Pruksa Real Estate Pcl. August 2011

22/08/54 Urnano Urbano Absolute, Absolute, Sathon Sathon

1

Contents

Section 1 : Company Highlights & Advantages Section 2 : Strategic Planning & Product Section 3 : International Updates

Section 4 : Financial Performance

22/08/54

2

Corporate Vision and Goals

Vision

“Pruksa is one of the top ten residential real estate companies in Asia focusing in World Class Quality Management with strong fundamental and sustainable growth. We maximize customers and employees satisfaction and returns to shareholders and uphold the social responsibilities in all the countries we do business in.”  Be one of the top ten residential developers in Asia

Goals

 Generate at least 25% per year revenue growth  Generate at least 18% net margin  Revenue of 100,000 million Baht by 2017

22/08/54

3

A Successful Road Map

2010 Credit Rating Upgraded to A by TRIS

2010 Still # 1 in Thailand Presale – THB 38.75 bn Revenue – THB 23.4 bn 2009 # 1 in Thailand Presale - THB 23 bn Revenue - THB 19 bn

2008 Presale - THB 16 bn Dec 2005 Registered as a Public Company Limited and listed on SET 20 April 1993 Pruksa Real Estate founded by K.Thongma

22/08/54

2011 - New Precast Factory adds another 430 house / mo. 2010 Launched Internationnal booking in Maldive, India 2007 First condominium transferring

2006  Implement SBU strategy in organization

2004 Built “Precast Concrete Factory” a new construction technology in Thailand – 260 houses / mo.

4

No. 1 Thailand Residential Developer

Distinguished Production

 Proven right and unique business model providing competitive advantages  Being both builder and developer, we control costs, time, qualified material with no mark-up paid to main contractors.  Not only leader in civil engineering but also regional recognition gainer for its best architecture hi-rise Condo in Asia 

Wide product coverage (house type, design, price)

 Short Construction time for low-rise. Business cycle competitive advantage  111 days in 2008 / 91 days in 2009 / ~ 115 days in 2010 / 145 days in 2Q‟11

On-going Staff Dev.

High GM, Fast growth

 High Gross margin of 38 % in 2009 – 11  108% Asset Turnover in 2009, 88% in 2010, 68% in 2Q‟11  Strong growth in asset, more than triple from 2007 to Bt. 41 billion in 2Q‟11.  Strong Financial Condition during growth as No. 1 Housing revenue since 2009  Continuous product Development to meet “Real Demand”  Divide PS into Special Business Unit to allow effective “Brand Management” on its own  Diversify SBU strategic plan including International business to support long term

22/08/54 growth.  Strong team with company‟s culture to promote on-going development

5

1) Unique Business Model

4 Competitive Strengths

Strong Barrier to Entry in TH

2) Dominant Player in large “Real Demand” Market Segment

3) Strong Platform and Strategy to capture Growth 4) FAST growth,

22/08/54

Strong Financial Condition 6

PS Unique Business Model  Uniqueness : Right / Mass Production at low cost thus barrier to entry

Integrated Developer

Organization Structure

Developer +Contractor +Manufacturer

Business Process

Short Working Capital required

Catch up New Lifestyle

High Working Capital

(Low Rise+ High Rise)

Modern Trade Developer (Low Rise : TH, SDH)

Portfolio Management (High Rise : Condominium)

Customer Value Product/Project/Service +Cost Leadership +Price Leadership Easy Business Expansion

Barriers To Entry In TH

To be No.1 Developer

Long-Term Growth

Effective Integration leads to Penetration Pricing Possibility with

22/08/54

Competitive Customer Value

Town House Competitive Pricing Model & Good Customer Value

Single-Detached House Competitive Pricing Model & Good Customer Value

Condominium Competitive Pricing Model & Good Customer Value

7

Special Technology & Mass Production

 Being a technology leader and market leader has enabled Pruksa to have mass production capability

 To reduce production time and number of skilled labour which leads to cost efficiency

