2015 Media Kit

2015 Media Kit

Photograph by Daniel Neuhaus

2015 Media Kit

Compelling. Cosmopolitan. Powerful. Wealthy. Stylish. Exciting. That’s Toronto, and that’s Toronto Life.

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evoted to Canada’s most dynamic metropolis, Toronto Life engages a diverse community and excites them to discover the very best of their city, with a focus on food, culture, real estate and style—plus a hearty dose of politics, money and sports. Through powerful stories, entertaining features and valuable service writing, Toronto Life sets the agenda—all in a package that’s as irresistible as it is indispensable.

2015 Media Kit

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2015 Media Kit

FAST FACTS Circulation

87,929

READERSHIP TOTAL AVERAGE CIRCULATION (PER ISSUE)*

12 MONTHLY ISSUES

611,000 TOTAL READERS 12+

TORONTOLIFE.COM UNIQuE VISITORS

54% 46% MALE

FEMALE

Up 6% since Spring 2014 within the GTA

TOTAL VISITS

+ ANNUAL RESTAURANT GUIDE + 4 SPECIAL INTEREST ISSUES

THE ESSENTIAL READER

$103,398

AVERAGE HOUSEHOLD INCOME 22% higher than national average

70%

OF READERS HAVE A UNIVERSITY DEGREE OR HIGHER 42% more likely than national average

47%

Of Readers have a Household Income of $100,000+ 41% more likely than national average

34%

OF READERS ARE OWNERS, MANAGERS OR PROFESSIONALS 47% more likely than national average

84%

dined out at a restaurant in the past 30 days

74%

own a home, vacation home or investment real estate

74%

more likely to spend $2,500 on clothing each year

90%

more likely to have $500,000+ in savings or investments

127%

more likely to have taken 3+ round trip flights in the past year

998,650

TOTAL UNIQUE ONLINE VISITORS PER MONTH

EACH ISSUE

63 mins

THE AVERAGE TIME SPENT READING TORONTO LIFE**

6.7

READERS PER COPY

Sources: AAM Publisher’s statement June 2014; PMB 2014 Fall two-year readership database; Google Analytics: November 2014 *Includes paid, verified and analyzed non-paid. **Primary readers

1,504,615

TOTAL VISITS PER MONTH

ToTal pageviews

9,299,265

TOTAL PAGE VIEWS PER MONTH

WEB ACCESS POINTS 33% MOBILE 11% TABLET 56% desktop

71.4% 6.1

ARE IN THE CORE 18-44 DEMOGRAPHIC

PAGE VIEWS PER VISIT

SOCIAL MEDIA 88,385+ LIKES

135,885+ FOLLOWERS

2015 Media Kit

In EVERY ISSUE 3. This City — A lively look at what’s new and interesting in the city including recurring sections Q&A, Urban Diplomat, The Audit, Columns, Camera and Ego Meter

2. Letters and Editor’s Letter LETTE RS I live near High Park, and I’ve seen developers in my neighbourhood play chicken with the planning department to get unprecedented height allowances. Unfortunately, the City often agrees to compromise with developers on the planning department’s maximum height guidelines to avoid going to the OMB, where decisions are made by individuals who may not even live in Toronto. This undermines the credibility of the entire planning process. It’s absurd that a city as big as Toronto doesn’t have its own appeal board, like they do New York and Chicago. in Vancouver, —Michael Davidson, Toronto

Stage Fright

I take issue with Sarah Fulford’s dismissal in her “Editor’s Letter” of the public outrage over David Mirvish’s initial plan to tear down the Princess of Wales theatre. Our protests

