2016 INTEGRATED MEDIA KIT
Cardiology News is the leading independent newspaper for the cardiologist. Readers rely on Cardiology News for breaking news and insightful commentary—in a clear, concise, accessible online format—that can be used daily in practice. Cardiology News is published monthly and circulates to more than 29,000 cardiovascular specialists and related subspecialists in a print format. All articles are researched, written, and produced by professional medical journalists. Cardiology News can also be found online at www.ecardiologynews.com. This site provides news and views that matter to cardiologists in a timely and interactive format. With awardwinning daily news coverage and stories from the print publication, physicians can get immediate information online. They can join the conversation through commentary, blogs, Facebook, and Twitter. Cardiology News is the best way for physicians to stay current, save time, and gain perspective.
See NEW address for ROB materials & samples.
CONTACTS
CONTACTS General Information
Editorial and Production Office
Digital Business Development
Publisher
2275 Research Blvd, Suite 400 Rockville, MD 20850 Tel: 240-221-2400 Fax: 240-221-2545
Lee Schweizer Vice President, eBusiness Development Tel: 973-206-8982
[email protected]
Alan J. Imhoff President & CEO Tel: 973-290-8216
[email protected]
Advertising Sales Office
Alison Paton Digital Advertising Manager
[email protected]
Mike Guire Vice President, Sales Tel: 973-290-8224
[email protected]
Frontline Medical Communications Inc. 7 Century Drive Suite 302 Parsippany, NJ 07054-4609 Tel: 973-206-3434 Fax: 973-206-9378 Advertising Valerie Bednarz Account Manager Tel: 973-206-8954
[email protected] Circulation Donna Sickles Vice President, Audience Development Tel: 973-206-8005
[email protected]
Recruitment and Classified Advertising Linda Wilson Classified Advertising Account Manager
[email protected] Tel: 973-290-8243 Contracts and Insertions Joan Friedman Advertising and Financial Services Manager Tel: 973-290-8211 Fax: 973-206-9378
[email protected] Production Rebecca Slebodnik Director of Production/Manufacturing Tel: 240-221-2417 Fax: 240-221-2543
[email protected]
Editorial Staff Mary Jo M. Dales Editor-in-Chief and Editorial Director Tel: 240-221-2470
[email protected] Denise Fulton Executive Editor Tel: 240-221-2440
[email protected] Kathleen Scarbeck Executive Editor Tel. 240-221-2450
[email protected] Catherine Hackett Publication Editor Tel: 240-221-2445
[email protected]
PRINT ADVERTISING Circulation & Readership Scores Issue & Closing Dates Ad Rates Incentives & Combination Buys Cover Tips, Banner Ads & Outserts Printing Information Unique Print Opportunities DIGITAL ADVERTISING HCP Targeting General Display Advanced Display Email Premium Packages Media Placement Opportunities CUSTOM MULTI-MEDIA PROGRAMS Special Issues/Supplements Patient Education/Handouts Custom Microsites/Resource Centers Custom Clinical Quizzes Research FRONTLINE MEDICAL NEWS ABOUT FRONTLINE
05.18.16
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For details of programs, rates, metrics, and more, please contact your account manager.
GENERAL INFORMATION Cardiology News is published by Frontline Medical Communications (FMC). Issuance: Monthly Established: 2003 Organization Affiliation: Independent; AMM; BPA Worldwide Circulation Summary: Cardiology News reaches over 29,000 cardiovascular specialists. Editorial
Cardiology News’ e-newsletters and the monthly print publication provide practicing physicians with timely and relevant news, on-site conference coverage, and commentary about clinical developments in their field and about the impact of health care policy on their specialty and their practice. All articles are researched, written and produced by a full-time staff of professional medical journalists. Editorial/Advertising Ratio
55% editorial/45% advertising
Contract and Copy Regulations
a. All contracts and contents of advertisements are subject to FMC’s approval. FMC reserves the right to reject or cancel any advertisement, insertion order, space reservation or position commitment. b. F MC reserves the right to inspect and approve all website advertising. Proof must be submitted to FMC no later than the ad space closing date.
c. Sweepstakes ads are prohibited by AMA list rental agreement. d. FMC reserves the right to put the word “Advertisement” on advertising which, in FMC’s opinion, resembles editorial material. e. F MC guarantees uniform rates and discounts to all advertisers using same amount and kind of space. No exceptions to published rates. f. O nly insertions of a parent company and subsidiaries are combined to determine the earned rate. g. R ates are subject to change with 90 days’ notice. Contracts accepted with the understanding that rates will be guaranteed up to three months beyond last issue closed. In the event of a rate increase, contracts may be terminated without penalty of short rate. h. After firm space commitment has been made, extensions will be given for reproduction materials. If ad copy is not provided by closing date, FMC reserves the right to repeat a former ad. Advertisers’ Index
Back-of-book
Advertising Service
a. Convention Bonus Distribution: March Issue: American College of Cardiology Chicago, IL; Apr. 2-4, 2016
November Issue American Heart Association Scientific Sessions New Orleans, LA; November 12-16, 2016 b. Sales force bulk subscription discount available. Agency Commission, Credit and Discount Terms
a. Agency Commission: 15% on all ads. b. Agency is responsible for payment of all advertising ordered and published. If payment is defaulted, publisher shall have the right to hold the advertiser and the advertising agency jointly and severally liable for such monies due FMC for contracted and published ad space. c. 15% agency commission subject to withdrawal on accounts not paid within 60 days of invoice notice. Cancellations
a. Notification in writing of space cancellations must be received by space closing deadline. b. If space is cancelled after deadline or material received too late, the advertiser will be charged for the insertion. c. Cover positions are non-cancelable within 60 days of the issue’s closing date.
CONTACTS General Information PRINT ADVERTISING Circulation & Readership Scores Issue & Closing Dates Ad Rates Incentives & Combination Buys Cover Tips, Banner Ads & Outserts Printing Information Unique Print Opportunities DIGITAL ADVERTISING HCP Targeting General Display Advanced Display Email Premium Packages Media Placement Opportunities CUSTOM MULTI-MEDIA PROGRAMS Special Issues/Supplements Patient Education/Handouts Custom Microsites/Resource Centers Custom Clinical Quizzes Research FRONTLINE MEDICAL NEWS ABOUT FRONTLINE
Click here for Standard Terms and Conditions for Advertising
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CIRCULATION
CONTACTS General Information TOTAL QUALIFIED
OFFICE BASED
RESIDENTS
HOSPITAL STAFF
OSTEOPATHS
OTHER PROFESSIONAL ACTIVITY
Cardiovascular Disease
22,891
15,680
2,527
2,516
713
1,094
Cardiac Electrophysiology
1,784
1,375
177
217
15
-
Interventional Cardiology
2,877
2,264
307
255
51
-
Pediatric Cardiology
2,371
1,396
445
519
11
-
29,923
20,715
3,456
3,507
790
1,094
SPECIALTY
Total Distribution Source: July 2015 BPA
For more detailed BPA circulation information, CLICK HERE.
READERSHIP SCORES Projected Average Issue Readers Publication A
15,688
Projected Average Page Exposures Publication A
Publication B 6,014
Publication C 8,896
Publication C 5,318
8,618
Publication D 8,463
Cardiology News
DIGITAL ADVERTISING HCP Targeting General Display Advanced Display Email Premium Packages Media Placement Opportunities CUSTOM MULTI-MEDIA PROGRAMS Special Issues/Supplements Patient Education/Handouts Custom Microsites/Resource Centers Custom Clinical Quizzes Research
9,147
Publication B 10,689
Cardiology News
PRINT ADVERTISING Circulation & Readership Scores Issue & Closing Dates Ad Rates Incentives & Combination Buys Cover Tips, Banner Ads & Outserts Printing Information Unique Print Opportunities
FRONTLINE MEDICAL NEWS ABOUT FRONTLINE
5,051
Publication D 4,054
Publication E
8,375
Publication E
4,006
Publication F
8,026
Publication F
3,777
Source: Kantar Media, June 2015, Cardiology, Office & Hospital, Table 113
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For details of programs, rates, metrics, and more, please contact your account manager.
ISSUE AND CLOSING DATES
CONTACTS General Information
ISSUE DATES
SPACE CLOSE
MATERIALS DUE
January
December 11, 2015
December 18, 2015
February
January 15, 2016
January 25, 2016
March
February 24
March 2
April
March 18
March 25
May
April 21
April 28
June
May 18
May 25
July
June 15
June 22
August
July 14
July 21
September
August 18
August 25
October
September 21
September 28
November
October 17
October 24
December
November 11
November 18
Stated Date of Mailing and Class: 10th of publication month. Standard class.
PRINT ADVERTISING Circulation & Readership Scores Issue & Closing Dates Ad Rates Incentives & Combination Buys Cover Tips, Banner Ads & Outserts Printing Information Unique Print Opportunities DIGITAL ADVERTISING HCP Targeting General Display Advanced Display Email Premium Packages Media Placement Opportunities CUSTOM MULTI-MEDIA PROGRAMS Special Issues/Supplements Patient Education/Handouts Custom Microsites/Resource Centers Custom Clinical Quizzes Research FRONTLINE MEDICAL NEWS ABOUT FRONTLINE
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For details of programs, rates, metrics, and more, please contact your account manager.
