CONTACTS PRINT ADVERTISING ❚ Rates, Incentives & Discounts ❚ Circulation ❚ Insert Information & Closing Dates ❚ Cover Tips & Outserts ❚ Editorial ❚ General Information ❚ Printing Specifications

2017 INTEGRATED MEDIA KIT

DIGITAL ADVERTISING & SPECIFICATIONS

PUBLISHER’S STATEMENT

For more than 40 years, Emergency Medicine® has been the only practical, clinical publication for the specialty, reaching officeand hospital-based physicians in emergency medicine. Emergency Medicine® provides state-of-the-art review articles with hands-on information in a precise, reader-friendly format. The Emergency Medicine® web site is more than just a portal to the print publication’s review articles, case studies, and departments. The site offers daily news from on-site coverage of medical conferences, journals, guidelines, specialty societies, and the FDA and CDC. Our practice economics articles cover regulatory, specialty, and health care reform issues that affect how emergency physicians practice. MD-IQ quizzes round out the interactive offerings. E-newsletters are a practical tool for alerting emergency physicians to what’s new and relevant to their practice.

❚ HCP Targeting ❚ General Display ❚ Advanced Display ❚ Email ❚ Premium Packages

ADVERTISING OFFICE

CONTRACTS/INSERTION ORDERS

❚ Media Placement Opportunities

MARK BRANCA Vice President/Group Publisher Director, FMC Society Partners TEL: 973-290-8246 E-MAIL: [email protected]

JOAN FRIEDMAN Advertising and Financial Services Manager TEL: 973-290-8211 FAX: 973-206-9378 E-MAIL: [email protected]

CUSTOM MULTI-MEDIA PROGRAMS

EDITORIAL OFFICE

❚ Special Issues / Supplements

JEFF BAUER Editor TEL: 973-206-2321 E-MAIL: [email protected]

❚ Patient Education / Handouts

ROBERT J. BRAWN National Account Manager TEL: 973-206-8980 CELL: 215-498-3548 E-MAIL: [email protected] LEE SCHWEIZER Vice President, eBusiness Development TEL: 973-206-8982 E-MAIL: [email protected] REY VALDIVIA Digital Account Manager TEL: 973-206-8094 E-MAIL: [email protected]

TRACEY L. GIANNOURIS, MA Managing Editor TEL: 908-244-0009 E-MAIL: [email protected] JOHN J. DENAPOLI Art Director TEL: 973-206-8974 E-MAIL: [email protected]

CLASSIFIED

TIM LaPELLA Senior Sales Director TEL: 484-921-5001 FAX: 484-921-5005 E-MAIL: [email protected] PRODUCTION

MIKE WENDT Director, Journal Manufacturing Svcs. TEL: 973-206-8010 FAX: 973-206-9535 E-MAIL: [email protected]

❚ Custom Clinical Quizzes ❚C  ustom Microsites /

Resource Centers ❚ Webcasts / Videos / Roundtables ❚ Research

CONFERENCES ❚ Face-to-Face Events ❚ Symposia

Frontline Medical Communications 7 Century Drive, Suite 302 Parsippany, NJ 07054 973-206-3434 www.frontlinerates.com

ABOUT FRONTLINE

For further information, contact your account manager or the publisher

2

Emergency Medicine | 2017 INTEGRATED MEDIA KIT | www.mdedge.com/emed-journal

CONTACTS PRINT ADVERTISING

PRINT ADVERTISING

❚ Rates, Incentives & Discounts ❚ Circulation ❚ Insert Information & Closing Dates

RATES & DISCOUNTS Effective Date: January 1, 2017 ❚ A  GENCY COMMISSION AND TERMS: Fifteen percent of gross billings on

space, color, cover, and preferred position charges to recognized agencies, contingent on payment within 30 days of invoice date. A finance charge of 1.5% per month will be applied to all past-due invoices. ❚ RATES SUBJECT TO CHANGE WITH 90 DAYS’ NOTICE: Contracts accepted

with the understanding that rates will be guaranteed for 3 months beyond last issue closed. In the event of a rate increase, contracts may be terminated without penalty of short rate.

Earned Rates ❚ EARNED FREQUENCY: Rate is determined by the number of units

within a 12-month period (calendar or fiscal). A unit is a page or fraction of a page (e.g. a spread counts as 2 units; a king page or fraction counts as a page). Each page of an insert counts as a unit. Each demographic/regional/split page counts as a unit. Insertions of parent companies and subsidiaries are combined to determine the earned rate. Co-marketed products may select the earned frequency discount of either company.

Incentive Programs ❚ CORPORATE FREQUENCY DISCOUNT PROGRAM: Earned frequencies

are determined by the number of pages in all FMC publications to provide maximum frequency discounts to advertisers, regardless of size. When number of insertions is greater or less than indicated by contract, rates are adjusted accordingly. (The maximum frequency per publication varies and not all journals have the same frequency levels so earned frequency may vary by publication.) ❚ CORPORATE DISCOUNT: Corporate manufacturers and their

subsidiaries will receive a discount on advertising purchased from Frontline Medical Communications (FMC) in 2017. Full year 2016 NET spend with FMC will establish the minimum discount levels for all advertising purchased in 2017. All manufacturer promotional spend will be credited towards the corporate level, including, electronic and print advertising, reprints and programs (nonCME). Discounts will be applied to print advertising only purchased in regularly

❚ Cover Tips & Outserts

issued FMC professional publications. The FMC Corporate Discount is applied to the adjusted net cost after all other earned discounts have been applied (see Order of Print Discounts). Spend levels and associated discounts are: 2016 $150K $250K $500K $750K $1.0M $1.5M $2.0M $3.0M+ Net Spending Earned 2017 Discount

0.50%

1.0%

1.5%

2.0%

2.5%

3.0%

4.0%

5.0%

❚ Editorial ❚ General Information ❚ Printing Specifications

DIGITAL ADVERTISING & SPECIFICATIONS ❚ HCP Targeting ❚ General Display

❚ F RONTLINE MEDICAL COMMUNICATIONS COMBINATION BUYS AND MARKETDUOS: Advertise the same product in the same month in any

two or more FMC publications and receive a 7.5% discount off the earned rate in each publication (B&W and color). The PowerBuy™ and PowerBuy2™ discounts (see separate rates) supersede this program; additional discounts are not applied to these publications. PowerBuy™ (Family Practice News® + Internal Medicine News®) and PowerBuy2™ (The Journal of Family Practice® + Cleveland Clinic Journal of Medicine®) count as 1 publication. Except for PowerBuy™ and PowerBuy2™, combination discounts are applicable to full-run only. Evaluate FMC cross market combinations by Media Group in Kantar’s MARS Medical System by selecting Combination Non-Duplicated. Combinations not currently programmed can be upon request. ❚ N EW PRODUCT LAUNCH PROGRAM: Place your new product launch unit

in four (4) consecutive issues of Emergency Medicine® and receive 50% off the space and color charges of your fourth (4th) insertion. Only new products and line extensions are eligible for this program. Prelaunch ad units are not eligible. Launch ad unit must be same size for all four insertions. Discounted ad unit counts towards frequency. All combination discounts apply. Launch Program may not be combined with Continuity Program. Premium position charges do not qualify for 50% discount. ❚ CONTINUITY DISCOUNT PROGRAM: Please select one program.