 To produce consistent and high quality products

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8

Tunnel System: for TH Construction

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9

Precast Factory & advantages  Precise and sustainable quality control  Minimum material and product waste  Shorten production period  Facilitate and speed up erection at site  Faster handover time to customer  Reduce labour cost Minimum labor Less dependence on skilled labor Continuous production in all season Flexible product range

 Able to control pollution 22/08/54

10

All plant summary – Total 690 Units / month Plant

Production Line

PCF 1 (Carrousel I)

Semi Automated Carrousel System

PCF 2 (Fence Factory) PCF 3 (Slab & Special Element Factory)

Output

Expected Capacity / Month

House Wall

76,000 square metre (gross area) equiv. to 260 house unit

Fixed Mould System

House Fence

2,600 cubic metre or equiv.to 1,200 house fence

Fixed Mould System

Slab & Special Element for House

4,800 cubic metre or equiv. to 690 house unit

PCF 4 (Condo & Façade Factory)

Fixed Mould System

-Condominium wall and Façade

16,000 square metre or equiv.to 320 units

-Townhouse Facade

2,000 square metre or eqiv.to 900 house unit

PCF 5 (Carrousel II)

Fully automated Carrousel System

House Wall

126,000 square metre (gross area) equiv. to 430 house unit

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11

Contents

Section 1 : Company Highlights & Advantages Section 2 : Strategic Planning & Product

Section 3 : International Updates Section 4 : Financial Performance

22/08/54

12

Strategic Direction PS Business Platform

Original Business Platform until 2008 2009

2010

New Business

PS Brands & Locations Zone Per Unit Price (M฿)

Sub Urban

Connecting

CBD (Near MRT/BTS/Density Area)

In-Town

2011

Upcountry

International

0.5 - 0.7

Ayutthaya 5-Storey Condo

0.7 - 0.9 0.9 – 1.0 1.0 – 1.4 1.4 – 1.8

2.0 - 2.5

2.5 – 3.0 2-Storey SDH

3.0 – 5.0 5.0 – 10.0

Nakornpathom

0.8–1.5 MB

0.7-1.4 MB

2-Storey TH 1.2 – 2.0 MB

0.8–1.5 MB

Maldives: Hulhumale

Condo 1.5 – 3.0 MB

Samutsakorn Mixed Used TH+Semi-DH +SDH 2-Storey TH

2- Condo Storey 2-14 TH MB. 2.0-3.0 2-3 Storey TH Condo 1.82.0-4.0 M฿ M฿ 3.0 M 2.0-6.0 ฿ MB The Patio 3 Storey

2-Storey SDH

Bangalore

BOI - Condo

1.8 – 2.0 2-Storey SDH

Khonkaen

Condo: 0.7-1.0 MB

2-Storey TH

2-Storey Semi-DH

India:

Three Storey TH TH : 3-5 M฿ 3 -5.0 MB 2-Storey SDH : 3 -5.0 MB /New Brand New Business/

SDH 5-10 MB

Niche market

Chonburi

Vietnam: Hai Phong

theme

Condo Condo 3-10.0 3.0-5.0 MB MB

Phuket

Townhouses

Logo

Brand

Segment

The Plant Citi

Stylish Middle income 2-3 Storey

2.0 – 4.0 / unit

Pruksa Town

Stylish Middle income 2 Storey

1.5 – 2.8 / unit

The Connect

Middle-low income

1.6 – 2.0 / unit

Pruksa Ville

Low income

1.0 - 1.5 / unit

Baan Pruksa

Low income

0.6 - 1.2 / unit

Urbano

Stylish Middle income 2 Storey

Reno Silvana (in Bangalore) 22/08/54

Middle –low income Middle income

Price (mil. Bt)

1.8 – 2.7 / unit Start @ 1.4 / unit Start @ 2.5 / unit 14

Single Detached Houses Logo

Brand

Segment

Price (mil. Bt)

Passorn

Middle-High income

2.5 – 10.0 / unit

The Plant

Middle income (Stylish SDH)

