SPRING 2015 & BASIC Collection

+BASIC collection DISCOV E R T H E RIGH T SU PE R POWE R TO W EA R . . .

Principessa style. Did you know that a real Princess can be recognized through her simple and essential style?

Spring Collection 2015

Different but not different. One of the secrets of the differentiated cup sized bras in the Basic collection? The prices are the same for all sizes and cups. But shhhh! Keep it as a secret!

WELCOME SP R I N G She’s at the door, softly knocking at it: you can recognize her thanks to the warm sun; the smell of the grass and by her delicate colours. That is Spring, as charming and weightless as the collection dedicated to her; like the women that represent her, she is romantic and  sensual. Spring is a rebirth, a totally feminine wake up call. And she can both be a flower that blooms in a meadow, or in a greenhouse.

BODY silk, black

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Emily RATAJKOWSKI for Yamamay Yamamay and the beautiful Emily Ratajkowski are continuing their adventure together. The model and actress has just starred on screen in the film Gone Girl by David Fincher and her popularity continues to flourish everywhere. Her refined and explosive charm is enhanced by Yamamay lingerie, which always kindles the beauty and sensuality inside every woman. Emily and Yamamay: Springtime has never been so seductive.

(On the opposite page) BALCONY BRA Cups B, C, D are available at the same price. BRAZILIAN KNICKERS

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/ NIGHTGOWN

PADDED BANDEAU BRA BRAZILIAN KNICKERS

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BALCONY BRA

Cups B, C, D are available at the same price. G-STRING KIMONO

Follow the green. A blooming flower, a bud that begins to peep out and Spring is upon us. It’s not just a season, but a way of life: a green invitation to be taken, worn and enjoyed. Yamamay wants to renew that vital feeling we experience every day when a new energy begins to run through our veins, like the sap that makes flowers bloom and come alive, in a blossoming meadow or greenhouse.

LARGE POCHETTE MEDIUM POCHETTE SMALL POCHETTE

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Sensual chic

R e f i n e d a n d p l a y f u l : S pringt ime a t Ya ma ma y is so v ery sexy !

CARIOCA BRA BRAZILIAN BRIEFS PERFUME

Eau de Toilette Yamamay White, 100 ml

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The beauty, the colours, the flavours, the scents, the glamour of Italy are a source of never-ending inspiration. Yamamay has always paid tribute to an unmistakable way of life with collections that are simple in detail, but offer you a touch of sensual Italian style.

(On the opposite page) BUSTIER BRAZILIAN BRIEFS

LEGGINGS

G-STRING

blue, apple green, raspberry BRAZILIAN BRIEFS

apple green, black, blue BALCONETTE BRA

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/ BRAZILIAN KNICKERS

G-STRING

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Your Spring break...

LIP GLOSS

Love potion

BALCONY BRA G-STRING (On the opposite page) KIMONO / CHEMISE

... starts today Leave the winter behind you and take a break to regenerate. Take advantage of the arrival of this forthcoming season to wrap yourself in the warmth and light of sparkling spring days, and reconnect with nature and with yourself. Feel lighter with the delicate fabrics of the new Spring 2015 Collection that will caress your body.

BANDEAU BRA raspberry, apple green, blue / FRENCH KNICKERS raspberry, apple green, blue

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That’s Pretty As bright as a sunny day, as clear as spring water and as vigorous as a budding flower: that’s pretty! A naturally seductive beauty enhanced with attractive lines and soft colours, to enjoy and be enjoyed in, at any time.

BODY

Cups B, C are available at the same price. PERFUME

Eau de Toilette Tender Femininity, 30 ml (On the opposite page) PUSH UP BRA

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/ BRAZILIAN BRIEFS / HOLD-UPS black, white

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Happy Wedding!

BABYDOLL G-STRING HOLD-UPS

white, black

Two hearts meet, they get to know each other, they fall in love, they exchange a promise. A “yes” that means “forever”.

We intimately know the bride and dedicate this white light to her, the secret of the lace and the lightness of the veil. The rest of the story is all in the making.

