N AT U R A L LY SKIN
BRAND ETHOS “My whole message is that anyone can have beautiful skin. It’s not in your DNA. I want to get everybody away from the idea that beauty is about who you are. It really just has to do with your routine. I want to be the one that teaches everyone that with a little bit of help, you can look the way you want to look. That’s really important to me. To this day, I’m trying to create products that are very easy to use. For me, it’s about making health, wellness, and beauty accessible to everybody in a simple way.” - J O A N N A VA R G A S
OUR MISSION (ONE)
To create a world where women have great skin, everyday, even if they weren’t born with it. (TWO)
To create a skin care culture of confident women by embracing health, individuality, and a skin-loving lifestyle.
OUR DIFFERENCES •E V E R Y W O M A N C A N H AV E G R E A T S K I N – We look at you as the source of healthy skin. Inspired by nature and epigenetics, we empower an individuals' own processes and functionality to create beautiful skin inside and out. •C L I N I C A L M E E T S C O V E T A B L E – An unprecedented marriage of effective, all natural ingredients that bring clinical results. JV's medical background combined with her skillful techniques, artistry and constant search for the best clean ingredients, create profound and lasting results. •C U S T O M I Z A B L E – Skin is always changing due to internal and external factors like stress, the environment, age, habits, emotions, health, etc. Joanna's personalized + highly effective programs – not rigid regimens – respond to skin's needs right now and adjust as life does. •C L E A N – No parabens or ingredient toxins. Only ingredients that support a woman's best and highest health.
• Potent natural essentials
• F ree of: Petrochemicals,
• Finely crafted + field tested
parabens, phthalates, and
• 100% Natural
other toxic chemicals • Only use nature’s fragrances
THE PRODUCT LINE
VITAMIN C FACE WASH US $40 retail | 50ml
• Instantly Brightens • Non-drying Foaming Formula • Keeps the Pores Clean KEY INGREDIENTS:
•G R A P E F R U I T : Natural salicylic acid to exfoliate, rich in beta carotene and contains lycopene. •G A L A C T O A R A B I N A N : Natural exfoliant from the larch tree boosts cell turnover and lightens and brightens; more effective than Glycolic acid + imparts anti-inflammatory properties. •A C A I + G O J I B E R R Y: Antioxidant-rich extracts fight freeradical damage.
HOW TO USE: Mix a dime size amount of cleanser with water in hands. Massage into the skin, including the eye area. Rinse thoroughly with tepid water. Can be used to remove makeup. JOANNA TIP: Ideal for all skin types, this foaming face wash really exfoliates while it cleans. Leave it on for a couple of minutes for deeper exfoliation.
EXFOLIATING MASK US $75 retail | 50ml • Brightens Your Skin • Events Out Texture & Pigment • Softens Your Skin
•K A O L I N C L AY : Used in Chinese medicine; gently soaks up excess oils and imparts detoxing effects. Also soothes irritated skin. • L A C T I C A C I D A N D F R U I T E N Z Y M E S : Naturally break down keratin; help brighten and revitalize skin. •G ALACTOARABINAN: Natural exfoliant from the larch tree boosts cell turnover and lightens and brightens; more effective than Glycolic acid + imparts anti-inflammatory properties.
HOW TO USE: Apply a thin layer (via pour or clean Q-tip) to cleansed and dampened skin. Scrub gently for 1 minute. Then leave on as a mask for five minutes. Rinse thoroughly with tepid water. JOANNA TIP: Sleep with this mask 1-2 times a week to wake up to softer, more even and illuminated complexion.
DAILY SERUM US $85 retail | 30ml • Events Out Skin Tone • Transforms Skin From Dull to Radiant • Boosts Cell Turnover KEY INGREDIENTS:
•C H L O R O P H Y L L : Powerful natural detoxifier and antioxidant with reparative and wound-healing benefits. It helps stimulate anti-aging enzymes. •G A L A C T O A R A B I N A N : Natural exfoliant from the larch tree boosts cell turnover and lightens and brightens; more effective than Glycolic acid + imparts anti-inflammatory properties. •H YA L U R O N I C A C I D : Binds moisture to the skin. •O A T G R A S S J U I C E : Helps soothe skin irritation, itchiness, dryness, oiliness and contact dermatitis.
HOW TO USE: Apply a thin layer to cleansed and dry skin. To be used on face, eye and neck. JOANNA TIP: My “green juice” for the skin to keep the skin clear + a natural way of oxygenating the skin and stimulating the lymphatic system. I use it all th eway up to the eyes for a depuffing effect.
