S olidex S em inar F ebru ary 1 9, 2 0 0 9
Wireless Broadband S erv ic es C isc o M obile Wim ax P r e s e n ta tio n _ ID
©2 0 0 6 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d .
Boguslaw Skwarna W i m ax C h anne l BD M
C is c o C o n fid e n tia l
1
WiMAX – I E E E 8 0 2 . 1 6 e
P r e s e n ta tio n _ ID
©2 0 0 6 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d .
C is c o C o n fid e n tia l
2
Ag e n d a Cisco Mobility Vision R e g u la tor y sce na r io W im a x S olu tion
A d v a nce d T e ch nolog ie s O p p or tu nitie s
P r e s e n ta tio n _ ID
©2 0 0 6 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d .
C is c o C o n fid e n tia l
3
C is c o Mo b il it y :
Enabling ‘T h e C o nne c t e d L if e ’ Across L oca t i on s
At H o m e
At W o rk
C o n s u m e r
C o m m e r c ia l
O n th e M o v e
Across D e v i ce s Across S e g m e n ts Across T e ch n ol og i e s
P r e s e n ta tio n _ ID
©2 0 0 6 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d .
W iF i
C is c o C o n fid e n tia l
W iF i M e s h
W i M AX / 3 G
E n te r p r i s e
E T T H /C a b le /D S L 4
E n a b l in g t h e C o n n e c t e d L if e o n t h e Mo v e M any S e r v ic e s t o M any S c r e e ns
D o w n l o ad the L ate s t Tu n e s
G e t the H i g h S co r e
Watch TV o n Tr ai n , P r o g r am D VR f o r To n i g ht
S har e P ho to s w i th F am i l y
S che d u l e a M e e ti n g
U s e P ho n e as a Wal l e t an d Ti ck e t P r e s e n ta tio n _ ID
©2 0 0 6 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d .
C is c o C o n fid e n tia l
5
T h e R e a l O p p o r t u n it y
Country Transformation and ‘D ig ital I nc l usion’ Broadband Penetration—2 0 0 8
3 0 %
S o u th K o r e a
2 5 %
1 5 %
G e rm a n y
5 %
In d ia 0 %
M e x ic o
C h in a
B r a z il P h ilip p in e s
2 0 %
4 0 %
6 0 %
T u rk e y
Ar g e n ti n a
S in g a p o r e
©2 0 0 6 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d .
8 0 %
1 0 0 %
Wi r e l e s s P e n e tr ati o n —2 0 0 8
C is c o C o n fid e n tia l
E m e r g i n g M ar k e ts G D P G r o w th + 5 %
R u s s ia C o lo m b ia S o u th Af r i c a
Source: EIU, Telegeography, Point Topic, Cisco Analysis P r e s e n ta tio n _ ID
Au s tr a l i a
U K
Broad b and W i re le ss Solut i ons E nab le ‘D i gi t al I nc lusi on’
1 0 %
0 %
F ra n c e
J a p a n U S A
2 0 %
H o n g K o n g
1 2 0 %
1 4 0 %
6
T h e B r o a d b a n d Wir e l e s s Ma r k e t W h y is W iM A X I m p o r t ant ?
IP F ound at i on
W i M th r o W i M m a r
AX L u g h o AX E k e t-l e
St and ari z e d Broad b and W i re le ss Solut i on C om p e lli ng E c onom i c P rop osi t i on
P r e s e n ta tio n _ ID
e v u t; n h a d
e ra a n a n in g
g e s I P te c h n o a tu r a l f i t f o r C c e s C i s c o ’s e x W iF i a n d W iF W i M AX ( 8 0 e n a b le s a w fix e d a n d m s e r v i c e s to C o n n e cte d
lo g ie s is c o i s ti n g i m e s h s o l u ti o n s
2 . 1 6 e -2 0 id e r a n g o b i l e ‘a n d e l i v e r th L ife e x p
0 5 ) e o f y p la y ’ e e r ie n c e
S e r v i c e P r o v i d e r s : I m p r o v e d c o s t e f f e c ti v e n e s s w i th s i g n i f i c a n t r e d u c ti o n s i n c a p i ta l a n d o p e r a ti o n a l e x p e n d i tu r e s F aster tim e-to-m ark et; no w ires Com plem ents and ex tend s ex isting cellular / b road b and of f erings
G o v e r n m e n ts : An e f f i c i e n t m e a n s to e n a b l e ‘D i g i ta l I n c l u s i o n ’
©2 0 0 6 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d .
