C c a l i fo r n i a st y l e

2012 MEDIA KIT

C

california style C California Style is the first national-caliber magazine featuring all facets of California’s superlative lifestyle. C s h owcas e s C al i for ni a’s ref i ne d way of life a s seen thro ug h a wid e ra ng e of lenses, fro m fa shi o n and fi n e ar t to h o m e de s i gn and t rave l . Mi x i n g u n r i val e d expe r t s e r vi ce i nfor mat i on a b o ut sho p s, resta ura nts a nd exhib its with in- d ep t h featu re p rof i l e s of C al i for ni a’s most i nf l u e nt i al f i gures a nd la vish ho m es, ea ch issue of C ta kes the rea d er o n a lus h i n s i de r ’ s to u r of t he Gol de n State .

C - I t ’s not just a sta te, it’s a sta te of m ind .

ca l i fo r n i a st y l e

C

at a glance C i s t h e o n l y l u x u r y magaz i ne devote d to the style of Ca lifo rnia . RATE BASE : Rea d ers per co py: COST:

d istribution partn ershi p: Rea d er Demogra phi cs :

open rate : F oun d er & ed itorial d ire cto r : publi s her : Edi to r : Webs i te : publ ishe d by: Off i ces :

1 00,000 5 .8 $1 6.00/yea r fo r sub scrip tio n $5 .99 fo r sing le issue Tim e Wa rner Reta il Avera g e Avera g e Avera g e Avera g e

HHI $460K Net Wo rth $3.0M Ho m e Va lue $1 .8M Ag e 46

$1 8,400 net Jennifer Ha le Lesley Ca m p oy Jenny Murra y www.m a g a zinec.co m C Pub lishing LLC 1 5 43 Seventh Street, 2 nd Flo o r Sa nta Mo nica , CA 90401 31 0.393.3800 1 1 20 Avenue of the Am erica s, 4 th Flo o r New Yo rk, NY 1 0036 21 2.626.6980

ca l i fo r n i a st y l e

C

editorial calendar 2012 A lo n g w i t h eve r y i s s u e ’s cove rage of C al ifo rnia ’s b est in fa shio n, b ea uty, foo d an d w i n e , home de s i gn and t rave l . . . JA N UA RY | S p r i n g C W e d d i n gs

J U LY | FA L L C W EDDI N GS

Th e M o st I n c re d i b l e D a y

Fa l l i n Love

O n n ews s ta n d s fo r s i x m o n t h s :

J a n th ro u g h J u n e S p a c e / M a te r i a l s C l o s e 11 /2 2/ 11 O n S a l e 1 / 1 0 / 12

O n n ews s ta n d s fo r s i x m o n t h s :

M A RC H

S EP T E M B E R

Fa s h i o n Fo r wa rd : S p r i n g Fa s h i o n I s su e S p a c e / M a te r i a l s C l o s e 1 / 3 / 12 O n S a l e 2/21 / 12

Fu l l - O n Fa s h i o n : Fa l l Fa s h i o n I s s u e S p a c e / M a te r i a l s C l o s e 7/ 3 / 12 O n S a l e 8 /21 / 12

APRIL

O C TO B E R

Fre s h Fl a i r : S p r i n g H o m e I s su e S p a c e / M a te r i a l s C l o s e 2/7/ 12 O n S a l e 3 /2 7/ 12

St y l e by D e s i g n : Th e A r t + D e s i g n I s s u e S p a c e / M a te r i a l s C l o s e 8 /7/ 12 O n S a l e 9/25/ 12

A P R I L | S p r i n g C Fo r M e n

O C TO B E R | FA L L C FO R M E N

Th e G o o d Stuf f

Gear Up

O n n ews s ta n d s fo r t h re e m o n t h s : S p a c e / M a te r i a l s C l o s e On Sale

A p r th ro u g h J u n e

2/7/ 12

4 / 3 / 12

J u l y th ro u g h D e c S p a c e / M a te r i a l s C l o s e 5/2 2/ 12 O n S a l e 7/ 1 0 / 12

O n n ews s ta n d s fo r t h re e m o n t h s : S p a c e / M a te r i a l s C l o s e On Sale

O c t th ro u g h D e c

8 /7/ 12

1 0 /2/ 12

M AY

N OV E M B E R

Ea sy El e g a n c e : J ewe l r y a n d Acc e s s o r i e s fo r th e S e a s o n S p a c e / M a te r i a l s C l o s e 3 /6/ 12 O n S a l e 4 /24 / 12

