2016 media kit

MEDIA KIT 2016

WELCOME TO TORONTO The OUTFRONT Media roster of out-of-home products in the Toronto CMA, provide the opportunity to reach the entire population of Canada’s largest city, or to customize for select neighbourhoods or niches. Printing, posting and operations are all local and employee staffed, ensuring unrivalled quality control and posting expediency. Our strategic mandate to build inventory in regions on growth trajectories translates to more impressions and greater efficiencies for our advertising partners.

MEDIA KIT 2016 – TORONTO CMA www.OUTFRONTmedia.ca

2016 media kit

TORONTO PROFILE Toronto is Canada’s largest city, with almost 6 million residents in the CMA. The region accounts for 19% of the nation's GDP, ranking it among the top10 financial centres globally. It is also the country’s #1 tourist destination, attracting over 25 million tourists annually to experience the city’s many arts and culture, dining, sports, shopping and historical amenities.

culture groups, it is the city where more than 180 languages and dialects are spoken. Toronto’s highly skilled, educated, multi-lingual workforce drives innovation and economic growth both locally and internationally.

Diversity of race, religion and lifestyle help define and set Toronto apart from other world cities. Home to virtually all of the world's

MEDIA FORMATS

OUTFRONT Media’s Toronto market is rich in OOH media products providing many options to deliver highquality and innovative solutions.

Posters / Tri-Visions Backlights Superboards Permanents

MEDIA KIT 2016

MARKET FACTS CMA Population 5,926,630

Average Household Income $102,310

Financial centre of Canada

Over 25 million tourists annually

Major Ethnic Groups: Chinese, East Indian, Sri Lankan, Italian, Spanish, Portuguese 4 universities, 4 colleges, plus 10 post-secondary institutions 3rd largest financial centre in North America

Murals & Wall Banners Transit Shelters

Key Industry Sectors: finance, design and fashion, information technology, film production

Digital Exterior Digital Interior

Most diversified economy of any city region in North America, ranking in the top 5 for more than 16 sectors

All locations, complete with descriptions and visuals, can be viewed through OUTFRONT Media’s web mapping program at www.OUTFRONTmedia.ca/en/mediafi nder/ MEDIA KIT 2016 – TORONTO CMA www.OUTFRONTmedia.ca

SOURCES: COMB January 2014, Manifold Data Mining, Superdemographics 2014

MAJOR POINTS OF INTEREST

2016 media kit

MEDIA KIT 2016

Festivals & Events

Convention Centres

Canadian National Exhibition Carribean Carnival Cavalcade of Lights Indy Car Series International Jazz Festival Lesbian & Gay Pride Week

Allstream Centre Direct Energy Centre International Centre Metro Toronto Convention Centre Exhibition Place

Luminato Shakespeare in the Park Taste of the Danforth The Fringe Festival Toronto International Film Festival Nuit Blanche

Shopping

Colleges/Universities Canadian Film Centre Centennial College George Brown College Humber College Ontario College of Art & Design

Sheraton Convention Centre St. Andrews Centre Toronto Congress Centre

Royal Conservatory of Music Ryerson University Seneca College University of Toronto York University

Erin Mills Town Centre Fairview Oakville Place Scarborough Town Centre Sherway Gardens Square One

The Path Toronto Eaton Centre Vaughan Mills Yorkdale Yorkville Yonge Eglinton Centre

Tourist Attractions Sports CFL’s Argonauts MLB’s Toronto Blue Jays MLS’s Toronto FC NBA’s Raptors NHL’s Maple Leafs Toronto Rock Lacrosse

MEDIA KIT 2016 – TORONTO CMA www.OUTFRONTmedia.ca

Air Canada Centre Art Gallery of Ontario Canada’s Wonderland Casa Loma CN Tower Fort York Gardiner Museum Hockey Hall of Fame

Metro Toronto Zoo Ontario Science Centre Royal Ontario Museum Rogers Centre Toronto Islands Ripley’s Aquarium

2016 media kit

TORONTO MEDIA

MEDIA KIT 2016

Posters OUTFRONT Media Posters (10’ x 20’) deliver large billboard impact with strong market coverage, providing an ideal opportunity to be both strategic and impactful. Posters’ standard 10sheet printing process can be leveraged to employ cost-effective customization within the production process – change just one segment of the design to target particular areas or customers.