3.0 – 6.0 / unit

Pruksa Village

Middle-low income

2.0 – 3.0 / unit

Pruksa Nara

Middle-low income

1.9 – 3.0 / unit

Middle income

Start @ 3.2 / unit

Middle income

2.5 – 3.5 / unit

Silvana (in Bangalore) Pruksa Puri

Building process with precast

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15

Condominiums Logo

Brand

Segment

Price (mil. Baht)

The Plum

Middle-Low income

0.8 – 1.2 MBt / unit

IVY

Middle-High income

1.5 - 10.0 MBt / unit

The Seed

Middle income (Stylish Condo)

1.4 – 7.0 MBt / unit

Be you

Middle-Low income

0.8 – 1.5 MBt / unit

The Tree

Middle -Low income

0.8 – 2.2 MBt / unit

City Ville Condo

Low income

0.5 - 0.8 MBt / unit

Urbano Condo Chapter One Condolette 624 Condolette FUSE

Coral Ville (Maldives)

Middle-High income

2.0– 14 MBt / unit

Middle income

0.9 – 2.0 MBt / unit

Middle-high income

2.5 – 7.0 MBt / unit

Middle-Low income

0.8 – 1.0 MBt / unit

Middle-High income

2.7 – 8.5 MBt / unit

Middle-High income

3.8– 4.8 MBt / unit

16

Strong Team Synergy  Highly Skilled & Experienced Management Team in each Market Segment

CEO

 Interchangeable Management Team Business Development Team

SBU PK

CBO1

SBU PKV

SBU Connect

CBO2

SBU PV1

Townhouse

Supporting Team

SBU PS

SBU PT

CBO3

SBU CD1

Single Detached H.

SBU CD2

IB : VN

IB

Condo.

COO

CFRO

SBU CD3

SBU CD4

Condo.

Land Acquisitions, Purchasing

SBU SD3

IB : India Maldives

SDH

IB

CSO

HRM

PRECAST IT R&D Kaysorn Construction Co.

Treasury Budget & Fin. Planning IR .

22/08/54

HRD

Business Support Business Process

17

Contents

Section 1 : Company Highlights & Advantages Section 2 : Strategic Planning & Product

Section 3 : International Updates Section 4 : Financial Performance

22/08/54

18

India Updates Bangalore 100% own

Mumbai 50% JV with SOHAM Group of Companies

22/08/54

- Type: 321 SDH, TH 80, Total 401 units - Project Value ~ Bt. 1,589 m (Rp 2,270 m) - As of Jul’11, the accum. booking hits 210 units or ~ Bt. 521 m - First plot to transfer is scheduled in Q4’11 ~ Bt. 129 m - 2 nd phase of Bt. 800 m will open booking in Q3’11 - In Pimplas Village, Thane 300 units - Type: TH, SDH, Twin houses for middle income - Project Value ~ Bt. 1,500 m on 25 Acres (from total 150 Acres) - 1st phase to open by Q4’11

19

Display houses Single detached house - 70 SDH are under construction - 4 SDH are completed

- 30 Villas are expected to handover in Q4‟11.

Bird‟s eye view

20

Display houses

Townhouse - 45 TH are under construction. - 3 TH are completed - 5 units are expected to handover in Q4‟11

21

Maldives updates

Maldives - 80% JV with HDC - 5 storey CD in Hulhumale totals Bt. 3,500 m. - 1st phase (9 buildings) ~ Bt. 601 m of which 99% pre-sales - The first 2 buildings to be transferred by Q3‟11. 4 buildings by Q4‟11 and the rest 3 by Q1‟12 22 - 2nd phase is during study

Vietnam updates

Vietnam - PS 85% JV Agreement with Hoang Huy Service Investment Co. 15% - Land purchasing is in process with ~ 95% completion before submitting to Government . Land fill is in-process. - Condo in Hai Phong. Total Project ~ Bt. 4,700 m or 2,492 units - First phase to open for booking ~ Bt. 500 m by 2H‟11

