Welcome To

MEDIA KIT 2016

The Heart of Wine Country Sonoma is a world unto itself. Its defining landscape combines scenic beauty and agricultural abundance. It is urban sophistication in an idyllic, rural setting. It is a destination, a haven, a state of mind, and a way of life. Sonoma magazine’s aim is to capture and celebrate this landscape and lifestyle. The magazine explores the food and wine culture that drives the region; the homes, outdoors, cuisine, personalities, cultural attractions, and style of the region with a fresh, informed voice, a curatorial point of view, and gorgeous visuals.

Michael Zivyak, President

Sonoma magazine does more than simply reflect Sonoma’s identity and the culturally rich, sophisticated community it is. The insider’s voice of the magazine contributes to, informs, and unites the region in a manner befitting Sonoma. It showcases high-quality photography, intelligent feature writing and valuable service articles, while alsoproviding in-depth reporting on locally relevant issues and short bits on fun stuff. Promoting the area to its most active, devoted residents, weekenders, and visitors, Sonoma magazine is essential for people who live in Sonoma and for those who wish they did, appealing to the hearts and minds of loyal subscribers and newsstand browsers who want to take this amazing place home with them.

Sonoma magazine’s aim is to capture and celebrate this landscape and lifestyle: »» »» »» »» »» »» »»

wine & spirits food & dining home personality profiles cultural attractions style important issues

Michael Zivyak, President, Magazine Division Sonoma Media Investments, LLC 427 Mendocino Avenue Santa Rosa, CA 95401 P: 707.521.5284 [email protected]

IN THIS SECTION

IN THIS SECTION drought

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syrups

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service

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shelter

Ernie’s Tin Bar offers a shuttle service to locals so they don’t have to drive themselves home. yoga

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festival

Private events designed around luxurious pop-up tents fulfill clients’ every wish — and then some.

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beer

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vineman

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magazine

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question

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likewine

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numbers

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Partying in Style

Park It Here

shopping

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profile

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Conner Jay

SEPT/OCT 2015 sonomamag.com

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IN THIS SECTION markets

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Hot Stuff

Mexican markets offer a whole world of tantalizing flavors for people to discover. grilling

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Studio Castillero

JULY/AUG 2015 sonomamag.com John Burgess

JULY/AUG 2015 sonomamag.com

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the finish Mike Benziger

O

N JUNE 8, Mike Benziger stunned the wine world by announcing the sale of Benziger Family Winery, including the family’s 85-acre Glen Ellen estate, to The Wine Group. It seemed an unlikely pairing of the Benzigers, who pioneered Sonoma green farming practices for their highend wines, and one of the worlds’ largest producers of low-priced wines, Franzia and Alamaden among them. Purchase price of the 139,000-case-per year Benziger winery and its sister Imagery winery was estimated to be in the neighborhood of $100 million.

IN THIS SECTION makeover

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Family Haven Former racing stable reimagined as part custom home, part Wine Country venue. style

This was the second jaw-dropping deal for the Benzigers, who sold their hugely successful, low-priced Glen Ellen brand to Heublein in 1993 for an estimated $80 million. The Wine Group later bought that brand, too.

IN THIS SECTION bounty

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events

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It was Mike who came to California first, from the family’s New York home, to buy a ranch on Sonoma Mountain. The clan followed him, and after the sale of Glen Ellen, Mike led the effort to start anew with Benziger Family Winery, focused on wines made from biodynamically grown grapes.

Season Opener

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AGE: 63

Acclaimed Chinese pianist Lang Lang opens the Green Music Center’s 2015-16 season, just one of many events on our calendar. fare

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eats

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FAMILY: Wife Mary; children Erinn, Buck and Grant; siblings Bob, Joe, Jerry, Patsy and Kathy WHY SELL? I was facing some health issues during the last couple of years, so I went to my partners and said I wanted to find a way to get out, because my future was a little unclear. After we decided to search for another partner or some strategic capital, I had a couple other brothers and sisters say they felt it was time for them to move on as well.

