2570 W El Camino Real, Suite 220 Mountain View, CA 94040 USA Phone: 650/948-8188 Fax: 650/948-9445 [email protected] [email protected] http://www.trackandfieldnews.com

Welcome to the Track & Field News media kit web site. Track & Field News, as you may know, is universally considered the bible of the sport. Among our 30,000 readers each issue are the most active and involved coaches, athletes, officials and fans of track & field. T&FN was started in 1948 and it has been published continuously for more than half a century. For all those years, we have been the prime source of information on the sport. Major meet results, performer lists and rankings, interviews with prominent athletes and coaches, and a wealth of feature materials and action photos—those are the staples that make us the most read and most cited medium in track & field. Our $43.95 print subscription rate is a barometer of how serious and interested our subscribers are. They are coaches and others who buy apparel, shoes, equipment, implements, literature, food supplements—the whole range of products in the track & field marketplace. Subscribers with e-mail receive our weekly major results update (eTrack) at no extra cost. Quick, deep results, plus other bonus material. So, together with our monthly magazine, web site, and results newsletter, T&FN remains the most complete information source on top-rank track & field available anywhere. Our other activities include: • TRACK COACH, the official technical publication of USA TRACK & FIELD, the national governing body for track & field in the U.S. We prepare and publish TRACK COACH for the federation. Track Coach becomes a digital-only publication as of 1/1/2015. • T&FN TOURS, our travel arm specifically organized to make vacation travel arrangements for thousands of track & field enthusiasts who wish to attend the Olympics, World Championships, Olympic Trials and other important competitions in the USA and around the globe.

2570 W. El Camino Real, Suite 220 Mountain View, CA 94040 Tel 650-948-8188 Fax 650-948-9445 www.trackandfieldnews.com/mediakit

JANUARY 2017

2017

PUBLISHING SCHEDULE

Closing Date

Materials Needed By

Mailing Date

November 2, 2016

November 9, 2016

November 30, 2016

Where the top HS athletes will attend college. NCAA Cross Country Championships.

FEBRUARY 2017

November 30, 2016

December 7, 2016

December 30, 2016

Our big Annual Edition: 2016 World and U.S. rankings, 2016 performance lists, AOYs, etc.

MARCH 2017

January 11, 2017

January 18, 2017

February 8, 2017

Super Preview Issue—our one-stop guide to what we can expect in 2017.

APRIL 2017

February 24, 2017

March 3, 2017

March 23, 2017

Indoor Circuit: Millrose, Boston, Armory, NCAA and USATF Championships

MAY 2017

March 31, 2017

April 7, 2017

April 27, 2017

Early relay season: Texas, Florida, Mt. SAC. NCAA Preview. Boston Marathon

JUNE 2017

May 3, 2017

May 10, 2017

May 31, 2017

Relays, relays: World Relays in Nassau, Penn, Drake, SEC, etc. Trials Preview, London Marathon

JULY 2017

May 31, 2017

June 7, 2017

June 27, 2017

NCAA Championships, Pre Classic, Rome, Oslo DLs

AUGUST 2017

June 30, 2017

July 7, 2017

August 1, 2017

U.S. Nationals/World Champs Trials in Sacramento. Early Diamond League in Europe

SEPTEMBER 2017

August 16, 2017

August 23, 2017

September 12, 2017

World Championships (#16) in London. Diamond League finals: Zurich, Brussels

OCTOBER 2017

September 20, 2017

September 27, 2017

October 17, 2017

High School Annual—All-American teams, lists, AOYs, Chicago Marathon

NOVEMBER 2017

October 24, 2017

October 31, 2017

November 21, 2017

Where the top prep athletes will attend college, New York Marathon

DECEMBER 2017

November 29, 2017

December 6, 2017

December 27, 2017

The 2017 Annual Edition—AOYs, Performance lists and rankings DAteS Are SubJect tO chANge.

As of 11/28/16

TRACK & FIELD NEWS READER SURVEY

Who is the T&FN reader?  AGE: Under 20....................................................................3.7% 21-30...........................................................................3.2% 31-40.........................................................................12.0% 41-50.........................................................................23.5% 51-60.........................................................................32.9% Over 60.....................................................................24.7% The average age is 50.4.

