MEDIA KIT 2016

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2016 EDITORIAL CALENDAR With a multitude of helpful topics and appealing content, Great Lakes Scuttlebutt is sure to stimulate our readers and your business traffic. ISSUE

EDITORIAL FEATURES

GREAT LAKES DESTINATIONS

NATIONAL BOAT SHOWS

SPACE RESERVATION

MATERIAL DUE

Winter

New Boats Electronics Marine Training Engines

Apostle Islands, Wisconsin

Toronto International Boat Show Chicago Boat, RV & Strictly Sail Show Cleveland Mid-America Boat & Fishing Show London Boat, Fishing & Leisure Show Buffalo Boat Show Miami Int'l Boat Show & Strictly Sail Michigan-Ohio Sportfishing Expo Detroit Boat Show Duluth Boat Sports Travel and RV Show Grand Rapids Boat Show Milwaukee Boat Show Hamilton Boat Show Minneapolis Boat Show Northern Illinois Boat Show Fort Wayne Boat Show Lansing Boat Show

12/08/15

12/15/15

Pets Commissioning Boat Systems Fishing Tackle & Gear

Tobermory, Ontario

2/09/16

2/16/16

Nautical Clothing Marine Accessories Docks & Lifts Charters & Rentals

Erie, Pennsylvania

4/05/16

4/12/16

DIY Projects Water Toys Water Sports Safety Products

Milwaukee, Wisconsin

6/07/16

6/14/16

Winterizing Brokerage Trailers Storage

Vermilion, Ohio

8/05/16

8/12/16

10/11/16

10/18/16

January & February

Spring March & April

Launch May & June

Summer July & August

Fall September & October

Year End November & December

Marinas Yacht Clubs Refits 2017 New Products

Traverse City BS & Water Sports Show Spring Boating Expo (Novi, MI) Milwaukee Sports Show Palm Beach Boat Show Thousand Island Boat Show

Port Credit In-Water Boat Show Catawba Island Boat Show The Great Lakes Boating Festival Bay Harbor In-Water Boat Show Chicago In-Water Boat Show

Toledo Antique Boat Show Michigan City In-Water Boat Show Port Sanilac Antique Boat Show Clayton Antique Boat Show North American Sail & Power Show

United States Sailboat Show United States Powerboat Show Fort Lauderdale Show Outdoor Boating Festival (Metro Beach, MI) Newport, Rhode Island Boat Show

2015 BUYER’S ◀GUIDE

• Kerrick

•

Lake Crystal

•

IOWA

Owatonna

Minneapolis

• Rochester

• Winona

• Prairie Farm

Grand Portage • • Grand Marais

Fox Lake • • Ingleside

Ottawa •

ILLINOIS

• Cheboygan Pellston• • Mullet Lake Brutus • Harbor Springs • Alanson • • Oden • Bay Harbor • • Petoskey Indian River • Walloon Lake • Charlevoix • Boyne City • • • East Jordan Boyne Falls

• New Buffalo

Peru •

INDIANA

• Syracuse

• Benton Harbor • St. Joseph

• South Haven

East Chicago • Michigan City Calumet • • • Portage • Riverdale • Hammond

Chicago

• Waukegan Harbor • Highland Park Winnetka • Evanston •Arlington Heights • •

• Kenosha • Pleasant Prairie • Winthrop Harbor

•Holland • Saugatuck • Douglas

MICHIGAN

Lansing •

LAKE HURON

GEORGIAN BAY •Lion’s Head

• Tobermory

Killarney •

Toronto

1,500,000+

BOATS IN MID-AMERICA

2,500,000+

BOATS IN SOUTH ATLANTIC

LAKE ONTARIO

BOATS IN PACIFIC

1,000,000+

3,000,000+

BOATS IN GREAT LAKES REGION (US)

THE TOTAL ECONOMIC IMPACT IN THE GREAT LAKES IS MORE THAN $29,000,000,000

There are 12,182,157 recreational boats in the US and over 4,300,000 recreational boats in Canada, a total of 16,482,157.