C is c o C o n fid e n tia l
7
Ag e n d a Cisco Mobility Vision R e g u la tor y sce na r io W im a x S olu tion
A d v a nce d T e ch nolog ie s O p p or tu nitie s
P r e s e n ta tio n _ ID
©2 0 0 6 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d .
C is c o C o n fid e n tia l
8
C h a lle n g e : S P E C T R U M W im a x 1 6 e –L ic e n s e d o n ly s p e c tr u m
2.3Ghz
9 6 0 M Hz
4 50 M Hz
7 0 0 M hz - f u t u r e
W ifi ( u n lic e n s e d ) 1 .2GHz
2.4 GHz
2.5 Ghz P r e s e n ta tio n _ ID
©2 0 0 6 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d .
5.9 GHz
2.5GHz
S o u rc e : U .S . D e p a rtm e n t o f C o m m e rc e
C is c o C o n fid e n tia l
3.5 Ghz 9
S p e c tru m
b y R e g io n
T arge t e d ’06-’09 W i M A X 1 6e D e p loy m e nt Band s
C AN AD A 2.3 , 2.5,Sp3 .5e GHz ake
r N am e
R U S S I A 3 .5 & 2.5 GHz E U R O PE 3 .5 & c o m i n g : 2.5 GHz As i a Pa c i f i c 2.3 , 2.5, 3 .3 , 3 .5 GHz
T i t le of Sp e ake r
U S A 2.3 , 2.5 GHz
Mi d d l e Ea s t Af r i c a 2 .5 , 3 .5 & 5 .8 G H z
C e n t r a l & L a t i n Am e r i c a 2.3 , 2.5, 3 .5GHz
P r e s e n ta tio n _ ID
©2 0 0 6 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d .
C is c o C o n fid e n tia l
10
Compared to
IEEE 802.16-2005 802.16E F ix e d a nd Mobile W im a x
IEEE 802.16-2004 802.16 D o r Fixed Wimax 3 . 5 , 5 . 5 , 7 , 1 0 M H z op t i on s 2 5 6 p t F F T
P rof e ssi on a l I n st a l l a t i on – t op of b u i l d i n g s
O u t d oor / F i x e d C P E ’s O n l y
F D D /T D D
N O P C M C I A/ U S B C P E )
( H i g h P ow e r
L im ite d L in k b u d g e t ( w / o O u t d oor C P E )
U p g ra d e t o 8 0 2 . 1 6 e ? P r e s e n ta tio n _ ID
©2 0 0 6 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d .
C is c o C o n fid e n tia l
5 , 7 , 8 . 7 5 , 1 0 , 2 0 M H z op t i on s 5 1 2 ,1 0 2 4 p t F F T
C on v e rg e n ce of F i x e d a n d M ob i l e I n d oor, P ort a b l e / M ob i l e
U S B / d e sk t op / e m b e d e d ( L ow -P ow e r C P E ) T D D
O n ly
S u p e ri or l i n k b u d g e t ( 1 0 -1 5 d B )
U se of Ad a p t i v e An t e n n a s ( AAS )
11
WiMAX System Profiles 8 0 2 .1 6 d a n d 8 0 2 .1 6 e S Y S T EM Fi x e d
W
i M AX
(IEE E 802.16-2004 , O F D M )
M o b ile W iM A X
(IE E E 8 0 2 .1 6 e -2 0 0 5 , O F D M A )
P r e s e n ta tio n _ ID
C E R T IFIC A T IO N PR O FILE S
P R O FILE S
Sp e c t r u m
D u p le x in g
Ch a n n e l W
3.4 - 3.6 G H z
T D D
3.5 M H z
3.4 - 3.6 G H z
T D D
7 M H z
3.4 - 3.6 G H z
F D D
3.5 M H z
3.4 - 3.6 G H z
F D D
7 M H z
5 .7 2 5 - 5 .8 5 0 G H z
T D D
1 0 M H z
2 .3 - 2 .4
G H z
T D D
5 , 1 0
2 .3 - 2 .4
G H z
T D D
8 .7 5
2 .4 9 6 2 .6 9 0 G H z
T D D
5 , 1 0
3 .4
- 3 .6
G H z
T D D
5
M
H z
3 .4
- 3 .6
G H z
T D D
7
M
H z
©2 0 0 6 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d .