(Programs cannot be combined.) a. Run an ad for the same product in six (6) issues of Emergency Medicine® during 2017 and receive 50% off your 7th insertion. Ad unit size must be identical for all seven insertions. Premium position charges do not qualify for 50% discount. b. Run an ad for the same product in every issue (12) of Emergency Medicine® during 2017 and receive the 12th insertion at no charge. Varying ad unit sizes will be averaged to determine free

❚ Advanced Display ❚ Email ❚ Premium Packages ❚ Media Placement Opportunities

CUSTOM MULTI-MEDIA PROGRAMS ❚ Special Issues / Supplements ❚ Patient Education / Handouts ❚ Custom Clinical Quizzes ❚C  ustom Microsites /

Resource Centers ❚ Webcasts / Videos / Roundtables ❚ Research

CONFERENCES ❚ Face-to-Face Events ❚ Symposia

ABOUT FRONTLINE

For further information, contact your account manager or the publisher

3

Emergency Medicine | 2017 INTEGRATED MEDIA KIT | www.mdedge.com/emed-journal ad unit. Premium position charges still applicable on free ads. Free ads count towards earned frequency. Free ads do not count toward corporate discount. Run an ad for the same product in every issue of Emergency Medicine® during 2017 and deduct 8.3% off each insertion throughout the year. ❚ D OUBLE IMPACT DISCOUNT PROGRAM: Run two (2) insertions for the

same product in the same issue of Emergency Medicine® and the second advertising unit is discounted 30% off earned black-and-white rate. When ad units differ in size, the 30% discount is applied to the smaller ad unit. Full color charges apply on both ads, no position guarantees. ❚ P RESCRIBING INFORMATION (PI) PAGE DISCOUNTS: Advertisers with

more than two PI pages qualify for a 50% discount on the earned B&W rate for the 3rd and remaining PI pages. ❚ O RDER OF PRINT AD DISCOUNTS (AS APPLICABLE): 1) Corporate earned

frequency; 2) Journal Combination; 3) Journal list match; 4) New business or launch; 5) Journal continuity; 6) Corporate discount; 7) Agency discount. ❚ P REPAYMENT PLAN: An optional prepayment program is available.

Contact the Publisher for additional details.

CONTACTS PRINT ADVERTISING

Classified Ads

❚ Rates, Incentives & Discounts

The MedJobNetwork consists of an interactive recruitment portal (www.medjobnetwork.com) recruiters use to leverage the reach of the Frontline brands trusted most by Physicians, NPs and PAs. It powers Emergency Medicine’s online Career Center and recruitment eNewsletters with compelling content for our loyal readers seeking new job opportunities. Contact Tim LaPella, Senior Sales Director, at 484-921-5001 or [email protected].

❚ Circulation ❚ Insert Information & Closing Dates ❚ Cover Tips & Outserts ❚ Editorial ❚ General Information ❚ Printing Specifications

Split Run – advertisers will not qualify for combination, continuity, or new business/launch programs. Split run insertions do count toward earned frequency and corporate discounts do apply.

❚ List match and other demographic editions also available. Please

use the following formula: % of circulation (minimum is 50%) x appropriate insert rate at applied frequency x the number of pages + mechanical charge (commissionable, per insertion: $1,300 for preprinted inserts and $1,520 for run-of-book ads.)

DIGITAL ADVERTISING & SPECIFICATIONS ❚ HCP Targeting ❚ General Display ❚ Advanced Display ❚ Email

❚ Full-page ads only for demographic, list match, and special editions.

❚ Premium Packages

❚ Split runs are not available on covers or in positions.

❚ Media Placement Opportunities

❚ Any regional or demographic selection that generates additional

versions of the journal will be considered a split run. Demographic split runs are available at the discretion of the publisher. ❚ Gross charges include mechanical charges but do not include

charges from list service for record tags, which are mandatory for all split-run projects.

Sold annually on a contract basis to individual advertisers. Space premiums are charged on the black-and-white earned rate (color charges are then added). Cancellations of less than 60 days written notice will incur a fee equal to the cost of the premium for one month.

Fourth cover*

❚ Special Issues / Supplements ❚ Patient Education / Handouts ❚ Custom Clinical Quizzes ❚C  ustom Microsites /

Covers, Positions

Covers Second cover*

CUSTOM MULTI-MEDIA PROGRAMS

Resource Centers ❚ Webcasts / Videos / Roundtables ❚ Research

CONFERENCES ❚ Face-to-Face Events

Earned rate plus 25% premium and color charge. Earned rate plus 50% premium and color charge. Sold in combination with 3rd cover only.

Page facing Earned rate plus 10% premium and color charges “Diagnosis at a Glance” Positions Opposite Table of Earned rate plus 10% premium and color charges Contents *PREMIUM APPLIES TO BLACK-AND-WHITE RATE OF ONE PAGE ONLY

❚ Symposia

ABOUT FRONTLINE

For further information, contact your account manager or the publisher

4

Emergency Medicine | 2017 INTEGRATED MEDIA KIT | www.mdedge.com/emed-journal

CONTACTS PRINT ADVERTISING ❚ Rates, Incentives & Discounts

RATES & DISCOUNTS (CONTINUED)

❚ Circulation ❚ Insert Information & Closing Dates ❚ Cover Tips & Outserts

Run-of-Book Rates

❚ Editorial

BLACK-AND-WHITE RATES

❚ General Information

Frequency

1x

6x

12x

24x

36x

48x

60x

72x

96x

120x

144x

Full Page

$4,010

$3,855

$3,680

$3,605

$3,485

$3,455

$3,330

$3,215

$3,130

$3,050

$2,975

2/3 Page

3,125

3,005

2,875

2,870

2,830

2,765

2,680

2,585

2,520

2,450

2,400

1/2 Page

2,655

2,550

2,445

2,440

2,405

2,350

2,275

2,200

2,130

2,090

2,050

DIGITAL ADVERTISING & SPECIFICATIONS

1/3 Page

1,985

1,910

1,830

1,825

1,795

1,765

1,695

1,645

1,605

1,565

1,525

❚ HCP Targeting

❚ Printing Specifications

❚ General Display

Color Rates

❚ Advanced Display ❚ Email

Standard color

$765

Matched color

$1,035

❚ Premium Packages

Matched color metallic

$1,075

❚ Media Placement Opportunities

Three & Four color

$1,915

Five color

$2,950

CUSTOM MULTI-MEDIA PROGRAMS ❚ Special Issues / Supplements

Bleed: No Charge

❚ Patient Education / Handouts

Insert Rates

❚ Custom Clinical Quizzes

Frequency

1x

6x

12x

24x

36x

48x

60x

72x

96x

120x

144x

2 Page

$9,575

$9,235

$8,900

$8,885

$8,775

$8,620

$8,505

$8,405

$8,330

$8,265

$8,195

4 Page

17,625

16,965

16,300

16,270

16,160

15,750

15,635

15,530

15,460

15,395

15,325

6 Page

N/A

25,030

24,040

23,980

23,870

23,195

23,090

22,980

22,910

22,845

22,770

8 Page

N/A

32,760

31,440

31,375

31,270

30,335

30,225

30,120

30,050

29,980

29,910

10 Page

N/A

41,180

39,515

39,430

39,330

38,110

38,005

37,895

37,830

37,760

37,690

12 Page

N/A

N/A

46,920

46,830

46,715

45,245

45,140

45,030

44,965

44,895

44,825

16 Page

N/A

N/A

61,725

61,590

61,480

59,500

59,400

59,290

59,220

59,145

59,080

24 Page

N/A

N/A

N/A

91,140

91,025

88,030

87,925

87,820

87,755

87,685

87,610

❚C  ustom Microsites /

Resource Centers ❚ Webcasts / Videos / Roundtables ❚ Research

CONFERENCES ❚ Face-to-Face Events ❚ Symposia

ABOUT FRONTLINE

For further information, contact your account manager or the publisher

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Emergency Medicine | 2017 INTEGRATED MEDIA KIT | www.mdedge.com/emed-journal

CONTACTS PRINT ADVERTISING ❚ Rates, Incentives & Discounts

CIRCULATION Description of Circulation Parameters Emergency Medicine® circulates to emergency physicians.

Demographic Selection Criteria ❚  AGE: Not applicable ❚  PRESCRIBING: Not applicable

❚ Circulation

Circulation Verification ❚  B PA BRAND AUDIT: July 2016 ❚  M AILING LIST AVAILABILITY: Michael Constantino

Senior Account Manager,
Infogroup | Edith Roman-ePostDirect Tel: 800-223-2194 ext 748 or 845-731-2748 Fax: 845-620-9035 E-mail: [email protected]

❚ Insert Information & Closing Dates ❚ Cover Tips & Outserts ❚ Editorial ❚ General Information ❚ Printing Specifications

❚  C IRCULATION DISTRIBUTION: 98% controlled, 2% paid

DIGITAL ADVERTISING & SPECIFICATIONS

❚  PAID INFORMATION: Total paid: 614

❚ HCP Targeting

❚  FOR SUBSCRIPTION RATES, CONTACT 800-480-4851

❚ General Display ❚ Advanced Display ❚ Email ❚ Premium Packages

Coverage ❚  C IRCULATION ANALYSIS: 39,820 Emergency Physicians

CLICK HERE for the most current BPA statement

❚ Media Placement Opportunities

CUSTOM MULTI-MEDIA PROGRAMS ❚ Special Issues / Supplements ❚ Patient Education / Handouts ❚ Custom Clinical Quizzes ❚C  ustom Microsites /

Resource Centers ❚ Webcasts / Videos / Roundtables ❚ Research

CONFERENCES ❚ Face-to-Face Events ❚ Symposia

ABOUT FRONTLINE

For further information, contact your account manager or the publisher

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Emergency Medicine | 2017 INTEGRATED MEDIA KIT | www.mdedge.com/emed-journal

CONTACTS PRINT ADVERTISING

INSERT INFORMATION

ISSUANCE & CLOSING DATES

Availability and Acceptance

First Issue: February 1969.

