Table of Content
AHK Saudi Arabia Newsletter February/March 2015 Dear reader, During 2014 German-Saudi Arabian business relations have developed very well.
German companies explore KSA
KSA and Germany to bolster ties
2014 German-Saudi Trade Volume P. 3
AHK Saudi Arabia
H.E. Sigmar Gabriel for Joint Economic
Over the course of the past year, Germany exported goods worth 8.921 billion Euros
Commission and business delegation in
to Saudi Arabia. In return, goods worth 1.102 billion Euros were shipped from Saudi
Arabia to Germany. Saudi Arabia, alongside the UAE, remains Germany’s most im-
Saudi German Business Forum
portant trade partner in the whole MENA region.
Saudi German Business Council
Dr. Büchele new NMI Chairman
Khaled Al Juffali co-chairs SGBC
in Riyadh this month. H.E. Sigmar Gabriel visited the Kingdom accompanied by a
BIOFACH Trade Fair Delegation
huge business delegation – the biggest German business delegation to visit the Mid-
German Pavilion at Big 5 Saudi
dle East so far – to promote bilateral trade, foreign direct investments and transfer of
Saudi Industrial Development Fund Forum
The highlight of the year 2015 was definitely the visit of the Minister for Economy and Energy and Vice Chancellor of the Federal Republic of Germany H.E. Sigmar Gabriel
know how. Over 120 CEOs, chairmen and other very high-ranking representatives of companies from a wide range of business fields participated in the delegation, such as
at Hanover Trade Fair
consulting, chemicals, construction, engineering and plant construction, architecture and renewable energies as well as energy efficiency, all of which are topics of highest importance for a sustainable development of the Saudi economy. The visit of H.E. Sigmar Gabriel came in the context of the 19th Session of the Joint Economic Commission on Economic and Technical Cooperation and the Saudi German Business Forum. Furthermore, the Saudi German Business Council was constituted.
Trade Fair News
Arab Sea at CeBIT
Miscellaneous Andreas Hergenröther Delegate of the German Economy for Saudi Arabia, Bahrain and Yemen in Riyadh
New Lufthansa Offer Available
Medical Treatment in Germany
Calendar of Events 2015
Saudi Arabia Desk
News German firms urged to explore new opportunities in KSA Saudi Arabia and Germany are seeking to develop their economic ties, the SPA news agency reported after talks in Riyadh between officials from the two countries. “The amount of trade and joint investments does not reflect the economic potential of both countries’ economies,” said Finance Minister Ibrahim Al-Assaf, following the meeting. German Vice Chancellor and Economy Minister Sigmar Gabriel said his
country was ready to boost its role in diversifying the Saudi economy, especially in infrastructure, transport and the petrochemicals sectors, SPA reported. Bilateral trade between Germany and Saudi Arabia reached $12.4 billion in 2013, of which the Kingdom’s exports to the European powerhouse amounted to a mere $418 million, according to figures provided by Al-Assaf. The countries have 191 joint projects
with a total investment of $17.2 billion, said Al-Assaf, who invited German companies to explore further opportunities in the Kingdom. After Riyadh, Gabriel’s delegation is to visit the UAE and Qatar.
Source: http://www.arabnews.com/economy/ news/715461
Saudi Arabia, Germany to bolster economic ties Saudi Arabia and Germany are seeking to develop their economic ties, the official SPA news agency reported after talks in Riyadh between officials from the two countries. "The amount of trade and joint investments does not reflect the economic potential of both countries' economies," said Saudi Finance Minister Ibrahim Al-Assaf, following the meeting late Saturday.
German Vice Chancellor and Economy Minister Sigmar Gabriel said his country was ready to boost its role in diversifying the Saudi economy, especially in infrastructure, transport and the petrochemicals sectors, SPA reported. Bilateral trade between Germany and Saudi Arabia reached $12.4 billion in 2013, of which the kingdom's exports to the European powerhouse amounted to a mere $418 million, according to figures provided by Assaf.
The countries have 191 joint projects with a total investment of $17.2 billion, said Assaf, who invited German companies to explore further opportunities in the Kingdom. Source: http://www.saudigazette.com.sa/inde x.cfm?method=home.regcon&conten tid=20150309236256
2014 German-Saudi Trade Statistics Released The Federal Statistical Office of Germany released the German-Saudi Trade Statistics. German exports to Saudi Arabia amounted to 8.921 bn € over the course of the past year. In the same time, Germany imported goods worth 1.102 bn € from the Kingdom. This amounts to a bilateral trade turnover of 10.023 bn €.
German Exports to Saudi Arabia: The ten most important product groups (in 2014) Machines and technical devices Vehicles and farm vehicles
4.3% 3.1% 3.0% 6.1%
Commodities from iron and steel Optical, photographical ect. Products Pharmaceutical products
Aluminium and commodities out of it Plastics and commodities out of it Cereals
Source: destatis, March 2015
AHK Saudi Arabia Saudi German Business Forum and Joint Economic Commission held in Riyadh
H.E. Minister of Finance of Saudi Arabia Ibrahim Al Assaf welcomed H.E. Sigmar Gabriel, German Minister of Economy and Energy and Vice Chancellor
More than 120 very high-ranking company representatives from Germany accompanied German Vice Chancellor and Minister for Economic Affairs and Energy Sigmar Gabriel on his official visit to Riyadh to attend the 19th Saudi German Joint Economic Commission and the Saudi German Business Forum. The Council of Saudi Chambers (CSC) in cooperation with the German-Saudi Arabian Liaison Office for Economic Affairs (AHK Saudi Arabia) and the North Africa and Middle East Initiative of German Business (NMI) organized the Saudi German Business Forum parallel to the Joint Economic Commission on 8th March 2015 in the King Faisal Hall of the Intercontinental Hotel Riyadh. More than 400 German and Saudi Arabian top decision makers took part in the forum. The forum was opened by H.E. Brigitte Zypries,
German Parliamentary State Secretary of Economy, H.E. Dr. Abdulrahman Al Zamil, Chairman of the Council of Saudi Chambers (CSC), Dr. Volker Treier, Deputy CEO of the Association of German Chambers of Commerce and Industry (DIHK), Sheikh Khaled Al Juffali, Co-Chairman of the Saudi-German Business Council and Managing Partner at E.A. Juffali and Brothers Group and Dr. Wolfgang Büchele, Co-Chairman of the Saudi-German Business Council and Chairman of Linde Group. Representing the economies of both countries, the participating entrepreneurs discussed further opportunities for cooperation in four panels covering the topics industrial diversification, Infrastructure and Transport, Energy and Energy Efficiency and Opportunities and Regulatory Challenges in Bilateral Trade. Andreas
Hergenröther, Delegate of German Industry & Commerce for Saudi Arabia, Bahrain and Yemen was comoderating the forum: “Today, Saudi Arabia is the most important partner in the MENA region for the German Economy. Germany’s economy stands for fair business, the active transfer of knowhow as well as for high quality products. These are the main reasons for the extraordinary success of German exports worldwide“, Hergenroether said. The attending businessmen used this opportunity to meet high-ranking Saudi business representatives to improve existing business relations and to search for new opportunities for cooperation. The forum ended with the signing of the agreed minutes by H.E. Dr. Ibrahim AlAssaf, Minister of Finance of Saudi Arabia and H.E. Sigmar Gabriel.