Tri-Visions Our Tri-Visions are the same size as a Horizontal Poster (10’ x 20’) and do not require special production. Locations tend to be in high demand areas, with high circulation. Each face is still for 3 seconds before turning to the next face. Faces can be used individually or booked as a loop to use strategically with 3 messages. Research conducted in Canada is consistent with results from studies in Europe and the US, showing that the movement of the Tri-Vision increases noticeability by approximately 28%.

Backlights Used on their own or added to a more extensive Outdoor campaign for added impact – OUTFRONT Media Backlights stand out. The combination of rear illumination, vivid colour and premium locations in the busiest areas of the city and along key traffic routes, means Backlights deliver high impact messaging opportunities and dramatic creative effects. Try an opaquing technique to create a unique daytime/nighttime message.

MEDIA KIT 2016 – TORONTO CMA www.OUTFRONTmedia.ca

2016 media kit

TORONTO MEDIA

MEDIA KIT 2016

Superboards More than twice the size of a Poster, and located in high traffic locations or intersections, Superboards can be used to generate huge impact on their own or in conjunction with another Outdoor product. Printed on vinyl, Superboards deliver high production quality and are reusable, so creative can be moved from one board to another to increase reach and campaign duration, or can be stored and reused for subsequent flights.

Permanents Permanents are the WOW factor in Out-of-Home. Locations are so high profile that they often exceed their function as an advertising platform and become branded landmarks! Size varies depending on location but is always large and prominent. Located in high traffic areas, they are coveted and often used for long term campaigns in which an advertiser wants to dominate a critical pathway within a city or major highway.

Wall Banners & Murals Wall Banners and Murals are available in downtown Toronto only. Their size combined with their urban locations makes them a dynamic part of the city. They can be used to add a guerilla element to an Out-of-Home campaign, working with city structures to provide impact in sometimes unexpected places. The vinyl-printed Wall Banner offers the benefit of reusability, but the hand painted mural offers a tease and reveal effect as the creative is completed.

MEDIA KIT 2016 – TORONTO CMA www.OUTFRONTmedia.ca

2016 media kit

TORONTO MEDIA

MEDIA KIT 2016

Street Furniture: Transit Shelters Street Furniture provides entry into residential areas sometimes not available to other Outdoor formats, delivering unparalleled reach and geo-demographic targeting opportunities. Ad faces are predominantly backlit, creating additional drama at night and lending themselves to special effects like opaquing, extensions and decaling.

Digital Exterior An integral part of today’s dynamic urban landscape, our growing nationwide digital portfolio of key locations in strategic markets, provides advertisers with a compelling platform to use the strengths of Digital Out-of-Home to engage, entertain and inform consumers while they are on the move. Digital Outdoor takes creative flexibility to a whole new level allowing for numerous designs that can change or rotate by day, time of day or even type of day.

Digital Interior – The Yonge Eglinton Centre A planned digital environment reflecting the dynamic rebirth of Toronto’s busy Midtown neighbourhoods. The Yonge Eglinton Centre leverages state-of-the-art digital screens carefully dispersed throughout to deliver visual brand dominance at the focal point of one of Toronto’s busiest intersections enjoying traffic of over 120,000 daily.

MEDIA KIT 2016 – TORONTO CMA www.OUTFRONTmedia.ca

TORONTO MAP Toronto CMA | Posters, Tri-Visions & Transit Shelters

MEDIA KIT 2016 – TORONTO CMA www.OUTFRONTmedia.ca

2016 media kit

MEDIA KIT 2016

TORONTO MAP Toronto CMA | Backlights, Superboards, Permanents, Walls/Murals & Digital

MEDIA KIT 2016 – TORONTO CMA www.OUTFRONTmedia.ca

2016 media kit

MEDIA KIT 2016

TORONTO CONTACT

OUTFRONT Media Toronto 377 Horner Avenue Toronto, Ontario M8W 1Z6 Telephone: (416) 255-1392 www.OUTFRONTmedia.ca

MEDIA KIT 2016 – TORONTO CMA www.OUTFRONTmedia.ca

2016 media kit

MEDIA KIT 2016