Air Canada MEDIA KIT 2017
AIRPLANE MODE: MEDIA CHANNELS THAT ELEVATE YOUR BRAND.
DIGITAL
SPONSORSHIP
AMBIENT
BROADCAST
PRINT
EXPERIENTIAL
FIND MANY MORE INSIDE.
YOUR TARGET AUDIENCE Air Canada Media is the best way to reach influential decision makers and affluent consumers. With a fleet of 365 aircraft, Air Canada carries more than 41 million travellers annually to more than 200 destinations on 6 continents. We are Canada’s number one airline, with a 55 percent share of domestic travel and a 35 percent share of international and transborder travel. 1 out of 4 Canadians travel with Air Canada at least once per year. Air Canada’s business travellers are key decision-makers, managers, owners, professionals and executives. This upscale group of frequent flyers have disposable incomes far above the national average. Upon booking their trip, at the airport, on board and when planning future trips – you can influence this exclusive demographic through a variety of media options, including digital, broadcast, print, product sampling, events and sponsorship opportunities.
Air Canada: Media kit 2017
PASSENGER NUMBERS ARE UP!
Air Canada’s extensive global network provides scheduled passenger service directly to
64
90
Canadian destinations
Destinations in the United States
54
destinations in Europe, Africa, the Middle East, Asia, Australia, the Caribbean, Mexico, Central America and South America.
MONTREAL TORONTO
Between Toronto and Montreal alone, there are approximately 44 flights a day.
Air Canada, Air Canada Rouge and its Air Canada Express regional partners operate on average 1,580 flights per day. Air Canada operates 600 flights a day and up to 700 during summer months. This translates to a flight every minute around the clock!
BASED ON A 30 DAY MONTH: PASSENGERS GLOBALLY CANADA
FLIGHTS 2,961,000 2,368,800
GLOBALLY CANADA
18,000 14,400
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Air Canada: Media kit 2017
MEET OUR PASSENGER
TRAVEL:
GENDER:
52%
LANGUAGE:
55%
have taken a vacation outside Canada in the past 12 months
48%
BUSINESS TRAVEL:
88%
12%
ENGLISH
FRENCH
17%
have taken at least three business trips in the past 12 months
40%
have taken at least three vacation trips in Canada in the past 12 months
24%
of passengers intend to buy a car in the next 12 months
Source: Vividata Q2 2016, Adults 18+
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Air Canada: Media kit 2017
AIRCANADA.COM
TOTAL UNIQUE VISITORS
5,900,000 (monthly)
Among the leading Canadian travel sites online, aircanada.com provides news, information and specials to Canadians. This is the place for everything Air Canada. Campaigns can rotate on select high-volume pages. Aircanada.com delivers over 62 million page views per month across the entire site.
Ad Units
(1) Leaderboard, Big Box (mobile view)
CLOSING DATES Ad Closing Material Due
Two weeks prior to start of campaign Seven business days prior to start of campaign
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Air Canada: Media kit 2017
AIRCANADA.COM WEB CHECK IN
AIRCANADA.COM DIGITAL BOARDING PASS
AIR CANADA AIRPLANE WI-FI
Once an Air Canada passenger has completed the Air Canada Web Check-In, they can print directly from their desk top or choose either an emailed boarding pass or a mobile boarding pass. Ads appear on the printer-friendly boarding pass only. AD Units Impressions CLOSING DATES Ad Closing Material Due
24 hours prior to a flight, Air Canada passengers are prompted to use Web Check-in via a personalized e-mail. With Web Check-in, marketers have the exclusive opportunity to connect with each and every passenger checking in for flights online. This continues to be one of the fastest growing consumer touchpoints in the world of air travel with user numbers increasing every month. AD Units
Cycle
Welcome Page: Custom Leaderboard: 728 x 60 (Include logo and tagline only) Thank you Page: Leaderboard Weekly
AVG Weekly Impressions
354,315
CLOSING DATES Ad Closing Material Due
Three weeks prior to start of campaign Fourteen business days prior to start of campaign
Custom size: 650 x 90 1,055,000 (monthly) Two weeks prior to start of campaign Seven business days prior to start of campaign
In Air Canada’s continued effort to provide the best travel experience around, we have taken a major step forward, becoming the first Canadian airline to offer customers a paid service that provides inflight internet access on select aircraft. Now passengers can chat, surf, email, tweet and more on board. Monthly Impressions
40,000
Rate (NET)
$4,690/Month
AD Units
Big Box (3)*
CLOSING DATES Ad Closing Material Due
Three weeks prior to start of campaign White list required one month prior to start of campaign. Ad material required three weeks prior to start of campaign.
*Advertiser must also provide mobile creative and whitelist. Please see your rep for rates, customized packages and options.