were legitimate—it’s not like we were upset Toronto over A cynical person, the destruction of upon reading Leah a parking lot. McLaren’s take on David Mirvish has Many of us saw David his proposal as an earned a reputation development proposal, Mirvish’s big act as a generous man of greed, with no and a devoted supregard for how much would have to wonder if he really porter of the arts. the building means wanted two towers Toronto Life’s suggesto the general popfrom the get-go. How tion that he harbours ulation. I have many do you get the city a lack of respect fond to approve two massive for his father’s work the place. It’s a beautiful memories of is unfounded and new towers? theatrical Answer: submit unfair. As his sister-in-law, house with the best a proposal for three, seats I have had and then, when the the opportunity in the city. Try watching and sightlines to observe his behavplanning departa show from ment balks, say okay, iour for more than the last row in the 50 years. His relawe’ll settle for two. corner at the Ed Mirvish Theatre. —Dave Craig, Toronto tionship with his parents was loving, to Nowhere Road close and warm, and he remains —Ryan Jones, Toronto How sad that David inspired by his father’s Mirvish should creative busidenigrate Honest ness spirit and his Killer Instinct Ed’s—a mother’s passion for landmark—by thinking Toronto the arts. Ed and “Murder in Muskoka,” Anne’s little World Zander Sherman’s relic. And how ironic, of it as a vulgar War II dress shop August issue article grew into Honest given that this about what sounds vulgar relic helped Ed’s and Mirvish like a psychopathic put Mirvish where Village. Ed saved killer, left me puzthe he is today. Royal Alex from zled. I can’t fathom becoming a parking the rationale for Like it or not, his lot, thus preserving publishing such father’s “empire a story in minute, a heritage building grueof kitsch” is a part and sowing the seeds some and lurid detail. of Toronto’s varied for history. Looking entertainment district. the King Street Toronto Life, stabbings,What’s next for at the photographs David worked drive-by shootof Frank Gehry’s closely in partnership ings and other tabloid many designs for with them to supfodder? Mirvish’s King Street port and expand —Peter Alexander on their visions. project, one could Por, Toronto say they are nothing Seems to me that more than contemToronto Life’s draporary versions matic spin casts I am writing to you of kitsch. David Mirvish in in regards to a Mirvish has contributed Certainly dark role. Leah McLaren’s Zander Sherman’s article about the a great deal to “behind-the- murder Toronto’s theatre scenes” story may of my niece, Samantha scene, but, viewed attract sensationCollins. over time, Mirvish seekers, but it misses I’m very disturbed Coming up Productions has and upset with the an opportunity become something to explore the sincere story, which is demeaning An investigative report on the turmoil at of a recycler of forentrepreneurial to Samantha eign musicals—cas spirit of a family and provides an h cows that has given the fact that Ford him- the mega-corp Rogers, by Kelly Pullen; an (never mindportrait. later, needs incomplete much 30 years we are, about Well, here producer’s imagination. that dull a to our city. Far Samantha wassays from dismantling not he’ll the drug three new subway stops examination of how boomer parents are fundaddict you self his using the exact same technology—if in the end, will Mirvish The question is, father’s empire, everyone says she was—she with that their kids, by Leah David wants to grow leaves in Scarborough had a property tax still supporting scrap of paper that can call a tiny for anything substantial?be remembered the family legacy straightened her life out. as he in one of the more McLaren; and a profile of the smarty-pants Chow, Even She in your increase). gets lostfrom suffered hands andthe ink on yourrevitalizes Toronto landscape. epilepsy, and she —Grahame Woods, the mayoral contest, behind the runaway web success Wattpad. twists helpedoforganize has surprising Cobourg bag a piece of technology. Little a petition —Susan keep Conway Mitchell, a Bracebridge as a fiscally conserherself positioned the tohas in Toronto Toronto hospi14 toronto life changed, transit-wise, tal’sinemergency October 2014 room open,who will only spend within Stay in touch collecting last few decades, while the city itself has vative reformer And pity us Sign up for our weekly newsletters changed enormously, expanding out, the TTC’s operating budget. voters who must evaluate each candidate’s at torontolife.com/newsletters rapidly, in every direction. fundThe result, of course, is nightmarish patchwork proposal and Byzantine of disappointment Preview: Our roundup of the week’s gridlock. Our underdeveloped transit ing scheme. Given years LETTERS_SEND.ind d 14 mention political top stories system is most punishing on low-income and stagnation (not to be blamed for Weekly Dish: The scoop on the hottest Torontonians who live in the inner suburbs flip-flopping), can we really restaurants, bars and food shops and rely on the TTC for long, wretched feeling transit policy fatigue? 9/2/14 Style: The city’s fashion trends, shop PM one has had The city’s traffic trouble 2:38:45 daily commutes. But the congestion on consequence: the openings, party pictures and more our roads affects big business as well; unintentionally happy downtown neighcompanies can’t move goods across town revitalization of many few of us want long Best Restaurants app speedily and are wary of expanding in a bourhoods. Because so subscribe to commutes to and from the suburbs, espe- Available on iTunes, or city where travel is such a headache. on the rise, Toronto Life and receive the app for free. Who is responsible for this mess? Philip cially with gas prices forever pockets have Torontolife.com/best-restaurants-app Preville, a long-time city hall watcher, under-the-radar residential This answers that question in “Gridlocked,” become incredibly hot commodities. Absolutely iPad edition on page 74. Preville opened the history month’s cover story (“The Competitive, Print subscribers, your subscription now books, dug through financial audits and Outrageous, Viciously includes free access to the interactive reveals 45) page Market,” Record-Breaking nona produce to interviewed widely are willing to go iPad edition. Just download the iPad app partisan assessment of the inaction, mis- how far house-hunters from the App Store, tap the in-app management, overspending, inattention to get a Toronto toehold. button and Subscriber” Print “Current she or he whoever mayor, If our new and city-sabotaging political jockeying of problem, follow the prompts. Non-subscribers can the past few decades that have crippled may be, can’t fix our gridlock to the will the city’s rapid growth slow down? purchase an annual subscription the city’s transit system. other impor- iPad edition for $15.99. Pity the mayoral candidates who have To address this question, and Toronto Life is inherited the city’s transit woes. To win tant issues facing the city, We invite you this election, Olivia Chow, Rob Ford and launching an event series. panellists over John Tory are proposing massive fix-it to join us and our expert For details, see plans that require little or no additional three evenings in October. there. you see to Hope 18. page many convinced has public funds. Ford citizens that city hall is awash in gravy, so there’s zero appetite for a big-spend civic [email protected] —Sarah Fulford, project, even if that’s just what the city

EDITOR’S LETTER

THE LIST

“More Jamie Kennedy fish

should come in releases most famous locavore tubes” the Here, This month, the city’s more than a decade. —Don McKellar, in his first cookbook without p. 76 things he can’t live 10 thing

I am old enough to remember when Toronto’s transit system was admired for being innovative, clean and effective. Back in the 1980s, when I was a kid, riding public transit in Toronto was a pleasant experience and a source of civic pride. I recall showing off the TTC to out-of-town visitors. One friend from Ottawa was particularly impressed by the TTC’s transfer system; back then few cities allowed a passenger to pay one fare and use a little slip of paper to get from a streetcar to a subway without paying twice.

Q&A ................ p. 18 Ego Meterr ......... p. 20 Camera ............ p. 22 Roundup........... p. 24 The Auditt ......... p. 26 The Urban Diplomatt ........ p. 28

“The crack scandal made news in Russia” —Pyotr Verzilov, p. 18

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country

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photograph by christopher wahl

a city dog.