REJUVENATING SERUM US $100 retail | 30ml
• Improves Elasticity and Firmness • Smooths Wrinkles • Makes Your Skin Glow KEY INGREDIENTS:
•A R G A N O I L : Helps prevent cell mutation from sun damage and helps fine lines and wrinkles. •N E R O L I O I L : Increases circulation, firmness and elasticity. • J O J O B A O I L : Compatible with human skin; delivers hydration and moisturization and provides cellular nutrition. •V I T A M I N C : Promotes firmness and elasticity for a glowing complexion.
HOW TO USE: AM or PM. Apply 1-2 pumps to cleansed and dry skin. To be used on face and neck. JOANNA TIP: I recommend this for dry/mature skin and not for acne prone skin. May be added to Daily Hydrator for increased moisture during the day.
DAILY HYDRATING CREAM US $75 retail | 50ml
• I ncreases collagen production & elasticity • Improves skin tone and firmness • Combats free radicals
•C O Q 1 0 : Strong antioxidant that helps prevent photo-aging; assists with the production of collagen and elastin. •S HEA & COCOA BUTTERS: Effectively moisturizes, soothes and helps repair damage; source of Vitamins A, E + fatty acids. •Z I N C : Immune booster that balances sebum production and speeds up wound healing.
HOW TO USE: AM/PM. Use a dime-sized drop all over the face, neck and décolletage. JOANNA TIP: I recommend this product for hydrating and protecting the skin during the day. Apply after your serums. May also use this at night after the Rejuvenating Serum for those with dry/mature skin.
REVITALIZING EYE CREAM US $75 retail | 15ml • Reduce puffiness • Improve elasticity • Renew and hydrate
•C U C U M B E R : Depuffing agent that also soothes the skin and supports elasticity; contains vitamins and silica trace mineral to help strengthen connective tissue. • O A T A M I N O P R O T E I N : Type of grass rich in minerals that help stimulate the lymphatic system via zinc, magnesium and potassium; carries away “waste water” for depuffing. •A CETYL TETRAPEPTIDE 5: Shown to decrease the permeability of blood vessels in the eye area, decreasing the amount of waste water/ fluid for a depuffing effect.
HOW TO USE: AM/PM. Use a dime-sized drop all over the face, neck and décolletage. JOANNA TIP: Apply eye cream after serums. If skin feels extra dry before bed, take 2 pumps of the eye cream and apply it to the face or dry patches.
MIRACLE BAR US $22 retail | 100g • C leanses and softens • Draw out impurities • Detoxifies without overdrying KEY INGREDIENTS:
•B A B Y F O A M ( S C I ) : A coconut fatty acid that works as a gentle foaming cleanse. •B A M B O O P O W D E R : Rich in minerals and elasticity boosting silica. •C H A R C O A L : Holds 1000 times its weight in toxins, for detoxifying your whole face and body. HOW TO USE: AM/PM. Work the soap into a lather and apply to face and body as you normally would with any bar soap. Oily or acne-prone skin, you can use this soap daily. If your skin is normal to dry, try using it maybe 3 or 4 times a week, or whenever you need a deep cleanse. JOANNA TIP: The secret behind my Miracle Bar is a coconut fatty acid that works as a gentle foaming cleanser, balanced with detoxifying charcoal and elasticity-boosting bamboo powder.
CLOUD BAR US $22 retail | 3.52oz • Hydrating gentle cleanser • Full of skin superfoods to soothe skin • Non-irritating, nourishing formula
• 100% VEGETABLE G L Y C E R I N : Stabilizes collagen and accelerates the healing process, protects against irritation, extremely hydrating. • SODIUM COCOATE: Derived from coconut oil, it rids the skin of dirt and pollutants. • S H E A B U T T E R : Reduces inflammation, is rich in Vitamins A, E & F, rich in fatty acids, boosts collagen production. • CHAMOMILE WATER: Soothing anti-inflammatory, moisturizer, good for circulation.
HOW TO USE: AM/PM. Work the soap into a lather with tepid water between hands, and apply to face and body as you normally would with any bar soap. Ideal for all skin types, even sensitive. JOANNA TIP: The secret behind my Cloud bar is Glycerin, which has natural exfoliating properties with a keratolytic effect, helping with the skin’s natural exfoliating process that breaks down skin cells, preventing dull, flaky skin without any harsh abrasives.