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Air Canada: Media kit 2017
ENROUTE.AIRCANADA.COM With exclusive web content, a searchable database of award-winning stories from Air Canada enRoute magazine, and frequently updated city guides, enroute.aircanada.com is a one-stop shop for travellers in the know. The site can be accessed directly from aircanada.com, one of Canada’s biggest travel sites. Total Unique Visitors AD Units CLOSING DATES Ad Closing Material Due
62,000 (monthly) Leaderboard (1), Big Box (3 per page) Two weeks prior to start of campaign Seven business days prior to start of campaign
LEADERBOARD
168 193
BIG BOX
179 154 166 116 8
Air Canada: Media kit 2017
AIR CANADA PURL (PERSONALIZED URL) As part of the travel journey, Air Canada passengers receive a personalized URL sent to them within their Itinerary receipt. The passenger can click on the link and be served with a wealth of destination specific travel information and offers. This targeted platform allows you to tailor your brand’s message specific to a destination.
Cycle
Monthly
Rate (NET)
$2,575 - $5,150 (Leaderboard) $3,605-$10,300 (Big Box) - rates vary based on destination Big Box + Leaderboard
Ad Units Geotargeting
Ad Closing Material closing
Toronto, Vancouver, Montreal, Calgary, Ottawa, Edmonton, Halifax, Winnipeg, St.John’s, Quebec City, Fort McMurrary, Victoria, Saskatoon, London, New York, Chicago, Los Angeles, San Francisco, Paris, Fort Lauderdale, Orlando One month prior to campaign Ten business days prior to start of campaign
Please see your rep for rates, customized packages and options.
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Air Canada: Media kit 2017
RETARGETING
Follow the exclusive Air Canada audience with Target Marketing. Retargeting provides the opportunity to extend the reach of Air Canada customers on millions of websites. Visitors to aircanada.com and enroute.aircanada.com are tagged. A piece of code (aka cookie) is dropped and cached to their browser. The web user leaves the Air Canada Domain and visits other websites. The cookie will follow the Web user as they go from site to site (into the Air Canada cookie jar). The cookie logs where the Web user is now and provides the opportunity to target ads to all the web users in the Air Canada cookie jar as they travel to other sites. Speak to your rep to customize your campaign.
Create multiple touch-points with the Air Canada audience on a larger scale
Tap into our First Party Data to reach your target audience using the whole or segmented Air Canada audience.
Lower your cost per acquisition by targeting your advertising message to the highest converting audience
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Air Canada: Media kit 2017
NETWORK OPPORTUNITIES INCLUDE AIR CANADA: AUDIENCES
FREQUENT FLYER
BUSINESS FLYER LEISURE FLYER
ENROUTE: AUDIENCES
FLYER TYPE: BASED ON...
FOOD & DRINK
CITY GUIDES ARTS & CULTURE
GENERAL SEARCH
DESTINATION SEARCH ORIGIN SEARCH
DISPLAY/ RICH MEDIA
MOBILE ADVERTISING
VIDEO ADVERTISING (PRE-ROLL)
NATIVE AND AUDIO (SPOTIFY)
SPORTS & WELLNESS
ALTITUDE MEMBER: AUDIENCES
ALTITUDE COMMUNITY
ALTITUDE PORTAL
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Air Canada: Media kit 2017 | DIGITAL MEDIA
AIR CANADA POST-BOOKING HOTEL EMAIL
AIR CANADA 7-DAY PRE-DEPARTURE EMAIL Take this opportunity to target Air Canada passengers with our 7-Day Pre-Departure email. The email is sent seven days prior to departure to advise Air Canada passengers about seat upgrades, hotel or car rental options and travel insurance (provided they have opted in to receive Air Canada marketing offers).
Take this opportunity to target our audience right after they book their flights. This email is distributed to Air Canada passengers 24 to 48 hours after booking (provided they have opted in to receive Air Canada marketing offers).
Weekly Audience
33,500
AD Units
Big Box (2)
Open Rate
35% – 50%
Rate (NET)*
$3,090/week
Geotargeting
English Canada and French Canada
CLOSING DATES
Rates subject to change. Hotel and car rental companies are precluded from advertising.
Ad Closing
Two weeks prior to start of campaign
Material Due
Seven business days prior to start of campaign
Weekly Audience AD Units Open Rate Rate (NET)* Geotargeting CLOSING DATES Ad Closing Material Due
40,300 Skyscraper 55% – 67% $3,750/week English Canada/U.S. and French Canada Two weeks prior to start of campaign Seven business days prior to start of campaign
*Rates subject to change.
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Air Canada: Media kit 2017 | DIGITAL MEDIA
AIR CANADA DEALS OF THE WEEK E-NEWSLETTER Air Canada's weekly e-newsletter puts the latest hot offers on flights and hotels—not to mention your message— on the screens of 3,232,708 subscribers. In addition to a tremendous click-through rate, Air Canada Deals of the Week creates a direct and instant call to action delivered every week to affluent Air Canada customers.
