Corporate Social Responsibility School

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What is Corporate Social Responsibility? Corporate Social Responsibility (CSR), in the most general sense of the word, refers to the ways in which the enterprise, in communication with its stakeholders, maintains a balance between economic, social and environmental aspects. The importance of corporate social responsibility at the level of the European Union is indicated by the fact that the European Commission adopted innovated CSR strategy for the period 2011-2014, where corporate social responsibility is defined as the "responsibility of the enterprises for the influence they have on society."

The goal of the School of Corporate Social Responsibility Attending the School participants will: Get practical advice on how to make their enterprises socially responsible towards employees, customers, communities they serve and towards the environment; 

Learn how to master the methodology of creating a strategy for corporate social responsibility; 

Learn how to master the methodology of reporting the general public on CSR activities of the company in which they work; 

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Participate in the design and implementation of specific socially responsible actions in communities that are based on previous analyzes of the target group; Have the opportunity to find a partner for a future socially responsible activity.

Who can apply for the School? Opportunity to participate in the School have: 

Managers in enterprises, as well as the employees that deal with the concept of corporate social responsibility; Employees in non-governmental organizations that have realized at least one activity or project in the field of social responsibility of enterprises;

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Representatives of Network for social responsibility from the state institutions.

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Ten places in the school is provided for representatives of Montenegrin enterprises, the three places for representatives of non-governmental organizations dealing with the concept of CSR and two places for representatives of the Network of social responsibility.

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How to apply? It is necessary to fill in the REGISTRATION FORM available on the CRNVO website (www.crnvo.me) and send it with a biography of the candidate at the e - mail address [email protected], with a subject line:

Registration for the School of corporate social responsibility. Criteria for selection of participants for the schools are: previous experience in developing and/or the realization of socially responsible activities and/or projects in the field of corporate social responsibility; motivation of partic ipants; knowledge of English language. The deadline for applying is 14. Aprlil 2014. at 16h. In complete applications or applications received after this deadline will not be taken into account. The number of participants is limited. The results of the selection process will be available to all applicants no later than 20. of April 2014. In the case of a larger number of submitted applications than it was originally planned, CRNVO retains the possibility of organizing interviews with the candidates.

The cost of participation: For selected participants program of the school is free of charge. Centre for Development of NGOs (CRNVO) also covers accommodation and travel costs for all selected participants that come out of Podgorica. For the pur poses of lectures that will be held in English, a simultaneous translation will be provided. The Commission for distribution of a portion of revenues from the lottery supported the realization of the School.

Contact Person: For additional information about the School, please contact Ethem Mandic and the Centre for Development of NGOs (CRNVO) on the e-mail address [email protected] or by calling the telephone numbers +382 20219120, 219 121 or 219 122

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Program of the School of Corporate Social Responsibility

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The first lecture: Introduction to Corporate Social Responsibility (CSR) When: 05/05/2014. Duration: 18.00-19:30 Where: CRNVO premises, Dalmatinska 78 The key goal of this lecture is to familiarize participants with the concept of the corporate social responsibil ity providing information about: 

Definition of corporate social responsibility;

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Benefits of corporate social responsibility;

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International and EU framework for the development of corporate social responsibility;

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Examples of good practice of companies dedicated to the concept of social responsibility;

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The activities of the leading international business networks for development of corporate social responsibility.

LECTURER: Tomás Sercovich, Director, External relations, organization FORÉTICA, Madrid Tomás has a degree in International Relations from the University of Belgrano in Argentina and a Master degree in International Relations and International Economics from the University of Bologna in Italy. From 2002 to 2012, he worked in several posts with Dublin network for corporate social responsibility in Ireland"Business in the Community", and among others, he was a service manager for team members. He is a member of the Board of CSR Europe since 2008 and represents FORÉTICA in the various forums and organizations in Spain, Europe and Latin America. In 2012, Tomás joined FORÉTICA. Foretica is the largest network of CSR in Spain, where he worked as Director of Communications to manage the strategic development of communications and public relations, which included several events at the highest level and a strong position in the social media. Currently he works within the organization as director of external affairs, aiming to increase the international profile of the organizations as well as foreign reputation and influence.