23

Maldives – Jun’11 Progress

Building C5

Building C4

Building C8

Building C7

Building C6

Building C9

Building Construction : % Progress – Building # 1  = 100% Already unit inspection by customer now waiting for unit ownership transfer Building # 3 & # 4 = 50% Building # 5-9

= 5 - 40%

Overall Progress 30% of 9 Buildings

24

Contents Section 1 : Company Highlights & Advantages Section 2 : Strategic Planning & Product Section 3 : International Updates Section 4 : Financial Performance

22/08/54

25

Dominant in real demand Segment

Highest Unit Market Share (houses built by developers) :Market share of Pruksa Real Estate Pcl. January – June 2011

30% 20%

23%

PS 6,596 / total 28,742 units

13%

13%

100% 80%

15% 16% 14% 14%

60%

10%

PS 4,799 / total 6,313 units71% 42%

'06

'07

'08

'09

'10 1H'11

'06

' 07

'10

1H'11

0% '05

50%

20%

PS 1,183 / total 6,626 units

30%

10%

34%

20% '05

20%

35%

76%

40%

0%

40%

48%

66%

4%

7%

9%

12%

' 08

'09

PS 614 / total 15,803 units

15%

17% 21% 18%

10% 5%

0.2%

3.2% 1.2%

3.9% 2.2%

0%

0% '05

'06

'07

'08

'09

'10

1H'11

' 07

' 08

'09

'10

Units of PS's transfer over the new houses registered in BKK. & vicinities from REIC web. Update 10 Aug’11

1H'11 26

Booking Target

India : 2,515 MB. Maldive : 1,030 MB. Vietnam : 1,000 MB.

38,753 MB. 22,774 MB. 16,188 MB.

100% I nt e r : 6 9 9

Growth +41%

100%

I nt e r : 4 , 5 4 5 11% Growth +551%

Growth +70% C D : 12 , 3 4 2

13,646 MB.

Growth +8%

42,000 MB.

CD : 9,462 23% Growth -23%

New Presale from Unsold 24,365 MB. 58%

Growth +19% CD : 4,723

S DH : 8,679

S D H : 13 , 5 4 3

32% Growth +56%

CD : 3,677

S DH : 7,295

CD : 3,986 S D H : 5 , 18 4 TH : 17 , 0 3 4

S DH : 3,597 TH : 10 , 7 5 6 TH : 6 , 0 6 3

TH : 7 , 3 2 7

2007

2008

TH : 14 , 4 0 4

34%

Half1 6mts-11 Actual Presale 17,635 MB. 42%

Growth -15%

2 0 0 9 ( A c t ua l )

2 0 10 ( A c t ua l )

2 0 11 ( Ta r ge t )

2 0 11 ( A c t ua l ) 27

Quarterly Net Booking : 1H’11 Bt. 17.6 bn Million Bt. TH

40,000

SDH

CD

International

38,752 699

35,000 12,340

30,000 22,775

25,000 20,000

8,681

4,721

17,635 413

15,000

10,754

0 Tot.'09

2,205 2,126

8,579 4,539

550

2,924

149

2,256

2,335

2,672 1,964

4,256

4,637

4,345

3,793

Q1'10

Q2'10

Q3'10

Q4'10

% Cancellation = (booking & transfer) 2008 28% (9% & 19%) 2009 25% (8% & 17%) 2010 1H’11 22/08/54

2,433

10,154

8,587

10,000 5,000

11,432

7,300

23% (7% & 18%) 31% (6% & 25%)*

* If exclude The Tree Kiak Kai 25% (6% & 19%)

