Air Canada MEDIA KIT 2017

AIRPLANE MODE: MEDIA CHANNELS THAT ELEVATE YOUR BRAND.

DIGITAL

SPONSORSHIP

AMBIENT

BROADCAST

PRINT

EXPERIENTIAL

FIND MANY MORE INSIDE.

YOUR TARGET AUDIENCE Air Canada Media is the best way to reach influential decision makers and affluent consumers. With a fleet of 365 aircraft, Air Canada carries more than 41 million travellers annually to more than 200 destinations on 6 continents. We are Canada’s number one airline, with a 55 percent share of domestic travel and a 35 percent share of international and transborder travel. 1 out of 4 Canadians travel with Air Canada at least once per year. Air Canada’s business travellers are key decision-makers, managers, owners, professionals and executives. This upscale group of frequent flyers have disposable incomes far above the national average. Upon booking their trip, at the airport, on board and when planning future trips – you can influence this exclusive demographic through a variety of media options, including digital, broadcast, print, product sampling, events and sponsorship opportunities.

Air Canada: Media kit 2017

PASSENGER NUMBERS ARE UP!

Air Canada’s extensive global network provides scheduled passenger service directly to

64

90

Canadian destinations

Destinations in the United States

54

destinations in Europe, Africa, the Middle East, Asia, Australia, the Caribbean, Mexico, Central America and South America.

MONTREAL TORONTO

Between Toronto and Montreal alone, there are approximately 44 flights a day.

Air Canada, Air Canada Rouge and its Air Canada Express regional partners operate on average 1,580 flights per day. Air Canada operates 600 flights a day and up to 700 during summer months. This translates to a flight every minute around the clock!

BASED ON A 30 DAY MONTH: PASSENGERS GLOBALLY CANADA

FLIGHTS 2,961,000 2,368,800

GLOBALLY CANADA

18,000 14,400

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Air Canada: Media kit 2017

MEET OUR PASSENGER

TRAVEL:

GENDER:

52%

LANGUAGE:

55%

have taken a vacation outside Canada in the past 12 months

48%

BUSINESS TRAVEL:

88%

12%

ENGLISH

FRENCH

17%

have taken at least three business trips in the past 12 months

40%

have taken at least three vacation trips in Canada in the past 12 months

24%

of passengers intend to buy a car in the next 12 months

Source: Vividata Q2 2016, Adults 18+

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Air Canada: Media kit 2017

AIRCANADA.COM

TOTAL UNIQUE VISITORS

5,900,000 (monthly)

Among the leading Canadian travel sites online, aircanada.com provides news, information and specials to Canadians. This is the place for everything Air Canada. Campaigns can rotate on select high-volume pages. Aircanada.com delivers over 62 million page views per month across the entire site.

Ad Units

(1) Leaderboard, Big Box (mobile view)

CLOSING DATES Ad Closing Material Due

Two weeks prior to start of campaign Seven business days prior to start of campaign

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Air Canada: Media kit 2017

AIRCANADA.COM WEB CHECK IN

AIRCANADA.COM DIGITAL BOARDING PASS

AIR CANADA AIRPLANE WI-FI

Once an Air Canada passenger has completed the Air Canada Web Check-In, they can print directly from their desk top or choose either an emailed boarding pass or a mobile boarding pass. Ads appear on the printer-friendly boarding pass only. AD Units Impressions CLOSING DATES Ad Closing Material Due

24 hours prior to a flight, Air Canada passengers are prompted to use Web Check-in via a personalized e-mail. With Web Check-in, marketers have the exclusive opportunity to connect with each and every passenger checking in for flights online. This continues to be one of the fastest growing consumer touchpoints in the world of air travel with user numbers increasing every month. AD Units

Cycle

Welcome Page: Custom Leaderboard: 728 x 60 (Include logo and tagline only) Thank you Page: Leaderboard Weekly

AVG Weekly Impressions

354,315

CLOSING DATES Ad Closing Material Due

Three weeks prior to start of campaign Fourteen business days prior to start of campaign

Custom size: 650 x 90 1,055,000 (monthly) Two weeks prior to start of campaign Seven business days prior to start of campaign

In Air Canada’s continued effort to provide the best travel experience around, we have taken a major step forward, becoming the first Canadian airline to offer customers a paid service that provides inflight internet access on select aircraft. Now passengers can chat, surf, email, tweet and more on board. Monthly Impressions

40,000

Rate (NET)

$4,690/Month

AD Units

Big Box (3)*

CLOSING DATES Ad Closing Material Due

Three weeks prior to start of campaign White list required one month prior to start of campaign. Ad material required three weeks prior to start of campaign.

*Advertiser must also provide mobile creative and whitelist. Please see your rep for rates, customized packages and options.

