China Licensing Expo 2015 2015.10.20-22 Shanghai New International Expo Centre
Sponsor 国际授权业协会 International Licensing Industry Merchandisers’ Association (LIMA)
Organizer
上佳会展服务（上海）有限公司 WonderFun Exhibition Co., Ltd.
Supporting Media
www.chinalicensing.org www.chinalicensingexpo.com 1
General Information
General Information As the largest professional licensing-focused exhibition in Asia, exclusive sponsored by LIMA, China Licensing Expo is widely recognized as the most effective highway to get into China’s market and the perfect platform to promote brands, develop licensing business. This is the best face to face & B2B networking highway to connect worlds' most influential entertainment, character, fashion, art, publishing, sport and
一线城市 34.38%
collegiate brand owners with top class consumer goods manufacturers, licensees and retailers in mainland China.
China Licensing Expo, China Toy Expo, China Kids Expo, successfully held on 14-16 October 2014 in Shanghai New International Exhibition Center. Covering with over 120,000sqms with 24% growth, totally 6,200 booths and 1,364 exhibitors, is now the best trade show in Asia. Estimate status of the year 2015: 1,600+companies, 145,000sqms and 500+ press media.
Exhibitors Cartoon & Animation
Visitors
Business Negotiations for
Sports & Lifestyle Art & Design Fashion Entertainment
Licensing Agents Manufacturers
Product Development/ Merchandising Entertainment Production/ Broadcasting Licensing Partnership
Wholesales Retailers Media
Online Games
Advertisement/PR Agents
Celebrity
Design Companies
Collegiate
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General Information
Over 650 top licensing properties attended in 2014, covering cartoon & animation, entertainment, sports & lifestyle and fashion etc. Top-notch global licensors including Oriental DreamWorks, Mattel, Hasbro and Global Brands Group are regular exhibitors to prospect their licensing business in China. International Cartoon & animation licensing brands and properties: Transformers, Barbie, Snoopy, Miffy, Ultraman, How To Train Your Dragon, Thomas& Friends, SpongeBob SquarePants, Attack on Titian, Kuroko No Basketball, Minion, Hello Kitty Magic, Dora, Bleach, Gintama, Hunter Hunter, Ddung ,Sesame Street, Waybuloo, My Little Pony, Chibi Marukochan, Garfield, Doraemon, Angry Birds, The Smurfs, Paul Frank, Tuzki, Rilakkuma, Barbapap, Shin-Chan, One Piece, TarePanda, Popeye, Precious Moments, Teddy Bear Collection, PopCap&Crossover, Shaun the Sheep, Timmy Time, Detective Conan, Neon Genesis Evangelion, Teletubbies, In The Night Garden, Wibbly Pig, 3rd and Bird etc.
Famous domestic licensing brands: Qinsmoon, Pleasant Goat & Big Big Wolf, Balala the Fairies, ARMOR HERO, Mole's World, Seer, Ali the Fox, Zhuaimao, SOUL lLAND,GG Bong, Boonie Bears, STAR CAT, The Airport Diary, Gordon's Great Escape, Zhang Box, Hello Caicai, Datou Erzi, Dezico My Friend etc. Fashion & Entertainment Brands Properties: WEE, FIFA, World Cup 2014, UEFA, Manchester, Barcelona, Juventus, AC Milan, America Highway 66, Cbeebies, Adidas, Smiley World, Monopoly, Sony Pictures Entertainment, Lucas Pictures, 20th Century Fox, Warner Bros, Discovery, Tencent, One Hundred Thousand Bad Jokes, IPARTMENT, Where are We Going Dad?, Unexpected etc.. 4
General Information Visitor Profile
Types of Licensing Properties Licensing Properties by Regions
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Our Services One on One service offers more effective negotiation With nearly 8 years of development, China Licensing Expo has been highly recognized as the best licensing fair by all enterprises in this field. China Toy & Juvenile Products Association also annually invited clothing, stationery, gifts, premium, house ware, foods, Sports industry associations which organized their member enterprises to participate in our exhibition. Meanwhile, as China Licensing Expo held in the same time with China Toy Expo and China Kids Expo all by our association, all the licensing enterprises could visit the toy and kids companies to develop a long term cooperation with the face to face evaluation during the show time.
