The business of life & living

Exclusive to Emirates First Class and Business Class

MEDIA KIT INFORMATION 2017

The business of life & living

65% Incredible growth of passengers in numbers from 2009 to 2014

Exclusive to Emirates First Class and Business Class

79.6% seat occupancy across Emirates flights in 2015

EMIRATES IS CURRENTLY THE FASTEST GROWING AND LARGEST AIRLINE IN THE WORLD IN TERMS OF SCHEDULED INTERNATIONAL PASSENGER KILOMETRES FLOWN

14,000+ flights on average each month

Emirates is a Global brand name associated with sporting celebrities, teams and one of the leading sponsors for major global events

Over 250+ Passenger Aircrafts

51.9 MILLION Passengers Emirates carried in 2015-2016, that’s 4.325 million a month (up from 4.1 million)

The largest A380 and B777 operator in the world, Emirates services over 150 destinations, flying to more than 80 countries across six continents

PORTFOLIO. The exclusive inflight magazine for First and Business Class passengers

The business of life & living

Exclusive to Emirates First Class and Business Class

UPFRONT

FEATURES

LIVING

PORTFOLIO. covers all aspects of contemporary business and commerce and features influential leaders such as Tesla CEO Elon Musk, Tech innovator Jason Kilar and SAP CEO Bill McDermott.

In a fast-moving world, information and knowledge are essential commodities. Articles in PORTFOLIO. keep on top of international affairs – and cover a wide range of topics, from property and investment opportunities through to politics and growth markets.

The Essentials section is a round-up of everything a highend lifestyle entails. Readers enjoy the very latest on exclusive accommodation, luxury vehicles, beautiful jewellery, artistic trends and stylish fashion.

PORTFOLIO. is the official monthly inflight magazine for Emirates Airlines First & Business Class passengers

PORTFOLIO. has a monthly print run of 34,932 copies * (BPA Audited 2016)

PORTFOLIO. is available on board 250 + passenger aircraft each month

Of the 80% of Emirates Frequent Flyers 40-70% of them are considered Middle/ Senior Decision Makers

The business of life & living

Exclusive to Emirates First Class and Business Class

Reaches a potential readership of 1,000,000+ First & Business Class Passengers a month

Advertising costs of just US $0.01 per passenger In-flight offers advertisers a distraction free environment

Emirates Airlines Skywards is one of the words fastest growing and most successful frequent flyer programmes with over 10 million members worldwide

*Circulation statistics provided by the 2016 BPA Audit

The business of life & living

Exclusive to Emirates First Class and Business Class

Captive Audience Engaged Audience

With average flight duration of 6.5 hours, you have access to a unique and captive audience away from distraction and work.

Passengers consider flight time their own leisure time. An opportunity to switch off and relax.

Decision Makers

Affluent

Early Adopters

Passengers flying in the premium cabins are more likely be CEO’s, Presidents, Directors, MD’s, and board members, allowing you to target and influence key decision makers.

Just 2.2 per cent of the population has an income greater than Euro 150,000. Passengers who fly 6 or more times a year are 340% more likely to earn EUR 150,000 or more a year.

Premium passengers embrace new technology and hardware sooner than their peers to help simplify and make their lives more productive.

EUROPE Amsterdam Athens Barcelona Birmingham Bologna Brussels Budapest Copenhagen Dublin Dusseldorf

NORTH AMERICA Boston Chicago Dallas Fort Lauderdale Houston Los Angeles

New York Orlando San Francisco Seattle Toronto Washington DC

Frankfurt Geneva Glasgow Hamburg Larnica Lisbon London Gatwick London Heathrow Lyon Manchester

Madrid Malta Milan Moscow Munich Newcastle Nice Oslo Paris Prague

Rome St Petersberg Stockholm Venice Vienna Warsaw Zurich

MIDDLE EAST Amman Baghdad Basra Beirut Damman

Jeddah Kabul Kuwait Manama Mashhad

Medina Muscat Riyadh Tehran

Bali Bangkok Beijing Cebu Clark Guangzhou Hanoi Ho Chi Minh City Hong Kong Jakarta Kuala Lumpur Manila

Nagoya Osaka Phuket Seoul Shanghai Singapore Taipei Tokyo Yinchuan Yangon Zhengzhou

ASIA

CENTRAL AMERICA Panama City

SOUTH AMERICA

SOUTH ASIA

Buenos Aires Rio de Janeiro Sao Paulo

AFRICA Abidjan Abuja Accra Addis Ababa Algiers Cairo Cape Town Casablanca Correct as of August 2015

Conakry Dakar Dar Es Salaam Durban Entebbe Harare Johannesburg Khartoum

Lagos Luanda Lusaka Mauritius Nairobi Seychelles Tunis

Ahmedabad Bengaluru Chennai Colombo Delhi Dhaka Hyderbad (India) Islamabad Karachi Kochi

Kolkata Kozhikode Lahore Maldives Multan Mumbai Peshawar Sialkot Thiruvananthapuram

OCEANIA Adelaide Auckland Brisbane Christchurch

Melbounre Perth Sydney

The business of life & living

Exclusive to Emirates First Class and Business Class

PASSENGER DEMOGRAPHICS DESTINATION

PASSENGER SPLIT

Europe 27% Indian Subcontinent 19% Gulf & Middle East 18% Far East 14% Africa 11% Oceania 6% Americas 5%

First Class Business Class Economy Class

OUR AUDIENCE IS: HIGHLY EDUCATED WELL-TRAVELLED AFFLUENT MULTI-NATIONAL WITH A PERSPECTIVE ASPIRATIONAL DISCERNING

7% 25% 68%

AGE

GENDER

< 24 8% 25 - 34 22% 35 - 44 30% 45 - 54 26% 55 - 64 10% 65+ 4%

Female 34% Europe 31% Male 66% Indian Subcontinent 23% Middle East 14% Australia & New Zealand 10% Africa 7% Far East 8% Other 7%