A l l Th a t G l it te rs : J ewe l r y a n d B e a u t y fo r t h e S e a s o n S p a c e / M a te r i a l s C l o s e 9/4 / 12 O n S a l e 1 0 /23 / 12

SUMMER

DE C E M B E R

S u m m e r S i z zl e : Th e B e st of t h e G o l d e n S tate O n n ews s ta n d s fo r t h re e m o n t h s : J u n e th ro u g h Au g S p a c e / M a te r i a l s C l o s e 4 /24 / 12 O n S a l e 6/ 12/ 12

H a u te H o l i d a ys : Th e H o l i d a y I s s u e + G if t G u i d e S p a c e / M a te r i a l s C l o s e 1 0 /2/ 12 O n S a l e 11 /20 / 12

ca l i fo r n i a st y l e

C

circulation Sin c e o u r l au n c h i n 2 005, C has be come Ca lifo rnia ’s p reem inent luxury lifestyle m a g a zine, d el i ver i ng h ig h -i n c o m e s h o ppe r s . R AT E BA S E : 100,000 AV E R AG E PA ID CI RCUL AT ION : 7 1 , 0 0 0

•

S INGL E COPY / N E WS STA ND : 5 ,5 00 P ro m i ne nt pl ace me nt i n more t han 2,000 reta il lo ca tio ns, includ ing CA a nd NY a irp or ts, B ar n e s & N obl e , Whol e Foods Ma rket, B risto l Fa rm s, G elso n’s, Vo ns a nd Sa fewa y. D i st r i bu t i on Par t ne r s hi p: Ti me Wa rner Reta il.

•

S U B S C R IP T ION S & PA RT N E R S HIP S : 65 ,5 00 Subscriptions via traditional mail, insert cards, online and other direct sales efforts. Partnerships with exclusive luxury retailers include: Neiman Marcus/InCircle Rewards Program, Gump’s and South Coast Plaza, to reach California-based customers.

V E R I F I E D CI RCUL AT ION : 2 9 , 2 5 0

•

Lu x u ry H ote l d i str i b u t i o n : 1 3,25 0 I n -ro o m at s e l e ct f i ve -star l u xu r y hotels, sp a s a nd reso rts—thro ug ho ut the sta te of Cal i fo r ni a. P l e as e s e e e ncl os e d hote l l i st .

•

se l e c t p u b l i c p l ac e m e n t: 1 6,000 S e l e c t s al ons , and doctor and co sm etic surg eo n offices in the hig hest HHI zip co d es.

*Da ta S o u rc e : A BC In i t i al Audi t , A pri l , 2011.

ca l i fo r n i a st y l e

C

audience Major wealth and buying power. Luxury retail consumers. Cultural influencers. C i s targ ete d to C al i for ni a’s we al t hi e st re sid ents. Its rea d ers ha ve a p a ssio na te interest in—a n d a hi gh leve l of i n f l u e n ce on t he t re nds , st y l e s and a ttitud es tha t sha p e the wa y we live a nd lo o k. C is the o n l y m ag azi n e t hat di re ct l y conne ct s you to the a ffluent Ca lifo rnia m a rket, in a n a tm o sp here that i s wo r t hy of yo u r brand. C al i for ni a i s more tha n where they live; it is who they a re.

FEMALE/M AL E :

87% / 1 3%

AVE RAGE AG E :

46

AVERAG E HHI :

$460K

AVERAGE NET WO RTh:

$3.0M

AVE RAGE HOME VALUE :

$1 .8M

MARRIED/ SINGLE :

5 8% / 42%

BACH ELO R’S DE G RE E :

80%

GRADUATE DEG RE E :

44%

RE ADERS PE R COPY:

5 .8

* Data Source : C Subscr ibe r Study, N ove mber 20 0 7

ca l i fo r n i a st y l e

C

weddings

Spr i n g | J an u ary 2012 Fal l | J u l y 2 0 1 2

From rustic vineyard elegance to flawless estate glamour, every Golden State bride is dreaming of a truly unforgettable wedding. C Weddings provides the insiders’ guide to the very finest in bridal resources from San Diego to Somona. Building on the success of its launch year, C Weddings will once again be published twice in the coming year: Spring 2012 and Fall 2012. Assembled with C’s signature elegance, each page of C Weddings offers brides-to-be both inspiration and insight, making it the must-have wedding resource for every California couple. S INGL E COPY: $ 7. 9 9 R AT E BA S E : 7 0 , 0 0 0 AV E R AG E PA ID CI RCUL AT ION : 7 0 , 0 0 0

•

S INGL E COPY / N E WS STA ND : 5 ,000 C Weddings w i l l car r y a s i x-mo nth newssta nd shelf life fo r b oth 201 2 issues with p ro mi nent pl ac e m e nt at l e adi ng news stand s a nd reta ilers.