October 2014 92 toronto life

LIST_SEND.indd

comedy canon My comed

I have an embarrassing from movies— habit of quoting lines I watched ad the comedies that kids kid when nauseam with my four were growing they wer We’ve probably up. We’v seen ZZoolander 30 times. Same goes times

My dog, Champ

tt, He’s a mutt, rder heavy on the border alian collie and Australian shepherd. I got him till when we were still on the farm, so he’s as had to adjust to life

20 toronto life October 2014

My day-timer

of a I’m an analog guy. Instead hone, I have a big leather smartphone, planner for all my notes, ments and appointments ers. It reminders. doubless as a diary. I keep ar in a each year an go file so I can me and back in time conjure up what I hen. was doing then.

6-hectare farm in I have a 46-hectare with a garden Prince Edward County Gilead, that supplies myy restaurant, atoes and other vegwith garlic, tomatoes mily experimented etables. Our family in 2007, with living theree full-time ready for but we weren’t quite ill, I spend as the rural life. Still, there many weekendss out can. as I

5|

My morning meal

more I have The older I get, the morning, I arrive my set rituals. Every sheep’s milk at work and grab some yogurt for breakfast.

ke than ketchup.

jackets c My custom chef

are Standard-issue uniforms stylish, so I more utilitarian than of the local asked Matt Robinson to make me brand Klaxon Howl flair. The front something with more The whole panel has a cool swoop. my body so it thing is tailored to allows me to looks good but still reely. move my arms freely.

4|

Myy snack

I’m known ies, and I for my fries, m almost eat them ay. Like every day. hey’re the bread, they’re fe. staff of life.

aunt’s g myy great I use m for mustard pickle, recipe for whichh iss like an oldgoes fashioned fashioned relish. It eveerything, with everything, and especially especiaally meat pies wicches It’s better sandwiches. sandwic

ad in the My spread

Spring Fashion

ough. right through.

purpose My multi-purpose condimentt

3|

My commute

in the I bike from my place in Corktown, west end to Gilead, long hours so it even in winter. I work exercise. And helps me get some I speed ere s heavy traffic, when there’s

ng a generalI’ve been using hef’s knife for a purpose Global chef’s it feels in my decade. I like the way ryday work tool. hand: a solid everyday

2|

The List............. p. 76 The Chase ......... p. 78

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My knife

Austin for A Powers, Office Pow Space and Spa Beverly Hills Cop. Beve

THE LOOK

Free Style

Spring’s best looks are refreshingly bold. Here, seven stylish citizens interpret the top trends of the season

wong

—Penelope Wolosz,

photographs by norman

Tall Order

At the end of “Mirvish on the Edge,” Leah McLaren’s informat ive article about the negotiations for the proposed Frank Gehry towers, David Mirvish is quoted as compromised, but saying, “People might say I I compromise a dirty disagree.” Since when is word? It’s a visionar who can see that compromise is necessary leader projects benefitin y for g more fortunate that Jennifer than one interest. We’re of the city’s planning Keesmaat is at the helm department.

4. Navigator — A monthly look at shopping and real estate in the city featuring The Thing, The List, Great Spaces and Real Estate

portraits by norman wong

1. Cover

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May 2014 toronto life 69 Look_SEND.indd 69

9/2/14 2:14:34 PM

3/31/14 3:55:27 PM

THE MOMENT

Art

“Beyoncé and Jay-Z cash in on their chemistry”

416.362.9944

LERS JEWEL RIJK SELL VAN BUY TRADE

p. 102

East 90 Eglinton Avenue 416-440-0123 WWW.VANRIJK.COM

Tristram 30) has already sold painter (he’s just collection. The young Toronto Gallery and the RBC conjure works to the National pastel watercolours grow like His dreamily desolate tic future: boxy cities out of images of a post-apocalyp concrete spikes burst moss on rocky islands, cloud explodes like a supernova. forests, and an ominous . June 6 to 28. Le Gallery, Artwork $1,800–$4,000 416-532-8467. 1183 Dundas St. W.,

NE

W!

...AND MORE

Kisilevich

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M U S T-T R Y

Bowled Over

photograph by

raina and wilson

at Ruby Watchco A surprising appetizer the star makes chocolate

78

the free app Subscribe today! Download /4iPad now at torontolife.com of Apple Inc., and iPad are trademarks Apple, the Apple logo Toronto Life is a registered and other countries. Limited. registered in the U.S. Life Publishing Company trademark of Toronto

life March 2014 toronto

73

THE STARS

Lansdowne

Gold Antique Jewellery Diamonds ROLEX CARTIER PATEK PHILIPPE

A CRITICAL ASSESSMENT OF ALL THINGS ARTFUL

June 2014 140 toronto life

Alex almost sophoThe artist has a goofy, keeps his surreal moric humour that and irreverent: photographs lively man looks into in one image, a young an old man’s sees a kiddie pool and another, a young face reflected; in This show offers girl spits out a foot. all united video as well as photos,insouciance. by Kisilevich’s playful June 14 to Artwork $2,000–$5,000. 12 Ossington July 5. Angell Gallery, Ave., 416-530-0444. Camp Fires

exhibit The Gardiner’s WorldPride francophone features three queer challenge the who Canadian artists through the ceramics mainstream humour of camp. irony, excess and creates rococo Leopold L. Foulem busts and gaudy Colonel Sanders Mathieu sculpts floral vases, Paul sets, and racy cup and saucer assembles tacky Richard Milette china teapots from mismatched Sept. 1. $12. shards. May 29 to 111 Queen’s Park, Gardiner Museum, 416-586-8080.

Daley

S Good SS Very good SSS Excellent SSSS Extraordinary SSSSS Perfect

THE SYMBOLS

Frank’s Kitchen SS1

to the blackthat are pared down pieces and-white basics—some squiggles chalk resemble exuberant Artwork on a misty blackboard. July 5. Birch 29 to from $3,900. May Tecumseth St., Contemporary, 129 416-365-3003.