% Booking TH 2008 46 2009 47 2010 44 1H’11 48

8,465 17,032

2010

SDH 31 32 22 36

9,170 104

308

927 3,076

1,506

4,359

4,069

Q1'11

Q2'11

CD 23 21 32 14

3,286

6,361

8,428

1H'11

Inter

2 2

28

Unit Booked and Transferred 20,000

TH Booking CD Booking India SDH, TH

SDH Booking Maldives CD

20,865 170 5,368

15,000 10,000

9,399 1,572 1,738

5,000 6,089

2,660

12,100 1,399 2,364 8,337

6,119 1,983 682 3,454

5,387 1,391 680 3,316

5,191 1,144 164 685 3,198

0

4,168 6 850 613 2,667

12,635

4,714

3,881 5 911 2,948

877 1 970 2,799 -5

2008

2009

Q1'10

Q2'10

Q3'10

Q4'10

2010

Q4’10 : Low-rise Highest Transfer Ever 11,249

10,000 7,074 6,568 1182

43 1,396

8,913

1,728

421 1,668

1,870

5,386

5635

6,824

7,651

2Q'11

12,849 1,283 2,416

CD transfer SDH transfer TH transfer 3,372

5,000

1Q'11

3,921

3,283

285 9,150

2,273

528 748

227 696

2,096

2,360

327 1,703

Q1'10

Q2'10

Q3'10

3,156

3,440

645

187 567

427 616

2,991

2,402

2,397

1Q'11

2Q'11

243

0 2006

2007

2008

2009

Q4' 10

2010

29

2011 Revenue Target VS Backlog

Non-contract

40,000

Inter

„11 Target revenue 35,000 30,000 25,000

1H‟11 realized

12,128

Backlog 1Q‟11

18,434

To sell & transfer more by 2011

36,178

36,178

1,111

1,623

33,720 30,671 29,037

'Non Contact

803 699

7,556

0 550

1,438

17,719

22,644 15,248

17,129

11,644

10,000 7,145

0

TH

17,821

15,202

5,000

SDH

32,000

20,000 15,000

Condo

1,523

7,807 1,806

*OVERSEAS 544 MB.

12,828 8,186

2,249

3,135 3,876 Q4' 09

2,976

3,401

3,914

Q1' 09

Q2 '09

Q3 '09

8,565 '2012 *DOMESTIC 8,021 MB

15,197

13,015

9,038

16,988

'2013

6,556

8,892

2,876 5,361 Q1'10

4,348

4,220

5,832

3,011 6,805

Q2' 10

18,434 '2011

*DOMESTIC 17,867 MB

8,891

8,764

9,264

21,166 *OVERSEAS 567 MB.

Q3'10

Q4'10

Q1'11

Q2'11

Inc. Year

30

2011 Revenue Target VS Backlog (1H’ 11 by Segmentation) As of Date 30 June 2011.

MB.

DOMESTIC

OVERSEAS

20,000 18,000 16,000

13,943 (Target =13,040 MB.) 107%

100%

14,000 12,000 10,000

Target 12,292 MB.

Backlog 7,543 MB

58%

New booking 2,336 MB.

19%

8,000

6,059 MB (Target = 4,226 MB.) 143%

Backlog 5,929 MB.

6,000 4,000 2,000

Target 2,442 MB.

48% Backlog 4,359 MB.

Revenue (H1-2011) 6,400 MB.

49%

103% Revenue (H1-2011) 4,027 MB.

33%

0

TH

SDH

Revenue (H1-2011) 1,699 MB.

40%

Condo

100% New booking 1,875 MB.

77% Backlog 567 MB.

23%

Inter 31

Revenue Target

India : 660MB. Maldive : 982 MB. Vietnam : 800 MB.

Growth +37%

32,000 MB.

32,000 MB.

100%

100%

Inter : 2,442

23,407 MB.

19,033 MB. 13,034 MB.

9,093 MB.