❚  AVAILABILITY: All inserts are subject to publisher’s approval. Sample

must be provided for review. ❚  ACCEPTANCE: Full-size stock samples must be submitted for approval

prior to publication. ❚  S PECIAL INSERT FEATURES:

Gatefolds, shortcuts, and other nonstandard features (eg, paper stock weight over maximum micrometer reading) are subject to publisher’s approval and may incur a premium charge.

❚  C HARGES: See above.

BRCs Accepted if they accompany a full-page ad. Must meet postal regulations. Charge: $4,010

Standard Sizes and Specifications All inserts are to be supplied untrimmed, printed, folded (except single leaf), and ready for binding. Maximum paper stock: 80 lb; maximum micrometer readings: 0.004”.

Trimming Insert delivered size should be 8 1/8” x 11”. Trimming of oversize inserts will be charged at cost. Keep live matter 3/8” from trimmed edges; allow 1/8” head, foot, gutter, and right side trim. Book is jogged to head, perfect-bound. Publication trim size is 7 7/8” x 10 3/4”.

Insert Quantity: FULL-RUN: 38,000

Shipping Mark all insert cartons with title of journal, month of issue, and advertiser. SHIP TO: Publishers Press ATTN: Tammy Cristobal TITLE NAME/ISSUE DATE 13487 South Preston Highway Lebanon Junction, KY 40150 Tel: 800-627-5801

❚ Rates, Incentives & Discounts ❚ Circulation ❚ Insert Information & Closing Dates ❚ Cover Tips & Outserts

Frequency: Monthly.

❚ Editorial

Issue Date: Month of issuance.

❚ General Information

Mailing Date and Class: The 15th of publication month. Periodicals class.

❚ Printing Specifications

Closing Dates (subject to change):

DIGITAL ADVERTISING & SPECIFICATIONS

Issue January February March April May June July August September October November December

SPACE

MATERIAL

INSERTS

Reservation 12/13/2016 1/13/2017 2/10/2017 3/9/2017 4/13/2017 5/11/2017 6/13/2017 7/14/2017 8/15/2017 9/13/2017 10/12/2017 11/10/2017

Due 12/20/2016 1/20/2017 2/16/2017 3/16/2017 4/20/2017 5/17/2017 6/19/2017 7/19/2017 8/22/2017 9/20/2017 10/18/2017 11/16/2017

Due 1/3/2017 1/31/2017 2/28/2017 3/27/2017 5/1/2017 5/30/2017 6/29/2017 8/1/2017 8/31/2017 9/29/2017 10/30/2017 11/30/2017

❚ HCP Targeting ❚ General Display ❚ Advanced Display ❚ Email ❚ Premium Packages ❚ Media Placement Opportunities

CUSTOM MULTI-MEDIA PROGRAMS ❚ Special Issues / Supplements ❚ Patient Education / Handouts ❚ Custom Clinical Quizzes ❚C  ustom Microsites /

Resource Centers ❚ Webcasts / Videos / Roundtables ❚ Research

CONFERENCES ❚ Face-to-Face Events ❚ Symposia

ABOUT FRONTLINE

For further information, contact your account manager or the publisher

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Emergency Medicine | 2017 INTEGRATED MEDIA KIT | www.mdedge.com/emed-journal

CONTACTS PRINT ADVERTISING

COVER TIPS / OUTSERTS

REPRINTS/EPRINTS

Cover Tip

Cover Tip Specs Specifications Size: 7 1/2'' (w) x 5 1/4'' (h) Print on 80lb stock No HV coating

Description 2-page - 4 page 6-page - 8 page

❚ Circulation

Reprints are a basic necessity for medical meetings, conferences, and exhibit booths. They are a valuable tool for direct mail, press kits, sales force education, sales calls, leave behinds, new product launches, formulary kits, and much more. They are a welcome educational service to physicians, nurses, pharmacists, and other health care providers. Reprints/ePrints help your sales force speak to clinicians with knowledge and relevance. We can also recommend related articles to create a comprehensive review package for your customers. Reprints of articles and custom reprints are available.

 over Tips are a cost-effective method C to capture immediate exposure and to get your message to an engaged audience of emergency and urgent care physicians with the brand they trust most. Count on prime exposure when you use a cover tip for: ❚  A new product launch ❚  A “coming soon” ad ❚  An upcoming event

❚ Rates, Incentives & Discounts

Total Net Cost* $17,000 net $20,000 net

*Printing is not included in the above rates, please contact the Publisher or your Account Manager.

❚  Cost is net; non-commissionable. ❚  All cover tips must supply a sample or accurate mock-up three

weeks prior to materials’ due date. ❚  Any cover tip that includes a folded PI:

• Will incur an additional charge • Must run as a 4 pager with PI glued on inside and wafer sealed ❚  Cancellations of less than 60 days written notice will incur a fee

equal to 25% of the cost

Outserts Outserts are a great opportunity to capture high visibility through Emergency Medicine® that’s highly read and trusted. Your preprinted Outserts are placed over a current issue and polybagged for outstanding exposure. This is a cost-effective way to get your message to an engaged audience with a brand they trust most. Samples must be submitted for review. Availability contingent upon approval.

For USA & CANADA ONLY CONTACT: Brett Petillo, Sales Manager Wright’s Media 2407 Timberloch Place, Suite B The Woodlands, TX 77386 Office: 281-419-5725 Toll Free: 877-652-5295 Cell: 832-458-9467 Email: [email protected] Website: www.wrightsmedia.com

ALL OTHER CONTACT: Ray Thibodeau, Executive Vice President Content Ed Net 196 West Ashland St. Suite 102 Doylestown, PA 18901 Phone: 267-895-1758 Cell: 215-933-8484 Skype: raythibodeau1 Email: [email protected] Website: www.contentednet.com

❚ Insert Information & Closing Dates ❚ Cover Tips & Outserts ❚ Editorial ❚ General Information ❚ Printing Specifications

DIGITAL ADVERTISING & SPECIFICATIONS ❚ HCP Targeting ❚ General Display ❚ Advanced Display ❚ Email ❚ Premium Packages ❚ Media Placement Opportunities

CUSTOM MULTI-MEDIA PROGRAMS ❚ Special Issues / Supplements ❚ Patient Education / Handouts ❚ Custom Clinical Quizzes ❚C  ustom Microsites /

Resource Centers ❚ Webcasts / Videos / Roundtables ❚ Research

CONFERENCES ❚ Face-to-Face Events ❚ Symposia

ABOUT FRONTLINE

For further information, contact your account manager or the publisher

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Emergency Medicine | 2017 INTEGRATED MEDIA KIT | www.mdedge.com/emed-journal

CONTACTS PRINT ADVERTISING

EDITORIAL

GENERAL INFORMATION

General Editorial Direction

Requirements for Advertising Acceptance

Emergency Medicine® is the only practical peer-reviewed monthly journal dedicated to meeting the educational needs of emergency physicians. Its clear, how-to style guides the reader through diagnosis, treatment, and follow-up and provides practical information the emergency physician can immediately apply. Digital newsletters keep readers updated on news and offer MD-IQ quizzes. An electronic TOC edition of the publication directs readers to the online version of the print edition.

