media kit

2015

W W W. I N - L A N . C O M

content on the go

in Sales Media Kit 2015 ⎮ 1

What is in MEDIA?

in is the exclusive media provider for the award winning South American based airline LAN, carrying almost 33 million travellers annually, reaching 100 destinations in 18 countries throughout the world. in Media offers onboard advertising opportunities on all domestic, regional and international routes, through a variety of media options including:

MAGAZINES:

in Magazine, in Wines.

INFLIGHT TV: Spots and system sponsorships throughout our entertainment programming.

Inflight Product Promotional Opportunities: Branding through onboard products such as ticket jackets, document sleeves, baggage tags, etc.

DIGITAL BRANDING: Branding on digital boarding pass.

WHO ARE WE? We’re the company that can promote your brand every step of the way, from your ticket purchase to your destination arrival throughout South America, Europe, USA, Caribbean, Mexico, Australia and New Zealand. And with the merger between LAN and the Brazilian carrier TAM, the creation of LATAM is now considered one of the largest airlines world wide.

in Sales Media Kit 2015 ⎮ 2

What is in Magazine?

in Magazine, winner of the Content Marketing Awards for “Best Airline Publication”, is enjoyed by 2,700,000 monthly travellers aboard Lan Airlines in Business Premium and Economy classes. Our monthly publication reaches every destination throughout South America, as well as the capital cities of U.S.A., Europe, Caribbean, Mexico Australia and New Zealand. During the past ten years, in Magazine has received more than 55 international awards for it´s editorial content and design. Created to show the world the marvels of South America - celebrating it´s people, customs, creativity and natural wonders - in has become an important lifestyle magazine for Lan´s travelers, following the latest trends in design, gastronomy, fashion, art, technology as well as it´s complete and entertaining articles on destinations. With invaluable tips and suggestions for any traveler, in sets itself apart in the inflight magazine market as a world renowned, collectionable, “must have” publication. The constantly growing number of advertisers from companies who are leaders in their field depend on in Magazine as an important platform to reach their customers throughout all corners of the world.

Frequency: Monthly

Circulation: 130.000 copies

readership: 2.700.000

Distribution: On all domestic and international LAN flights throughout South America, USA, Europe, Mexico, Caribbean and Oceania; Business Premium and Economy Class.

LANGUAGES: English and Spanish

www.in-lan.com in Sales Media Kit 2015 ⎮ 3

what is in Wines?

The wine guide, in Wines is distributed exclusively to Business Premium passengers on all routes for Lan Airlines. Modern and entertaining, in Wines celebrates the quality and diversity of Argentine and Chilean wines, providing the reader with recommendations from world renowned experts from this iconic industry, inviting all to visit the vineyards and bodegas of this part of the planet. Articles include tourist attractions, gourmet tips and other features for all who enjoy exciting wines and great food.

Frequency: Three editions per year (January, May, September 2015)

Circulation: 35,000 per edition

Readership: 120,000 per edition

Distribution: Exclusively on all Premium Business international flights in excess of five hours throughout South America, Europe, USA, Mexico, Caribbean, Australia and New Zealand.

languages: English and Spanish

rate Sheet 2015 - IN WINES Ad DESCRIPTION

RATES CHILE

USD

1 FULL PAGE

3.150.000

5,750

COVERS 2 AND 3

3.700.000

6,750

COVER 4

4.125.000

7,500

DOUBLE PAGE

5.250.000

9,500

in Sales Media Kit 2015 ⎮ 4

reach

2.700.000 passengers per month

in Sales Media Kit 2015 ⎮ 5

Demographic information

PASSENGERS (PER YEAR)