ADVERTISING RATES
CONTACTS General Information
Black & White Rates Page Size King
1x
3x
6x
12x
24x
36x
48x
72x
$5,230
$5,130
$5,000
$4,920
$4,850
$4,810
$4,765
$4,705
120x $4,665
240x $4,575
288x
396x
$4,495
$4,420
504x $4,320
3/4 Page
4,885
4,795
4,665
4,610
4,520
4,490
4,450
4,380
4,305
4,170
4,090
3,945
3,885
Island Page
3,940
3,870
3,770
3,715
3,650
3,630
3,590
3,545
3,510
3,455
3,390
3,325
3,250
1/2 Page
3,815
3,745
3,645
3,595
3,545
3,505
3,485
3,440
3,410
3,335
3,265
3,205
3,150
1/4 Page
1,960
1,920
1,890
1,860
1,825
1,810
1,785
1,760
1,725
1,690
1,655
1,585
1,560
Black-and-White (ROB) + 4-Color Rates Page Size King
1x
3x
6x
12x
24x
36x
48x
72x
$7,430
$7,330
$7,200
$7,120
$7,050
$7,010
$6,965
$6,905
120x $6,865
240x $6,775
288x
396x
$6,695
$6,620
504x $6,520
3/4 Page
7,085
6,995
6,865
6,810
6,720
6,690
6,650
6,580
6,505
6,370
6,290
6,145
6,085
Island Page
6,140
6,070
5,970
5,915
5,850
5,830
5,790
5,745
5,710
5,655
5,590
5,525
5,450
1/2 Page
6,015
5,945
5,845
5,795
5,745
5,705
5,685
5,640
5,610
5,535
5,465
5,405
5,350
1/4 Page
4,160
4,120
4,090
4,060
4,025
4,010
3,985
3,960
3,925
3,890
3,855
3,785
3,760
Color Rates (In addition to black & white rates)
Special Positions
Standard color
$870
Page 3 – Earned king rate + 30% (plus color)
Matched color
1,205
Fourth Cover – Earned king rate + 60% (plus color)
Metallic ink
175
Center Spread – Earned king rate + 25% (plus color)
Four Color Rates
2,200
Please consult sales representative for additional special positions.
Fifth Color Rates
3,445
BLEED Full-page bleed or gutter bleed (accepted for spreads only): no charge.
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PRINT ADVERTISING Circulation & Readership Scores Issue & Closing Dates Ad Rates Incentives & Combination Buys Cover Tips, Banner Ads & Outserts Printing Information Unique Print Opportunities DIGITAL ADVERTISING HCP Targeting General Display Advanced Display Email Premium Packages Media Placement Opportunities CUSTOM MULTI-MEDIA PROGRAMS Special Issues/Supplements Patient Education/Handouts Custom Microsites/Resource Centers Custom Clinical Quizzes Research FRONTLINE MEDICAL NEWS ABOUT FRONTLINE
For details of programs, rates, metrics, and more, please contact your account manager.
Insert Rates Page Size 2-Page A-size 2-Page King 4-Page A-size 4-Page King 6-Page A-size 6-Page King 8-Page A-size 8-Page King
1x
3x
6x
12x
24x
36x
48x
72x
120x
240x
288x
396x
504x
$8,115
$7,965
$7,765
$7,650
$7,525
$7,480
$7,395
$7,300
$7,235
$7,115
$6,980
$6,855
$6,695
10,780
10,570
10,300
10,130
9,995
9,910
9,815
9,695
9,610
9,420
9,260
9,100
8,900
16,235
15,935
15,530
15,300
15,045
14,960
14,790
14,600
14,470
14,240
13,960
13,710
13,390
21,560
21,135
20,605
20,265
19,985
19,815
19,625
19,395
19,225
18,845
18,525
18,205
17,805
24,350
23,900
23,300
22,950
22,565
22,440
22,180
21,900
21,705
21,355
20,940
20,560
20,085
32,335
31,700
30,905
30,395
29,985
29,725
29,445
29,090
28,835
28,265
27,785
27,305
26,705
32,465
31,870
31,065
30,595
30,085
29,915
29,575
29,195
28,945
28,475
27,925
27,415
26,775
43,115
42,265
41,205
40,525
39,975
39,635
39,255
38,785
38,445
37,685
37,050
36,410
35,600
ADVERTISING OPPORTUNITIES / INSERTS SPLIT RUNS
a. Specifications 1. Split runs can be either geographic (state or zip code) or demographic. If FMC matches supplied data, records must include Medical Education (M.E.) numbers. 2. Inserts and run-of-book (ROB) advertising units are accepted. 3. All split-run ROB advertising units must be the same size. No units larger than one king-size page plus one island page will be accepted. 4. Split-run additional production charges are commissionable. 5. Split runs for a percentage of the circulation in any combination buy are calculated at the individual publication’s rates.
b. Split-run Rates—Inserts 1. If utilizing less than 25% of the publication’s circulation—rate is 50% of the full-run cost. 2. If utilizing 26-50% of the publication’s circulation—rate is 60% of the full-run cost. 3. If utilizing 51% or more of the publication’s circulation—rate is 100% of the full-run cost. 4. No production charges for inserts. c. Split-run Rates—Run-of-book 1. I f utilizing less than 25% of the publication’s circulation—rate is 50% of the full-run cost plus full color charges. 2. If utilizing 26-50% of the publication’s circulation—rate is 60% of the full-run cost plus full color charges. 3. I f utilizing 51% or more of the publication’s circulation—rate is 100% of the full-run cost plus full color charges.
4. Split-run Production Charges—Runof-book: $900 per split-run insertion. 5. A 20% premium is required on ROB splits of 6 pages or more. d. Discounts Split-run advertisers do not qualify for combination, continuity, or new business/ launch programs. Split-run insertions do count toward earned frequency and corporate discounts do apply.
CONTACTS General Information PRINT ADVERTISING Circulation & Readership Scores Issue & Closing Dates Ad Rates Incentives & Combination Buys Cover Tips, Banner Ads & Outserts Printing Information Unique Print Opportunities DIGITAL ADVERTISING HCP Targeting General Display Advanced Display Email Premium Packages Media Placement Opportunities CUSTOM MULTI-MEDIA PROGRAMS Special Issues/Supplements Patient Education/Handouts Custom Microsites/Resource Centers Custom Clinical Quizzes Research FRONTLINE MEDICAL NEWS ABOUT FRONTLINE
BUSINESS REPLY CARDS (BRCS)
Business reply cards (BRCs) will be accepted on a space-available basis. Cost = Earned frequency rate of ROB island page + 20%. Please consult Production Department for specifications, as cards must be approved for compliance with bindery requirements (submit 5 samples or comp). Client is strongly advised to get approval of cards from the USPS Business Center.
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For details of programs, rates, metrics, and more, please contact your account manager.
FRONTLINE MEDICAL COMMUNICATIONS CORPORATE DISCOUNT POLICIES & COMBINATION BUYS CORPORATE DISCOUNT Corporate manufacturers and their subsidiaries will receive a discount on advertising purchased from Frontline Medical Communications (FMC) in 2016. Full year 2015 NET spend with FMC will establish the minimum discount levels for all advertising purchased in 2016. All manufacturer promotional spend will be credited towards the corporate level, including, electronic and print advertising, reprints and programs (nonCME). Discounts will be applied to print advertising only purchased in regularly issued FMC professional publications. The FMC Corporate Discount is applied to the adjusted net cost after all other earned discounts have been applied (see Order of Print Discounts). Spend levels and associated discounts are listed in the graphic on the right. EARNED FREQUENCY Rate is determined by the number of units within a 12-month period (calendar or fiscal). A unit is a page or fraction of a page (e.g. a spread counts as 2 units; a king page or fraction counts as a page). Each page of an insert counts as a unit. Each demographic/regional/split page counts as a unit. Insertions of parent companies and subsidiaries are combined to determine the earned rate. Co-marketed products may select the earned frequency discount of either company. CORPORATE FREQUENCY DISCOUNT PROGRAM Earned frequencies are determined by the number of pages in all FMC publications to provide maximum frequency discounts to advertisers, regardless of size. When
CONTACTS General Information
2015 Net Spending
$150K
$250K
$500K
$750K
$1.0M
$1.5M
$2.0M
$3.0M+
Earned 2016 Discount
0.50%
1.0%
1.5%
2.0%
2.5%
3.0%
4.0%
5.0%
number of insertions is greater or less than indicated by contract, rates are adjusted accordingly. (The maximum frequency per publication varies and not all journals have the same frequency levels so earned frequency may vary by publication.) COMBINATION BUYS AND MARKET DUOS Advertise the same product in the same month in any TWO OR MORE FMC publications and receive a 7.5% discount off the earned rate in each publication (B&W and color). The PowerBuy™ and PowerBuy2™ discounts (see separate rates) supersede this program; additional discounts are not applied to these publications. PowerBuy™ (Family Practice News® + Internal Medicine News®) and PowerBuy2™ (The Journal of Family Practice® + Cleveland Clinic Journal of Medicine®) count as 1 publication. Except for PowerBuy™ and PowerBuy2™, combination discounts are applicable to full-run only.
the new business/launch program when using a combination buy. See Full Media Kits available at www.frontlinemedcom. com. Full-run only. PRESCRIBING INFORMATION (PI) PAGE DISCOUNTS: Advertisers with more than two PI pages qualify for a 50% discount on the earned B&W rate for the 3rd and remaining PI pages. ORDER OF PRINT AD DISCOUNTS (AS APPLICABLE) 1) Corporate earned frequency; 2) Journal Combination; 3) Journal list match; 4) New business or launch; 5) Journal continuity; 6) Corporate discount; 7) Agency discount.
PRINT ADVERTISING Circulation & Readership Scores Issue & Closing Dates Ad Rates Incentives & Combination Buys Cover Tips, Banner Ads & Outserts Printing Information Unique Print Opportunities DIGITAL ADVERTISING HCP Targeting General Display Advanced Display Email Premium Packages Media Placement Opportunities CUSTOM MULTI-MEDIA PROGRAMS Special Issues/Supplements Patient Education/Handouts Custom Microsites/Resource Centers Custom Clinical Quizzes Research FRONTLINE MEDICAL NEWS ABOUT FRONTLINE
Evaluate FMC cross market combinations by Media Group in Kantar’s MARS Medical System by selecting Combination Non-Duplicated. Combinations not currently programmed can be upon request. Additional journal specific discounts/ incentives (continuity or new business/ launch, etc.) are available (see next page). Choose either the continuity program or
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For details of programs, rates, metrics, and more, please contact your account manager.