RESCUE SERUM US $150 retail | 1.7oz • Clarify and protects • E vens skin tone, builds resilience, boosts radiance • H elps stimulate collagen and elastin
•A SCORBYL T E T R A I S O P A L M I T A T E : An oil-soluble derivative of Vitamin C derived from Ascorbyl Acid and isopalmitic acid that was shown to absorb into the skin faster than any other form of Vitamin C; has similar collagen rebuilding properties. •S Q U A L A N E : Plant-based oil suitable for all skin types helps to moisturize, hydrate, plump and soften the skin. 100% saturated makes it more stable than coconut oil. •E L D E R B E R R Y : Superfruit with antioxidant, anthocyanins and bioflavonoid properties help protect the skin while boosting immunity and antimicrobial properties.
HOW TO USE: AM. Apply a thin layer to cleansed and dry face and neck. JOANNA TIP: My red-carpet cornerstone for glowing skin. Soaks right into clean skin or under the Daily Serum. L-ascorbic Acid is traditionally used and oxidizes more quickly and can be irritating. This type of Vitamin C is ideal for all skin types.
BRIGHT EYE FIRMING MASK US $60 retail | 5 sheets per pack • S ooth and refresh • Deeply moisturizes and revives • Helps even and brighten
• H Y D R O LY Z E D S I L K P R O T E I N : Holds 10,000 times its weight in water, bringing hydration to the skin. •H E X A P E P T I D E 8 : A peptide that prevents formation of wrinkles. •M A T R I X Y L : A powerful ingredient that mimics human collagen, in turn stimulating collagen production.
HOW TO USE: Remove mask from pouch and unfold. Peel away plastic backing and apply moistened side to clean, dry skin. Leave on for 15-20 minutes. Remove mask and lightly massage any remaining serum into skin. JOANNA TIP: You can layer this and use it underneath any of my other sheet masks. You can use 1-3 times a week and it’s ideal for travel.
BRIGHT EYE HYDRATING MASK US $60 retail | 5 sheets per pack • A waken and replenish • Detoxifies and tones
• 5 D I F F E R E N T P E P T I D E S : Reinforces elasticity and prevents aging. •A R B U T I N : Assists with skin lightening and evening pigmentation. • L I C O R I C E R O O T E X T R A C T : A natural anti-inflammatory that both hydrates dry skin and imparts a brightening effect.
HOW TO USE: Place the mask on the entire eye area and leave on for at least 10-15 min (the longer the better until your skin fully absorbs it). There may be some leftover serum after which you can massage into the eye and neck area. Use in the morning to refresh the eye area and look more well rested. Also, it’s the perfect refreshment during a long flight! JOANNA TIP: I created this because the eye area is where women first start to notice visible signs of aging in their 20s, so it’s something we can all benefit from. For maximum results, layer over the BRIGHT EYE FIRMING MASK. INGREDIENTS:
Pure Water,Sodium Hyaluronate, Methyl Gluceth-20,1,3-Butylene Glycol, Glycerin, EyelissTM (Water, Glycerin, Hesperidin Methyl Chalcone, Steareth-20, Dipeptide-2, Palmitoyl Tetrapeptide-7), Acetyl Hexapeptide-8, Tranexamic Acid, Arbutin, Dipotassium Glycyrrhizate, Allatoin, Phenoxyethanol, Disodium EDTA, Essential Oil.
FOREVER GLOW ANTI-AGING FACE MASK US $75 retail | 5 sheets per pack
• S mooths and renews • Hydrates and firms • Helps diminish fine lines and wrinkles
•K E L P : Rich in vitamins A, C & E; minerals zinc, calcium, and magnesium. It also contains B Vitamins. •N I A C I N A M I D E : Evens pigmentation, improves elasticity, and protects against photo-aging. •T E T R A - P E P T I D E S : Reinforces the skin’s elasticity.
HOW TO USE: Remove mask from pouch and unfold. Peel away plastic backing and apply moistened side to clean, dry skin. Leave on for 15-20 minutes. Remove mask and lightly massage any remaining serum into skin. JOANNA TIP: “I created this to extend the results of my Forever Glow Facial which incorporates radio frequency that helps regenerate collagen and restores healthy radiance to the skin.”
EDEN INSTANT LIFT MASK US $75 retail | 5 sheets per pack
• B rightens and firms • Diminishes wrinkles • P romotes the youthful vitality of the skin KEY INGREDIENTS:
•V I T A M I N B 5 : For a boost of hydration. •C O Q 1 0 : Super antioxidant. •S TEM CELL EXTRACT: From the rare green swiss apple helps increase youthful cellular processes.