DOMESTIC

INTERNATIONAL

DOMESTIC AND INTERNATIONAL

TOTAL: 33,000,000 ECUADOR ARGENTINA PERÚ CHILE COLOMBIA

4,000,000

8,000,000

12,000,000

16,000,000

20,000,000

PAX

AGE

BY SEASON CHILE

PERU ARGENTINA

BY COUNTRY

Colombia

CHILE

ECUADOR

Colombia ECUADOR

60%

825,000

45%

550,000

30% 15%

275,000

JAN

GENDER TOTAL

PERU ARGENTINA

1,100,000

0

33,000,000

MARCH

58% MALE

may

42% FEMALE

JULY

SEPT

nov

0% 0-12

GENDER

13-18

69%

DOMESTIC AND INTERNATIONAL

MALE BUSINESS

19-27

31% FEMALE

28-45

58%

45-65

66+

42% FEMALE

MALE ECONOMY

in Sales Media Kit 2015 ⎮ 6

MAGAZINE in - RATES, Calendar AND FormatS 2015 CALENDAR - IN MAGAZINE

formats

MONTH

THEME

AD DEADLINE

CIRCULATION

129

JANUARY

OUTDOORS

28 NOVEMBER 2014

01 JANUARY

130

FEBRUARY

HOTELS

02 JANUARY 2015

01 FEBRUARY

131

MARCH

FUTURE

30 JANUARY

01 MARCH

132

APRIL

FIRST CLASS

03 MARCH

01 APRIL

133

MAY

THE ART OF SELLING

01 APRIL

01 MAY

134

JUNE

SPEED

30 APRIL

01 JUNE

135

JULY

GAMES

02 JUNE

01 JULY

136

AUGUST

WATER

01 JULY

01 AUGUST

137

SEPTEMBER

NORTH AMERICA

30 JULY

01 SEPTEMBER

138

OCTOBER

FASHION

01 SEPTEMBER

01 OCTOBER

139

NOVEMBER

GOURMET

01 OCTOBER

01 NOVEMBER

140

DECEMBER

LATIN AMERICAN ALL STARS

03 NOVEMBER

01 DECEMBER

IMPORTANT: Add a 5mm of surplus per side for each format

FULL PAGE TRIM SIZE 23 X 27.5 CM LIVE AREA 19.8 X 25.3 CM

1/2-PG VERTICAL TRIM SIZE 11.5 X 27.5 CM LIVE AREA 9.9 X 25.3 CM

2015 RATES - IN MAGAZINE AD DESCRIPTION

RATE USD

FULL PAGE

$10.000

COVER 2 DOUBLE PAGE

$22.800

COVER 3

$11.700

COVER 4

$15.000

DOUBLE PAGE SPREAD

$18.300

1/2 PAGE

$ 6.300

1/3 PAGE

$ 4.620

INSERTS

1/2-PG HORIZONTAL TRIM SIZE 23 X 13.7 CM LIVE AREA 19.8 X 12.6 CM

REQUEST QUOTE 1/3-PG VERTICAL

Guaranteed positioning 15% premium. Rates in US dollars. Rates do not include charges such as local taxes, tax witholdings, bank transfers, etc.

MATERIAL FORMAT:

Encrypted PDF, 300 DPI color separation in CMYK. 150 lines per inch. Maximum saturation 260. For technical assistence: Juan Carlos Marschhausen, [email protected]

TRIM SIZE 7.7 X 27.5 CM LIVE AREA 6.6 X 25.3 CM

ONLINE DELIVERY: Server: ftp://loa.qgchile.cl User: avisosinlan Password: av2583lan

in Sales Media Kit 2015 ⎮ 7

Audiovisual Products 2015

in Media offers a variety of audiovisual products to help promote your brand. Our 30 second spots in domestic and regional routes are viewed on overhead screens. In addition to 30 second spots on overhead screens we offer System Sponsorships and Sponsorship of our news capsule “In al Dia”.