ADVERTISING INCENTIVE PROGRAMS
CONTACTS General Information
King-Four Plus Discount Program Any four-page or larger A-size ad unit (insert or ROB) is eligible to be converted to four or more king-size ROB pages. Rates apply to any four-page or larger king ROB unit. Four-color charges included. Five-color carries an additional charge. Full-run only. Refer to Specifications for production requirements. King Conversion Page Size
1x
3x
6x
12x
24x
36x
48x
72x
120x
240x
288x
396x
504x
King 4 pg
$22,805
$22,520
$22,115
$21,890
$21,625
$21,540
$21,380
$21,195
$21,055
$20,830
$20,565
$20,300
$19,990
King 6 pg
33,090
32,660
32,050
31,710
31,315
31,190
30,945
30,670
30,455
30,120
29,725
29,325
28,865
King 8 pg
43,370
42,800
41,985
41,535
41,005
40,840
40,515
40,145
39,860
39,415
38,880
38,350
37,740
NEW PRODUCT LAUNCH PROGRAM
Place your new product launch unit in four (4) consecutive issues of Cardiology News and receive 50% off your fourth (4th) insertion. Only new products and line extensions are eligible for this program. Pre-launch ad units are not eligible. Launch ad unit must be same size for all four insertions. Discounted ad unit counts towards earned frequency. All Frontline Medical Communications combination discounts apply. Launch Program may not be combined with Continuity Program. Premium position charges do not qualify for 50% discount. Full-run ads only. CONTINUITY DISCOUNT PROGRAM
Please select one program. (Programs cannot be combined.) a. R un an ad for the same product in six (6) issues of Cardiology News during 2016 and receive the seventh (7th) insertion at no charge. Ads do not need to run consecutively, but ad unit size must be identical for all seven insertions. Premium position charges do not
qualify for 50% discount. b. R un an ad for the same product in every issue (12) of Cardiology News during 2016 and receive the 11th and 12th insertions at no charge. Varying ad unit sizes will be averaged to determine free ad unit. Premium position charges still applicable on free ads. Free ads count towards earned frequency. c. Run an ad for the same product in every issue (12) of Cardiology News during 2016 and deduct 8.3% off each insertion throughout the year. Program available to full-run and fullcost split-run advertisers; ROB production charges apply. DOUBLE IMPACT DISCOUNT PROGRAM
Run two (2) insertions for the same product in the same issue of Cardiology News and the second advertising unit is discounted 30% off earned black-and-white rate. When ad units differ in size, the 30% discount is applied to the smaller ad unit. Full color charges apply on both ads, no position guarantees. Program applies to full-run ads only.
NEW ADVERTISER PROGRAM
Place your ad unit in four (4) issues of Cardiology News during 2016 and receive 50% off the space and color charges of your fourth (4th) insertion. Place your ad unit in six (6) issues of Cardiology News during 2016 and receive a seventh (7th) insertion at no charge. This program is open to all companies who have not advertised inside the newspaper in the last 12 months. Product and ad size unit (including color) must be the same for all four insertions. Discounted ad unit counts towards earned frequency. Cardiology News New Advertiser Program may not be combined with New Product Launch Program or Continuity Discount Program.
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PRINT ADVERTISING Circulation & Readership Scores Issue & Closing Dates Ad Rates Incentives & Combination Buys Cover Tips, Banner Ads & Outserts Printing Information Unique Print Opportunities DIGITAL ADVERTISING HCP Targeting General Display Advanced Display Email Premium Packages Media Placement Opportunities CUSTOM MULTI-MEDIA PROGRAMS Special Issues/Supplements Patient Education/Handouts Custom Microsites/Resource Centers Custom Clinical Quizzes Research FRONTLINE MEDICAL NEWS ABOUT FRONTLINE
For details of programs, rates, metrics, and more, please contact your account manager.
INTERNAL MEDICINE AND CARDIOLOGY NEWS DISCOUNT
CONTACTS General Information
Internal Medicine News + Cardiology News Discounted rate schedule for advertisers who place the same product, same size ad unit in the same issue date (1st or 15th) of Internal Medicine News and Cardiology News. Full-run only. Insertions count towards earned frequency.
Color Rates (In addition to black & white rates) $1,685 2,165 300 4,295 6,370
Standard color Matched color Metallic ink Four Color Rates Fifth Color Rates
Black & White Rates Page Size King 3/4 Page Island Page 1/2 Page 1/4 Page
1x
6x
12x
24x
36x
$16,700 $15,880 $15,025 $14,580 $14,425
48x
72x
96x
120x
144x
192x
240x
288x
$14,185 $13,840 $13,645 $13,425 $13,215 $13,005 $12,720 $12,120
396x
504x
$11,515 $11,005
15,320
14,570
13,775
13,405
13,275
13,085
12,855
12,735
12,550
12,170
11,785
11,290
10,940
10,255
9,635
12,180
11,575
10,955
10,640
10,500
10,355
10,085
9,985
9,850
9,655
9,450
9,210
8,900
8,470
8,085
11,990
11,435
10,780
10,490
10,375
10,215
9,965
9,850
9,720
9,510
9,310
9,045
8,710
8,260
7,785
6,145
5,865
5,525
5,370
5,305
5,205
5,090
5,020
4,925
4,810
4,690
4,550
4,405
4,135
3,885
Insert Rates Page Size 2-Page A-size 2-Page King 4-Page A-size 4-Page King 6-Page A-size 6-Page King 8-Page A-size 8-Page King
1x
6x
12x
$25,090 $23,850 $22,570
24x
36x
48x
72x
96x
120x
144x
192x
240x
288x
396x
504x
$21,915 $21,630 $21,325 $20,780 $20,485 $20,300 $20,015 $19,735 $18,970 $18,335 $17,450 $16,655
34,405
32,705
30,950
30,040
29,715
29,225
28,515
28,105
27,660
27,270
26,885
26,195
24,970
23,715
22,675
50,175
47,700
45,145
43,830
43,250
42,655
41,555
40,975
40,595
40,030
39,475
37,950
36,665
34,900
33,310
68,810
65,415
61,895
60,075
59,425
58,450
57,030
56,220
55,315
54,535
53,775
52,395
49,940
47,435
45,345
75,265
71,555
67,715
65,740
64,875
63,975
62,335
61,460
60,895
60,045
59,210
56,920
55,000
52,345
49,965
103,205
98,120
92,845
90,115
89,140
87,680
85,545
84,325
82,975
81,805
80,655
78,590
74,910
71,150
68,015
100,350
95,410
90,285
87,650
86,495
85,300
83,105
81,945
81,200
80,065
78,960
75,890
73,335
69,800
66,625
116,910 114,055 112,440 110,630 109,070 107,540 104,790
99,885
94,865
90,680
137,610 130,830 123,790 120,150 118,855
10 // CARDIOLOGY NEWS // 2016 Integrated Media Kit // ecardiologynews.com
PRINT ADVERTISING Circulation & Readership Scores Issue & Closing Dates Ad Rates Incentives & Combination Buys Cover Tips, Banner Ads & Outserts Printing Information Unique Print Opportunities DIGITAL ADVERTISING HCP Targeting General Display Advanced Display Email Premium Packages Media Placement Opportunities CUSTOM MULTI-MEDIA PROGRAMS Special Issues/Supplements Patient Education/Handouts Custom Microsites/Resource Centers Custom Clinical Quizzes Research FRONTLINE MEDICAL NEWS ABOUT FRONTLINE
For details of programs, rates, metrics, and more, please contact your account manager.
PRIMARY CARE CARDIOLOGY DISCOUNT
CONTACTS General Information
Cardiology News + Internal Medicine News + Family Practice News 7.5% Off Cardiology News Discounted rate schedule for advertisers who place the same product, same size ad unit in the same issue date (1st or 15th) of Internal Medicine News, Family Practice News, and Cardiology News. Full-run only. Insertions count towards earned frequency.
Color Rates (In addition to black & white rates) $2,675 3,345 440 6,025 10,145
Standard color Matched color Metallic ink Four Color Rates Fifth Color Rates
Black & White Rates Page Size King 3/4 Page Island Page 1/2 Page 1/4 Page
1x
6x
12x
24x
36x
48x
72x
96x
120x
144x
192x
240x
288x
396x
$27,680 $26,325 $25,435 $24,580 $24,265 $23,695 $23,210 $23,030 $22,815 $22,695 $22,575 $22,375 $21,960 $21,545
504x $21,115
24,930
23,705
22,865
22,145
21,865
21,465
21,075
20,905
20,670
20,410
20,145
19,765
19,520
18,915
18,340
18,945
18,030
17,420
16,840
16,645
16,240
15,915
15,800
15,650
15,570
15,480
15,350
15,055
14,785
14,475
18,655
17,785
17,185
16,625
16,375
16,085
15,680
15,510
15,320
15,250
15,185
15,055
14,740
14,545
14,270
9,185
8,775
8,395
8,115
8,000
7,835
7,635
7,565
7,455
7,400
7,335
7,250
7,190
6,975
6,790
Insert Rates Page Size 2-Page A-size 2-Page King 4-Page A-size 4-Page King 6-Page A-size 6-Page King 8-Page A-size 8-Page King
1x $39,025
6x
12x
24x
36x
48x
72x
96x
120x
144x
192x
240x
$37,145 $35,890 $34,705 $34,290 $33,460 $32,780 $32,650 $32,250 $32,120 $31,990 $31,620
288x
396x
504x
$31,015 $30,465 $29,825
57,020
54,235
52,390
50,640
49,990
48,810
47,820
47,625
47,000
46,810
46,620
46,090
45,230
44,370
43,495
78,055
74,285
71,785
69,400
68,585
66,915
65,550
65,290
64,500
64,240
63,990
63,245
62,035
60,930
59,635
114,045 108,475 104,785
101,275
99,980
97,615
95,640
95,250
94,000
93,620
93,240
92,180
90,465
88,750
87,000
117,085
104,105 102,865 100,370
98,335
97,945
96,750
96,365
95,985
94,870
93,050
91,395
89,460
111,435 107,675
171,060 162,705
157,175
151,920 149,965 146,425 143,460 142,880 140,995 140,425 139,855 138,270 135,695
156,105 148,575 143,555 138,800
137,155 133,825
228,080 216,940 209,560 202,560 199,955 195,235
DIGITAL ADVERTISING HCP Targeting General Display Advanced Display Email Premium Packages Media Placement Opportunities CUSTOM MULTI-MEDIA PROGRAMS Special Issues/Supplements Patient Education/Handouts Custom Microsites/Resource Centers Custom Clinical Quizzes Research FRONTLINE MEDICAL NEWS ABOUT FRONTLINE
133,115 130,490
131,100 130,580 129,005 128,495 127,985 126,485 124,070 121,860
119,270
191,275 190,500 187,990 187,230 186,470 184,365 180,925 177,495 173,990
11 // CARDIOLOGY NEWS // 2016 Integrated Media Kit // ecardiologynews.com
PRINT ADVERTISING Circulation & Readership Scores Issue & Closing Dates Ad Rates Incentives & Combination Buys Cover Tips, Banner Ads & Outserts Printing Information Unique Print Opportunities
For details of programs, rates, metrics, and more, please contact your account manager.