CORSET / SUSPENDER

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/ GARTER

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BLACK

WIRELESS PUSH UP BRA BRAZILIAN BRIEFS

1 3 DRESS

2 CHEMISE

black, raspberry

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WHITE

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SWEATER

2 CHEMISE

3 SKIRT

CORSET BRAZILIAN BRIEFS

NIGHT & DAY 18

4 BLOUSE

WHERE AND WEAR 19

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L I N G E R I E

BUT NOT ONLY Abitini a fiori, con le righe, a tinta unita o fantasia; maglie dai tessuti morbidi e colorati; leggings da indossare sotto un vestito o sopra un divano. C’è tutto un mondo oltre l’underwear fatto di linee ricercate, sensuali, nuove. È arrivato il momento di esplorarlo.

2 CHEMISE

1 TOP + TROUSERS

3 BABYDOLL BRAZILIAN BRIEFS

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I AM SUPER BASIC COLLECTION WE KNOW THAT ALL WOMEN HAVE SUPER POWERS. THE BASIC COLLECTION HIGHLIGHTS THEM, AND MAKES THEM EVEN MORE SUPER. INVISIBLE, ADAPTABLE, IN SHAPE, COMFORTABLE, ELEGANT, PERFECT. WHAT SUPER POWER WILL YOU BE WEARING TODAY?

Do you want to feel supernatural? (On the opposite page) NATURAL PUSH

sizes from 1 to 5 colours: natural, white, black, honey BRAZILIAN BRIEFS

Sizes from 1 to 4 colours: natural, white, black, honey

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I AM SUPER NATURAL This collection comes from our admiration for natural women. Those who live their sensuality serenely almost without realizing it. Photoshop has finally unveiled the great artifice behind the apparent naturalness of women in glossy magazines, but even though we are aware of the difficulties, we are not willing to give up that beautiful natural effect. Natural Push is the super power for all those women who like to naturally enhance their femininity. It is a new-generation push-up bra that lifts your bust gently without squashing it, giving it a very natural roundness to enhance your shape without going too far. Available in A, B and C cups, it is appreciated by women with a size 4 or 5.

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I AM SUPER COMFORTABLE Butterflies are the inspiration of this collection. Observing their lightness in flight, we wanted to give you the same ease in your everyday life. We imagine you being busy, from morning to night, from one activity to another, and we want you to keep smiling throughout the day. So we thought you would need a super power to feel comfortable in any situation and to beat stress. The Butterfly collection is designed upon your need for comfort and adaptability for the different events of your day. Made in super comfortable PIMA cotton, it can be worn under any type of clothing, the collection consists of a triangle bra, available in three colours (black, white and peach), which has an internal pocket that allows you to insert or remove the secret padding, so that you decide on the fit depending on the garment to be worn. There is also a laser-cut brief, available in five colours (white, black, grey, blue and peach) that is comfortable and invisible even under tight clothing, giving you maximum comfort in any situation.

Do you want to feel super comfortable? (On the opposite page) MOULDED TRIANGLE BRA WITH PAD INSERTS

sizes from 1 to 4 colours: white, black, peach BRAZILIAN BRIEFS

sizes from 1 to 5 colours: white, light grey, peach, dark blue, black Also available: MINI BRIEFS

sizes from 1 to 5 colours: white, light grey, peach, dark blue, black BRAZILIAN KNICKERS

sizes from 1 to 5 colours: white, light grey, peach, dark blue, black

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I AM SUPER FROM A to E

Do you want to feel super dynamic? PADDED BANDEAU BRA WITH PAD INSERTS AND IN DIFFERENT CUP SIZES

cup B from 2 to 5, cups C-D from 3 to 5 colours: black, skin, white Also available: PADDED BALCONY BRA IN DIFFERENT CUP SIZES

cup A from 1 to 3, cups B-D from 2 to 5, cups C-E from 3 to 5 colours: black, skin, white HIGH-WAISTED FRENCH KNICKERS

sizes from 2 to 5 colours: black, skin, white

We have gone from being Cinderellas to being real Wonder Women: we have given the definition to “multi-tasking”, the super dynamism to do many things all at once passed on by our grandmothers. How do we do it all? We adapt. Isn’t it the skill of adapting that is the origin of the species? And who better than a woman knows that in order to survive in this jungle we need super powers? The Dafne collection, inspired by the mythological metamorphosis champion, wants to give all women a secret weapon for their transformations. So here it is: a bra, available in three colours (white, black, nude) with differentiated cups. It can be worn with or without straps, depending on the occasion. There is also a padded balconette bra available in all sizes up to 5 E.