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The second lecture: Internal dimensions of corporate social responsibility-responsibility towards employees When: 08/05/2014. Duration: 18.00-19:30. Where: CRNVO premises, Dalmatinska 78. The key objective of this session is to familiarize participants of the schools with a relation between labor rights and corporate social responsibility, as well as possible ways of socially responsible attitudes towards employees. Key topics that will be covered in this session are:  -What does social responsibility of companies towards employees mean?  -What are the benefits of socially responsible behavior towards employees?  -Methodology for determining the needs of employees and defining appropriate CSR activities;  -Presentation of good practices.

Lecturer: Mirjana Maslovar, manager/expert in human resources system and corporate culture, Montenegrin Telecom Mirjana graduated at the Faculty of Philosophy in Belgrade, Department of Philosophy. From 2005 until today, she has been working at the Montenegrin Telekom AD as manager/expert for human resources system and corporate culture. Professional experience in the field of human resource management: development and implementation of human resource strategy, development of systems and instruments of human resource management, policies, procedures and other instructions for the purpose of implementation of company's business goals, managing surveys on satisfaction of employees, managing the process of Indentification and implementation of corrective actions and initiatives based on the results of the survey, in order to further organizational development, improvement of corporate governance and employees' satisfaction, managing company's participation in the external research on the best employers in Montenegro (''Best Companies to Work'' - Blue Coach), development of corporate culture and support for the implementation of corporate values into business processes, projects and activities of the company, development and application of the system of motivation and reward system, the development and implementation of a system of assessment of individual performance, developing and adopting competencies systems for the purpose of selection and professional development of staff, internal communication. From 2002 to 2004, she was a director of the festival Budva City Theatre. From 1999 to 2002, she worked as Executive Director of the Open Society Institute Montenegro (Soros Foundation Network). From 1993 to 1999 she worked as Head of the Regional Office of the Fund for Open Society in Montenegro. Then, from 1990 to 1993 she was a reporter at the culture and internal-policy sections of the independent media: weekly VREME, weekly MONITOR, daily Borba, Belgrade Radio II Program and Radio Index. She is a member of the Supervisory Committee for the Development of Human Resources in the Deutsche Telekom Group (for Europe).

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Third Lecture: Environmental protection and corporate social responsibility (CSR) When: 05/12/2014. Duration: 18:00 to 19:30 Where: CRNVO promises, Dalmatinska 78 The key objective of this session is to familiarize participants of the school with a link between environmental protection and corporate social responsibility, as well as with possible ways of social responsibility towards the environment. Key topics that will be covered in this session are:  What does it mean to be socially responsible towards the environment;  Presentation of the benefits of corporate social responsibility in relation to the environment;  Presentation of the mechanisms of corporate social responsibility towards the environment that go beyond the framework of statutory requirements;  Presentation of good practices.

Lecturer: Lidija Brnović, an independent consultant Lidija Brnović, graduated from the Faculty of Tourism, with the theme "Sustainable Tourism Development in the Montenegrin national parks", she has MA from the "Social responsibility of enterprises as a contributors to sustainability of protected areas." Since 2003, she deals with the question of responsibility of society to protect the environment, particularly from the aspect of tourism as a priority industry. She works as a lecturer on topics in the area of sustainable development, participates in the development and implementation of national and international strategy plans and actions for the sustainable development, which include social responsibility towards the environment, but also to the people, i.e. social and economic prosperity. For five years she was engaged as an advisor on tourism for the Norwegian Forestry Group (NFG) and the Montenegrin Ministry of Agriculture and Rural Development on the Project "Tourism based on natural heritage", and later she was also an advisor for the German Technical Cooperation (GIZ), in charge of the training program strengthening services for sustainable tourism development in the central and northern part of Montenegro. Today she works as a consultant for tourism at the cross-border project for the development of the National Park Skadar Lake, in the realization of the Union of Employers of Montenegro and Albania. As an expert of UNDP, she worked on drafting the national report on the Millennium Development Goals (MDG) 2010 - 2013, and then on the preparation of the Action plan for the approaching MDG 1 (fight against poverty). At the beginning of 2014, she works as an expert for the development of projects for the protection of biodiversity in the border regions. And since 2008, she has been a member of the CRNVO coaching team for corporate social responsibility, which is when first trainings for representatives of business sector and civil society organizations were organized. Since 2012, together with Marina Vukovič, Lidija coordinates the work of the national Network for social responsibility that was launched by Ministry of Sustainable Development and Tourism (Department for the support of the National Council for Sustainable Development).