C is c o C o n fid e n tia l
M
id th
M
H z ( d u a l)
M
H z H z ( d u a l)
12
P r e s e n ta tio n _ ID
©2 0 0 6 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d .
C is c o C o n fid e n tia l
13
Ag e n d a Cisco Mobility Vision R e g u la tor y sce na r io W im a x S olu tion
A d v a nce d T e ch nolog ie s O p p or tu nitie s
P r e s e n ta tio n _ ID
©2 0 0 6 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d .
C is c o C o n fid e n tia l
14
C is c o B r o a d b a n d Wir e l e s s
Cisco’s e n d -t o-e n d b r oa d b a n d w ir e l e ss a r ch it e ct u r e is d iv id e d in t o t h e f ol l ow in g e sse n t ia l e l e m e n t s
S u b scri b e r D e v i ce s a n d S e rv i ce s
B roa d b a n d W i re l e ss Acce ss
Devices and ser vices f o r co nver g ed b u siness and co nsu m er ap p l icat io ns
M o b il e W iM A X and W iF i M esh access f o r l icensed and u nl icensed dep l o y m ent s
P r e s e n ta tio n _ ID
©2 0 0 6 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d .
C is c o C o n fid e n tia l
C a rri e r E t h e rn e t C ar r ier -cl ass inf r ast r u ct u r e f o r net w o r k and ser vice co nver g ence
S e rv i ce E x ch a n g e F ra m e w ork C o nt r o l , o p t im iz at io n, and m anag em ent f o r I P ser vices and ap p l icat io ns
15
Cisco B r oa d ba nd W ir e le ss S tr a te g y O v e r v ie w End to End S olu tion C l ients
B as e S tation
T rans m is s ion
Aggregation
M u l ti-s erv ic e C ore
S erv ic es O S S / B S S
B ac k h au l and p re-aggregation
SM E I n d oor & O u t d oor N om a d i c U s e r
V oD
ASN GW
M etro E th ernet
AAA
R e s id e n tia l I n d oor & O u t d oor
PE M ic row av e
N om a d i c U s e r
TDM/ A TM/ IP
P or t a b l e
ASN GW Si
EoSDH
M ob i l e
Su b s c r i b e r
C e llu la r
Su b s c r i b e r
©2 0 0 6 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d .
E d ge C is c o C o n fid e n tia l
Si
P
N M S
SEF
I nternet O n net s erv ic es P S T N
PE
P ST N I n t e r w or k i n g
I nternet
SE F Po l i c y F r a m e w o r k
AS N R AN
PE
IP /M P L S
D N S
IS P
( E th ernet) S D H /S O N E T
W iM A X
P r e s e n ta tio n _ ID
M IPH A
D H C P
O p erator p rov id ed s erv ic es
P
Si
M e s h
B r oa d c a s t
V oI P
C onnec tiv ity S erv ic es N etw ork ( C S N ) R AN Core
L 3 I P / M P L S Core
Ap p l i c a t i o n & Se r v i c e s 16
C is c o WiMAX R a d io P r o d u c t s
Cisco provides a full-ran g e, in dust ry -leadin g port folio of I E E E 8 0 2 . 1 6 e-2 0 0 5 com plian t product s an d t ech n olog ies
Cisco B W X 8 3 0 0 / 2 3 0 0 series
WiMAX 8 0 2 S o ftw a re u p U n m a tc h e d F ir s t t o s u p p
. 1 6 e -2 0 0 5 g r a d e a b l e t o Wa v e 2 c e r t if ic a t io n r a d io l in k b u d g e t s o r t WiMAX Ad v a n c e d An t e n n a S y s t e m s ( AAS ) f o r B e a m -F o r m in g
Cisco B W X A n t en n a S y st em s
Mu l t i-a n t e n n a c o n f ig u r a t io n f o r b e a m -f o r m in g a n d MI MO 1 2 0 d e g r e e s e c t o r c o n f ig u r a t io n Ma r k e t -l e a d in g g a in , r e l ia b il it y a n d a v a il a b il it y
Cisco B W X series Cust om er P rem ise E q uipm en t Z e r o -in s t a l l , p l u g -a n d -p l a y p o r t a b l e / m o b il e o p e r a t io n S l e e k , a p p e a l in g r e t a il -f r ie n d l y d e s ig n O v e r -t h e -a ir a c t iv a t io n
P r e s e n ta tio n _ ID
©2 0 0 6 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d .