Buying a new car

NATIONALITY/REGION

Planning a Holiday

Moving house Looking for an investment opportunity Buying a new watch Purchasing an engagement ring

The business of life & living

Exclusive to Emirates First Class and Business Class

RATES AND SPECIFICATIONS TECHNICAL SPECIFICATIONS

(mm)

DIGITAL MEDIA FORMAT H

x W

PDF (PORTABLE DOCUMENT FORMAT)

• The artwork should be a press ready PDF file (version 1.3) generated through Illustrator/Quark Xpress or In DPS Design, saved on maximum resolution (300dpi) in actual Trim: 265 x 410 size with bleed and crop marks. Bleed: 271 x 416

FULL PAGE 11,000 USD 546446-04 | AD | Helicopter | AE | Heritage Chronométrie Vasco da Gama | Portfolio | 206 x 270 mm | en | t 3, b 3, r 3, l 3 mm

ROP DPS 20,500 Half Page Horizonal 7,500

US$

Outside Back Cover 24,200 Inside Front Cover Spread (2pages) 39,600

• A colour printout of the saved artwork should be sent

Inside Front Cover 19,800

for reference along with the CD. However, please note

Inside Back Cover 18,500

that colour prints/digital proofs supplied will be used

Flannel Panel 13,000

only as a guideline and the advertisements will be repro-

duced as per the data/specifics supplied on the CD. Full Page • For bleed size add 3mm extra on all four sides after the Trim: 265 x 205

Full Page (Opp. Contents) 12,500 Full Page 1st Right Hand Page After Contents 12,250 Full Page 2nd Right Hand Page After Contents 12,000 Montblanc Heritage Chronométrie and Hugh Jackman

trim marks. Bleed: 271 x 211 • Please ensure that all text or logos are at least 10mm

US$

Full Page (ROP) 11,000

PREMIUM POSITIONS

over print.



REGULAR POSITIONS

Half Page Solus 8,500

• All files must be CMYK format and all black text as

DPS ads need to be given as 2 single pages after 7mm tiling is done on both sides of the spine

ADVERTISING RATES

away from the trim on all sides • Please ensure that all text or logos are at least 10mm

away from the trim on all sides Half Page Horizontal Trim: 115 x 178

Crafted for New Heights In homage to the European explorer and his need for utmost precision, Montblanc pays special tribute with the Montblanc Heritage Chronométrie Quantième Complet Vasco da Gama Special Edition featuring a full calendar and a blue lacquered constellation around the moon phase, which shows the exact same night sky above the Cape of Good Hope as Vasco da Gama observed it in 1497 on his first journey to India. Visit Montblanc.com

• If text runs across a DPS please ensure that the text is Type: 105 x 168 10mm away from the gutter on either side

Full Page 3rd Right Hand Page After Contents 11,750 Full Page 4th Right Hand Page After Contents 11,500 Full Page 5th Right Hand Page After Contents 11,250 DOUBLE PAGE SPREAD POSITIONS

US$

1st Double Page Spread 30,300 2nd Double Page Spread 29,400 3rd Doube Page Spread 27,300 4th Doube Page Spread 26,400 5th Double Page Spread 25,300 6th Double Page Spread 23,250 7th Double Page Spread 22,300

DEADLINES

CANCELLATION

SERIES DISCOUNT

GENERAL INFORMATION

• Booking 10th of month prior to publication

• Prime Position minimum 3 months prior to publication (90 days)

• 3-5 insertions 5%

• 12 issues per year

• 6-9 insertions 10%

• Standard Advertising minimum 1 month prior to publication (30 days)

• 10-12 insertions 15%

• Standard agency commission rates apply on standard advertising

• Material 12th of month prior to publication

INTERNATIONAL MEDIA REPRESENTATIVES AUSTRALIA/NEW ZEALAND Okeeffe Media; Tel + 61 894 472 734, [email protected], +61 412 080 600, [email protected] BELGIUM AND LUXEMBOURG M.P.S. Benelux; Tel +322 720 9799, [email protected] CHINA Publicitas Advertising; Tel +86 10 5879 5885 GERMANY IMV Internationale Medien Vermarktung GmbH; Tel +49 8151 550 8959, [email protected] HONG KONG/THAILAND Sonney Media Networks; Tel +852 2151 2351, hemant@ sonneymedia.com INDIA Media Star; Tel +91 22 4220 2103, [email protected] SWITZERLAND, FRANCE/ITALY & SPAIN IMM International; Tel +331 40 1300 30, [email protected] JAPAN Tandem Inc.; Tel + 81 3 3541 4166, all@ tandem-inc.com NETHERLANDS giO media; Tel +31 (0)6 22238420, [email protected] TURKEY Media Ltd.; Tel +90 212 275 51 52, [email protected] UK Spafax Inflight Media; Tel +44 207 906 2001, [email protected] USA WorldMedia; Tel +001 212 244 5610, [email protected]

8th Double Page Spread 21,200 9th Double Page Spread 20,300 SPECIAL REQUEST Bound Insert

US$ 33,000

ALL INVOICE AMOUNTS ARE EXCLUSIVE OF VAT AND SHALL BE PAID IN FULL, FREE OF ANY DEDUCTIONS, WITHHOLDING TAXES, AND ANY OTHER CHARGES INCLUDING BUT NOT LIMITED TO BANK CHARGES.

The business of life & living

MPMK_PORT:16NOV2016

Exclusive to Emirates First Class and Business Class