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Fourth lecture: Corporate social responsibility towards consumers When: 15/05/2014. Duration: 18:00 to 19:30 Where: CRNVO promises, Dalmatinska 78 The key term goal of this session is to familiarize participants of the Schools with a relation between the consumer and the social responsibility, as well as the possible mechanisms of socially responsible attitude towards consumers. Key topics that will be covered in this module are the following: What does a social responsibility towards consumers imply;  Presentation the benefits of socially responsible behavior in relation to consumers;  Presentation of the possible ways of socially responsible attitude towards consumers;  -Presentation of good practices. 

Lecturer: Slobodanka Krivokapic, assistant professor at the Faculty of Business Studies, University of the Mediterranean, in the area of marketing management. Customer research and social responsibility of companies towards the customers are in the area of her studies within business marketing. In addition, she studies corporate social responsibility within the framework of strategic management. She has published a number of articles in the area of social marketing in which the focus is on the service, attitudes towards customer service users and their quality. During her professional career she was engaged in the management and research of health systems, especially in research of theory and practice of management of health institutions and public administration, as well as in improving the efficiency of these activities. Greater part of the scientific research work is focused on marketing of non-profit organizations, as well as on research of the attitudes of health service users. Health services are services of high contact which quality largely depends on the level of expertise of health professionals, because the user ignorance in assessing the extent and quality of the service highlights service providers’ responsibility. Survey of the views of service users pointed to the fact that the users’ needs are not experiential and not predictable, while the cost of service may be beyond his control. The user often cannot subordinate his health needs to his ability to pay, and his behavior is based on habits, value criteria, education, perceptiveness, attitudes and beliefs. Particular areas of her research paper are specific approaches to management, social marketing and project management changes.

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The fifth lecture: Philanthropy-different approaches to community investment When: 29/05/2014 Duration: 18:00 to 19:30 Where: CRNVO premises, Dalmatinska 78. The key objective of this lecture, which will be held by Mr. Igor Majer, is introducing participants of School with the meaning of the term philanthropy (with special emphasis on corporate philanthropy) and possible ways of investing in the community. Key topics that will be covered in this module are as follows:  What is corporate philanthropy and what are its manifestations?  Difference between sponsorships, corporate philanthropy and corporate social responsibility;  Cross-sector partnerships - the key to the sustainable development of local communities;  Presentation of the benefits of socially responsible behavior towards the community;

Lecturer: Igor Majer Igor is employed in the Company Elko Team as Project Manager since 2007. He is the organizer and active participant of all socially responsible actions for which Elko Team received a large number of local, national and international awards. The biggest prize in the field of philanthropy – ISKRA, he got in 2009, and in March 2010 he attended a conference on philanthropy in the Balkans, in New York that was organized by Rockefeller Foundation. Majer was the sole representative of Montenegro from the business sector. In front of Elko Team he got award for corporate volunteering in 2011, whereas in 2013, in Brussels, he received the European award for social responsibility (CSR European award). The year 2013 for Mr. Majer ended with two awards from Secretariat for Culture and Sport of the capital Podgorica, Gold Plaque, for the promotion and development of sports recreation, and from the Ecology Movement "Ozone " and the Agency for Environmental Protection - Green Star , for social responsible business . He was a participant at a large number of round tables, panels and conferences in the field of social responsibility. Igor is a member of the Technical Committee of the ISME/TK 007 - Corporate Social Responsibility at the Institute for Standardization of Montenegro that launched the ISO 26000 Standard on Social Responsibility in April 2013. Igor is the organizer of several environmental actions such as "Elko Team - The team that wins" in which employees of the Company and their families, lovers of natural beauty of Montenegro, explore, clean and maintain various natural locations; he also organizes actions for cleaning and decoration of parks , actions for recycling and saving electricity, etc. Also, Igor is the main organizer of the Sport Day, the event that Elko Team has been organizing for 5 years, which brings together a large number of sports amateurs from companies that cooperate with the Elko Tim and thereby promotes a healthy lifestyle and sport spirit. Igor is also president of the Volunteer Club Elko Team which members are employees, i.e. corporate volunteers of Elko Team. He is also a member of the society of voluntary blood donors. His initiative and vision contributed to all the activities that Elko Tim is implementing in a way to always have a note of sustainable development and to be accepted by the wider community.