Value Added Services Trade Magazine Promotion: Bi-monthly trade magazine helping licensors connect with their target customers effectively Official Website Promotion: 24 hours & 356-day online brand promotion & B-Match platform will maximize the exposure and influence of licensing properties Marketing EDMs: 100,000+ EDMs are delivered monthly to professional buyers from related industries data base Show Directory: Full page exhibitor advertisement and property index free delivered to each target buyers Cross Industry Promotion: Cross-promoting at major trade events in the industries of fashion, apparel, toy, stationary, gift, baby products, home products, food, animation and sports and more One-on-One Invitation: Professional call center team to insure the attendance of quality buyers Customized Matching Service: One-on-One Matching Service for licensors with specific buyer request to meet target customers
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Review
China Licensing Expo is now the exclusive show supported by us, the International Licensing Industry Merchandisers’ Association (LIMA) in mainland China. We saw an increasing numbers of our international brand members joined in this show and developed rapidly in Chinese market in recent years. China Licensing Expo has become an international platform on its scale and its influence, and we are proud of it as the sponsor of this show. -Charles M. Riotto, President, LIMA
It is the first time that Oriental DreamWorks joined in China Licensing Expo, and we are happy to choose this show as our first station to develop Chinese market. It’s turned out to be a very successful result and gave us the faith to march in this huge market. -Frank ZHU, Vice President,Oriental DreamWorks
As the regular exhibitor of this show, we appreciate that this platform brings our brands Barbie & Thomas and Friends a very fast growth in Chinese market. We witnessed the breathtaking pace developing of Chinese licensing industry through this show, and we are grateful that we always kept the pace with this market via this show. -Jeff Wang, Country Manager,China, Mattel Barbie (Shanghai) Trading Co.,Ltd.
Participation Cost Fair Registration Fee: US$400 per exhibitor Raw Space: US$220 per sqm Shell Scheme: US$2500 per 9 s.qms 15% will be surcharged for corner stands and head stands.
Contact us Contact: Mr. Alpha Hua, Ms. Karen Leung Tel: 86(10)66038881 ext. 208, 209 Fax: 86(10)66033964 E-mail:
[email protected] [email protected] Website: www.chinalicensing.org www.chinalicengsingexpo.com
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2014 Exhibitor List
Booth E1F01
Company Name
Brands & Properties
Mattel Barbie (Shanghai）Trading
Barbie、Hot Wheel、Fisher-Price、Monster High、 Max Steel、
Co.,Ltd
Thomas
E1T02
Click Licensing Asia.Inc
E1D40
Pass Media （Beijing）Co. Ltd
E1B34
E1G01
E1T04
E1B55
E1B33
Guangzhou Tianyi Culture Communication Co.,Ltd.
Tuzki, Lalaloopsy, Paul Frank, Toonix,skelanimals, BEN 10，Little Tikes，Soso Happy DEZICO 3rd&Bird, Teletubbies, Wibbly pig Waybuloo，Arale
Guangzhou Art-land Human Being
SpongeBob SquarePants, Dora the Explorer, Diego, DOMOKUN,
Culture Communication Co.,Ltd.
Myoo, My Little Pony, Teenage Mutant Ninja Turtles
Animation International Ltd(Shanghai)
Doraemon,Shin-Chan, Mameshiba,Ochaken,Postpet,PandaZ,Let's go,Kabutack,Pecola, Kurochan,Makoto Muramatsu Collection
Guangdong Alpha Animation &
Armor Hero series,Balala the Fairies, Fruity Robo,Happy
Culture Co.,Ltd
Toon,MegaMinimals
Shanghai Shengran Information Technology Co.,Ltd.
CANIMALS,MOLE'S WORLD,SEER
China Shanghai Character License Adminstrative Co.,Ltd. E1B01
NIPPON ANIMATION CO.,LTD
Ultraman series, Chibi Maruko-chan, Detective Conan, Penelope, Golden Hero，EVA
TSUBURAYA PRODUCTIONS CO.,LTD E1B11 E1G27
Uyoung Culture & Media Co.,Ltd Beijing Dream Castle Culture Co.,Ltd.
E1T01
Ciwen Animation Co., Ltd
E1F39
Medialink（Far East) Limited
E1B27
FANTAWILD ANIMATION INC.
Roco Kingdom、In The Night Garden、Shaun the Sheep、Timmy Time、Get Squiggling、DOBODO Ali the Fox Franklin and Friends, Ruby Gloom，Slugterra，Jelly Jamm Garfield、Carebear、Strawberry shortcake、Rody、Moomin、 Bleach、Little Prince、Gintama、Mr. Men & Little Miss BOONIE BEARS Series、KUNG FU MASTERS OF THE ZODIAC Series、CHICKEN STEW Series、BRAINY BUBBLY BUG BUDDIES Series
E1F45
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STAR Q ANIMATION STUDIO
Qinsmoon
2014 Exhibitor List
E1D52 E1G45
MUSE ANIMATION(SHANGHAI)
Attack of Titan、cheburashka、HUNTERXHUNTER、Natsunme
CO.,LTD.
