POST VISIT REPORT ON MANGO FESTIVAL 2013

Mango Festival Post Event Report

2013 OUR GRATITUDE

Sindh Board of Investment (SBI) stresses primary importance to improve Agriculture sector of Sindh through increased opportunities for value addition and access to international markets. Despite being 4th largest Mango producer in the world, Pakistan exports only nominal quantities of its total produce. The Mango industry holds great promise for greater revenues for Sindh. Therefore, Government of Sindh is making necessary interventions and essential arrangements to develop linkages and access to the international markets for increased exports of Mango fruits. Strengthened by the success of Mango Festival 2012 held in UAE, Sindh Board of Investment in collaboration with Agriculture Department (GoS), Pakistan Fruits and Vegetable Exporters Association and Progressive Growers of Sindh organized Mango Festival 2013 at Malaysia and Singapore. In this regard, I would appreciate kind cooperation from the office of Consul General of Malaysia and Honorary Consulate General of Singapore in Karachi. SBI would also like to acknowledge facilitation from the High Commission for Pakistan in Malaysia and Singapore for making this event result oriented and meaningful. Here, I would also like to talk about assistance and support to SBI from Agriculture Department, Government of Sindh especially Mr. Abrar Shaikh (Deputy Secretary, Agriculture Department, GoS), exporters and growers of Sindh for making this event a profound success. I am on behalf of my own self and on behalf of Government of Sindh would also extend my deepest gratitude for Mr. Wajihullah Kundi, Commercial Counsellor for Pakistan in Malaysia and Mr. Salman Athar, Head of Chancery of High Commission for Pakistan in Singapore. I must place on record my gratitude to all our participants especially Honourable Chairman Sindh Board of Investment and those from the Public & Private sector whose participation in the delegation’s visit was the key to its success. We look forward to increased exports and availability of Sindhi Mangoes at Hypermarkets and Retailers outlets in Malaysia & Singapore in days to come. Muhammad Riazuddin Director General Sindh Board of Investment Government of Sindh

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Mango Festival Post Event Report

2013 TABLE OF CONTENT

S. #

Content

Page No

1

Mango Festival 2013 - At a Glance

4

2

Program Outline

7

3

Team

8

4

Delegation Composition

9

5

Mango Reception at Malaysia

10

6

Mango Reception at Singapore

12

7

Launch Of Mangoes In The Hypermarkets/Retailers

13

8

Round Table Conference, Kuala Lumpur

15

9

Investors Focus Group Discussion At Singapore

19

10

High Level Meetings

21

11

Annexure I: Press Coverage

24

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Mango Festival Post Event Report

2013

MANGO FESTIVAL 2013 - AT A GLANCE BACKGROUND Mango – “King of Fruits” is one of the two most delicious tropical fruits in the world. Despite being 4th largest Mango producer in the world, Pakistan exports only nominal quantities of Mangoes. The Mango industry holds great promise for greater revenues for the Sindh. Therefore, Government of Sindh is making necessary interventions and essential arrangements to develop linkages and improved access to international markets for increased exports of Mango fruits. Sindh Board of Investment in collaboration with Pakistan Embassy in United Arab Emirates and UAE Retailers including Al-Maya Supermarket, Unifruitti (Carrefour) and Lulu Hypermarket in UAE hold Mango Festival from 13 to 16 June, 2012 at Dubai, United Arab Emirates whereby Around 500 tons of mangoes were sold in two week all around UAE after successful marketing of Pakistani Mangoes in the event. The buyers witnessed the price appreciation of Pakistan Mangoes from AED 3.65 per Kg to AED 7.5 per Kg. Strengthened by the success of Mango Festival 2012, Sindh Board of Investment in collaboration with Agriculture Department (GoS), Pakistan Fruits and Vegetable Exporters Association and Progressive Growers of Sindh proposed to organize Mango Festival 2013 at following destinations. • •

Malaysia (25th to 27th June 2013) Singapore (28th to 30th June 2013)