OVERHEAD screens

Our international routes offer seatback viewing for all passengers on individuals screens AVOD (audio and video on demand). Programming in this system includes 4,5 minutes of spots (Bundle). These routes also offer System Sponsorship, Sponsorship for our inflight Movie Channel and TV Series Channel

INDIVIDUAL SCREENS (AVOD)

in Sales Media Kit 2015 ⎮ 8

RATES FOR Audiovisual PRODUCTS - DOMESTIC ROUTES (MONTHLY) OVERHEAD SCREENS chile Arica

Iquique Calama

Antofagasta

PRODUCT

NO PAX

NO EXHIBITIONS

RATE USD

Chile SYSTEM SPONSORSHIP 5” Tag + 30” spot | Minimum 6 months.

640,000

4,900

$ 25.600

Spot 30”

640,000

4,900

$ 20.500

IN AL DIA SPONSORSHIP 5” Tag + 30” spot | Minimum 6 months

640,000

4,900

$ 22.400

PLACEMENT 10” DESTINATION VIDEO

640,000

4,900

$ 3.200

PRODUCT

NO PAX

NO EXHIBITIONS

RATE USD

PERÚ SYSTEM SPONSORSHIP 5” Tag + 30” spot | Minimum 6 months.

525,000

4,400

$ 15.000

Spot 30”

525,000

4,400

$ 11.250

IN AL DIA SPONSORSHIP 5” Tag + 30” spot | Minimum 6 months

525,000

4,400

$ 13.500

PLACEMENT DESTINATION VIDEO PERÚ

525,000

4,400

request quote

PRODUCT

NO PAX

NO EXHIBITIONS

RATE USD

COLOMBIA SYSTEM SPONSORSHIP 5” Tag + 30” spot | Minimum 6 months

385,000

3,000

$ 10.500

Spot 30”

385,000

3,000

$ 8.100

IN AL DIA SPONSORSHIP 5” Tag + 30” spot | Minimum 6 months

385,000

3,000

$ 9.000

PLACEMENT 10” DESTINATION VIDEO

385,000

3,000

$ 2.200

PRODUCT

NO PAX

NO EXHIBITIONS

RATE USD

ecuador SYSTEM SPONSORSHIP 5” Tag + 30” spot | Minimum 6 months.

110,000

865

$ 3.885

Spot 30”