100%

Growth +23% Other : 127 Other : 90

13% Growth +17%

SDH : 12,292 SDH : 7,723

Growth +43% Other : 65

Sold (Backlog) 18,434 MB. 58%

38%

CD : 3,596

Other : 38

CD : 4,226

CD : 3,608

Growth +46%

CD : 563

8% Growth +244%

Unsold 1,438 MB. 4%

Growth +59%

SDH : 5,528

SDH : 4,969

CD : 43 SDH : 3,862

TH : 11,949 TH : 9,820

TH : 13,040 41%

6mts-11 Actual Presale 12,128 MB. 38%

TH : 7,536 Growth +9%

TH : 5,149

2007

2008

2009

2010 (Actual)

2011(Target)

2011(Actual)

32

Total revenue : awaiting for more transfer in 2H‟11 Million Bt.

1 25,000

Other income, land

127

CD

20,000

14 % YoY

TH 12,616 45

5,000

IVY Thonglor Transf. Bt. 1,040 m

3,608

SDH

15,000

10,000

23,407

5,944 28 603 2,189 3,125

7,723

10,790

12,229 100

2,169

82 1,439

4,566

3,157

24% QoQ 1,700 11,948

5,837

6,111

1H'10

2H'10

5,450 36 290 1,936

6,779 1,410

64

2,092

3,188

3,213

Q1'11

Q2'11

4,028

6,401

0 Q2'10

2010 CD 16% SDH 34%

22/08/54

1H'11 CD 14%

TH 50%

SDH 33%

TH 53%

33

26 Projects launched in 1Q‟ 11 Projects Baan Pruksa 40/2 Baan Pruksa 67 Baan Pruksa 69 Pruksa Ville 40 Pruksa Ville 43 Pruksa Ville 44 Pruksa Ville 47/1 Pruksa Ville 49 Pruksa Ville 50/1 Pruksa Ville 52/1 The Reno Pruksatown Next (Tiwanont – Rama 5) Pruksatown Next (Praya Suren) Pruksatown Next (Pinklao - Puttamonton) TH: 14 projects Baan Passorn 27 Baan Passorn 28 The Plant The Plant Light The Plant Pruksa Village 34 Pruksa Puri (Kingkaew 37) Pruksa Puri (Suwintawong) Pruksa Puri (Bangna km. 5) SDH: 9 projects IVY AMPIO Plum Condo CONDOLETTE CD : 3 projects Total 26 projects

Unit Open m . Bt. 217 203 490 679 236 266 292 468 244 415 405 748 36 69 497 854 466 926 226 471 129 204 244 550 247 554 465 865 4,194 7,272 146 310 244 800 263 1,413 210 1,346 210 917 187 858 247 189 180 1,876 322 690 486 1,498 7,568

849 917 720 8,130 1,470 553 703 2,726 18,128

Open Jan - 11 Jan - 11 Mar - 11 Feb - 11 Feb - 11 Jan - 11 Feb - 11 Feb - 11 Feb - 11 Mar - 11 Feb - 11 Feb - 11 Feb - 11 Feb - 11

Location Klong Luang , Patum Thani Lum Look Ka, Patum Thani Bang Bua Thong , Nontaburi Lak 6, Patum Thani Bang Kruay , Nonthaburi Samphan, Nankornphathom Raja Burana Muang, Samut Prakarn Sapansoong , Muang, Phuket Beung Goom, Bang Kruay , Nonthaburi Meen Buri, BKK Samphan, Nakornphathom

Feb - 11 Jan - 11 Feb - 11 Feb - 11 Jan - 11 Mar - 11

Praves, Pra ka nong, BKK Bangplee, Samut Prakan Bang Kae Muang , Patumthani ( Rama 9 - Outer Ring Road 2), Muang Samitsakorn

Jan - 11 Jan - 11 Jan - 11

( King Kaew 37 ) Bangplee Meen Buri, Bangplee, Samut Prakarn

Mar - 11 Mar - 11 Mar - 11

Rajada Huaykwang (True) Beung Goom, Ratchada36,Jatujak,

34

12 Projects launched in 2Q‟ 11 Projects

Rai

Unit

Baan Pruksa 70

32-2-67.7

380

480

Apr-11 Chalong Krung, Ladkrabang

Pruksa Ville 47/2

29-2-81.3

324

628

Apr-11

Baan Pruksa 66

30-3-83.9

338

474

May-11

Phuttabucha 36 Thepkhunchon Rd, Pathumtani

The Connect 15

32-0-0

356

728

May-11

On Nut

Pruksa Town (Next)