Cycle Subscribers Ad units Geotargeting
Open rate Rate (NET)
Weekly 3,232,708 Big Box (2), Mobile Leaderboard (1) Toronto 713,000 Vancouver 301,000 Montreal 146,000 National (English) 2,680,000 National (French) 234,000 U.S. 335,000 20% – 30% $8,742 (Mobile Leaderboard / All Canada List) $17,484 (Big Box / All Canada List)
CLOSING DATES Ad Closing Two weeks prior to start of campaign Material Due Five business days prior to start of campaign Note: Rates subject to change.
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Air Canada: Media kit 2017 | DIGITAL MEDIA
ALTITUDE.AIRCANADA.COM
AIR CANADA ALTITUDE REPORT E-NEWSLETTER Air Canada brings its audience of frequent flyers to you on a monthly basis through its e-newsletters, which are segmented by tier and incorporate two custom ad positions. Delivered to 188,521 top-tier Altitude members, the report achieves an outstanding open rate of 53%.
Cycle Subscribers Ad units Open rate Rates (NET)
Monthly 188,521 Big Box (2) 53% $25,375/Month – English Canada $2,450/Month – French Canada
Note: Rates subject to change.
CLOSING DATES Ad closing Material Due
Air Canada Altitude members include the world’s most frequent flyers. They are key decision-makers, C-suite, owners, professionals and executives. They primarily represent an upscale group with disposable incomes far above the national average.
Cycle
Monthly
Ad units
Leaderboard
Rate (NET)
$25,750
CLOSING DATES Ad Closing
One month prior to start of campaign
One month prior to start of campaign Ten business days prior to start of campaign
The Altitude portal allows members to access Material Due Ten business days prior to start their flight status updates, travel perks and of campaign special offers online. Note: Rates subject to change. o
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Air Canada: Media kit 2017
ALTITUDE-COMMUNITY.AIRCANADA.COM The Altitude Community is a new social network exclusively for Air Canada Altitude members. Air Canada’s frequent flyers can share peer-reviewed lists of their favourite spots around the world, making it an interactive travel guide curated by Altitude members for Altitude members. Traditional ad space and native advertising are available on this new social platform. Native advertising and sponsored lists written with advertisers can be integrated.
Cycle Ad Units
Monthly Big Box, Mobile Banner, Native Advertising
CLOSING DATES Ad Closing Material due
One month prior to start of campaign Ten business days prior to start of campaign
*Rates subject to change.
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AIR CANADA ENROUTE INFLIGHT ENTERTAINMENT SYSTEM
Engage with Air Canada passengers through the On Demand Inflight Entertainment System. Access both television and movie channel content through commercial advertising, via specific channel sponsorship or the Moving Maps sponsorship. Connect with all passengers through sponsorship of the IFE System or Safety Video.
3.5 Million MONTHLY IN-FLIGHT BROADCAST AUDIENCE
90 %
OF PASSENGERS WATCH THE INFLIGHT ENTERTAINMENT SYSTEM ON FLIGHTS OF 3 HOURS OR MORE
SOURCE 1. IPSOS REID AIR CANADA LISTENS PANEL, DECEMBER 2015 2. SPAFAX GLOBAL INFLIGHT ADVERTISING SURVEY, 2015 16
Air Canada: Media kit 2017 | INFLIGHT BROADCAST
AIR CANADA ENROUTE INFLIGHT ENTERTAINMENT SYSTEM
CLOSING DATES
Air Canada’s seatback IFE system offers a wide variety of television and movie programming: 110 hours of television content and up to 150 movies every month. TELEVISION CHANNELS INCLUDE: Sports, Business, Music, Drama, Documentary, Comedy, NFB, YTV/ Treehouse*, Food, Current Affairs, Travel, Style, HBO, Viceland and ACTV. MOVIE CHANNELS INCLUDE: New Releases, Family*, Contemporary, Classics, Independent, World, Franco, and Canadian Cinema.
Advertising is sold in three-minute commercial bundles, which are scheduled in front of the programming on the television and movie channels. Each bundle represents approximately 5% of the broadcast inventory (22 bundles in total – 20 English/2 French).
Month January February March April May June July August September October November December
Ad Closing October 21, 2016 November 25, 2016 December 16, 2016 January 20, 2017 February 24, 2017 March 24, 2017 April 21, 2017 May 29, 2017 June 23, 2017 July 28, 2017 August 25, 2017 September 22, 2017
Commercial Length Monthly :05 Seconds :15 Seconds :30 Seconds :60 Seconds
Material deadline November 7, 2016 December 05, 2016 January 06, 2017 February 06, 2017 March 6, 2017 April 6, 2017 May 6, 2017 June 6, 2017 July 6, 2017 August 3, 2017 September 6, 2017 October 5, 2017
Rates (NET)/Month Cost $5,500/Bundle $6,760/Bundle $9,200/Bundle $17,410/Bundle
* No advertising on Family programming.
