Touch & Taste Spanish Wine & Dine Culture “The most expensive legs in the world”

For New World Telecom Networking Day: 14th September, 2012

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Today’s Rundown • Spanish Wine & Dine Culture • Spanish Cold Cuts • Iberian Ham (Select, Store, Serve) • Wine Matching

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4 Stars of European Foods •

Foie 鵝肝

• Caviar 魚子醬 • Truffle 黑松露菌 • Iberian Ham 黑毛豬火煺 The finest ham in the world

Select Store Serve

Price range from HK$1,000/Kg to HK$6,000/Kg

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Spanish Wine & Dine Culture On the Land Iberico Ham

In the Ocean Sausages

Grape Wine

Olive Oil

Tapas

COD Liver

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Graziery

Beef Sausage Ham

Fishery

Agriculture

Sardine Tuna Codfish

Olive Pepper

Grape

Serrano Iberico Canned Food Cold Cuts

Wine Tapas Spanish Wine & Dine Culture

2 most expensive Spanish foods in the world: What else beyond Iberico Ham? 5

Spanish Cold Cuts (Sausage & Ham)

Sausage

Ham Jamon Serrano White Pig

Salchichon Chorizo

點解 黑毛豬 咁貴?

Duroc (America) Landrace (Denmark)

Lomo Embuchado Bellota Recebo Cebo

Taste Today Grading

Region Carving

Lineage, Breeding 血統、繁殖

Raising 飼養

Price Indicators

Part

Jamon Iberico Iberian Ham

Jamon

Production 生產 Feeding/Pasture?

Washing

Acron Fed?

Salting

Paleta

Curing

Lomo

Packaging 6

Ham Tasting List Serrano Brand

Iberian Ham

Region Duro

Laudes

Salamanca

Peson

Salamanca

Laudes

Salamanca

Diverxu

Diverxu

Landrace

Cebo

Recebo

Bellota

Lomo

Paleta

Jamon

X

Cured Age (Month)

-

X

X

24

X

X

30

Salamanca

X

X

36

Salamanca

X

X

48

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Ham Tasting List Jamon Serrano - Salamanca

Jamon Iberico Cebo 24 months (Salamanca)

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Ham Tasting List Jamon Iberico Bellota 30 months Salamanca

Jamon Iberico Bellota 36 months Salamanca

Jamon Iberico Bellota 48 months Salamanca

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Wine Tasting List Brand

Type

Region

Flama Roja

Sparkling

Catalonia, Spain

Phylos

Red

Ribera Del Duero, Duero, Spain

Edulis

Red

Rioja, Rioja, Spain

REGION: 2 DOCa out of 69 wine regions in Spain


RIOJA
PRIORAT

Vintage

Food Matchin g

Grade

Grape

Cava, Brut

Macabeo, Macabeo, Parellada

Tapas

2009

Crianza

100% Tempranillo

Ham

2007

Crianza

100% Tempranillo

Ham

GRADE: 4 Level of Aging Capability







Joven Crianza Reserva Gran Reserva

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Wine Tasting List Flama Roja Brut – Cava

Phylos Crianza - Ribera Del Duero, 2009

Edulis Criaza Rioja, 2007

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Spanish Sausage - Salchichon

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Spanish Sausage

- Chorizos

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Spanish Sausage

- Lomo Embuchado

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Spanish Ham (Salt-Cured Meat) Jamon Serrano (or Mountain Ham)

• • • • •

controlled by European Union since 2000 SERRANO ESPAÑOL from consortium 2,000 producers in Spain Cereal Fed Cured from 7 to 16 months

Jamon Iberico (or Iberian Ham)

The finest ham in the world

Black Iberian Pig 伊比利亞黑毛豬

• From ordinary white pig breeds * Not for raw eating

Duroc 杜勒克紅色大豬 Breed originated in America

Landrace 蘭德瑞斯豬, Breed originated in Denmark

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Jamon Iberico (or Iberian Ham) made from a special breed of black Iberian pig that has roamed free in the woods and pastureland of the dehesa, eating a natural wild foraging diet of acorns, herbs, roots and legumes, which gives the meat its distinctive rich and subtle flavour. Dehesa: Each village should maintain pastures (forest) studded with oak trees.

Grade

1. 2. 3. 4.

Jamon Iberico de Bellota Jamon Iberico de Recebo Jamon Iberico de Cebo Jamon Iberico Cebo de Campo

Species, Breed

Carving: Hand Cutting / Machine Cutting

Feeding/Pasture

Part:

Forage: Acorn, Cereals Label: Acorn Indication: at least 80% Acorn Fed on last 3 months.

