MEDIA KIT 2016

2016 Media Kit

MEDIA KIT 2016

The Forbes Middle East Brand Forbes Middle East features articles and reports that are related to the finance and business world. The readers of Forbes Middle East are “The Billionaires”; “Leaders”; “Powerful Arab Men and Women” and the “Decision Makers in the Corporate world” residing in the MENA region. Forbes Middle East is an ideal read for investors looking for new investment opportunities in the Arab region. Forbes Middle East puts together original and relevant Lists / Rankings based on the criteria of neutrality, authenticity, commitment to the methodology of scientific research and the quality of standards set globally by Forbes Media, U.S. Forbes Middle East serves as a guide for businessmen and decision makers by providing them with information and statistics necessary for making right decisions in various aspects of their business and also investments. The magazine is the guiding compass for investments in the region. Through its wide network of press correspondents, Forbes Middle East also works toward covering all the economic fields and issues concerning the Arab region. Since its establishment in 1917, Forbes has enjoyed a long history as one of the most successful and recognized publishers of business. “Forbes’ mission is to provide insights, information and incisive analysis on the people, companies and industries shaping the global economy, with a distinctive point of view found nowhere else.” Today, Forbes ranks 1# in “trustworthiness” for financial and business news and information. This trust has made Forbes the largest business media brand and the number one source of business information on the planet. Arab Publisher House is a joint venture of influential Saudi Arabian investors with its head office in Dubai Studio City. Arab Publisher House has the license from Forbes Media, U.S. to publish Forbes Middle East flagship titles / magazines and Online versions from the MENA region. Arab Publisher House plans to bring to the region a number of other key publications, including ForbesWoman, ForbesLife and other magazines.

MEDIA KIT 2016 2016 Editorial Calendar January 2016 - June 2016

COVER

SUBJECT Magazine

TITLE

RELEASE DATE

English Issue 43 / Arabic Issue 58 January 02

January

Special Report

Qatar

Special Edition

Education

January 20

English Issue 44 / Arabic Issue 59

February 02

Forbes Investment Guide

February 15

Magazine February Special Edition Magazine

English Issue 45 / Arabic Issue 60 March 02

Special Report

IT / Islamic Banking

Special Edition

Kuwait / List ( CEO / Top Women / Top Companies )

March 16

Forbes Middle East Celebrating Kuwait’s Success

March 16

March

Event Magazine List

English Issue 46 / Arabic Issue 61 Arab Billionaires / The World’s Billionaires

April 02

April Special Report

ATM / Wealth Management

Special Edition

Forbes Auto Guide

Magazine List May

Special Report Event Special Edition Magazine List

April 15

English Issue 47 / Arabic Issue 62 The Top Indian Business Leaders in the Arab World

May 04

Oman / Cargo and Logistics Top Indian Business Leaders in the Arab World

May 04

Forbes Health Care Guide

May 15

English Issue 48 / Arabic Issue 63 Global 2000 / The Biggest Publicly-Traded Arab Companies

June 01

June Special Report Event

Turkey / Insurance Top Companies in the Arab World

June 01

MEDIA KIT 2016 2016 Editorial Calendar July 2016 - December 2016

COVER

SUBJECT Magazine List

July

RELEASE DATE

English Issue 49 / Arabic Issue 64 The Arab World’s Highest-Paid Celebrities

Special Report

Education

Special Edition

Forbes Banking and Finance Guide

Magazine August

TITLE

July 02

July 15

English Issue 50 / Arabic Issue 65 August 02

List Special Edition Magazine

The 100 Most Powerful Arab Businesswomen Forbes Real Estate & Construction Guide

August 15

English Issue 51 / Arabic Issue 66 September 07

September

List Event Special Edition Magazine

October

List Special Report Event Magazine

November

List Special Report Event Magazine List

December

Special Report Event Special Edition Event

The Most Promising U.A.E. Based Startups Business Leaders Inspiring The UAE

September 07

Forbes SME Guide

September 15

English Issue 52 / Arabic Issue 67 The Most Promising Egyptian Startups

October 05

Smart Technology / Bahrain Up and Coming Entrepreneurs in Egypt

October 05

English Issue 53 / Arabic Issue 68 Global Meets Local / Top 100 Executives in the Middle East