David Merritt

Merritt’s pieces From a distance, pencil look like soft, impressionistic they reveal drawings. Up close, meticulous handthemselves to be imes in written calligraphy—sometin cottonshades of grey, sometimes series, he his latest candy pastels. In have “oh” or “beautakes songs that then redistribtiful” in their titles, lovely, swirling utes the lyrics into from $3,000. word clouds. Artwork Bradley June 6 to July 5. Jessica St., 416-537-3125. Gallery, 74 Miller

Cathy for a series of Daley is best known that translush pastels on vellum cocktail dress form the little black Rorschach test. into a post-feminist she has proFor her latest exhibit, acrylics on canvas duced a series of

continental Husband-and-wife owners Frank Parhizgar concocted the perfect mix and Shawn Cooper have of fancy food, formal service tuna carpaccio-tartare and casual room. Parhizgar’s duo, capped by two Mylar-thin taro root chips, is light modern. His strip loin—aged and in the basement for 68 days, sizzled rare and topped shaved truffles—is easily one of the best steaks in with Toronto and half the price cuts in the downtown core. of similar 588 College St., 416-516-5861. $$$ O

Sanatorium premiered Pedro The Guggenheim performance piece Reyes’ interactive to goal of using art in 2011, with the of stressed-out improve the sanity piece, Reyes puts urbanites. In the a three-day volunteers through session to prepare intensive training “therapists,” who for their roles as visitors through will lead gallery to ease the angst sessions designed to Sept. 1. The of city life. June 28 Queens Quay W., Power Plant, 231 416-973-4949.

DOWNTOWN

Agave y Aguacate SS1

lansdowne/le gallery

The Argument .....p. 100 See, Hear, Read...p. 102 Current Obsessions ........p. 104 Scrapbook...........p. 106

warren tristram photograph courtesy

“Olivia Chow’s book is classic (and compelling) voter bait.”

Toronto Life’ s FREE

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HOW WE DO IT

The following restaurants are ommended by our anonymousrecreviewers. Restaurant bills are paid by Toronto Life; reviews have no connection to advertising. Stars are awarded for food and wine quality, as well as presentation, service, atmosphere, ambition and originality. The reviews have been selected from our online directory and shortened. Because of changing menus, specific dishes referenced may not always be available.

a

diamondsforless.c

DISCOVER app for iPad.

of Riverside’s Chef Lora Kirk with sweets for starters? A nage is thickened nothing new, but chestnut soup. sprinkle ingredients are velvety chocolate of milk foam, a anomaly with her Desserts with savoury chocolate. A swish finish the has created a delicious made creamy with organic milk chocolate reduction Ruby Watchco light. and Pernod and dark in a whole new earthy chestnuts and a drizzle of shows chocolate a purée of fresh, the sweetness, sure, but it also leaves to offset to get diners talking, of deep-fried celery dish. It’s an appetizer warm, savoury 416-465-0100. 730 Queen St. E.,

Theatre & Dance .....p. 102 Music ...........p. 104 Art ...............p. 106 Family..........p. 108 Etc. ..............p. 110

p. 105

Twist Bliss Momofuku does soft serve in two heavenly flavours: the bitter double-double pleasantly is using rich Sam James made and cereal milk (shownespresso, has a sugary tang. Both above) sprinkled with toasted, are caramelized Corn Flakes for crunch. $5.25. 190 University Ave., 647-253-8000.

mexican Two years after closing his cultish Kensington Market food stall, chef Francisco Alejandri has found a permanent home. The Chinatown room is loud and bright, but the overall effect is refined—a perfect complement to Alejandri’s inventive dishes. Lengua de res—beef tongue dressed with crunchy plantain and astringent green olives—is an offal sensation. Closed Sunday and Monday. 35 Baldwin St., 647-748-6448. $ OV

Anh Dao

PM 1/27/14 3:08:36

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140

S

The Carbon Bar S

american Dinner at Queen and Church’s cavernous new restaurant, outfitted with leather banquettes and buff mahogany, is a mostly successful southern diversion for chef David Lee of Note Bene. He stuffs a corn pupusa with braised goat, the pastry flaky but the meat flavours oddly muted. His pork ribs, however, are some of the city’s best: the dry rub properly spicy, the meat tender and nearly falling from the bone. Closed Sunday. 99 Queen St. E., 416-947-7000. $$ AN

George SSS

vietnamese This family-run spot is continental The decade-old a prize among Spadina’s room many ered storefronts. Pork-packed weath- is date central: every couple seems spring to be holding hands across rolls and fresh, herbal their cold rolls are a candlelit table. Chef Lorenzo great way to start (better than the Loseto’s Wagyu carpaccio, rubbery grilled shrimp the on sugar tender beef cut wafer-thin, cane). Tender grilled lemon is nearly grass upstaged by pickled carrots, pork tops vermicelli noodle water bowls, buffalo yogurt, a wedge which come with heaps of houseof Thai basil, made flatbread and a mint, cilantro and sawtooth sprinkle (a polenta. A dessert of sugary of slightly soapy-tasting blood Vietnamese orange cream tart is the coriander). Cash only. happiest 383 Spadina marriage of the night. Ave., 416-598-4514. $$ WV 111 Queen St. E., 416-863-6006. $$$ WVA

PM 4/28/14 1:16:47

6/25/14 1:39:23 PM

Gilead Wine Bar S1

canadian Chef Jamie Kennedy’s revamped Gilead Café offers seasonal fare with Ontario wine recommendations. Pillowy roasted garlic gnocchi are fried in brown butter and served with deeply caramelized onion and tender cubes of squash. The house-made charcuterie plate brings sweet and silky chicken liver pâté, pickerel mousse and pork rillettes. 4 Gilead Pl., 647-288-0680. $$VAE

W Restaurant and its washrooms are wheelchair accessible O Outdoor dining in season V Kitchen has interesting vegetarian options A Bring your own bottle N Kitchen open past midnight on weekends E Serves weekend brunch Restaurant has opened in the past six months