110,000

865

$ 3.625

IN AL DIA SPONSORSHIP 5” Tag + 30” spot | Minimum 6 months

110,000

865

$ 3.750

PLACEMENT DESTINATION VIDEO ECUADOR

110,000

865

$ 1.400

Isla de Pascua Copiapó La Serena

SANTIAGO

Concepción Temuco Valdivia Osorno Puerto Montt Chiloé

Balmaceda

Punta Arenas

PERÚ Iquitos

Tumbes Piura

Chiclayo Tarapoto Cajamarca Trujillo Pucallpa

LIMA

Puerto Maldonado

Cusco

Juliaca Arequipa Tacna

colombia Santa Marta

San Andrés

Barranquilla

Valledupar

Cartagena Montería Apartadó Medellín Quibdó Pereira Ibagué Cali

Cúcuta Bucaramanga Yopal

BOGOTA

Villavicencio

Neiva Puerto Asís Leticia

ECUADOR QUITO Islas Galápagos

Baltra San Cristóbal

Guayaquil

Cuenca

in Sales Media Kit 2015 ⎮ 9

RATES FOR Audiovisual PRODUCTS - REGIONAL ROUTES (MONTHLY) OVERHEAD SCREENS

Seul

San Francisco

New York

Los Angeles

Tokio

Hong Kong Seul Tokio

PRODUCT

MIAMI

NO

PAX

NO

EXHIBITIONS

La Habana

RATE USD

Sydney Hong Kong

Cancún Punta Cana

Caracas

SANTIAGO

Auckland

IN AL DIA SPONSORSHIP 5” Tag + 30” spot | Minimum 6 months

420,000

3,080

$ 20.160

SPOTS 30” REGIONAL FLIGHTS

420,000

3,080

$ 18.500

Panamá Medellín Cali

Bogotá

QUITO GUAYAQUIL

LIMA La Paz Santa Cruz Iquique SÃO PAULO

Papeete

Isla de Pascua

RÍO DE JANEIRO

Iguazú

SANTIAGO

Brisbane

Córdoba Mendoza BUENOS AIRES

Sydney

MONTEVIDEO

Auckland

Melbourne

RATES FOR Audiovisual PRODUCTS - INTERNATIONAL ROUTES (MONTHLY) INDIVIDUAL SCREENS (AVOD) FRANKFURT

PRODUCT

NO PAX

NO EXHIBITIONS

RATE USD

MOVIE CHANNEL SPONSORSHIP FOR INTERNATIONAL FLIGHTS 5” tag aired on Movie Channel Button on 60% of flights, plus 1 BUNDLE of 30” spots on 100% of the flights. Mínimum 6 month.

430,000

2,370

$ 21.500

TV Series Sponsorship for Intl. Flights 5” tag aired on TV Series Button on 60% of flights, plus 1 BUNDLE of 30” spot, on 100% of the flights. Mínimum 3 month.

430,000

2,370

$ 17.200

430,000

2,370

$ 10.000

Portland Reno

MADRID

NEW YORK

San Francisco San Jose

Seul

LOS ANGELES San Diego Tijuana ORLANDO MIAMI La Habana

Hong Kong

Cancún Punta Cana CIUDAD DE MÉXICO

San Juan

Caracas

Cartagena Panamá Medellín Cali

Bogotá Leticia

QUITO GUAYAQUIL

Manaus

LIMA La Paz Santa Cruz Iquique SÃO PAULO

Papeete

Asunción Ciudad del Este

Isla de Pascua

RÍO DE JANEIRO

Iguazú

Porto Alegre

SANTIAGO

Córdoba Mendoza BUENOS AIRES

MONTEVIDEO

Brisbane

Sydney

Auckland

Melbourne

Sydney

Tokio

Auckland

SANTIAGO

Río Gallegos Punta Arenas Ushuaia

BUNDLES on International Flights 30” spots airing in front of: 2 Blockbuster movies + 3 movies from various genres + 4 tv series = 4.5 minutes of spots embedded in programming.

SYSTEM SPONSORSHIP INTERNACIONAL + REGIONAL SYSTEM SPONSORSHIP 5” Tag + 30” spot on all International and regional routes aired when system activates when reaching cruising altitude. Minimum 6 months.

850,000

5,450

$ 42.500

REGIONAL FLIGHTS: Between the capital cities of South America: Santiago, Lima, Buenos Aires, Montevideo, La Paz, Sao Paulo, Río, Cali, Bogotá, Caracas, Quito, etc. BUNDLES: 30 second spot packages which include: 2 new release films, 3 movies from various genres and 4 TV Series = 4.5 minutes of spots embedded in programming. SYSTEM SPONSORSHIP: After Security Video airs a 5” tag indicating company´s sponsorship of the upcoming entertainment sytem plus a 30” spot. IN AL DIA: 5 second Tag + 30 second Spot aired before the 10 minute News Capsule “In al Día”, on all domestic and regional flights. DESTINATION VIDEO: 10 second Placements, exhibited at the end of the National Tourism Video, available on domestic flights in Chile and Colombia.

in Sales Media Kit 2015 ⎮ 10

AUDIOVISUAL CALENDAR AND TECHNICAL SPECIFICATIONS

TECHNICAL SPECIFICATIONS INBOUND CONTENT FOR ALL SPOTS: FILES ACCEPTED:

CALENDAR 2015 SPOTS for individual screens (AVOD) JANUARY OCTOBER 30, 2014 FEBRUARY NOVEMBER 24, 2014 MARCH DECEMBER 22, 2014 APRIL JANUARY 26, 2015 MAY FEBRUARY 23, 2015 JUNE MARCH 23, 2015

• For domestic and regional flights overhead screens: NTSC SD (720x480) o PAL SD (720x576). • For international flights, AVOD screens: 1920 x 1080 o 1280 x 720 (16:9). • Any MPEG files no less than 1.8 mbps as a bit rate. • QuickTime Files: Most QuickTime Files can be accepted as long as they are full resolution and screen size ( Uncompressed or DVCAM compression/ full screen resolution and no audio compression/ QuickTime H264 are accepted as well). • AVI Files (Uncompressed, full screen and no audio compression) and MP4 files. • MP3 files for audio/ WAV or AIFF. • DVD Files/ CD Files are accepted if NO OTHER alternative is available • Archivos DVD / CD se aceptan si no existe NINGUNA ALTERNATIVA dispon.ible.

