2013 Romance Travel: Honeymoons
XO GROUP INC.
about the study
XO GROUP INC.
the details •
About 7,500 qualified members of The Knot Wedding Network
•
Wedding Dates: January 2013 through June 2014
•
Qualified respondents either: • • •
•
Already took honeymoon (67%) Planning honeymoon and have decided destination (33%) Still considering (1%)
Fielded: October-November 2013
Unless otherwise indicated, results based on total qualified respondents
3
2013 Romance Travel Study: Honeymoons
XO GROUP INC.
who is she? Demographics Average Age
29.0
Graduated College+
87%
Employed Full-Time
76%
Median HHI
$71,738
Geographic Residence
4
New England
6%
Middle Atlantic
15%
South Atlantic
18%
East North Central
16%
West North Central
9%
East South Central
4%
West South Central
9%
Mountain
7%
Pacific
15%
2013 Romance Travel Study: Honeymoons
GROUP INC. XOXO GROUP INC.
smartphones are the #1 mobile device used by brides to access the Knot Used to access TheKnot.com and other wedding related websites Own Mobile Device Any Smartphone (Net) iPhone
61%
Blackberry
4%
Android or Windowsenabled smartphone
36%
Laptop, Notebook, Sub-notebook
90%
Any Tablet/Reader
68%
iPad tablet
39%
Kindle/Kindle Fire
28%
Nook/Nook Color/Nook HD Other tablet device
5 5
91%
Base: Own mobile devices
Any mobile device (NET)
97%
Laptop, notebook, subnotebook (Ultrabook), or tablet PC (surface)
85%
Smartphone (NET)
57%
iPhone
41%
Android
17%
Tablet/Reader (NET)
33%
iPad Tablet
26%
Kindle/Kindle Fire
3%
Nook/Nook Color
1%
Other tablet/e-reader device
4%
10% 9%
2013 Romance Travel Study: Destination Weddings
XO GROUP INC.
• almost 8 in 10 (77%) of couples take a honeymoon* • more than 7 in 10 (73%) leave within a week of their wedding • stay about 8 days on average • 6.6 hrs average travel time each way
6
* Source: 2012 Real Weddings
2013 Romance Travel Study: Honeymoons
XO GROUP INC.
sun and relaxation are the top honeymoon attributes Top 3 Honeymoon Attributes Sun, sand and surf
40%
Casual and relaxing atmosphere
40%
Romantic surroundings
36%
All-inclusive accommodations
31%
New cultural experience/destination 24%
7
Adventure
23%
Couples/Adults only
16%
Privacy and seclusion
14%
Fine dining
13%
Multiple destinations
12%
Luxury/Pampering
12%
Exotic locale
9%
Arts/Culture
6%
Shopping
3%
Gay and Lesbian friendly
1%
Note: Respondents could select up to 3 choices
2013 Romance Travel Study: Honeymoons
XO GROUP INC.
researching & planning
XO GROUP INC.
planning begins about 7 months before the wedding 68% agree… I researched our honeymoon more than I would a regular vacation decide on a destination (5.3)
Months Before Wedding
8
start researching (7.3)
9
7
6
5
4
3
book travel & accommodations (4.0)
2013 Romance Travel Study: Honeymoons
XO GROUP INC.
over 4 in 10 (45%) couples plan together
Overall, more than 77% of brides are involved in planning their honeymoon 10
2013 Romance Travel Study: Honeymoons
XO GROUP INC.
21% of couples included their honeymoon in their registry Top Honeymoon Registries Honeyfund Registry with specific hotel, travel agent, cruise line or destination Honeymoon Wishes Traveler's Joy The Honeymoon
Honeymoon registries are up from 13% in 2010
41% 17% 8% 7% 2%
What was the honeymoon registry used for? Contributions towards your overall honeymoon Contributions specifically for your accommodations expenses (hotel stay, room upgrade, etc.) Contributions specifically for your travel expenses (airfare, etc.) Excursions/Activities (tours, snorkeling, golf, etc.) Wining & Dining (meals/restaurants, champagne, etc.) Spa/Massage packages
67% 50% 47% 68% 61% 45%
XO GROUP INC.
the internet is the primary source for honeymoon information gathering
Almost 8 in 10 (78%) rely on wedding websites to plan their honeymoon…and 74% turn to The Knot
12
2013 Romance Travel Study: Honeymoons
XO GROUP INC.
search engines are the most influential source for researching a destination
Almost 1 in 3 (32%) used a mobile device to research a honeymoon destination*
Base: Own mobile device
2013 Romance Travel Study: Honeymoons
XO GROUP INC.
after the location, accommodations and price are most important
14
2013 Romance Travel Study: Honeymoons
XO GROUP INC.
where are they going?
