Collection

Spring Special ‘09

CONTENTS

For children, only the best is good enough! MARGARETE STEIFF

MANUFACTURING

04 - 05

MATERIALS

06 - 07

EAR TAGS

08 - 09

LIMITED EDITIONS

10 - 11

ORIGINALS Classic Teddy bears

12 - 13

Mohair miniatures

14 - 19

Cuddly, soft Teddy bears

20 - 21

Steiff’s little Floppies

22 - 23

Pet and farm animals

24 - 26

Keyrings

27

3

MANUFACTURING — because every animal tells its own personal story.

Manufacturing is much more than just a euphonious term for us here at Steiff. We have taken up the cause of filling this term with life – according to the tradition and in the spirit of the founder of our company, Margarete Steiff. Because where things are created by hand, there is always a lot of creativity, energy, ability, experience, enthusiasm for the little details, dexterity and instinctive feeling at work. Hand made with lots of love – love of detail and love of the finished product itself. It is exactly this enthusiasm for the beautiful things in life, the extraordinary, the desire for perfection that you will feel when you hold one of our animals in your hands and stroke its soft fur.

Each of our animals tells his own individual story. It tells of his soft, comical or even untamed, wild, role models in nature. It tells his own personal story of his creation from a bold vision, to an initial idea, from his first birthday as a sample animal, of fine materials, precious wool felt and cuddly plush, of finest alpaca and mohair. It tells of the moment in which it received its unmistakeable character – the loving, intricate handicraft with which its realistic-looking eyes are applied and the friendly facial features that are the result when the nose, mouth and claws are stitched by hand.

It seems as if time stands still for just a moment when you meet your new friend by Steiff for the very first time and it smiles at you with a curious, friendly smile. You might even spontaneously return that smile – because it makes you happy and may even bring back memories you thought had been lost forever.

5

THE FINEST MATERIALS — Quality you can feel and manufactured to perfection

Alpaca – The gold of the Incas The luxurious wool from the fur of the alpaca is the warmest and thickest natural fibre that exists. Many years ago, Steiff discovered the exclusive alpaca with its incomparable quality and lasting value for production of wonderful Steiff products as it embodies aesthesia and sensuousness at the same time. Thanks to natural unsurpassable qualities, Steiff animals and Teddy bears retain their longlasting beauty and with their unique silky-soft tuft, they are always “love at first touch”.

6

Mohair – A masterpiece of nature Silky smooth, lustrous, gentle softness that invites you to touch and feel: all of these are characteristics of mohair. It is a fascinating natural fibre obtained from the very long, curly and sumptuous white fur of the angora goat – one of the most valuable races of goats in the world. A precious and longlastingly beautiful fibre that has been used since 1901 to make Steiff animals and Teddy bears with wonderfully lustrous, thick and velvety-feeling fur that is a pleasure to both big and small Steiff friends.

Woven fur soft to the touch A Steiff animal owes its lifelike character to its incomparably real and natural-feeling fur made of woven fur. This is the result of the unique three-dimensional weaving technique with which the wonderfully soft woven fur is made. The thread is woven perpendicularly into the cotton backing – thus giving the charming Steiff animals the lifelike animal fur character of their real role models. It is so delightfully soft that it entices you to cuddle them, stroke them and play with them.

PERFECT UNIQUE SPECIMEN — What makes a Steiff animal something extraordinary …

Original Collection Every original Steiff animal with the worldfamous trademark, the Steiff “Button-in-Ear“, shows that it comes from one of the best families – and every Steiff Teddy bear and Steiff animal proudly wears an ear tag as a clearly recognisable identification. Both big and small Steiff fans immediately recognise the yellow Steiff ear tag with red writing. It shows that this is one of the many, wonderful animals and Teddy bears from the wide, unlimited Steiff assortment – an unmistakeable original from the famous company with a long-standing tradition.