 SEX: 92.4% male

 PRIMARY CONNECTION WITH TRACK: Coaches....................................................................37.7% High School................................................21.3% College..........................................................9.8% Club...............................................................6.6% (64.6% of coaches coach both men and women. Average number of athletes they coach: 45.5) Athletes....................................................................21.4% Fans..........................................................................30.5% Officials and writers..............................................10.4%

 OCCUPATION: This information about T&FN readers and their reading habits was compiled from a comprehensive survey questionnaire sent recently to 1,000 T&FN subscribers. The results were calculated in-house in a reasoned and honest attempt to quantify a number of things we believe potential advertisers would like to know about T&FN and its audience.

Teachers, education................................................23.5% Professional, technical, scientific, executive.....................................................40.0% 94.1% are college graduates; 51.4% of those have advanced degrees.

 Income: Average household income — $130,892

 Does Your Family own its home? Yes . . . 89.7% Average value, $389,300 Urban 32.5%, suburban 52.9%, rural 14.7%

 Do you jog or run? Yes . . . 56.9% The question asked the reader to check "yes" if he or she runs regularly for fitness or competition.

 How many days per week do you run?



The average T&FN

reader is male, 50 years old, and runs regularly (four or five times a week) for fitness or competition. He has a college degree, owns his own home, and his family income is over $130,000.

7................................................................................16.3% 6................................................................................20.2% 5................................................................................29.8% 4................................................................................15.4% 3................................................................................12.5% 2..................................................................................5.8% A good proportion of runners run several times a week, showing that many of our readers are serious athletes who get on the track or road regularly to keep competitive. 66.4% run 5 times a week or more. 81.8% run at least 4 days a week. Miles per week: Average — 30.2 miles per week.

How do they read T&FN?  Number of years reading T&FN: The average reader has read T&FN for 21.7 years. The average subscriber has subscribed for 18.4 years. An exceptional record of reader longevity and loyalty.

 Time spent reading each issue: 4 hours or more......................................................12.5% 2 1/2 - 4 hours...........................................................30.2% 1 - 2 1/2 hours...........................................................46.2% An hour or less....................................................... 11.1% One good measure of reader intensity/depth, along with the next question . . .

 Amount of each issue read:

100%.........................................................................48.2% 80%...........................................................................25.7% 60%...........................................................................17.6% 40%.............................................................................8.5%



Readers

hang on to their copies, referring back to old issues often. Most spend two hours or more reading each issue, and they read practically every word!

So, our readers read their issues. They are interested in the subject, and they read their copies pretty much cover to cover. With more than 70% of our subscribers reading at least 80% of the total content, you can be sure that your ad will be paid attention to.

 How long do you keep your copies?

Forever.....................................................................39.2% A few years..............................................................21.1% A few months..........................................................30.4% Discard after reading...............................................9.3%

 Do you often refer to back issues?

Yes . . . 64.0% Of these, both the annual rankings and Olympic editions scored highly when we asked which ones they referred to most. World Championships and Preview issues are popular reference issues too. We take this all to signify extraordinary reader interest and loyalty. Not only do readers read T&FN in depth and pay attention to the ads, but they hold on to their issues and turn back to them regularly, giving your ads lots of repeat exposure.

 How many others read your copy? Considering pass-along copies, 42% go to athletes (coaches lending out their copies), 30% go to friends, and 28% go to other family members.

They are intensely interested in the sport and the magazine.

The average is 1.7 additional readers for every subscriber copy of T&FN, which gives us a total readership of more than 30,000 each issue. A lot of bonus readers for your advertising dollar.

TRACK & FIELD NEWS RATE CARD NO. 49 YOUR ACCESS TO THE TRACK & FIELD COMMUNITY Reach a responsive audience of track coaches, athletes, officials and fans  Rate base: 10,000  Total readership: About 30,000 each month. Many copies are shared, including hundreds in school libraries and those of 3-4,000 coaches with 20-100 athletes per school.  Nationwide circulation to all 50 states and to more than 70 foreign countries.

U.S. readership: 49.6% East of the Mississippi 50.4% West of the Mississippi

 Primary Connection with the Sport: Athletes and Coaches.....................................59% Fans....................................................................31% Officials.............................................................10%  56.9% regularly run or jog for fitness or competition.  Average household income is more than $130,000. Education level: 94% are college graduates; 47% of those have advanced degrees.

advertising for publication, the agency and the advertiser will indemnify and save harmless Track & Field News, its officers, employees and agents against all loss, liability, damage and expense of whatever nature arising out of the copying, printing, or publishing of its advertisment including without limitation reasonable attorney's fees resulting from claims or suits for libel, violation of rights or privacy, plagiarism and copyright or trademark infringement.