Parameters

• For flights with overhead screens: Aspect ratio: 4:3. (16:9 may be accepted but must be reviewed on a case by case basis). • For flights with AVOD sreens: Aspect ratio: 16:9. • Audio Tone Level: Set to -18dB or -3 on the VU meter or 4 on the PPM, stereo or mono channels are acceptable. Audio preferably on Channel 1 & 2, but can accept 4 track audio masters.

Guidance Notes

• All products must have a suitable visual and audio quality. Picture must be sharp and well lit (unless artistic considerations require otherwise). • The picture must be free of excessive black crushing or dropouts. • Titles must be within a 4x3 Title Safe Area. And consider a proper size for a good reading. • All Inbound Physical Masters must have exact runtimes, audio specifications and subtitles information if any. • All FTP Content MUST have the compression details, frame rate and pixel ratio detailed (if not the preferred PAL or NTSC SD)

JULY APRIL 27, 2015

For questions, files and low-res versions: Rafael Diesel, [email protected]

AUGUST MAY 25, 2015

For large files and hi-res versions:

SEPTEMBER JUNE 22, 2015 OCTOBER JULY 27, 2015

FTP: Server: ftp://loa.qgchile.cl User: avisosinlan Password: av2583lan OR: www.hightail.com www.wetransfer.com

NOVEMBER AUGUST 24, 2015 DECEMBER SEPTEMBER 28, 2015

in Sales Media Kit 2015 ⎮ 11

TERMS AND CONDITIONS 1.1. Applications a) Every Agreement shall be subjected to the following Terms & Conditions. b) Spafax is not bound by any condition printed or otherwise, appearing on contracts, Insertion Orders or copy instructions that are in conflict with the Terms & Conditions set out herein.

1.14 The Advertiser has the right to replace and /or change any Advertisement referred to in the Insertion Order prior to the Material due Date. 1.15 The Advertiser acknowledges and agrees that Advertisements may be Exhibited on alternative dates and times than those set out in the Insertion Order with instructions before Material Due Date.

1.2 Definitions and Interpretations a) “Advertisement” includes any commercial, ad, flyer, poster, insertion, announcement picture, photograph, digital media, product sample, recording, pamphlet, printed material, or other promotional material referred to in the Insertion Order. b) “Advertising Material” – includes all videos, photographs, recording, product samples, printed and other promotional material required by Spafax to Exhibit Advertisements. c) “Advertiser” includes any person, company, corporation, partnership or other business entity entering into an Insertion Order with Spafax. d) “Agreement” – means the Insertion Order executed by Spafax and Advertiser including the Terms & Conditions set out herein. e) “Campaign Dates” – means the period of Exhibition of the Advertisement(s). f) “Exhibit” – means the placement, publication, printing, showing, broadcasting, insertion or distribution of any or all of the Advertiser’s advertisement(s) in accordance with the Insertion Orders. g) “Material Due Date” – means the date upon which all Advertising materials must be submitted to Spafax in accordance with the Insertion Order. h) “Rate Card” – means the Advertisement pricing list published by Spafax. i) “Spafax” – means Spafax Medios y Publicidad Ltda. 1.3 Spafax shall Exhibit Advertisement(s) in accordance with the terms and provisions of this Agreement. 1.4 There are not and will not be any verbal statements, representations, warranties undertaking or agreements between the parties with respect to this Agreement. 1.5 This Agreement may not be amended or modified by the Advertiser in any respect except by written instrument signed by the Advertiser and Spafax. 1.6 No waiver or modification of any of the terms of this Agreement shall be valid unless the same is reduced to writing and signed by the parties hereto. 1.7 The Advertiser shall, prior to the Material Due Date stipulated in the Insertion Order, deliver all Advertisements materials to the following address: Spafax Medios y Publicidad SpA Av. Kennedy 5757, Of. 1601 A, Las Codes Santiago de Chile Att: Juan Carlos Mrschhausen [email protected] 1.8 Spafax cannot guarantee quality-control checking for any Advertisement materials received after the material Due Date stipulated in the Insertion Order.