THE PRICES

$ Mains under $10 $$ Mains $10–$20 $$$ Mains $20–$30 $$$$ Mains $30 and

up

Khao San Road S

thai Toronto’s trendiest Thai spot still draws crowds. The raucous room is decorated with massive graffiti canvases, and its tables are crowded with bottles of Singha, pints of bright orange Thai iced tea and platters of the famous ketchup-free pad Thai. Irresistible squash fritters bring deep-fried nest of the creamy- a crispy veg with tamarind sauce for dipping. 326 Adelaide St. W., TORONTO LIFE’S 647-352-5773. $$OV The Greek S BEST RESTAURANTS APP greek Mediterranean torontolife.com/ snack shops are the Mother’s Dumplings S bestrestaurants hottest dining trend in chinese Chef Zhen’s Toronto, and with The dumpling house remains Toronto’s go-to destination Greek, King West has one to for Beijing comfort food. call its own. The focus is on tradiWhole-wheat dumplings tional diner-style Greek are dishes packed with ginger-laced served well into the night pork and (3:30 a.m. sweet, vinegary strands on weekends). Fluffy pitas of pickled are stuffed cabbage. Toothsome wheat with juicy roast chicken noodles or pork, and are served in a hearty smeared with thick tzatziki; broth studded ask for with sweet ground pork, the lemony hot sauce to earthy cut through oyster mushrooms and all that creamy yogurt. buttery 567 King St. braised cabbage. 421 Spadina W., 416-546-1378. $VN Ave., 416-217-2008. $$ WVA

photograph by matt tammaro; hair and makeup by crystal boyce/exclusive artists

SPOTLIGHT

Wild Thing

Laura Vandervoort stars as a ferocious she-wolf on the new series Bitten

In the first episode of the new werewolf soap Bitten, Laura Vandervoort is shackled to a rusty cage, thrashing in pain as her hands gnarl into claws, her bicuspids extrude into fangs and her back mutates into a hulking haunch. The Toronto actor, already beloved among the sci-fi-fantasy crowd for her gig as Supergirl on Smallville, plays Elena Michaels, the world’s only TV female lycanthrope. At first glance, Vandervoort seems more BITTEN STARRING LAURA prey than predator, with her round cheeks, kittenish voice and VANDERVOORT guileless gum-ball eyes, but she subverts every expectation. As SPACE she prowls, growls and pounces, she creates a new kind of SATURDAYS AT 9 P.M. fairy-tale damsel: the beauty who becomes a beast. January 2014 toronto life 99