RECREATIONAL BOATING DRIVES THE GREAT LAKES REGION

THE STATS

Ottawa • Manotick •

OHIO

Put-in-Bay

Detroit

Cleveland

LAKE ERIE

ONTARIO CANADA

Wiarton •

PENNSYLVANIA 

NEW YORK

Buffalo

• Port Severn Penetanguishene • Lansdowne • Rockpo • Coldwater • Midland • • Victoria Harbour Gananoque • Orillia • Kirkfield • Alexandria Bay • Meaford • Brechin • Kingston Clayton • Thornbury • • Owen Sound • •Wasaga Beach Hastings • Deseronto • Bath • Cape Vincent • Beaverton • Collingwood • • Harrisville Barrie • Belleville • • Three Mile Bay • • • Pefferlaw Peterborough Lefroy • • Port Elgin Chaumont Trenton • Watertown • Gilford • •Keswick Oscoda • Picton • Sackets Harbor • Brighton • Holland Landing • Henderson Harbor • Cobourg • Clarington • Port Hope • Kincardine East Tawas • • • Oshawa Pickering • • Whitby • Port Austin AuGres • Scarobough • • Caseville • Oswego • Port Hope • Sterling • Bay Port • Fair Haven •• • Harbor Beach Goderich Port Credit • Brewerton• Point Breeze • Edenville Red Creek Sodus Point • • • • • • • Oakville • Wilson • Olcott Bayfield Cicero • Wolcott • Forestville Irondequoit • North Rose Burlington Niagara on the Lake • • Bay City Midland • Rochester • • • Youngstown Hamilton • • Port Sanilac St. Catharines Grimsby • Waterloo • • Niagara Falls • Saginaw Grand Bend • Jordan Station • • Geneva • Croswell • • Lexington Grand Island • • Tonawanda • • Union Springs Fort Erie • Amherst Fayette Dunnville • • • • Port Colborne • Port Huron Simcoe • Hagersville Sarnia • • •Lackawanna Goodells • Port Dover • • Flint •Ithaca Turkey Point • • Fenton • St. Clair Hartland • Port Bruce Port Burwell •St. Williams Auburn Hills • Watkins Glen Marine City • • • • • • White Lake • • Port Rowan Chesterfield Twp• • Fair Haven Montour Falls • Port Stanley • Dunkirk Commerce Twp • Clinton Twp • Long Point • Algonac • Harsens Island Howell • Harrison Twp • • Troy • Westfield Brighton • • Novi St. Clair Shores• LAKE • Mitchell’s Bay • Chatham Grosse Pointe • ST. CLAIR Lincoln Park• • Erie • Tilbury • Tecumseh Ecorse • Millcreek • • North East • Wyandotte •• Windsor Fairview • Belleville • Taylor • Trenton• •LaSalle • Lake City • Kingsville Rockwood • • Conneaut • Gibraltar • • Amherstburg • Wheatley Ashtabula • • Leamington Newport • Grosse• Harrow Ile • Geneva LaSalle • • Monroe Fairport Harbor • Pelee Island • • Grand River Luna Pier Mentor •Painesville Erie • • • • Willoughby Eastlake Toledo• • Catawba Island •Kelleys Island Rocky River • • Oregon • Rossford • •Curtice • Port•Marblehead Clinton • • Lorain Parma • • •Bedford Heights Oak Harbor Vermilion • • Sandusky• • Vermillion North Brook Park Huron Huron Olmsted • Oberlin • Clyde • Brunswick • Freeport • Galena Boardman •

• Alpena

Little Current •

• Spanish

CANADA

• Blind River

• Rogers City • Presque Isle

Mackinaw City

DeTour Village • • Drummond • Cedarville Island St. Ignace • • Mackinac •

Saule St. Marie Sault St. Marie •• Echo Bay Brimley • • • Desbarats Barbeau • • Bruce Mines • Richards Landing