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Air Canada: Media kit 2017

ENROUTE.AIRCANADA.COM With exclusive web content, a searchable database of award-winning stories from Air Canada enRoute magazine, and frequently updated city guides, enroute.aircanada.com is a one-stop shop for travellers in the know. The site can be accessed directly from aircanada.com, one of Canada’s biggest travel sites. Total Unique Visitors AD Units CLOSING DATES Ad Closing Material Due

62,000 (monthly) Leaderboard (1), Big Box (3 per page) Two weeks prior to start of campaign Seven business days prior to start of campaign

LEADERBOARD

168 193

BIG BOX

179 154 166 116 8

Air Canada: Media kit 2017

AIR CANADA PURL (PERSONALIZED URL) As part of the travel journey, Air Canada passengers receive a personalized URL sent to them within their Itinerary receipt. The passenger can click on the link and be served with a wealth of destination specific travel information and offers. This targeted platform allows you to tailor your brand’s message specific to a destination.

Cycle

Monthly

Rate (NET)

$2,575 - $5,150 (Leaderboard) $3,605-$10,300 (Big Box) - rates vary based on destination Big Box + Leaderboard

Ad Units Geotargeting

Ad Closing Material closing

Toronto, Vancouver, Montreal, Calgary, Ottawa, Edmonton, Halifax, Winnipeg, St.John’s, Quebec City, Fort McMurrary, Victoria, Saskatoon, London, New York, Chicago, Los Angeles, San Francisco, Paris, Fort Lauderdale, Orlando One month prior to campaign Ten business days prior to start of campaign

Please see your rep for rates, customized packages and options.

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Air Canada: Media kit 2017

RETARGETING

Follow the exclusive Air Canada audience with Target Marketing. Retargeting provides the opportunity to extend the reach of Air Canada customers on millions of websites. Visitors to aircanada.com and enroute.aircanada.com are tagged. A piece of code (aka cookie) is dropped and cached to their browser. The web user leaves the Air Canada Domain and visits other websites. The cookie will follow the Web user as they go from site to site (into the Air Canada cookie jar). The cookie logs where the Web user is now and provides the opportunity to target ads to all the web users in the Air Canada cookie jar as they travel to other sites. Speak to your rep to customize your campaign.

Create multiple touch-points with the Air Canada audience on a larger scale

Tap into our First Party Data to reach your target audience using the whole or segmented Air Canada audience.

Lower your cost per acquisition by targeting your advertising message to the highest converting audience

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Air Canada: Media kit 2017

NETWORK OPPORTUNITIES INCLUDE AIR CANADA: AUDIENCES

FREQUENT FLYER

BUSINESS FLYER LEISURE FLYER

ENROUTE: AUDIENCES

FLYER TYPE: BASED ON...

FOOD & DRINK

CITY GUIDES ARTS & CULTURE

GENERAL SEARCH

DESTINATION SEARCH ORIGIN SEARCH

DISPLAY/ RICH MEDIA

MOBILE ADVERTISING

VIDEO ADVERTISING (PRE-ROLL)

NATIVE AND AUDIO (SPOTIFY)

SPORTS & WELLNESS

ALTITUDE MEMBER: AUDIENCES

ALTITUDE COMMUNITY

ALTITUDE PORTAL

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Air Canada: Media kit 2017 | DIGITAL MEDIA

AIR CANADA POST-BOOKING HOTEL EMAIL

AIR CANADA 7-DAY PRE-DEPARTURE EMAIL Take this opportunity to target Air Canada passengers with our 7-Day Pre-Departure email. The email is sent seven days prior to departure to advise Air Canada passengers about seat upgrades, hotel or car rental options and travel insurance (provided they have opted in to receive Air Canada marketing offers).

Take this opportunity to target our audience right after they book their flights. This email is distributed to Air Canada passengers 24­ to 48 hours after booking (provided they have opted in to receive Air Canada marketing offers).

Weekly Audience

33,500

AD Units

Big Box (2)

Open Rate

35% – 50%

Rate (NET)*

$3,090/week

Geotargeting

English Canada and French Canada

CLOSING DATES

Rates subject to change. Hotel and car rental companies are precluded from advertising.

Ad Closing

Two weeks prior to start of campaign

Material Due

Seven business days prior to start of campaign

Weekly Audience AD Units Open Rate Rate (NET)* Geotargeting CLOSING DATES Ad Closing Material Due

40,300 Skyscraper 55% – 67% $3,750/week English Canada/U.S. and French Canada Two weeks prior to start of campaign Seven business days prior to start of campaign

*Rates subject to change.

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Air Canada: Media kit 2017 | DIGITAL MEDIA

AIR CANADA DEALS OF THE WEEK E-NEWSLETTER Air Canada's weekly e-newsletter puts the latest hot offers on flights and hotels—not to mention your message­­— on the screens of 3,232,708 subscribers. In addition to a tremendous click-through rate, Air Canada Deals of the Week creates a direct and instant call to action delivered every week to affluent Air Canada customers.