Limited Edition All the animals and Teddy bears at Steiff are very pleased to receive the extraordinary distinction of the white ear tag with red writing because these are produced in a limited edition. This means that only a limited number is available and some are available only in certain countries. Each of these limited edition Steiff animals with the white ear tag and the gold-plated “Button-in-Ear“ also brings his new owner with a certificate that insures the authenticity and special status as a limited edition Steiff animal.

Replica The Teddy bears and animals of the replica series by Steiff are a very special and extraordinary species. This means that these true-to-original animals are reproduced exactly according to their historic role models from the Steiff product history. All Steiff replicas have a white ear tag with black writing to document their special status and the true-to-original “Button-in-Ear” from the respective year of production. This outstanding distinction lets Steiff friends, fans and collectors know that this is a particularly limited edition Steiff animal with extraordinary, historic character.

9

LIMITED EDITIONS — A piece of hand-crafted art you can touch and treasure. NEW

RABBIT IN A BASKET

NEW

KECKI SQUIRREL made of high quality alpaca and cuddly soft woven fur russet arms and tail are movable, surface washable limited edition 2.009 pieces worldwide with music box that plays ”Ein Männlein steht im Walde…” (German children’s song) and gold-plated ”Button in Ear” 22 cm, EAN 038761

made of high-quality alpaca and finest felt mottled brown, surface washable limited edition, 1,500 pieces worldwide hand-made basket of finest wool felt with gold-plated ”Button in Ear” 9 cm, EAN 038532 This collector’s item is not a toy complying with the European directive covering toys (88/378/EWG/Anhang II).

Kecki, the squirrel

Bunny rabbit in a basket

Once again, it is playtime in Margarete’s kitchen garden. Following Sigi the hedgehog and Fritzle the rabbit, now Kecki the squirrel can sing a happy tune. This cuddly fellow made of finest quality alpaca with loving attention to detail proudly serenades us with his version of the German folk song, ”Ein Männlein steht im Walde” (A little man is standing in the woods). He moves his soft, fluffy tail made of thick woven fur in time to the music. You can immediately see by the joyful glint in his cheeky, black wooden eyes how much he loves to listen to Margarete play her zither. Kecki would even give his little, realistic-looking, handmade acorn with leaves made of soft felt from of his tiny paws to hear her play. But we certainly would never ask that of him! After all, he looks so realistic with it that you simply can’t help but fall in love with him.

This little Easter bunny made of finest-quality alpaca has built a cuddly, warm, little nest for the holidays. Now he is peeking happily and contentedly out of his festively- decorated, green felt basket. Here he likes to snuggle his naturally soft, fluffy fur against the beautiful Easter flowers made of soft, handmade wool felt. It almost seems as if he were enthusiastically smelling the flowers with his delicate little nose. Being an excellent host, he is always delighted when dear friends come around to call. He is pleased to welcome the adorable, little butterfly made of soft, yellow felt. The little butterfly makes himself comfortable on the handle of the basket. This makes for a truly Happy Easter – in every sense of the words!

10

11

ORIGINAL TEDDY BEARS —The Steiff classic in a flowery spring garment

NEW

CLASSIC TEDDY BEAR CORNFLOWER made of the finest mohair pink with flower embroidery, jointed, surface washable 18 cm, EAN 039898

NEW

CLASSIC TEDDY BEAR DAISY made of the finest mohair light blue with flower embroidery, jointed, surface washable 18 cm, EAN 039904

NEW

CLASSIC TEDDY BEAR WILD ROSE made of the finest mohair blond with flower embroidery, jointed, surface washable 18 cm, EAN 039881