OVERVIEW Although Pakistan exports comparatively little of its production, its mangoes are much appreciated in the international market owing to their attractive colour, fragrance, savouring taste, and nutritive value. Pakistani mango therefore enjoys a prominent position in the international market. Except for a few recent trial sea shipments, mango exports reach Middle Eastern and European markets by air rendering them too expensive for the mainstream supermarkets that dominate the sale of fruit and vegetables in these markets. Hence, Pakistan’s current exports are limited to smaller ethnic markets (wet markets). Hence, an exhibition of Pakistani Mangoes is being organised in the Malaysia & Singapore in June 2013. A 5-member delegation of the Sindh Board of Investment (SBI) and leading fruits & vegetable exporters of Pakistan led by the Chairman SBI, Mr Zubair Motiwala, visited Kuala Lumpur, Malaysia and Singapore to launch and attend the Sindh Mango Festival 2013. On the sidelines of the event, Chairman SBI and delegation participants hold consultations with Halal Industry Development Corporation (HDC), Business Community, Investors and premier investment promotion agencies of the Government of Malaysia and Singapore both at the federal and state levels. [4]

Mango Festival Post Event Report

2013

MANGO FESTIVAL OBJECTIVES The core objectives of organizing the Mango Festival 2013 are as under: •

To introduce Sindhi Mango varieties to the importers, wholesalers, retailers and buyers of retail chains in Malaysia & Singapore.

•

To establish strong linkages with the stake holders of Mango import supply chain and community in Malaysia & Singapore.

•

to network Pakistani suppliers with the existing and potential importers of Pakistani mangoes in said markets

•

to boost export of Pakistan’s Fruit in International Market

•

to enhance soft image of Pakistan through PR and spreading positive word of mouth about Pakistani mangoes by inviting stakeholders, local Government officials, Importers/buyers, diplomats of different countries and Pakistani Community as well as the general public

Keeping above in view, the Mango Festival 2013 makes a very strong progress & developed special rapport with Retailers/Hypermarkets in Singapore & Malaysia.

PARTNERS Sindh Board of Investment had organized Mango Festival 2013 in collaboration with following organizations. • • • • • •

High Commission for Pakistan in Malaysia High Commission for Pakistan in Singapore Consulate General of Malaysia in Karachi Agriculture Department, Government of Sindh Pakistan Fruits & Vegetable Importers & Exporters Association Mango Exporters/Growers

ACTIVITIES: The Festival comprised the following four components: • • • •

Mango Reception & Inauguration Ceremony Launch of Sindhi mangoes in the chain-stores and hypermarkets at Malaysia & Singapore Roundtable Conference with Malaysian investors, businessmen and entrepreneurs High Level Meetings [5]

Mango Festival Post Event Report

•

2013

Developing Linkages between Growers, exporters from Sindh with importers and Retailers/Hypermarkets in Malaysia and Singapore

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Mango Festival Post Event Report

2013 PROGRAM OUTLINE

Mango Festival 2013 Program Outline Monday, 24 June 2013

1700 hrs 2000 hrs 0930 hrs

Tuesday, 25 June 2013

1200 hrs 1600 hrs 1900 hrs

Arrival of delegates and transfer to the hotel Dinner by the High Commissioner for Pakistan at Pakistan House Meeting with CEO, Halal Industry Development Corporation (HDC) Meeting with High Commissioner for Pakistan, Mr. Shahid M G Kiani Meeting with CEO, Selangor State Investment Centre (SSIC) Mango Reception at Renaissance Hotel

1000 hrs Wednesday, 26 1030 hrs June 2013 1115 hrs

Mango Launch at Mercato Pavillion

1200 hrs

Mango Launch at Giant Subang Jaya

1000-1200 hrs

Roundtable Conference with Malaysian businessmen, investors and entrepreneurs Meeting with the Executive Director , Malaysian Investment Development Authority (MIDA)

Thursday, 27 June 2013

Friday, 28 June 2013

Saturday, 29 June 2013

Sunday, 30th June 2013

1400 hrs

Mango Launch at Cold Storage KLCC Mango Launch at AeonBig Midvalley

1950 hrs

Departure for Singapore

2050 hrs

Arrival at Singapore

1500 hrs

Meeting with Mr. Chua Taik Him (Deputy CEO IE Singapore)