Saudi German Business Forum (SGBF) The Saudi German Business Forum is a key platform for the promotion of bilateral trade, transfer of technology and investment to discuss issues of mutual interest for the Saudi and German sides. From a business perspective the official visit of H.E. Sigmar Gabriel and the huge accompanying delegation of more than 120 highranking businessmen marked the most important event of the year 2015. AHK Saudi Arabia organized this event in close collaboration with the Council of Saudi Chambers and the Saudi German Business Council. The last editions of the Saudi German Business Forum were held at the House of German Economy in Berlin on the 11th of November 2013 and before this in June 2012 in Riyadh during the Joint Economic Commission. The 2015 edition was composed of several sessions that underlined the importance of selected topics which comprised of infrastructure, industrial diversification and energy including energy efficiency. Furthermore the participants discussed a survey stating major concerns for German and Saudi-Arabian companies to resolve problems related to challenging regulatory frameworks and clarify perspectives for investment and sustainable development. Speakers at the according panel ‘Opportunities and Regulatory Challenges in Bilateral Trade’ were H.E. Mohammed Al Jasser, Minister of Economy and Planning and H.E. Abdulatif Al Othman, Governor of SAGIA. The panel was moderated by the GESALODelegate Andreas Hergenröther. The theme of energy efficiency is of crucial importance for Saudi Arabia. Therefore, one of the discussion panels of the forum was dedicated to that issue. The panel was attended by HRH Prince Abdulaziz bin Salman, Vice Minister for Petroleum and Mineral Resources and Chairman of the Executive Committee of Saudi Energy Efficiency Center. Although KSA is the largest oil exporter in the world and maintains the world's largest crude oil production capacity, it might come under pressure as population growth sustains at a high growth rate and per capita consumption is among the
H.E. Abdulatif Al Othman, H.E. Mohammed Al Jasser and GESALO Delegate Andreas Hergenröther
highest in the world. National energy consumption – more than 80 % is used for air-conditioning – is rising by 8 % per year. If this current consumption trend continues, hundreds of billions of USD have to be invested in new power plants and other energy resources. To reduce the energy consumption KSA has sharpened energy efficiency rules for industrial production and buildings which offer great opportunities for German companies. The development of transportinfrastructure and the logistic performance is crucial to enhance economic development in KSA. No other country of the region currently invests more into its infrastructure modernization. Examples include the Metro project in Riyadh, the Metro expansion in Makkah and the planned Jeddah Metro, the Haramain High Speed Rail Project which links Makkah and Medina with 450 km of rails and the Saudi Landbridge that is being built between Jeddah and Riyadh and Jubail and Dammam. Important for pilgrims and visitors, the expansion of Jeddah King Abdulaziz International Airport Project is under way. A milestone in the development of the logistics sector in Saudi Arabia is the King Abdullah Port
at King Abdullah Economic City (KAEC) that has been partly in service since 2013 and is being further expanded to become one of the top ten ports worldwide. Saudi Arabia, facing trends of sustained urbanization with an urbanization rate of 88 % by 2025 up from 82.3 % today and an everfaster expansion of the country’s major cities, has already taken the necessary actions to accommodate the growing population and rising numbers of pilgrims while ensuring the effective operation of the transport infrastructure in the future. Another major topic for KSA is the planned industrial diversification covering the set up of an automotive industry, the development of the petrochemical downstream industries, of metal and mining industries, of chemical and pharmaceuticals etc. Saudi Arabia is expanding its natural gas, refining, petrochemicals, and electric power industries, seeking to broaden industrial diversification. German companies can serve as partners in moving the Saudi economy to broader diversity. The already existing joint ventures between German and Saudi companies stand as examples for the multitude of potentials.
Saudi-German Business Council (SGBC)
Signing of the agreement to establish the SGBC. Berlin, November 2013
Meetings of the SGBC are being organized in Saudi Arabia and Germany respectively for liaison and consultation between the business circles of the two countries. SGBC is the only bilateral business-policy body between Germany and Saudi Arabia that is officially recognized and registered by the Saudi side. Thus it is the central dialogue platform to harmonize the two countries’ business interests. The objective of the SGBC is to further strengthen bilateral ties and promote the transfer of know-how and technology as well as expanding the trade between the private sectors of the two countries. The principal aims of the SGBC are to facilitate direct exchange of information between the Saudi and German business communities regarding economic and market conditions, production, business opportunities and technological and industrial cooperation. It does so by carrying out systematic business promotional activities in trade, investment, technology transfer, services and other sectors in and between the Kingdom of Saudi Arabia and Germany. It provides a regular and recognized forum for discussion
and promotion of these activities between business persons and industrialists of the two countries. SGBC promotes links and agreements between German and Saudi businessmen in the sectors of economic, industrial and technological cooperation (including joint ventures, transfer of technology, licensing and know-how), as well as the implementation of initiatives aimed at strengthening bilateral economic relations between Germany and the Kingdom of Saudi Arabia. It also encourages businessmen to participate in exhibitions held in the Kingdom of Saudi Arabia and in Germany. It is coordinated on the German side by the North Africa Middle East Initiative (NMI) which comprises of the following organizations: Bundesverband der Deutschen Industrie (Federation of German Industries), the Deutscher Industrieund Handelskammertag (German Chambers of Commerce and Industry), the Bundesverband für Außenhandel, Großhandel, Dienstleistungen (Federation of German Wholesale, Foreign Trade and Services), the Afrika-Verein
(German African Business Association) and the Bankenverband (Association of German Banks) and the Council of Saudi Chambers (CSC) on the Saudi side. The SGBC acts under the auspices of the Joint Economic Commission. Members of the Executive Committee, first session 2015 - 2018, on the Saudi side are Khaled Ahmed Juffali, Partner of Ibrahim Juffali & Brothers, Mohammed bin Mohammed Kamal Al-Mudares, CEO at SESCO, Ibrahim Saleh Al-Zamil, Chairman, AlZamil Heavy Industries, Ahmed Suleiman Al-Rajhi, Board Vice Chairman of Al Rajhi Holding Co., Usamah Mohammed Maki Kurdi, Chairman Relations Firm for International Exhibitions and Conferences, H.R.H. Prince Khalid bin Bander bin Sultan bin Abdulaziz, Chairman of Daim Holding, Sultan Mohammed bin Saleh bin Sultan, Owner & Chairman of Salehiya for Trading Est., Suleiman Saud Al-Sayyari, Chairman of SAGECO, Subhi Mohammed Al-Hashim, Vice Chairman of Tharawat for Development, Mubarak Abdulah Al-Khafra, Chairman of Tasnee and Ahmed bin Hamad Al-Hoshan, Chairman of Hoshan Holding Co. Members on the German side are Linde AG CEO Dr. Wolfgang Büchele, Dr. Hans Christoph Atzpodien, CEO at ThyssenKrupp Industrial Solutions AG, Martin Becker-Rethmann, Member of the Executive Board of ALBA Group, Bent Aimo Bülte, CEO of Dornier Consulting GmbH, Dr. Roland Emil Busch, Member of the Executive Board of Siemens AG, Detlef Daues, CEO of V-Line Europe AG, Hans-Georg Krabbe, CEO of ABB AG, Nizar Rafik Maarouf, Managing Director of Vivantes GmbH, Luka Mucic, Member of the Executive Board and of Global Managing Boards of SAP SE, Christian Klaus Murach, Member of the Management Board of KfW IPEX-Bank GmbH and Dr. Rainer Seele, CEO of Wintershall Holding GmbH.