12

13

MOHAIR MINIATURES — Exquisite gift ideas for every occasion

NEW

NEW

NEW

NEW

MINI TEDDY BEAR CLOVER LEAF

MINI TEDDY BEAR THANK YOU

MINI TEDDY BEAR LITTLE ANGEL

MINI TEDDY BEAR LITTLE DEVIL

made of the finest mohair light green collar with green woollen felt jointed, surface washable in gift packaging 8 cm, EAN 039812

made of the finest mohair pink with roses made of wool felt jointed, surface washable in gift packaging 8 cm, EAN 039829

made of the finest mohair beige with wings of white silken organza jointed, surface washable in gift packaging 8 cm, EAN 039874

made of the finest mohair red jointed, surface washable in gift packaging 8 cm, EAN 039843

NEW

NEW

MINI TEDDY BEAR CONGRATULATIONS

MINI TEDDY BEAR GET WELL SOON

made of the finest mohair brown cake made of wool felt jointed, surface washable in gift packaging 8 cm, EAN 039867

made of the finest mohair ligth blue jointed, surface washable in gift packaging 8 cm, EAN 039850

14

NEW

LUCKY PIG KEYRING made of the finest mohair pink, standing surface washable 7 cm, EAN 033292

NEW

BUDDHA BEAR KEY RING made of the finest mohair brass jointed, surface washable in gift packaging 10 cm, EAN 039157

15

MOHAIR MINIATURES — The parade of the Easter bunnies

NEW

NEW

NEW

DORMY RABBIT KEYRING

DORMILI RABBIT

DORMILI RABBIT

made of the finest mohair apricot, sitting surface washable 7 cm, EAN 032592

made of the finest mohair brown/white, sitting jointed head surface washable 12 cm, EAN 076633

made of the finest mohair beige/white, sitting jointed head surface washable 12 cm, EAN 076619

NEW

DORMY RABBIT KEYRING made of the finest mohair white, sitting surface washable 7 cm, EAN 032585

NEW

16

NEW

NEW

DORMY RABBIT KEYRING

DORMILI RABBIT

DORMILI RABBIT

made of the finest mohair blond, sitting surface washable 7 cm, EAN 032578

made of the finest mohair brown/white, sitting up jointed head surface washable 12 cm, EAN 076640

made of the finest mohair beige/white, sitting up jointed head surface washable 12 cm, EAN 076626

17

MOHAIR MINIATURES — Small beauties in perfection

NEW

NEW

NEW

FINNY GOAT made of the finest mohair white/black, standing surface washable 20 cm, EAN 073007

NEW

NEW

PICCY BLUE TIT

PIEPS ROBIN

made of the finest mohair blue/yellow with clip, surface washable 7 cm, EAN 032011

made of the finest mohair grey/red with clip, surface washable 7 cm, EAN 032004

This collector’s item is not a toy complying with the European directive covering toys (88/378/EWG/Anhang II).

This collector’s item is not a toy complying with the European directive covering toys (88/378/EWG/Anhang II).

NEW

NEW

FLOCKY LAMB

FLOCKY LAMB

SNUCKI GREEN FINCH

SNIFFI HEDGEHOG

made of the finest mohair white, lying surface washable 22 cm, EAN 073311

made of the finest mohair white, standing surface washable 20 cm, EAN 073304

made of the finest mohair green/yellow with clip, surface washable 7 cm, EAN 032974

made of the finest mohair brown tipped surface washable 6 cm, EAN 056093

This collector’s item is not a toy complying with the European directive covering toys (88/378/EWG/Anhang II).

18

19

CUDDLY SOFT TEDDY BEARS — To treasure forever

NEW NEW

MOLLY TEDDY BEAR made of cuddly soft woven fur cream machine washable at 30° C 22 cm, EAN 019289

JAN TEDDY BEAR made of cuddly soft plush beige machine washable at 30° C 28 cm, EAN 022616 35 cm, EAN 022623

NEW

JAN TEDDY BEAR made of cuddly soft plush golden brown machine washable at 30° C 28 cm, EAN 022630 35 cm, EAN 022647

20

NEW

NEW

MOLLY TEDDY BEAR

MOLLY TEDDY BEAR

made of cuddly soft woven fur blond machine washable at 30° C 22 cm, EAN 019272

made of cuddly soft woven fur caramel machine washable at 30° C 22 cm, EAN 019296

