Global Cities Retail guide Cushman & Wakefield 2012/2013

rio de

janeiro

Global Cities Retail guide

Rio de Janeiro Overview

Photos / Eduardo Pelosi (above) and danja-vasiliev (cover) on Flickr

Located in the southeast where Brazil’s wealth is concentrated, the state of Rio de Janeiro contains the second largest number of shopping centers in the country, though the market is significantly smaller than Sao Paulo.

Rio is home to 56 shopping centers with a combined 1.3 million sq.m of gross leasable area (GLA). More than six million people live in the city of Rio de Janeiro—the capital of the state with it famous beaches, festivals and dramatic landscape. An additional three million tourists visit the city annually. Rio has 31 shopping centers in operation totaling 1 million sq.m of GLA. Many of the same major luxury brands that operate in Sao Paulo—retailers like Louis Vuitton, Cartier, and Zegna— operate in Rio but the market does not have the same depth, breadth or diversity of international brands.

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Global Cities Retail guide

Rio de Janeiro Overview

6.3million Rio de Janeiro population

982,000 The amount of tourist visits from abroad with a total of almost 3 million tourists in 2010

11,000/month

R$

The average household income in Rio de Janeiro is R$ 4,217/month but can surpass R$ 11,000/month in neighborhoods such as Ipanema, Leblon, Barra da Tijuca, Gávea and Lagoa.

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Global Cities Retail guide

Rio de Janeiro Key Retail Areas & Streets IPANEMA DISTRICT The most important upscale retail streets featuring most luxury brands are Garcia D’Avilla and Visconde de Pirajá in the Ipanema District. These areas are comparable to the major street consumer centers throughout the world where vacancy is extremely low and asking rents are growing. The major luxury brands that operate in Sao Paulo can also be found in Rio de Janeiro, but the selection is less diverse. They include brands such as Louis Vuitton, Cartier, Armani, Zegna, H. Stern and others. The most important shopping centers that attract the largest national and international retailers include Sao Conrado Fashion Mall, Rio Design Leblon, Barra Shopping, Shopping Rio Sul, Shopping Center Leblon and the forthcoming Village Shopping.

Photos / Jorge Andrade CUSHMAN & WAKEFIELD

Global Cities Retail guide

Rio de Janeiro Key Retail Areas & Streets market overview

As of August 2012

KEY AREAS/ STREETS/SHOPPING CENTERS

CONSUMER PROFILE

MAJOR RETAILERS PRESENT

TYPICAL RENT BR$/ SQM/MONTH

RANGE OF UNIT SIZES

São Conrado Fashion Mall

Upper class with substantial purchasing power

Bang & Olufsen, Calvin Klein, Crocs, Ed Hardy, Emporio Armani, H. Stern, L’Occitane, MAC, Vuarnet, Wolford

300

Average of 60 sq.m, varying from 30 to 100 sq.m

Barra Shopping

Upper class with substantial purchasing power

Accessorize, Adidas, Billabong, C&A, Calvin Klein, Carmen Steffens, Chicco, Clinique, Crocs, Fnac, H. Stern, Kipling, Lacoste, Levi’s, L’Occitane, MAC, Montblanc, Nespresso Nextel, Nokia, Puma, Readley, Reebok, Swarovski, Swatch, Timberland, Tng, Tommy Hilfiger, Vuarnet, Zara

350

Average of 60 sq.m, varying from 30 to 100 sq.m

Shopping Center Leblon

Upper class with substantial purchasing power

A/X Armani Exchange, Accessorize, Adidas, Calvin Klein, Chanel, Ermenegildo Zegna, H.Stern, Kipling, Lacoste, L’Occitane, Pylones, Swarovski, Swatch, The North Face Tng, Tommy Hilfiger, Vilebrequin, Zara

330

Average of 60 sq.m, varying from 30 to 100 sq.m

Rio Design Leblon

Upper class with substantial purchasing power. Formerly a design shopping center

MAC

275

Average of 60 sq.m, varying from 30 to 100 sq.m

*Rents in BR$/sqm/month, based on the last negotiation, October 2011

CUSHMAN & WAKEFIELD

Global Cities Retail guide

Rio de Janeiro Key Retail Areas & Streets market overview

As of August 2012

KEY AREAS/ STREETS/SHOPPING CENTERS

CONSUMER PROFILE

MAJOR RETAILERS PRESENT

TYPICAL RENT BR$/ SQM/MONTH

RANGE OF UNIT SIZES

Shopping Rio Sul

Mid-upper class with substantial purchasing power

Calvin Klein, Carmen Steffens, Kipling, Lacoste, Levi’s, MAC Nextel, Nike, Readley, Swatch, Tng, Tommy Hilfiger, Zara

275

Average of 60 sq.m, varying from 30 to 100 sq.m

Garcia D'avilla Street

Upper class with substantial purchasing power

Louis Vuitton, Nespresso, Puma , H. Stern, Adidas, Cartier, Montblanc

225

Average of 190 sq.m, varying from 30 to 360 sq.m

Visconde de Pirajá Street

Mid-upper class

Leeloo, Mango, Salinas, Elle et Lui

200

Average of 190 sq.m, varying from 30 to 360 sq.m

*Rents in BR$/sqm/month, based on the last negotiation, October 2011

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Global Cities Retail guide

Rio de Janeiro Food & Beverage Rio, known as Marvelous City, is famous for its breathtaking landscape, its laidback beach culture, its annual carnival, and also for its gastronomy. In the city, visitors and residents alike can find something to fit any craving, from “feijoada” (Brazil’s most famous dish) and “churrascarias rodízio” (all-you-can-eat service) such as Marius and Porcão, to upscale restaurants such as Zuca and Oro. The South Zone, mostly concentrated in the neighborhoods of Ipanema, Leblon, and Copacabana, features the most important food and beverage concentration in the city.

market overview

Data as of August 2012

KEY AREAS

CONSUMER PROFILE

food & beverage operators including

South Zone (Leblon, Ipanema and Copacabana neighborhoods)

Ultra high-end fashion district attracts locals and tourist alike. Numerous upscale eateries

Antiquarius, Marius, Porcão, Zuka, Sushi Leblon, Capricciosa Pizzaria, Oro, Ten Kai, Satyricon, Gero, Olympe, 66 Bistrô, CT Brasserie e CT Boucherie

The most important restaurants are located inside of the main shopping centers mentioned on the “Key Retail Areas/Streets” section of this guide. The best upscale hotels of the city also offer the greatest bars and restaurants, which are open to the general public. These include Copacabana Palace and Fasano.

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No warranty or representation, express or implied, is made to the accuracy or completeness of the information contained herein, and same is submitted subject to errors, omissions, change of price, rental or other conditions, withdrawal without notice, and to any special listing conditions imposed by our principals. © 2012 Cushman & Wakefield, Inc. All rights reserved. CUSHMAN & WAKEFIELD