Dr. Wolfgang Büchele assumes chairmanship of NMI and Saudi German Business Council The chairman of the board of directors of Linde AG, Dr. Wolfgang Büchele, assumed the chairmanship of the North Africa Middle East Initiative of German Business (NMI) on 1 October 2014, thus being appointed cochairman of the Saudi German Business Council. Before joining Linde AG in May 2014, the 55-year-old holder of a chemistry doctorate was chairman of the board of directors of Finnish chemical company Kemira. Between 2009 and 2011 Büchele was head of the board of directors of Hungarian chemical company BorsodChem. Previously, he held positions of responsibility at BASF AG for twenty years. Together with the NMI supporting associations, Büchele wants to ensure that the economic relations between Germany and the countries of the Middle East and North Africa (MENA) are expanded. “Given the present upheaval in North Africa and the Middle East, the constructive criticism accompanying the sociopolitical and economic processes in the region has grown more important”, said the designated NMI chairman. “Intensive trade relations and economic growth will have an impact on the young and dynamic societies of these regions.” With nearly 400 million inhabitants, the growth markets of the MENA region offer a huge potential in the areas of trade and industry. In 2013, Germany was the largest European exporter in the MENA region at just over 40 billion Euros, followed by Italy and France. The most important export destinations for German suppliers are still the United Arab Emirates and Saudi Arabia. In particular, the extensive modernisation and investment programmes in the region offer major opportunities for the German export economy.
About the NMI: The NMI was founded in 1996. It is dedicated to the advancement of bilateral economic relations between Germany and the MENA region. With its broad network and country-specific expertise, the NMI is a central point of contact for the companies and the political decisionmakers – based both in Germany and in the partner countries – who have questions regarding economic policy and foreign trade. NMI is in charge of organizing the Saudi-German Business Council (SGBC) on the German side and provides advice to the German Government, facilitating its vast expertise in business and economy (e.g. trade and bilateral agreements on investment). It coordinates and communicates the interests of the German member organizations to political representatives in both, Germany and the countries of the MENA region.
The NMI is supported by the Bundesverband der Deutschen Industrie (Federation of German Industries), the Deutscher Industrie- und Handelskammertag (German Chambers of Commerce and Industry), the Bundesverband für Außenhandel, Großhandel, Dienstleistungen (Federation of German Wholesale, Foreign Trade and Services), the Afrika-Verein (German African Business Association) and the Bankenverband (Association of German Banks). The NMI network also includes the German Chambers of Commerce Abroad and delegation offices in the region. Thus, NMI represents the interests of the whole German business community in the MENA region. Source: Bundesverband der Deutschen Industrie e.V. Mitgliedsverband BUSINESSEUROPE
Sheikh Khaled Ahmed Juffali co-chairs Saudi German Business Council together with Dr. Wolfgang Büchele
Sheikh Khaled Ahmed Juffali, Vice Chairman & Managing Partner of E. A. Juffali & Brothers Co. is Co-Chairman of the Saudi-German Business Council which was established on November 11th 2013. Sheikh Khaled Ahmed Juffali, a Saudi national born in 1958 in Lebanon, was educated at Brummana High School in Lebanon and went to the boarding school Le Rosey Institute in Switzerland. He acquired a Bachelor of Business Administration from the University of San Diego in California in 1979 and received an Honorary Doctorate in Business Administration from Menlo College in San Francisco. Mr. Juffali is naturally fluent in German. As co-chairman of SGBC it is incumbent on him to summon the meetings of the SGBC that take place by virtue of the statutes of SGBC at least once every year in Saudi Arabia or Germany. Together with his Co-Chairman Dr.
Wolfgang Büchele, Chairman of Linde and the NMI, Mr. Juffali will chair the session of the SGBC on March 8th. Mr. Juffali is furthermore Chairman of the boards of the following companies: Juffali Automotive Co. (sole agent for Mercedes-Benz passenger cars, covering sales and service), Juffali Industrial Products Company (sales and marketing for Mercedes Commercial Vehicles), Juffali Heavy Equipment Company (supply of agricultural construction equipment, pumps and power generation), Juffali Auto Parts Company (supply of Bosch automotive parts and Mercedes commercial vehicle parts), Arabian Metal Industries (manufacturing super structure metal works for commercial vehicles), Juffali Information Systems Co. (information technology and software). He further serves as Chairman of the board at the following joint ventures: National Automobile Industry Co. Ltd. (a joint venture with Mercedes-Benz for the assembly of Commercial Vehicles), Saudi Ericsson Communications Co. Ltd. (a joint venture with L.M. Ericsson of Sweden, for supply & installation of telecommunication equipment), Fluor Daniel Arabia (a joint venture with US Fluor Daniel Corporation, for construction and maintenance of oil and chemical related installa-
tions), Juffali Training Center (training Saudi youth in different areas, using German expertise and technology), Khaled Juffali Holding Co., Nissan Gulf / Al Dahana, Saudi Enaya Cooperative Insurance Co., Arab Company for Pharmaceutical Products (ARABIO), Reaya Holding Co., Arabian Etimaad Industrial Co., Vision Etimaad Contracting Co., Foras Mining Co., Saudi German Business Group of Jeddah and Co-Chairman of the Saudi German Businessmen Dialogue and Joint Commission. He is further Vice Chairman of Help Center, a non-profit center for mentally handicapped children. Mr. Juffali is the Honorary Consul of Switzerland in Jeddah, Member of the U.S.-Saudi Arabian Business Council, Founding Member of the Young Presidents Organization (YPO - Saudi Chapter) and Member of 1001: Nature Trust, World Wide Fund (WWF). Sheikh Khaled Ahmed Juffali holds a large number of further board memberships.