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I AM SUPER INVISIBLE Grace Kelly is remembered as being a discreet princess for her famous statement: “I’ve been accused of being cold, snobbish, distant. Those who know me well know that I’m nothing of the sort. If anything, the opposite is true. But is it too much to ask to want to protect your private life, your inner feelings? Lots of things touch me and I don’t want to be indiscreet.” We were inspired by the expectations of this princess in designing the “invisible” collection: discreet underwear that fits like a second skin, with a smooth texture that makes you feel wrapped in an embrace. As you like it, as you deserve it. The new article of the Principessa collection is the innovative push up bra in comfortable, shiny microfiber, in black and bronze, characterized by the absence of seams, elastic and especially the metal underwiring. Soft moulded cups, a technical wing, an elegant centre front, straps that can be crossed for a T-Back and a flat back hook ensure a perfect fit combined with maximum comfort, for every occasion.

Do you want to feel like a super Princess? WIRELESS PUSH UP BRA

sizes from 2 to 4, colours: black, bronze FRENCH KNICKERS

sizes from 2 to 5, colours: black, bronze, cream (On the opposite page) PADDED BANDEAU BRA

sizes from 1 to 5, colours: bronze, black, creame CONTROL SLIP

sizes from S to XL, colours: bronze, black

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I AM UPER EXY

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Sexy or comfortable? How many times have we found ourselves in this fateful dilemma regretting a choice we have made? The Primula Collection has been designed for those women who live their sensuality to the fullest and want to feel elegantly attractive, without sacrificing comfort. You can have it all: you just have to know your own super powers and enhance them in the right way. The Primula collection is characterized by the beauty of the lace pattern and its preciousness. The collection includes a wide range of products

- from the more traditional corsetry to lingerie - made to ensure

comfort from morning to night.

Do you want to feel super sexy? Now you can with no hassle! PUSH UP BRA sizes from 1 to 4, colours: black, pearl grey, silk G-STRING WITH ADJUSTABLE SIDE-STRING sizes XS/S - M/L, colours: black, pearl grey, silk SUSPENDER one size, colours: black, pearl grey, silk HOLD-UPS colours: black, glacè

(On the opposite page) TOP sizes from S to L, colours: pearl grey, silk, black SHORTS sizes from S to L, colours: pearl grey, silk, black

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I AM SUPER ELEGANT Audrey Hepburn claimed, “Elegance is the only beauty that never fades”. That is why we have chosen the elegant peony to represent this collection. In shiny microfiber, smooth silky satin inspires the Peonia collection. This pink flower represents harmony and hope for luck and happiness. That is why we thought it would be an even better idea to use it. The new collection includes an adjustable G-string, a Brazilian knickers and a push-up bra in white, black or peony rose. Made in shiny microfiber that is similar to satin, it is made even more comfortable by a bonding technique that avoids the use of elastics. There are also exciting matching accessories: silver ones for the black and white versions, and of course, a very chic rose gold for the pink peony variant.

Do you want to feel super elegant? BRAZILIAN KNICKERS sizes from 1 to 5, colours: white, peony rose, black

(On the opposite page) PUSH UP BRA sizes from 1 to 4, colours: peony rose, white, black G-STRING WITH ADJUSTABLE SIDE-STRING sizes from 1 to 4

colours: peony rose, white, black

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I AM IN SUPER SHAPE

Do you want to feel in super shape? SHAPING PUSH UP BRA

sizes from 1 to 5 , colour : white HIGH-WAISTED SHAPER BRIEFS

sizes from S to XL, colour : white (On the opposite page) BRAZILIAN BRIEFS

sizes from 1 to 5 , colour : white

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Water lilies are typical rooting and perennial aquatic plants. In the English-speaking world, water lilies symbolize purity. In the Far East, the sunrise and the arrival of the sun. Its sinuous and flexible shape perfectly follows the currents and movements of the water to offer a magnificent ornamental flower. That is why we have chosen this plant to represent our shapewear collection that naturally and sensually shapes your body. All products in this collection enhance curves without leaving marks, adapting perfectly to the movements of your body. This new collection includes a push-up bra, a Brazilian brief and a high-waisted brief in a highly elastic microfiber. The flock structure (velvet), with a floral pattern, creates a tone on tone pattern on the high-waisted brief and on the bra. It gives a surprising shaping effect that ensures maximum fit even under a wedding dress.

