2016 ONE SHOW – FINALISTS CROSS-PLATFORM BY CATEGORY

CONSUMER: EXPERIENTIAL ADVERTISING – EVENTS & COMPETITIONS BBDO / New York

Foot Locker

Play My Tweet

BBDO / Toronto

Wrigley Canada

Skittles Holiday Pawn Shop

Clemenger BBDO / Sydney + Flare / Sydney

Toshiba

Made in 17 Hours

Deutsch / New York

Kr ylon

The First Ever Pinterest Yard Sale

Grey / New York + Click 3X / New York

Volvo

Interception

McCann / London + Momentum Worldwide / London

Microsoft

Sur vival Billboard

McCann Advertising / Melbourne

Melbourne International Film Festival

The Emotional Trailer

Ogilv y & Mather / Singapore + Hurrah! Productions / Singapore

Unilever

The Softtest

Ogilv y Germany / Frankfurt

Media Markt Management

Rabbit Race

Ogilv y&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris

Netflix

Netflix Festival

Rethink / Toronto, Montreal, Vancouver + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto

Molson Canadian

Hockey Heaven

CONSUMER: EXPERIENTIAL ADVERTISING – INSTALLATIONS AlmapBBDO / São Paulo

Veja Magazine

Distorted Fact

Colenso BBDO / Auckland

DB Breweries - DB Export

Brewtroleum

DDB Group New Zealand / Auckland

SK Y T V

Unforgotten Soldiers

INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul

Hyundai Motor Company

A Message to Space

M&C Saatchi / Sydney + Rapid Films / Sydney

Lexus Australia

Heartbeat

McCann / London + Momentum Worldwide / London

Microsoft

Sur vival Billboard

Ogilv y & Mather / Chicago

Glade

Museum of Feelings

Ogilv y & Mather / Singapore + Magic Angle Sculpture / USA + Freeflow Production / Singapore

LEGO

The Shape of Imagination

Rethink / Toronto, Montreal, Vancouver + Someplace nice / Toronto

Uber

Uber Safe

Rosapark / Paris

Thalys

Sounds of the City

THE ONE CLUB

260 FIFTH AVE 2ND FL, NEW YORK, NY 10001

212 979 1900

ONECLUB.ORG

1

2016 ONE SHOW – FINALISTS CROSS-PLATFORM BY CATEGORY

CONSUMER: EXPERIENTIAL ADVERTISING – GUERILLA BBDO / New York

Foot Locker

Play My Tweet

BBDO / New York

Visa

Street Taps

FCB Brasil / São Paulo

BDF Nivea Brasil

Nivea Doll

Jung von Matt / Hamburg

Beiersdorf

Care from the air

Jung von Matt / Hamburg

Deutsches Kinderhilfswerk

The Namechanger

McCann / New York + O Positive / New York

Tommee Tippee

Advice Wipes

Venables Bell & Partners / San Francisco + Edelman / San Francisco + Spark / San Francisco + North Kingdom / Los Angeles

REI

#OptOutside

CONSUMER: EXPERIENTIAL ADVERTISING – AUGMENTED REALIT Y adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD / London + Trim / London

John Lewis

The Man on the Moon

Leo Burnett / Milan

Samsung Electronics Italy

Samsung eMotion Project

adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD / London + Trim / London

John Lewis

The Man on the Moon

Anomaly / New York + Iconoclast / Los Angeles + Cut+Run / New York + The Mill / New York

Converse

Made By You

BBH / New York

Netflix

House of Cards - FU 2016

Commonwealth//McCann / Detroit

Chevrolet

Technology & Stuff

CP+B / Boulder

Fruit of the Loom

Plastique

FCB / Chicago

Valspar

Color For The Colorblind

FF / New York + Moonwalk Films / New York

Remy Cointreau / Louis XIII

#NotComingSoon

Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica

Comcast/XFINIT Y

Emily's Oz

Leo Burnett / Melbourne + Pancho / Melbourne

SPC Ardmona

#MyFamilyCan

MT V / New York + Jam3 / Toronto

MT V

MT V 2015 Video Music Awards

RPA / Santa Monica + MJZ / Los Angeles + Cut+Run / Santa Monica + Company 3 / Santa Monica

Farmers Insurance

We Know From Experience

CONSUMER: INTEGRATED BRANDING

THE ONE CLUB

260 FIFTH AVE 2ND FL, NEW YORK, NY 10001

212 979 1900

ONECLUB.ORG

2

2016 ONE SHOW – FINALISTS CROSS-PLATFORM BY CATEGORY

CONSUMER: INTEGRATED BRANDING (CONT.) TBWA Chiat Day / Los Angeles + Society / Los Angeles + Whitehouse Post / Los Angeles + Carbon / Los Angeles

Gatorade

Abby Wambach | Forget Me

Venables Bell & Partners / San Francisco + Tool of North America / Santa Monica + North Kingdom / Los Angeles + Edelman / San Francisco