Sheikh Khaled Al Juffali at the opening of the new AHK office
Saudi Delegation visits World’s leading Trade Fair for Organic Food BIOFACH
Mr. Al-Ameen Al-Dalali with the Saudi delegation to BIOFACH
The German-Saudi Arabian Liaison Office for Economic Affairs (AHK Saudi Arabia) in cooperation with GIZ organized the trip of a highranking delegation from Saudi Arabia headed by H.E. Dr. Khalid M. H. Al Fuhaid, Deputy Minister of Agriculture, to this year’s Biofach Trade Fair in Nuremberg from 10 to 13 February 2015. The delegation was accompanied by several government officials from the Ministry of Agriculture and the Saudi Organic Farming Association. Over 2,400 exhibitors and more than 40,000 trade buyers from approx. 130 countries visited Nuremberg for the 26th anniversary in 2015. For the first time the Saudi National Center for Palms & Dates (NCPD) exhibited a variety of its products. The NCPD is a semigovernment organization, established by Royal Decree, in association with the Council of Saudi Chambers and the Ministry of Agriculture. It aims to strengthen the support for production of dates and date prod-
ucts by recognizing the date industry in the kingdom of Saudi Arabia. Focusing on the highest of industrial standards and quality control, and the encouragement of creativity and innovation in production and processing they intend to create a strong and sustainable industry that will be an important part of our economy for years to come. The delegation took part in several forums like “The world of organic agriculture, Statistics and emerging trends” and “The organic market in Germany: facts, figures, analysis”. The trip ended with a dinner on invitation of GIZ Organic Farming Project, Saudi Arabia. GIZ started to support the development of organic agriculture in April 2005. The overall mission of the Organic Farming Project was to establish a functioning and sustainable organic agriculture sector in Saudi Arabia. Within a mere 10 years, the project has turned organic agriculture in the KSA into a success story. The delegation
was accompanied by the Head of Trade Fair of the German-Saudi Arabian Liaison Office for Economic Affairs, Mr. Al-Ameen Al-Dalali. Together with VIVANESS, the International Trade Fair for Natural Personal Care, BIOFACH reflects the whole variety of the global market for organic food and natural cosmetics every year. It is an important business event, an emotional event for the organic sector, and both a gettogether and an opportunity for positioning. The spectrum of products at the world's leading exhibition for organic food caters for every wish and a top-class congress rounds off the concept of the exhibition. During the three days of BIOFACH 2015, visitors – international buyers, decision-makers and press representatives – from all over the world had the chance to take a closer look onto the most innovative products of the organic sector at the Novelty Stand. Each visitor had the chance to vote for his favorite product in each of the nine categories. Also this year the show “Experience the World of OLIVE OIL” was meeting place for producers on the one side and expert visitors on the other side. During three days, exhibitors had the chance to present their high-quality oil while visitors got the chance to taste it. BIOFACH is distinguished by its vigor, internationality and innovative power. Under the patronage of IFOAM (International Federation of Organic Agriculture Movements) and with BÖLW (German Federation of the Organic Food Industry) as national supporting organization, BIOFACH guarantees the constantly high quality of the products on display through strict admission criteria. BIOFACH is present throughout the world with its own events in Japan, the United States, South America, China and India.
German Pavilion at Big 5 Trade Fair in Jeddah
Estimated at US$ 1.6 billion, the Saudi Arabian construction market is expected to grow at a rate of 32-35 per cent year-onyear until 2015, according to a report by Zawya, commissioned by The Big 5 Saudi. Held under the patronage of the Jeddah Municipality Mayor, Dr Hani Mohammed Aburas, The Big 5 Saudi has seen unprecedented success and has increased in size as a result with an additional purpose built hall and outdoor area, since its launch in February 2011. The Saudi construction market is likely to continue to increase
in size as the country plans to invest US$ 806 billion in upcoming projects, planned until 2030. Additionally, the market is currently witnessing a shift in dominance from two of largest construction companies, Saudi Bin Laden and Saudi Oger, due to an increasing number of joint ventures between regional and international players who have partnered with Saudi contractors, to facilitate business in the country Taking place at Jeddah Centre for Forums and Events from 9 12 March 2015, with the support of the Jeddah Chamber of Commerce and Industry and
the Jeddah Municipality, the event is set to host more than 550 exhibitors, from 35 countries. In 2015, the official German Pavilions will cover about 500 sqm. 43 German companies will offer high-quality products and services all related to the construction and related sectors. Source: http://www.big5sadi.germanpavilion.com/conte nt/en/home/home.php
German exhibiting companies and German economy in general, transferring know how and state of the art building technologies to Saudi Arabia are being actively supported by AHK Saudi Arabia through two representatives of AHK participating in Big 5 Saudi Arabia. AHK Saudi Arabia focuses on promoting technologies for sustainable development meeting highest quality expectations.