tasting rooms 176 party pix

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WORKING WITH A LARGE FAMILY: We’re good at fighting, meaning we get it out and get on with it. I think that’s been the secret to our success. SLOWING DOWN: We had a good run for 35 years, but at this point in my life it’s better to just quiet down a little and see what kind of opportunities come forward. Working with my wife and kids on their projects is front and center for me. WHAT HE’LL MISS MOST: Working with family and friends. I’ll also miss learning something new every day, working with natural systems on our property. LOOKING AHEAD: When I lived in New York City, I never dreamed of the life I’ve had, so I’m a very blessed guy. Now I have an opportunity to have a third chapter. It doesn’t get any better than that. by TINA CAPUTO photography by CHRIS HARDY

Chris Hardy

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Alvin Jornada

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sonomamag.com SEPT/OCT 2015

IN EVERY ISSUE gateway: Short, quick, hot hits • taste: Food and drink, our chefs, our winemakers the mix: Shopping, hiking, personalities, hidden gems • place: At home indoors & out play: Things to go do • the finish: Meet someone cool

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Demographic Overview Targeting active, devoted residents, weekenders and visitors from around the world AFFLUENT, EDUCATED, ACTIVE GENDER: Male 39% Female 61% MEDIAN AGE 51.8 years MARITAL STATUS: Married 74% Single 26% EDUCATION: Graduated College + 74% Masters+ Degree 25% AVERAGE HH INCOME $233,996 MEDIAN MARKET VALUE OF OWNED HOME $770,360**

*2015 CVC Reader Study **Source: Scarborough r1, 2014 Marin, Napa, Sonoma Counties HHI $100k +

It may be a hole-in-the-wall eatery down a remote country lane. A delightful surprise tucked into a routine destination. The best little (fill in the blank) nobody else seems to know about. Or a great place to visit, right there in plain sight, yet never before noticed.

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Things to do Places to go Stuff to see Drinks to enjoy Foods to find

Hidden Sonoma These hidden things give Sonoma its

texture, its substance, its je ne sais quoi. They’re what you find if you stay awhile,

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allow yourself to sink below the surface. And they’re yours for the seeking.

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Beth Schlanker

sonomamag.com JULY/AUG 2015

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WELCOME TO

COUNTRY photos by Beth Schlanker

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MAY/JUNE 2015 sonomamag.com

sonomamag.com MAY/JUNE 2015

UP AGAINST

THE WALL In January, Santa Rosa native Kevin Jorgeson and partner Tommy Caldwell climbed onto the rim of El Capitan and into history. Hand over hand against the granite, their lives changed forever.

Corey Rich

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Napa County

Distribution Covering the Greater Sonoma region

Sonoma County Marin County San Francisco County

»» 25,000 Circulation (100,000 readers) »» 6 Issues Per Year »» Paid Subscribers ($14.99 Per Year for 6 Issues) »» Paid Newsstand ($4.95) • #2 Magazine on newstands in Sonoma County behind “People”

• Safeway Dedicated Pockets at Check-Out • Whole Foods in Sonoma, Napa, Marin and San Francisco • Barnes & Noble »» Upscale In-Room Hotel Distribution in Sonoma, Napa, Marin, San Francisco »» Airport Distribution at SFO »» Direct mail list of high HHI households in Sonoma County »» Select Retailers »» Partnership with InVino »» Events/Wineries/Visitor Centers »» Third party Audit by Circulation Verification Council (CVC) AUDIT PENDING

Walter Schug Has Seen it All Sonoma Developmental Center Haunted Wineries A winemaker’s worldly smarts p.100

Looming closure leaves lives in limbo p.108 Who has the spirit? p.95

Sonoma Magazine available for sale at these select retail locations: Alameda

The Heart of Wine Country

F r o m p e r f e c t h e i r l o o m t o m at o e s t o t h e g r a p e s t h a t ke e p S o n o m a h u m m i n g , t h e l a n d ’ s r i c h b o u n t y i s o u r s t o e n j o y.

Harvest Season

ual ann ato Tomtival Fes 160 p.

De Lauer’s News Stand Safeway Alamo

Safeway Angwin

College Market Arcadia

Arcadia Newsstand Auburn

Bel Air Market Bellevue, WA

Barnes & Noble Benicia

In-room at these fine hotels, resorts and inns: Courtyard Marriott Flamingo Conference Resort and Spa Fountaingrove Inn Holiday Inn Express Hotel Healdsburg Hotel La Rose Hyatt Vineyard Creek Sheraton Sonoma County Vintners Inn Rohnert Park