November 02

Aviation / Oil and Gas Global Meets Local

November 02

English Issue 54 / Arabic Issue 69 The Most Promising Saudi Startups

December 01

Health Care / KSA Entrepreneurs Shaping Saudi Arabia’s Future

December 01

Qatar Edition / List (CEO / Top Women / Top Companies)

December 14

Forbes Middle East Celebrating Qatar’s Success

December 14

MEDIA KIT 2016 Print Editorial Sections Forbes’ mission is to deliver information on the people, ideas and technologies changing the world to our community of affluent business decision makers. What distinguishes Forbes from other media brands is our exceptional access to the world’s most powerful people—the game changers and disruptors who are advancing industries across the globe. Through our unique platform of print, digital and mobile products, Forbes is changing the way content is created, distributed, consumed and shared.

SIDELINES In the initial pages of each issue, the Sidelines serve as an introductory note from the senior editors of Forbes Middle East. Each month, the Sidelines present insight and food for thought on timely topics as well as tasters of what is to come in the actionpacked pages which follow.

FACT & COMMENT From the Middle East to India, and Russia to Romania, no issue of Forbes is complete without insight from Steve Forbes himself. As Editor-in-Chief of the flagship US publication and member of the founding Forbes family, Steve Forbes offers strong opinion and a unique take on global issues through his monthly Fact & Comment contribution.

THOUGHT LEADERS AND FORWARD THINKING Across the MENA region, Forbes Middle East attracts not just discerning readers but top class contributors too. Providing tips, advice and insight on a range of pertinent business and industry topics, experts from leading organizations and corporations have their say. Concise yet informative, these op-ed articles provide readers with valuable information as they pave their individual paths to success.

OUTFRONT From the latest trends shaping the business world to recent events of regional and global proportions, the Outfront section of Forbes Middle East provides a platform for highlighting the most topical and timely issues of the month. ‘Top 10s,’ ‘most popular’ listings and headline grabbing developments in the realms of business, finance, technology and more, all find their place here.

STRATEGIES Here, Forbes Middle East’s savvy journalists delve behind the scenes at some of the top corporations across a wide range of sectors and the human faces behind their success. Through in-depth interviews with the business leaders of corporate powerhouses, and drawing on the insights of industry experts, our Strategies section shares engaging stories of enterprising success with a human touch.

MEDIA KIT 2016

LISTS Whether it is the Arab world’s billionaires, the most influential women, the top CEOs or the most innovative companies, Forbes Middle East investigates and explores companies, sectors and individuals to give you the who’s who in the region’s business world.

ENTREPRENEURS Often the impetus behind some of the region’s corporate powerhouses, entrepreneurship has long underpinned the economic success of the Middle East. Today, fuelled by technology, from family business to intrepid individuals, MENA’s entrepreneurial edge is stronger than ever. Forbes Middle East takes the opportunity here to highlight some of the greatest self-starter successes and encourage the start-ups of tomorrow.

INVESTING Through the ages, money and investing have served as two key concerns for individuals and businesses of all persuasions, regardless of discipline, nationality or industry. Both, therefore, form a crucial component of Forbes Middle East. In our dedicated Investing section, we provide vital tips, advice, facts and figures to help inform investing decisions, as well as inspirational stories of financial success.

LIFE Culture, arts, travel and food: this section covers everything from regional gallery owners and art dealers to stories on how to unwind and relax. While paying special attention to the vibrancy and potential of the Middle East, our Life section transcends borders to explore and celebrate the world in all its diversity.

HEALTH Aiming to highlight and explore the biggest healthcare challenges and trends in the region today, this section covers the leading healthcare facilities and provides the valuable insight of industry experts from psychologists to surgeons. It also provides tips on staying healthy and raises awareness on some of the biggest health concerns of our time, from lifestyle diseases to cancer, to stress.