• Spring Lake • Grand Haven •Grand Rapids

• Muskegon

Montague • • Whitehall

• Pentwater

• Ludington

• Manistee

Traverse City

LAKE MICHIGAN

Milwaukee Milwaukee

• Grafton

• Port Washington

• Sheboygan

• Two Rivers • Manitowoc

Oconomowoc • • • Nashotah • Greenfield • Franklin Racine •

Williams Bay Fontana ••

• Madison

• Monona

Oshkosh •

Appleton • Menasha •

Cedar River •

Kipling ••Rapid River • Gladstone • Garden •Escanaba • Manistique Ford River •

MICHIGAN

Marquette •

• Goulais River

• Washington Island Ellison Bay • • Gills Rock • Sister Bay • Ephraim Menominee • Northport • Fish Creek Baileys Harbor • Leland • Torch Lake • Gaylord Marinette • • Suttons Bay • Peshtigo • • Egg Harbor • Glen Arbor • Elk Rapids Oconto • • Acme • • Sturgeon Bay • Kalkasaka • Grayling Frankfort • • Suamico Green Bay • • Higgins Lake • Arcadia • Algoma • Houghton Lake • Onekama • Kewaunee

• L’Anse

• Schreiber • Terrace Bay

LAKE SUPERIOR • Copper • Gay

Hancock • • Houghton • Ontonagon

WISCONSIN

Bayfield • • La Pointe • Washburn • • Bessemer Ashland Saxon•

Cornucopia •

Port Wing•

• Superior

Duluth •

St. Cloud • Monticello • • Anoka Rogers • Stillwater • Spring Park • • • St. Paul • Minnetonka • • Bayport St. Bonifacius • Afton St. Paul Park• •Prescott Hastings•

• Crosslake • Brainerd

• Longville

Silver Bay •

Knife River •

MINNESOTA

• Crane Lake

• Thunder Bay

Rossport•

2016 PRINT RATES & SPECIFICATIONS The Ultimate Boating Resource for the Great Lakes

ABOUT THE MAGAZINE

GREAT LAKES SCUTTLEBUTT MAGAZINE DELIVERS THE MOST BOATING RESOURCES IN THE GREAT LAKES REGION. Our free bi-monthly publication offers content related to boating products, services, events, destinations, and more. The magazine magazine reaches over 100,000 boaters across the Great Lakes Region and beyond via boat shows, subscriptions, and our digital magazine making it the ideal environment for your marketing message.

GREAT LAKES SCUTTLEBUTT COVERS THE TOPICS IN WHICH BOATERS ARE INTERESTED: • New Products • Product Reviews • Yacht Clubs • Fishing • Destinations • Electronics • Sailing • Green • Charters

• Boat Shows • Business-to-Business • Service • Marinas • Brokerage • News • Advice • Featured Stories • Promotions & Prizes

PREMIUM RATES

(color included)

Front & back covers

$6500

Front cover

$4000

Back cover

$3500

Inside front cover

$3500

Inside back cover

$3000

Center spread

$4500

Two page spread

$4000

DISPLAY RATES

(front half)

1x

3x

6x

4 color

Full page

$3000

$2600

$2200

+$400

1/2 page

$1600

$1400

$1200

+$200

1/4 page

$800

$700

$600

+$100

MECHANICAL REQUIREMENTS

1/8 page

Not available in display section

Publication trim size. . . . . . . . . . . . . . 8.5" x 10.875" Bleed size . . . . . . . . . . . . . . . . . . . . . . . .8.75" x 11.125" Keep live content .25" from trim

MARKETPLACE RATES

AD SUBMISSION GUIDELINES:

PUBLICATION SIZE

Print Ready Ads: Ads must be in PDF, TIF, or JPEG format and sized correctly: 300dpi at 100% size. Submit to [email protected]. Ad Designs by Great Lakes Scuttlebutt: Ad design and production assistance is available at reasonable rates. For questions about pricing, reserving space, and more, call 877-775-2538. For questions about art and production, call 877-775-2538 Ext. 400.