Average Issue Information (2015-2016) ❚  Editorial:

• State-of-the-art review articles • Case Studies in Toxicology • Malpractice Counsel • Emergency Imaging • From the Editor in Chief • First EDition

Origin of Editorial ❚ STAFF WRITTEN: 20% ❚ SOLICITED: 60% ❚  U NSOLICITED: 20% ❚ PEER REVIEWED: Articles are reviewed in blinded fashion by editorial

board members and other experts in relevant fields.

Editorial Research Editorial surveys are conducted on a regular basis to ensure that the editorial content of Emergency Medicine® is of the highest quality and vital to the needs of its physician audience.

Ad Format and Placement Policy FORMAT:

❚ Between articles? Yes ❚

Welled? No ❚ Stacked? No ❚ Within articles? No ❚ Are ads rotated? Yes

Professional and nonprofessional products or services are subject to Editorial Board and Publisher approval and are accepted provided they are in harmony with the policy of service to the medical profession. Nonprofessional product and service advertisers should submit copy 2 weeks prior to closing date. In consideration of the acceptance of the advertisement (subject always to the other Standard Terms and Conditions of our Rate Card – click the link for details) , the agency and the advertiser must, in regard to the contents of the advertisement, indemnify and save the Publisher harmless against any expense arising from claims or actions against the Publisher because of the publication of the contents of the advertisement. Advertisements that resemble editorial material or the publication’s editorial format will carry the word “advertisement” in at least 10-point type at the top or bottom. Run-ofbook cancellations are accepted in writing up to the official date for space without penalty. Penalty is applied in all other situations and is assessed as administrative and production charges incurred by the publisher.

Advertiser Services 2017 Bonus Distribution: OCTOBER ISSUE: ACEP-American College of Emergency Physicians, Washington, DC, October 30-November 2, 2017

❚ Rates, Incentives & Discounts ❚ Circulation ❚ Insert Information & Closing Dates ❚ Cover Tips & Outserts ❚ Editorial ❚ General Information ❚ Printing Specifications

DIGITAL ADVERTISING & SPECIFICATIONS ❚ HCP Targeting ❚ General Display ❚ Advanced Display ❚ Email ❚ Premium Packages ❚ Media Placement Opportunities

CUSTOM MULTI-MEDIA PROGRAMS ❚ Special Issues / Supplements ❚ Patient Education / Handouts ❚ Custom Clinical Quizzes ❚C  ustom Microsites /

Resource Centers ❚ Webcasts / Videos / Roundtables ❚ Research

CONFERENCES ❚ Face-to-Face Events ❚ Symposia

ABOUT FRONTLINE

AD/EDIT RATIO INFORMATION: 55/45

For further information, contact your account manager or the publisher

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Emergency Medicine | 2017 INTEGRATED MEDIA KIT | www.mdedge.com/emed-journal

CONTACTS PRINT ADVERTISING ❚ Rates, Incentives & Discounts

PRINTING SPECIFICATIONS

❚ Circulation

Ad Sizes and Bleed Sizes

Reproduction Requirements Width/Depth

Ad Sizes

Bleed Sizes

2-page spread

15” x 10”

1 page

7” x 10”'

16 1⁄4” x 11” 8 1⁄8” x 11”

2/3 page 1/3 page

4 3/8” x 10” 2 1⁄2” x 10” 7

1/2 page (h)

7” x 4 ⁄8”

1/2 page (v)

3 ⁄8” x 10”

3

4 5⁄8” x 11” 3” x 11” 1 1 8 ⁄8” x 5 ⁄2 4” x 11”

❚  Hold all live matter in 3/8’’ from trim on all sides. ❚  Trim size of journals: 7 7/8’’ x 103/4’’.

Paper Stock ❚  I NSIDE PAGES: 50# coated. ❚  COVERS: 100# coated.

Type of Binding: Perfect-bound. Half-Tone Screen Recommendations

❚ Insert Information & Closing Dates

❚ Follow Specifications for Web Offset Publication (S.W.O.P.) guidelines

❚ Cover Tips & Outserts

❚ 133-line screen recommended. Maximum density 280%. Body and

❚ Editorial

cover printed heat-set web offset.

Materials Accepted: PDF x1a and PDF. Digital contract color proof required. Send reproduction materials to: Emergency Medicine® Frontline Medical Communications Inc. 7 Century Drive, Suite 302 Parsippany, NJ 07054-4609 Attn: Michael Wendt Tel: 973-206-8010 Fax: 973-206-9535 E-mail: [email protected]

Materials Policy: Materials, including inserts, discs, and electronic files, will be held one year from date of last insertion and then destroyed.

❚ General Information ❚ Printing Specifications

DIGITAL ADVERTISING & SPECIFICATIONS ❚ HCP Targeting ❚ General Display ❚ Advanced Display ❚ Email ❚ Premium Packages ❚ Media Placement Opportunities

CUSTOM MULTI-MEDIA PROGRAMS

❚  COVERS: 150 line.

❚ Special Issues / Supplements

❚  I NSIDE: 133 line.

❚ Patient Education / Handouts

❚  4 -COLOR: 133 line.

❚ Custom Clinical Quizzes

❚  D ENSITY OF TONE: 4-color cover 320%, 4-color inside 300%, 2-color

inside 180%.

❚C  ustom Microsites /

Resource Centers ❚ Webcasts / Videos / Roundtables ❚ Research

CONFERENCES ❚ Face-to-Face Events ❚ Symposia

ABOUT FRONTLINE

For further information, contact your account manager or the publisher

10 Emergency Medicine | 2017 INTEGRATED MEDIA KIT | www.mdedge.com/emed-journal

CONTACTS PRINT ADVERTISING

DIGITAL ADVERTISING & SPECIFICATIONS

❚ Rates, Incentives & Discounts ❚ Circulation ❚ Insert Information & Closing Dates ❚ Cover Tips & Outserts

INTRODUCING MDedge™

❚ Editorial

—a new, state-of-the-art web resource for busy HCPs. MDedge™ is a fully integrated web portal of personalized medical news, clinical content and interactive learning from the trusted equity of FMC’s 33 specialty-specific websites and publications.

❚ General Information ❚ Printing Specifications

DIGITAL ADVERTISING & SPECIFICATIONS

With the launch of MDedge™, Emergency Medicine® website offers HCPs a streamlined, powerful, and seamless user experience and the latest in time-saving functionality – faster load times, enhanced search, superior navigation, and true multi-channel, responsive design on all their devices.

❚ HCP Targeting ❚ General Display ❚ Advanced Display

Advertisers benefit from superior reach, new sponsorship opportunities, and built-in flexibility to optimize use of their own assets. Extensive marketing options range from general awareness and contextual tactics to content development.

❚ Email ❚ Premium Packages ❚ Media Placement Opportunities

CUSTOM MULTI-MEDIA PROGRAMS ❚ Special Issues / Supplements ❚ Patient Education / Handouts ❚ Custom Clinical Quizzes ❚C  ustom Microsites /

Resource Centers ❚ Webcasts / Videos / Roundtables ❚ Research

HCP TARGETING/DATA Frontline Medical Communications has the capability to target, track, and evaluate engagement of physicians and other healthcare professionals through multiple touch-points. FMC provides you with the option of targeting our readers/visitors/users across all channels,

including multiple screens. Take advantage of this unique opportunity to target multidisciplinary audiences via multiple channels enabling tailored messages to be delivered to the right audience at the right time. (continued on next page)

CONFERENCES ❚ Face-to-Face Events ❚ Symposia

ABOUT FRONTLINE

For further information, contact your account manager or the publisher

11 Emergency Medicine | 2017 INTEGRATED MEDIA KIT | www.mdedge.com/emed-journal

CONTACTS PRINT ADVERTISING

HCP LEVEL DATA (VALUE-ADD)

❚ Rates, Incentives & Discounts ❚ Circulation

CONTINUED

FMC can provide up-to-date insights on your strategic tactics through comprehensive analytical reports. ❚  Tactics available for tracking include display and mobile banners, eNewsletters and eBlasts, text ads, sponsored landing pages, microsites/resource centers and webcasts. ❚  HCP level reporting will be provided on either a monthly or annual basis. ❚  Data feeds for client CRMs available. ❚  Additional costs may apply.