by dav i d m c fa dde n

I don’t remember exactly when I stopped remembering. years, I’d find myself pausing For I start pointing to pictures in the middle of sentences, to summon the right phrase. unable chair, an elephant—and on a chart—a cat, a toaster, a frog, a I was in my 60s: I figured tell her what each object just a part of getting older. it was people keep telling was. Yes, It was only five years ago, me to do this, do that, do when I met need me the woman who would this, do that—they to perform embarrassing become my wife, that it became apparent because kindergarten-level tests something was wrong. they want standardized We fell in love, and it was measures of my cognitive wonderful. But function, she noticed that I was before and after the exercise missing appointments and often needed “No, periods. I’d like to say, things repeated to me no, no, I’m not going to before I understood. Love do that anymore.” But made me con- because scious that I was no longer I continue my wife insists. She says quite who I’d been, and she needs to see me putting I began to in an effort, seriously seek advice to because she puts in an find out what was happening effort living with me. to me. Less than two years ago, Perhaps I’ve waited too at age 71, I received my long to say something diagnosis of despite lopogenic aphasia caused important: my condition, I am happy. by Alzheimer’s disease. I have many joys. My In neuro- and I have logical terms, it’s a wife a strong marriage. I had type of atrophy in my a wonderful time helping temporal cortex that causes me to lose my to renovate our beautiful house on Havelock vocabulary. By the time I was diagnosed, the Street in Dufferin Grove, and I feel blessed livdisease had progressed beyond those initial ing in it. I love the cat, the bird feeder, my wife’s flickers of memory loss—I was forgetting events, cuisine, seeing movies. discussions and names. My greatest joy is reading. Though I’m unable What is it like to be me, a poet without words, to remember as much as I used to, I savour the a poet who can’t speak? I know what I want to immediate experience of reading more than say, but I can’t say it. Often I have no way of tellever. I recently heard that Joseph Boyden used ing anyone how I feel, and sometimes I find to like Robertson Davies, so on my way home myself unable to understand from an exercise class, the normal speech I stopped at Balfour of other people. I think of a word, then I stop Books on College and bought several of his thinking of it, then I can’t remember it. I get a novels. When I got home, I suddenly realized I brilliant idea, and then it’s gone, instantly. already had all of Robertson Davies’ books on When I can’t think of a word, I feel like I my shelves—I’ve read them and didn’t rememcan’t talk at all. Some time ago, I couldn’t ber. A few weeks ago, I picked up a copy of remember the word “pizza.” a book I wrote, a travelogue I kept thinking called An Innocent in that it started with an S, but that didn’t seem Scotland. I hadn’t looked at it in a long time, but right. Sometimes I misuse my wife asked me to read a word, or replace it to her. That gave me it with its opposite—chocola a lot of pleasure. te for vanilla, for instance. I have some shame. I don’t So far, I’m still able to speak very often, unless write. I do it slowly, making I can get the words out. I know I’ve done it well. sure that I avoid making phone I think about it, and how calls and going finally I to dinner parties. Noise would read it, and I get it to where it’s supposed bothers me more than to be. This is what my it used to. It rologist interrupts my concentration neurefers to as “the mystery and makes me uneasy. that only David understands,” My wife and even I can’t mostly takes care of our arrangements—tr really explain it. In the avel, last two years, I published household three books: management, appointments. a poetry collection, a memoir Most of my socializing of travelling with my Facebook: oddly enough, is on father, and a book repartee comes quickly of haikus and tanakas. I’ve also completed 102 and easily sonnets, when I’m typing. which I hope to publish soon. As part of my treatment, Yes, I would like to speak. I participate in exercise I’d love to be my old self sessions. family. They’re part of a research again, but my surrogate no one knows for sure became project where my disease will to test whether vigorous thugs of street physical take me. Maybe me I’ll never write again after activity—in a group this case, three weeklybetrayed today. But... of them one-hour sessions ntil one a stationary When I was a teenager,on bicycle—may fearless—u help create new neural and Why do we worry? connections I felt powerfuland slow the decline of my d bh a rbrain. The exercise is mindWe’re only leaves on a tree. e ry l n e mpitiful lessly boring, by c hbut worse still are the demands of the research, which I find demeaning. I followed the rules Let the tree worry. from rival territory. The gang because they came Recently, I was but exercise David McFadden populeaving for fear of retribution. is the outready winner I Willowdale class, of stick in the like to 2103 getting felt not I Griffin Poetry Prize. His time,Shouting a townhouse home, when a young to go collection, the first new was and tried assistant family—for the Name Down the Well, is available ran after me I grew up in the Vineways, and working-class families. It research my surrogate and insisted for me. That was Your now. submissions so thin you became like I had people looking outEmail to [email protected] lated largely by immigrant om 146 walls toronto life June development, with it belonged, housing 2014 dinner—but us. of a low-income having for for many advances I’d rebuffed neighbours were in the attraction gang member whose knew what your of several projects again, I was When I was 16, a Vineways was one and raped me. Once the Briarways, was home. The way into my house In the following names (the Willoways, com- forced his someone I trusted. area, all with similar to me that every violent and betrayed by suffered recurring always seemed funny somewhere. violated one my ties to the gang, the Fernways). It as if we were going months, I cut off belligerent. After suffix “way,”MEMOIR_SEND.indd 146 months old, a few plex nearby had the and became increasinglymy mother, we became When I was just on nightmares with I I was born in Barbados. to start a new life too many fights spoke for three years. up. My mother wanted 4/28/14 10:49:29 AM my parents split while estranged. We barely streets, where I and I came to Canada her time on and off the that and her own, so she spent tried the Caribbean. She feelings of self-loathing and my dad stayed in struggled with but that I began to cut myself mother and father, best to be both worthlessnes s. overwhelmexhausting and of us double duty was contemplated suicide. , she took out her on the street, a few During my years ing for her. Occasionally and screaming Centre. around the Eaton me, yelling frustration on kids started hanging preacher I met a young street excessively. One day in 1991, sexually joy on his five to 12, I was I was moved by the From the ages of outside the mall. after me the next friend who looked feel that. He spent hurt abused by a family face—I wanted to He threatened to me down with kindness. me while my mom worked. three months wearing secret each other, he offered t Keeping that painful me if I told anyone. Whenever we saw sometimes had, encouragemen often violent and any money that he made me an angry, meals, father me to absent invited I blamed my Eventually, he to profoundly sad child. and affirmation. gospel I fell in love with youth: dads are supposed for my traumatic his church, where my life That was the day girls, give them self-worth, protect their little music and the arts. I was left unprotected. make them feel safe. began to change. began was old sessions where I stopped when I The abuse finally I started counselling and my damaged my own, but I was my hatred of men, the long enough to stay on to work through but it took me a of 13, I started seeing by then. At the age gang. anger and aggression, the world of a local street trust again. I saw lens. wrong guy, a member Sparroways, a nearby time to be able to crippled the in emotionally out with The group hung out through my own complex packed I met was an enemy, government housing For years, everyone There like I had families on welfare. at all times. I felt ready for a fight single moms and I was booze, which to hurt me. I was house and lots of After years of therapy, up a was always a full LCBO. I started drink- to hustle for anything I needed. day, I opened stole from the local At first, survival mode: every older gang members well as cigarettes. finally able to escape weed and hash as myself to love. carved out my own ing, and smoking slowly allowing but eventually, I company for at-risk and little bit more, days running a theatre I was just “the girlfriend,” fellow gang members the way I did in Now I spend my the respect of my solace in the arts identity, earning to help them find fearless. I can help gang members, by youth. I hope being when for is income joy greatest generated a reputation them, and they gospel music. My like a business. We sexual abuse. I get drugs—they sold The gang was run and survivors of I live in Durham cars and dealing were drug addicts have a real family; pulling B&Es, stealing Everyone had a role: the girls year, I is universal. I now Every —pain me get children. three boys anything and everything. and creating diversions, the husband and our and the day I stopped Region with my lookout the day I was born, I had my own moral in charge of keeping celebrate two landmarks: and trafficking. living. handled the robberies about stealing but had no problem surviving and started code—I was conflicted it. filmmaker. is a playwright and I enjoyed fighting. In fact, or no one could touch (@CherylNembhard) a gang, like nothing We Cheryl Nembhard olife.com I felt powerful in to memoir@toront tion was our ammo. our turf—intimida or said, Email submissions me. We protected anything they did up, not because of would beat people

What is it like to be me, a poet without words? I know what I want to say, but I can’t say it

July 2014 toronto life 97

Gangs of North York

The girls were in charge of keeping lookout and creating diversions, the boys handled the robberies

May 2014 122 toronto life PM 3/31/14 12:01:14

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97 5/26/14 11:37:34 AM

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MEMOI R

Speechless

For decades, I made my living as a poet. Then I was diagnosed with Alzheimer’s—and found myself at a loss for words

MEMO IR

Says It All

Restaurants 5 Shuter St. Toronto

by k e l ly r e i d

Bubblicious

12/20/13 9:14:37 AM

illustration by cat yelizarov

Chefs are taking house-made ice creams and sorbets heights, goosing them to new with herbs, spices and savoury flavours to wildly delicious effect

Chef David Lee at The Carbon Bar swirls hunks of bubble gum in a rich custardy base, freezes scoop to order with each liquid nitrogen, then sprinkles with Pop Rocks candy it for a creamy, y, fizzyy nostalgia g trip. p $5. 99 Queen St. E., 416-947-7000.