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AIR CANADA SAFETY VIDEO The safety video is broadcast prior to takeoff on all video-equipped planes, and is the first advertising message broadcast on all video-enabled flights. Sponsors receive a 30-second commercial spot immediately following the program. Audio playback of the safety video is broadcast throughout the cabin via the personal address system, so passengers do not require the use of headphones in order to hear the program.
AIR CANADA SYSTEM SPONSORSHIP In addition to advertising opportunities with television and movie programming, reach this audience of influential decision-makers and affluent consumers prior to each flight as presenting sponsor of the enRoute On Demand network. A 30-second commercial spot plus 10-second slate will be forced through the inflight video system to all passengers at the beginning of each Air Canada flight. No headphones are required to hear the spot—connect with every passenger! AIR CANADA SAFETY VIDEO AND SYSTEM SPONSORSHIP CLOSING DATES
Bimonthly
Passengers
5,000,000 (bi-monthly)
Impressions
6,407,200 (bi-monthly)
Length
:30
Rate (NET)
$225,440 /Two Months
Note: Rates subject to change.
Period (Start)
Ad Closing
Material Due
January–February
September 16, 2016
October 21, 2016
March–April
November 18, 2016
December 14, 2016
May–June
February 10, 2017
February 17, 2017
Cycle
Bimonthly
Passengers
5,000,000 (bi-monthly)
Impressions
6,407,200 (bi-monthly)
July–August
April 11, 2017
April 21, 2017
Length
:30+ :10
September–October
June 9, 2017
June 23, 2017
Rate (NET)
$230,000/ Two Months
November–December
August 11, 2017
August 24, 2017
(Ad creative runs for two month period)
Cycle
Note: Under rare operational circumstances, it is possible that the advertising segment following the safety video demonstration is aborted for safety reasons due to the imminent departure of the aircraft.
Note: Rates subject to change.
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Air Canada: Media kit 2017 | INFLIGHT BROADCAST
AIR CANADA CHANNEL SPONSORSHIPS The majority of Television and Movie channels are available for sponsorship. The three sponsorship options include: Channel Sponsorship “A” - Air Canada supplies 100% of the content. The package includes a logo on the channel button and a :10 second tag prior to each program on the channel. Channel Sponsorship “B” - Content is supplied by both Air Canada and an advertiser (70%/30%). The ad package includes a logo on the channel button and a :10 second tag prior to each program on the channel. Channel Ownership - 100% of the content is provided by an advertiser. The ad package includes a logo on the channel button and a :10 second tag prior to each program on the channel.
Cycle
Monthly
Rate (NET)
Please contact your rep for rates.
Note: Subject to Air Canada approval; sponsor logo must be relevant to channel content.
CLOSING DATES Month January February March April May June July August September October November December
Ad Closing September 30, 2016 November 1, 2016 December 1, 2016 January 3, 2017 February 1, 2017 March 1, 2017 March 31, 2017 May 1, 2017 June 1, 2017 June 30, 2017 August 1, 2017 September 1, 2017
Logo Due September 30, 2016 November 1, 2016 December 1, 2016 January 3, 2017 February 1, 2017 March 1, 2017 March 31, 2017 May 1, 2017 June 1, 2017 June 30, 2017 August 1, 2017 September 1, 2017
Material Due November 7, 2016 December 5, 2016 January 6, 2017 February 6, 2017 March 6, 2017 April 6, 2017 May 6, 2017 June 6, 2017 July 6, 2017 August 3, 2017 September 6, 2017 October 5, 2017 19
Air Canada: Media kit 2017 | INFLIGHT BROADCAST
THE AIR CANADA PANASONIC INFLIGHT ENTERTAINMENT SYSTEM Air Canada’s new 787 Dreamliner and B777 aircraft have a fully redesigned and modern cabin interior that represents an exciting new standard of product for International air travel. It boasts a state-of-the-art entertainment system, packed with over 600 hours of entertaining content for all ages. At a tap of its enhanced-definition, intuitive touch screens, watch the most popular movies and television shows on demand; listen to music, playlists, podcasts and audio books; or play games and puzzles, from mah-jong to robot-building. Specific targeting options are available by route and by class/cabin.
CLOSING DATES
OPPORTUNITIES Media Option
Ad Size
Location
Route/ Class
Language
Monthly Net Cost
Banner Ad
Banner/with Video or Custom Developed Microsite
Main/ Sub Level
All
Eng / Fre
$12,500
Banner Ad
Banner
Main/ Sub Level
All
Eng / Fre
$9,500
Month January February March April May June July August September October November December
Ad Closing October 21, 2016 November 25, 2016 December 16, 2016 January 20, 2017 February 24, 2017 March 24, 2017 April 21, 2017 May 29, 2017 June 23, 2017 July 28, 2017 August 25, 2017 September 22, 2017
Material deadline November 7, 2016 December 05, 2016 January 06, 2017 February 06, 2017 March 6, 2017 April 6, 2017 May 6, 2017 June 6, 2017 July 6, 2017 August 3, 2017 September 6, 2017 October 5, 2017
PLEASE NOTE: 3 banner placements availlable per month.