DoubleTree by Hilton Healdsburg

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Rancho Mirage

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Juneau, AK

Juneau Drug Lakeport

Safeway Store Las Vegas

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Reno

Rohnert Park

Costco CVS Pharmacy Raley’s Supermarket Safeway Roseville

Frys Electronics Safeway Store Sacramento

Loomis

Raley’s Supermarket

Barnes & Noble Bel Air Market Frys Electronics

Los Altos

Saint Helena

Draeger’s Market Los Angeles

Circus of Books Kosher News

Safeway Store Sunshine Foods Vasconi’s Pharmacy San Anselmo

Middletown

Hardester’s Market Mill Valley

Depot Bookstore & Cafe Mill Valley Market Safeway Whole Foods

Books Inc. Cal-Mart Supermarket Falletti Foods Farley’s Fog City News Juicy News SF Mollie Stone’s Pharmaca Safeway SFO-News & Gifts SFO-Aviator Books SFO-Bayreader Smoke Signals Whole Foods

Draeger’s Market Emeryville

Napa

Copperfield’s Books CVS Pharmacy Raley’s Supermarket Safeway Vallerga’s Market Whole Foods

San Jose

Newport Beach

Marinwood Market Safeway Whole Foods

Safeway Folsom

Raley’s Supermarket Fort Bragg

Barnes & Noble Novato

Costco Paradise Foods Pharmaca Safeway Whole Foods Oakland

Fremont

Frys Electronics

De Lauer’s Newstand Farley’s East

Fresno

Palm Springs

Glen Ellen

Palo Alto

Vons Market Benziger Family Winery Glen Ellen Village Market

Copperfield’s Books CVS Pharmacy Pacific Market Safeway Whole Foods Sonoma

Benzinger Winery Broadway Market Chateau Sonoma CVS Pharmacy El Dorado Hotel El Pueblo Invino Pharmaca Ramekins Readers’ Books Safeway Sonoma Market Sonoma Valley Visitors Bureau Sonoma Valley Chamber of Commerce Whole Foods Williams-Sonoma

Stockton

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Nob Hill Foods

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San Francisco

Danville

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Fairfield

Seattle

South Pasadena

Safeway

Barnes & Noble Raley’s Supermarket Safeway

Barnes & Noble

Safeway United Markets

Safeway Store

Fairfield

Scottsdale

Harvest at Mendosa’s

Cupertino

Barnes & Noble

Ray’s Food Center Safeway Sonoma County Visitor’s Bureau St. Francis Winery Whole Foods

Mendocino

Modesto

Harvest Market Safeway

New retailers and locations beginning with Nov/Dec 2015 Issue

Big John’s Market Healdsburg Visitor’s Bureau Jimtown Store CVS Pharmacy Safeway Copperfield’s Books

Barnes & Noble

Sonoma Valley

Cartwright Hotel Hotel Abri Hotel Triton   JW Marriott San Francisco Parc 55 Hotel  Sir Francis Drake Hotel  The Fairmont San Francisco The Prescott Hotel  The Ritz-Carlton   Villa Florence Hotel

Healdsburg

Beaverton, OR

Clearlake

San Francisco

Safeway Store

Copperfield’s Books CVS Pharmacy Petaluma Market Petaluma Visitor’s Center Raley’s Supermarket Sprouts Whole Foods

Raley’s Supermarket

Maison Fleurie Lavender Gaige House El Dorado Hotel El Pueblo Fairmont Sonoma Mission Inn Inn at Sonoma Kenwood Inn and Spa MacArthur Place Hotel & Spa Sonoma Creek Inn Sonoma Valley Inn The Lodge at Sonoma

Guerneville

Incline Village

Chico

Santa Rosa

Petaluma

Surf Supermarket

Pegasus Books Books Inc. Barnes & Noble

sonomamag.com

Gualala

Vroman’s Bookstore

Raley’s Supermarket

Berkeley $4.95

Pasadena

Mollie Stone’s

Hollywood

Raleys Supermarket

Sept/Oct 2015

Greenbrae

Bristol Farms Frys Electronics

Frys Elecronics San Mateo Barnes & Noble Draeger’s Market San Rafael

Santa Rosa

Barnes & Noble Copperfield’s Books Costco CVS Pharmacy DeLoach Winery Gracianna Winery Lazzini’s Market Ledson Winery Molsberry’s Market Oliver’s Market Pacific Market Paradise Ridge Winery Raley’s Supermarket