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NMA AWARD WINNER Winner of 110 Gold and 117 Silver awards, more than any other magazine in Canada

8. Memoir

yelizarov

Cold Arts

on Mercer and Bisha on Blue Jays Way, to name a few. All told, we’re looking at 20,000 new units, a colossal amount of square footage to absorb—even for this condo-crazed town. What will it do to the market? Real estate gurus argue the shortage of land, rising population and echo boomers entering their property-buying years will see to it that sales remain relatively stable. Added bonus: our skyline looks taller, brighter and shinier than ever. February 2014 toronto life 17

Less Diamonds For Our Name

F L AV O U R O F THE MONTH

Twenty-fourteen could be dubbed the year of the really huge, aggressively chiselled, skylinechanging condo. Daniel Libeskind’s elegant 600-suite L Tower at Front and Yonge is ready for occupancy. Residents are also moving into the Cinema Tower near King and John (444 units) and 300 Front Street West (682 units). Slated for completion over the next 12 months? One Bloor at Yonge and Bloor, Pinnacle on Adelaide, Tableau on Peter Street, The Mercer

7. Going Out — A monthly listing of events and happenings in Toronto including restaurants, music, theatre, art, dance and Etc.

6. Culture — An overview of art and culture and the personalities that are shaping the city including The Argument, Scrapbook and Backstory and Current Obsessions

A record number of units are about to hit the market

photograph by gemma

Peachy Keen The peaches and cream is summer on a stick. bar at Aria Sweet-corn ice cream made with ripe Ontario kernels Way The has a luscious, jammy centre of slow....p. 74 Now roasted We Eat peaches. The bar 77 is then .......p. coated in a salty-sweet Just Opened brittle of pine nutsFlavour and popcorn. $12. 108 78 Peter St., 647-228-2434. of the Month ....p. 83 Wine ................p.

“Like a good dealer, my butcher knows how to move product” p. 74

photograph by daniel neuhaus

5. Food & Drink — A roundup of the most exciting food and beverage stories in the city including our Critic column, Flavour of the Month and Wine

The Condos Are Coming

illustration by cat

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2015 Media Kit

mainbook January Winter Survival Guide Plus: Stress-Free Guide to Travel, Best Sparkling Wines, High-End Retirement Homes

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2015 Media Kit

Special interest publications Real Estate

The ultimate guide to buying and selling in Toronto including “Where to Buy Now”—our best-selling, neighbourhood-byneighbourhood guide—plus and an insider’s look at the condo market. New this year: “Great Spaces,” a special section on amazing home décor in the city.

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2015 Media Kit

TABLET EDITION Discover the newly-launched tablet edition, an engaging and dynamic way to experience Toronto Life’s award-winning print edition. The tablet edition offers readers an enhanced experience with Toronto Life through the added functionality of multimedia and interactive features including image galleries, videos, maps and expandable graphics, extended content and more.

ADDED FEATURES

• Hot spot buttons to trigger features • Pan and zoom • eCommerce capabilities through links to order pages on the web • Scrolling text boxes • Animated text and images • Rub and reveal

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Best of Fall

Movies & TV The Captive

Jon Stewart makes his directorial debut with Rosewater, a tense political thriller about the imprisoned Iranian-Canadian journalist Maziar Bahari In May 2009, a few weeks before the Iranian presidential election, Daily Show correspondent Jason Jones flew to Tehran and interviewed the Iranian-Canadian Newsweek journalist Maziar Bahari. Four days after the clip aired, Bahari, who split his time between Tehran and Toronto, was arrested at his mother’s house and taken to the notorious Evin prison, where he was held and tortured for 118 days; his interrogators had seen the Daily Show interview and decided he was in cahoots with the western media. Five years later, Jon Stewart— probably feeling a little guilty—makes his directorial debut with the Bahari biopic Rosewater, starring the Latin lothario Gael García Bernal (the real Bahari looks more like Eugene Levy). A political thriller seems an odd fit for the quippy fakenews pundit, but he pulls it off: the film sprinkles dark humour amid the Argo-esque seriosity. The most unsettling laughs come from Bahari’s Revolutionary Guard interrogator, dubbed Mr. Rosewater for his sweet, soapy scent. Played by the Danish actor Kim Bodnia, he’s a moronic Cro-Magnon whose cartoonish fervour slides into deranged violence. It’s scathing, scary political commentary—Jon Stewart at his indignant best. Nov. 7.

The Prize Fighters

INTERSTELLAR

The movie: In a dreary future, order has collapsed, food is scarce and humanity’s only hope is a newly discovered wormhole that leads to another solar system. The clout: Director Christopher Nolan signed a slew of previous winners and nominees, including Anne Hathaway, Jessica Chastain, Michael Caine, Matt Damon and, last year’s award-season darling, Matthew McConaughey. The bait: With a suite of dizzying space sequences, the film rides Gravity’s wave of success. Nov. 7.

UNBROKEN The movie: Angelina Jolie directs

the biopic of Louis Zamperini, who became a World War II hero after surviving a plane crash in the Pacific, 47 days on a raft and two years in a Japanese prison camp. The clout: Laura Hillenbrand’s bestseller is the kind of elite source material that Academy voters adore: the adaptation of her last book, Seabiscuit, got seven noms, including one for best picture. The bait: Fêting World War II films is an Oscar cliché; this one throws in a lone-survivor subplot—à la Life of Pi or 127 Hours—for good measure. Dec. 25.