C is c o C o n fid e n tia l
17
R F S
P r e s e n ta tio n _ ID
©2 0 0 6 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d .
C is c o C o n fid e n tia l
18
C e l l -S it e B T S S u p p o r t E q u ip m e n t Field Example
S w itc h
Cisco ME3400
L igh tning Arres tors
R F B ac k h au l B T S Cisco BWX 8305
P ow er M onitor
R ec tif ier (2 4 V D C )
B atteries
P r e s e n ta tio n _ ID
©2 0 0 6 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d .
C is c o C o n fid e n tia l
19
T y p ic a l B a s e S t a t io n C o n f ig u r a t io n 1 2 0 -deg r ee s ec t o r s
Hardware Maturity (3rd G en eratio n ) S o f tware up g radeab l e to 8 0 2 . 1 6 e wav e 2 5 MHz , T D D C o n f ig urab l e D L / U L dup l ex S im p l if ied I n s tal l atio n E MS rem o te o p eratio n S ec urity S o f tware def in ed radio
Specification Transmit Power O p erational Temp eratu re M ec h anic al D imensions Power S u p p l y
P r e s e n ta tio n _ ID
©2 0 0 6 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d .
C is c o C o n fid e n tia l
V al u e 3 1 d B m@
antenna p ort
+ 2 7 -+ 4 6 d B m E I R P + 0 to + 5 0 d eg rees C
5 . 2 5 h x 1 9 wx 1 2 . 9 d inc h es f or stand ard rac k ap p l ic ation + 2 4 V D C , -4 8 V D C , 1 1 0 / 2 4 0 A C
20
B r o a d b a n d Wir e l e s s Ac c e s s ( B WX) P r o d u c t s
BWX 8305 Basestation
BWX 350
U S B
m od em
BWX 36 0
O u td oor m od em
BWX 8305 Basestation A ntenna
BWX 2 305 Basestation
BWX 32 0
D es k top + V oI P m od em
BWX 832 6 Basestation C om b iner
External GPS Unit
BWX 2 305 Basestation A ntenna
BWX 8303 Basestation T im ing S y stem P r e s e n ta tio n _ ID
©2 0 0 6 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d .
C is c o C o n fid e n tia l
BWX 2 1 0
D es k top m od em ( p rop rietary ) 21
Ag e n d a Cisco Mobility Vision R e g u la tor y sce na r io W im a x S olu tion
A d v a nce d T e ch nolog ie s O p p or tu nitie s
P r e s e n ta tio n _ ID
©2 0 0 6 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d .
C is c o C o n fid e n tia l
22
H o w
B e a m f o r m in g Wo r k s
8-a n t e n n a s
W iM A X C P E
BWX 83 0 5
Signal from CPE bounces off of buildings & arrives at the 8-antenna sy stem. Each antenna “sees” the signal a bit differently .
A ll 8 signals are manip ulated to have he eq uivalent effect of an antenna sy stem w ith a very narrow beam p ointing ex clusively at that p articular CPE. P r e s e n ta tio n _ ID
©2 0 0 6 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d .
