Honeymoons Media Kit

Letter from

the editor W

elcome to Honeymoons, a new multi-media publication that brings alive the wonderful array of possibilities for couples planning their honeymoons, second honeymoons or romantic holidays. The Honeymoons stable includes a magazine (to be launched in late 2014) in both printed and interactive digital format, a website, a regular e-newsletter, TV channel, and a presence on the major social media platforms. With more than $850 million per year being spent by Australian couples on their honeymoons, this is a key market for resorts, cruise providers and destinations. The Honeymoons website, www.honeymoons.com.au, offers resorts and holiday providers a revolutionary new way to brand themselves online in a very visually powerful and engaging way – with complete flexibility in layout and design to reflect unique branding requirements.

Emma Stirling Editor-in-Chief

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HONEYMOONS is designed to capture the imagination of couples choosing their special holiday, connecting them with top luxury destinations, and providing reviews, video content, honeymoon packages and other information to make their honeymoon an unforgettable experience.

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The Honeymoons

READER

The Honeymoons network delivers highly engaged users, who are planning one of the biggest holidays of their lifetimes. • Average age of Australian brides – 27.7 years • Average age of Australian grooms – 31.5 years • On average, the honeymoon is booked 4 months before the wedding. • The length of an average honeymoon is 8 days • The average Australian couple spends about $7,105 for the honeymoon packages1 and this doesn’t include expenditures once they’re at their destination. • On average, there are 120,000 marriages each year in Australia2 – so an approximate amount spent by Australian couples on honeymoons each year is $852 million just on flights and accomodation.

1. Source: Bride To Be magazines 2010 “Cost of Love” survey. 2. Source: Australian Bureau of Statistics, ‘The 121,752 marriages registered in 2011 represented an increase of 576 (0.5%) From the 121,175 marriages registered in Australia in 2010. This is the highest number f marriages registered in a single year and continues the relativity steady increase in marriages since 2001.’

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Digital Advertising

OPPORTUNITIES Feature yourself on Honeymoons, with a wide range of advertising options, tailored to meet your exact requirements.

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Resort and destination

LISTINGS

Platinum – Designed for resort portfolios and travel management groups to provide listings for each of the properties or tours worldwide. • Featured listing • Video content • Full flexibility of listing layout for each property, to reflect branding requirements • Top destination article • Featured on Honeymoons online TV channel

Gold – Designed for individual resort, tour and destination listings. • Featured listing • Video content • Full flexibility of listing layout for each property, to reflect branding requirements • Top destination article • Featured on Honeymoons online TV channel

Silver – Designed for individual resort, tour and destination listings. • Standard listing • Video content • Templated listing layout

Bronze – Designed for individual resort, tour and destination listings. • Standard listing • Templated listing layout

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Banner

ADVERTISING Leaderboard The 728x90 leader board is a strong, top-fold presence on any channel page. Increase your brand awareness and receive a better response by advertising on a targeted or broad-reach run-of-site basis.

Full Banner The 468x60 full banner provides high visibility advertising on a targeted or broad-reach run of site basis.

Island The 300x250 Run-of-site Island rectangle is a strong presence on a targeted or broad-reach run-of-site basis.

Rectangle 180x150 vertical rectangle provides a striking option for your advertising on a targeted or broad-reach run-of-site basis.

Wide Skyscraper The 160x600 skyscraper ensures your advert is unavoidable on targeted or broad-reach run-of-site basis.

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Media

TARGETING Run of Site Target brand campaigns and promotions across the website (conditions apply).

Targeted Media Leverage strategic targeting solutions to reach the right audience at the right moment. • Geographic Targeting: City, State, Post Code, Country, etc. • Content Targeting: destination, theme, or keyword • Sequential Targeting: takes users through a series of brand messages • Behavioral Targeting: targeting based on audience behaviors on honeymoons.com. au and the web universe, e.g., searched for “luxury honeymoons” in a search engine.

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Email MARKETING Connect to couples planning their honeymoon

Honeymoons.com.au will help you drive sales, increase traffic, generate leads and promote your brand via direct marketing.

The right message at the right time Reach couples at the time they are planning and booking their honeymoon.

Opportunities Solus Emails – exclusive emails that showcase your resort or brand. Honeymoon regular newsletter – Sponsorship available on these content rich bulletins.

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Contact Commercial Anthony Denahy | Director, Sales and Marketing T: 0412 435 431 E: [email protected] Editorial Emma Stirling | Editor-in-Chief T: 0410 511 351 E: [email protected]

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Design | www.stephcrevatin.com