XO GROUP INC.
• 7 in 10 had good idea about where they wanted to honeymoon prior to actively researching destinations • over 1 in 3 (34%) travel to more than one location • 1 in 10 take a multi-day cruise on their honeymoon • nearly 8 in 10 (77%) honeymoon at a new destination • Nearly 3 in 4 (73%) want to find a honeymoon spot that is “special so we can return again and again”
16
2013 Romance Travel Study: Honeymoons
GROUP INC. XOXO GROUP INC.
the Caribbean is now the #1 destination Top Honeymoon Destination Region(s) Selected
17
Multiple Responses Allowed
2013
2010
Caribbean
29%
28%
Continental U.S.
23%
30%
Mexico/Baja
11%
15%
Hawaii
12%
11%
Europe
11%
10%
Central/South America
6%
4%
South Pacific
3%
-
Asia
3%
2%
Canada
2%
2%
Alaska
2%
-
Australia/New Zealand
1%
-
Africa
1%
-
Middle East
1%
-
2013 Romance Travel Study: Honeymoons
GROUP INC. XOXO GROUP INC.
seriously consider other destinations
18
Multiple Responses Allowed
2013 Romance Travel Study: Honeymoons
GROUP INC. XOXO GROUP INC.
top Caribbean honeymoon destinations • 18% visit 2 or more islands • 12% visit 3+ islands Top Caribbean Destinations Jamaica Dominican Rep. St. Lucia The Bahamas
19
Base: Caribbean Honeymoons
2013 Romance Travel Study: Honeymoons
2013
2010
27% 16% 16% 16%
25% 10% 16% 18%
St. Thomas
8%
8%
Puerto Rico Aruba Antigua & Barbuda Cayman Islands St. Maarten Turks & Caicos St. John St. Martin Barbados British Virgin Islands St. Kitts & Nevis St. Croix Curacao
7% 7% 6% 6% 6% 5% 4% 4% 3% 3% 3% 2% 2%
6% 8% 5% 8% 6% 4% 3% 3% 3% 2% 2% 1% 1%
GROUP INC. XOXO GROUP INC.
Florida & California are top US locales • 23% visit 2 or more states • 11% visit 3 or more states
7%
7%
25%
20%
5%
20
Base: Continental U.S. Honeymoons Exclusively
2013 Romance Travel Study: Honeymoons
XO GROUP INC.
in Mexico, Cancun has become the #1 spot • 19% visit 2 or more areas • 7% visit 3+ areas
21
Base: Mexico Honeymoons
Top Mexico Destinations
2013
2010
Cancun
29%
23%
Riviera Maya
25%
31%
Playa Del Carmen
16%
18%
Cozumel
15%
20%
Los Cabos
14%
14%
Puerto Vallarta
10%
n/a
Isla Mujeres
6%
4%
Tulum
6%
6%
2013 Romance Travel Study: Honeymoons
GROUP INC. XOXO GROUP INC.
in Hawaii, Maui remains most popular • 40% visit 2 or more islands • 13% visit 3 or more islands
22
Top Hawaiian Destinations
2013
2010
Maui
55%
62%
Kauai
38%
35%
Oahu
37%
37%
The Big Island
23%
18%
Lanai
4%
4%
Molokai
2%
1%
Base: Hawaii Honeymoons
2013 Romance Travel Study: Honeymoons
GROUP INC. XOXO GROUP INC.
of European honeymoons, Italy is visited by almost half 49% visit 2 or more countries
23
Base: Europe Honeymoons
27% visit 3 or more countries Top European Destinations 2013
2010
Italy
46%
50%
France
33%
31%
Greece
21%
27%
Spain United Kingdom Ireland
18% 18% 11%
17% 14% 9%
Germany
10%
7%
Croatia
7%
6%
Austria
6%
3%
Turkey
6%
7%
Switzerland
5%
5%
Portugal
4%
3%
Netherlands
4%
5%
Iceland
2%
1%
Belgium
2%
2%
Czech Republic
2%
2%
Denmark
2%
1%
Norway
2%
1%
Sweden
2%
1%
2013 Romance Travel Study: Honeymoons
GROUP INC. XOXO GROUP INC.