COVER TIPS
CONTACTS General Information
Note: Specifications not drawn to actual size
•Cost includes FMC printing of your creative provided to specifications (one-sided, 4-color) •Issue polybagged per postal regulations •Cost is non-commissionable
PRINT ADVERTISING Circulation & Readership Scores Issue & Closing Dates Ad Rates Incentives & Combination Buys Cover Tips, Banner Ads & Outserts Printing Information Unique Print Opportunities
Width 10” Top
PRICING
SPACE RESERVATIONS
Available on a first-come, first-served basis. Please consult your account manager.
Height 6”
Please consult your account manager.
DIGITAL ADVERTISING HCP Targeting General Display Advanced Display Email Premium Packages Media Placement Opportunities
COVER TIP SPECIFICATIONS
Final Trim: 10” x 6” Bleed Size: 10 1/4” x 6 1/4” (1/8” bleed on all four sides) Live Area: 9 1/2” x 5 1/2” (1/4” on all four sides) Stock: 80# Coated Text Ink: CMYK Quantity: As specified in contract. Check with your production manager for spoilage quantity.
Bottom
Your Promotional Message Could Be Here ...
SHIPPING INSTRUCTIONS
Deliver electronic files and color proof to: Production Department Frontline Medical Communications/ Cardiology News 2275 Research Blvd Suite 400 Rockville, MD 20850 240-221-4500 Please indicate the four sides (top, bottom, etc.) of cover tips on the color proof.
Note: Specifications not drawn to actual size
1 3/4”
FRONT COVER BANNER AD 5 5/8”
... or here
CUSTOM MULTI-MEDIA PROGRAMS Special Issues/Supplements Patient Education/Handouts Custom Microsites/Resource Centers Custom Clinical Quizzes Research FRONTLINE MEDICAL NEWS ABOUT FRONTLINE
•Advertisement runs on the lower right-hand corner of the cover •Cost is the same as a four-color King page at your earned frequency rate •Corporate discount applies, commissionable •Size: 5 5/8” x 1 3/4” Consult your account manager for details and pricing.
12 // CARDIOLOGY NEWS // 2016 Integrated Media Kit // ecardiologynews.com
For details of programs, rates, metrics, and more, please contact your account manager.
REPRINTS/ePRINTS
OUTSERTS
Reprints are a basic necessity for medical meetings, conferences, and exhibit booths. They are a valuable tool for direct mail, press kits, sales force education, sales calls, leave behinds, new product launches, formulary kits, and much more. They are a welcome educational service to physicians, nurses, pharmacists, and other health care providers. Reprints/ePrints help your sales force speak to clinicians with knowledge and relevance. We can also recommend related articles to create a comprehensive review package for your customers. Reprints of articles and custom reprints are available.
Outserts are a great opportunity to capture high visibility through Cardiology News that’s highly read and trusted. Your preprinted Outserts are placed over a current issue and polybagged for outstanding exposure. This is a cost-effective way to get your message to an engaged audience with a brand they trust most.
REPRINTS—USA & CANADA ONLY CONTACT:
NOTE: Samples must be submitted for review. Availability con-
tingent upon approval.
Contact your account manager for details and pricing.
Wright’s Media 2407 Timberloch Place, Suite B The Woodlands, Texas 77386 Toll Free: 877-652-5295, ext. 102 Fax: 281-419-5712 Email:
[email protected] website: www.wrightsmedia.com REPRINTS—ALL OTHER CONTACT:
Ray Thibodeau, Executive Vice President Content Ed Net 196 West Ashland St. Suite 102 Doylestown Pa. 18901 Phone: 267-895-1758 Cell: 215-933-8484 Skype: raythibodeau1 Email:
[email protected] website: www.contentednet.com
CLASSIFIED ADS
The MedJobNetwork consists of an interactive recruitment portal (www.medjobnetwork.com) recruiters use to leverage the reach of the Frontline brands trusted most by Physicians, NPs and PAs. It powers Cardiology News’s online Career Center and recruitment eNewsletters with compelling content for our loyal readers seeking new job opportunities. See classified rate card here.
CONTACTS General Information PRINT ADVERTISING Circulation & Readership Scores Issue & Closing Dates Ad Rates Incentives & Combination Buys Cover Tips, Banner Ads & Outserts Printing Information Unique Print Opportunities DIGITAL ADVERTISING HCP Targeting General Display Advanced Display Email Premium Packages Media Placement Opportunities CUSTOM MULTI-MEDIA PROGRAMS Special Issues/Supplements Patient Education/Handouts Custom Microsites/Resource Centers Custom Clinical Quizzes Research FRONTLINE MEDICAL NEWS ABOUT FRONTLINE
CONTACT:
Linda Wilson Classified Advertising Account Manager
[email protected] Tel: 973-290-8243
13 // CARDIOLOGY NEWS // 2016 Integrated Media Kit // ecardiologynews.com
For details of programs, rates, metrics, and more, please contact your account manager.
PRINTING INFORMATION Frontline Medical Communications publications are printed offset in a tabloid news format. Black-and-white, two, three, four, and five-color advertisements are accepted.
• Publication name and issue date • Advertiser, product and agency name • Contact name and phone number • Directory of disk or CD
4. Shipping of Inserts: • Separate shipments by publication and issue date. Do not combine multiple issue dates on same skid.
DISPOSITION OF MATERIAL
BINDING
Files are held one year and then destroyed, unless instructed otherwise in writing. Please call Rebecca Slebodnik at 240-221-2417 for extension if needed.
Ship all inserts to: Cardiology News Publishers Press 100 Frank E. Simon Avenue Shepherdsville, KY 40165 Attn: Tammy Baugh
• Saddle Stitch FULL BLEEDS
• Bleed size: 10 3/4” x 13 1/4” • Trim: 10 1/2” x 13” • Keep live matter 1/2” from all trim edges HALFTONE SCREEN
• 133-line screen recommended RUN-OF-BOOK REPRODUCTION REQUIREMENTS
a. B lack-and-White or Color Advertisements • PDF/X-1a required • All images must be CMYK (RGB, SRBG, or ICC lab color will not be accepted) • All files must be at 100% • Digital files will not be altered or manipulated • Ads can be accepted via FTP Call Rebecca Slebodnik at 240-221-2417 for FTP instructions or e-mail at
[email protected] b. Color Proofs • Provide a digital proof with color bars. • Proofs must be provided at 100% size c. Provider Information Please provide the following with your media:
INSERTS AND INSERT REQUIREMENTS
a. General Conditions Publication accepts both full King-size and “A-size” (minimum size: 8” x 11”) inserts for full run. Inserts not meeting mechanical specifications are subject to a surcharge. Publication requires preclearance of all inserts by submission of sample paper stock or paper dummy when insert is not standard. Please check with FMC for availability, quantities and other information required. b. Mechanical Specifications 1. Maximum Paper Weight: •T wo-page (single-leaf) insert: 80 lb. text coated or matte •F our-page (double-leaf) insert: 80 lb. text coated or matte •L arger inserts: Consult FMC 2. Size Requirements: •F ull King-size: 10 5/8” x 13 1/4”, must come at bleed •M inimum insert size: 8” x 11” •N ote: Multiple-leaf inserts to be furnished folded; 8” x 11” inserts to be furnished trimmed 3. Quantity: • Consult FMC Production as quantity varies
POLYBAGGING GUIDELINES
Polybagging is available for promotional outserts with all publications. All incur either Ride-Along, Standard A, or Periodical postal rates. Contact your account manager for details. SHIPPING INSTRUCTIONS
Send all contracts and insertion orders to: Cardiology News Frontline Medical Communications 7 Century Drive, Suite 302 Parsippany, NJ 07054 Attn: Joan Friedman Phone: 973-290-8211 Fax: 973-206-9378
[email protected] Send all digital files and proofs to: Cardiology News Frontline Medical Communications 2275 Research Blvd Suite 400 Rockville, MD 20850 Attn: Advertising Production Phone: 240-221-2417 Fax: 240-221-2543
[email protected]
14 // CARDIOLOGY NEWS // 2016 Integrated Media Kit // ecardiologynews.com
CONTACTS General Information PRINT ADVERTISING Circulation & Readership Scores Issue & Closing Dates Ad Rates Incentives & Combination Buys Cover Tips, Banner Ads & Outserts Printing Information Unique Print Opportunities DIGITAL ADVERTISING HCP Targeting General Display Advanced Display Email Premium Packages Media Placement Opportunities CUSTOM MULTI-MEDIA PROGRAMS Special Issues/Supplements Patient Education/Handouts Custom Microsites/Resource Centers Custom Clinical Quizzes Research FRONTLINE MEDICAL NEWS ABOUT FRONTLINE
For details of programs, rates, metrics, and more, please contact your account manager.
SPECIFICATIONS
CONTACTS General Information King-size Spread
King-size Page
Bleed Size: 10 3/4” x 13 1/4” Trim Size: 10 1/2” x 13”
Island Page
Bleed Size: 211/4” x 131/4” Trim Size: 21“ x 13”
Island Spread
Ad Size: 7 1/8” x 10”
3/4 Horizontal
Ad Size: 7 1/8” x 10”
1/4 Page Vertical
Ad Size: 17 1/2” x 10”
Ad Size: 14 5/8” x 10”
Ad Size: 14 5/8” x 10”
Ad Size: 7 1/8” x 11 3/4”
Ad Size: 14 5/8” x 11 3/4”
Island Page + 3/4 Page Horiz.