Bristol Farms

Podesto’s Market Sunnyvale Murphy’s Smoke Shop Thousand Oaks

Bristol Farms Tracy

Raley’s Supermarket Ukiah

Safeway Store Vacaville

Costco Paul’s Food Fair Vallejo

Costco Raley’s Supermarket Vashon, WA

Vashon Thriftway Walnut Creek

Barnes & Noble Target Store Wenatchee, WA

Hastings

West Hollywood

Circus Of Books Westlake Village

Bristol Farms Windsor

CVS Pharmacy Raley’s Supermarket Yountville

Ranch Market Too

PLAN TO PURCHASE DURING THE NEXT 12 MONTHS

By the Numbers 43% They have upscale Lifestyles

30%

96%

36%

42%

59%

57%

27%

Automotive*

DO THEY TRAVEL TO SHOP?

Education/Classes*

Financial Planner Services*

24% The Village at Corte Madera**

23% 21% Downtown San Francisco**

Westfield San Francisco Centre**

19% 11% 10% Town Center at Corte Madera**

Embarcadero Center**

Union Square**

FAVORITE DEPARTMENT STORES

52%

Macy’s**

37% Nordstrom**

5% 4% 2%

Neiman Marcus**

Bloomingdale’s**

Saks Fifth Avenue**

*2015 CVC Reader Survey. Products or Services they plan to purchase during the next 12 months **Scarborough r1, 2014: 3 County HHI $100k +

Dining/ Entertainment*

Florist/Gift Shops*

Home Furnishings*

Jewelry*

Home Improvement/ Supplies*

47%

Lawn Services* (Maintenance/Landscaping)

61%

61%

31%

69% 78%

Lawn & Garden Supplies*

Legal Gambling Entertainment*

Men’s Apparel*

75% Women’s Apparel*

Vacation/ Travel*

Keep Sonoma Magazine around one month plus*

69%

Frequently purchase products or services from ads seen in Sonma Magazine*

THEY STAY ACTIVE

63% Gardening

**

42%

Jogging/Running**

40% Volunteering in Community**

38%

FOOD & DINING

57%

54%

Buys organic food on a regular basis**

41%

Hiking/ Backpacking**

Dined at up-scale restaurant in past 30 days**

34%

Buys locally grown food on a regular basis**

38% Shopped at Whole Foods Market this past week**

Cycling**

WINE (AND BEER) COUNTRY

26%

Drank in past 7 days

Boating**

38% 25% 21%

19%

Wine**

Yoga-Pilates**

15%

Beer**

Golf**

58%

Sonoma County Wine Country**

53% 44% Marin County**

Calistoga/Napa Valley**

Spirits**

DAY TRIPPIN’

83% San Francisco**

14%

Mendocino/North Coast**

25% Attended Wine Festival in the past 12 months**

ENJOYS A CULTURED LIFE Attended in the past 12 months

61%

33% 33% Professional Sports Event 21% 16% 12%

Art Museum**

Live Theater**

Live Concerts**

**

Symphony or Opera**

Dance or Ballet performance**

Editorial Focus

home+garden

Sonoma is not just a place, it’s a way of living.

Locally sourced and attuned to nature, a modern masterpiece is built to endure

Sonoma Home+Garden aims to inspire the sort of people who think of their homes not just as places to go when the workday is done, but also as reflections of the warm, inviting and unique style of Sonoma. Sonoma Home+Garden is a celebration of quality, craftsmanship, authenticity and family—a trusted resource that respects the past, lives in the present and embraces the future. Each issue’s beautifully designed, lush pages uncover the tastemakers, places, and things that inspire—transforming that inspiration into action for everyone.