C is c o C o n fid e n tia l
23
Beamforming
1 6 e T D D , O F D M A , Q A M 6 4 , B eam fo rm ing , M im o W inning C o m b inatio n! ! N on Beam -F or m ing
P r e s e n ta tio n _ ID
S m ar t Beam -F or m ing
Inefficient Spectral Use
E fficient Spectral Use
L ess C o v erag e
L o ng R ang e
Energy Dispersed in All Directions
Energy Directed to th e I ntended U ser
Makes Zero-i nst al l , p l u g -n-p l ay , m ob i l e, p ersonal B B a real i t y D ow nl i nk p erf orm anc e i m p rov ed b y 1 8 d B { 2 0 l og ( N ) } – m ore c ap ac i t y & b u i l d i ng p enet rat i on U p l i nk p erf orm anc e i m p rov ed b y 9 d B { 1 0 l og ( N ) } – l arg er c el l si z es A d d i t i onal c ap ac i t y and b et t er f req u enc y reu se d u e t o red u c ed i nt erf erenc e U p l i nk g ai n p erm i t s red u c ed rad i at ed p ow er b y su b sc ri b er d ev i c es – si z e, c ost & b at t ery l i f e ©2 0 0 6 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d .
C is c o C o n fid e n tia l
24
Sw i t c h e d L o b e Sm a r t A n t e n n a ( V e n d o r X ) Cheap, but inflexible, Uses multiple sm all, im m o bile
D y nam ic al l y P h as ed Array / B eam S teering ( V end or Y ) Uses m ultiple sm all, im m o bile “sub sec to r s”. B ase S tatio n selec ts w hic h sub sec to r to use based ang le o f ar r iv al, and steer s beam . S uffer s fr o m m ultipath inter fer enc e.
“sub sec to r s”. B ase S tatio n selec ts w hic h sub sec to r to use based o n str o ng est sig nal r ec eiv ed . S uffer s fr o m lim ited g ain.
Ad ap tiv e Antenna Array - C is c o B est per fo r m anc e. S y stem m easur es ang le, phase and str eng th o f ar r iv al fr o m uplink so und ing . Uses r esults to send d o w nlink using all av ailable m ultipaths to ad d c o nstr uc tiv ely at the so ur c e.
P r e s e n ta tio n _ ID
©2 0 0 6 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d .
C is c o C o n fid e n tia l
25 25
S m a r t WiMAX R F Ad a p t a t io n s IMO-B M t r a m S
Stationary User with MIMO modem w ith 2 a n te n n a s )
(w a v e 2 m o d e m
Sm art Be am for mi ng
Mob il e User with MIMO modem
Smart WiMAX Beams u p d ated ev ery 5 ms
Stationary User with W av e 2 modem
Support for Mobile and Stationary users with same infrastructure P r e s e n ta tio n _ ID
©2 0 0 6 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d .
C is c o C o n fid e n tia l
26
WiMAX P e r f o r m a n c e
P r e s e n ta tio n _ ID
©2 0 0 6 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d .
C is c o C o n fid e n tia l
27 27
Link-B u d g e t M a t t e r s !
Most/All Vendor’s R F -L i nk B u dg et
≈ 1 5 0 -1 6 0 dB
C i sc o W i m a x li nk -b u dg et
≈ 1 6 0 -1 6 5 dB
∆ ≈ 5 ~ 1 5 dB
How to spend extra dB $ M o b il ity
E asier Indo o r O peratio n
La r ge r F a d i n g M a r gi n s
B ig g er Co v erag e
P r e s e n ta tio n _ ID
Increased Capacity
Sh a n n o n ’s L a w
E x panded N L O S O peratio n
R eg u l ato ry
C= BW x Log2( 1 + S / N )
E nab l ed Z ero -Instal l & T ru e P l u g -n-pl ay
©2 0 0 6 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d .
C is c o C o n fid e n tia l
E a s ie r tom e e t
U S B
S m a l l e r F or m F a c t or / Low e r P ow e r 28 28
Cisco Indoor Coverage (8 antennas)
71 Sites
P r e s e n ta tio n _ ID
©2 0 0 6 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d .