50-0-99.85

430

994

May-11

Bangplee, Samutprakarn

The Connect 11/2

20-1-3.7

185

478

June-11

Suksawad 26

Baan Pruksa 72

43-0-93

411

498

June-11

Wangnoi, Ayudhaya

Baan Pruksa 61

38-2-42.7

395

674

June-11

Petchakasem 63

Baan Pruksa 71

33-3-19

393

499

June-11

The Connect 15/1

23-2-14.1

258

544

June-11

Bangkuwat, Pathumthani On Nut Outer Ring Road, Phrakanong

3,470

5,997

TH : 10 projects

Open m Bt. Open

Location

The Plant (Chang Wattana)

69-3-4.4

328

1,808

June-11

MuaengThong Tani, Nonthaburi

Pruksa Village 32 (Lak 6)

45-5-57.7

235

785

June-11

Lak 6 Pathumthani

SDH : 2 projects

563

2,645

2Q‟11 total 12 projects 1H‟11 Total 38 projects

4,033

8,590

11,602

26,718

35

As of Date 30 June 2011.

78 Projects in 2011. Revenue Recognition after booking TH, SDH

~ 5- 8 month

Low-rise CD

~ 1.2 – 2 years

Hi-rise CD

~ 3 years

Total 78 Projects

Total 76 Projects

Total 72 Projects

Inter : 4 Total 48 Projects

Total 38 Projects

Inter : 1

Inter : 2 CD : 11

CD : 9 CD : 15 Total 38 Projects

Total 34 Projects

SDH : 15

SDH : 23

SDH : 17

Inter : 2 CD : 16 CD : 5

SDH : 11

SDH : 11

TH : 21

2008

38 Projects TH : 19 SDH: 12 CD : 6 Inter : 1

CD : 3

CD : 6

SDH : 12

Land bought

SDH : 14

TH : 44

TH : 46

TH : 42

Launched

38 Projects

TH : 24 TH : 17

TH : 16

2009

2010 Target

2010

2011 (Target)

2011 (Jan – Jun)

2011 Plan

2011

(land bought)

Active Project 30-Jun-11

No. of Pro jects

142

Total Project Value

Sold

Unsold

Units

MBt

Units

MBt

Units

MBt

55,739

121,188

32,084

65,281

23,655

55,907

Bann Pruksa

26

15,240

17,831

9,045

9,572

6,195

8,259

Pruksa Ville

31

10236

16,745

6502

10,440

3734

6,305

The Connect

9

4,045

9,088

1,899

3,860

2,146

5,228

Passorn

8

2,709

10,382

1,392

5,387

1,317

4,995

The Plant

7

1,823

8,082

710

3,327

1,113

4,754

Pruksa Village

17

4650

13,252

2269

6,237

2381

7,015

Pruksa Town

15

4,393

9,286

1,788

3,781

2,605

5,505

Pruksa Puri

3

616

2,486

101

387

515

2,099

IVY

4

942

5,548

619

3,481

323

2,067

The Tree

3

1073

1,723

1029

1,628

44

95

Plum Condo

1

728

633

627

535

101

98

Urbano

2

804

3,278

613

2,288

191

989

Chapter One

1

1,523

3,241

1,035

2,033

488

1,207

The Seed

6

1952

6,991

1720

5,948

232

1,043

Condolette

4

1,374

3,393

872

2,179

502

1,214

BE YOU

1

374

375

344

344

30

31

FUSE

2

1,776

3,875

1,222

2,744

554

1,131

CORAL VILL(Maldives)

1

1080

3,295

176

591

904

2,704

SILVANA BANGALORE (India)

1

401

1,686

121

521

280

1,165

37

Financial Performance (by % of total revenue)