Costa Rica remains the #1 destination in Central/South America
24
Base: Central/South America destination weddings
Top Central / South American Destinations
2013
2010
Costa Rica
49%
48%
Belize
24%
33%
Honduras
8%
15%
Brazil
6%
3%
Peru
5%
4%
Argentina
5%
5%
Nicaragua
4%
2%
Panama
4%
6%
Ecuador
3%
2%
Galapagos Islands
2%
1%
Columbia
2%
2%
Venezuela
2%
0
Guatemala
2%
4%
2013 Romance Travel Study: Destination Weddings
XO GROUP INC.
another way to look at it… Top 20 Honeymoon Destinations (country/island/state level)
2013 Romance Travel Study: Honeymoons
Hawaiian Islands
12.0%
Costa Rica
3.0%
Mexico
10.7%
US VI (Net)
3.0%
Jamaica
7.8%
St. Maarten/St. Martin (net) 2.9%
Florida
5.9%
Greece
2.4%
Italy
5.3%
Aruba
2.2%
The Bahamas
4.8%
Spain
2.1%
Dominican Republic
4.8%
England/Scotland/Wales
2.1%
St. Lucia
4.7%
Puerto Rico
1.9%
California
4.6%
Cayman Islands
1.8%
France
3.8%
Bora Bora
1.8%
XO GROUP INC.
and another way…
Top 40 Honeymoon Destinations (most detailed level available)
Jamaica
7.8%
St. Maarten
1.9%
Hawaii– Maui
6.6%
Cayman Islands
1.8%
The Bahamas
4.8%
Italy– Almafi Coast
1.8%
Dominican Republic
4.8%
Italy– Tuscany
1.8%
St. Lucia
4.7%
Bora Bora
1.8%
Hawaii– Kauai
4.5%
CA – San Francisco
1.7%
Hawaii – Oahu
4.3%
Mexico– Playa Del Carmen
1.7%
Italy– Rome
3.8%
Spain– Barcelona
1.7%
Mexico – Cancun
3.1%
Antigua & Barbuda
1.7%
St. Martin/St. Maarten (net)
2.9%
Greece– Athens
1.7%
France– Paris
2.8%
Mexico – Cozumel
1.6%
Italy– Venice
2.8%
Greece– Santorini
1.5%
Hawaii– Big Island
2.8%
Mexico– Belize
1.5%
Mexico– Riviera Maya
2.7%
Mexico– Los Cabos
1.5%
Italy– Florence
2.7%
Nevada– Las Vegas
1.4%
FL– WDW
2.6%
Turks & Caicos
1.3%
US VI– St. Thomas
2.3%
FL– Orlando (not WDW)
1.2%
Aruba
2.2%
England/Scotland/Wales
2.1%
New York– New York City
1.2%
South Pacific – Tahiti
1.2%
Puerto Rico
1.9% Italy– Capri
1.2%
2013 Romance Travel Study: Honeymoons
XO GROUP INC.
10% of couples went on a multi-day cruise for their honeymoon
Cruise line selected
Length of cruise Less than 5 days
12%
Carnival
36%
5-6 days
36%
Royal Caribbean
26%
7-9 days
40%
Norwegian
11%
10-13 days
7%
Princess
7%
14 days or more
2%
Disney
4%
Not sure
3%
Celebrity
4%
Holland America
3%
Average Length of HM cruise
27
7 days
2013 Romance Travel Study: Honeymoons
GROUP INC. XOXOGROUP INC.
booking & accommodations
XO GROUP INC.
whether they know where they are going or not, online travel websites are a key resource
29
The best way to plan a honeymoon is to first decide where you want to go, then use online travel websites to get the best deals possible
76%
It makes the most sense to visit online travel websites first to check out the best deals before deciding on a destination
67%
I often read the emails sent to me by travel websites/airlines/hotels to see what deals they are offering
46%
Websites, magazines, books...I'm using them all to research my dream honeymoon, but then I'll book it via an online website so I get the best deal
39%
I'm not sure what the differences are between all the online travel websites...wish someone would tell me!