• S U B S C R IP T ION S & PA RT N E R S HIP S : 65 ,000 Key segments of C ’ s lucrative database will receive C Weddings, including distribution through our lucrative circulation partnerships with Neiman Marcus, South Coast Plaza and Gump’s. V E R I F I E D CI RCUL AT ION : B ONU S 1 , 5 0 0 Partnerships with a targeted subset of California’s leading bridal retailers and select bridal events throughout California, such as Gump’s and A Soolip Wedding. C lo se Dates

• S P R ING I S S U E • FA LL I S S U E

S pace /Materia ls Clo se 1 1 /22/1 1

On Sa le 1 /1 0/1 2

S pace /Materia ls Clo se 5 /22/1 2

On Sa le 7/1 0/1 2

A d d e d Va lu e : O n l i n e D i re c to ry A ll adve r t i s e r s w i l l be i ncl u de d i n t he C Weddings o nline d irecto ry p o sted o n the C web site. T he o nl i ne d i re c to r y w i l l i ncl u de t he adve r t i s e r ’s nam e, telep ho ne num b er a nd a link to the a d vertiser’s websi te.

ca l i fo r n i a st y l e

C

for men

Spr i n g | A pr i l 2012 Fal l | O c to be r 2012 With its expert trend reporting, informed articles and lush photography, C For Men is the definitive manual for the finest California has to offer. C For Men is filled with invaluable information on how to live the good life in the Golden State, all culled by C’s expert editorial team and arranged with the magazine’s signature sophistication. S INGL E COPY: $ 5 . 9 9 R AT E BA S E : 7 0 , 0 0 0 AV E R AG E PA ID CI RCUL AT ION : 5 0 , 0 0 0

• S U B S C R IP T ION S & PA RT N E R S HIP S • Male-specific and dual households from our current database, including top spenders from our Neiman Marcus and South Coast Plaza partnerships.

•

C For Men will carry a three-month newsstand shelf life for both 2012 issues with prominent placement at leading newsstands and retailers. V E R I F I E D CI RCUL AT ION : 2 0 , 0 0 0

• Lu x u ry h ote l d i str i b u t i o n : 9,000 • I n -ro om at s e l e ct f i ve -star l u xu ry hotels, sp a s a nd reso rts—thro ug ho ut the sta te of Cal i fo r ni a. • se l e c t p u b l i c p l ac e m e n t: 1 1 ,000 • S e l e ct mal e -or i e nte d pu bl i c pl a cem ent in the hig hest HHI zip co d es. • Retail partners: C is in discussions with prestigious retailers for additional outreach to their databases. C lo se Dates