MONEY & SPORTS From advice on how to save or invest your hard-earned money to reading about headline-grabbing sportsmen and women and fitness trends around the region, this section spans both the personal finance and sporting worlds

MEDIA KIT 2016 Digital Channels and Sections With its wide editorial lens, soaring digital success and iconic status in the lexicon of American media, Forbes is not just a business magazine and website, but a media brand that documents and promotes innovation, leadership, politics, entertainment, technology, culture, business and style.

BUSINESS

TRAVEL

As the foundation of the Middle East’s economies, business underpins all activity in the region. This section offers trends, analysis and insight into the individuals, corporations and industries making the region’s business world go round.

Our readers work hard for their money, and so, when they’re not working, they want it to be special. We help create memorable moments with a selection of travel features, from luxury to rustic, that will give even the most dedicated workaholic itchy feet.

SPECIAL INTERVIEWS

LIFESTYLE

This section comprises exclusive interviews with some of the most powerful, interesting or inspirational people on the planet. Here, it’s not just business leaders and industry experts that make the grade, but scientists, inventors and philanthropists that add to the rich fabric of Middle Eastern society.

As business deals are made and office hours tick on, life goes on around us. This section concerns all the things that make doing business worthwhile, from family to fashion and everything in between.

TECHNOLOGY Gadgets galore and the brains behind today’s most significant technological breakthroughs: this section is rapidly becoming one of the most important in a world driven by technological advancement. From social media to green energy, the curtains are now open on Forbes Middle East’s window on technology.

ADVICE From managing finances to scaling the career ladder, Forbes Middle East staff, as well as international professionals from a diverse range of sectors, offer their expert advice on how readers can maximize their potential. Whether it’s private investment or showing them who’s boss, our advice section imparts a wealth of knowledge.

FOOD AND HEALTH Your health is your wealth. This section includes everything from articles on the people breaking down medical frontiers, to expert advice on various health conditions. The section also features articles on how readers can enjoy their wealth—with good food from across the globe.

EXPERT OPINION Are we entering another bubble? How can we bridge the gender gap in business? Through interviews and op-eds from company CEOs to thought leaders, we address the most pressing issues in today’s Middle East.

RANKINGS Perhaps what the Forbes brand is best known for, our rankings list the men, women and businesses driving the Middle Eastern economies. Compiled by our team of researchers using a strict set of criteria, these lists determine the most powerful and richest individuals, as well as the most influential companies in the region.

EVENTS Coverage and photographs of Forbes Middle East’s lavish events, which are held to launch each ranking and celebrate the accomplishments of a vibrant region. These stylish events are regularly attended by government officials, celebrities and powerful businesspeople from across the region.

VIDEOS From event coverage to interviews with the region’s movers and shakers, online visitors can get involved in all the action by clicking on video updates from the Forbes Middle East editorial team.

MEDIA KIT 2016 Our circulation in MENA region Distribution is key to our business. Forbes Middle East is being distributed through the best distributors in the Gulf region. The main countries of distribution are United Arab Emirates, Jordan, Kingdom of Saudi Arabia, Egypt, Lebanon, Kuwait, Qatar, Oman and Bahrain. Current distribution is 25,000 copies a month and we will increase the quantity in future with growing demand.

1.8% North Africa - Egypt, Morocco, Tunisia, Jordan and Levant

4,500

18 %

5.4 % 1.8 % 5.6 %

30%

UAE 7,500

ARABIC

Kuwait 1,350 Oman 450

Global 450

25,000 COPIES

Qatar 1,400

3.4%

Bahrain 850

North Africa & Jordan

4,450

Kuwait 2300

Oman 350

34% 2%

18 %

Global 500

9% 39%

ENGLISH

1%

25,000 COPIES

Qatar 3,200

Saudi Arabia 8,500

13 % Bahrain 1,850

8%

10%

Saudi Arabia 2,550

UAE 9,800

MEDIA KIT 2016 Our Readers DESIGNATION Consultants

Engineers

MDS / GMS

10%

5% 2%

Professors &Teachers

2%

Media

26%

11%

CEOS/CFOS (All industries)