North Rhine-Westphalia booth at BIG 5 Saudi. GESALO staff promoted German Industry and Trade at the international building & construction show in Jeddah
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Saudi Arabian Industrial Development and Cluster Program Forum at Hanover Trade Fair 2015 on April 13
AHK Saudi Arabia invites to attend the forum: Saudi Arabian Industrial Development and Cluster Program - Outstanding Business Opportunities for German Businesses at Hannover Messe 2015 – Global Business & Markets – Hall 6, Business Forum 2, to be held in Hanover, Germany on the 13th of April 2015 at 9:00 a.m. The event is jointly organized by AHK Saudi Arabia and the National Industrial Cluster Development Program of Saudi Arabia. During the forum investment and business opportunities in Saudi Arabia as well as the perspectives for Saudi Arabian German business relations will be discussed. The Saudi government intends to increase the manufacturing share to the GDP to 20 % by 2020. For the purpose of achieving industrial diversification, Saudi Arabia has identified four industrial sectors as a starting point: automotive, minerals and metals processing, plastic and packaging and solar energy. These sectors, whose advancement is crucial for the sustainable development of the Saudi economy, are pushed on by their respective cluster strategies which will be introduced at the Forum. The Automotice Cluster of Saudi Arabia is intended to enable the Kingdom to participate in the global automotive trade market which generates only in the
MENA region 170 billion SAR worth of imports per year. This is planned to be achieved by developing a fully competitive local automotive industry that covers the entire value chain, starting with the vehicle assembly operations over the direct or indirect suppliers of OE automotive parts, components, modules and sub-assemblies, as well as the technical support services needed by the industry. The Minerals and Metals Cluster aims to establish a sustainable and competitive high value and strategic minerals and metals processing industries that will enable manufacturing activities in a wide range of end-use industries such as automotive, power generation, packaging, oil and gas and others. The cluster’s strategy is to leverage the Kingdom’s advantage of raw materials availability and energy competitiveness to promote the development of high value added export oriented and globally competitive products. Current projects under development by the cluster include an integrated titanium metal complex, aluminum automotive sheets, specialty steel ingots and forged bars, steel & aluminum castings, iron ore mining and pelletizing, silicon metal, steel plate and automotive steel sheets. The Plastic and Packaging Cluster aims to develop an export-oriented and globally competitive Plastic and
Packaging industry that leverages the Kingdom’s petrochemical resources, as well as the expansion of other industries like food and pharmaceuticals, for the purpose of significantly contributing to the diversification of the economy and creating a substantial number of rewarding job opportunities. Saudi Arabia is already producing 100 million tons of petrochemical products per year, 80 % of which is exported. Petrochemical production rose by 20 % per year over the course of the last five years with pace still accelerating. Saudi Arabia wants to place itself under the top ten exporter countries for plastics and packaging by 2020. The fourth industrial cluster is the Solar Energy Cluster, which aims to establish local manufacturing activities for the solar power industry, thus diversifying the national economy and contributing to the country’s energy mix in the future. It is clear that solar power industries bear enormous potential in Saudi Arabia in several fields such as power generation, district cooling and seawater desalination. Apart from these clusters, Saudi Arabia considers to venture further into the pharmaceuticals industry. Its national pharmaceutical production is already the largest in the GCC and set to grow by 7.3 % between 2010 and 2020. Therefore the program has initiated market assessment studies in coordination with the Ministry of Health.
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Program: Saudi Arabian Industrial Development and Cluster Program Outstanding Business Opportunities th
Monday, 13 April 2015 Hannover Messe 2015 – Global Business & Markets - Hall 6, Business Forum 2 Hanover – GERMANY
Welcoming and Moderation: Mr. Andreas Hergenroether, Delegate of German Industry and Commerce for Saudi Arabia, Bahrain and Yemen 9:00 am
Opening speech -
Mr. Khalid Al-Salem, VP of Plastics & Packaging - National Industrial Cluster Development Program
Saudi Arabian Cluster Strategy Presentation of specific clusters: Pharma & Plastic Mr. Khaled Al-Salem, VP of Plastics & Packaging - National Industrial Cluster Development Program Automotive Mr. Abdullah Hazani, VP of Automotive Cluster- National Industrial Cluster Development Program
KAEC, A new gateway to Saudi Arabia and East Africa Mr. Rayan Qutub, CEO of the Industrial Valley - King Abdullah Economic City (KAEC)
Investment Climate in Saudi – Arabia -
10:50 am 11:00 am
Discussion Open panel discussion: Opportunities for Saudi Arabian German business cooperation -
11:50 am 12:00 pm
Mr. Abulmajeed Al Maymoon, VP of Clusters Enabling- National Industrial Cluster Development Program Mr. Detlev Daues, Managing Director - V-Line
Mr. Khalid Al-Salem, VP of Plastics & Packaging - National Industrial Cluster Development Program Mr. Rayan Qutub, CEO of the Industrial Valley - King Abdullah Economic City (KAEC) Dr Jörg Schneppendahl, CEO MENA, ThyssenKrupp Industrial Solutions Mr. Daniel A. Gottschald, CEO of Chemie-Cluster Bayern GmbH (tbc) Mr. Andrew Gill, GM Designate – SCHÜTZ GmbH & Co. KGaA (tbc)
Closing remarks End of the program
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Die AHK Saudi-Arabien Publikationen können Sie unter [email protected]
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Arbeits- und Sozialrecht Saudi-Arabien Diese Publikation der AHK Saudi-Arabien vermittelt praxisnah und detailliert alle wichtigen Informationen zum Arbeits- und Sozialrecht in Saudi-Arabien. Dabei wird besonderes Augenmerk darauf gelegt, inwieweit die gesetzlichen Regelungen im Alltag umgesetzt werden und welche Möglichkeiten das saudi-arabische Recht zur Verfügung stellt, sich gegen Rechtsverstöße zu wehren oder eigene Ansprüche geltend zu machen. Die Themen Aufenthalts- und Arbeitserlaubnis im Zusammenhang mit den zu beachtenden Vorschriften zur „Saudisierung“ des Arbeitsmarktes bilden einen zusätzlichen Schwerpunkt dieser Publikation. Preis: 50 EUR zzgl MwSt und Versand.
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Leitfaden zum Vergaberecht In Saudi-Arabien sind öffentliche Ausschreibungen von besonderer Bedeutung. Wie in Deutschland werden solche staatlichen Projekte der öffentlichen Hand durch öffentliche Ausschreibungen vergeben. Aufgrund des hohen Wettbewerbs ist es umso wichtiger, sich bestmöglich auf bevorstehende Ausschreibungen vorzubereiten. Der Guide vermittelt praxisnah und detailliert Informationen u.a. zu den Themenbereichen: der Grundzüge des saudi-arabischen Vergaberechts, Projektdurchführung, Unterschiede zum deutschen Vergaberecht, Zuschlag und Abwicklung, Klageverfahren und Rechtsmittel sowie Tipps für die Praxis. Preis: 50 EUR zzgl MwSt und Versand.
Business Legal Guide Saudi-Arabien Die AHK Saudi-Arabien präsentiert in Kooperation mit dem deutschen Wirtschaftsjuristen Jochen Hundt (Hundt Legal) und der Kanzlei Schlüter Graf & Partner den Business & Legal Guide SaudiArabien. Für Unternehmer, die am Auslandsgeschäft mit Saudi-Arabien interessiert sind, ist die Kenntnis der rechtlichen Gegebenheiten in Saudi-Arabien äußerst wichtig und oft Schlüssel zum Erfolg. Auf über 280 Seiten vermittelt der Leitfaden praxisnah und detailliert Informationen u.a. zu folgenden Themenbereichen: Markteintritt (Liefergeschäft, Handelsvertretung und Vertrieb etc.), Unternehmensgründung,
Sozialrecht, Gewerblicher Rechtschutz und Wettbewerbsrecht. Preis: 50 EUR zzgl MwSt und Versand.