FOXCATCHER

The movie: Wrestling brothers Mark and Dave Schultz (a wellmuscled Channing Tatum and Mark Ruffalo) tumble into a fraught, violent relationship with their schizophrenic backer, John du Pont (Steve Carell). The clout: Miller’s last two features—Capote and Moneyball—both netted best picture nods. The bait: The drama has two elements that often pay off come Oscar night: a disturbing true story and, in Carell, a lead rendered unrecognizable by a prosthetic nose. Nov. 14.

photograph of rosewater by laith al-majal

Every movie released between September and December is pure Oscar bait. Here, five films clamouring for the Academy’s attention

114 toronto life October 2014

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2015 Media Kit

Torontolife.com

T

orontolife.com is among North America’s best city websites. It is Toronto’s most sophisticated destination for up-to-the-minute news, real estate stories, shopping tips, restaurant recommendations, photo galleries, buzz-worthy gossip and much more. The most popular sections on the site are the feature blogs, updated frequently throughout the day: THE DISH:

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2015 Media Kit

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2015 Media Kit

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WAITING FOR NEW IMAGE, LCBO OCT 12

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2015 Media Kit

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2015 Media Kit

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2015 Media Kit

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Ship to: Toronto Life Production Dept., St Joseph Media, 111 Queen St East, Suite 320, Toronto, ON M5C 1S2 Attention: Kristen Sykes, Production Manager (416 364 3333 x 4536, [email protected])

Digital Requirements for Advertising Material St. Joseph Media will not assume any responsibility for advertising reproductions that do not conform to the mechanical specifications listed here. All ads must be supplied digitally. —Please adhere to the live area specs as stated. —We will ONLY accept PDFX-1a files (ensure that files are 300 dpi). —All ads with bleed must have 1/8” bleed on all four sides. —Images should be a minimum resolution of 300 dpi @ 100% size. —Do not use spot colours or RGB art. Convert all colours to CMYK. Keep any black/grey type as one colour black (no four colour black text). —Type should be a minimum of 8 point. Reverse type less than 12 point is not suitable for reproduction. St. Joseph Media is not responsible for reproduction of type in sizes smaller than those mentioned above. —Ink density for all four process colours must not exceed 300%. —Ad material must be supplied via the AdDirect portal and be accompanied by a colour proof (see proof requirements) generated from the supplied PDFX-1a file. —All ads must include crop/registration marks. These crop/registrations marks should have an offset of 1/4”(18pts) beyond trim. —For all spread ads, please leave 3/8”(27pts) type safety on each side of gutter —St. Joseph Media reserves the right to add a keyline to floating ads to differentiate them from editorial. —St. Joseph Media reserves the right to refuse any or all copy deemed by St. Joseph Media to be unsuitable. —Advertisers and/or advertising agencies assume full responsibility for all content of advertisements and any claim made against St. Joseph Media because of such content. —Please do not apply trapping to PDF files. St. Joseph Media will not be responsible for reproduction of trapped files. —All advertising materials will be destroyed by St. Joseph Media if not requested within one year after date last used.

Proof Requirements —St. Joseph Media will only be responsible for ad reproduction if a proof conforming to DMAC standards is supplied. —SWOP certified hard-copy proofs such as EPSON or FUJI are required as a colour accurate guide for reproduction (PDF, tear sheets, colour laser or inkjet printer proofs are NOT acceptable for reference). —Hard-copy proofs are also required for ads submitted via the AdDirect portal. —NOTE: ANY AND ALL COLOUR PROOFS ARE ONLY AN APPROXIMATION OF COLOUR REPRODUCTION. —Refer to DMAC standards for further requirements. Visit: http://magazinescanada.ca/dmacs.php?cat=dmacs —EPSON proofs are available at $50 each.

2015 Media Kit

DIGITAL SPECS & RATES CREATIVE FORMAT

PIXEL SIZE

MAX FILE SIZE NET CPM (animation) RATE*

EXPANDING CREATIVE +25%

Big Box (above fold)

300 x 250

40k – 3 rotations

$30

600 x 250

Double Big Box (above fold)

300 x 600

40k – 3 rotations

$50

n/a

Takeover (Double Big Box, Leaderboard, Wallpaper)

n/a

n/a

$110

n/a

Leaderboard (above fold)

728 x 90

40k – 3 rotations

$30

728 x 360

In Blog Ad

560 x 90

40k – 3 rotations

$25

n/a

Big Box (below fold)

300 x 250

40k – 3 rotations

$20

600 x 250

Full Page Video Interstitial

640 x 360*

n/a

$70

n/a

THIRD PARTY EBLASTS

Billboard

970 x 250

150k – 3 rotations $40

n/a

NAME

Pushdown

970 x 90

150k – 3 rotations $50

970 x 415

LIST SIZE/ NET CPM FREQ

Sidekick

300 x 250

n/a

$50

600 x 250

Toronto Life Insider

18,850 (Wk)

Interactive Dashboard

640 x 360**

n/a

$65

n/a

Full Page Interstitial

640 x 360**

n/a

$60

n/a

Wallpaper

1600 x 900

150k – static

**

* rich media add 20% ** takes priority over all other ad units

n/a

BRAND NEWSLETTERS AD UNIT

PIXEL SIZE NET CPM

Leaderboard

728 x 90

$80

Big Box

300 x 250

$80

Button

125 x 125

$30

Text Link

35 words

$15

Note: For geo-targeting add 25%

$120

Compelling Cosmopolitan Powerful Wealthy Stylish Exciting That’s Toronto. That’s Toronto Life