Cycle Subscribers Ad units Geotargeting

Open rate Rate (NET)

Weekly 3,232,708 Big Box (2), Mobile Leaderboard (1) Toronto 713,000 Vancouver 301,000 Montreal 146,000 National (English) 2,680,000 National (French) 234,000 U.S. 335,000 20% – 30% $8,742 (Mobile Leaderboard / All Canada List) $17,484 (Big Box / All Canada List)

CLOSING DATES Ad Closing Two weeks prior to start of campaign Material Due Five business days prior to start of campaign Note: Rates subject to change.

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Air Canada: Media kit 2017 | DIGITAL MEDIA

ALTITUDE.AIRCANADA.COM

AIR CANADA ALTITUDE REPORT E-NEWSLETTER Air Canada brings its audience of frequent flyers to you on a monthly basis through its e-newsletters, which are segmented by tier and incorporate two custom ad positions. Delivered to 188,521 top-tier Altitude members, the report achieves an outstanding open rate of 53%.

Cycle Subscribers Ad units Open rate Rates (NET)

Monthly 188,521 Big Box (2) 53% $25,375/Month – English Canada $2,450/Month – French Canada

Note: Rates subject to change.

CLOSING DATES Ad closing Material Due

Air Canada Altitude members include the world’s most frequent flyers. They are key decision-makers, C-suite, owners, professionals and executives. They primarily represent an upscale group with disposable incomes far above the national average.

Cycle

Monthly

Ad units

Leaderboard

Rate (NET)

$25,750

CLOSING DATES Ad Closing

One month prior to start of campaign

One month prior to start of campaign Ten business days prior to start of campaign

The Altitude portal allows members to access Material Due Ten business days prior to start their flight status updates, travel perks and of campaign special offers online. Note: Rates subject to change. o

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Air Canada: Media kit 2017

ALTITUDE-COMMUNITY.AIRCANADA.COM The Altitude Community is a new social network exclusively for Air Canada Altitude members. Air Canada’s frequent flyers can share peer-reviewed lists of their favourite spots around the world, making it an interactive travel guide curated by Altitude members for Altitude members. Traditional ad space and native advertising are available on this new social platform. Native advertising and sponsored lists written with advertisers can be integrated.

Cycle Ad Units

Monthly Big Box, Mobile Banner, Native Advertising

CLOSING DATES Ad Closing Material due

One month prior to start of campaign Ten business days prior to start of campaign

*Rates subject to change.

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AIR CANADA ENROUTE INFLIGHT ENTERTAINMENT SYSTEM

Engage with Air Canada passengers through the On Demand Inflight Entertainment System. Access both television and movie channel content through commercial advertising, via specific channel sponsorship or the Moving Maps sponsorship. Connect with all passengers through sponsorship of the IFE System or Safety Video.

3.5 Million MONTHLY IN-FLIGHT BROADCAST AUDIENCE

90 %

OF PASSENGERS WATCH THE INFLIGHT ENTERTAINMENT SYSTEM ON FLIGHTS OF 3 HOURS OR MORE

SOURCE 1. IPSOS REID AIR CANADA LISTENS PANEL, DECEMBER 2015 2. SPAFAX GLOBAL INFLIGHT ADVERTISING SURVEY, 2015 16

Air Canada: Media kit 2017 | INFLIGHT BROADCAST

AIR CANADA ENROUTE INFLIGHT ENTERTAINMENT SYSTEM

CLOSING DATES

Air Canada’s seatback IFE system offers a wide variety of television and movie programming: 110 hours of television content and up to 150 movies every month. TELEVISION CHANNELS INCLUDE: Sports, Business, Music, Drama, Documentary, Comedy, NFB, YTV/ Treehouse*, Food, Current Affairs, Travel, Style, HBO, Viceland and ACTV. MOVIE CHANNELS INCLUDE: New Releases, Family*, Contemporary, Classics, Independent, World, Franco, and Canadian Cinema.

Advertising is sold in three-minute commercial bundles, which are scheduled in front of the programming on the television and movie channels. Each bundle represents approximately 5% of the broadcast inventory (22 bundles in total – 20 English/2 French).

Month January February March April May June July August September October November December

Ad Closing October 21, 2016 November 25, 2016 December 16, 2016 January 20, 2017 February 24, 2017 March 24, 2017 April 21, 2017 May 29, 2017 June 23, 2017 July 28, 2017 August 25, 2017 September 22, 2017

Commercial Length Monthly :05 Seconds :15 Seconds :30 Seconds :60 Seconds

Material deadline November 7, 2016 December 05, 2016 January 06, 2017 February 06, 2017 March 6, 2017 April 6, 2017 May 6, 2017 June 6, 2017 July 6, 2017 August 3, 2017 September 6, 2017 October 5, 2017

Rates (NET)/Month Cost $5,500/Bundle $6,760/Bundle $9,200/Bundle $17,410/Bundle

* No advertising on Family programming.