REI

#OptOutside

Wieden+Kennedy / Portland

Old Spice

Fresher Collection

Wieden+Kennedy / Portland

Old Spice

Make A Smellmitment

Wieden+Kennedy / Portland + Bullitt / West Holly wood + Final Cut L A / Los Angeles + Luma Pictures / Santa Monica

Coca-Cola

Mar vel Mini

CONSUMER: INTEGRATED BRANDING – ONLINE 3AM / Culver City + RSA Films / Los Angeles

20th Centur y Fox

The Martian Prologue Campaign

BBDO / New York

GE

The Message

BBDO India / Mumbai

P&G India

Whisper - Touch The Pickle

Ogilv y / Beijing

Visit Britain

Great Chinese Names for Great Britain

TBWA Chiat Day / Los Angeles + VML / Kansas City + Mayhew Productions / Chicago + Motion Theor y / Los Angeles

Gatorade

Be Like Mike

CORPORATE SOCIAL RESPONSIBILIT Y: EXPERIENTIAL ADVERTISING FCB Brasil / São Paulo

Hewlett-Packard Brasil

Print For Help

Grey / London + Albedo100 / Malmö

Volvo Car UK

Volvo LifePaint

Leo Burnett México / Mexico City + Postal Films / Mexico City

Procter & Gamble

Intimate Words

McCann / San José

Gollo

Cancer Uncensored

Ogilv y Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo

Sport Clube do Recife

Security Moms

THE ONE CLUB

260 FIFTH AVE 2ND FL, NEW YORK, NY 10001

212 979 1900

ONECLUB.ORG

3

2016 ONE SHOW – FINALISTS CROSS-PLATFORM BY CATEGORY

CORPORATE SOCIAL RESPONSIBILIT Y: INTEGRATED BRANDING AlmapBBDO / São Paulo

Mars

First Days Out

Grey / London + Albedo100 / Malmö

Volvo Car UK

Volvo LifePaint

Jung von Matt / Hamburg

EDEK A Zentrale

Home for Christmas

POSSIBLE / Seattle + POSSIBLE / Los Angeles

Microsoft

Collective Project

Y&R / New Zealand + DAVID / Miami

Burger King

McWhopper

Y&R Team Red / Istanbul

Vodafone

Vodafone "Between Us"

NON-PROFIT: EXPERIENTIAL ADVERTISING BBDO / New York

Autism Speaks

The MSSNG Lab - Art Exhibit

DDB Spain / Madrid

No somos delito (We are not crime)

Holograms for Freedom

Deutsch / New York

WATERisLIFE

The Art Heist For Good

FF / Paris + Killdeath / Paris

Prodiss

#MaPlaceEstDansLaSalle

Forsman & Bodenfors / Gothenburg

United Nations World Food Programme

805 Million Names

FP7/DXB / Dubai

SmartLife

Project Akshar (Alphabets)

Grey / New York + Rival School Pictures / New York

States United to Prevent Gun Violence

The Gun Shop

Leo Burnett Tailor Made / São Paulo

ABTO - Brazilian Association of Organ Transplantation

Donation Badges

R/GA / New York

Ad Council

Love Has No Labels

NON-PROFIT: INTEGRATED BRANDING Droga5 / New York + The Clinton Foundation / New York + Park Pictures / New York

Clinton Foundation

Not There

FF / Paris + Killdeath / Paris

Prodiss

#MaPlaceEstDansLaSalle

FP7/DXB / Dubai

SmartLife

Project Akshar (Alphabets)

Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Holly wood + Stimmung / Santa Monica

Ad Council

I Am A Witness

Grey / New York + Rival School Pictures / New York

States United to Prevent Gun Violence

The Gun shop

Grey Canada / Toronto

Moms Demand Action for Gun Sense in America

Groceries Not Guns

Ogilv y & Mather / Mumbai

Make Love Not Scars

Beauty Tips by Reshma

R/GA / New York

Ad Council

Love Has No Labels

Y&R New Zealand / Wellington

Brake - The Road Safety Charity

Living Memories

THE ONE CLUB

260 FIFTH AVE 2ND FL, NEW YORK, NY 10001

212 979 1900

ONECLUB.ORG

4

2016 ONE SHOW – FINALISTS CROSS-PLATFORM BY CATEGORY

BRAND TRANSFORMATION AlmapBBDO / São Paulo

Mars

First Days Out

FCB Mayo / Lima + Sangre / Lima

University of Engineering and Technology

Plant Lamp

Grey / London + Albedo100 / Malmö

Volvo Car UK

Volvo LifePaint

Leo Burnett / Melbourne + Pancho / Melbourne

SPC Ardmona

#MyFamilyCan

Marcel / Paris

Intermarché

The freshest orange juice brand

Ogilv y & Mather / Chicago

Glade

Museum of Feelings

Ogilv y Germany / Düsseldorf + Dreikant / Köln + Solute Elektronik / Köln

Fressnapf Tiernahrungs

SmartBowl

THE ONE CLUB

260 FIFTH AVE 2ND FL, NEW YORK, NY 10001

212 979 1900

ONECLUB.ORG

5