• s p r i n g I S S U E • FA LL I S S U E

ca l i fo r n i a st y l e

S pace/Ma teria ls Clo se 2/7/1 2 S pace/Ma teria ls Clo se 8/7/1 2



On Sa le 4/3/ 1 2 On Sa le 1 0/3 / 1 2



C

Advertiser List Alberta Ferretti

Fred Segal

Optica

Ann Taylor

Gearys

Oscar de la Renta

Auberge du Soleil

Giorgio Armani

Palazzo Las Vegas

Audemars Piguet

Gucci

Pamella Roland

Bacara Resort & Spa

Guess

Panerai

Balenciaga Fragrance

Gump’s

Persol

Banana Republic

Harry Winston

Piaget

Barneys New York

Hermes

Polo/Ralph Lauren

Ben Bridge Jeweler

Hotel Bel-Air

Prada

Beverly Center

Hudson Jeans

Prada Fragrance

Bloomingdale’s

Intermix

Raymond Weil

Bottega Veneta

J Brand

Restoration Hardware

Brioni

Jenn Air

Rivini

Brunello Cucinelli

Jimmy Choo

Roberto Cavalli

Bulgari

Jo Malone

Salvatore Ferragamo

Burberry

John Hardy

Santa Monica Place

Burberry Beauty

Joie

Shiseido

Calvin Klein

Juicy Couture

South Coast Plaza

Canyon Ranch Spa Vegas

Kate Spade

Stephen Silver Fine Jewelry

Cartier

Kiton

Steuben

Chanel

Longchamp

Strange Invisible Perfumes

Chloe

Louis Vuitton

Tag Heuer

Christian Dior

Macy’s

Tahiti Tourism

Crème de la Mer

Madewell

The Grand del Mar

David Yurman

Make Up For Ever

The Ritz-Carlton Hotels

De Beers

Mandarin Oriental Las Vegas

TOD’s

Derek Lam

Marco Bicego

Tommy Bahama

Diane von Furstenberg

Max Mara

Trina Turk

Dior Watches

Michael Kors

True Religion

Dolce & Gabbana

Mikimoto

Tumi

Equinox

Missoni

Turkish Air

Ermenegildo Zegna

Miu Miu

Valentino

Etro

Monique Lhuillier

Van Cleef & Arpels

Façonnable

MontBlanc

Vera Wang

Fashion Island

Neiman Marcus

Williams-Sonoma

Fendi

Nordstrom

Yves Saint Laurent

Four Seasons Hotels

Ojai Valley Inn & Spa

and more...

ca l i fo r n i a st y l e

C

hotel distribution In -ro o m at s e l e ct f i ve -star l u xu r y hote l s , s pa s a nd reso rts—thro ug ho ut the sta te of Ca lifo rnia . Auberge du Soleil Bacara Resort

Le Merigot

Ballard Inn

Les Mars

Beverly Hills Hotel

Lodge at Cordevalle

Biltmore, Four Seasons

Luxe Hotel

Bodega Bay Lodge and Spa

Marriott San Mateo

Calistoga Ranch

Miramonte

Canyon Ranch Spa, Venetian Las Vegas

Montage Beverly Hills

Casa Del Mar

Montage Laguna Beach

Chateau Marmont

Montecito Inn

Chumash Casino

Monterey Plaza

Dolphin Bay

Ojai Valley Inn & Spa

El Capitan Canyon

Packard House

Fairmont San Francisco

Palihouse

Fess Parker Doubletree

Portofino Hotel

Four Seasons Hotels

Rancho Valencia

Furnace Creek Inn

Rosewood Sand Hill Hotel and Spa

Grand Hotel

San Ysidro Ranch

Hilton Hotel & Towers

Se San Diego

Honor Mansion

Shade Hotel

Hotel Bel-Air

Shutters on the Beach

Hotel Diva

Soho House

Hotel Oceana, Santa Barbara

Solage

Hotel Oceana, Santa Monica

St. Regis

Hotel Valencia

Stanford Park

Hotel Vitale

Sunset Tower

Huntington San Francisco

The Steinhart

JD House

Two Bunch Palms

JW Marriott San Francisco

Viceroy Hotels

Lafayette Park Hotel

W Hotels

Le Meridien San Francisco

and more...

ca l i fo r n i a st y l e

C

five reasons to advertise in C magazine 1. C IS THE ONLY LUXURY LIFESTYLE MAGAZINE DEVOTED TO THE STYLE OF CALIFORNIA C is the arbiter of California style. It offers personalized, relevant content found in no other national or regional publication. Readers turn to C for its insider perspective—a view that addresses their passion for style and keeps them at the forefront of what’s new. C connects you to the women, and men, who embody the California lifestyle. 2. C IS THE MOST COST-EFFICIENT WAY TO REACH THE COUNTRY’S MOST IMPORTANT TARGET MARKET

C allows you to strategically target California’s top luxury and style customers. Rather than hoping to reach them through a national buy or trying to stand out in regional publications with diluted scope and broader demographics, your brand directly accesses California’s highest tier of influential consumers in C . Our advertising rates, combined with our impressive audience, offer a media buy with less waste and lower costs. 3. C READERS — CALIFORNIA’S WEALTHIEST — ARE YOUR MOST IMPORTANT CUSTOMERS With an eye for style, passion for design and ability to spend, C ’s circulation of 100,000 wealthy readers statewide are your best customers. These first-to-try, first-to-buy style leaders are the individuals others watch to set the trends each shopping season. C taps into the most affluent consumer in the country’s most affluent state. 4. C IS THE BEST INVESTMENT TO SUPPORT YOUR CALIFORNIA RETAIL STRATEGY C is the magazine of choice among luxury retailers in California. Our retail advertisers include: Neiman Marcus, Barneys New York, Beverly Center, Bloomingdale’s, South Coast Plaza, Macy’s, Fashion Island, Simon Malls, and more. They recognize that the C reader is their customer—one who appreciates quality, has an eye for style and the means to shop. In addition, C has forged partnerships with South Coast Plaza and Neiman Marcus—two leading retailers that gift C to their top customers. 5. C IS THE ONLY MAGAZINE THAT DIRECTLY CONNECTS YOU TO YOUR LOCAL MARKET — AND THE ‘COUNTRY’ OF CALIFORNIA — IN AN ATMOSPHERE WORTHY OF YOUR BRAND C ’s sophisticated content and spectacular photography provide an environment that perfectly complements luxury products and services. C ’s editorial atmosphere is further enhanced by an advertising roster of the world’s most prestigious brands.

