Social benefit Combined social and economic benefit
Source: Harvard Business Review
Economic benefit
Pure business
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CSR Field of Action – Food Industry
Pesticides Pollution Labour Issues Traceability
Pollution Soil degradation Long term raw material supply Human Rights Poverty Child Labour Worker health and safety
Traceability Obesity Nutrition / Health Allergies Responsible marketing Advertising to children Packaging Waste Recycling
Restaurant Input Industry
Farmer
Trade Processor
Food Industry
Retailer
Consumer
Catering Sustainable agriculture Prices/Farmer’s income Water Security Fair Trade Slavery Traceability
Human Rights Work Conditions Corruption/Bribery Fair Trade Animal Welfare
Eco-efficiency/Energy Water security Food safety/traceability Emissions (air & water) Packaging waste/Recycling Health & Safety of employees Diversity
Corruption/bribery Quality Food safety/traceability Packing waste Recycling Transport ”food miles”
Source: Peter Neergaard, CBS
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Anthon Berg’s Involvement in Cocoa
Toms Confectionery Group
Anthon Berg
Member of
Toms - Danida
World Cocoa Foundation
Projects
Fair Trade Products
Fermentation Project Farmer Field Schools
Member of
Children & Education Project
International Cocoa Initiative
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Cocoa in Ghana
There are many socio- economic challenges to the cocoa farmers and their community: • Fair Trade
cocoa beans
• Child Labour – children assist their parents at the cocoa farm to help raise the necessary income, though this can affect their school attendance and at times their health • Fermentation Project • Trafficking • Migration • Poor Yield • Poor working conditions
• Children & Education
To secure a better living there is need for: • Alternative Project Livelihoods – to secure the farmers financially to reduce their dependence on cocoa • Education with quality – to attract and keep•the childrenprocessing in school Cocoa • Sensibility training – to make the in Ghana parents aware of the needs and rights of children and to understand the importance of education. 6
Children & Education Project
Children & Education Project To take responsibility in the supply chain, Anthon Berg has in partnership with a NGO and Danida established an education project in two cocoa producing districts in Ghana. The project will run for at least three years effecting up to 15,000 children who will gain from improvement in their education, as Anthon Berg fund education of untrained teachers, training of teachers and school materials. Furthermore, the project includes establishing and support to ParentTeacher Associations, radio programmes – all with the focus on raising the parents’ awareness of child labour & children’s rights as well as the importance of education.
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Fermentation Project
Fermentation Project In partnership with the Cocoa Research Institute of Ghana, Anthon Berg is supporting the introduction of a new fermentation method with both social and commercial benefits: Social benefits • Better working conditions • Less time-consuming • Less use of plantain leaves • Higher income for the farmer Commercial benefits • More even fermentation • Higher quality of cocoa beans and subsequently chocolate ► Good story-telling ► Better chocolate ► Better conditions for the farmer
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Other CSR Activities
Other CSR Activities Code of Conduct: Based on Global Compact, a Supplier Code of Conduct has been made which is part of the dialogue with suppliers. CSR Supplier Questionnaire: Based on Global Compact, a CSR Questionnaire is being rolled out and will in the future - as well as environmental and quality issues be part of the dialogue and contractual basis for suppliers to Anthon Berg. Parents’ candy guide: Leading experts have been invited to give Danish parents advice on how to deal with children when it comes to everyday challenges in regard to candy, health and exercise.