"

Full Page Spread Live: 14 3⁄4" x 10 1/4" Trim: 15 3⁄4" x 10 3/4" Bleed: 16 1⁄4" x 11"

Print materials that are high resolution (300 dpi or greater) and over 6 MB please place on our FTP site below. All files must be zip or compressed files for the FTP site.

http://webftp.cygnuspub.com Inserts & Ride-Along Program You can have your direct mail piece enclosed along with our publication. We’ll deliver your sales message directly into the hands of our readers – the industry’s leading decision makers and buyers of your products – and we’ll do it for less than the cost of direct mail. Perfect for: • Postcards and fliers • Brochures and catalogs

• CD-ROMs, etc. • Only one per issue

Contact your representative for rates and mechanical specifications.

Classifieds

$250/column inch per month $75 for color

Two-thirds Page Standard 4 9⁄16" x 10"

Calibration Service and Sales Traceable to NIST www.calibrationspecialty.com P: (972) 438-3774 F: (972) 438-3874

Resource Guides Feature a product or service in our Resource Guide Section. This 1/6-page, full-color advertisement gives you an easy and effective way to get your company’s brand, literature, product, web site, etc., in front of more than 43,000 aircraft maintenance professionals.

Irving, Texas

1/6 page ad -

$1,089 net/month

Dimensions - 2 3/8” x 4 9/16”

Terms & Conditions 30 days from invoice date. Production charges may be billed at a rate of $85 per hour if applicable. Interest will be charged if invoice is not paid within 30 days. The rates are only guaranteed for the frequency herein. Changes and cancellations must be made in writing. No cancellations permitted after closing date. Contract frequencies not met may receive a short rate. Cygnus Business Media is not responsible for either the content or the opinions expressed within paid advertisements, or for any errors they may contain. Publisher reserves the right to reject any advertisement deemed unsuitable for publication. Recognized

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advertising agencies are allowed 15% of gross billing, provided account is paid in full within 30 days. Special Position To guarantee a special position, add 15% to the space rate. To guarantee a cover position, add 20% to the space rate. Rate Protective Clause If and when new rates are announced, advertisers will be protected throughout the duration of their annual schedules, provided the schedule is placed prior to the announcement.

Important Notice: Short Rates and Rebates Advertisers will be short rated if, within a 12-month period from the date of the first insertion, they do not use the amount of space on which their billings have been based. Advertisers will be rebated if, within a 12-month period from the date of first insertion, they have used sufficient additional space to warrant a lower rate than that at which they have been billed.

Digital Advertising

Why Digital? AviationPros.com is an essential web site for aviation decision makers and key influencers who check in throughout the day for reliable, up-to-the minute reporting on the people, places, and issues that matter to the aviation community. Users stop for the latest up-to-date information affecting the aviation industry.

STATISTICS

12,036

91,691

Digital Global Reach Average visits per month

Average per month

Page Views - 227, 063 Visits - 120,321 Unique Visitors - 77,589

10,612

Mobile Users - 14,809 Pages Per Visit - 1.87 Time on Site - 1:45

2,078

1,215

2,689

72%

Average Monthly Visitors

36%

Mobile/Tablet Users Average visits per month

64%

23% 4% Apple

Android

Blackberry

1% Other

New

Returning 7

e-Newsletter AMT’s weekly e-Newsletter is delivered to 39,000 + readers. Your ad will appear in a skyscraper or banner ad. These positions are sold on a monthly time frame and are offered on a first come first serve basis.

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We ensure delivery of your message by creating a text-only version of the email for audience members who can’t view HTML graphics, and our reporting system will tell you how many times your ad links were clicked.

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Banner - 468 x 60 pixels

$1,244 /MONTH

2

Skyscraper - 120 x 600 pixels

$1,492 /MONTH

Career Opportunities e-Blast & Job Postings Recruiting aviation maintenance professions? The Career Opportunities e-Blast program will email your recruitment ad to 32,000+ aircraft maintenance professionals and it will also go online for 6 weeks. MATERIALS NEEDED: Position Title, 100 words of text, color logo, email address and web site linking url.