Full page

Full page

(with bleed)

(without bleed)

8.75" x 11.125"

7.5" x 10"

½ page vertical 3.75" x 10"

(back half)

1x

3x

6x

4 color

Full page

$2600

$2200

$2000

+$400

1/2 page

$1400

$1200

$1000

+$200

1/4 page

$700

$600

$500

+$100

1/8 page

$350

$300

$250

+$50

Custom ad sizes available upon request.

½ page 7.5" x 5"

¼ page 3.75" x 5"

1/8 page 3.75" x 2.5"

ONLINE MAGAZINE Our online magazine boasts several ways to add value to your content.

150K+

$1500

PRESENTATION PAGE A premium location perfect for advertisement, video, or links to other information pertinent to your company. T CT UC DU S PROD MENES AWESO

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VIEWERS PER ISSUE SUE

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Your banner ad will be placed on the side of the magazine magazine to add recognition for your product p duct or service.

Add third-sized pages to your article. Perfect for adding forms, promotions, or any additional information.

Real Estate

Destinations

Destinations

Southwest Florida Waterfront Living: Something for Everyone By Brenda Boss, SageRealtor Group

S COURTESY OF THE EDSEL AND ELEANOR FORD HOUSE

Lake St. Clair freevectormaps.com

Lake St. Clair

AERIAL PHOTO: CHIP MILLER

More Destinations per Boating Mile than Anywhere in the Great Lakes

20

there are places on the lake where you can’t see the shore). While substantial, it’s modest compared to its much bigger sisters in the Great Lakes system, and that means wind and weather aren’t as likely to impede your ability to ŧE?ť  ʠ>ťť  ťť E ŧť  E ? Et

ʠťť ťť  and anchorages—all close to where you started. Lake St. Clair is truly a boater’s paradise. Its average depth is 11 feet, so the water warms quickly in the spring. With dozens of islands and a mostly sandy bottom, there are a multitude of great spots to anchor, gather and take a dip with the entire family while others may be more adult friendly! So what if you don’t know what to do and where to go? “There is something for everyone on Lake St. Clair,” according to Macomb County Executive Mark Hackel. w!   ťŧťŦ ťťEŧŧť ť ?ʠ? ť ťʠ

ťŧť ťŧť

COURTESY OF JOEL PIATEK, FISH HEADZ SPORT FISHING

Lake St. Clair is recognized as the ‘Muskie Capitol of Canada.’

COURTESY OF LAKE ST. CLAIR TOURISM INITIATIVE

0Ť  E? EŦŤʘ?  Ť Lake St. Clair. On any given day, Lake St. Clair, also know as “The Heart of the Great Lakes,” is home for such pleasures as a ride on a go-fast boat, reeling in a trophy musky, pedaling your bike along the shore, enjoying the sunset with a glass of wine at a waterfront restaurant — and so much more. * ťťŦťŧ  E  ťťʡ ť party. On this lake of many riches, you can discover your own personal passions and pleasures. And the great thing about Lake St. Clair is that you’ll ʠŦ ?ť ťťťŧ  within minutes of each other—unlike the other Great Lakes, where there are vast expanses of roadways and waterways between stops. But make no mistake, Lake St. Clair is Big Water. With 440 square miles of surface area, and 160 miles of shoreline, it’s about 26 miles long and 24 miles wide (yes, that means