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AIR CANADA SAFETY VIDEO The safety video is broadcast prior to takeoff on all video-equipped planes, and is the first advertising message broadcast on all video-enabled flights. Sponsors receive a 30-second commercial spot immediately following the program. Audio playback of the safety video is broadcast throughout the cabin via the personal address system, so passengers do not require the use of headphones in order to hear the program.

AIR CANADA SYSTEM SPONSORSHIP In addition to advertising opportunities with television and movie programming, reach this audience of influential decision-makers and affluent consumers prior to each flight as presenting sponsor of the enRoute On Demand network. A 30-second commercial spot plus 10-second slate will be forced through the inflight video system to all passengers at the beginning of each Air Canada flight. No headphones are required to hear the spot—connect with every passenger! AIR CANADA SAFETY VIDEO AND SYSTEM SPONSORSHIP CLOSING DATES

Bimonthly

Passengers

5,000,000 (bi-monthly)

Impressions

6,407,200 (bi-monthly)

Length

:30

Rate (NET)

$225,440 /Two Months

Note: Rates subject to change.

Period (Start)

Ad Closing

Material Due

January–February

September 16, 2016

October 21, 2016

March–April

November 18, 2016

December 14, 2016

May–June

February 10, 2017

February 17, 2017

Cycle

Bimonthly

Passengers

5,000,000 (bi-monthly)

Impressions

6,407,200 (bi-monthly)

July–August

April 11, 2017

April 21, 2017

Length

:30+ :10

September–October

June 9, 2017

June 23, 2017

Rate (NET)

$230,000/ Two Months

November–December

August 11, 2017

August 24, 2017

(Ad creative runs for two month period)

Cycle

Note: Under rare operational circumstances, it is possible that the advertising segment following the safety video demonstration is aborted for safety reasons due to the imminent departure of the aircraft.

Note: Rates subject to change.

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Air Canada: Media kit 2017 | INFLIGHT BROADCAST

AIR CANADA CHANNEL SPONSORSHIPS The majority of Television and Movie channels are available for sponsorship. The three sponsorship options include: Channel Sponsorship “A” - Air Canada supplies 100% of the content. The package includes a logo on the channel button and a :10 second tag prior to each program on the channel. Channel Sponsorship “B” - Content is supplied by both Air Canada and an advertiser (70%/30%). The ad package includes a logo on the channel button and a :10 second tag prior to each program on the channel. Channel Ownership - 100% of the content is provided by an advertiser. The ad package includes a logo on the channel button and a :10 second tag prior to each program on the channel.

Cycle

Monthly

Rate (NET)

Please contact your rep for rates.

Note: Subject to Air Canada approval; sponsor logo must be relevant to channel content.

CLOSING DATES Month January February March April May June July August September October November December

Ad Closing September 30, 2016 November 1, 2016 December 1, 2016 January 3, 2017 February 1, 2017 March 1, 2017 March 31, 2017 May 1, 2017 June 1, 2017 June 30, 2017 August 1, 2017 September 1, 2017

Logo Due September 30, 2016 November 1, 2016 December 1, 2016 January 3, 2017 February 1, 2017 March 1, 2017 March 31, 2017 May 1, 2017 June 1, 2017 June 30, 2017 August 1, 2017 September 1, 2017

Material Due November 7, 2016 December 5, 2016 January 6, 2017 February 6, 2017 March 6, 2017 April 6, 2017 May 6, 2017 June 6, 2017 July 6, 2017 August 3, 2017 September 6, 2017 October 5, 2017 19

Air Canada: Media kit 2017 | INFLIGHT BROADCAST

THE AIR CANADA PANASONIC INFLIGHT ENTERTAINMENT SYSTEM Air Canada’s new 787 Dreamliner and B777 aircraft have a fully redesigned and modern cabin interior that represents an exciting new standard of product for International air travel. It boasts a state-of-the-art entertainment system, packed with over 600 hours of entertaining content for all ages. At a tap of its enhanced-definition, intuitive touch screens, watch the most popular movies and television shows on demand; listen to music, playlists, podcasts and audio books; or play games and puzzles, from mah-jong to robot-building. Specific targeting options are available by route and by class/cabin.

CLOSING DATES

OPPORTUNITIES Media Option

Ad Size

Location

Route/ Class

Language

Monthly Net Cost

Banner Ad

Banner/with Video or Custom Developed Microsite

Main/ Sub Level

All

Eng / Fre

$12,500

Banner Ad

Banner

Main/ Sub Level

All

Eng / Fre

$9,500

Month January February March April May June July August September October November December

Ad Closing October 21, 2016 November 25, 2016 December 16, 2016 January 20, 2017 February 24, 2017 March 24, 2017 April 21, 2017 May 29, 2017 June 23, 2017 July 28, 2017 August 25, 2017 September 22, 2017

Material deadline November 7, 2016 December 05, 2016 January 06, 2017 February 06, 2017 March 6, 2017 April 6, 2017 May 6, 2017 June 6, 2017 July 6, 2017 August 3, 2017 September 6, 2017 October 5, 2017

PLEASE NOTE: 3 banner placements availlable per month.