User data provided: ❚  First and last name ❚  City, State, Zip code ❚  Specialty ❚ Title ❚  Type of Practice ❚  NPI # Engagement data ❚  Web usage (visits, pageviews, time spent, banner impressions) ❚  Email usage (delivered, opened, clicks)

❚ Insert Information & Closing Dates ❚ Cover Tips & Outserts ❚ Editorial ❚ General Information ❚ Printing Specifications

DIGITAL ADVERTISING & SPECIFICATIONS ❚ HCP Targeting ❚ General Display

NOTE: HCP Level “User” Data and Engagement Data are included as value-add unless otherwise specified.

❚ Advanced Display

Contact the Publisher or your Account Manager for details and pricing..

❚ Premium Packages

❚ Email

❚ Media Placement Opportunities

CUSTOM MULTI-MEDIA PROGRAMS REPORT EXAMPLES:

❚ Special Issues / Supplements

USER DATA

❚ Patient Education / Handouts ❚ Custom Clinical Quizzes ❚C  ustom Microsites /

Resource Centers ❚ Webcasts / Videos / Roundtables ❚ Research

ENGAGEMENT DATA

CONFERENCES ❚ Face-to-Face Events ❚ Symposia

ABOUT FRONTLINE

For further information, contact your account manager or the publisher

12 Emergency Medicine | 2017 INTEGRATED MEDIA KIT | www.mdedge.com/emed-journal

CONTACTS PRINT ADVERTISING ❚ Rates, Incentives & Discounts

GENERAL DISPLAY

❚ Circulation ❚ Insert Information & Closing Dates

By using our highly-trafficked Web sites, your ad message can reach physicians and allied health care professionals.

Site-wide Interstitials

❚ Cover Tips & Outserts

Web Site “From Industry” Content Box

❚ Editorial

Interstitials are high impact advertising that are available on all Frontline Web sites. The interstitial appears 5-10 seconds after a user visits the site and only displays 1x per visit. ❚  Cost Model: CPD (Cost Per Day) ❚  Asset Type: 300x250 & 640x480 Banners (Rich Media is accepted) ❚  Creative Type: .html5, .swf, IFRAME, .gif and .jpg

Text Ads are available on all Frontline Web sites and are a great fit for general awareness campaigns. Ads appear on pageviews that are not exclusively sponsored. ❚  Cost Model: CPC (Cost Per Click) or Flat Rate ❚  Asset Type: 150 Character Max (1 Destination URL Max) ❚  Creative Type: Text, Article/Video in pop-up

CLICK HERE FOR DETAILED SPECIFICATIONS

Contact the Publisher or your Account Manager for details and pricing.

❚ General Information ❚ Printing Specifications

DIGITAL ADVERTISING & SPECIFICATIONS ❚ HCP Targeting ❚ General Display ❚ Advanced Display ❚ Email ❚ Premium Packages ❚ Media Placement Opportunities

Close this ad X

YOUR AD HERE

CUSTOM MULTI-MEDIA PROGRAMS

YOUR AD HERE

❚ Special Issues / Supplements ❚ Patient Education / Handouts ❚ Custom Clinical Quizzes ❚C  ustom Microsites / YOUR AD HERE

Resource Centers ❚ Webcasts / Videos / Roundtables ❚ Research

CONFERENCES YOUR AD HERE

❚ Face-to-Face Events ❚ Symposia

ABOUT FRONTLINE

YOUR AD HERE

For further information, contact your account manager or the publisher

13 Emergency Medicine | 2017 INTEGRATED MEDIA KIT | www.mdedge.com/emed-journal

CONTACTS PRINT ADVERTISING

GENERAL DISPLAY Native Advertorial Native Advertorials allow sponsors to imbed brand assets, text and/or images within Frontline content. ❚  Cost Model: CPC (Cost Per Click) or Flat Rate ❚  Asset Type: Text, Images, Video, PDFs, e-Details, Learning Modules,

etc. (2 Destination URLs Max) ❚  Creative Type: .mp4, .mov, .gif, .jpg, .pdf, .html5 or .swf

NOTE: HCP Level “User” Data and Engagement Data are included as value-add.

NATIVE ADVERTORIAL

❚ Rates, Incentives & Discounts ❚ Circulation ❚ Insert Information & Closing Dates ❚ Cover Tips & Outserts ❚ Editorial ❚ General Information ❚ Printing Specifications

DIGITAL ADVERTISING & SPECIFICATIONS ❚ HCP Targeting ❚ General Display ❚ Advanced Display ❚ Email ❚ Premium Packages

ADVANCED DISPLAY ADVERTISING OPPORTUNITIES Programmatic Marketplace ❚  Geographic, Behavioral, Contextual or List Match targeting is

available on select Frontline Web sites. ❚  Partners must be aligned with a Demand Side Platform (DSP) in

order to participate. Viewability guarantees are not applicable for this tactic. ❚  Minimum monthly commitment may be required in order to

participate.

❚ Media Placement Opportunities

CUSTOM MULTI-MEDIA PROGRAMS ❚ Special Issues / Supplements ❚ Patient Education / Handouts ❚ Custom Clinical Quizzes ❚C  ustom Microsites /

Resource Centers ❚ Webcasts / Videos / Roundtables ❚ Research

❚  Cost Model: CPM (Cost Per Thousand)

CONFERENCES

❚  Asset Type: 728x90 & 300x250 Banners (Rich Media is accepted)

❚ Face-to-Face Events

❚  Creative Type: .html5, .swf, IFRAME, .gif and .jpg

❚ Symposia

Contact the Publisher or your Account Manager for details and pricing.

ABOUT FRONTLINE

For further information, contact your account manager or the publisher

14 Emergency Medicine | 2017 INTEGRATED MEDIA KIT | www.mdedge.com/emed-journal

CONTACTS PRINT ADVERTISING

EMAIL / ENEWSLET TERS

Desktop

❚ Rates, Incentives & Discounts

Mobile

Emergency Medicine® regular eNewsletters puts your ad message in front of a targeted audience that is eager to receive relevant information from a brand they trust. Delivered directly to their email address, your promotional message is seen within an editorial environment that helps drive traffic to your brand. Position exclusivity is per month. Details below.

❚ Circulation ❚ Insert Information & Closing Dates ❚ Cover Tips & Outserts ❚ Editorial ❚ General Information

YOUR AD HERE

eTOC

DIGITAL ADVERTISING & SPECIFICATIONS

This e-mail blast goes to 18,000+ emergency and urgent care physicians and 2,000 NP/PAs, putting your message in front of a targeted audience that is eager to receive relevant information from a brand they trust.

❚ HCP Targeting ❚ General Display ❚ Advanced Display

❚  Cancellations of less than 30 days written notice will incur a fee

YOUR AD HERE

equal to 1 month of contracted space. Advertisers can choose to sponsor one banner or exclusively sponsor an entire deployment. Deployments are mobile optimized for Smartphone users.

❚ Email ❚ Premium Packages ❚ Media Placement Opportunities

❚  COST MODEL: Flat or CPS (Cost Per Send)

CUSTOM MULTI-MEDIA PROGRAMS

❚  A SSET TYPE: 728x90 and/or 300x250 Banners (Static Only)

❚ Special Issues / Supplements

❚  C REATIVE TYPE: .gif, .jpg, .png & .bmp

CLICK HERE FOR DETAILED SPECIFICATIONS

❚ Printing Specifications

❚ Patient Education / Handouts

eNewsletter Text Ad

❚ Custom Clinical Quizzes

Text Ads are available within select eNewsletters and are a great fit for general awareness campaigns. Text ads can appear on any of the available rectangle positions.

❚C  ustom Microsites /

Ads appear above the fold. Deployments are mobile optimized for Smartphone users.

❚ Research

❚  COST MODEL: Flat or CPC (Cost Per Click)

CONFERENCES

❚  A SSET TYPE: 250 Character Max (2 Destination URLs Max)

❚ Face-to-Face Events

❚ CREATIVE TYPE: Text

❚ Symposia

Contact the Publisher or your Account Manager for details and pricing.