here in Macomb County, Michigan’s backyard.“Lake St. Clair is the busiest freshwater lake than any other lake in the world during the summer months,” Hackel adds. It’s little wonder Lake St. Clair is such a boating Mecca. It boasts hundreds of marinas, parks, piers, coastal hamlets, and anchorages—and has some 150,000 registered boats of all sizes and shapes in the region and several of the State’s busiest boat launch ramps —all to enjoy its waterways during the busy season. Adding to Lake St. Clair’s appeal is the fact that it sits between two countries— the U.S. and Canada, thus has an ť ť ʡť BŦE Ŧ your Nexus Card or your I-68 if you plan to come by boat). Both sides of the border have an amazing array of dining, shopping and recreational opportunities to discover. “As part of the Two-Nation Destination Vacation, neighboring Windsor Essex, Ontario, provides visitors with the opportunity to chart their course into Canadian waters via Lake St. Clair and the Detroit River,” says Tourism Windsor Essex Pelee Island Chief Executive #ʠŧ?%  #>w*ŧ ťu Muskie Capital of Canada,’ our area is truly an incredible location to cast your line. Various other species swim fat and

plentiful here as well including walleye, bass and perch. “Guide your own boat into one of our many area docks, head out with one of our experienced charters, or simply drop a line from a waterside park,” he says. “Other opportunities await you as well — for a leisurely excursion, try stand-up paddle boarding along the calm shores of Lake St. Clair, or take a seat and kayak your way through the gentle currents. And for the ultimate wet and wild thrill, ride the open waves by jet skiing or strap on a pair of water skis and hang on tight.” Other great Ontario destinations also beckon, including Belle River on the Lake, the Thames River, Chatham-Kent, Wallaceburg and the Sarnia-Lambton area—all accessible by sea and by land. And along the Michigan shoreline, you can explore mile after mile of great ports of call, phenomenal dining and unique shopping experiences. From Port Huron to Marysville and St. Clair, from New Baltimore to Harrison Township and Mt. Clemens, from the Nautical Mile in St. Clair Shores through the Grosse Pointe communities and into bustling Detroit, thousands of recreational and entertainment venues abound. If you don’t know where to start, we can help. The Lake St. Clair Tourism Initiative, ť y  ʠ ťť ŧť  promote the lake, publishes an annual Lake St. Clair Circle Tour Map of the Top 99 Destinations and Attractions. We also  #y. y. Ŧʠ

 interesting news, a calendar of events and activities, along with ideas about what there is to see and do around the lake. It also features an interactive map with major coastal districts, 300 destinations, even a nautical chart overlay showing depths and navigation aids you can toggle on and off.

To learn more, visit www.TourLakeStClair.org

GREATLAKESSCUTTLEBUTT.COM March & April 2015

GREATLAKESSCUTTLEBUTT.COM

21

outhwest Florida is home to delightful year-round tropical weather, beautiful beaches, ŧť    ?Ŧ ť?ʠ?ť arts and entertainment options ranging from festivals to the philharmonics. And Southwest Florida is home to many parttime snowbirds and full time residents who hail from the Great Lakes Regions in the United States and Canada. One of the most unique features of southwest Florida is its many options for waterfront living: along the Gulf of Mexico, inland deep water canals, rivers, bays, and lakes. The variety of waterfront recreation is extraordinary: pleasure boating on yachts, cruisers, personal watercraft, or sailboat; kayaking, canoeing, and paddle boarding; water skiing; and world-class salt-water and freshwater angling. Whether traveling by land or by sea, there are beautiful white sand beaches along the entire coast. The primary categories of waterfront properties in southwest Florida are: „ Gulf of Mexico beach front „ Caloosahatchee River front „ Bays and Harbors „ Deep Saltwater Canals (aka channels) All Southwest Florida coastal areas have waterfront property, but Cape Coral is by far the most abundant, with over 400 miles of canals. The ultimate perk: the boat is just steps away in the backyard (say hello to the spontaneous cocktail cruise).