Island Page + Island
3/4 Vertical
3/4 Vertical Spread
1/4 Page Horizontal
4 1 /2” x 5 5 /8”
DIGITAL ADVERTISING HCP Targeting General Display Advanced Display Email Premium Packages Media Placement Opportunities CUSTOM MULTI-MEDIA PROGRAMS Special Issues/Supplements Patient Education/Handouts Custom Microsites/Resource Centers Custom Clinical Quizzes Research
3/4 Horizontal Spread
Ad Size: 20” x 10”
Ad Size: 9 1/2” x 10”
6 7/8” x 4 1/4”
PRINT ADVERTISING Circulation & Readership Scores Issue & Closing Dates Ad Rates Incentives & Combination Buys Cover Tips, Banner Ads & Outserts Printing Information Unique Print Opportunities
FRONTLINE MEDICAL NEWS ABOUT FRONTLINE
1/2 Page Horizontal
Ad Size: 9 1/2 ” x 5 5 /8”
1/2 Horizontal Spread
Ad Size: 20” x 5 5/8”
1/2 Page Vertical
1/4 Page Column
Ad Size: 4 1/ 2 ” x 11 3/4”
Journal Trim Size: 10 1/2” x 13“ Live matter: Allow 1/4” safety from all trim edges Type of Binding: Saddle Stitch
15 // CARDIOLOGY NEWS // 2016 Integrated Media Kit // ecardiologynews.com
Ad Size: 2 1/8” x 11 3/4”
For details of programs, rates, metrics, and more, please contact your account manager.
UNIQUE PRINT OPPORTUNITIES Roundtable Meetings and Supplements COMPLETE TURNKEY EDUCATIONAL DISCUSSION
From roundtable meeting to print supplement • Program development and management by Frontline Medical Communications • Content/outline • Faculty recruitment and slide development • Arrange travel for attendees • Contract for meeting room and AV
ONSITE MANAGEMENT
Frontline Medical Communications will provide onsite program management to ensure the success of the meeting. TRANSCRIBED ROUNDTABLE DISCUSSION
•C over design and layout •P rint, polybag, and mail
Customizable Print Supplements CASE STUDIES
• Custom review of key posters and/or presentations at major medical meetings • Feature introduction by KOL JOURNAL SCAN
• Summarizing previously published, peer-reviewed articles on a given topic or disease state SYMPOSIUM PROCEEDINGS
• Summarize symposium in print to reach a larger audience CLINICAL UPDATE
• Customize supplement on topic of your choice
PRODUCT THEATER REPORTER
• S ummarize the information presented at your product theater and extend the reach beyond the conference room floor
CONTACTS General Information PRINT ADVERTISING Circulation & Readership Scores Issue & Closing Dates Ad Rates Incentives & Combination Buys Cover Tips, Banner Ads & Outserts Printing Information Unique Print Opportunities DIGITAL ADVERTISING HCP Targeting General Display Advanced Display Email Premium Packages Media Placement Opportunities CUSTOM MULTI-MEDIA PROGRAMS Special Issues/Supplements Patient Education/Handouts Custom Microsites/Resource Centers Custom Clinical Quizzes Research FRONTLINE MEDICAL NEWS
Distribution & Format
•A -size, 4-24 Pages • 4-8 Pages: Inserted or Polybagged with Select Issue • 12-24 Pages: Polybagged with Select Issue • King size, 4 Pages: Inserted or Polybagged • Non-CME: On label • Ability to include video and audiocast
16 // CARDIOLOGY NEWS // 2016 Integrated Media Kit // ecardiologynews.com
ABOUT FRONTLINE
For details of programs, rates, metrics, and more, please contact your account manager.
UNIQUE PRINT OPPORTUNITIES Key Opinion Leaders (KOL) Best Practices Program PROGRAM GOAL
• Establish an independent forum to deliver credible, practice-oriented messages to physicians. PROGRAM DESIGN
• Each Best Practices column focuses on a single message (sponsor can support one Best Practices program or a series of columns) • Follow-up with stand-alone compendium or Podcast Series • One King-size, 4-color page of editorial, within the pages of Cardiology News • Design can coordinate with brand marketing colors or establish its own color scheme BENEFITS/HIGHLIGHTS
• Excellent independent format to meaningfully discuss clinical content • High visibility for sponsor and Key Opinion Leaders • Turnkey program; completely handled by FMC • Posted on www.ecardiologynews.com • Email blast sent to cardiologists with a direct link to the online PDF
CONTACTS General Information PRINT ADVERTISING Circulation & Readership Scores Issue & Closing Dates Ad Rates Incentives & Combination Buys Cover Tips, Banner Ads & Outserts Printing Information Unique Print Opportunities DIGITAL ADVERTISING HCP Targeting General Display Advanced Display Email Premium Packages Media Placement Opportunities
• Reprint or repurpose column(s) to publish in other markets, within the publication, or to distribute with sales reps • Combine all columns in your series to create a stand-alone compendium
CUSTOM MULTI-MEDIA PROGRAMS Special Issues/Supplements Patient Education/Handouts Custom Microsites/Resource Centers Custom Clinical Quizzes Research
OPTIONAL ADDITIONAL COMPONENT
FRONTLINE MEDICAL NEWS
ADDITIONAL TARGETED DISTRIBUTION OF BEST PRACTICES PROGRAM
• Video interview with KOL to accompany web site page where Best Practices is housed • Professional staff will produce, edit and post video on site
17 // CARDIOLOGY NEWS // 2016 Integrated Media Kit // ecardiologynews.com
ABOUT FRONTLINE
For details of programs, rates, metrics, and more, please contact your account manager.
DIGITAL ADVERTISING: INTRODUCTION Cardiology News’ website is the online multimedia destination for Cardiology News, the independent news publication for the cardiovascular community. Since 2003, Cardiology News has been the leading provider of news and commentary about clinical developments as well as health care policy and regulations that affect the physician’s practice. Cardiovascular specialists now have a place to call home. With award-winning daily news coverage, physicians can get immediate information online, through e-blasts and e-newsletters. They can join the conversation through commentary, blogs, Facebook, and Twitter. Extend Your Reach beyond medical newspapers. Cardiology News offers an array of online advertising and sponsorship opportunities, including run-of-site and targeted advertising, e-newsletters, section and content sponsorships, video sponsorships, podcasts, and microsites.
NEWS • CONFERENCE NEWS • EXPERT ANALYSIS • VIDEOS SPECIALTY FOCUS • ACUTE CORONARY SYNDROMES • ARRHYTHMIAS AND ELECTROPHYSIOLOGY • CAD AND ATHEROSCLEROSIS • EPIDEMIOLOGY AND PREVENTION • HEART FAILURE • HYPERTENSION • IMAGING • INTERVENTIONAL CARDIOLOGY AND SURGERY • LIPID AND METABOLIC DISORDERS • PERIPHERAL VASCULAR DISORDERS • STROKE • THROMBOSIS
PRACTICE ECONOMICS • HEALTH REFORM • REIMBURSEMENT AND MANAGEMENT THE LEAD CLINICAL EDGE SPECIAL REPORTS
RESOURCES • PHYSICIANS TRAVEL & MEETING GUIDE • MEDICAL EDUCATION LIBRARY • MEDJOB NETWORK CAREER CENTER • BEST PRACTICES CME • GLOBAL ACADEMY FOR MEDICAL EDUCATION • CLICK FOR CREDIT
VIEWS • COMMENTARIES • HEART OF THE MATTER • LAW AND MEDICINE • ON THE BEAT
CONTACTS General Information PRINT ADVERTISING Circulation & Readership Scores Issue & Closing Dates Ad Rates Incentives & Combination Buys Cover Tips, Banner Ads & Outserts Printing Information Unique Print Opportunities DIGITAL ADVERTISING HCP Targeting General Display Advanced Display Email Premium Packages Media Placement Opportunities CUSTOM MULTI-MEDIA PROGRAMS Special Issues/Supplements Patient Education/Handouts Custom Microsites/Resource Centers Custom Clinical Quizzes Research FRONTLINE MEDICAL NEWS ABOUT FRONTLINE
MD-IQ QUIZZES
18 // CARDIOLOGY NEWS // 2016 Integrated Media Kit // ecardiologynews.com
For details of programs, rates, metrics, and more, please contact your account manager.
HCP TARGETING Frontline Medical Communications now has the capability to target, track, and evaluate engagement of physicians and other healthcare professionals through multiple touch-points. FMC provides you with the option of targeting our readers/visitors/users across all channels, including multiple screens. Take advantage of this unique opportunity to target multidisciplinary audiences via multiple channels enabling tailored messages to be delivered to the right audience at the right time. HCP Level Data FMC can provide up-to-date insights on your strategic tactics through comprehensive analytical reports. •T actics available for tracking include display and mobile banners, eNewsletters and eBlasts, text ads, sponsored landing pages, microsites/resource centers and webcasts. •H CP level reporting will be provided on either a monthly or annual basis. • Additional costs may apply. • User data provided: • First and last name • City, State, Zip code • Specialty • Title • Type of Practice • NPI # • Engagement data provided: • Web usage (visits, pageviews, time spent, banner impressions) • Email usage (delivered, opened, clicks)
CONTACTS General Information PRINT ADVERTISING Circulation & Readership Scores Issue & Closing Dates Ad Rates Incentives & Combination Buys Cover Tips, Banner Ads & Outserts Printing Information Unique Print Opportunities DIGITAL ADVERTISING HCP Targeting General Display Advanced Display Email Premium Packages Media Placement Opportunities CUSTOM MULTI-MEDIA PROGRAMS Special Issues/Supplements Patient Education/Handouts Custom Microsites/Resource Centers Custom Clinical Quizzes Research FRONTLINE MEDICAL NEWS ABOUT FRONTLINE
Report Example:
NOTE: HCP Level “User” Data is included as value-add, while engagement data can be added for an additional premium. Contact your account manager for details and pricing.
19 // CARDIOLOGY NEWS // 2016 Integrated Media Kit // ecardiologynews.com
For details of programs, rates, metrics, and more, please contact your account manager.