Commissions and Payment Policies 1. 15% commission allowed to recognized agencies. No cash discount. 2. Invoices due 10 days after billing date. Outstanding balances over 30 days will be charged a 1½% service charge per month. Agency commissions will not be allowed on balances outstanding over 60 days. 3. Payment with order required from first-time advertisers, except from recognized agencies. 4. Mechanical charges, including composition, are billed at cost plus 10%.

Issuance and Closing Dates

COPY AND CONTRACT CONDITIONS

1. Published monthly. Publication dates vary each month, scheduled to afford the most timely coverage of all major meets. See Publishing Schedule for specific dates.

1. Cancellations not permitted after closing date, normally 30 days prior to publication.

2. Closing dates are approximately 30 days prior to publication.

2. Copy changes must be in writing. Not responsible for errors in key numbers. 3. For contract advertisers, if new materials or instructions are not received by closing date or by an agreed-upon extension date, most recent insertion will be repeated. 4. Rate increases will be announced in advance and will not affect existing contracts. Short rate charge will be made at the end of the contract year. Rebates granted as earned. 5. All copy subject to publisher's approval. The advertiser and its agency, if there is one, each represents that it is fully authorized and/or licensed to publish the entire contents and subject matter contained in the advertisment, including (1) the names, portraits and/or pictures of living (and, in certain cases, dead) persons; (2) any copyrighted material; and (3) any testimonials. In consideration of publisher's acceptance of such

About Track & Field News Established in 1948, Track & Field News is the universally recognized bible of the sport, the world's foremost authority on track & field's facts, figures and personalities. Expert staff reporters and correspondents provide comprehensive, colorful coverage of the sport, U.S. and international, men and women, on all levels from high school through the Olympics. Published monthly. Contents include news articles, meet results, action photographs, performance lists, career progressions and rankings and other statistical material of interest to fans, feature material such as interviews, opinion pieces, by-lined columns, special articles and sections. Subscriptions are $43.95 per year, USA. No expirations carried. $3.99 single copy. About 3,000 copies sold each issue at newsstands, bookstores, track and running stores and other agencies.

TRACK & FIELD NEWS ADVERTISING RATES AND MECHANICAL REQUIREMENTS RATE CARD NO. 49

MECHANICAL REQUIREMENTS

ADVERTISING RATES Four-Color or Black & White 2-page spread Full page 2/3 page 1/2 page 1/3 page 1/4 page 1/6 page 1/8 page 1/12 page

1x $3215 $1950 $1580 $1170 $875 $650 $480 $370 $285

6x $2735 $1660 $1345 $995 $745 $555 $410 $315 $245

12x $2415 $1465 $1185 $880 $660 $490 $360 $280 $215

Preferred Position Center 4C

1x $4090

6x 12x $3480 $3070

12x contract only, non-cancellable, Four-Color. Back Cover Inside Covers

$2450 $2210

Inserts 4 pages..............................$5,650 8 pages..............................$8,675 16 pages.......................... $11,550 32 pages..........................$18,750 A variety of different insert formats are available, including detachable units, gatefolds and cards. Charges vary. Call advertising director for insert mechanical requirements and quotes.

Frequency Rates Six-time rate applies to those advertising 6 times within one year from beginning of contract or first insertion. Twelve-time rate applies to 12 insertions within a year from beginning of contract or first insertion.

Mailing Instructions

2017

Space orders and correspondence may be sent either to our advertising director or directly to Track & Field News. All reproduction materials should be sent to Advertising Dept., Track & Field News, 2570 W El Camino Real, Suite 220, Mtn. View, CA 94040. Phone 650-948-8188. Fax 650948-9445. Email: [email protected]

Space may be used in these sizes: Width Page 7-1/4" x 2/3 4-3/4" x 1/2 3-1/2" x or 4-3/4" x or 7-1/4" x 1/3 2-1/4" x or 4-3/4" x 1/4 3-1/2" x 1/6 2-1/4" x or 4-3/4" x 1/8 3-1/2" x 1/12 2-1/4" x

Height 9-5/8" 9-5/8" 9-5/8" 7-1/4" 4-3/4" 9-5/8" 4-3/4" 4-3/4" 4-3/4" 2-1/8" 2-1/8" 2-1/8"

1. TRIM SIZE: 8-3/8" x 10-7/8". 2. BLEEDS. Bleed copy, 8-1/2" x 11-1/8". Spread full bleed, 17" x 11-1/8". Keep all live matter 3/8" from head and foot trim and 3/8" from outer trim. Four-side bleed available on all pages. No additional charge for bleeds. 3. PRINTING SPECIFICATIONS AND REQUIREMENTS: Printed web offset. Halftones for 4C or B&W 150-line screen (133 acceptable). Digital files required. Computer Platform: Macintosh.