C is c o C o n fid e n tia l
29 29
Competitor Indoor Coverage ( A 4 a n ten n a s)
ssu m ed - 3 d B
10 0 Sites
P r e s e n ta tio n _ ID
©2 0 0 6 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d .
C is c o C o n fid e n tia l
30 30
Indoor Coverage (
A ssu m ed - 6 d B 2 a n ten n a s)
13 7 Sites
P r e s e n ta tio n _ ID
©2 0 0 6 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d .
C is c o C o n fid e n tia l
31 31
L ink B u dget Improves CapE x and O pex C isc o
3 d B
L ess
6 d B
L ess
# o f Sites
71
10 0
13 7
# o f B T S
213
3 0 0
411
# o f antennas per B T S
8
4
2
C o m m en ts 120 degree sectors ( 3 sectors p er si te)
B etter L ink B udg et translates to reduction in site count and improv ement in capacity. R educed site count impacts C apital E x penditure and on-g oing O perational E x penditures.
P r e s e n ta tio n _ ID
©2 0 0 6 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d .
C is c o C o n fid e n tia l
32 32
A genda C i sc o M o b i l i ty V i si o n R eg u l ato r y sc enar i o W i m ax S o l u ti o n
A d v anc ed T ec h no l o g i es O p p o r tu ni ti es
P r e s e n ta tio n _ ID
©2 0 0 6 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d .
C is c o C o n fid e n tia l
33
D em and f or b andw idt h ! In 2 0 1 0 , t h e average H ou seh ol d w il l b e u sing 1 . 1 t erab y t e p er m ont h ! 2 0 h om es w il l t h en, generat e m ore t raf f ic t h an t h e ent ire Int ernet did in 1 9 9 5 . So u r c e: I n ter n et I n n o v a tio n A l l ia n c e P r e s e n ta tio n _ ID
©2 0 0 6 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d .
C is c o C o n fid e n tia l
34
W h y S h ou l d Y ou Care A b ou t W irel ess? G ol dm a n S a ch s F Y ’08 I T S u rv ey
Wireless is among top of list for C I O S pend ing
S ecu ri ty # 2
W i rel ess V oI P
8 5 0 million mob ile w ork ers ex pec ted b y 2 0 0 9
I den ti ty M a n a gem en t R em ote A ccess C orp ora te L A N S tora ge
0
P r e s e n ta tio n _ ID
2 0
4 0
6 0
©2 0 0 6 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d .
8 0
C is c o C o n fid e n tia l
1 00
35
K ey W im ax A p p l icat ions D rivers M a p s a n d l o c a tio n -b a sed services, long seen as a natural ap p lication f or m ob iles I n f o ta in m en t a n d Sa f ety services, long seen as natural ap p lications f or A utom ob iles P er so n a l M ed ic a l A lert & T elem etry services, f or living th ings. C o n su m er s: H om e T elep h ony , L ap top s, p ersonal d evices, M ed ia search es, etc. V id eo B y 2 0 15 a p p r o x im a tel y 1 b il l io n c a r s w il l b e c o n n ec ted to Source: WF MWG th e n etw o r k s P r e s e n ta tio n _ ID
©2 0 0 6 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d .
C is c o C o n fid e n tia l
36
Main Target Market - S P s F ix ed O nly O perators M ob ile O perators A ttac k C arriers
I nternet S erv ic e P rov id ers C ab le operators
M M D S operators
P r e s e n ta tio n _ ID
©2 0 0 6 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d .
C is c o C o n fid e n tia l
37
Wimax
P r e s e n ta tio n _ ID
©2 0 0 6 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d .
C is c o C o n fid e n tia l
Source: WF MWG
38
Q&A "We’r e i n a p o s i t i o n l i k e n o o a n d n o t j u s t i n t er m We h a v e a n a m a z i n g o p p o r t u n i t y t o m a k e a r w o r ld
t h er c o m p a n y i n h i s t o r y , s o f t ec h n o l o g y , ea l d i f f er en c e i n p eo p l e’s l i v es a r o u n d t h e .“
John Chambers Fev 08
P r e s e n ta tio n _ ID
©2 0 0 6 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d .
C is c o C o n fid e n tia l
39
