25TH ANNIVERSARY

Toronto LGBT Film Festival 2015 SPONSORSHIP

Toronto LGBT Film Festival

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The Festival

The Festival The Inside Out Toronto LGBT Film Festival is the premiere cultural event in Toronto’s LGBT (Lesbian, Gay, Bisexual and Trans) communities. Inside Out presents the third largest film festival in Toronto and ranks among the top five LGBT film festivals in the world. The Festival has developed an international reputation among audiences, film industry professionals and the media, receiving widespread acclaim for its commitment to showcasing the best and most diverse LGBT film and video from Canada and around the world. Festival screenings take place primarily at the state-of-the-art TIFF Bell Lightbox, which has quickly established itself as an internationally renowned venue for the exhbition of film in Toronto.

When The Inside Out Toronto Lesbian and Gay Film and Video Festival takes place over 11 days each May, serving as a rite of spring for the LGBT community and the unofficial start of the summer Pride season in Toronto. The 25th Annual Festival takes place May 21st to May 31st, 2015. Inside Out’s marketing begins early in the Spring with excitement over the upcoming Festival continuing to grow in April with our official Festival Launch fundraiser and press conference. The anticipation builds through the opening of our advance box office at the beginning of May and culminates with the arrival of Opening Night.

Attendance Over 11 days, the Festival draws crowds close to 35,000 to screenings, artist talks, panel discussions, installations and parties that highlight the diversity of the LGBT communities. Although Inside Out’s target audience is the LGBT community in the Greater Toronto Area, the Festival attracts guests from the film industry in Canada and around the World. The Festival also appeals to film-lovers of all persuasions attracting cinephiles from the general population interested in local and international cinema. Our audience is split fairly evenly between men and women representing diverse cultural backgrounds.

Toronto LGBT Film Festival

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Our Audience With the value of the ‘pink dollar’ conservatively estimated at $75 billion, Inside Out provides a demographic profile composed of upper income, well-educated consumers with high disposable incomes who are brand loyal. • 53% are male, 45% are female • 47% of attendees are 36 to 55 years old followed by 42% between the ages of 24 to 35. • 38% have an undergrad degree (compared to 11% of the Canadian population) • 26% have a post-graduate degree (compared to 3% Canadian population) • 36% have household incomes of $100,000 or more • 77% ACTIVELY support brand, products or services that sponsor Inside Out

The Films Inside Out programs approximately 200 films and videos presented in 70 screenings. The Festival screens feature-length and short narratives and documentaries from more than 30 countries, representing the spectrum of genres from mainstream date movies to international art house cinema and everything in between. Highlights include Gala premieres, the International Focus, the Canadian Showcase, our popular Icon Documentary Series, as well as special free and discounted screenings for youth, students and families. Homegrown talent is showcased and celebrated with the Local Heroes shorts screening and party.

Our Mandate Challenging Attitudes. Changing Lives. Inside Out is a not-for-profit charity that exists to challenge attitudes and change lives through the promotion, production, and exhibition of film and video by and about Lesbian, Gay, Bisexual and Trans (LGBT) people of all ages, races and abilities. Through a variety of initiatives, we are committed to nurturing and supporting new and established artists yearround while creating a supportive, inclusive environment for audiences to view the best and most diverse work of interest to the LGBT community.

Bronze Sponsor $5,000

Silver Sponsor $10,000

Gold Sponsor $15,000

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Platinum Sponsor $20,000

Presenting Sponsor

Sponsorship Levels

LOGO PLACEMENT Festival Tickets

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Audience Award Ballots (35,000)

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Festival Postcards Festival Print Ads Festival Volunteer T-Shirts Festival Print Ads - Xtra! and NOW Festival Poster Festival Prescreening Trailer Festival Program Guide Festival Website with link Festival Venue Signage Festival Pullout Guide

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ADVERTISING AND RECOGNITION Sponsor 30 second trailer

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Opening

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Back Cover

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Full colour

Full B&W

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Opening Night Gala

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Centrepiece Gala

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Closing Night Gala

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General Ticket Vouchers

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Sponsor signage at venues Banner ads on insideout.ca Written recognition in press release Naming opportunity Verbal recognition at all screenings E-newsletter inclusion Screening sponsorship Pre-screening slide Program Guide advertisement

Placement of items in gift bags

(partial list)

RBC Royal Bank Xtra! TD Canada Trust Toronto Star Via Rail Canada NBC Universal NOW Magazine Urban Source Catering Autoshare Charles Street Video Showcase CIBC Deluxe Town Inn Suites Whole Foods OUTtv Pizza Pizza Precision Transfer Here!