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Air Canada: Media kit 2017 | INFLIGHT BROADCAST
NEW! INFLIGHT TV SPONSORSHIP - MOVING MAPS
The Moving Map is the inflight channel that outlines your journey and the progress you’ve made. It is the one thing that is relevant to 100% of the people on the plane. And it’s constantly changing, which encourages repeat visits. According to Air Canada’s research, the vast majority of respondents (68%) enjoy watching the moving map onboard. Cycle
Monthly
CLOSING DATES
Passengers
1.5 Million/Month
Rate (NET)
$10,000/month
Media
- :05 slate + :05 sponsor message
Month January February March April May June July August September October November December
SOURCE: AIR CANADA LISTENING PANEL - IPSOS - DECEMBER 2015
Ad Closing October 21, 2016 November 25, 2016 December 16, 2016 January 20, 2017 February 24, 2017 March 24, 2017 April 21, 2017 May 29, 2017 June 23, 2017 July 28, 2017 August 25, 2017 September 22, 2017
Material deadline November 7, 2016 December 05, 2016 January 06, 2017 February 06, 2017 March 6, 2017 April 6, 2017 May 6, 2017 June 6, 2017 July 6, 2017 August 3, 2017 September 6, 2017 October 5, 2017
NOTE: Advertising plays only the first time a passenger interacts with the Moving Map page each flight and is Non-FFWD. Sponsorship of Moving Maps is not available on 787 or 777 aircraft
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Air Canada: Media kit 2017 | AMBIENT MEDIA
AIR CANADA NEWSPAPER TIP-ONS & INSERTS Passengers in Air Canada Business Class, North America and International, receive a choice of daily newspapers: The Globe and Mail or National Post. French-language daily Le Devoir and the Saturday edition of La Presse, are also available on flights departing from the Montreal airport. Tip-ons and inserts put you directly in the hands of these travellers. Distribution is weekly by newspaper title and outbound city, affording you creative latitude and timing flexibility. 100% of all newspapers are taken by passengers on every flight! Cycle
Weekly
Circulation
65,250 (all papers, all markets)
Rate (NET)
$438 CPM (Net) + $0.23 (Net) PER UNIT PRODUCTION
Newspapers
The Globe and Mail, National Post, Le Devoir, La Presse
*Rates subject to change. Note: Final printed inserts need to be delivered to departure airports the Wednesday prior to the campaign start date.
English Vancouver Calgary Edmonton Halifax Montreal Ottawa Toronto Winnipeg Total/Paper
French THE GLOBE AND MAIL 5,620 1,230 690 1,050 6,300 700 14,000 280 29,870
THE NATIONAL POST 5,620 1,230 690 – 6,300 700 14,000 – 28,540
Vancouver Calgary Edmonton Halifax Montreal Ottawa Toronto Winnipeg Total/Paper
LE DEVOIR – – – – 5,320 – – – 5,320
LA PRESSE
1,520
1,520
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Air Canada: Media kit 2017 | INTEGRATED SPONSORSHIP & EVENT OPPORTUNITIES
INTEGRATED SPONSORSHIP & EVENT OPPORTUNITIES Air Canada Media creates unforgettable experiences for our passengers and readers. Through a selection of opportunities, some listed below, we amplify unique and share-worthy content. From sponsorships and press events to retail events and creative solutions, we look forward to creating a partnership with your brands.
AIR CANADA ENROUTE FILM FESTIVAL This fall marks our eleventh year in broadcasting short films from Canada’s emerging film talent on the Air Canada enRoute Inflight Entertainment System. The exposure is unprecedented— a potential monthly audience of two million Canadian and international passengers. The Air Canada enRoute Film Festival wraps up with a free public screening and VIP awards ceremony in Toronto. Judged by an A-list jury panel, the short films compete in categories that include Best Short Film, Achievement in Direction, Achievement in Cinematography and Achievement in Animation.
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Air Canada: Media kit 2017
AIR CANADA ENROUTE–CANADA’S BEST NEW RESTAURANTS For more than a decade, Air Canada enRoute has set out across the country in search of Canada’s Best New Restaurants— a hotly anticipated annual Top 10 list that honours places that stand out on the national food scene for delivering memorable dining experiences. This respected program plays a strong role in promoting the Canadian culinary identity, spotlighting chefs with vision, stunning locations, quality ingredients and smart service. The year’s latest and greatest places to eat—compiled using intel from insiders across the country and extensive research by the editorial team—is made public in our annual Eat & Vote campaign, where Canadians from coast to coast can choose their favourite spot among our nominees in a comprehensive marketing campaign created in conjunction with our advertising partners. The integrated media includes a contest site, social media program, print ads, digital display ads and inflight ads, as well as public relations and experiential executions.