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I AM SUPER PERFECT

For this collection, we have been inspired by the wonder felt when faced with statuesque beauty. Such as the beauty of those works whose elegance is found in the harmony of the lines and in the natural proportions. We imagined confident women, naturally perfect in behaviour that you would define as being ethereal if it were not for the warmth of their smile. So we wanted to strengthen their secret with a touch of innovation. The innovation is in the box! Yamamay Sculpt is the new line made with the innovative fabric Sensitive®

Do you want to feel like a super statuesque beauty? SHAPING BODY

sizes from S to XL, colours: black, bronze Also available: HIGH-WAISTED SHAPING LEGGINGS

sizes from XS to L, colours: black, night blue

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Sculpt that shapes, supports and sustains. The garments improve the shape of your body thanks to the super remodelling effect that does not leave marks. They hold you in your every movement, for a curvaceous look and unparalleled comfort. The high elasticity slims you down and emphasizes curves for a naturally beautiful and proportionate body. The functionality of the fabric gives a real “second skin” experience thanks to the delicate deformable and incredibly elastic surface, which guarantees freedom of movement without constraints. It has no other lining and can be worn without a bra.

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Primula

2 1

1 2

3 4

3 4

CHEMISE

PUSH UP BRA

colours: black, silk, pearl grey

BRAZILIAN BRIEFS

colours: black, silk, pearl grey

colours: black, silk, pearl grey

MINI BRIEFS

colours: black, silk, pearl grey

CHEMISE

colours: pearl grey, silk, black

BALCONY BRA

Cups B, C, D are available at the same price, sizes 2 to 5. colours: pearl grey, silk, black

HIGH-WAISTED BRIEFS

colours: pearl grey, silk, black

G-STRING WITH ADJUSTABLE SIDE-STRING

colours: pearl grey, silk, black

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Taglio Vivo

Principessa

SHAPER SKIRT

colour: bronze

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HIGH-WAISTED SHAPER BRIEFS

colour: bronze, black

THIGH SLIMMER

colour: bronze

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MINI BRIEFS

colours: honey, silk, black, white

BRAZILIAN KNICKERS

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PUSH UP BRA

colours: bronze, black, cream

BRAZILIAN BRIEFS

colours: bronze, black, cream

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PADDED BANDEAU BRA

FRENCH KNICKERS

colours: bronze, black, cream

colours: bronze, black, cream

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colours: honey, silk, black, white WIRELESS PUSH UP BRA

colours: black, bronze

HIGH-WAISTED BRIEFS

colours: black, bronze, cream

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2 HIGH-WAISTED BRIEFS

colours: honey, silk, black, white

1 4

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PUSH UP BRA WITH REMOVABLE STRAPS

colours: black, honey

G-STRING

colours: black, honey, silk, white

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THANKS TO: Kasanova via Leopardi, 7 20121 Milano.  Il Risveglio dell’Antico - SIA HOME - via Cimarosa, 5 - Milano.  

Yamamay ®  Inticom Spa - Via Carlo Noè, 22  21013 Gallarate (VA) - Italy  green line (Italy) 800 286 858  tel. +39 0331 7621  www.yamamay.com  [email protected]  SPAIN: [email protected]  GREECE: [email protected]  CROATIA: [email protected]  R.O.W.: [email protected] FOLLOW US:

SHOP ONLINE: yamamay.com

Yamamay Beauty products and accessories are available in selected Yamamay stores only.

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#MYSUPERBASIC DISCOVER THE NEW BASIC COLLECTION

Your Yamamay:

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