Career e-blast: $695

NET*/e-blast

*Limit of six advertisers

featured job posting: $275

NET/6 weeks

Product Showcase e-Blast Promote your products and services in a shared email message to a dedicated audience of 100 percent opt-in subscribers with AMT’s e-Product Showcase.

A highly effective way to:

• Offer a pre or post-show special

• Announce a new product

• Drive traffic to your web site

• Feature specially priced items

• Generate sales leads

Supply us with a product image and a 40-word description, and we will create your ad. Already have an ad? Format it to 275w x 400h pixels and send it in.

Cost: $695 *Limit of six advertisers

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NET*/month

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AviationPros.com AviationPros.com is the official web site for AMT, Airport Business and Ground Support Worldwide. This easy to navigate web site provides visitors with timely industry news, company and product information and enhanced social media connections. ViewOnline Specs here: http://www.cygnusinteractive.com/adspecs/

All Online Advertising is Net Cost per month

Call for special packaged rates.

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Leaderboard - 728 x 90 pixels

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Receive a great deal of advertising space with a leaderboard in the most prominent position on the web site.

$1,595

2

Top Rectangle - 300 x 250 pixels The rectangle is one of the favorite positions of many as it appears in a prime position on the web site surrounded by content.

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$2,053

3

Skyscraper - 160 x 600 pixels The skyscraper is visible above the fold and remains partly visible as the viewer scrolls down the page.

3

$1,642

4

Bottom Rectangle - 300 x 250 pixels

4

The bottom-page rectangle is surrounded by content in a prominent position below the fold.

$1,294

5

Bottom Banner - 728 x 90 pixels The bottom-page banner offers all of the advertising space as a leaderboard at a lower cost.

$900

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Button - 120 x 90 pixels This is one of our most popular ads and is a great choice for those who want a digital presence with a smaller budget.

$724 5

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Webinars Advertiser Exclusive Webinar This is an aggressive marketing campaign that brings you together with highly qualified leads. This “live” event allows attendees to view and listen to your presentation, ask questions, and receive answers in real time. The Webinar is just one element of a total campaign that will last 14 months.

A captive audience and tangible leads are the immediate benefits. All attendees must register for the event.

Webinar “dashboard” will include all sponsors logos. • 60-minute web cast •Archive the web casts for 1 year plus give you a link to archive it on your web site.

Year-long lead generating sponsorship: $9,000 Net

Call for more details!

e-Blast For our e-Blast email service, you are able to select targeted demographics and geographics off the BPA circulation statement for a highly targeted campaign. 43,000+ readers receive promotional emails from AMT for advertisers like you. Our reporting system will tell you how many emails were sent, opened, forwarded and links clicked.

Price: $0.35*/email address

All of the content within the AMT e-Blast is dedicated to your message. This is a great way to announce a new product or service, conduct a contest, feature specially priced items, or simply get your name and products out to a large, dedicated audience.

* 500 minimum names purchased required

Whitepapers AviationPros.com Online Whitepapers offer you the opportunity to reach aviation professionals through educational articles or case studies. Aviation professionals will register for you whitepaper over a 12-month period and you will receive a monthly lead generation report with each individual’s contact information. Included in this program is a full circulation e-Blast to introduce your whitepaper to the industry. Choose from AMT, Ground Support Worldwide, or Airport Business magazine subscribers.

whitepapers: $1,800/year

Online Buyer’s Guide With the AviationPros.com online Buyer’s Guide, your customers and prospects can search by company name, product name, or product category. It’s comprehensive and 100 percent industry-focused. When the industry is looking for a quick, reliable resource for products and services, they look no further than the AviationPros.com online Buyer’s Guide. Sales leads are emailed direct to your company. Contact us today to find out more about the AviationPros.com online Buyer’s Guide. Each Upgraded Listing will include your company name, address, phone, fax, web site, description and company logo.