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Air Canada: Media kit 2017
AIR CANADA MAPLE LEAF LOUNGE CHARGING STATIONS
AIR CANADA MAPLE LEAF LOUNGES
Visitors of the Maple Leaf Lounges now have access to a devicecharging station while enjoying the lounge. Reach the exclusive affluent audience in Air Canada Maple Leaf Lounges. An advertiser has the option to run their content on the video screen and/or wrap the unit with their logo and messaging
Time is a rare luxury, especially for the busy and sophisticated traveller. Air Canada Maple Leaf Lounges are a premium environment where Air Canada’s most valued customers go to escape the bustling airport activity. This exclusive, serene retreat is the perfect opportunity to reach and interact with this affluent audience. Our 22 award-winning Air Canada Maple Leaf Lounges cater to every need of the affluent traveller, through an unrivalled level of service, luxury, style, quality entertainment and world-class amenities. These exclusive lounges see more than 3.9 million visitors annually. Locations include Vancouver, Calgary, Edmonton, Regina, Winnipeg, Toronto, Ottawa, Montreal, Halifax, St. John’s, New York (LaGuardia), New Jersey (Newark), Los Angeles, London (Heathrow), Paris and Frankfurt.
MEET THE HIGHLY COVETED AIR CANADA MAPLE LEAF LOUNGE CUSTOMER TIME IN LOUNGE
GENDER
93%
78%
of lounge visits are over 30 minutes
are male and 22% are female
AUDIENCE AGE
WEALTH
OCCUPATION
are between the ages of 25 and 54
earn a household income over $100,000 a year
are professionals or hold senior management positions
68%
86%
DETAILS Units Video
79%
Net Rate Wrap
18 :10s or Static Ad (video cannot have sound) $14,060/Month $55,775/Month 25
Air Canada: Media kit 2017
AIR CANADA ENROUTE MAGAZINE Air Canada enRoute is an award-winning travel lifestyle publication that speaks directly to its on-the-go readership. Featuring prominent Canadian as well as internationally recognized writers, photographers and illustrators, the magazine is a point of reference in the Canadian market. Read by the country’s top business decision-makers and influencers, Air Canada enRoute is considered a benchmark among inflight publications, featuring ahead-of-trend practical stories within the Passport section, along with engaging and thought-provoking features that showcase the best of Canada and the world. Air Canada enRoute is a strong supporter of the prestigious CBC Literary Prizes and the Flash Forward Festival, and is itself the winner of more than 400 major awards for editorial, photography and design in international competitions. Cycle Circulation
Monthly 119,315 copies
Readership Readers per copy
1,642,000 13.8
Sources: BPA Circulation Statement, Six Month Period Ending March 2016, Vividata 2016 Q2 Total Canada 12+
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Air Canada: Media kit 2017
AIR CANADA ENROUTE MAGAZINE DEMOGRAPHICS BASIC DEMOGRAPHICS:
Source: Vividata Q2, 2016, Total Canada Age 18+
57% 43%
is the average age of our readers EDUCATION & EMPLOYMENT:
76%
University or higher
43%
Managers, owners, professionals, executives
TRAVEL: AFFLUENCE:
$69,517 is the Average Personal Income
$107,738 is the Average Household Income
65% Vacation trip inside Canada
38%
Business trips (2+ times/past year)
Vacation trip outside Canada
Business trips (once/past 12 months)
Air Canada: Media kit 2017 | INTEGRATED SPONSORSHIP & EVENT OPPORTUNITIES
AWARDS
2016
2015
2014
NATIONAL MAGAZINE AWARDS
FOLIO AWARDS – EDDIES AND OZZIES
COLLOQUY RECOGNIZES
Nominated for : Best Single Issue: The food issue, November 2015 Best Editorial Package: The food issue, November 2015 The learning issue, September 2015 Won Silver: Best Editorial Package for the Learning Issue (Sept 2015 – enRoute) Service: Lifestyle Canada’s Best New Restaurants, November 2015 Won Gold: Service/Lifestyle for Canada’s Best New Restaurants (Nov 2015 – Air Canada enRoute) Travel: Umpire of the Sun (David McGimpsey) I’m Okay, You’re Okinawa (Sarah Musgrave)
APPLIED ARTS & PHOTOGRAPHY AWARDS
Travel Photography – Series Oman of Mystery - October 2015, photos by Mark Hartman Kittitian Confidential, November 2015, photos by Eva Kolenko Food Photography – Series Canada’s Best New Restaurants 2015, November 2015, photos by Rush Jagoe
NATJA AWARDS
Best in-flight magazine Finalist Destination Travel, International Magazine Silver: Susan Nerberg, “In Your Wildest Dreams” Finalist: Susan Nerberg, “X Marks the Spot” Special Focus Travel Articles – Print: Lifestyle Bronze: Sarah Musgrave, “I’m Okay, You’re Okinawa” Special Focus Travel Articles – Print: Sports and Recreation Gold: Susan Nerberg, “In Your Wildest Dreams” Special Focus Travel Articles – Print: Culinary Travel Finalists: Andrew Braithwaite, “Canada’s Best New Restaurants” Special Focus Travel Articles – Print: Leisure or Hobby Travel Bronze: David McGimpsey, “Umpire of the Sun”
Custom – Design– 6 or more Issues [Ozzies] Honorable Mentions enRoute, November 2014 – Spafax Custom – Feature Design – 6 or more Issues [Ozzies] WINNER
enRoute, “Peaks of Perfection” (December 2014) – Spafax
PEARL AWARDS FINALISTS
Travel/Sport/Leisure magazine- 2014 Best Special issue/one-off campaign (Print/Digital) – Canada’s Best New Restaurants
APPLIED ARTS PHOTOGRAPHY AND ILLUSTRATION AWARDS
Cover (Mag, Book, News). Photography (Series). Food Photography (Series). Winner “Fruit Loopy” (November 2014) Mathieu Lévesque.