12%

Divisional Managers

Government Officials HHs, HEs, Ministers

18%

14%

Presidents/ Owners (All industries)

REMUNERATION PER MONTH AED 15,000 - 30,000

AED 100,000 - 200,000

AED 200,000 & above

34%

AED 50,000 -100,000

28% 22%

29%

Female

50+ Year

20 - 34 Year

Students & Others

9%

19%

AED 30,000 -50,000

18%

6% 4%

Age

53%

35 - 49 Year

Gender

78% Male

MEDIA KIT 2016 Now you can enjoy reading Forbes Middle East at:

Distributors in the MENA Region Kingdom of Bahrain: Al Hilal Corporation 0097317480800 I Qatar: Dar Al Sharq Distribution 009744557809 I Oman: Al-Atta’a Distribution EST. LLC 0096827704293 Lebanon: Lebanese Co. for the Distribution of Newspapers & Publications 00961148799 9 I Egypt: Al Ahram Establishment 0020227704293 I Kuwait: Marketing Group for Advertising Publishing & Distribution Co. WLL 009651838281 I Kingdom Of Saudi Arabia: Al Watania Distribution 0096614871389 I Jordan: 0096265300170 Aramex Media United Arab Emirates and other countries: 0097143916501 Emirates Printing, Publishing & Distribution Co.

MEDIA KIT 2016 Print Production Specifications

IMPORTANT NOTE: For best reproduction, materials should be submitted in a digital file format. Accepted file formats are: PDF, Illustrator and Indesign. All high-res images and fonts must be included when the file is created. Images must be CMYK or grayscale, TIFF or EPS in 300 dpi. For more information regarding digital ads, please contact: Soumer Daas, Art & Design Director at [email protected]

MEDIA KIT 2016 2016 Print Advertising Rates NO. OF INSERTION - 1

SIZE

PRICE

Inside Full Page (FP)

20.5 x 26.5cm

$10,500

Inside Full Page in First 20 Pages

20.5 x 26.5cm

$12,000

Inside Full Page Advertorial & Supplied Content

20.5 x 26.5cm

$13,000

Inside Front Cover (IFC)

20.5 x 26.5cm

$18,000

20.5 x 41cm

$24,000

Inside Back Cover (IBC)

20.5 x 26.5cm

$18,000

Outside Back Cover (OBC)

20.5 x 26.5cm

$20,000

1st Double Page Spread

20.5 x 41cm

$21,000

2nd Double Page Spread

20.5 x 41cm

$20,000

Inside Double Page Spread (DPS)

20.5 x 41cm

$18,000

Inside Front Cover Spread (IFCS)

Bottom Panels (at editorial discretion)

$4,000

Cover Gatefold

26.5 x 41.6cm

$28,000

Forbes’ Style Butterfly Gatefold

26.5 x 83.2cm

$55,000

Banner in Newsletter

$5,000

Special operations such as belly band, loose/bound/stuckinserts i.e. bookmarks, are available upon request. A discount will be applied for a series of bookings and packages will be offered for bookings in both Arabic and English

MEDIA KIT 2016 Digital Media

• Advertise On The Website From large-format banner inventory, to text links, to sitecaptures, we offer advertising opportunities that suit all your needs. We support all formats of new-media innovation and interactive advertisements.

• Email Marketing Services We offer targeted email marketing services to our registered and verified database of users. We limit our email marketing to 1 email contact per user per month to maintain high credibility with our users, resulting in significantly better open rates.

• Targeted Cross Sell Messaging When you have a message that is directly relevant to audiences looking at specific content on our site, we can deliver it in a highly targeted manner with no audience spillover.

• Next Generation Ad Formats Whether it is expanding, floating, wrapping or something entirely new we commit to deliver an attention-grabbing and highly engaging brand experience.