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Air Canada: Media kit 2017 | INFLIGHT BROADCAST

NEW! INFLIGHT TV SPONSORSHIP - MOVING MAPS

The Moving Map is the inflight channel that outlines your journey and the progress you’ve made. It is the one thing that is relevant to 100% of the people on the plane. And it’s constantly changing, which encourages repeat visits. According to Air Canada’s research, the vast majority of respondents (68%) enjoy watching the moving map onboard. Cycle

Monthly

CLOSING DATES

Passengers

1.5 Million/Month

Rate (NET)

$10,000/month

Media

- :05 slate + :05 sponsor message

Month January February March April May June July August September October November December

SOURCE: AIR CANADA LISTENING PANEL - IPSOS - DECEMBER 2015

Ad Closing October 21, 2016 November 25, 2016 December 16, 2016 January 20, 2017 February 24, 2017 March 24, 2017 April 21, 2017 May 29, 2017 June 23, 2017 July 28, 2017 August 25, 2017 September 22, 2017

Material deadline November 7, 2016 December 05, 2016 January 06, 2017 February 06, 2017 March 6, 2017 April 6, 2017 May 6, 2017 June 6, 2017 July 6, 2017 August 3, 2017 September 6, 2017 October 5, 2017

NOTE: Advertising plays only the first time a passenger interacts with the Moving Map page each flight and is Non-FFWD. Sponsorship of Moving Maps is not available on 787 or 777 aircraft

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Air Canada: Media kit 2017 | AMBIENT MEDIA

AIR CANADA NEWSPAPER TIP-ONS & INSERTS Passengers in Air Canada Business Class, North America and International, receive a choice of daily newspapers: The Globe and Mail or National Post. French-language daily Le Devoir and the Saturday edition of La Presse, are also available on flights departing from the Montreal airport. Tip-ons and inserts put you directly in the hands of these travellers. Distribution is weekly by newspaper title and outbound city, affording you creative latitude and timing flexibility. 100% of all newspapers are taken by passengers on every flight! Cycle

Weekly

Circulation

65,250 (all papers, all markets)

Rate (NET)

$438 CPM (Net) + $0.23 (Net) PER UNIT PRODUCTION

Newspapers

The Globe and Mail, National Post, Le Devoir, La Presse

*Rates subject to change. Note: Final printed inserts need to be delivered to departure airports the Wednesday prior to the campaign start date.

English Vancouver Calgary Edmonton Halifax Montreal Ottawa Toronto Winnipeg Total/Paper

French THE GLOBE AND MAIL 5,620 1,230 690 1,050 6,300 700 14,000 280 29,870

THE NATIONAL POST 5,620 1,230 690 – 6,300 700 14,000 – 28,540

Vancouver Calgary Edmonton Halifax Montreal Ottawa Toronto Winnipeg Total/Paper

LE DEVOIR – – – – 5,320 – – – 5,320

LA PRESSE

1,520

1,520

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Air Canada: Media kit 2017 | INTEGRATED SPONSORSHIP & EVENT OPPORTUNITIES

INTEGRATED SPONSORSHIP & EVENT OPPORTUNITIES Air Canada Media creates unforgettable experiences for our passengers and readers. Through a selection of opportunities, some listed below, we amplify unique and share-worthy content. From sponsorships and press events to retail events and creative solutions, we look forward to creating a partnership with your brands.

AIR CANADA ENROUTE FILM FESTIVAL This fall marks our eleventh year in broadcasting short films from Canada’s emerging film talent on the Air Canada enRoute Inflight Entertainment System. The exposure is unprecedented— a potential monthly audience of two million Canadian and international passengers. The Air Canada enRoute Film Festival wraps up with a free public screening and VIP awards ceremony in Toronto. Judged by an A-list jury panel, the short films compete in categories that include Best Short Film, Achievement in Direction, Achievement in Cinematography and Achievement in Animation.

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Air Canada: Media kit 2017

AIR CANADA ENROUTE–CANADA’S BEST NEW RESTAURANTS For more than a decade, Air Canada enRoute has set out across the country in search of Canada’s Best New Restaurants— a hotly anticipated annual Top 10 list that honours places that stand out on the national food scene for delivering memorable dining experiences. This respected program plays a strong role in promoting the Canadian culinary identity, spotlighting chefs with vision, stunning locations, quality ingredients and smart service. The year’s latest and greatest places to eat—compiled using intel from insiders across the country and extensive research by the editorial team—is made public in our annual Eat & Vote campaign, where Canadians from coast to coast can choose their favourite spot among our nominees in a comprehensive marketing campaign created in conjunction with our advertising partners. The integrated media includes a contest site, social media program, print ads, digital display ads and inflight ads, as well as public relations and experiential executions.