Package Options Gold Listing - $2,800/year

Silver Listing - $1,500/year

• e-Blast with 10,000 names

• Product Showcase: Month of your choice

• Product Showcase: Month of your choice

• Limit of 12 Featured Categories

• Unlimited Featured Categories

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Bronze Listing - $800/year • Limit of 5 Featured Categories

Video Network Showcase your product or service in action to thousands of buyers in the aviation industry on AviationPros.com. The Video Network enables companies like yours to present videos 24/7 to aviation industry leaders. There’s no better way to close a sale than to let your prospect see your product in action. Showcase your equipment being used on the job, highlight a new product or service and much more!

Video network - $2,995/year

NE W

AMT iPad App

Explore the exciting world of content beyond the print edition of AMT magazine. The adoption of your web content can be turned into unique interactive content.

Sponsors will receive: Full page ad Recognition in all the app promotions (e-Blasts, Print ads, e-Newsletters, etc.) QR Codes within ad for Apple iTunes application instant download 3 e-Blasts promoting new content app

iPad: $4,995 exclusive sponsorship/month Full Page: $1,000/month for current AMT Print Advertisers Full Page: $1,500/month for NON-AMT Print Advertisers

Wallpaper Wallpaper is an extremely engaging, yet unobtrusive advertising experience. Wallpaper ads enable a greater creative footprint and they can deliver a compelling experience for both visitors and advertisers. Wallpaper ads are delivered on the homepage of the site and are completely clickable to your site or product page.

Cost: $1,095/week

Custom Surveys Wondering what your customers are thinking? With surveys, you can learn what your target audience is thinking, what motivates them and what’s important to them with their buying decisions. Let AMT help you communicate with them to find out what they need or want. With the information you receive from a survey, you can make objective decisions (based on research rather than instinct or opinion) and point your organization in the direction your target audience wants you to go.

You can also use surveys to keep a record of your target audience over time, so you know how they’re changing and responding to things your organization is doing and directions you’re taking. AMT has the capability to send out market surveys to accumulate the data for you. Let us do the work for you. Contact your Sales Rep for more details.

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Mobile Be EXCLUSIVE Become a VIP of the mobile world.

Exclusive AMT e-Newsletter Package

Impression Opportunity for Exclusive Sponsorship:

• Ownership of all mobile-site advertising from visitors entering through the weekly Aircraft Maintenance Technology e-Newsletter

Approximately: ~ 8,954 impressions/month on mobile site ~ 39,999 e-Newsletter impressions/month

• 468 x 60 banner ad

~ 4,000 e-Blast impressions/month

• Right of first refusal on renewal mobile sponsorship

~ 127,000 web impressions/month

• 25-word text ad

179,953 = potential impressions per month! *Rate includes both mobile site advertising and launch sponsorship package

Cost: $1,950/MONTH* *Six month minimum

Welcome Ads A Welcome Ad is a large ad that appears when a user first enters a site. Your ad will show up while the rest of the site is loading.

Your benefits: The largest online creative size available to advertisers placed in a high impact position • Does not rotate and is an exclusive position

• Ad specifications

• 100 percent share of voice

• 550x480 ad (.jpg, .gif, .swf (flash)

• Typically high response rate

• 40KB max file size

Time sequence: The ad MUST stop before 15 seconds

Price: $975/week

If submitting a .swf (flash file) please contact the production team. The .fla flash design file needs to be provided also. Flash has max of 18fps

AMT Video Showcase e-Newsletter Does your company have demo or product videos? The new Video Showcase highlights your video for one month, giving you that much needed exposure to more than 43,000+ subscribers.

Cost: Packages begin at $1,200 Contact your Sales Rep for more details.

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