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All Publications of AHK Saudi Arabia you can order at [email protected]
AHK Publications Directory of Saudi Importing Companies German companies’ exports to Saudi Arabia have been rapidly increasing during the last years. For a successful export business the choice for the right importing company is crucial. For this reason, AHK Saudi Arabia published the new “Directory of Importing Companies” in order to assist companies to place their products on the Saudi market. Price: 30 EUR plus VAT and postage.
Directory of German Companies and their Representatives in Saudi Arabia German companies’ engagement in the biggest economy and market in the MENA-Region has grown rapidly during the last decade. By now more than 400 German companies are established in Saudi Arabia. German enterprises have successfully contributed to economic development in Saudi Arabia by investing, training local expertise and transferring technologies and know-how. The Directory of German Companies and their Representatives by AHK Saudi Arabia lists all German companies that are doing business in the Kingdom including their contacts in Saudi Arabia and Germany. Additionally, a categorization in fields of activity and branches facilitates the search for the perfect business partner regarding new projects and cooperation between Saudi and German companies. Price: 30 EUR plus VAT and postage.
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The World’s Leading Event for the Digital World 16 – 20 March 2015, Hanover The only show in the world to provide a complete overview of the latest information and digitization technologies. With “d!conomy” as its lead theme, China as Partner Country, and a solid lineup of international conferences and displays on all the defining trends in IT and digitization, CeBIT is poised for a strong start to its 2015 season this coming March. Held in Hannover, Germany, CeBIT is the world’s leading showcase for the digital economy. It is a sharply business-focused trade fair and conference that explores today’s defining market trends of big data, cloud computing, mobility, social media and security in unparalleled breadth and depth. d!conomy as lead theme of CeBIT 2015 will center around the rapidly growing influence of IT across all areas of business and society and, associated with this, the role of IT as a key driver of innovation. “In partnership with us, the organizers of CeBIT, the IT industry has chosen ‘d!conomy’ as the lead theme for the 2015 show-
case," Oliver Frese, a member of the Managing Board of Deutsche Messe AG, said. “Digitization is everywhere and is shaping ever more dimensions of working and social life. IT is transforming existing business models while at the same time giving rise to completely new ones. Information technology now has the ability to rapidly disrupt entire industries. d!conomy encapsulates this development perfectly.” Over the past few years, the gamechanging IT industry trends of big data, cloud computing, mobility, social media and security had developed rapidly and were now converging to have a profound combined impact on both the business world and society generally. “By virtue of convergence, fundamental innovations wield great transformative power that has already
brought us to the dawn of a new, digital era of industry,” Frese said. China, the official Partner Country for CeBIT 2015, has undergone a rapid process of transformation in recent years, particularly in the IT industry. The Kingdom of Saudi Arabia will be represented for the first time in the Exhibition through Mr. Adel Moosa, Arab Sea Information Systems Riyadh, Saudi Arabia. AHK is the official representative of CeBIT. For further information, please contact [email protected]
, +966 11 4050201 or visit http://www.cebit.de/home
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Arab Sea Information Systems Company to exhibit at CeBIT Arab Sea started its operations 34 years back in the year 1980 as a maintenance provider and supplier of office equipment and computers with a capital of SR100 million, Arab Sea (the company) started. In 1995, the company ventured into providing integrated computer programs. Since then, it has substantially grown the business to become one of the leading provider of computer programs and information systems services to business and government bodies in Saudi Arabia as well as internationally Headquartered in Riyadh, the company has four other branches in Al Khobar, Jeddah, Khamis and Buraydah. Additionally, its agents are spread across Republic of Sudan, Republic of Yemen, Kingdom of Morocco, Jordan, Kuwait, Iraq, Syrian Republic and India. The company provides a range of software programs in the areas of accounting, personnel management, resource management, customer relationship management, and an array of related services including consulting and planning, installation, training, and allocation. The company has the vision to become one of the leading information systems service providers, by providing innovative and integrated services that meet the unique and special needs of its customers. By ensuring high level of quality in its programs and long-term relationship with customers, the company has been able to expand its client base to more than 56,000 clients. One of their Key products is System Management Accounting Saudi (SMACC). SMACC is a program to manage business accounting. The program consists of several accounting subsystems integrated in one system, which allows unified management of all business operations in the areas of: Accounting, Sales, Inventory, POS, and Personnel. In addition it allows managing the system of attendance and leave, connected with the payroll, using fingerprint or magnetic cards Development of SMACC was started in 1986 and its first version was issued in 1988. With a long history in the market to meet the technical requirements of customers, this program carries a deep under-
standing of the business environment in Saudi Arabia. As this program caters to the requirements and needs of each facility, it has achieved a widespread use. The program is currently being used by more than 52,000 facilities and more than 250,000 users. Another product is the enterprise resource planning system SCRIBES which offers a complete package of integrated systems including dozens of applications for management and enterprise resource planning of medium and large companies. It was developed using the techniques of Microsoft Corporation and Oracle, and works on local networks based on Windows. It includes a number of systems for comprehensive accounting; management of agents and sales, suppliers and procurement, cost centers, orders for sections and regions, fixed assets, warehouses and stores, multiple units and currencies, issuing contracts, manufacturing and assembly, personnel etc., and budget estimation. Arab Sea also offers the tool Government information control (GIC). GIC is the government information management system. It is an integrat-
ed package of applications designed to integrate all the services provided by government agencies within a unified system, and provides all services, information and government transactions electronically through a single point of access for all users. Arab Sea is also engaged in the designing and manufacturing of self-service kiosks. The company produces body of these self- service kiosks. The kiosk material is generally made of wood and iron, glass or acrylic, and color for these kiosks are as per the demand of the customers. For these Kiosks, the company provides various services which include engineering work plan (sketch), installation of hardware and software after the selection of the device by the customer etc. Arab Sea also provides its customers with customized design and sophisticated peripheral integration with the devices to be installed in the self-service kiosks. In 2015 Arab Sea participated at CeBIT Trade Fair and thus was the first Saudi company from the IT sector to exhibit at an international trade fair.
