SAP® WCEM to hybris – Chart Your Way to the Future Webinar | October 8, 2013 Karsten Reuter | Director eCommerce Practice
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SAP to Acquire hybris
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Agenda
Ú What about SAP Web Channel? Ú CoreMedia LiveContext Ú Demo Ú Integration Pattern Ú To the future with hybris
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What about SAP Web Channel?
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The go forward commerce solution is clearly hybris, therefore over time, we’ll give customers the option to consider
migrating away from our Web Channel product that we have now into the hybris solution. But we’re positioning hybris as the right answer. That team is intimately involved and will help on the deeper
integration of hybris into SAP ERP because they have a lot of good expertise as to how that works. Jonathan Becher | SAP CMO Redefining the future of commerce August 6, 2013 http://sapve.sap.com.edgesuite.net/public/?1386 5© CoreMedia | 16 October 2013 | 5
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SAP® Web Channel Experience Management
CAUTION
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IF you… is a great product
www.coremedia.com
Ú Are committed to SAP CRM and/or ERP Ú Have products, price rules, configuration defined in SAP Ú Do not want to replicate data Ú Have SAP development know how Ú Implement CoreMedia LiveContext for a compelling user experience
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SAP® WCEM Strengths Ú Tight integration with SAP backends Ú Product configuration Ú Price rules Ú Promotions Ú Customer data Ú Installed base Ú Infrastructure Landscape
Ú Fast deployment, small footprint Ú Low implementation cost Ú One platform for Commerce, Service and Marketing Ú State-of-the-art modular architecture
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So what went wrong with WCEM? Ú It is great if you are a SAP customer, but only if you are a SAP customer Ú Did not live up to its promise Ú Not competitive outside the SAP ecosystem Ú Positioning with analysts was poor Ú Does not address user experience and marketing needs Ú Poor SEO Ú No compelling landing pages Ú No editorial/marketing content Ú No personalization/contextualization Ú No flexible layouts Ú Multiple Management UIs Ú Mobile strategy came late Ú It has been perceived as a technology refresh for ISA 10 © CoreMedia | 16 October 2013 | 10
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SAP chose CoreMedia to address the limitations with Ú Flexible and easy-to-create landing pages Ú Easy-to-manage rich marketing content Ú Personalization and contextualization based on Ú User segmentation Ú Click behavior Ú Time, date, location Ú Additional configurable context sources
Ú Improved SEO Ú Configurable title and keywords
Ú Seamless mixing of Product Catalog with Marketing Content Ú Flexible Layouts
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Demo
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Successful Implementations
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Integration Pattern
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CoreMedia LiveContext Integration into WCEM with Slots Secondary Navigation Banner
Teaser-Area
…. …
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Footer
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High Level Architecture
Content Content Content Slot Slot Slot
Result: HTML snippets containing texts, links, image-, style- and script-links and shop context data
Result: complete HTML page
WCEM Result: images, styles, scripts
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Proxy Servlet
(with failover and load balancing function)
getContent(shopId, slotId, context)
Content Connector
Result: images, styles, scripts
CoreMedia CoreMedia CAE CoreMedia CAE CAE
CoreMedia Backend
CoreMedia Content Server
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Advantages of Integration with Content Slots Ú Seamless experience for end users Ú All requests handled by eCommerce system Ú Pages, CSS, JavaScript, Images etc. Ú Therefore easy session handling and https switching
Ú Flexible content placement with context information Ú Simple architecture Ú No disruption of commerce flows
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To the future with hybris What can we expect for WCEM?
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The go forward commerce solution is clearly hybris, therefore over time, we’ll give customers the option to consider
migrating away from our Web Channel product that we have now into the hybris solution. But we’re positioning hybris as the right answer. That team is intimately involved and will help on the deeper
integration of hybris into SAP ERP because they have a lot of good expertise as to how that works. Jonathan Becher | SAP CMO Redefining the future of commerce August 6, 2013 http://sapve.sap.com.edgesuite.net/public/?1386 19 © CoreMedia | 16 October 2013 | 19
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The future of WCEM and eCommerce at SAP Ú SAP has issued the following information related to WCEM Ú hybris is “the” Commerce solution for SAP Ú The Commerce team at SAP is now supporting hybris in providing a deeper integration into the SAP backends Ú WCEM will be supported until 2020, in line with the support obligations
Ú CoreMedia’s read on this Ú WCEM is now in maintenance mode and we do not expect new feature releases (beyond the announced service pack) Ú It will take a significant amount of time until an integration of hybris with SAP ERP and CRM is on par with the current WCEM integration e.g. Ú Product Configuration Ú Services 20 © CoreMedia | 16 October 2013 | 20
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CoreMedia LiveContext & hybris
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The Integration Pattern of CoreMedia LiveContext with SAP WCEM is fully applicable to hybris!
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J
Eng
Compatible Technology Ú CoreMedia and hybris share the same technology stack Ú Java/J2EE Ú Spring Ú Apache Solr Ú jQuery
A
Java/J2EE Spring
Ú Integration capabilities have already been validated Ú Fragment integration works with hybris
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Apache Solr jQuery
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The same integration scenario works with hybris
Content Content Content Slot Slot Slot
Result: HTML snippets containing texts, links, image-, style- and script-links and shop context data
Result: complete HTML page
Result: images, styles, scripts
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Proxy Servlet
(with failover and load balancing function)
getContent(shopId, slotId, context)
Content Connector
Result: images, styles, scripts
CoreMedia CoreMedia CAE CoreMedia CAE CAE
CoreMedia Backend
CoreMedia Content Server
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What does that mean for current WCEM customers?
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With CoreMedia LiveContext you can build a bridge to the future Ú With CoreMedia LiveContext you can address shortcomings today and secure your investment for your next eCommerce platform
Ú Without writing off your current investment and migrating to a new platform which comes with Ú A major project Ú License cost Ú Migration cost Ú Building integration with SAP backends that is not yet available
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CoreMedia LiveContext For your success with Web Channel Ú Flexible and easy to create landing pages Ú Easy to create rich marketing content Ú Personalization and contextualization Ú Improved SEO Ú Seamless mixing of Product Catalog with Marketing Content Ú Flexible Layouts
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Which Ú Drives higher sales per shopping basket Ú Increases cross-sell and upsell for B2B & B2C customers Ú Keeps a site visitor on a web page longer and lowers abandonment rates Ú Improves click through and conversion rates
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Learn more about CoreMedia LiveContext www.coremedia.com/livecontext 29 © CoreMedia | 16 October 2013 | 29
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Karsten Reuter | Director eCommerce Practice
[email protected]
Hamburg
[email protected] tel +49.40.32 55 87.0
San Francisco
[email protected] tel +1.415.371.0400
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Washington
[email protected] tel +1.703.945.1079
London
[email protected] tel +44.207.849.3317
Singapore
[email protected] tel +65.6562.8866
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