Steam Whistle Absolute Vodka Fido Famous Players Navigator Movieola Cineplex Media Digital Fin Proud FM Cruiseline Nella Bella NFB Entertainment Partners Canada Crest Whitestrips Chapters Hershey Kodak Starbucks Alliance Atlantis

Sponsorship Contact Brad Campbell Director of Corporate Sales 416.977.6847 [email protected]

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SAMPLING Distribution of promotional materials

Present and Past Inside Out Sponsors

Inside Out 401 Richmond Street West, Suite 219 Toronto, ON M5V 3A8 P 416.977.6847 F 416.977.8025 insideout.ca

TICKETS

We are happy to discuss customized packages that are tailored to your organizations needs.

Sponsorship Elements

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We provide an excellent opportunity for businesses to show support for the arts community, the LGBT communities and to market your product or service to an influential and affluent audience all at the same time. Inside Out produces the largest film festival of its kind in Canada and the third largest in the World. The 21 st annua

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Program Guide

Website

Pullout Guide

The Program Guide is the most comprehensive source of information about the Festival. It is read cover-to-cover by festivalgoers when choosing their films and referred to constantly during the 11 day Festival. Many keep the guide for reference (film information, community listings) long after the Festival is over.

With over 2,000,000 hits during the month of May, the Inside Out Festival website is quickly becoming the most important tool for communicating with members, Festival-goers and the filmmaking community. The Festival website goes live in April and includes Festival program guide, event and party information with an on-line box office with links to trailers and reviews. Post–Festival award announcements, submission information, press releases and screening/event invitations keep the site active throughout the year.

The Festival Pull-out guide appears in Xtra!, Toronto’s Lesbian and Gay Biweekly in the weeks leading up to the Festival. The Pull-out guide is the centrespread of the eight-page HOT & BUTTERED supplement, which includes film reviews, feature stories and director profiles.

22,500 copies are distributed to strategic locations in the downtown core beginning the last week in April and continuing until the end of the Festival. The Guide is also mailed to Inside Out members, donors and a range of business and community leaders who support the Festival.

Sponsorship Elements

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Screening Slides

Volunteer t-shirts

VIP party invites

The pre-screening slides display sponsor advertising on the screen as audience members enter the theatre. Slides are in full view for 15 to 30 minutes before every Festival screening (70 separate screenings over 11 days).

The Festival relies heavily on our volunteers to ensure the smooth flow of traffic in and out of the theatres and to assist with other front-of-house duties. As part of the volunteer T-shirt design, sponsor logos are constantly visible to all audience members as they enter (often waiting in line) and leave the theatres over the course of the 11 days.

Opening Night and Filmmakers’ Brunch are among two of the Festival parties where exclusive invitations are issued to Festival VIP’s, sponsors and industry guests. The Presenting Sponsor is recognized on all party invites.

Festival Trailer Each year the Festival engages a Toronto filmmaker to create a 45-second trailer that engages our audience, builds excitement and promotes the Festival sponsors. The trailer is played before every Festival screening (70 separate screenings over 11 days).

Festival Signage Large signage with the Festival Identity and sponsor logos are positioned for maximum visibility at all Festival parties and events.

Festival Print Advertisements Xtra! and NOW Magazines Sponsor logo placement on advertisements in both Xtra! and NOW magazines begin in April and run throughout the month of May to keep the Festival top-of-mind with their culturally active readers.

Posters Posters are distributed three weeks before the Festival and include indoor and outdoor placement in the downtown core. They are designed to add an inescapable layer of awareness to our advertising campaign.

E-newsletter During the year Inside Out produces a bi-weekly e-newsletter informing audience members, patrons, partners and supporters of year-round activities and upcoming events. The e-newsletter reaches close to 6,000 people.

Postcards Several print runs of Festival postcards are distributed throughout the city as an initial reminder of the upcoming Festival and to promote the many highlights.

Festival Tickets Over 35,000 tickets are sold annually to the Festival with many screenings sold out well before the actual day. Logo exposure on the front of tickets is an exclusive benefit of the presenting sponsor.

Audience Award and Ballots Close to 35,000 ballots are handed out to all audience members at every screening to vote for their favourite films, the Presenting Sponsor’s logo is on all ballots. Audience opinion decides the winner of the favourite feature-length film or video named after the Presenting Sponsor.

Verbal Recognition Prior to each Festival screening, the Presenting Sponsor and the screening sponsor will be acknowledged in the introductory speeches.

Trailer The opportunity to have your organizations 30-second commercial played before all 70 screenings during the 11 days of the Festival.

Gala, Screening, and Party Sponsorships All sponsor packages are customizable to ensure your marketing objectives are met. In addition, your sponsor elements are available to purchase on their own, independent of sponsor level.