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Air Canada: Media kit 2017

AIR CANADA MAPLE LEAF LOUNGE CHARGING STATIONS

AIR CANADA MAPLE LEAF LOUNGES

Visitors of the Maple Leaf Lounges now have access to a devicecharging station while enjoying the lounge. Reach the exclusive affluent audience in Air Canada Maple Leaf Lounges. An advertiser has the option to run their content on the video screen and/or wrap the unit with their logo and messaging

Time is a rare luxury, especially for the busy and sophisticated traveller. Air Canada Maple Leaf Lounges are a premium environment where Air Canada’s most valued customers go to escape the bustling airport activity. This exclusive, serene retreat is the perfect opportunity to reach and interact with this affluent audience. Our 22 award-winning Air Canada Maple Leaf Lounges cater to every need of the affluent traveller, through an unrivalled level of service, luxury, style, quality entertainment and world-class amenities. These exclusive lounges see more than 3.9 million visitors annually. Locations include Vancouver, Calgary, Edmonton, Regina, Winnipeg, Toronto, Ottawa, Montreal, Halifax, St. John’s, New York (LaGuardia), New Jersey (Newark), Los Angeles, London (Heathrow), Paris and Frankfurt.

MEET THE HIGHLY COVETED AIR CANADA MAPLE LEAF LOUNGE CUSTOMER TIME IN LOUNGE

GENDER

93%

78%

of lounge visits are over 30 minutes

are male and 22% are female

AUDIENCE AGE

WEALTH

OCCUPATION

are between the ages of 25 and 54

earn a household income over $100,000 a year

are professionals or hold senior management positions

68%

86%

DETAILS Units Video

79%

Net Rate Wrap

18 :10s or Static Ad (video cannot have sound) $14,060/Month $55,775/Month 25

Air Canada: Media kit 2017

AIR CANADA ENROUTE MAGAZINE Air Canada enRoute is an award-winning travel lifestyle publication that speaks directly to its on-the-go readership. Featuring prominent Canadian as well as internationally recognized writers, photographers and illustrators, the magazine is a point of reference in the Canadian market. Read by the country’s top business decision-makers and influencers, Air Canada enRoute is considered a benchmark among inflight publications, featuring ahead-of-trend practical stories within the Passport section, along with engaging and thought-provoking features that showcase the best of Canada and the world. Air Canada enRoute is a strong supporter of the prestigious CBC Literary Prizes and the Flash Forward Festival, and is itself the winner of more than 400 major awards for editorial, photography and design in international competitions. Cycle Circulation

Monthly 119,315 copies

Readership Readers per copy

1,642,000 13.8

Sources: BPA Circulation Statement, Six Month Period Ending March 2016, Vividata 2016 Q2 Total Canada 12+

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Air Canada: Media kit 2017

AIR CANADA ENROUTE MAGAZINE DEMOGRAPHICS BASIC DEMOGRAPHICS:

Source: Vividata Q2, 2016, Total Canada Age 18+

57% 43%

is the average age of our readers EDUCATION & EMPLOYMENT:

76%

University or higher

43%

Managers, owners, professionals, executives

TRAVEL: AFFLUENCE:

$69,517 is the Average Personal Income

$107,738 is the Average Household Income

65% Vacation trip inside Canada

38%

Business trips (2+ times/past year)

Vacation trip outside Canada

Business trips (once/past 12 months)

Air Canada: Media kit 2017 | INTEGRATED SPONSORSHIP & EVENT OPPORTUNITIES

AWARDS

2016

2015

2014

NATIONAL MAGAZINE AWARDS

FOLIO AWARDS – EDDIES AND OZZIES

COLLOQUY RECOGNIZES

Nominated for : Best Single Issue: The food issue, November 2015 Best Editorial Package: The food issue, November 2015 The learning issue, September 2015 Won Silver: Best Editorial Package for the Learning Issue (Sept 2015 – enRoute) Service: Lifestyle Canada’s Best New Restaurants, November 2015 Won Gold: Service/Lifestyle for Canada’s Best New Restaurants (Nov 2015 – Air Canada enRoute) Travel: Umpire of the Sun (David McGimpsey) I’m Okay, You’re Okinawa (Sarah Musgrave)

APPLIED ARTS & PHOTOGRAPHY AWARDS

Travel Photography – Series Oman of Mystery - October 2015, photos by Mark Hartman Kittitian Confidential, November 2015, photos by Eva Kolenko Food Photography – Series Canada’s Best New Restaurants 2015, November 2015, photos by Rush Jagoe