FOUR-SEASON GARDEN THINK BIG IN SMALL SPACES EXPERT ADVICE: WALL COLOR

ANNUAL ISSUE, 2015 $4.95

Sonoma Home+Garden, The Heart of Your Home

VIVACIOUS VINTNERS AT HOME sonomamag.com

Annual Distribution

daylight hours,” Zimmerman continued. That prompted the 100-foot primary shed roof, whose beams extend seamlessly beyond the interior footprint of the house, providing shade and ever-moving shadows. It also drove the placement of the living spaces and master bedroom. “Bob and Ellen are morning people,” Zimmerman said, “so we positioned those rooms for east light.” The house exterior is 55 percent glass, which provided a challenge for energy savings. The solution was glazed Fleetwood windows and sliders, solardriven hydronic radiant heat beneath the flooring and the orientation of the house to the summer and winter solar exposure. The couple also wanted an indoor-outdoor living space, all on one level — a tenet of Cliff May’s “rancher” design. They achieved this throughout the main structure with four sections of 11½-foottall sliders, providing 12-foot-wide openings onto the home’s master deck and carport. The living, dining and master bedroom all have such movable glass walls, with the master incorporating two adjacent sections which open to the pool that forms the outer edge of the central deck. “It’s like sleeping outdoors,” Ellen enthused. The infinity pool is the focal point for the couple’s entertaining, and Bob jokes about its “Margarita bench” along one side looking out to the view. Its real charm comes in the summer, though, when the couple can go to sleep to the sound of its cascading waterfall. Most of the furnishings in the home are from Roche Bobois and Ligne Roset: sleek, elegant and colorful. The seating areas tend toward the intimate: Two buttercream orbs across from the front door create Ellen’s favorite place to curl up and have some one-on-one time with friends. The “living room” is defined by a spare gray leather sectional facing a sleek, 6-foot-wide gas fireplace with a raised hearth

The home’s movable glass walls, as here in the living room, make for true indoor-outdoor living. (opposite) Bob Shokes’ office at the north end of the house.

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HOME+GARDEN 2015

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HOME+GARDEN 2015

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Sonoma Home+Garden “We spent a lot of time listening to what the site had to tell us about the movement of the sun, moon and wind. The result is a regional vernacular design of cedar and stucco.”

»» 15,000 Distribution (60,000 Readers)

– Architect Jeff Zimmerman

»» Special Annual Publication »» Paid Sonoma Magazine Subscribers »» Direct Mail List of high HHI households in Sonoma The design of the home’s drive-through “auto court” is intended to make guests feel welcome from the moment they arrive.

»» Paid Newsstand • Safeway Dedicated Pockets at Check-Out

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sonomamag.com

• Whole Foods in Sonoma, Napa, Marin and San Francisco • Barnes & Noble

{ TWO ACRES, CHILDHOOD MEMORIES AND A DREAM }

»» Airport Distribution at SFO »» Select Retailers »» Events/Wineries/Visitor Centers

BY JILL KOENIGSDORF PHOTOGRAPHY BY

REBECCA CHOTKOWSKI

A Chinese fringe tree (Chionanthus retusus) and (opposite) a crabapple (Malus ‘Prairifire’) bloom happily in the Rassen garden in Sonoma.

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HOME+GARDEN 2015

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sonoma

weddings

Editorial Focus

Lovely Libations

Written by:

Autumn Millhouse Photography:

Megan Steffen Florals:

Poppystone Floral Couture   Cocktail Menu:

Designed by Three Little Words Paper Studio Location:

Thomas George Estates ‘Eat, Drink & Be Married’ Coasters:

Lilikoi Design + Letterpress

One mixologist’s quest to bring handcrafted cocktails to the wedding scene

»» Editorial Lineup for December 2015 »» Crushes (things we love) »» Expert Advice »» Wedding Planner, Venue Scout, Caterer, Health/Beauty Expert, Travel Agent (honeymoon)

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sonomamag.com WEDDINGS 2014/15

»» Real Weddings (5 or 6)

WEDDINGS 2014/15 sonomamag.com

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Choosing a wedding invite suite shouldn’t be difficult. Just pick a style to match your vision for the wedding, then let your designer lead the way. Here are four themes that may express your joint flair.   by Autumn Millhouse photography by Meg Pasetta

»» Floral ideas including drought tolerant plants »» Bridal Gown Trends with emphasis on affordable »» Dessert/Cheese/Wine/Beer Pairings

Classic

Rustic

Calligraphy has experienced a renaissance in recent years. It is the epitome of classic — not to mention romantic — design. Hand calligraphy by Sarah Hanna. Letterpress by Bella Figura. Victoria design with foil accents and edge-painting.

An old oak tree was the inspiration for this design. However, the lace and dried flower add the quintessential rustic elements to make it stand out. Designed by DreamMaker Designs. DREAMMAKERCUSTOMDESIGNS.COM

SARAHHANNA.COM AND BELLAFIGURA.COM

»» Save Water, Drink Champagne: guide including glassware to types of champagne (brut, etc).