Endless Cruising Destinations

(Be mindful however that in some locations, canal depth may limit draft ťŧťť { ŧŧ ʠEť ť  vessel length due to turnaround space). Condominiums on Sailboat Access waterways and marinas start at about $200,000 and go up to a million or more for a penthouse unit. Single-family sailboat access homes start around $375,000, with many wonderful choices in the $500,000 to $900,000 range. Luxury properties start in the low one millions. Vacant, unimproved sailboat access home sites are $250,000 to one million.

Gulf Access Properties

Gulf access canal properties are on canal systems that lead to the Gulf of ,ŧ ?ŦEťť   ʠ bridges that limit the height of the boat that can travel on the waterway. Bridge clearance of 8 or 10 feet at mean high tide is typical and generally it is 30 minutes or more to the Gulf.

For boaters, the choices for short or erfront extended cruising are dizzying. Our waterfront home is in Cape Coral, smack dab in the middle of some of the greatest boating Florida has to offer. From our home base where our 31’ Express Cruiser is docked, it’s a short tripp ont to enjoy casual or fine dining at waterfront restaurants and resorts in Cape Coral, downtown Fort Myers, Fort Myers Beach,, Sanibel, Captiva, Cabbage Key, and more.. yers A great day out is to anchor off Fort Myers a, or Beach, Lovers Key Beach, North Captiva, oat, is Cayo Costa. Naples, just two hours by boat, one of our favorite southern route trips.. We get a slip at Crayton’s Cove and stay a night or two so we have ample time to take in the g. renowned beaches, shopping, and dining. Traveling north there is much to exploree in rasota, the beautiful beach towns of Venice, Sarasota, Tampa-St Pete, and Tarpon Springs. For those eing who want to enjoy the serenity of just being on the water, there are well-documentedd ters anchorages along the entire coast. Boaters her on have their choice of cruising styles, either tal the protected channels of the Intercoastal lm Waterway (ICW) or on the wide open, calm waters of the Gulf of Mexico. And if all of that is not enough, there is indeed more: the Florida Keys, the entire east coast oast of Florida, and the islands of the Bahamass are all popular cruising destinations for Southwest hwest Florida boaters.

Visit V Vis it uss online on ine for for a FREE FREE Quote FR Quote. Quote. Ep Eprenima prenima enima xi ximinusdant minu dan ulparum ulp parum arum inum inum quam,Et qu m,E rerspidesed rer rspidesed pid ed qu quia uia nobis no obis is m mossum ossum qu que inc inctii quibea qu uibea bea que ue E Eprenima Eprenim pren ma ximinusdant xim minusdant inu dan ulpa ulparum um

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Sailboat Access Properties

Sailboat access, sometimes called “direct” Gulf of Mexico access, describes properties on canal systems or in marina communities where passage to the Gulf of Mexico is unrestricted. As the name implies (referring to a ť Ŧ ťtťC?ť  ʠ bridges or electric lines spanning the waterway between the property and the Gulf of Mexico. Sailboat access property is a must for those who own B  ť  Cť Ŧ ť? ʠ boats or convertibles, motoryachts, or ť >'ŧťE ʡŦ   ŧ almost any type of boat, sailboat access properties are valued higher than other boating-oriented property types. 56 GREATLAKESSCUTTLEBUTT.COM March & April 2015

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Brief Description

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What You Can Do

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‹ VIDEO Content marketing is controlled by video as the dominant medium, which is why we have integrated this into our services.

PRODUCT GIVEAWAYS Great Lakes Scuttlebutt offers an increased exposure value across multiple platforms. $250 Valued less than $1000 ONLINE COVERAGE

Valued greater than $1000 ONLINE & boat show coverage

PRODUCT GIVEAWAY PLATFORMS

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SOCIAL MEDIA

EMAIL BLAST

At additional cost

CONTACT US

The Ultimate Boating Resource for the Great Lakes

OFFICE

PUBLISHER

DESIGN

877-775-2538, Ext. 100 [email protected]

Erik Kyle • 419-699-0415 [email protected]

877-775-2538, Ext. 400 [email protected]