NATJA AWARDS

Best in-flight magazine Finalist Destination Travel, International Magazine Silver: Susan Nerberg, “In Your Wildest Dreams” Finalist: Susan Nerberg, “X Marks the Spot” Special Focus Travel Articles – Print: Lifestyle Bronze: Sarah Musgrave, “I’m Okay, You’re Okinawa” Special Focus Travel Articles – Print: Sports and Recreation Gold: Susan Nerberg, “In Your Wildest Dreams” Special Focus Travel Articles – Print: Culinary Travel Finalists: Andrew Braithwaite, “Canada’s Best New Restaurants” Special Focus Travel Articles – Print: Leisure or Hobby Travel Bronze: David McGimpsey, “Umpire of the Sun”

Custom – Design– 6 or more Issues [Ozzies] Honorable Mentions enRoute, November 2014 – Spafax Custom – Feature Design – 6 or more Issues [Ozzies] WINNER
enRoute, “Peaks of Perfection” (December 2014) – Spafax

PEARL AWARDS FINALISTS

Travel/Sport/Leisure magazine- 2014 Best Special issue/one-off campaign (Print/Digital) – Canada’s Best New Restaurants

APPLIED ARTS PHOTOGRAPHY AND ILLUSTRATION AWARDS

Cover (Mag, Book, News). Photography (Series). Food Photography (Series). Winner “Fruit Loopy” (November 2014) Mathieu Lévesque.

CONTENT MARKETING AWARDS

Air Canada enRoute, Finalist, November 2014 Issue, Best Overall Editorial. Air Canada enRoute, Gold, October 2014 Issue, Best Cover .

Air Canada Earn Your Wings, Winner, Gamification Promotion.

CMA

Air Canada, Bronze, Best Use of Instagram for Content Marketing.

NORTH AMERICAN TRAVEL JOURNALIST AWARDS IN-FLIGHT MAGAZINE Gold – November 2013 CULINARY TRAVEL Silver – Andrew Braithwaite for “Canada’s Best New Restaurants 2013” COVER PHOTO, ILLUSTRATION Gold – Gunnar Knechtel for “Around the World in 14 Ways: From Tel Aviv’s Beaches to Taipei’s Markets” (January 2014) BYLINE TRAVEL COLUMN – GREATER THAN 250,000 CIRCULATION Finalist – Sarah Staples for “The Frequent Flyer” TRAVEL SERIES – MAGAZINE Bronze – Sarah Staples for “The Frequent Flyer” PERSONALITY AND PROFILES Finalist – Sarah Staples for “The Frequent Flyer: Bruce Poon Tip”

CREATIVE QUARTERLY:

100 BEST ARTISTS OF 2014 : Named to list – André Doyon for “The Well-Travelled Gift Guide” (December 2013)

CARIBBEAN TOURISM ORGANIZATION

BEST FEATURE IN A CONSUMER MAGAZINE : Won – “How I Spent My Winter Vacation” by Alexandra Redgrave (December 2013)

MIN DIGITAL AWARDS

CONTEST/ONLINE GAMES : Honourable mention – Air Canada’s Earn Your Wings INTEGRATION WITH PRINTS : Honourable mention – CBNR 2013 MICROSITE/CUSTOM WEBSITE : Honourable mention – Air Canada’s enRoute Eat and Vote

NATIONAL MAGAZINE AWARDS

EDITORIAL PACKAGE – WEB : Gold – Canada’s Best New Restaurants 2013 (Ilana Waitzman) SERVICE – LIFESTYLE : Silver – Canada’s Best New Restaurants 2013 (Andrew Braithwaite) BEST SHORT FEATURE : Honourable Mention – The Future of French Food (Amy Rosen)

WEBBY AWARDS

Sparksheet, Industry Recognition, Best Business Web/Blog.

THE LOYALTY 360 AWARDS

Air Canada Earn Your Wings, Bronze, Use of Technology in Loyalty Marketing.

FOLIO

CUSTOM WEBSITE : Won – enRoute.aircanada.com CUSTOM FULL ISSUE : Honourable mention – November 2013 CUSTOM APP (MAGAZINE REPLICA) : Honourable mention – Wine SIP CUSTOM OVERALL DESIGN Honourable mention – November 2013

28

Air Canada: Media kit 2017 | PRINT ADVERTISEMENT

AIR CANADA ENROUTE MAGAZINE Frequency IFC Spread IBC OBC Spread Full Page 1/2 Page Spread 1/2 Page 1/3 Page 1/5 Page

1x $43,980 $22,445 $24,580 $36,565 $19,390 $23,345 $13,090 $9,280 $5,810

CLOSING DATES* 3x $42,310 $21,595 $23,650 $35,180 $18,665 $22,450 $12,600 $8,935 $5,585

6x $41,515 $21,180 $23,205 $34,515 $18,310 $22,030 $12,355 $8,775 $5,480

12x $39,580 $19,330 $22,070 $32,905 $17,460 $21,000 $11,790 $8,365 $5,230

PLEASE NOTE: We have effectively reduced our timelines to ensure you have more flexibility and days to deliver creative. Given this change, we will have no flexibility for any extensions. If your material is late or doesn’t arrive to spec by the indicated date outlined in the media kit, you will be responsible for the full cost of the ad.