GENERAL DISPLAY ADVERTISING RUN OF SITE (ROS) DISPLAY BANNERS
ROS campaigns are available on select Frontline Web sites and are a great fit for general awareness campaigns. “Rising Star” ad units are not available with ROS buys. Advertisers must provide both ad units, as impressions will be delivered through all four ad slots. Cost Model: CPM (Cost Per Thousand) Asset Type: 728x90 & 300x250 Banners (Rich Media is accepted) Creative Type: .html5, .swf, IFRAME, .gif and .jpg
CONTACTS General Information
YOUR AD HERE
TEXT AD HERE
YOUR AD HERE
CLICK HERE FOR DETAILED SPECIFICATIONS WEB SITE TEXT AD
YOUR AD HERE
Text Ads are available on all Frontline Web sites and are a great fit for general awareness campaigns. Ads appear on pageviews that are not exclusively sponsored. Cost Model: CPC (Cost Per Click) or Flat Rate Asset Type: 250 Character Max (2 Destination URLs Max) Creative Type: Text
SITE-WIDE INTERSTITIALS
Interstitials are high impact advertising that are available on all Frontline Web sites. The interstitial appears 10 seconds after a user visits the site and only displays 1x per visit. Cost Model: CPD (Cost Per Day) Asset Type: 300x250 & 640x480 Banners (Rich Media is accepted) Creative Type: .html5, .swf, IFRAME, .gif and .jpg
YOUR AD HERE
YOUR AD HERE
NATIVE ADVERTORIAL
Native Advertorials allow sponsors to imbed brand assets, text and/or images within Frontline content. Cost Model: CPC (Cost Per Click) or Flat Rate Asset Type: Text, Images, Video, PDFs, e-Details, Learning Modules, etc. (2 Destination URLs Max) Creative Type: .mp4, .mov, .gif, .jpg, .pdf, .html5 or .swf
PRINT ADVERTISING Circulation & Readership Scores Issue & Closing Dates Ad Rates Incentives & Combination Buys Cover Tips, Banner Ads & Outserts Printing Information Unique Print Opportunities DIGITAL ADVERTISING HCP Targeting General Display Advanced Display Email Premium Packages Media Placement Opportunities CUSTOM MULTI-MEDIA PROGRAMS Special Issues/Supplements Patient Education/Handouts Custom Microsites/Resource Centers Custom Clinical Quizzes Research FRONTLINE MEDICAL NEWS ABOUT FRONTLINE
NOTE: HCP Level “User” Data is included as value-add, while engagement data can be added for an additional premium. Contact your account manager for details and pricing.
20 // CARDIOLOGY NEWS // 2016 Integrated Media Kit // ecardiologynews.com
For details of programs, rates, metrics, and more, please contact your account manager.
ADVANCED DISPLAY ADVERTISING RE-TARGETING (AUDIENCE EXTENSION)
Extend reach to Frontline users on external Web sites, at a discounted rate. Ads served to premium sites included in “ComScore 2,000”. Cost Model: CPM (Cost Per Thousand) Asset Type: 728x90, 300x250 & 160x600 Banners (Rich Media is accepted) Creative Type: .html5, .swf, IFRAME, .gif and .jpg
PROGRAMMATIC DIRECT
Geographic, Behavioral, Contextual or List Match targeting is available on select Frontline Web sites. Partners must be aligned with a Supply Side Platform (SSP) in order to participate. Viewability guarantees are not applicable for this tactic. Minimum monthly commitment may be required in order to participate. Cost Model: CPM (Cost Per Thousand) Asset Type: 728x90 & 300x250 Banners (Rich Media is accepted) Creative Type: .html5, .swf, IFRAME, .gif and .jpg
CONTACTS General Information PRINT ADVERTISING Circulation & Readership Scores Issue & Closing Dates Ad Rates Incentives & Combination Buys Cover Tips, Banner Ads & Outserts Printing Information Unique Print Opportunities DIGITAL ADVERTISING HCP Targeting General Display Advanced Display Email Premium Packages Media Placement Opportunities
Contact your account manager for details and pricing. CUSTOM MULTI-MEDIA PROGRAMS Special Issues/Supplements Patient Education/Handouts Custom Microsites/Resource Centers Custom Clinical Quizzes Research FRONTLINE MEDICAL NEWS ABOUT FRONTLINE
21 // CARDIOLOGY NEWS // 2016 Integrated Media Kit // ecardiologynews.com
For details of programs, rates, metrics, and more, please contact your account manager.
EMAIL / ENEWSLETTERS WEEKLY ENEWSLETTERS
Cardiology News eNewsletters put your ad message in front of a targeted audience that is eager to receive relevant information from a brand they trust. Delivered directly to their email address, your promotional message is seen within an editorial environment that helps drive traffic to your brand. Position exclusivity is per month. • Client can sponsor any of our regularly scheduled publication e-newsletters with banners and/or text ads. Sponsorship indication is noted at beginning of the email body or in From line. • The Cardiology News weekly e-newsletter brings you news and views, e-mailed to your handheld device or desktop. Advertisers can choose to sponsor one banner or exclusively sponsor an entire deployment. Deployments are mobile optimized for Smartphone users. Cost Model: Flat or CPS (Cost Per Send) Asset Type: 728x90 and/or 300x250 Banners (Static Only) Creative Type: .gif, .jpg, .png & .bmp
CONTACTS General Information
DESKTOP
MOBILE
YOUR AD HERE Caborepe dionem in num velluptus non re voluptatiur? Qui atem consero quibus modit
Caborepe dionem in num velluptus non re voluptatiur? Qui atem consero quibus modit Quidellaut et vellandandit qui aut vitat voluptiati dollam rem dis quam qui quatene as mil iducit eaquosae sendebis as prercim olessit atiaspe dicipitiis deles volupta cuptate veraect orerumquam qui omnimust
YOUR AD HERE
Caborepe dionem in num velluptus non re voluptatiur? Qui atem consero quibus modit Dr. Quidellaut
YOUR AD HERE
Caborepe dionem in num velluptus non re voluptatiur? Qui atem consero quibus modit Dr. Quidellaut Et vellandandit qui aut vitat voluptiati dollam rem dis quam qui quatene volupta cuptate veraect orerumquam FULL ARTICLE >
Et vellandandit qui aut vitat voluptiati dollam rem dis quam qui quatene as mil iducit eaquosae sendebis as prercim olessit atiaspe dicipitiis deles volupta cuptate veraect orerumquam qui omnimust FULL ARTICLE >
Caborepe dionem in num velluptus non re voluptatiur? Qui atem consero quibus modit Dr. Quidellaut Et vellandandit qui aut vitat voluptiati dollam rem dis quam qui quatene as mil iducit eaquosae sendebis as prercim olessit atiaspe dicipitiis deles volupta cuptate veraect orerumquam qui omnimust
YOUR AD HERE
FULL ARTICLE >
CLICK HERE FOR DETAILED SPECIFICATIONS ENEWSLETTER TEXT AD
Text Ads are available within select eNewsletters and are a great fit for general awareness campaigns. Text ads can appear on any of the available rectangle positions. Ads appear above the fold. Deployments are mobile optimized for Smartphone users. Cost Model: Flat or CPC (Cost Per Click) Asset Type: 250 Character Max (2 Destination URLs Max) Creative Type: Text
Caborepe dionem in num velluptus non re voluptatiur? Qui atem consero quibus modit Dr. Quidellaut Et vellandandit qui aut vitat voluptiati dollam rem dis quam qui quatene volupta cuptate veraect orerumquam FULL ARTICLE >
PRINT ADVERTISING Circulation & Readership Scores Issue & Closing Dates Ad Rates Incentives & Combination Buys Cover Tips, Banner Ads & Outserts Printing Information Unique Print Opportunities DIGITAL ADVERTISING HCP Targeting General Display Advanced Display Email Premium Packages Media Placement Opportunities CUSTOM MULTI-MEDIA PROGRAMS Special Issues/Supplements Patient Education/Handouts Custom Microsites/Resource Centers Custom Clinical Quizzes Research FRONTLINE MEDICAL NEWS ABOUT FRONTLINE
Contact your account manager for details and pricing.
22 // CARDIOLOGY NEWS // 2016 Integrated Media Kit // ecardiologynews.com
For details of programs, rates, metrics, and more, please contact your account manager.
EMAIL / ENEWSLETTERS DISEASE-STATE ENEWSLETTER
Therapeutic specific eNewsletters can be created by each Frontline brand, with aggregated brand content. Disease-State eNewsletters are only available to exclusive sponsors. Deployments are mobile optimized for Smartphone users. Cost Model: Flat or CPS (Cost Per Send) Asset Type: 728x90 and/or 300x250 Banners (Static Only) Creative Type: .gif, .jpg, .png & .bmp
DISEASE-STATE MASH-UP ENEWSLETTER
Therapeutic specific eNewsletters can be created by each Frontline brand, with multiple forms of content (News, Reviews, Summaries, Quizzes & Multimedia). Disease-State Mash-Up eNewsletters are only available to exclusive sponsors. Deployments are mobile optimized for Smartphone users. Cost Model: Flat or CPS (Cost Per Send) Asset Type: 728x90 and/or 300x250 Banners (Static Only) Creative Type: .gif, .jpg, .png & .bmp
CONTACTS General Information
DESKTOP
MOBILE
YOUR AD HERE Caborepe dionem in num velluptus non re voluptatiur? Qui atem consero quibus modit
Caborepe dionem in num velluptus non re voluptatiur? Qui atem consero quibus modit Quidellaut et vellandandit qui aut vitat voluptiati dollam rem dis quam qui quatene as mil iducit eaquosae sendebis as prercim olessit atiaspe dicipitiis deles volupta cuptate veraect orerumquam qui omnimust
YOUR AD HERE
Caborepe dionem in num velluptus non re voluptatiur? Qui atem consero quibus modit Dr. Quidellaut
YOUR AD HERE
Caborepe dionem in num velluptus non re voluptatiur? Qui atem consero quibus modit Dr. Quidellaut Et vellandandit qui aut vitat voluptiati dollam rem dis quam qui quatene volupta cuptate veraect orerumquam FULL ARTICLE >
Et vellandandit qui aut vitat voluptiati dollam rem dis quam qui quatene as mil iducit eaquosae sendebis as prercim olessit atiaspe dicipitiis deles volupta cuptate veraect orerumquam qui omnimust FULL ARTICLE >
Caborepe dionem in num velluptus non re voluptatiur? Qui atem consero quibus modit Dr. Quidellaut Et vellandandit qui aut vitat voluptiati dollam rem dis quam qui quatene as mil iducit eaquosae sendebis as prercim olessit atiaspe dicipitiis deles volupta cuptate veraect orerumquam qui omnimust
YOUR AD HERE
FULL ARTICLE >
CUSTOM EBLAST (LIST RENTALS)
Each Frontline brand has the ability to deploy commercial messaging on behalf of our sponsors. Each brand’s list is well established and comprises “Engaged” HCPs. Partners can deploy up to three drops annually per audience. Cost Model: Flat or CPS (Cost Per Send) Asset Type: Finalized .html e-Blast Creative Type: .html
Caborepe dionem in num velluptus non re voluptatiur? Qui atem consero quibus modit Dr. Quidellaut Et vellandandit qui aut vitat voluptiati dollam rem dis quam qui quatene volupta cuptate veraect orerumquam FULL ARTICLE >
PRINT ADVERTISING Circulation & Readership Scores Issue & Closing Dates Ad Rates Incentives & Combination Buys Cover Tips, Banner Ads & Outserts Printing Information Unique Print Opportunities DIGITAL ADVERTISING HCP Targeting General Display Advanced Display Email Premium Packages Media Placement Opportunities CUSTOM MULTI-MEDIA PROGRAMS Special Issues/Supplements Patient Education/Handouts Custom Microsites/Resource Centers Custom Clinical Quizzes Research FRONTLINE MEDICAL NEWS ABOUT FRONTLINE
NOTE: HCP Level “User” Data is included as value-add, while engagement data can be added for an additional premium. Contact your account manager for details and pricing.