Jamon: Back Leg Paleta: Front Leg (Shoulder) Lomo: Back

Region: Area of Production DO Label Mountain Meadows of Western and Southwestern Spain

Aging: Length of Curing Process Dry Summer & Cold Winter

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Grading

Ranking

Feeding

Minimum Curing Time

Comment

Bellota

Recebo

Cebo

Cebo de Campo

Top Grade

2nd

5th

3rd

Exclusively on a wild diet of acorns and herbs

30 Months

Rich Flavour & Smooth Texture

FreeFree-range raised in a diet compound including without both acorns access to a and wild diet. compound diet. feed 24 Months

Have some acorn fed flavour of the Bellota, Bellota, but less intensity

24 Months The breed makes an excellent ham even without the acorn diet, with plenty of flavour and a good smooth texture.

compound diet but raised freefree-range

24 Months

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Species America Red Duroc Pig

Denmark White Landrace Pig

Spain Black Iberian Pig

Species, Breed 100% Duroc Pig

100% Duroc Pig

100% Iberian Pig

50% Iberico 50% Duroc

100% Iberian Pig

50% Iberico 25% Iberico

25% Iberico 75% Duroc

75% Iberico 25% Duroc

75% Iberico Less than 2% Iberian Pigs are 100% pure Iberian Lineage.

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Region: Area of Production & DO Label Mountain Meadows of Western and Southwestern Spain Salamanca the town of Guijuelo and surrounding area, in the region of Castile and León Extremadura.

Huelva the province that includes town of Jabugo and surrounding area, in the western most area of Andalucía.

Los Pedroches Valley in the region of Andalucía northwest of Córdova.

DO Label: In order to assure the integrity of the Jamón Ibérico, local governmental agencies set strict standards concerning the geographic origin of the ham, the lineage of the pigs, the rearing of the animals and the steps followed to produce the final product. This earns the designation Denominación de Origin.

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Region: Area of Production & DO Label Mountain Meadows of Western and Southwestern Spain

http://pigsintheafternoon.wordpress.com/about/

Extremadura

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There are currently 4 distinct regions producing Ibérico hams: Consejo Regulador Denominación de Origen Guijuelo c/ Filiberto Villalobos 6 37770 Guijuelo (Salamanca) Consejo Regulador Denominación de Origen Dehesa de Extremadura c/ Cánavos del Castillo s/n 06800 Mérida (Badajoz) www.dehesa-extremadura.com Consejo Regulador Denominación de Origen Jamón de Huelva c/ Plaza doña Elvira s/n 21200 Aracena (Huelva) www.jamondehuelva.com Consejo Regulador Denominación de Origen Los Pedroches c/ Real 6 14440 Villanueva de Córdoba (Córdoba) 21

 Select  Store  Serve If the ham is arrived in a vacuum sealed pouch, can store for up to 6 months in a dry place. Whole hams are best stored in a cool, dry and well ventilated environment, ideally 10° – 15°C, either hanging if unopened, or in their stand if already part consumed. They do not require refrigeration and for maximum flavour and enjoyment should be served at room temperature. The ham is fully cured with sea salt, and it should not go “off”. It will, however lose moisture by evaporation once the protective fat is removed. In the stand, the cut side can be covered with any fat previously removed, or wax paper, and a clean dry tea towel. This will slow down the evaporation of moisture, and keep the meat succulent. Alternatively, try rubbing olive oil on the open surface and covering with a cloth or greaseproof paper.

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Recent Research in HK Super Stores Iberian Ham

Sausage Source

Grading

Brand Salchich. Salchich.

Chorizo

Embuch. Embuch.

Cebo

Recebo

Part Bellota

360

Blazquez

X

MarketPlace

Blazquez

X

MarketPlace

Blazquez

MarketPlace

Blazquez

X

MarketPlace

Blazquez

X

CitySuper

Bellota Bel. Bel.

CitySuper

Eiriz

CitySuper

Eiriz

CitySuper

X

Lomo

Paleta

Jamon X

X

Cure d Age (mon th)

Pric e HK$

36

500

36

380

X

310 X

24

X

260 230

X Handslice

X

50

400

X

X

X

24

150

X

X

X

36

210

Eiriz Reserva

X

X

36

270

CitySuper

Juan Pedro D.

X

X

36

300

CitySuper

Azuaga

CitySuper CitySuper

X Acron

X

Kiriz

X

X

Rubia

X

X

310 36

190 120

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Jamon Bellota

$500 – 36months (360)

$400 – 50months, Handslice (CitySuper)

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Jamon Bellota

$300 – 36months (CitySuper)

$270 – 36months (CitySuper)

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Jamon Cebo

$260 – 24months (Market Place) $310

– Acron (City Super)

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Paleta Cebo

$230 – (Market Place)

Lomo Bellota

$380 – 36months (Market Place)

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•Thank You Vplus Co Ltd [email protected] T:28511891 14/F Sam Cheong Bldg., 216216-220 Des Voeux Road Central, Hong Kong.

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