CONTENT MARKETING AWARDS
Air Canada enRoute, Finalist, November 2014 Issue, Best Overall Editorial. Air Canada enRoute, Gold, October 2014 Issue, Best Cover .
Air Canada Earn Your Wings, Winner, Gamification Promotion.
CMA
Air Canada, Bronze, Best Use of Instagram for Content Marketing.
NORTH AMERICAN TRAVEL JOURNALIST AWARDS IN-FLIGHT MAGAZINE Gold – November 2013 CULINARY TRAVEL Silver – Andrew Braithwaite for “Canada’s Best New Restaurants 2013” COVER PHOTO, ILLUSTRATION Gold – Gunnar Knechtel for “Around the World in 14 Ways: From Tel Aviv’s Beaches to Taipei’s Markets” (January 2014) BYLINE TRAVEL COLUMN – GREATER THAN 250,000 CIRCULATION Finalist – Sarah Staples for “The Frequent Flyer” TRAVEL SERIES – MAGAZINE Bronze – Sarah Staples for “The Frequent Flyer” PERSONALITY AND PROFILES Finalist – Sarah Staples for “The Frequent Flyer: Bruce Poon Tip”
CREATIVE QUARTERLY:
100 BEST ARTISTS OF 2014 : Named to list – André Doyon for “The Well-Travelled Gift Guide” (December 2013)
CARIBBEAN TOURISM ORGANIZATION
BEST FEATURE IN A CONSUMER MAGAZINE : Won – “How I Spent My Winter Vacation” by Alexandra Redgrave (December 2013)
MIN DIGITAL AWARDS
CONTEST/ONLINE GAMES : Honourable mention – Air Canada’s Earn Your Wings INTEGRATION WITH PRINTS : Honourable mention – CBNR 2013 MICROSITE/CUSTOM WEBSITE : Honourable mention – Air Canada’s enRoute Eat and Vote
NATIONAL MAGAZINE AWARDS
EDITORIAL PACKAGE – WEB : Gold – Canada’s Best New Restaurants 2013 (Ilana Waitzman) SERVICE – LIFESTYLE : Silver – Canada’s Best New Restaurants 2013 (Andrew Braithwaite) BEST SHORT FEATURE : Honourable Mention – The Future of French Food (Amy Rosen)
WEBBY AWARDS
Sparksheet, Industry Recognition, Best Business Web/Blog.
THE LOYALTY 360 AWARDS
Air Canada Earn Your Wings, Bronze, Use of Technology in Loyalty Marketing.
FOLIO
CUSTOM WEBSITE : Won – enRoute.aircanada.com CUSTOM FULL ISSUE : Honourable mention – November 2013 CUSTOM APP (MAGAZINE REPLICA) : Honourable mention – Wine SIP CUSTOM OVERALL DESIGN Honourable mention – November 2013
28
Air Canada: Media kit 2017 | PRINT ADVERTISEMENT
AIR CANADA ENROUTE MAGAZINE Frequency IFC Spread IBC OBC Spread Full Page 1/2 Page Spread 1/2 Page 1/3 Page 1/5 Page
1x $43,980 $22,445 $24,580 $36,565 $19,390 $23,345 $13,090 $9,280 $5,810
CLOSING DATES* 3x $42,310 $21,595 $23,650 $35,180 $18,665 $22,450 $12,600 $8,935 $5,585
6x $41,515 $21,180 $23,205 $34,515 $18,310 $22,030 $12,355 $8,775 $5,480
12x $39,580 $19,330 $22,070 $32,905 $17,460 $21,000 $11,790 $8,365 $5,230
PLEASE NOTE: We have effectively reduced our timelines to ensure you have more flexibility and days to deliver creative. Given this change, we will have no flexibility for any extensions. If your material is late or doesn’t arrive to spec by the indicated date outlined in the media kit, you will be responsible for the full cost of the ad.