Applications Supported: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, and Adobe PDF files*. Acceptable Media: CD Rom disks or via e-mail. Contact T&FN for full specs. All digital files for 4C ads must include 100% color proofs. Four-color density should not exceed 300%. 300 dpi resolution for all photos. See Digital File Guidelines for complete specifications.

*Adobe PDF files: Embed all fonts and images (CMYK). Resolution—2400 dpi. 100% file size. Crop marks and registration marks should be shown outside the bleed area or eliminated. 4. All Specifications Web Offset Publications (SWOP) standards apply.

Advertising Director

For information or to reserve space contact T&FN’s Advertising Director: Ed Fox. Phone 650/948-8188. Fax 650/948-9445. Email [email protected]. See Mailing Instructions for directions as to shipment of reproduction materials.

2570 W El Camino Real, Suite 220 Mountain View, CA 94040 USA Phone: 650/948-8188 Fax: 650/948-9445 [email protected] [email protected] http://www.trackandfieldnews.com

DIGITAL FILE GUIDELINES COMPUTER PLATFORM Macintosh

APPLICATIONS SUPPORTED

Note: Call us if you need to verify application version. Press-Ready PDF file (see setting for pdf) Adobe InDesign CS6 Adobe Illustrator CS6 Adobe Photoshop CS6

ACCEPTABLE MEDIA

Via e-mail ([email protected])

Materials Checklist 1. 2. 3. 4. 5. 6.

All fonts—screen and printer fonts used in the files. All imported/linked graphic files. Submit only TIFF or EPS file formats. Minimum resoluton: 300dpi Proofs: Supply a composite proof of the final file provided for output. Laser proof for B&W files (include file name) at 100%. Color laser proof for 4-color files (include file name) at 100%. A printout of submitted files, fonts, and graphics. All 4-color files must be converted to 4-color process (CMYK) mode. No RGB mode. For spot color: indicate the PMS number (will match with process color). If you submit several ads, please create a folder for each individual ad and name it accordingly. Each folder should include only a single ad with its fonts, graphics files, and applications file. 7. Graphics resolution: 300 dpi minimum.

PDF Setting (Press-Ready)

1. Optimum output resolution 2400 dpi 2. File size 100%. (Magazine trim size: 8.375" x 10.875"; non-bleed ad: live matter 7.25" x 9.625") For full page bleed or non-bleed ads: set document size to 8.5” x 11.125” (Bleed included). For spread full bleed: set document size to 17” x 11.125” (Bleed included). 3. Full page bleed: crop/registrations marks should be shown outside the 8.5” x 11.125” margin or eliminated. 4. Embed all fonts and images 5. Pdf file must set in CMYK mode. 6. Use Adobe Preset — Press Quality option to generate pdf.

If you have any questions about submitting digital, please contact Teresa Tam at 650/948-8188 or email: [email protected]

The Bible Of The Sport Since 1948

BANNER ADVERTISING We invite you to visit our newly revamped website, www.trackandfieldnews. com. T&FN.com averages 600,000 impressions per month, and our banner rates are among the lowest you will find in the track & field/running community. Space is available in a variety of sizes and costs. To reach a targeted audience of coaches, athletes, and fans, T&FN.com is a great buy. Contact Janet Vitu at [email protected] to reserve space. BANNER RATES:



www.trackandfieldnews.com

728 x 90 top leaderboard ($7 per thousand impressions, price break at 500,000)

100M . . . . . . . . . . . . . . . $700 250M . . . . . . . . . . . . . . $1750 500M . . . . . . . . . . . . . . $3000 160 x 600 vertical ads ($6/M, price break at 500M) 100M . . . . . . . . . . . . . . . $600 250M . . . . . . . . . . . . . . $1500 500M . . . . . . . . . . . . . . $2500 300 x 250 and 728 x 90 below the fold ($5.00/M, price break at 500M) 100M . . . . . . . . . . . . . . . $500 250M . . . . . . . . . . . . . . $1250 500M . . . . . . . . . . . . . . $2250 200 x 90 below the fold ($1.50/M, price break at 500M) 100M . . . . . . . . . . . . . . . $150 250M . . . . . . . . . . . . . . . $375 500M . . . . . . . . . . . . . . . $625