34%
I'm a rewards point junkie! I always try to use some of my hotel/credit card/airline rewards points or accumulate more of them
29%
Travel magazines and websites are good for gathering travel ideas, but wedding websites and bridal magazines have the best information on romantic getaways
28%
My honeymoon is the most important trip of my life so I'm letting an expert-a travel agent-book the hotel and flights
26%
Special deals I find on Facebook and/or Twitter influence my choice of airline and/or hotel
13%
2013 Romance Travel Study: Honeymoons
XO GROUP INC.
booking basics… •
81% book air travel o American Airlines / American Eagle (20%) and Delta / Northwest (20%) are top airlines
• •
38% book their honeymoon as a package More than half (54%) book online
Almost 3 in 10 (29%) lease a vehicle while on their honeymoon
30
2013 Romance Travel Study: Honeymoons
GROUP INC. XOXO GROUP INC.
brides use a variety of travel sites to research destinations (71%) but less often to book (46%)
31
Multiple Responses Allowed
2013 Romance Travel Study: Honeymoons
GROUP INC. XOXO GROUP INC.
self-booking is still preferred Booked Lodging
Any (NET) Direct with Vendor (Net) Direct with Vendor–Internet
Booked Travel
91% 46% 29%
Direct with Vendor-In person or by phone 23%
Travel Agent (Net)
Direct with Vendor (Net) Direct with Vendor–Internet
82% 37% 26%
Direct with Vendor-In person or by phone 14% Travel Agent (Net)
26%
Local Travel Agent
22%
Local Travel Agent
20%
National Travel Agent
7%
National Travel Agent
6%
Online Vendor (Net) Online Travel Website (Orbitz, Expedia, Travelocity, etc.)
Online Travel Auction Website (Priceline, Hotwire, etc.)
Online Deal-of-the-Day Website (Groupon, Jetsetter, etc.)
32
28%
Any (NET)
Multiple Responses Allowed
24% 19% 4% 4%
Online Vendor (Net) Online Travel Website (Orbitz, Expedia, Travelocity, etc.)
Online Travel Auction Website (Priceline, Hotwire, etc.)
Online Deal-of-the-Day Website (Groupon, Jetsetter, etc.)
2013 Romance Travel Study: Honeymoons
25% 22% 4% 2%
XO GROUP INC.
a honeymoon is the time to splurge
33
4-point Agreement Scale: Top 2 Box
2013 Romance Travel Study: Honeymoons
GROUP INC. XOXO GROUP INC.
Over 6 in 10 (61%) receive special “honeymooner” recognition from their lodging
being a honeymooner has its perks
Type of Special Offer/Discount Base: Honeymoon Included Special Offer/Discount
Discounted/Reduced rate Welcome amenity Room upgrade Free night(s) Resort/Hotel dollars Other
61% 32% 27% 17% 14% 16%
Top “other” responses include: spa packages, free breakfast, airline discounts, meal plan, champagne toast, butler services etc.
34
Multiple Responses Allowed
2013 Romance Travel Study: Honeymoons
XO GROUP INC.
location comes first even before value
35
2013 Romance Travel Study: Honeymoons
GROUP INC. XOXO GROUP INC.
one-third (35%) opt for an all-inclusive resort Honeymoon Accommodations Selected
More than 1 in 4 (28%) of couples stay in multiple accommodation types
36
Multiple Responses Allowed
All Inclusive Resort
35%
Luxury Hotel
24%
Resort - Not All Inclusive
20%
Standard Hotel
18%
B&B/Inn
12%
Cruise (multi-day)
10%
Rental House/Condo/Villa
9%
Lodge/Cabin
6%
Hotel - Budget
5%
Campsite/Tent
2%
Motel
1%
Base: Honeymoon Respondents and did not spend entire honeymoon on a cruise
2013 Romance Travel Study: Honeymoons
XO GROUP INC.