10,000

Type

Payer / base

Specific Business tax Transfer Fee

Company on selling price or appraisal value (the higher one) Company & home buyer 50 : 50 on appraisal value Home buyer (if mortgage loan granted) on mortgage amount

Mortgage Fee

New

0.01% 0.01%

3.3% after 28/3/10 2% after 31/6/10 1% after 30/6/10

PS’s Diff. 3.19% 1.00% n/a

50.00%

8,846

Million Baht 8,000

Percent

38.27%

37.96% 6,000

Since Q2’08 0.11%

37.79%

7,284

39.65%

38.20%

30.00%

4,948

4,000

18.21% 2,373

40.00%

3,622 19.03%

3,488 14.90%

20.00% 13.42% 2,161

2,590

14.57% 10.00%

2,000

731

988 0.00%

0 '08

Gross Margin (m Baht)

'09

'10

Net Margin (m Baht)

Q1'11

Gross Margin (%)

Q2'11

Net Margin (%)

38

Increased Leverage to finance growing business „11 CAPEX Million Baht

Times

a) Land acquisition amounting ~ Bt. 10 billion b) Land dev. and construction ~ Bt. 18 billion

40,000

30,000

c) Subsidiaries (oversea, local) equity : Bt. 650 million d) Fixed asset of Bt. 394 million 34,211 such as main items Tower Crane : Bt. 71 million 1.24 IT system Bt. 47 million Precast Factory Bt. 44 million

38,702 1.42

18,871 16,292 0.61 0.36

10,000

10,110 6,182 3,600

16,003

13,111

0.45

1.18 25,356

22,699

18,948 15,263

13,023

1.6

1.04

0.86

20,000

1.8

41,250

18,678 15,894

16,619

1.3

0.8

0.3

5,848 0.16 2,100

0

-0.2 '08

'09

'10

Q1'11

Q2'11

Asset

Liabilities

Equity

Interest Bearing debt

Liabilities : E

Interest. bearing debt : E

39

Turnover ratio is affected from asset growth

Avg. Asset T / O

120%

Avg. ROA

Avg. ROE

108%

100%

95% 88%

80%

68% 60%

60% 40% 20%

26% 17%

31% 19%

25% 13%

19%

25%

8%

10%

Q1'11

Q2'11

0% '08

'09

'10

40

Total property development projects Million Bt.

34,967

Land under Dev.

35,000

32,558

Land,House for sale 30,000

12,597

Sample houses

25,000

9,148

Construct. Materials Grand total

20,000 15,000 10,000 5,000

13,373

8,253

12,789 1,017 2,315

1,355 1,834

8,634

8,679

4,509 0

382 173

'07

479

344

'08

11,481

28,083

Projects developing

2,248 1,864

408

174

'09

450

3,555

2,045

3,025

15,904

15,801

536

'10

774

Q1'11

18,623

361

363 945

Q2'11

41

Project under Development Million Bt. 20,000 18,000 16,000

Land

Land Dev.

Construction

Infrastructure

Overhead : construction

Interest

Projects under dev.

15,904

15,801 2,463

14,000

1,687

12,000 10,000

18,623

8,634

8,679

1,996

1,389

2,193

8,000 6,000 4,000 2,000

4,509 692

5,355

5,904

'08

'09

12,256

13,092 10,992

2,774

0 '07

'10

Q1'11

Q2'11

42

Disclaimers : This presentation material has been prepared solely for informational purposes only. Pruksa Real Estate Pcl. (PS) is furnishing it solely for use by prospective investors / analysts in the proposed event. PS makes no representations or warranties as to the accuracy or completeness of such information. By accepting this material each recipient agrees that PS shall not have any liability for any representations (express or implied) contained in, or for any omissions from this presentation. The information contained herein does not purport to be all-inclusive or to contain all of the Information that may be material to the recipient’s decision. Each recipient of the information and data contained herein should perform its own independent investigation and analysis of the transaction and the creditworthiness of PS . Reference in this Disclaimer to this shall include references to the Appendices (if any) hereto.

22/08/54

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