For more information, visit www.forbesmiddleeast.com

MEDIA KIT 2016 2016 Online Advertising Rates / Specs Ads Type Leader Board

Box ad

Dimensions

File Size

Description

CPM

Net cost per day/ round

728 x 90 pixels

40 KB

ROS

$60

NA

ROC

$100

NA

Premium

$135

NA

ROS

$50

NA

ROC

$80

NA

Premium

$125

NA

300 x 250 pixels

40 KB

Half page

300 x 600 pixels

40 KB

Premium

$270

NA

Billboard

970 x 250 pixels

60 KB

Premium

$350

NA

Interstitial

640 x 480 pixels

100 KB

On Welcome page

$220

$8,000(day)

News Letter Banner

728 x 90 pixels

KB

Standard Position

NA

$6,500(round)

Fixed cost for a month

Monthly Sponsorship Box ad

Leader Board

Video

300 x 250 pixels

728 x 90 pixels

Max Video & Animation Frame Rate : 24fps

40 KB

Max. initial file load size is 40 KB; Sub. max user initiated file load size is 2MB; size for EDM is 80-100 KB

ROS

$25,000

ROC

$30,000

ROS

$30,000

ROC

$35,000

Max. animation length is 15 seconds; Max. video length is 30 seconds

$180

Image types supported for all banners: JPEG – for Static Ad; GIF – for Animated Ad; Code for both Banners and Videos : Script tags

For more information, visit www.forbesmiddleeast.com

MEDIA KIT 2016 Roundtable Discussion In response to the growing need for easily accessible and digestible information by senior decision makers in the global community and the fact that commercial sponsors are increasingly looking towards a multimedia approach to their communications strategy, Forbes Middle East has launched a unique and innovative media platform to meet this requirements and combine the best elements of a physical event, print and on-line channels.

• The Product and Application This will take the form of a roundtable discussion. Approximately six speakers made up of sponsors and invited guests will have the opportunity to engage for up to one hour and thirty minutes on the subject in hand. The discussion will be hosted by a moderator who will be an editor from Forbes Middle East, who will then write up an edited version of the discussion as a four page independent article which will feature in the following month’s edition of the magazine, together with photographed images from the debate.

• Editorial Write Up in Forbes Middle East Note: Reprints of the 2 or 4 page write up can be given to you to use in Press Packs to send to the media

• Video Coverage Forbes roundtables will be available with a video option. In short, this means that Forbes ME own production team will video the roundtable and edit it down to a 40-50 minute version which is then played on www.forbesmiddleeast.com This will be both instantly playable from the website and also available to download onto desktops or portable players. Our media player also enables you to host the footage on your own website. We can also supply clients with a hard copy CD to send to the media as a press pack. The 50 minute edited version will be easy to view and can be broken down into separate chapters focusing on specific content. These chapters can be used by you to communicate with investors on a particular subject. These new Leadership series roundtable format allows sponsors to justify their participation as it meets their thought leadership and brand perception requirements perfectly. • Each roundtable will be available to our online users through Forbes Middle East website. This will have the full 40-50 minutes video session and also the 5 individual topic chapters of 10 minutes as outlined above • A 4 page independent article will also appear in the subsequent issue of Forbes Middle East (print) • A reprint will also be available (quantity to be decided upon request) • A DVD of the footage can also be produced • For a nominal fee we can deliver to a named list of existing and potential clients across Forbes Middle East database using online geo-targeting o Copy of the Forbes Middle East edition o Reprints of the roundtable write up article o Forbes branded DVD’s of the roundtable

Price on request

MEDIA KIT 2016

Sales Contacts UNITED ARAB EMIRATES 14th Floor, Dubai Studio City, Discovery Tower, Dubai, UAE P.O.Box 502105 Telephone: +971 44408975 Fax : +971 44408976 Email : [email protected]

SAUDI ARABIA Office Number 3285, The Northern Ring Road, Exit-7, Riyadh, KSA For Riyadh Tel: +966 55 1852942 - +966 55 1857179 For Jeddah Tel: +966 50 0066901 Email : [email protected]