Issue

Partial / DPS Closing

AD Closing /Material due

January 2017

October 28, 2016

November 28, 2016

February

November 28, 2016

January 4, 2017

March

December 23, 2016

January 31, 2017

April

February 17, 2017

March 6, 2017

May

March 17, 2017

March 30, 2017

June

March 31, 2017

May 3, 2017

July

May 4, 2017

June 5, 2017

August

June 5, 2017

July 4, 2017

September

July 5, 2017

August 3, 2017

October

August 2, 2017

August 31, 2017

November

September 1, 2017

October 3, 2017

December

October 4, 2017

November 3, 2017

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29

Air Canada: Media kit 2017 | MENUS

AIR CANADA CAFÉ MENU

MENU & MORE

|

MENU et PLUS

Cycle Audience

Monthly 500,000 (Air Canada flights) 27,000 (Rouge flights)

Ad units

Three full page positions available monthly (Air Canada flights) One full page position (OBC) available monthly (Rouge flights) $15,450 (Air Canada flights) $4,290 (Rouge flights)

Rate (NET)*

*Rates subject to change.

CLOSING DATES VOLUME 6 / 7

Passengers on most Air Canada flights over 90 minutes within North America and to/from sun destinations receive Air Canada Café—a popular go-to item for all inflight meals and snacks. This is an exclusive opportunity for three advertisers per month, including one ad placement on the outside back cover (Air Canada flights) and for one advertiser per month on the outside back cover (Rouge fleet).

Month

Ad closing / material due

January 2017

November 19, 2016

February

December 15, 2016

March

January 19, 2017

April

February 18, 2017

May

March 21, 2017

June

April 19, 2017

July

May 19, 2017

August

June 20, 2017

September

July 19, 2017

October

August 19, 2017

November

September 20, 2017

December

October 20, 2017

30

Air Canada: Media kit 2017 | CONTACTS

CONTACTS SPAFAX CANADA INC. TORONTO 2 Bloor Street East, Suite 1020 Hudson’s Bay Centre P.O. Box 92 Toronto, ON M4W 1A8 Telephone: 416.350.2425 | Fax: 416.350.2440 LAURA MAURICE Media Director

416.350.2434 | [email protected]

TRACY MILLER, National Sales Manager

416.350.2434 | [email protected]

JEFF MCCANN Manager of National Partnerships 416.350.2439 | [email protected]

RISHAM HANIF Sales Assistant

416.350.2447 | [email protected]

BOYD MICKLE Senior National Account Manager 416.350.2437 | [email protected]

RYSIA ADAM Senior National Account Manager 416.350.2448 | [email protected]

QUÉBEC AND EASTERN CANADA 500, rue St. Jacques O, Suite 1510 Montreal, QC, H2Y 151 Telephone: 514.844.2001 | Fax: 514.844.6001 LYSANNE BOILEAU Sales Manager, Québec and Eastern Canada 514.840.5292 | [email protected]

WESTERN CANADA 7731 Government Road, Burnaby, BC V5A 2C7 Telephone: 604.656.2291 BARB WELSH Welsh Sales Solutions [email protected]

UNITED STATES 230 Park Avenue South, Floor 5 New York, NY, 1003 USA MARY RAE ESPOSITO Media Sales Director, Nyc

AILI BEARE Senior National Account Manager

646.278.6876 | [email protected]

BONNIE YOUNG Senior National Account Manager

2025 Brickell Ave, Suite 1402 Miami, FL, 33129 USA

STEPHANIE JOSEPH-FLATTS Senior National Account Manager, Partnerships

BOB DODD Dodd Media Group

[email protected]

1.877.889.0664 | [email protected]

NATALIE HOPE National Account Manager

LONDON

416.350.2446 | [email protected]

647.789.2319 | [email protected]

416.350.2433 | [email protected]

FIONA STEDMAN Senior National Account Manager

647.789.7299 | [email protected]

MARY SHAW Ad Production Manager

FLORIDA & CARIBBEAN

The Pumphouse, 13-16 Jacob's Well Mews London, UK, W1U 3DY IAIN ADAMS, Media Sales Director, London, UK

44.207.906.1984 | [email protected]

416.350.2426 | [email protected]

STEPHEN GERAGHTY Production & Circulation Manager

416.350.2435 | [email protected]

CATHERINE CORNISH Ad Operations Coordinator

416.350.2456 | [email protected]

31

Air Canada: Media kit 2017 | INFLIGHT SPECIFICATIONS

Air Canada MEDIA KIT 2017 32