Issue
Partial / DPS Closing
AD Closing /Material due
January 2017
October 28, 2016
November 28, 2016
February
November 28, 2016
January 4, 2017
March
December 23, 2016
January 31, 2017
April
February 17, 2017
March 6, 2017
May
March 17, 2017
March 30, 2017
June
March 31, 2017
May 3, 2017
July
May 4, 2017
June 5, 2017
August
June 5, 2017
July 4, 2017
September
July 5, 2017
August 3, 2017
October
August 2, 2017
August 31, 2017
November
September 1, 2017
October 3, 2017
December
October 4, 2017
November 3, 2017
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29
Air Canada: Media kit 2017 | MENUS
AIR CANADA CAFÉ MENU
MENU & MORE
|
MENU et PLUS
Cycle Audience
Monthly 500,000 (Air Canada flights) 27,000 (Rouge flights)
Ad units
Three full page positions available monthly (Air Canada flights) One full page position (OBC) available monthly (Rouge flights) $15,450 (Air Canada flights) $4,290 (Rouge flights)
Rate (NET)*
*Rates subject to change.
CLOSING DATES VOLUME 6 / 7
Passengers on most Air Canada flights over 90 minutes within North America and to/from sun destinations receive Air Canada Café—a popular go-to item for all inflight meals and snacks. This is an exclusive opportunity for three advertisers per month, including one ad placement on the outside back cover (Air Canada flights) and for one advertiser per month on the outside back cover (Rouge fleet).
Month
Ad closing / material due
January 2017
November 19, 2016
February
December 15, 2016
March
January 19, 2017
April
February 18, 2017
May
March 21, 2017
June
April 19, 2017
July
May 19, 2017
August
June 20, 2017
September
July 19, 2017
October
August 19, 2017
November
September 20, 2017
December
October 20, 2017
30
Air Canada: Media kit 2017 | CONTACTS
CONTACTS SPAFAX CANADA INC. TORONTO 2 Bloor Street East, Suite 1020 Hudson’s Bay Centre P.O. Box 92 Toronto, ON M4W 1A8 Telephone: 416.350.2425 | Fax: 416.350.2440 LAURA MAURICE Media Director
416.350.2434 |
[email protected]
TRACY MILLER, National Sales Manager
416.350.2434 |
[email protected]
JEFF MCCANN Manager of National Partnerships 416.350.2439 |
[email protected]
RISHAM HANIF Sales Assistant
416.350.2447 |
[email protected]
BOYD MICKLE Senior National Account Manager 416.350.2437 |
[email protected]
RYSIA ADAM Senior National Account Manager 416.350.2448 |
[email protected]
QUÉBEC AND EASTERN CANADA 500, rue St. Jacques O, Suite 1510 Montreal, QC, H2Y 151 Telephone: 514.844.2001 | Fax: 514.844.6001 LYSANNE BOILEAU Sales Manager, Québec and Eastern Canada 514.840.5292 |
[email protected]
WESTERN CANADA 7731 Government Road, Burnaby, BC V5A 2C7 Telephone: 604.656.2291 BARB WELSH Welsh Sales Solutions
[email protected]
UNITED STATES 230 Park Avenue South, Floor 5 New York, NY, 1003 USA MARY RAE ESPOSITO Media Sales Director, Nyc
AILI BEARE Senior National Account Manager
646.278.6876 |
[email protected]
BONNIE YOUNG Senior National Account Manager
2025 Brickell Ave, Suite 1402 Miami, FL, 33129 USA
STEPHANIE JOSEPH-FLATTS Senior National Account Manager, Partnerships
BOB DODD Dodd Media Group
[email protected]
1.877.889.0664 |
[email protected]
NATALIE HOPE National Account Manager
LONDON
416.350.2446 |
[email protected]
647.789.2319 |
[email protected]
416.350.2433 |
[email protected]
FIONA STEDMAN Senior National Account Manager
647.789.7299 |
[email protected]
MARY SHAW Ad Production Manager
FLORIDA & CARIBBEAN
The Pumphouse, 13-16 Jacob's Well Mews London, UK, W1U 3DY IAIN ADAMS, Media Sales Director, London, UK
44.207.906.1984 |
[email protected]
416.350.2426 |
[email protected]
STEPHEN GERAGHTY Production & Circulation Manager
416.350.2435 |
[email protected]
CATHERINE CORNISH Ad Operations Coordinator
416.350.2456 |
[email protected]
31
Air Canada: Media kit 2017 | INFLIGHT SPECIFICATIONS
Air Canada MEDIA KIT 2017 32