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The World’s most important Industry Show 13 – 17 April 2015, Hanover HANNOVER MESSE 2015: towards a fully networked industrial future “The trend towards digitization that is sweeping the economy is a powerful force for transformation in the world’s manufacturing industries,” said Dr. Jochen Köckler, a member of the Managing Board of Deutsche Messe, the organizer of Hannover Messe. “Factories and energy systems are digitally networked, product development and release cycles are getting shorter, and new business models are popping up at an ever faster pace. In this environment, manufacturers who turn their backs on collaboration and try to do everything inhouse will ultimately lose out. Increasingly, the companies that get their products to market the quickest and hence stay ahead of the competition will be those which are able to form close networks with all stakeholders in their production processes. The lead theme chosen for Hannover Messe 2015 – “Integrated Industry – Join the
Network!” – reflects this trend and will help create forward momentum.”The message behind “Integrated Industry – Join the Network!” is that the key challenges of the fourth industrial revolution – such as achieving universal standards for machine-to-machine communication, maintaining data security and finding new business models – can be mastered only through collective endeavor in networks. Köckler: “It’s not about whether industrial or IT companies should take the helm. It’s about working together. Only by working together can companies make the most of the opportunities offered by the fourth industrial revolution. This requires strong networks between the mechanical engineering, electrical engineering and IT sectors. HANNOVER MESSE 2015 will showcase the great innovative power that all sectors of industry can unleash if suppliers, manufacturers and
customers join together to form networks of communication and collaboration with the common goal of optimizing products and solutions.”The technological advances that can flow from networking will be made real and tangible at Hannover Messe this coming April. Visitors to the fair will witness digitally networked production plants, ingenious new production processes, and nextgeneration industrial robots live in action. The visitors come to Hannover to explore the future of industry and invest in the latest factory and energy technology on show by some 5,000 exhibitors. Like In 2013, when the Kingdom of Saudi Arabia was represented through highprofile participation, with a pavilion covering 1000 square meters, a Saudi Pavilion and delegation is planned again for 2015.
AHK is the official representative of Hannover Messe. For further information, please contact [email protected]
, +966 11 4050201 or visit: http://www.hannovermesse.de/home
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The Leading International Exhibition for Logistics, Mobility, IT and Supply Chain Management 5 – 8 May 2015, Munich transport logistic in Munich, taking place from May 5 to 8, 2015, has long been a firm date in the diaries of all transport and logistics professionals. Not just for the strong German market, but for all those involved in the business of transporting goods worldwide. Since its premiere back in 1978 this event, which takes place every two years, has grown into the world´s largest trade exhibition for logistics, mobility, IT and supply chain management. Throughout all the economic downturns and crises during this time, transport logistic has consistently managed to further expand its reach. This has been boosted, too, by the show´s Asian export, transport logistic China, which takes place every two years in Shanghai, and by the annual event logitrans in Istanbul. The show in 2015 promises a 110,000-m2 display, over 53,000 visitors and over 2,000 exhibitors. The exhibition covers the entire spectrum of services and products in the fields of freight transport and logistics, on land and water, by air and rail. Taking part are transport compa-
nies, forwarding agents, railways, combined transport operators, maritime and inland ports, shipping companies, airlines and airports as well as commercial vehicle manufacturers and IT and telematics suppliers. Accompanying the show is the 7th International Conference for the Global Air Cargo Industry, taking place on May 6, 2015. transport logistic ticket holders have free entry to this conference. The conference consists of two panel discussions: “Data and Security: What’s next?” and “eCommerce in Airfreight”. The world of logistics is experiencing unprecedented change. Correspondingly, the players in this field – from industry, trade and logistics – want and need to keep up to date with the latest information. transport logistic is serving that need in the shape of its wide-ranging and in-depth supporting program. High-ranking experts from industry, the transport sector and politics will be engaging in discussion in the conferences and forums in this program. Thanks to the strong practical bias of these events, participants can
look forward to gaining interesting insights into current themes in logistics, ideas which they can take back to their own companies and apply in day-today business operations. AHK Saudi Arabia organizes a delegation trip for Saudi businessmen to transport logistic. AHK is the official representative of transport logistic. For further information, please contact [email protected]
, +966 11 4050201 or visit http://www.transportlogistic.de
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World Forum and Leading Show for the Process Industries 15 - 19 June 2015, Frankfurt ACHEMA Trade Fair has been the world’s leading platform for the chemical engineering and the process industry for decades, covering all aspects along the entire value chain. It is a top level Innovations' platform and technology summit that takes place every three years in Frankfurt. ACHEMA 2015 offers the chemical industry a platform that is internationally unique. The trade fair serves as a take-off platform for investment decisions in process industries. The show is officially represented in KSA by the German-Saudi Arabian Liaison Office of Economic Affairs (AHK Saudi Arabia). Dr. Thomas Scheuring, Chief Executive Officer of ACHEMA Trade Fair, who visited Saudi Arabia for a press conference and presentation of ACHEMA in September 2014, anticipates similar participant figures as for 2012 when around 3,800 exhibitors and 167,000 participants flocked onto the Frankfurt exhibition grounds. ACHEMA is launching three focal themes which, being multidisciplinary trends, will involve
a wide range of exhibition groups. ‘BiobasedWorld’ will present technologies and solutions related to the use of sustainable resources and industrial biotechnology. With ‘Innovative Process Analytical Technology’ the organizers span the gamut from Laboratory and Analytical Techniques through to Automation. Finally, bridging the gap between zero liquid and low-emission production, ‘Industrial Water Management’ offers solutions for a wide variety of regional and technical requirements.
the trend setting platform for downstream industries and it is also a perfect platform for the National Industrial Clusters program to present their activities to a worldwide audience. For a detailed program of the Saudi Arabia Downstream Forum, please contact the Trade Fair Department of AHK: AHK is the official representative of ACHEMA Trade Fair. For further information, please contact [email protected]
, +966 11 4050201 or visit http://www.achema.de/en.html
The Saudi Arabian participation in the show is being organized by GESALO. The Saudi delegation is going to visit SAUDI ARABIA DOWNSTREAM FORUM at ACHEMA on 15th of June, an event that is jointly organized by the German-Saudi Arabian Liaison Office for Economic Affairs (AHK) and DECHEMA Ausstellungs GmbH. The event will address key issues such as business and investment opportunities in Saudi Arabia, as well as perspectives for Saudi-German business relations. ACHEMA is
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New from Lufthansa ‘my Offer’ – your upgrade at your price Starting now, Lufthansa passengers have the very special opportunity of receiving an upgrade to Premium Economy Class: ‘my Offer’. Under the slogan ‘your upgrade at your price’, holders of a valid Lufthansa Economy Class ticket can submit their offer for an upgrade – and with a bit of luck, they can enjoy the benefits of Premium Economy Class on their long-haul flight provided of course, that this option is available for the respective destination. This means that passengers can determine how much the upgrade is personally worth to them. In this way every participant has the opportunity of flying Premium Economy Class for the upgrade surcharge of their choice. Click here for more information on ‘my offer’ and Premium Economy Class as well as the currently available routes. In Premium Economy Class, everything is one size bigger – including your screen. Look forward to some great movies and experience an extensive entertainment programme on your personal 11 or 12-inch touch screen monitor, which is built in front, with built-in earphone and USB sockets. There is also a power outlet at your seat, so that you can easily use your own electronic devices, such as smartphones, tablets and laptops.