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NOUVEAU WINE COUNTRY:

»» Things I’ve Learned (from a new bride) Set the table for a modern wedding by Autumn Millhouse photography by Megan Clouse

Annual Distribution

Location: HAMEL FAMILY WINERY w Styling & Florals: JULIA LAKE w Rentals: WINE COUNTRY PARTY & EVENTS w Custom Napkins & Table Runner: DOT & ARMY

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sonomamag.com WEDDINGS 2014/15

Sonoma Weddings »»

ANNUAL

Vol. 1

13,000 Distribution (52,000 readers)

»» Special Annual Publication The

»» Subscribers of Sonoma Magazine »» Upscale In-Room Hotel Distribution »» Paid Newsstand • Safeway Dedicated Pockets at Check-Out

• Whole Foods in Sonoma, Napa, Marin and San Francisco • Barnes & Noble »» Airport Distribution at SFO

Newest Trends in Bridal Gowns

Real Weddings

Experts with the

Best Advice

Wine Country

Delicious

Wine

Cocktails

»» Select Retailers »» Bridal Events in the Bay Area

Gorgeous

sonomamag.com DEC 2014/15

$4.95US

»» Bridal Shops in Sonoma, Napa, Marin and SF 000Cover_12 MARK.indd 1

Resource Guide

A Modern BLUE & WHITE Affair 11/10/14 3:38 PM

Walter Schug Has Seen it All Sonoma Developmental Center Haunted Wineries A winemaker’s worldly smarts p.100

Blissful Breakfast Spots Fresh Design for Old Adobe 100 ways to start your day p.104

Behind the scenes at Three Sticks Winery p.132

Looming closure leaves lives in limbo p.108 Who has the spirit? p.95

The Heart of Wine Country Santa Rosa’s KEVIN JORGESON claws his way to the top of El Capitan and into the record books

The Heart of Wine Country

F r o m p e r f e c t h e i r l o o m t o m at o e s t o t h e g r a p e s t h a t ke e p S o n o m a h u m m i n g , t h e l a n d ’ s r i c h b o u n t y i s o u r s t o e n j o y.

Harvest Season

Harvest Season

ual ann ato Tomtival s Fe . 160 p

19
(SVFMJOH
%BZT
Ş
3,000 Vertical Feet

MAR/APR 2015

$4.95

sonomamag.com

Vacation Rental Controversy

Airbnb, VRBO: Love ’em or hate ’em p.128

Breaking Good Bread

Artisan bakers on the rise p.63

Jackass Hill Vineyard Martinelli’s steep battle p.71

The Heart of Wine Country

SEPT/OCT 2015

$4.95

SEPT/OCT 2015

Everything you ever wanted to know about our craft beer scene. Meet brewmasters, visit breweries, get homebrewing tips. Check out our mixed Sonoma six-pack. And more!

MAY/JUNE 2015

$4.95

sonomamag.com sonomamag.com

000CoverSp_9_FIN Mark.indd 1

The Dead Celebrates 50

Band found its mojo in SoCo p.118

Allure of Abalone

Diving traditions run deep p.106

Music festivals for everyone

ANNUAL

8/7/15 5:40 PM

Free Summer Events

Vol. 1

p.154

home+garden The

Newest Trends in Bridal Gowns

The Heart of Wine Country

Come explore

HIDDEN SONOMA

Locally sourced and attuned to nature, a modern masterpiece is built to endure

Experts with the

Best Advice

87

Wine Country

Delicious

Things to do Places to go Stuff to see Drinks to enjoy Foods to find p.90

Wine

Cocktails

Get your daredevil on at Sonoma Canopy Tours

JULY/AUG 2015

FOUR-SEASON GARDEN

$4.95

ANNUAL ISSUE, 2015 $4.95

sonomamag.com

Gorgeous

Real Weddings

THINK BIG IN SMALL SPACES EXPERT ADVICE: WALL COLOR VIVACIOUS VINTNERS AT HOME

sonomamag.com DEC 2014/15

$4.95US

sonomamag.com

000Cover_12 MARK.indd 1

Resource Guide

A Modern BLUE & WHITE Affair 11/10/14 3:38 PM

2016 Editorial Calendar Space Close and Non-Camera Ready Materials

Camera Ready Close

Sept. 21, 2015

Oct. 5, 2015

Nov. 16, 2015

Nov. 30, 2015

Jan. 18, 2016

Feb. 1, 2016

Mar. 14, 2016

Mar. 28, 2016

May 16, 2016

May 31, 2016

July 18, 2016

Aug. 1, 2016

Sept. 19, 2016

Oct. 3, 2016

Oct. 19, 2015

Nov. 2, 2015

Sonoma Home + Garden (on-sale April 1, 2016)