ABOUT FRONTLINE

Resource Centers ❚ Webcasts / Videos / Roundtables

For further information, contact your account manager or the publisher

15 Emergency Medicine | 2017 INTEGRATED MEDIA KIT | www.mdedge.com/emed-journal

CONTACTS PRINT ADVERTISING ❚ Rates, Incentives & Discounts

EMAIL / ENEWSLET TERS Disease-State Mash-Up

❚ Circulation DESKTOP

❚ Insert Information & Closing Dates

MOBILE

❚ Cover Tips & Outserts

Therapeutic specific eNewsletters can be created by each Frontline brand, with multiple forms of content (News, Reviews, Summaries, Quizzes & Multimedia). Disease-State Mash-Up eNewsletters are only available to exclusive sponsors. Deployments are mobile optimized for Smartphone users.

❚ Editorial ❚ General Information ❚ Printing Specifications

❚  Cost Model: Flat or CPS (Cost Per Send) ❚  Asset Type: 728x90 and/or 300x250 Banners (Static Only) ❚  Creative Type: .gif, .jpg, .png & .bmp

YOUR AD HERE

❚ Advanced Display ❚ Email

Each Frontline brand has the ability to deploy commercial messaging on behalf of our sponsors. Each brand’s list is well established and comprises “Engaged” HCPs. Partners can deploy up to three drops annually per audience.

❚  Asset Type: Finalized .html e-Blast ❚  Creative Type: .html

NOTE: HCP Level “User” Data and Engagement Data are included as value-add. Contact the Publisher or your Account Manager for details and pricing.

❚ HCP Targeting ❚ General Display

Custom eBlast (List Rentals)

❚  Cost Model: Flat or CPS (Cost Per Send)

DIGITAL ADVERTISING & SPECIFICATIONS

❚ Premium Packages ❚ Media Placement Opportunities

YOUR AD HERE

CUSTOM MULTI-MEDIA PROGRAMS ❚ Special Issues / Supplements ❚ Patient Education / Handouts ❚ Custom Clinical Quizzes ❚C  ustom Microsites /

Resource Centers ❚ Webcasts / Videos / Roundtables ❚ Research

CONFERENCES ❚ Face-to-Face Events ❚ Symposia

ABOUT FRONTLINE

For further information, contact your account manager or the publisher

16 Emergency Medicine | 2017 INTEGRATED MEDIA KIT | www.mdedge.com/emed-journal

CONTACTS PRINT ADVERTISING ❚ Rates, Incentives & Discounts

PREMIUM PACKAGES (WEB + EMAIL)

❚ Circulation ❚ Insert Information & Closing Dates

Specialty Focus Channel Sponsorships Specialty Focus Channels are Specialty/Disease-State roadblock packages that are available on all Frontline Web sites. Sponsorships comprise ROS (site), Channel Section (site), and two therapeutic e-Newsletters (e-mail). “Rising Star” ad units can be included, but guarantees will decrease by 25% (pricing is unaffected). HCP Level “User” Data and Engagement Data are included as value-add.

❚ Cover Tips & Outserts ❚ Editorial ❚ General Information ❚ Printing Specifications

YOUR AD HERE

❚

Cost Model: Flat or CPM (Cost Per Thousand)

DIGITAL ADVERTISING & SPECIFICATIONS

❚

Asset Type:

❚ HCP Targeting



• Web: 728x90 & 300x250 (Rich Media is accepted)

• E-mail: 728x90 and/or 300x250 Banners (Static Only) ❚  Asset Housing is offered as value add, within the channel homepage.

❚ General Display

YOUR AD HERE

• Web: .html5, .swf, IFRAME, .gif and .jpg



• E-mail: .gif, .jpg, .png & .bmp

❚ Media Placement Opportunities

YOUR AD HERE

Physician Exclusive Own advertising rights to a select group of physicians/HCPs based on list match or geographic targeting. Sponsorships can include website visits, video views, HTML eBlasts or eNewsletters, print distribution, and text ads. ❚ ❚

Cost Model: CPO (Opens), CPV (Visit) Asset Type:

• Web: 728x90 & 300x250 (Rich Media is accepted), 30-second pre-roll video

❚ Email ❚ Premium Packages

❚  Creative Type:

❚ Advanced Display

CUSTOM MULTI-MEDIA PROGRAMS ❚ Special Issues / Supplements

YOUR AD HERE

❚ Patient Education / Handouts ❚ Custom Clinical Quizzes ❚C  ustom Microsites /

Resource Centers ❚ Webcasts / Videos / Roundtables ❚ Research



• E-mail: 728x90 and/or 300x250 Banners (static only)

CONFERENCES

❚

Creative Type:

❚ Face-to-Face Events



• Web: .html5, .swf, .mp4, .mov, .gif and .jpg

❚ Symposia



• Email: .gif, .jpg, .png & .bmp

ABOUT FRONTLINE

Contact the Publisher or your Account Manager for details and pricing.

For further information, contact your account manager or the publisher

17 Emergency Medicine | 2017 INTEGRATED MEDIA KIT | www.mdedge.com/emed-journal

CONTACTS PRINT ADVERTISING ❚ Rates, Incentives & Discounts

PREMIUM PACKAGES (WEB + EMAIL)

❚ Circulation ❚ Insert Information & Closing Dates

Conference Coverage Sponsorships Conference Coverage Sponsorships are available on select Frontline Web sites. Conference packages include ROS (site), Conference Section (site) and five eBlasts (1 Pre, 3 Dailies & 1 Summary Wrap-Up) (e-mail). “Rising Star” ad units can be included, but guarantees will decrease by 25% (pricing is unaffected). HCP Level “User” Data and Engagement Data are included as value-add. ❚

Cost Model: Flat or CPM

❚

Asset Type:



• Web: 728x90 & 300x250 (Rich Media is accepted)

❚ Cover Tips & Outserts ❚ Editorial ❚ General Information ❚ Printing Specifications

YOUR AD HERE

DIGITAL ADVERTISING & SPECIFICATIONS ❚ HCP Targeting

YOUR AD HERE

❚  Creative Type:

• Web: .html5, .swf, IFRAME, .gif and .jpg



• E-mail: .gif, .jpg, .png & .bmp

Contact the Publisher or your Account Manager for details and pricing.

❚ General Display ❚ Advanced Display

• E-mail: 728x90 and/or 300x250 Banners (Static Only) ❚  Asset Housing is offered as value add, within the channel homepage.

❚ Email

YOUR AD HERE

❚ Premium Packages ❚ Media Placement Opportunities

CUSTOM MULTI-MEDIA PROGRAMS YOUR AD HERE

❚ Special Issues / Supplements ❚ Patient Education / Handouts ❚ Custom Clinical Quizzes ❚C  ustom Microsites /

Resource Centers ❚ Webcasts / Videos / Roundtables ❚ Research

CONFERENCES ❚ Face-to-Face Events ❚ Symposia

ABOUT FRONTLINE

For further information, contact your account manager or the publisher

18 Emergency Medicine | 2017 INTEGRATED MEDIA KIT | www.mdedge.com/emed-journal

CONTACTS PRINT ADVERTISING

PREMIUM PACKAGES (WEB + EMAIL)

❚ Rates, Incentives & Discounts ❚ Circulation

Desktop

❚ Insert Information & Closing Dates

MD-IQ Sponsorships (Self-Assessment Quizzes)

❚ Cover Tips & Outserts

General and therapeutic focused quizzes are available for sponsorship. Tactic includes promotional eBlast with each quiz and exclusive advertising within MD-IQ section. Each completed quiz represents 10-11 pageviews with 3-4 banners displayed per page. “Rising Star” ad units can be included, but guarantees will decrease by 25% (pricing is unaffected). HCP Level “User” Data and Engagement Data are included as value-add.

❚ Editorial ❚ General Information

YOUR AD HERE

❚ Printing Specifications

DIGITAL ADVERTISING & SPECIFICATIONS

❚  Cost Model: CPE (Cost Per Engagement)

❚ HCP Targeting

Engagement defined as Completion of Quiz. ❚

Asset Type:



• Web: 728x90 & 300x250 (Rich Media is accepted)

YOUR AD HERE

❚ Advanced Display ❚ Email

• E-mail: 728x90 and/or 300x250 Banners (Static Only) ❚  Asset Housing is offered as value add, within the channel homepage.

❚ Premium Packages

YOUR AD HERE

❚  Creative Type:

• Web: .html5, .swf, IFRAME, .gif and .jpg



• E-mail: .gif, .jpg, .png & .bmp

❚ General Display

❚ Media Placement Opportunities

CUSTOM MULTI-MEDIA PROGRAMS YOUR AD HERE

Contact the Publisher or your Account Manager for details and pricing.