AHK Saudi Arabia organized a promotion event for Lufthansa on February 17 2015 in the Intercontinental Hotel. 40 highranking Saudi businessmen with close business relations to Germany attended the event. Harald Hahn, Director Lufthansa in KSA and the Delegate Mr. Andreas Hergenröther
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“Medical treatment in Germany” The intermediation of Health Services is a key service provided by the German-Saudi Arabian Liaison Office for Economic Affairs (AHK Saudi Arabia). This service is for all patients who wish to travel to Germany for medical treatment or any kind of health care. Services by AHK Saudi Arabia:
AHK Saudi Arabia forwards your documents to Germany in order to search the ideal hospital according to your needs AHK Saudi Arabia provides you sufficient information’s about the type, cost, duration of treatment in Germany as well as the costs of the accompanying person and the name of the doctor who will oversee the treatment AHK Saudi Arabia forwards your file to specialist hospitals but has no responsibility for medical decisions AHK Saudi Arabia provides assistance in the visa process but is not responsible for the visa decisions of the Department for Consular Affairs of the German Embassy in Saudi Arabia
Requirements by the patient: 1. Submission of all medical reports which indicate the patient's status 2. Submission of all patient data (full name as mentioned in the passport in English, address, mailing address, phone number, mobile number, email, etc.) 3. Provide the full Home address: PO. Box, telephone number, fax number and mobile phone number,email,etc 4. Pay the fee directly at the office or transfer to our bank account In case of request regarding Intermediation of Health Services in Germany please do not hesitate to contact the AHK Staff: Mr. Qamhan
Tareq Qamhan Administrative Assistant Responsible for health care in Germany German-Saudi Arabian Liaison Office for Economic Affairs (AHK Saudi Arabia) German Desk in Jubail c/o Asharqia Chamber of Commerce & Industry Fanateer Corniche Al-Jubail Industrial City Kingdom of Saudi Arabia Tel : 009-6613-3472473 ext.1525 Fax: 009-6613-3474071 Email: [email protected]
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Calendar for Business Events 2015
Calendar for Business Events 2015
Planned Events in Germany
Planned Events in Saudi Arabia & Bahrain
13.04. – 17.04.
16.05. – 20.05.
Delegation trip for Saudi businessmen to Hannover Messe, the world’s most im-
Delegation of German Logistic companies to Riyadh and Bahrain
portant industry show 15.04.
Saudi Arabia Information Day in CCI Co-
logne 14.04. – 16.04.
Catalogue Show at BCCI in Bahrain
Delegation trip for Saudi businessmen to the international Show for Connecting
Healthcare IT in Berlin 04.05.
German Catalogue Show at Asharqia Chamber in Dammam
Saudi Arabia Information Day at CCI Regensburg
05.05. – 08.05.
German Breakfast at the Westin Hotel and
Delegation trip for Saudi businessmen to
German Breakfast and Catalogue Show at Intercontinental Hotel in Jubail
the world’s leading International Exhibition for Logistics, Mobility, IT and Supply Chain
26.05. – 29.05
Management in Munich 07.05.
Opportunities for German machinery at CCI Munich
Visit of Rhineland-Palatinate Delegation to
Saudi Arabia Information day at CCI Bay-
German Breakfast and Catalogue Show at the Khozama Center in Riyadh
Saudi Arabia information day at CCI Hano-
15.06. – 19.06.
Marriott Hotel in Jeddah
Saudi Arabia Information Day at CCI Bielefeld
German Breakfast and Catalogue Show at the
German Renewable Energy Delegation to
Global mining and natural resource markets
Saudi Arabia: PV and CSP for industrial Off-
conference at CCI Essen
Delegation trip for Saudi businessmen to ACHEMA – World Leading Show for chemi-
Visit of Baden-Wuerttemberg-Minister of
cal engineering and the process industry in
Economy and Finance H.E. Dr. Nils Schmid +
Frankfurt. Participation in the ACHEMA
business delegation to KSA
Downstream Forum 07.07
Foreign Trade Day at CCI Frankfurt
05.10 – 07.10
Delegation trip for Saudi businessmen to Expo Real in Munich, the International Trade Fair for Property and Investment and The biggest B2B trade show for property and investment in Europe
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Due to the high potential of the Saudi market and the increasing demand of German small and medium sized enterprises (SMEs) AHK Saudi Arabia and the Chamber of Industry and Commerce of Eastern Westphalia (IHK) based in the city of Bielefeld established in the beginning of 2011 the first Saudi Arabia Desk in Germany. The aim of the Saudi Arabia Desk is to intensify the bilateral economic relations. By now IHK is the first contact partner for SMEs in North Rhine-‐Westphalia and the whole of Germany with regard to information and consultancy for business in Saudi Arabia. As the nucleus chamber for the Arabian Gulf in Germany IHK Bielefeld will be able to offer a much better service to all companies. With an exporting volume of approximately 9.248 billion Euros in 2013 the German economy is one of the three most important importing countries for Saudi Arabia and the most important in Europe. Public tenders as well as private projects for several hundred billion Euros are planned in the field of infrastructure, petrochemicals, health care and education. Made in Germany are frequently demanded by Saudi decision makers especially when projects are including the needed transfer of technology and know-‐how. In 2013 the German‐Arab trade volume is worth approximately 11 billion Euros, about the same as in 2012. Exported goods were foremost machinery, motor vehicles and parts, chemicals, food, metals, electronics and electro technical supplies. With the Saudi Arabia Desk IHK and AHK would like to organize common information events and expert symposiums in order to inform intensively and detailed about the latest topics of the German-‐Saudi relations and business opportunities. Furthermore it is planned to build up a strong network with all players and organizations in the German-‐Saudi Arabian business. Additionally business delegations to Saudi Arabia shall be organized and information about known international trade fairs shall be provided to companies in Saudi Arabia and Germany. More informations: IHK Ostwestfalen, Ines Ratajczak, Tel. 0521 554-101, mailto:[email protected]
, and Karin Schepelmann, Tel. 0521 554-238, mailto:[email protected]
Chamber of Commerce & Industry of Eastern Westphalia German-Saudi-Arabian Liaison Office for Economic Affairs (AHK)
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