Feb. 16, 2016

Feb. 29, 2016

Sonoma Weddings (on-sale Dec. 1, 2016)

Oct. 17, 2016

Oct. 31, 2016

Sonoma Magazine November/December (on-sale Nov. 3, 2015) Holiday Issue

January/February (on-sale Jan. 1, 2016) The Movies of Sonoma Special Section: Faces of Sonoma County

March/April (on-sale Mar. 1, 2016) The Influencers Issue

May/June (on-sale May 1, 2016) Food Issue: [Cheap Eats!] Special Section: Top Doctors

July/August (on-sale July 1, 2016) The Summer Issue [Escape to Paradise]

September/October (on-sale Sep. 1, 2016) Wine Harvest Issue Special Section: Top Lawyers

November/December (on-sale Nov. 1, 2016) Top 100 Sonoma County Wines

Special Annual Publications 2015 Sonoma Weddings (on-sale Dec. 1, 2015) Special Annual Publications 2016

Dates and topics are subject to change

Awards & Nominations

City & Regional Magazine Association General Excellence - Finalist (awards to be announced in June)

Society of Publication Designers

Folio Awards

Merit Award Winner Best Illustrated Cover, March/April 2014

Eddie Award Honorable Mention Best Regional Magazine Finalist

Western Publishing Association

Best Regional & State Magazine Finalist

Best Feature Article Winner

Best Single Editorial Illustration, Finalist

“Lost in Paradise” About youth homelessness is Sonoma County, Jan/Feb 2014

“So You Want to Visit A Tasting Room”, Sept/Oct 2014

Best News Story, Finalist

Best Single Editorial Photograph, Finalist

Best Overall Publication Design, Finalist Sept/Oct Harvest Issue Best Cover, Finalist Sept/Oct Harvest Issue Best Special Themed Issue, Finalist Sept/Oct Harvest Issue

“Thirst” About the drought in Sonoma County, Mar/Apr 2014

“Shaken” About the Napa earthquake, Nov/Dec 2014

New Website Engages Anywhere sonomamag.com Original content, blogs, photo galleries, calendars

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$1,205

$1,145

$1,025

1/6 Page

$805

$765

$685

Ad Size

Open Rate

2 Page spread bleed = 18.25” x 11.125” Trim = 18” x 10.875”

Full page bleed 9.25” x 11.125” Trim = 9” x 10.875”

2/3 vertical 5.375” x 9.875”

1/2 horizontal 8” x 4.75”

1/2 vertical 3.75” x 9.875”

1/3 square 5.375” x 4.75”

1/3 vertical 2.375” x 9.875”

1/4 page 3.75” x 4.5”

1/6 page 2.375” x 4.75”

Sonoma Advertiser

Spread $3,510

$3,160

Full Page

$1,950

$1,755

2/3 Page

$1,565

$1,410

1/2 Page

$1,270

$1,145

1/3 Page

$970

$875

1/4 Page

$725

$655

1/6 Page

$485

$440

Open Rate

Sonoma Advertiser

sonoma

weddings

Ad Size

Spread $2,935

$2,645

Full Page

$1,630

$1,470

1/2 Page

$1,025

$925

1/3 Page

$825

$745

Premium Positions Back Cover

30%

Inside Covers

20%

Opposite TOC’s

15%

Color ad/per issue All Rates are NET

Color Space: CMYK only Image Resolution: 300 dpi Line Screen: 150 dpi Preferred Format: All materials should be sent as Press Quality PDF’s to your Account Executive and/or Client Services Assistant Publication Trim Size: 9” x 10.875” Safety Size: 7.75” x 10.125” 1/2” in from the top and bottom bleed size 3/4” in from left and right bleed size Binding Method: Perfect Bound Materials Shipping Address:

Advertisements assigned to premium positions are subject to creative approval prior to placement confirmation. The Publisher may reject or cancel any advertising for any reason at any time.

427 Mendocino Avenue, Santa Rosa, CA 95401 Attention: Linda Hann or your Sonoma Magazine Publications Account Executive and/or Client Services Assistant

updated 09/02/2015