Checklist to remember on photoshoot Style of photo: • Clearly show faces •

Show emotion

Make sure you can see the face and eyes of the subject so viewer can feel engaged with the image and connected. Show people enjoying, concentrating, listening, etc not just staring at something which can come off as bored if you have loads of shots like this. Try to capture the energy.

Types needed: • HORIZONTAL AND VERTICAL SHOTS this is very important that we have both kinds of shots. • Closeup shot • Medium shot • Long shot • Move the camera around and shoot people from the right and the left so they are looking in both directions. 1.






Web Home Page shot – • It is very important you understand the limitations for the home page–this is always a Horizontal shot, subject upper left. See later pages of this brief for examples. We do not need ALL the shots like this as we need normal H and V type shots, but please try to get a small selection that fit the limits for the homepage. Wrap around cover shot – • We need images for use on wrap around covers –this is always a Horizontal shot, subject should be lower right corner. See later pages of this brief for examples. Portrait shot • Happy shot + Serious shot – do both so we have variety for different types of situations. • Chest and above typically. • You may also wish to showcase the surroundings (person in their lab) or something that relates to why they are interesting. (ie: mural of heart on a wall next to a heart surgeon). That is fine in which you can pull back to show more of the area. Academic “action” shot • If they supervise any PhD students, have a shot of them “in action” with them – discussing something in a lab, pointing to something on a screen, etc. • If they teach undergrads, get some shots of them with UG students “in action”. Research “action” shot • Photo of them “at work” that somehow showcases their topic matter or showing their surroundings. • Photos should be of them unaware of camera as if we were invisible and watching them. Invention shot • Have they invented or developed anything – inside or outside of their job at Imperial? Are they part of a spin-off? • Have a shot of them with their product – examining it, using it, etc. Shoot a version that is posed and looking at the camera and one that is more “fly on the wall” where they are not looking directly into the camera. • Have a shot of the product by itself – their hand can be in the shot if desired.

Things to remember: • Imperial Name •

Competition Name


Be Natural


Who, What, Where


If anyone has Imperial College London on their clothes, they are great subject matters to use in the photo if you need a student for a shot. If anyone is wearing an item of clothing with ANOTHER university name on it, ask the person to remove it, turn it inside out, or put on a jumper or lab coat. If they SHOULD be wearing any safety equipment in the shot (googles, gloves), even if they normally disregard this, then have them do so for the photo. If they staff and are in a lab, if they DO NOT typically wear a lab coat and would feel unauthentic wearing one, then they do not have to unless it is a safety issue. Otherwise, we like to see people in lab coats if they are in labs when possible please. Be sure to have the instructor let the class know you are there to take photos if you are in a large setting. Explain the photos will be used in publications like the prospectus,on the website, etc. Take notes and write down who is in the photo so you can contact them later to ask for help in creating photo captions. If you are in a large classroom, just write the instructor down. Thank everyone who has helped/and or appeared in the shoot.

Portraits 1) headshot - vertical 2) headshot - horizontal

3) Medium - long shot - V 4) medium - long shot - H

5) “at work” in his lab 6) closeup of his work

Portrait “in the field” -- surgery as that is where he works

Action “in the field” -- surgery as that is where he works -Undergraduate student Farid Froghi (right) observes surgery by Faculty member Professor Sir Ara Darzi (left) assisted by Dr Sanjay Purkayastha (middle). Having the student in the shot allows us more usage for things like prospectus, but does not distract from the image.

Smiley happy shot

Non-smiley shot for more serious situations

In action/at work -- not aware camera is there.

Posed portrait at work -- looking at camera on purpose

Homepage 1) Shoot horizontally. 2) Divide the frame in 4, and make sure action, hands, etc are in top left quarter.

Wrap cover 1) Shoot horizontally 2) Divide the frame in 4, and make sure action, hands, etc are in bottom right. 3) avoid the spine

Title of Piece Back cover

Front cover

Closeup shot of object

Medium close shots -focus on research

long shots -- show surroundings