HOW TO USE: Remove mask from pouch and unfold. Peel away plastic backing and apply moistened side to clean, dry skin. Leave on for 15-20 minutes. Remove mask and lightly massage any remaining serum into skin. JOANNA TIP: “I created this for combination skin so it’s anti-inflammatory, nourishing and antiaging. I treat the sensitivity first before I tackle other skin issues. It’s ideal for any skin type and is ideal during a detox phase.”
TWILIGHT FACE MASK US $75 retail | 5 sheets per pack • Activates and generates • Deeply conditions • P romotes optimal vibrancy and skin resilience
•E PIDERMAL GROWTH F A C T O R : It stimulates skin growth at a cellular level. •A R B U T I N : Helps to inhibit melanin so it is a natural skin lightener/brightener. Helps to inhibit sun damage and manage uneven pigment. •N I A C I N A M I D : To improve the appearance of enlarged pores, uneven skin tone, fine lines, dullness, and a weakened skin surface.
HOW TO USE: Remove mask from pouch and unfold. Peel away plastic backing and apply moistened side to clean, dry skin. Leave on for 15-20 minutes. Remove mask and lightly massage any remaining serum into skin. JOANNA TIP: “This sheet mask does what is says – we promise to deep condition the skin to reveal a luminous complexion so you beam from the inside out.”
DAWN FACE MASK US $75 retail | 5 sheets per pack • P urifies and reveals a more youthful appearance • Delicately exfoliates skin • S oftens, evens and refreshes
•H YA L U R O N I C A C I D : Uses surrounding air to maintain ideal moisture levels in your skin. •M A N D E L I C A C I D : Alpha hydroxy acid from bitter almonds is more gentle than typical Glycolic Acids; helps even out skin complexion by eliminating rough and dead skin. •E THYL ASCORBIC ACID: A very stable vitamin C that lightens dark spots.
HOW TO USE: Remove mask from pouch and unfold. Peel away plastic backing and apply moistened side to clean, dry skin. Leave on for 15-20 minutes. Remove mask and lightly massage any remaining serum into skin. JOANNA TIP: ”This face mask is ideal for skin clarity and regeneration without compromise/ using harsh ingredients. I’m allergic to Glycolic Acid, so I wanted to find an effective treatment without harming the skin barrier.”
EUPHORIA FACE MASK US $75 retail | 5 sheets per pack • Soothes and nurtures • Infuses skin with vital nutrients • H elps relieve skin discomfort
•A LOE VERA GEL P O W D E R : Anti-inflammatory. • T R E M E L L A F U C I F O R M I X SPOROCARP EXTRACT: Has water retention capabilities supposedly superior to hyaluronic acid. A source of Vitamin D and a free radical scavenger. •S O D I U M H YA L U R O N A T E : Helps deeply hydrate surface skin layers.
HOW TO USE: Remove mask from pouch and unfold. Peel away plastic backing and apply moistened side to clean, dry skin. Leave on for 15-20 minutes. Remove mask and lightly massage any remaining serum into skin. JOANNA TIP: “I’ve seen an increase in skin sensitivity and reactive skin. This helps to take down the redness, calms sensitivity and break outs.”
JOANNA VARGAS IN THE NEWS
"BEAUTY IS CONFIDENCE, C U R I O S I T Y, A N D O P E N N E S S . "
"I ONLY USE JOANNA’S PRODUCTS ON MY FACE. I LOVE THEM ALL, BUT IF I HAD TO PICK ON IT WOULD BE THE REJUVENATING SERUM. IT SATISFIES MY SKIN. IT’S LIKE A LONG DRINK OF WATER WHEN YOU’RE THIRSTY! AND EVERY TIME I PUT IT ON, MY HUSBAND TELLS ME HOW GOOD I SMELL." - MAGGIE GYLLENHAAL
“AND WHEN SHE NEEDS A LITTLE PICK-ME-UP, (JULIANNA) MARGULIES TURNS TO HER FAVORITE, FEEL-GOOD PRODUCT: JOANNA VARGAS’ REJUVENATING SERUM” - JULIANNA MARGULIES
"IN NEW YORK, I SEE JOANNA VARGAS, WHO HAS A LOT OF FABULOUS MACHINES AND STATE-OFTHE-ART TECHNOLOGY" - N A O M I WAT T S
“@JOANNAVARGASNYC FACIALS = HEAVEN...I ALSO LIKE JOANNA VARGAS’ DAILY SERUM AND ESTÉE LAUDER’S HYDRATIONIST MOISTURIZER; I USE THE TWO TOGETHER TO GET THE PERFEFCT TEXTURE” - KARLIE KLOSS
J O A N N AVA R G A S . C O M