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TRAINING: Writing Socially responsible Action proposals When: 5:06. and 6:06. Duration: 11.00-16.00 Where: CRNVO premises, Dalmatinska 78 During this training, participants will get familiar with the methodology of creating proposals for socially responsible actions in the communities that are realistically feasible and do not require a financial investment or require a modest financial investment for the purchase of materials needed for the realization of those actions. Teachers will lead participants through the process of creating ideas that includes: analysis of needs/problems in the community, defining the objectives and results of the action, defining the specific activities to be undertaken, as well as defining the limits of realization, the bearer of responsibility and the necessary budget. Coaches: Eleonora Albijanic is sector manager for external communication in the EPCG. She graduated from the Faculty of Economics in Podgorica, and she finished Master studies at the Faculty of Political Sciences, Department of Journalism and PR. She has been engaged in Public Relations for almost two decades, her career began in the national tourism organization, followed by Telenor, and now she has been already for two and a half years in the EPCG. In the company Telenor, for almost two years, Eleanor worked as a specialist in corporate social responsibility and climate change. This was the first job in Montenegro dedicated solely to socially responsible business segments. Eleanor was a longtime member of the European Association of Communications Director and regional coordinator for Montenegro; she won the PRO PR Award for her contribution to the development of the PR profession in Southeast Europe; she is also a member of the CRNVO CSR coaching team and PR coaching team of the Media Institute. She was a member of the Steering Committee for the implementation of the Global Compact initiative in Montenegro, organized by UNDP. Eleonora was a lecturer and participant in numerous events related to corporate social responsibility and public relations. She is an active CSR and PR manager. Miodrag Strugar is an executive director of Radio Antena M and independent consultant for communications. He graduated from the Faculty of Philosophy Department of Serbo-Croatian language and literature. He has Master degree in public relation at the Faculty of Political Sciences, Department of Journalism. Since 2001 he has been professionally engaged in public relations, in all its aspects : media relations, internal and external PR, development and implementation of communication strategies, lobbying , crisis communications, strategy development and implementation of socially responsible business and sponsorships, designing and implementation of PR campaigns. He has lectured and conducted training sessions for small and medium enterprises in Montenegro on the subject of Social Responsibility, organized by the Centre for Development of NGOs. He was a member of the Management Board for the implementation of the Global Compact initiative in Montenegro, organized by UNDP. He was a head of Corporate communication sector of Montenegrin Telekom when the company received the award "Iskra" for the best socially responsible project at the national level. Except in Antena M, he works as a consultant, lecturer and trainer for the numerous companies, organizations and PR Montenegrin schools. He is a member of the Board of Directors of women's handball club "Buducnost" and a member of the team for development of a Strategy for informing the public about the accession of Montenegro to the European Union. Last year in Opatija he was awarded the PRO PR Award for his contribution to the development of the PR profession in South Eastern Europe. He is the author of textbooks for maternal language for the seventh grade of primary school (2006) and the Montenegrin language textbooks for seventh grade of primary school (2011).

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TRAINING: How to implement a CSR strategy to create a socially responsible business When: 12, 13 and 14.06. Duration: 11:00-16:00 Where: CRNVO premises, Dalmatinska 78 The objective of this training is to familiarize participants with the methodology for creating strategies of socially responsible business. Key topics that will be discussed during this training through a combination of theory and practical work are:  Benefits of establishing a strategic approach to corporate social responsibility;  The process of creating a strategy of socially responsible business-necessary steps;  Key elements of the strategy of corporate social responsibility;  Relationship between the elaboration process of corporate social responsibility and creation of reports on corporate social responsibility in accordance with internationally accepted guidelines.

CONSULTATIONS: Preparation of reports on corporate social responsibility Duration: 16.06-28.06. All attendants of the school interested to work on the preparation of reports on the social responsibility for their companies will be able to work on their preparation within 7 days after completion of training. Mirjana MATEŠIĆ, executive director of the Croatian Business Council for Sustainable Development will provide comments and ratings on reports no longer then 7 days after their submission.

Presentation of reports on corporate social responsibility When: 05.07. Duration: 18.00-19:30. Where: CRNVO premises, Dalmatinska 78 Participants attending the School that have worked on the preparation of the report will present those reports to other participants. During this presentation, the best report on CSR will be declared.