C - I t ’s not just a sta te, it’s a sta te of m ind .

ca l i fo r n i a st y l e

C

advertising contacts

L E S L E Y C A M POY Publishe r T: 310. 393. 3800 x 103 M : 917. 892 . 99 6 0 lcampoy @ mag azinec.com

C A LIF O R NIA

NEW YO R K

15 43 Seve n th St reet, 2 n d F loor Santa Mo nica, CA 9 04 01 T: 3 10. 393. 3800 F: 3 10. 393. 389 9

1 1 20 Aven u e of th e A m eri ca s , 4 th Fl o o r New Yo rk , NY 1 003 6 T: 21 2. 6 26 . 6 9 80

S U E C H R I S P E LL

RENEE MARCELLO

Assoc iate Publisher T: 310. 393. 3800 x 115 M : 3 10. 2 93 . 66 13 sue @ mag az in ec.com

A s s o c i a te P u b l i s h er T: 9 7 3 . 8 8 5 . 4 6 01 ren ee @ m a g a zi n ec . c o m

C R I STA VAGHI So uthe rn C alifornia Director T: 310. 393. 3800 x 113 M : 917. 902 . 7373 c vag h i @ mag azinec.com

C atherine Abalos Sale s + Market ing Manager T: 310. 393. 3800 x 110 cath e r ine @ magazinec.com

ca l i fo r n i a st y l e

ALEXANDRA VON BARG EN New Yo rk Di rec to r T: 203 . 5 5 4 . 87 29 F: 203 . 6 21 . 3 03 6 a vo n b a rg en @ m a g a zi n ec . c o m

C

production requirements C mag azin e is a compu ter to press pu blicat ion ; d i g i ta l f i l es a re p referred . P le ase c o ntac t you r advertising representative fo r m o re i n fo rm a ti o n . P R IN T ING P ROC E S S : Web offset B INDING M E T HOD : Perfect Bound T R IM : 8 1 /8 ” x 10 7/ 8 ” B L E E D : 8 3/8 ” x 11 1/8 ” NON - B L E E D : 7 1 / 8 ” x 9 7/8 ” 2 PAG E S P R E A D B L E E D : 16 1/2 ” x 11 1/8 ” 2 PAG E S P R E A D NON - B L E E D : 15 1/4 ” x 9

7/8

”

Live matter not intended to bleed must be 3/8” from trim and binding edges. Please send spreads as one piece, not single pages. GU T T E R SA F E T Y F O R S P R E A D S : Critical type should not fall within 3/8” of the gutter. P R E F E R R E D F IL E F O R M AT: PDF/X-1A with a contract proof. If you are unable to provide these type of files, please contact your nearest pre-press house or the Quad/ARM Center at 866.276.2368. PLEASE NOTE: It is the policy of C magazine not to accept any native application files such as Quark, InDesign, Photoshop or Illustrator. •Information should be supplied on a Macintosh formatted CD. ·Total density should not exceed SWOP, which is 300%. ·All required trapping must be included in the file. ·Use only postscripts fonts. Truetype fonts are unacceptable. Avoid using Multiple Master Fonts. ·All fonts must be embedded. ·Images for 4/C ads must be submitted as final, high-resolution, CMYK files. P R E F E R R E D COLO R GUIDA NC E : Preferred proof is Epson, running color managed SWOP 3 profiles, on type 3 substrate. Kodak Approval, r unning color managed SWOP 3 profiles, on Somerset 100# or higher substrate. Contact Production Director Suzanne Perreault at 310.393.3800 x 119 for more details or questions. A LL M AT E R I A L S F O R A DV E RT I S E M E N T S S HOULD B E D E LI V E R E D TO : Kurt Handeland / C Magazine QUAD / Graphics Imaging 1900 W. Sumner Street Hartford, WI 53027 262.673.1281 CON TAC TS : Lesley Campoy, Publisher, C California Style, 310.393.3800 x 103, M: 917.892.9960, lcampoy @ magazinec.com Sue Chrispell, Associate Publisher, C California Style, 310.393.3800 x 115, M: 310.293.6613, sue @ magazinec.com Suzanne Perreault, Production Director, C California Style, 310.393.3800 x 119, sperreault @ magazinec.com

ca l i fo r n i a st y l e