• 8 in 10 stay at a hotel/resort during their honeymoon • 6 in 10 (59%) choose a national brand • 3 in 10 opt for a boutique hotel
37 37
Multiple Responses Allowed
Base: Stayed at a hotel or resort
2013 Romance Travel Study: Honeymoons
GROUP INC. XOXOGROUP INC.
when booking national brands, deals are considered most important Top 10 National Brands
Marriott Sandals Resorts Hilton Couples Resorts Hyatt Sheraton Holiday Inn Disney Best Western Secrets Resorts
8% 7% 6% 4% 4% 3% 3% 3% 3% 3%
Base: Stayed at a Hotel /Resort
Top Reasons Selected Brand
We got a great deal
49%
This brand offered the best value for our money
44%
The brand is known as a luxury hotel/resort
38%
This brand offered the best atmosphere
37%
This brand had the best location in the area
37%
This brand offered the best amenities/activities
37%
The brand was recommended to us
36%
We are comfortable with the brand
36%
This brand offered the best service
30%
We have stayed with the brand before
28%
We belong to their rewards program
18%
It was the only brand hotel/resort within our price range
10%
Base: Total National Hotel/Resort Brand Selections
38
Multiple Responses Allowed
2013 Romance Travel Study: Honeymoons
GROUP INC. XOXO GROUP INC.
what are they spending on?
XO GROUP INC.
couples pay for the majority of their honeymoon themselves 21% of couples include honeymoons in their registry…up from 12% in 2010
• 31% of parents contribute at least something to the couple’s honeymoon 40
Base: Taken Honeymoon
2013 Romance Travel Study: Honeymoons
GROUP INC. XOXOGROUP INC.
the majority of honeymoon spend is on lodging (48%), followed by travel (32%) •
25% spent over $3,000 on their lodging
•
26% spent over $6,000 on their total honeymoon TRAVEL
LODGING
TOTAL TRAVEL & LODGING
Includes: Transportation, accommodations, meals, activities, attractions, shopping, etc.
AVERAGE SPEND (2 people)
$1,503
•
41
TOTAL HONEYMOON
Base: Taken Honeymoon
$2,285
$3,788
$4,744
almost 8 in 10 (77%) spend more than on a typical vacation
2013 Romance Travel Study: Honeymoons
XO GROUP INC.
spending has increased after several years of decline
42
2013 Romance Travel Study: Honeymoons
GROUP INC. XOXO GROUP INC.
couples are scaling back less
2013 Romance Travel Study: Honeymoons
XO GROUP INC.
0ver 1 in 4 (27%) use reward points towards their honeymoon Type of Rewards
44
Airline miles
14%
Credit card miles/points
12%
Hotel rewards program points
8%
Car rental rewards program points
2%
Other loyalty program points/miles
3%
Multiple Responses Allowed
2013 Romance Travel Study: Honeymoons
GROUP INC. XOXOGROUP INC.
airline miles and hotel rewards used most often • Roughly 1 in 4 use rewards for upgrades Airline Miles •
To pay for the tickets
79%
•
To upgrade our seats
24%
•
At airline partner
16%
Base: Taken Honeymoon AND Used Airline Miles for Honeymoon
Hotel Rewards • To pay for a portion of our stay
52%
• To pay for our entire stay
34%
• To upgrade our accommodations
29%
• To extend our stay longer than we could otherwise afford
12%
• At a hotel partner
11%
Base: Taken Honeymoon AND Used Hotel Rewards for Honeymoon
45
Multiple Responses Allowed
2013 Romance Travel Study: Honeymoons
45 XO GROUP INC.
shopping starts before the honeymoon Items Purchased for Honeymoon
Lingerie Sunscreen Bathing suits Casual wear Shoes Sunglasses Evening wear Books Luggage Cosmetics Camera Jewelry Outdoor equipment Media entertainment Video camera Film
46
64% 60% 58% 54% 39% 31% 31% 26% 24% 22% 20% 12% 10% 4% 4% 2%
Virtually all (93%) purchase items specifically for their honeymoon
Base: Respondents who Did/Planned to Do/Are Considering a Honeymoon and did/will select any region; Multiple Responses Allowed
2013 Romance Travel Study: Honeymoons
GROUP INC. XOXO GROUP INC.