Trainer: Mirjana Matešić, Director of the Croatian Business Council for Sustainable Development Mirjana Matešić completed Skyline High School (Oakland, CA, USA), and graduated in biology at the Faculty of Natural Science and Mathematics, in Ecology department. She completed in 2005 the training called Business for Environment (BEP) in the organization of the University of Cambridge and the BLF. Then she obtained her Master degree at the Faculty of Economics, Marketing of nonprofit organizations, and she completed doctoral studies in 2012 at the Faculty of Philosophy, Department of Sociology, the field of social ecology on a topic: "Social preconditions for sustainable development of the Republic of Croatia".As an expert in environmental protection in Kras dd, food industry, Mirjana worked from 1995 until 2001. She was responsible for the issue of environmental protection of enterprises. Since 2001 until 2004, she was deputy of technologies for environmental protection for Ecolinks program, USAID project under Commercial department of the U.S. Embassy.

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Also, she was a member of the Awards Allocation Commission for environmental protection and sustainable development (2005) , co-author and facilitator of the project for creation of the CSR Index methodology for ranking companies according to criteria of corporate social responsibility (2006), collaborator on the project funded by the EU, Business Support Program, for development of analysis of the influence of environment protection regulations to small and medium enterprises (2009 ), co-trainer at the three-day workshop on ISO 26000 organized by ISO, Riga, Latvia (2011). She was a Board member of the National Foundation for Civil Society Development during four years (2008-2012) and she is currently engaged as a member of the Economic Council of the Croatian President (since 2010). In 2011, Mirjana become a member of the working group for drafting the Civil Society Development Strategy RH, she is a member of the Governing Council of of the Agency for environmental Protection ( since 2012) , and as Director of the Croatian Business Council for sustainable development she works since 2004.

Visits to Montenegrin enterprises When: last week of June Visit to Montenegrin enterprises that foster socially responsible business practices will be organized in accordance with the interests of participants. The final list of firms shall be prepared after interviews with participants and determining their preferences. Visits are aimed at direct talks with representatives of the enterprises and school participants in order to obtain additional information about the ideas of their social responsibility activities and to find partners in this field.

Diploma awarding ceremony for participants of the first schools of CSR in Montenegro When: September / October of 2014. Where: CRNVO premises, Dalmatinska 78 School participants that have completed at least 80% of all programs will obtain a Certificate of completion. This event will also be an opportunity to announce a socially responsible actions that will be implemented by interested companies, NGOs and government institutions whose representatives attended the school, but also to define the steps in the field of further cooperation in the field of promotion and development of corporate social responsibility.

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Detailed information about School organizer Centre for Development of NGOs (CRNVO) was established and began working in September 1999. Our key goals are to:  build the capacity of NGOs;  improve cooperation between government, non-governmental sector and the economy;  increase understanding of the role and importance of NGOs in society;  contribute to the development of democracy, human rights and the rule of law.

In the field of corporate social responsibility, we have been active since 2005. So far we have, among other things: 

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conducted the first national survey on the attitudes of citizens of Montenegro towards corporate social responsibility, as well as research on the attitudes of companies and non-governmental organizations towards the concept of corporate social responsibility; prepared proposals for the amendment of legal regulations in order to encourage a culture of giving in multiple benefit purposes; published five editions of the first electronic journal of corporate social responsibility (CSR newsletter) in Montenegro, which is distributed to over 1,000 addresses; organized the first regional conference "Development of Corporate Social Responsibility in Montenegro and the region – good practices"; formed the first team of trainers and consultants in the field of Corporate Social Responsibility in Montenegro; organized training on various aspects of corporate social responsibility for more than 200 representatives of Montenegrin enterprises and non-governmental organizations; established the first web site for finding a partner for the realization of socially responsible activities www.partnerstva.me; organized the first non-profit fair idea in Montenegro, which brought together more than 100 representatives of non-governmental organizations, companies and government institutions; contributed to the process creation of national Policy of social responsibility; participated in the process of launching the largest network of global initiatives in the area of corporate social responsibility-the UN Global Compact in Montenegro. CENTER FOR DEVELOPMENT OF NON GOVERNMENTAL ORGANIZATIONS

Dalmatinska 78 Podgorica, Montenegro tel: +382 20 219 120 tel/fax:+382 20 219 121 website: www.crnvo.me Email:[email protected]

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