1600 hrs

Inaugural at Mustafa Centre

1700 hrs

Inaugural at Usman Restaurant at Arab Street

1200-1500 hrs

Mango Mania Inauguration Lunch & Programme at Bar B Q Tonite

1700 hrs

Inaugural at Bay View Tandoor at Singapore Flyer

1300 hrs

Lunch Hosted by Press Counsellor at Bayview Tandoor

2000 hrs

Investors Focus Group Discussion and Lunch at Embassy Residence

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Mango Festival Post Event Report

2013 TEAM

SBI team has worked tirelessly to make this endeavour successful. With the support of High Commission for Pakistan in Malaysia & Singapore and collaborative efforts from diplomatic and commercial offices of the Mission, the objectives of the Mango Festival were achieved. A name list of SBI team members, Pakistan High Commission for Malaysia & Singapore officials those contributed directly for making this effort a success are as follows:

SBI Team Designation

Name Mr. Muhammad Zubair Motiwala Mr. Mohammad Riazuddin Mr. Abrar Shaikh Ms. Phool Kanwal

Chairman Sindh Board of Investment Director General Sindh Board of Investment Deputy Secretary Agriculture Department, Government of Sindh Project Coordinator

High Commission for Pakistan Team, Malaysia Name

Designation

H.E. Shahid M.G. Kiani

High Commissioner

Mr. Wajihullah Kundi

Commercial Counsellor

Mr. Hamid Raza Khan

Press Attaché’

Ms. Joe

Trade Officer

Ms. Salwa

Press Officer

High Commission for Pakistan Team, Singapore Name

Designation

H.E Syed Hasan Javed

High Commissioner

Mr. Salman Athar

First Secretary/Deputy Head of Mission

Syed Mubashir Tauqir Shah

Press Counsellor

Mr. Attique Tabassum

Social Secretary

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Mango Festival Post Event Report

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DELEGATION COMPOSITION The delegation was comprised of two types of participants. • •

Official Participants Private Sector Participants

Member composition of delegation participants is as follows: Official Participants Name

Designation & Organization

Muhammad Zubair Motiwala

Chairman Sindh Board of Investment

Muhammad Jaffer Abbasi

Secretary Agriculture, Government of Sindh

Muhammad Riazuddin

Director General Sindh Board of Investment

Phool Kanwal

Project Coordinator Sindh Board of Investment Private Sector Participants

Name

Organization

Designation

Waheed Ahmed

Iftikhar & Co

Director Marketing

Imtiaz Hussain

Imtiaz Enterprises

Chief Executive

Khalid Ejaz Qureshi

Roshan Enterprises

Chief Executive

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Mango Festival Post Event Report

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MANGO RECEPTION AT MALAYSIA A Mango Reception was held on 25 June at the Renaissance Hotel, Kuala Lumpur, Malaysia. The event was aimed at introducing Malaysian dignitaries to different varieties of Pakistani mangoes and providing them the opportunity of sampling and savoring the king of fruits in different forms.

A special mango display of the following varieties of Sindhi mangoes were arranged: • • • • • • • •

Sindhri Began Pali Chaunsa Langra Anwar Retaul Saroli Dasehri Sunehra

The event was attended by around 200 members of diplomatic community, businessmen, corporate leaders, Pakistani community and media. The ceremony commenced with the recitation from the Holy Quran. The High Commissioner for Pakistan, Mr Shahid MG Kiani, gave his welcome speech. This was followed by a detailed presentation of the Chairman SBI, Mr Zubair Motiwala.

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Mango Festival Post Event Report

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In the presentation, he highlighted various varieties of Sindhi mangoes as well as investment and business opportunities in the province of Sindh in sectors including agriculture, energy, infrastructure, transport, communication, IT & Telecom, textiles, mining and gems. He assured Malaysian investors and businessmen that Sindh Board of Investment was committed to providing one-window facility and would assist them in all possible manners. He explained that investment in Pakistan yielded a higher rate of return and a proper legal framework was in place to protect foreign investment. The Government did not discriminate between foreign and domestic investors and provided a level playing- field to all. While acknowledging the prevailing law and order situation in the country, he informed that not even a single foreign company had exited Pakistan in these circumstances. In fact, many were considering expanding their operations in view of greater demand and possibility of higher profits.