2 in 3 book “extras”
47
2013 Romance Travel Study: Honeymoons
GROUP INC. XOXOGROUP INC.
relaxation is a priority
48
4-point Agreement Scale: Top 2 Box
2013 Romance Travel Study: Honeymoons
48 XO GROUP INC.
9 in 10 (89%) opt for relaxing, yet 3 in 4 (74%) do select activities Honeymoon Activities
7 in 10 were on social media sites during their honeymoon—in fact, 68% were on Facebook
49
Base: Total Taken Honeymoon
Multiple Responses Allowed
Resting/Relaxing
89%
Fine dining
74%
Beach/Sunning
70%
Shopping
58%
Tours
56%
Water activities
55%
Discovering local towns & culture
54%
Outdoor activities
43%
Spa treatments/visits
35%
Cultural activities
30%
Nightlife
29%
Sporting activities
15%
Casino/Gambling
12%
Theme parks
7%
2013 Romance Travel Study: Honeymoons
XO GROUP INC.
satisfaction starts with the location 53% of couples definitely will return to their honeymoon destination at a later date
50
Base: Total Taken Honeymoon
2013 Romance Travel Study: Honeymoons
XO GROUP INC.
key segments
XO GROUP INC.
how are they different? Demographics
International
Domestic
Average Age
29.1
28.8
Graduated College+
90%
80%
Employed Full-Time
80%
66%
$80,356
$51,915
International
Domestic
New England
7%
4%
Middle Atlantic
17%
12%
South Atlantic
19%
16%
East North Central
14%
20%
West North Central
8%
11%
East South Central
4%
5%
West South Central
9%
9%
Mountain
7%
10%
Pacific
16%
12%
Median HHI Geographic Residence
52
2013 Romance Travel Study: Honeymoons
XO GROUP INC.
how is a domestic honeymoon different? • sun, sand & surf not a priority: only 21% consider it a top 3 (compared to 47% of international) • They are far less costly: an average spend of $2,832 versus $5,480 • They are shorter: 7.0 days, on average (compared to 8.5 days) • Are more likely to be book directly with vendor for accommodations (59% vs. 42%) • Less likely to require luxurious accommodations (35% versus 54%)
53
Base: Honeymooned Exclusively in Continental U.S.
2013 Romance Travel Study: Honeymoons
GROUP INC. XOXOGROUP INC.
how is an international honeymoon different? • longer planning timeline: begin research 7.7 months out, on average (compared to 6.2) • honeymoon registry more common: 23% (compared to 16%) • most book air travel: 93% (compared to 48%) • book all-inclusive packages: 47% (compared to 14%) • use travel agents for accommodations: 35% (compared to 9%) and travel (32% and 7%) • book more “extras”: 75% (compared to 41%) • They are far more expensive: an average spend of $5,480 versus $2,832
54
Base: Took an International Honeymoon (includes Hawaii)
2013 Romance Travel Study: Honeymoons
GROUP INC. XOXOGROUP INC.
2013 Romance Travel: Honeymoons
XO GROUP INC.
Appendix
XO GROUP INC.
Caribbean honeymooners are more likely to visit the Bahamas before and/or after their honeymoon •
21% of all honeymooners took a trip to the Caribbean before their wedding
•
12% of all honeymooners took a trip to the Caribbean after their honeymoon Top Caribbean Destinations Any Caribbean Honeymoon Jamaica Dominican Rep. St. Lucia The Bahamas
Vacation Prior Vacation After Honeymoon (up to 2 years) (up to 2 years after)
26%
29%
18%
24% 14% 5% 40%
27% 16% 16% 16%
28% 18% 20% 34%
St. Thomas
15%
8%
18%
Puerto Rico Aruba Antigua & Barbuda Cayman Islands St. Maarten Turks & Caicos St. John St. Martin Barbados British Virgin Islands St. Kitts & Nevis
16% 9% 3% 11% 9% 7% 6% 6% 2% 5% 4%
7% 7% 6% 6% 6% 5% 4% 4% 3% 3% 3%
18% 16% % 13% 10% 19% 11% 10% 10% 12% 6%
St. Croix
2%
2%
11%
Curacao
3%
2%
4%
Percents in table are based on those that took a Caribbean honeymoon
57
Base: Caribbean Honeymoons
2013 Romance Travel Study: Honeymoons
GROUP INC. XOXO GROUP INC.