Yujin-cho、Fairy Tail、ACE of Diamond
shanghai haili culture dissemination co.,ltd.
ddung
E1G21
SKYMAX MEDIA LIMITED
ONE PIECE
E1D33
Interasia & Associates
Elegance,Daniel Hechter，Enrico Coveri，Longboard，Ruckfield
E1F21
Li Fung Asia
E1F33
RM Enterprises
Miffy
E1G27
Mancai Culture Spread CO.,LTD
Zhuaimao
E1G39
Toonmax Media Co.,Ltd
E1D46
ENS Global Marketing Limited
B.Duck、Kat、Diablock、Nanoblock、MarliMarliHome
E1D55
IMMG-BEIJING CO.,LTD.
Kuroko No Basketball
E1F40 E1B39 E1F51 E1B51 E1D51 E1F52
Shanghai PopCap Software Co.,Ltd Zhejiang Zoland Animation Co.,
Fujian Golden Leopard Comic and Animation design Co.,Ltd
Plants vs. Zombies
JONJON
Century Innovative Technology Limited GUANGDONG WINSING COMPANY LIMITED
Asian Licensing Association
E1G55
Princess,Fantasy Adventure
Communications Co., LTD
E1G02
E1B56
Vroomiz，Jing Opera Cats,Rabbit Gang,Naughty
Guangzhou BlueArc Culture
Empire Multimedia Corporation
E1G16
ko,Kamonohashikamo,Sentimental Circus,NAKAYOSHI NET,Afro
Ltd.
E1A23
E1G51
Peanuts,Miffy,Rilakkuma,TarePanda,Monokuro Boo,Kutusitanyan
Skynet(Shanghai) Brand Management Co.,Ltd.
Angel cat sugar、Graffiti Beasts、BuzzingBOTS、NINJA and KITTIES、
Teddy Bear Collection
Guangzhou Rui Shi Culture Developing Co,Ltd. Zhongdong Culture Media Co., Ltd. Promotional Partners Worldwide (PPW)
FIFA, AC
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2014 Exhibitor List
E1B64 E1G22 E1G30 E1D39 E1D01 E1G11 E1F20
Hunan Kai Shang Culture Communication Co., Ltd. Shiao Animation Co.,Ltd Shenzhen Meki Culture Development Co. Ltd KOREA CREATIVE CONTENT AGENCY Oriental DreamWorks
Oriental DreamWorks
Guangzhou Huaen Century Communication Co. Ltd Xing Xing Digital Corporation
Fireman Sam, The Octonauts，Secret Millionaires Club，Wild Animal Baby Explorers, Gisele and the Green Team， Peter Rabit，Thomas and Friends，Bob the Builder
E1A03
Yi Animation Inc.
E1A15
TurnOut Ventures Limited
E1D59
Development Co. Ltd
E1D63
Guangzhou PeiTong Toys Co.Ltd
E1G58
Performance Brands Asia Ltd
E1G60
Gifted Design Co.Ltd
E1G06
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Hangzhou Datou erzi Cultural
Toys "R" Us Retailing (China) Limited
Tuzki Datou Erzi Little Tikes,Lalaloopsy,Brotz,Moxie girlz,Zopfcreation
Toys "R" Us Retailing
E1F48
Advanstar
E1F46
Total Licensing Ltd
E1D64
LIMA
E1A39
Amiee Company Limitel
E1G38
Dina Asia Pacific Company Limited
E1G66
Zhuoao
E1D21
Hasbro Inc
Transformers, My Little Pony
E1B45
TUBA n Co.,Ltd
Larva
E1A57
Fengxuan Comic Design Co., Ltd.
E1A33
Ba Bei Creations Limited.
suzy's zoo
Babei
2014 Exhibitor List
E1B60
Yiwu Haoyu Arts&Crafts Co. Ltd
E1D60
Book Media
E1A31
T-Security Inc.
E1A13
San-Byte Creative Co. Ltd
E1D45 E1G20
Hello Kitty Magic
Kobitos
Dancing Digital Culture Media Co., Ltd Shanghai Youqudao Culture Communication Co. Ltd
E1G62
Adidas Italy S.p.A
Adidas
E1F55
Tencent
Tencent
E1A59
Nanjing Hegu Information Technology Co, Ltd
E1A53
Hunan Shanmao Cartoon Co.,Ltd.
E1G63
SmileyWorld Ltd.
E1G18
Gaopeng Cultural & Media Company Ltd.
E1A35
YOKA Games
E1F63
Universal Music
E1F67
PAIPAI
SmileyWorld
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See you in Shanghai October 20-22, 2015
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