1.16 No discount will be given in the event of an error in Advertisement that does not affect or influence the content of the Advertisement. In the event that Spafax is responsible for an error in the Exhibition of an Advertisement, the Advertiser will be leigible to have the aforementioned Advertisement Exhibited again, in accordance with the original Insertion Order at a new time to be determined by Spafax. 1.17All information contained within is subject to change without notice. Please contact your National account Manager for the most current information. 1.18 All payments are to be sent to Spafax at Av. Kennedy 5757, Of. 1601 A, Las Condes, Santiago de Chile, Payable in Chilean Pesos or US Dollars as specified in the Insertion Order and invoice. Payment may be made by check or electronic bank transfer. 1.19 The Advertiser agrees to pay all invoices within thirty (30) days of issue. If invoices are not paid within thirty (30) days, Advertisers will be charged 2.5% interest per month thereafter. Spafax reserves the right to terminate the Agreement at any time upon default by the Advertiser in the payment of any amounts due or owing under the Agreement. 1.20 In the event that the Advertisement materials are not delivered to Spafax in accordance with the Agreement, the Advertiser will remain liable for all amounts due or owing under the terms of all Insertion Orders. 1.21 Notwithstanding any contract or arrangement between the Advertiser and any third party, the Advertiser is deemed to enter into the Insertion Order as a principal and shall be liable to Spafax for the performance of all obligations set out in this Agreement including, without any limitation, the payment of all sums of money incurred, due and owing by the Advertiser pursuant to this Agreement. 1.22 This Agreement may be terminated by either party by giving 2 months’ notice in writing prior to the first Campaign Date as set out in the Insertion Order. No cancellations will be accepted after the ad space closing date. 1.23 Insertion Orders contracting space for covers and special positions are noncancellable. 1.24 This Agreement shall be governed, construed and enforced exclusively in accordance with the laws of the country of residence of Spafax or of the Advertiser, at the absolute discretion of Spafax. In the event that payment is not for incoming from and advertiser’s agency, Spafax reserves the right to seek legal recourse from the Advertiser.

1.9 All Advertisements shall be submitted to Spafax in a form specified by Spafax. 1.10 All Advertisements must be delivered to Spafax free and clear of all changes, including courier, delivery and shipping fees. 1.11 Advertisers and advertising representatives are wholly responsible for content materials contained in Advertisement. The Advertiser agrees to reimburse and compensate Spafax for any legal and court costs incurred in the event of lawsuit or proceedings in that may result due to the content of aforementioned Advertisement(s) 1.12 The Advertiser warrants that the Advertisement(s) are not obscene, libelous, blasphemous or offensive to any religion or culture. The Advertiser warrants that all commercial materials meet the Television and Broadcasting Associations standards and adhere to their code of practice. 1.13 Spafax reserves the right to refuse or delay any advertisement for any reason, and/or to make any necessary corrections and/or revisions without notice to the Advertiser. Spafax will not be held responsible for content of any Advertisement received that requires translation.

CLIENT

SPAFAX DATE:

content on the go

Spafax Medios y Publicidad SpA

Avda. Pdte. Kennedy 5757, Of. 1601, Las Condes, Santiago, Chile Tel: +56 (2) 28986800, Fax: +56 (2) 28986849 www.spafax.com

in Sales Media Kit 2015 ⎮ 12