Mexico honeymooners are more likely to visit Cancun before and /or after their honeymoon •
13% of all honeymooners took a trip to Mexico before their wedding
•
6% of all honeymooners took a trip to Mexico after their honeymoon
Top Mexico Destinations Any Mexican Honeymoon
Vacation Prior Vacation After Honeymoon (up to 2 years) (up to 2 years after)
20%
11%
13%
Cancun
32%
29%
39%
Riviera Maya
14%
25%
28%
Playa Del Carmen
13%
16%
24%
Cozumel
28%
15%
28%
Los Cabos
12%
14%
24%
Puerto Vallarta
16%
10%
27%
Isla Mujeres
4%
6%
11%
Tulum
5%
6%
9%
Percents in table are based on those that took a honeymoon in Mexico
58
Base: Mexican Honeymoons
2013 Romance Travel Study: Honeymoons
GROUP INC. XOXO GROUP INC.
Hawaii honeymooners are more likely to visit Oahu before and Maui after their honeymoon •
8% of all honeymooners took a trip to Hawaii before their wedding
•
8% of all honeymooners took a trip to Mexico after their honeymoon Top Hawaiian Destinations
Vacation Prior (up to 2 years)
Honeymoon
Vacation After (up to 2 years)
13%
12%
14%
Maui
39%
55%
57%
Kauai
31%
38%
43%
Oahu
42%
37%
32%
The Big Island
37%
23%
43%
Lanai
6%
4%
13%
Molokai
5%
2%
11%
Any Hawaiian Honeymoon
Percents in table are based on those that took a honeymoon in Hawaii
59
Base: Hawaii Honeymoons
2013 Romance Travel Study: Honeymoons
GROUP INC. XOXO GROUP INC.
Central/South America honeymooners are more likely to visit Costa Rica for any trip Top Central / South American Destinations
60
Vacation Prior Vacation after Honeymoon (up to 2 years) (up to 2 years)
Costa Rica
40%
49%
38%
Belize
24%
24%
21%
Honduras
19%
8%
13%
Brazil
13%
6%
25%
Peru
6%
5%
15%
Argentina
10%
5%
10%
Nicaragua
5%
4%
8%
Panama
6%
4%
16%
Ecuador
10%
3%
5%
Galapagos Islands
3%
2%
8%
Columbia
11%
2%
10%
Venezuela
3%
2%
5%
Guatemala
8%
2%
7%
Base: Central/South America destination weddings
2013 Romance Travel Study: Destination Weddings
GROUP INC. XOXO GROUP INC.
Europe honeymooners are more likely to visit France before and Italy after their honeymoon •
13% of all honeymooners took a trip to Europe before their wedding
•
14% of all honeymooners took a trip to Europe after their honeymoon Vacation Prior (up to 2 years)
Honeymoon
Vacation After (up to 2 years)
Any European Honeymoon
24%
11%
21%
Italy
31%
46%
41%
France
37%
33%
31%
Greece
12%
21%
26%
Spain
18%
18%
24%
United Kingdom
33%
18%
36%
Ireland
18%
11%
25%
Germany
20%
10%
20%
Croatia
5%
7%
7%
Austria
10%
6%
10%
Turkey
5%
6%
9%
Switzerland
10%
5%
12%
Portugal
5%
4%
8%
Netherlands
13%
4%
13%
Iceland
2%
2%
5%
Belgium
13%
2%
6%
Czech Republic
6%
2%
11%
Denmark
3%
2%
5%
Norway
3%
2%
9%
Sweden
4%
2%
7%
Top European Destinations
61
Base: Europe Honeymoons
2013 Romance Travel Study: Honeymoons
GROUP INC. XOXO GROUP INC.