21

STEIFF’S LITTLE FLOPPIES — The Beginning of a Great Friendship NEW

To know them is to love them! These cute, little floppies by Steiff are made of cuddly soft plush and are guaranteed to put a joyful spark in children’s eyes for many years. Now there is even more reason to be delighted because the new floppies are here! The cheeky kitten, Kitty, can hardly wait to romp with her friends, Hoppel the rabbit and Sissi the piglet. Only the shy little lamb, Linda, hesitates just a bit to greet the approaching spring with the rest of her friends. These charming playmates are now even fluffier than before. And when you hold one of these soft, cuddly friends in your hands, you may not want to let go again. That is, perhaps, only to cuddle another one of the snugly soft floppies who are all waiting impatiently for their big appearance.

STEIFF'S LITTLE FLOPPY LINDA LAMB made of cuddly soft plush wool white, lying machine washable at 30° C 24 cm, EAN 281006

NEW

STEIFF'S LITTLE FLOPPY KITTY CAT made of cuddly soft plush red tabby, lying machine washable at 30° C 24 cm, EAN 281075

NEW

22

NEW

STEIFF'S LITTLE FLOPPY SISSI PIGLET

STEIFF'S LITTLE FLOPPY HOPPEL RABBIT

made of cuddly soft plush pink, lying machine washable at 30° C 24 cm, EAN 281044

made of cuddly soft plush beige, lying machine washable at 30° C 24 cm, EAN 281013

23

PETS AND FARM ANIMALS — best friends to play with and cuddle

NEW

HORSE PLAY SET made of cuddly soft plush dark brown, standing machine washable at 30° C Set consists of: head collar, saddle hand brush, saddle blanket made of plush 28 cm, EAN 070341 NEW

NEW

RABBIT

RABBIT

made of cuddly soft plush white/brown tipped, sitting up machine washable at 30° C 18 cm, EAN 082290

made of cuddly soft plush white/brown tipped, sitting machine washable at 30° C 16 cm, EAN 082283

NEW

NEW

NEW

NEW

NIKI TURKISH VAN CAT

CATTIE SACRED BIRMAN CAT

FENNY HORSE

FENNY IRISH TINKER’S PONY

made of cuddly soft woven fur white/russet, sitting machine washable at 30° C 22 cm, EAN 099465

made of cuddly soft woven fur cream/dark brown, sitting machine washable at 30° C 22 cm, EAN 099458

made of cuddly soft woven fur skewbald, standing machine washable at 30° C 32 cm, EAN 070495

made of cuddly soft woven fur piebald, standing machine washable at 30° C 32 cm, EAN 070396

24

25

KEYRINGS — A cuddly companion

NEW

MOLLY DANGLING PONY made of cuddly soft woven fur skewbald, lying machine washable at 30° C 40 cm, EAN 070549

NEW

NEW

MOLLY DANGLING PONY made of cuddly soft woven fur piebald, lying machine washable at 30° C 40 cm, EAN 070532

26

NEW

KEYRING PIGLET

KEYRING LAMB

made of cuddly soft plush pink, standing machine washable at 30° C without metal ring 10 cm, EAN 112034

made of cuddly soft plush wool white, standing machine washable at 30° C without metal ring 10 cm, EAN 112010

NEW

NEW

KEYRING CAT

KEYRING RABBIT

made of cuddly soft plush red tabby, sitting machine washable at 30° C without metal ring 10 cm, EAN 112027

made of cuddly soft plush light brown, sitting machine washable at 30° C without metal ring 10 cm, EAN 112003

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906664 – Subject to alterations – 5.200 e 10/2008 – concept and creation by Werbewelt GmbH Ludwigsburg

Margarete Steiff GmbH Richard-Steiff-Straße 4, 89537 Giengen an der Brenz, Germany www.steiff.com – www.steiff-club.com