❚ Special Issues / Supplements ❚ Patient Education / Handouts ❚ Custom Clinical Quizzes ❚C  ustom Microsites /

Resource Centers

Mobile

❚ Webcasts / Videos / Roundtables ❚ Research

CONFERENCES ❚ Face-to-Face Events ❚ Symposia

ABOUT FRONTLINE

YOUR AD HERE For further information, contact your account manager or the publisher

19 Emergency Medicine | 2017 INTEGRATED MEDIA KIT | www.mdedge.com/emed-journal

CONTACTS PRINT ADVERTISING ❚ Rates, Incentives & Discounts

MEDIA PLACEMENT OPPORTUNITIES DDisease-State Hub Sponsorship

❚ Circulation ❚ Insert Information & Closing Dates

DISEASE-STATE HUB SPONSORSHIP

Hubs are the ideal destination for HCPs interested in a specific therapeutic area of interest. Sponsorships may include multiple Frontline properties, which combines FMC’s superior CONTENT and REACH (22 + Specialties). Content includes News, Conference Coverage, Reviews, Summaries, Quizzes, and Multimedia. Sponsorships include banner advertising (onsite & within eNewsletters) and the ability to house branded content within “sponsored” tabs.

❚ Cover Tips & Outserts

YOUR AD HERE

❚ Editorial ❚ General Information ❚ Printing Specifications

YOUR AD HERE

YOUR AD HERE

FMC will organize a KOL video roundtable focused on a topic of your choice. Video roundtables will be created and promoted on the participating journals’ websites. Sponsors may provide banners and/ or additional assets to run alongside the roundtable.

❚ Advanced Display ❚ Email ❚ Premium Packages ❚ Media Placement Opportunities

KOL VIDEO ROUNDTABLES

The sponsorship includes a patient’s “Journey” in a specific therapeutic area, with HCP, Caregiver and Patient perspectives. The interactive video and text format creates an engaging experience, created to offer users a deeper form of content. The sponsorship includes six content modules, e-Blasts promoting each module and banner advertising throughout the “Journey” experience. Sponsors may provide testimonials in the form of modules to live within FMC developed project journey. Asset housing is available in other ways, so please consult your account manager for details. Contact the Publisher or your Account Manager for details and pricing.

❚ HCP Targeting ❚ General Display

KOL Video Roundtables

Project “Journey”

DIGITAL ADVERTISING & SPECIFICATIONS

CUSTOM MULTI-MEDIA PROGRAMS ❚ Special Issues / Supplements ❚ Patient Education / Handouts ❚ Custom Clinical Quizzes ❚C  ustom Microsites /

Resource Centers ❚ Webcasts / Videos / Roundtables ❚ Research PROJECT “JOURNEY”

CONFERENCES ❚ Face-to-Face Events ❚ Symposia

ABOUT FRONTLINE

For further information, contact your account manager or the publisher

20 Emergency Medicine | 2017 INTEGRATED MEDIA KIT | www.mdedge.com/emed-journal

CONTACTS PRINT ADVERTISING

CUSTOM MULTI-MEDIA PROGRAMS

❚ Rates, Incentives & Discounts ❚ Circulation ❚ Insert Information & Closing Dates

Frontline Brands Deliver Multichannel, Multidisciplinary Learning Experiences As content experts – with unrivaled HCP access and deep KOL relations – Frontline creates relevant, integrated, and compelling multichannel solutions that address your strategic brand imperatives. In addition to leveraging your MLR-approved content, we are proficient in original content development, graphic design, audio visual technology, e-media and project management. We provide considerable expertise in the MLR process and develop exceptional enduring materials based on support from the editorial boards of our proven brands. The valued content of Frontline’s indexed, peer-reviewed, and news-oriented brands (print and digital) provide optimal context for your targeted communications or educational campaign. Virtually all Multimedia formats (webcasts, videos, apps, microsites, digital editions and more) are available based on the requirements of the campaign.

❚ Cover Tips & Outserts ❚ Editorial ❚ General Information ❚ Printing Specifications

DIGITAL ADVERTISING & SPECIFICATIONS ❚ HCP Targeting ❚ General Display

CUSTOM SPECIAL ISSUES / SUPPLEMENTS Custom professional print and digital editions are proven vehicles for educating key targets with brand-specific promotional education. These vehicles can take several forms, depending on complexity of your message and can be featured online as PDFs or as digital editions, to allow for webcasts, audiocasts, response forms, and other interactive elements to enhance learning or drive response. Distribution can be extended to other key HCPs through the comprehensive market access available via our well-established and well-regarded brands and proprietary eDatabase.

❚ Advanced Display ❚ Email ❚ Premium Packages ❚ Media Placement Opportunities

CUSTOM MULTI-MEDIA PROGRAMS ❚ Special Issues / Supplements ❚ Patient Education / Handouts ❚ Custom Clinical Quizzes ❚C  ustom Microsites /

Resource Centers

PATIENT EDUCATION / HANDOUTS Patient Editions are educational tools at point of care customized based on needs and brand directives. They are available via print (polybagged copies with the journal) as well as digitally – and can use BRCs, QR codes, and existing brand assets if appropriate. Patient education handouts devoted to the condition/ disease state can also be sponsored. Reach can be extended through multiple Frontline brands.

❚ Webcasts / Videos / Roundtables ❚ Research

CONFERENCES ❚ Face-to-Face Events ❚ Symposia

ABOUT FRONTLINE

For further information, contact your account manager or the publisher

21 Emergency Medicine | 2017 INTEGRATED MEDIA KIT | www.mdedge.com/emed-journal

CONTACTS PRINT ADVERTISING

CUSTOM MULTI-MEDIA PROGRAMS

❚ Rates, Incentives & Discounts ❚ Circulation ❚ Insert Information & Closing Dates ❚ Cover Tips & Outserts

CUSTOM CLINICAL QUIZZES Engage HCPs you wish to target by sponsoring a brief self-assessment study guide. These clinical challenges test HCP knowledge vis a vis their peers while providing a fun, learning environment to showcase your message. All questions are on-label and housed on a branded landing page – with participant scores and new question alerts. Analyses of the answers identifies HCP-specific learning gaps (and subsequent follow-up if desired).

❚ Editorial ❚ General Information ❚ Printing Specifications

DIGITAL ADVERTISING & SPECIFICATIONS ❚ HCP Targeting ❚ General Display ❚ Advanced Display ❚ Email

CUSTOM MICROSITES / RESOURCE CENTERS Frontline has years of experience developing digital assets geared toward healthcare professionals. Specifically, custom microsites often focus on a key therapeutic area to highlight your product’s value to your target audience. We design, develop, and build your interactive, multimedia site to be hosted via your URL or one provided by Frontline. The site is accessible via multiple platforms – including mobile – and typically includes MLR-approved and peer-reviewed content.

❚ Premium Packages ❚ Media Placement Opportunities

CUSTOM MULTI-MEDIA PROGRAMS ❚ Special Issues / Supplements ❚ Patient Education / Handouts ❚ Custom Clinical Quizzes ❚C  ustom Microsites /

Resource Centers ❚ Webcasts / Videos / Roundtables ❚ Research

CUSTOM WEBCASTS / VIDEOS / ROUNDTABLES We develop branded and unbranded landing pages with audio/video/webcast/virtual or onsite roundtables content conducive to your educational message. The programs feature KOL interviews on topics of relevance (e.g. disease state awareness) and can be developed as a series if warranted. Sponsors can repurpose content in a supplement or as assets for eDetailing. These educational messages are accessible via print, web, mobile and tablet.

CONFERENCES ❚ Face-to-Face Events ❚ Symposia

ABOUT FRONTLINE

Contact the Publisher or your Account Manager for details and pricing.

For further information, contact your account manager or the publisher

22 Emergency Medicine | 2017 INTEGRATED MEDIA KIT | www.mdedge.com/emed-journal

CONTACTS PRINT ADVERTISING

RESEARCH

❚ Rates, Incentives & Discounts ❚ Circulation ❚ Insert Information & Closing Dates ❚ Cover Tips & Outserts

MARKET RESEARCH When you need to gather information and intelligence quickly let us send your query or custom survey to our audience of emergency physicians under the Emergency Medicine® name. Whether it is a therapeutic category you need more information on or just want to know how our targeted audience perceives your product, you can be sure that you will get a high response rate and answers to your query or survey promptly. Contact the Publisher or your Account Manager for details and pricing.