23 // CARDIOLOGY NEWS // 2016 Integrated Media Kit // ecardiologynews.com
For details of programs, rates, metrics, and more, please contact your account manager.
PREMIUM PACKAGES (WEB & EMAIL) SPECIALTY FOCUS CHANNEL SPONSORSHIPS
Specialty Focus Channels are Specialty/Disease-State roadblock packages that are available on all Frontline Web sites. Sponsorships comprise ROS (site), Channel Section (site) and two therapeutic e-Newsletters (e-mail). “Rising Star” ad units can be included, but guarantees will decrease by 25% (pricing is unaffected). HCP Level “User” Data is included as value-add, while engagement data can be added for an additional premium. Cost Model: Flat or CPM (Cost Per Thousand) Asset Type: Web: 728x90 & 300x250 (Rich Media is accepted) E-mail: 728x90 and/or 300x250 Banners (Static Only) Creative Type: Web: .html5, .swf, IFRAME, .gif and .jpg E-mail: .gif, .jpg, .png & .bmp
CONTACTS General Information YOUR AD HERE
YOUR AD HERE
YOUR AD HERE
YOUR AD HERE
CLINICAL EDGE (GENERAL OR THERAPEUTIC FOCUSED)
Clinical Edge is a roadblock package that is available on all Frontline Web sites. Sponsorships comprise the Clinical Edge Section (site) and 2-4 Clinical Edge eBlasts (e-mail). Clinical Edge content includes summaries of must-read clinical literature, guidelines and FDA actions. “Rising Star” ad units can be included, but guarantees will decrease by 25% (pricing is unaffected). HCP Level “User” Data is included as value-add, while engagement data can be added for an additional premium. Cost Model: Flat or CPM (Cost Per Thousand) Asset Type: Web: 728x90 & 300x250 (Rich Media is accepted) E-mail: 728x90 and/or 300x250 Banners (Static Only) Creative Type: Web: .html5, .swf, IFRAME, .gif and .jpg E-mail: .gif, .jpg, .png & .bmp
PRINT ADVERTISING Circulation & Readership Scores Issue & Closing Dates Ad Rates Incentives & Combination Buys Cover Tips, Banner Ads & Outserts Printing Information Unique Print Opportunities DIGITAL ADVERTISING HCP Targeting General Display Advanced Display Email Premium Packages Media Placement Opportunities CUSTOM MULTI-MEDIA PROGRAMS Special Issues/Supplements Patient Education/Handouts Custom Microsites/Resource Centers Custom Clinical Quizzes Research
YOUR AD HERE
YOUR AD HERE
FRONTLINE MEDICAL NEWS ABOUT FRONTLINE
YOUR AD HERE
YOUR AD HERE
Contact your account manager for details and pricing.
24 // CARDIOLOGY NEWS // 2016 Integrated Media Kit // ecardiologynews.com
For details of programs, rates, metrics, and more, please contact your account manager.
PREMIUM PACKAGES (WEB & EMAIL)
CONTACTS General Information
CONFERENCE COVERAGE SPONSORSHIPS
PRINT ADVERTISING Circulation & Readership Scores Issue & Closing Dates Ad Rates Incentives & Combination Buys Cover Tips, Banner Ads & Outserts Printing Information Unique Print Opportunities
Conference Coverage Sponsorships are available on select Frontline Web sites. Conventions that run 3-5 days are generally ideal. Conference packages include ROS (site), Conference Section (site) and five eBlasts (1 Pre, 3 Dailies & 1 Summary WrapUp) (e-mail). “Rising Star” ad units can be included, but guarantees will decrease by 25% (pricing is unaffected). HCP Level “User” Data is included as value-add, while engagement data can be added for an additional premium. Cost Model: Flat Asset Type: Web: 728x90 & 300x250 (Rich Media is accepted) E-mail: 728x90 and/or 300x250 Banners (Static Only) Creative Type: Web: .html5, .swf, IFRAME, .gif and .jpg E-mail: .gif, .jpg, .png & .bmp
MD-IQ SPONSORSHIPS (SELF-ASSESSMENT QUIZZES)
General and therapeutic focused quizzes are available for sponsorship. Tactic includes promotional eBlast with each quiz and exclusive advertising within MD-IQ section. Each completed quiz represents 1011 pageviews with 3-4 banners displayed per page. “Rising Star” ad units can be included, but guarantees will decrease by 25% (pricing is unaffected). HCP Level “User” Data is included as value-add, while engagement data can be added for an additional premium. Cost Model: CPE (Cost Per Engagement) Engagement defined as Completion of Quiz. Asset Type: Web: 728x90 & 300x250 (Rich Media is accepted) E-mail: 728x90 and/or 300x250 Banners (Static Only) Creative Type: Web: .html5, .swf, IFRAME, .gif and .jpg E-mail: .gif, .jpg, .png & .bmp
MOBILE
DESKTOP YOUR AD HERE
Contact your account manager for details and pricing.
25 // CARDIOLOGY NEWS // 2016 Integrated Media Kit // ecardiologynews.com
THE MEDICAL INTELLIGENCE QUIZ
January 1, 2015
New Weekly Quizzes!
YOUR AD HERE
YOUR AD HERE
DIGITAL ADVERTISING HCP Targeting General Display Advanced Display Email Premium Packages Media Placement Opportunities CUSTOM MULTI-MEDIA PROGRAMS Special Issues/Supplements Patient Education/Handouts Custom Microsites/Resource Centers Custom Clinical Quizzes Research FRONTLINE MEDICAL NEWS ABOUT FRONTLINE
YOUR AD HERE
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YOUR AD HERE
For details of programs, rates, metrics, and more, please contact your account manager.
MEDIA PLACEMENT OPPORTUNITIES
CONTACTS General Information
DISEASE-STATE HUB SPONSORSHIP
Hubs are the ideal destination for HCPs interested in a specific therapeutic area of interest. Sponsorships may include multiple Frontline properties, which combines FMC’s superior CONTENT and REACH (17 + Specialties). Content includes News, Conference Coverage, Reviews, Summaries, Quizzes and Multimedia. Sponsorships include banner advertising (onsite & within eNewsletters) and the ability to house branded content within “sponsored” tabs.
YOUR AD HERE
YOUR AD HERE
KOL VIDEO/TEXT ROUNDTABLES
FMC will organize a KOL roundtable focused on a topic of your choice. Roundtables will be created in text and/or video and promoted on the participating journals website. Sponsors may provide banners and/or additional assets to run alongside the roundtable.
PROJECT “JOURNEY”
YOUR AD HERE
The sponsorship includes a patient’s “Journey” in a specific therapeutic area, with HCP, Caregiver and Patient perspectives. The interactive video and text format creates an engaging experience, created to offer users a deeper form of content. The sponsorship includes six content modules, e-Blasts promoting each module and banner advertising throughout the “Journey” experience.
PRINT ADVERTISING Circulation & Readership Scores Issue & Closing Dates Ad Rates Incentives & Combination Buys Cover Tips, Banner Ads & Outserts Printing Information Unique Print Opportunities DIGITAL ADVERTISING HCP Targeting General Display Advanced Display Email Premium Packages Media Placement Opportunities CUSTOM MULTI-MEDIA PROGRAMS Special Issues/Supplements Patient Education/Handouts Custom Microsites/Resource Centers Custom Clinical Quizzes Research FRONTLINE MEDICAL NEWS ABOUT FRONTLINE
Contact your account manager for details and pricing.
26 // CARDIOLOGY NEWS // 2016 Integrated Media Kit // ecardiologynews.com
For details of programs, rates, metrics, and more, please contact your account manager.
CUSTOM MULTI-MEDIA PROGRAMS FRONTLINE BRANDS DELIVER MULTICHANNEL, MULTIDISCIPLINARY LEARNING EXPERIENCES
As content experts - with unrivaled HCP access and deep KOL relations - Frontline creates relevant, integrated, and compelling multichannel solutions that address your strategic brand imperatives. In addition to leveraging your MLR-approved content, we are proficient in original content development, graphic design, audio visual technology, e-media and project management. We provide considerable expertise in the MLR process and develop exceptional enduring materials based on support from the editorial boards of our proven brands. The valued content of Frontline’s indexed, peer-reviewed, and news-oriented brands (print and digital) provide optimal context for your targeted communications or educational campaign. Virtually all Multimedia formats (webcasts, videos, apps, microsites, digital editions and more) are available based on the requirements of the campaign.
CUSTOM SPECIAL ISSUES / SUPPLEMENTS
Custom professional print and digital editions are proven vehicles for educating key targets with brand-specific promotional education. These vehicles can take several forms, depending on complexity of your message and can be featured online as PDFs or as digital editions, to allow for webcasts, audiocasts, response forms, and other interactive elements to enhance learning or drive response. Distribution can be extended to other key HCPs through the comprehensive market access available via our wellestablished and well-regarded brands and proprietary eDatabase.