❚ Editorial ❚ General Information ❚ Printing Specifications

DIGITAL ADVERTISING & SPECIFICATIONS ❚ HCP Targeting ❚ General Display ❚ Advanced Display ❚ Email ❚ Premium Packages ❚ Media Placement Opportunities

CUSTOM MULTI-MEDIA PROGRAMS ❚ Special Issues / Supplements ❚ Patient Education / Handouts ❚ Custom Clinical Quizzes ❚C  ustom Microsites /

Resource Centers ❚ Webcasts / Videos / Roundtables ❚ Research

CONFERENCES ❚ Face-to-Face Events ❚ Symposia

ABOUT FRONTLINE

For further information, contact your account manager or the publisher

23 Emergency Medicine | 2017 INTEGRATED MEDIA KIT | www.mdedge.com/emed-journal

CONTACTS PRINT ADVERTISING ❚ Rates, Incentives & Discounts

CONFERENCES

❚ Circulation ❚ Insert Information & Closing Dates ❚ Cover Tips & Outserts ❚ Editorial

FACE-TO-FACE EVENTS Our face-to-face educational events give you access to hard-toreach prospects through one-on-one interaction in a casual, intimate environment, providing the opportunity to: ❚ Cultivate and enhance relationships with hard-to-reach “no see”

physicians and clinicians ❚ Generate qualified leads through face-to-face contact with

practicing physicians and clinicians ❚ Get critical input and feedback on your product or service at a focus

group arranged with a group of our attendees on your behalf ❚ Present your surgical or therapeutic device within the confines of a

private meeting room where you can fully and confidentially display its unique benefits over dinner or a small reception ❚ Participate in a forum from which to cost-effectively produce and

distribute print and online enduring materials to the wider audience of our peer-reviewed journals and journal Websites ❚ Enjoy a higher ROI for your marketing dollar — much more so than

at larger association events

Face-to-face Educational Events presented by Global Academy for Medical Education, LLC, in collaboration with Frontline Medical Communications CURRENT PSYCHIATRY/ AACP PRESENT PSYCHIATRY UPDATE 2016 ENCORE

December 4-6, 2016, Encore at Wynn Las Vegas www.cpaacp-cme.com/encore PELVIC ANATOMY AND GYNECOLOGIC SURGERY SYMPOSIUM (PAGS)

December 10-12, 2016, Encore at Wynn Las Vegas www.PAGS-cme.org DIABETES AND OBESITY SUMMIT (DOS) PROVIDED BY CLEVELAND CLINIC

MINIMALLY INVASIVE SURGERY SYMPOSIUM (MISS)

February 28- March 3, 2017, Encore at Wynn Las Vegas www.MISS-cme.org CURRENT PSYCHIATRY/ AACP PRESENT PSYCHIATRY UPDATE 2017

March 30- April 1, 2017, Marriott Chicago Downtown Magnificent Mile www.cpaacp-cme com CARDIOVASCULAR & RESPIRATORY SUMMIT (CARPS)

July 31–August 2, 2017, Walt Disney World Dolphin Hotel, Orlando, Florida www.CARPS-cme.org PAIN CARE FOR PRIMARY CARE (PCPC EAST)

August 3 -5, 2017, Walt Disney World Dolphin Hotel , Orlando, Florida www.PCPC-cme.com

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METABOLIC AND ENDOCRINE DISEASE SUMMIT (MEDS WEST)

July 2017, TBD www.medsummit-cecme.org

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METABOLIC AND ENDOCRINE DISEASE SUMMIT (MEDS EAST)

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October 2017, Orlando, Florida www.medsummit-cecme.org

❚ Patient Education / Handouts

INNOVATIVE TECHNIQUES: THE KNEE COURSE

❚ Custom Clinical Quizzes

October 2017, Las Vegas www.Knee-cme.org

❚C  ustom Microsites /

PAIN CARE FOR PRIMARY CARE (PCPC WEST)

❚ Webcasts / Videos / Roundtables

November 2017, TBD www.PCPC-cme.com CURRENT PSYCHIATRY/ AACP PRESENT PSYCHIATRY UPDATE 2017 ENCORE

Resource Centers ❚ Research

December 10-12, 2017, Cosmopolitan Hotel, Las Vegas www.cpaacp-cme.com/encore

CONFERENCES

PELVIC ANATOMY AND GYNECOLOGIC SURGERY SYMPOSIUM (PAGS)

❚ Symposia

December 13-16, 2017, Cosmopolitan Hotel, Las Vegas www.PAGS-cme.org

DIGESTIVE DISEASE & SURGERY INSTITUTE

CONTACT:

In collaboration with Global Academy for Medical Education January 12-14, 2017, Hyatt Regency Waikiki Beach, Hawaii www.DOS-cme.org

Guy Pawlak Conference Sales Manager Tel: (973) 206-2328 Email: [email protected]

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24 Emergency Medicine | 2017 INTEGRATED MEDIA KIT | www.mdedge.com/emed-journal

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Benefits of presenting your sponsored symposium at a live event presented by Global Academy for Medical Education, LLC, in collaboration with Frontline Medical Communications ❚  H IGHLY QUALIFIED AUDIENCE

Your content deserves the attention of an engaged audience eager to learn about the latest advances in the specialty. Our attendees are highly qualified clinicians open to embracing the latest treatments, techniques, and therapies.

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All sponsored symposia/product theaters at our educational events are scheduled during mealtime—without competing activities— ensuring robust participation levels from these uniquely qualified physicians and clinicians. (Since meals are provided to all conference attendees, the Sunshine Act is not applicable.)

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Your sponsored symposium or product theater will benefit from a high level of promotion before and during the live event on our web site, in eblasts, and with handouts and signage on site. The sooner you reserve your symposium, the more promotion it will receive

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Presenting a satellite educational symposium or product theater at a live event presented by Global Academy for Medical Education, LLC, in collaboration with Frontline Medical Communications provides a costeffective vehicle to educate physicians on new pharmacotherapies, devices, and therapies to improve patient care.

❚  S UPERB COST EFFICIENCY AND HIGH ROI

❚ Custom Clinical Quizzes

Your symposium will take place in our general session room, making it easy for attendees to locate, and providing you with access to our audiovisual equipment and personnel at no additional charge.

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❚ Educate our audience of early-adopting physicians and generate

Guy Pawlak Conference Sales Manager Tel: (973) 206-2328 Email: [email protected]

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instant feedback in a live environment ❚ Extend the impact of your educational message with enduring

materials distributed in print and online through our peer-reviewed journals and Websites

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25 Emergency Medicine | 2017 INTEGRATED MEDIA KIT | www.mdedge.com/emed-journal

CONTACTS PRINT ADVERTISING ❚ Rates, Incentives & Discounts ❚ Circulation ❚ Insert Information & Closing Dates ❚ Cover Tips & Outserts

Frontline Medical Communications Inc. is one of the healthcare industry’s largest medical communications companies and a leader in digital, print, and live events. The Company leads in HCP-level targeting and is ranked 1st in combined web and print engagements. With the launch of MDedge™ and BPA-audited database, FMC meets the marketing challenges of our clients with superior reach, optimal sponsorship opportunities, and flexible advertising programs. uA  portfolio of 33 print and digital publications, reaching 22 distinct market segments, circulating to 800,000 healthcare professionals (HCPs)

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Frontline Medical Communications (FMC) True HCP Engagement In Every Way, On Every Day

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Click “Contacts” or call 973-206-3434.. Visit www.frontlinemedcom.com or to access all media kits visit www.frontlinerates.com. Email us at [email protected].

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From 1 to 1 million, FMC delivers your message to the right audience at the right time. Leverage our primary care and specialty reach and earn advertising efficiencies through our 2017 discount programs: corporate-wide earned frequencies based on combined pages, new business/launch programs; continuity discounts; and corporate discounts. (Click “Rates, Incentives & Discounts” for details.)

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Hematology News® 101116

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