The
NEW GASTROENTEROLOGIST
INSIGHTS FOR FELLOWS & YOUNG GIs
A Quarterly Supplement to GI & Hepatology News | Summer 2015
20 From DDW® Physicians Should be Involved
CONTACTS General Information PRINT ADVERTISING Circulation & Readership Scores Issue & Closing Dates Ad Rates Incentives & Combination Buys Cover Tips, Banner Ads & Outserts Printing Information Unique Print Opportunities DIGITAL ADVERTISING HCP Targeting General Display Advanced Display Email Premium Packages Media Placement Opportunities
in the Political Process
30 Finance Life Insurance for the Medical Professional
IBD Update Biologic Therapies for Inflammatory Bowel Disease 12
CUSTOM MULTI-MEDIA PROGRAMS Special Issues/Supplements Patient Education/Handouts Custom Microsites/Resource Centers Custom Clinical Quizzes Research FRONTLINE MEDICAL NEWS ABOUT FRONTLINE
PATIENT EDUCATION / HANDOUTS
Patient Editions are educational tools at point of care customized based on needs and brand directives. They are available via print (polybagged copies with the journal) as well as digitally - and can use BRCs, QR codes, and existing brand assets if appropriate. Patient education handouts devoted to the condition/disease state can also be sponsored. Reach can be extended through multiple Frontline brands.
Contact your account manager for details and pricing.
27 // CARDIOLOGY NEWS // 2016 Integrated Media Kit // ecardiologynews.com
For details of programs, rates, metrics, and more, please contact your account manager.
CUSTOM MULTI-MEDIA PROGRAMS CUSTOM MICROSITES / RESOURCE CENTERS
Frontline has years of experience developing digital assets geared toward healthcare professionals. Specifically, custom microsites often focus on a key therapeutic area to highlight your product’s value to your target audience. We design, develop, and build your interactive, multimedia site to be hosted via your URL or one provided by Frontline. The site is accessible via multiple platforms - including mobile - and typically includes MLRapproved and peer-reviewed content.
CUSTOM WEBCASTS / VIDEOS / AUDIOCASTS
We develop branded and unbranded landing pages with audio/video/ webcast content conducive to your educational message. The program features KOL interviews on topics of relevance (e.g. disease state awareness) and can be developed as a series if warranted. Sponsors can repurpose content in a supplement or as assets for eDetailing. These educational messages are accessible via print, web, mobile and tablet.
CONTACTS General Information PRINT ADVERTISING Circulation & Readership Scores Issue & Closing Dates Ad Rates Incentives & Combination Buys Cover Tips, Banner Ads & Outserts Printing Information Unique Print Opportunities DIGITAL ADVERTISING HCP Targeting General Display Advanced Display Email Premium Packages Media Placement Opportunities CUSTOM MULTI-MEDIA PROGRAMS Special Issues/Supplements Patient Education/Handouts Custom Microsites/Resource Centers Custom Clinical Quizzes Research FRONTLINE MEDICAL NEWS
CUSTOM CLINICAL QUIZZES
Engage HCPs you wish to target by sponsoring a brief self-assessment study guide. These clinical challenges test HCP knowledge vis a vis their peers while providing a fun, learning environment to showcase your message. All questions are on-label and housed on a branded landing page – with participant scores and new question alerts. Analyses of the answers identifies HCP-specific learning gaps (and subsequent follow-up if desired).
ABOUT FRONTLINE
SEE MD-IQ INFORMATION.
Contact your account manager for details and pricing.
28 // CARDIOLOGY NEWS // 2016 Integrated Media Kit // ecardiologynews.com
For details of programs, rates, metrics, and more, please contact your account manager.
RESEARCH Quick Polls™ Need quick feedback on an important diagnostic or treatment question? Sponsor a Quick Poll™ and get feedback from Cardiology News’ website visitors. This close-ended multiple choice question will appear or popup on the home page for up to 4 weeks. Your banner ad will appear immediately above it on the home page as an added value. Sponsorship exclusivity is per month.
Market Research When you need to gather information and intelligence quickly let us send your query or custom survey to our physician database. Whether it is a therapeutic category you need more information on or just want to know how our targeted audience perceives your product, you can be sure that you will get a high response rate and answers to your query or survey promptly. • Guaranteed survey completions 100+
CONTACTS General Information PRINT ADVERTISING Circulation & Readership Scores Issue & Closing Dates Ad Rates Incentives & Combination Buys Cover Tips, Banner Ads & Outserts Printing Information Unique Print Opportunities DIGITAL ADVERTISING HCP Targeting General Display Advanced Display Email Premium Packages Media Placement Opportunities CUSTOM MULTI-MEDIA PROGRAMS Special Issues/Supplements Patient Education/Handouts Custom Microsites/Resource Centers Custom Clinical Quizzes Research FRONTLINE MEDICAL NEWS ABOUT FRONTLINE
Contact your account manager for details and pricing.
29 // CARDIOLOGY NEWS // 2016 Integrated Media Kit // ecardiologynews.com
For details of programs, rates, metrics, and more, please contact your account manager.
CONTACTS General Information PRINT ADVERTISING Circulation & Readership Scores Issue & Closing Dates Ad Rates Incentives & Combination Buys Cover Tips, Banner Ads & Outserts Printing Information Unique Print Opportunities
Frontline Medical News (FMN) is a leading provider of specialty medical news that reaches 1.2 million health care professionals monthly. FRONTLINE MEDICAL NEWS • FMN is a division of Frontline Medical Communications • 45+ years of experience • Produces and distributes daily medical news • Reaches over 1.2 million health care professionals • Produced by more than 60+ medical journalists and editors • On-site reporting from over 250 medical meetings annually
DIGITAL ADVERTISING HCP Targeting General Display Advanced Display Email Premium Packages Media Placement Opportunities
FEATURES • Written by experts, for experts • Updated daily with access to complete news archive • News, analysis, commentary, video interviews and podcasts • Flexible content, delivery and pricing options • Customized topic feeds • Approximately 10-15 stories per day
CUSTOM MULTI-MEDIA PROGRAMS Special Issues/Supplements Patient Education/Handouts Custom Microsites/Resource Centers Custom Clinical Quizzes Research
BENEFITS • News, clinical content and multimedia relevant to your needs • Award-winning editorial staff ensures quality content • Comprehensive given editorial breadth/depth • Cost-effective compared to other sources • Formatted with the busy professional in mind 21 MEDICAL NEWS CHANNELS: Allergy/Asthma, Cardiology, Dermatology, Diabetes/Endocrinology/Metabolism, Emergency/Trauma, Gastroenterology, Infectious Diseases, Mental Health, Nephrology/Urology, Neurology, New Drugs, News for Patients, Oncology, Pediatrics, Practice Economics, Primary Care, Pulmonology, Rheumatology, Surgery, Women’s Health, Top News
FRONTLINE MEDICAL NEWS ABOUT FRONTLINE
FOR DETAILS AND PRICING, PLEASE CONTACT:
Alan Imhoff President & CEO O: 973-290-8216 /M: 973-722-1929 E:
[email protected] http://www.frontlinemedcom.com/index.html
30 // CARDIOLOGY NEWS // 2016 Integrated Media Kit // ecardiologynews.com
For details of programs, rates, metrics, and more, please contact your account manager.
CONTACTS General Information
Frontline Medical Communications (FMC) is one of the largest health care communications companies in the U.S. and a leader in multimedia marketing services encompassing print, digital and live events. As a well-known, multidisciplinary medical publishing and educational organization, FMC leads in HCP level targeting and multimedia engagement. We strive to meet the marketing challenges of our clients and provide exceptional professional education to our customers. Our breadth and depth includes: • A portfolio of 30 print and digital publications, reaching 22 distinct market segments, circulating to 700,000 healthcare professionals (HCPs) • Access to more than 1 million physicians, nurse practitioners, physician assistants and other HCPs through our validated, proprietary e-database. • 125 eNewsletters, 40 active websites and mobile apps delivers content daily • 18 live events • Key opinion leader relationships • Experience in developing innovative and engaging educational programs across multiple channels From 1 to 1 million, FMC delivers your message to the right audience at the right time. Leverage our primary care and specialty reach and earn advertising efficiencies through our 2016 discount programs including: corporate-wide earned frequencies based on combined pages, new business/launch programs; continuity discounts; and corporate discounts based on spending across both divisions. (Click on “Ad Rates” and/or Incentives & Combination Buys” for further details.)
Frontline Medical Communications has been built on a solid foundation of enduring clinical and medical news brands delivering digital content constantly.
ACS Surgery News®
Hematology News.com®
The American Journal of Orthopedics®
Hospitalist News.com®
Cardiology News
Internal Medicine News®
CHEST Physician
The Journal of Community and Supportive Oncology®
®
™
Clinical Endocrinology News®
ID Practitioner.com®
Clinical Psychiatry News
The Journal of Family Practice®
Clinician Reviews®
OBG Management®
Cosmetic Dermatology®
Ob.Gyn.News®
Current Psychiatry®
The Oncology Report.com®
Clinical Neurology News.com® ®
Pediatric News®
Cutis® Dermatology News™ Emergency Medicine® Family Practice News
®
Federal Practitioner® Frontline Medical News® GI & Hepatology News®
Physicians’ Travel & Meeting Guide.com® Rheumatology News® Seminars in Cutaneous Medicine and Surgery®
PRINT ADVERTISING Circulation & Readership Scores Issue & Closing Dates Ad Rates Incentives & Combination Buys Cover Tips, Banner Ads & Outserts Printing Information Unique Print Opportunities DIGITAL ADVERTISING HCP Targeting General Display Advanced Display Email Premium Packages Media Placement Opportunities CUSTOM MULTI-MEDIA PROGRAMS Special Issues/Supplements Patient Education/Handouts Custom Microsites/Resource Centers Custom Clinical Quizzes Research FRONTLINE MEDICAL NEWS ABOUT FRONTLINE
Thoracic Surgery News® Vascular Specialist®
Contact your account manager directly (click “Contacts”) or call us at 973-206-3434.
Visit www.frontlinemedcom.com or to access all media kits visit http://www.frontlinemedcom.com/mediatoolbox/media-kits-rate-cards/. Email us at
[email protected].
31 // CARDIOLOGY NEWS // 2016 Integrated Media Kit // ecardiologynews.com
For details of programs, rates, metrics, and more, please contact your account manager.