A wide spread of mango delicacies, including mango ice cream, mango souffle, mango mousse, mango trifle, mango tart, mango pudding, fresh fruit platter and mango cake were also introduce to participants explaining them possible value added usage of the Mango fruit. At the end of the function, complementary mango gift boxes from Exporters were presented to all guests with an aim to get them familiarize with the taste of Sindhi Mangoes.

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Mango Festival Post Event Report

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MANGO RECEPTION AT SINGAPORE The event was organized at the Bar BQ Restaurant in Singapore and widely attended by diplomatic community, Pakistani Expats and stake holders of food & Agriculture Supply Chain industry in Singapore. The purpose of this activity was to present immense investment opportunities available in the Province of Sindh in front of Singapore business community and to increase bilateral trade and investment cooperation between Singapore and Government of Sindh, Pakistan While speaking on the occasion, Chairman SBI said that the importance of trade for the development process cannot be denied and neither can the importance of agriculture for the overall economy. The role of agriculture has been elevated from a sector merely supplying resources to nourish industrialization to a sector of utmost importance. Agriculture contributes about 24 percent of Gross Domestic Product (GDP) and accounts for half of employed labour force and is the largest source of foreign exchange earnings. Mango export system in Pakistan requires efficient and systematic support to an extent that could utilize full potential of Mango economy. The mango industry holds great promise for greater revenues for the Sindh. He further instilled that Government of Sindh intends to make essential arrangements to have an access to the international markets regarding the exports of Mango fruits. High Commissioner for Pakistan in Singapore added that the organization of Mango Festival will not only boost Agriculture exports from Sindh but is expected to trigger further opportunities for exports and value addition in Agriculture in Sindh. There was complementary tasting of various dishes prepared from mangoes such as Mango milkshake, mango chunks, mango lassi etc as well as other refreshments for the diplomatic community and Singaporean stakeholders present in the event.

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Mango Festival Post Event Report

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LAUNCH OF MANGOES IN THE HYPERMARKETS/RETAILERS The most important segment of the Mango festival was launch of Sindhi Mangoes at Hypermarkets and Retailers outlets in Kuala Lumpur Malaysia & Singapore. Kuala Lumpur Mango Festival & Singapore Mango Mania was organized in collaboration with famous Malaysian & Singaporean Chain Stores and Retailers.

The Sindh Board of Investment in collaboration with Commercial Section organized the launch of Pakistani mangoes in the following stores:

Promotional Plan for Malaysia Retailer

Outlets

Promotional Dates

Cold Storage Store - Klang Valley

Cold Storage KLCC

26-28 June 2013

Cold Storage Store - Klang Valley

Cold Storage (Mercato) Pavillion

26-28 June 2013

Giant Hypermarket - Klang Valley

Giant Hypermarket Subang

28-30 June 2013

Giant Hypermarket - Klang Valley

Giant Hypermarket Kota Damansara

28-30 June 2013

Econsave Store - Klang Valley

Econsave Bangi

5-7 July 2013

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Mango Festival Post Event Report

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Econsave Store - Klang Valley

Econsave Pandamaran

5-7 July 2013

Carrefour Store - Klang Valley

AeonBig Subang Jaya

25-30 June 2013

Carrefour Store - Klang Valley

AeonBig Mid Valley

25-30 June 2013

Mbg Fruits- Klang Valley

Big Dutamas

28-30 June 2013

Mbg Fruits- Klang Valley

Village Grocer Bangsar

28-30 June 2013

Promotional Plan for Singapore Retailer

Promotional Dates

Mustafa Centre

27 June-1st July 2013

Bar B-Q Tonite

28-30 June 2013

Usman Restaurant

28-30 June 2013

Bay View Tandoor

28-30 June 2013

As part of promotion, an in-store sampling of mangoes at various stores was conducted. All the customers visiting the store were offered complementary tasting of Sindhi mangoes. The sampling activity was carried out at all stores where promoters dressed in special gowns offered mango cuts and mango shakes to the customers. A sampling counter was set up with the words "Sindh Mango Festival 2013" emblazoned on it. A number of customers tasted the mangoes and showed interest in their purchase. A team comprising officers of the Sindh Board of Investment, High Commission and exporters visited the following outlets to monitor the mango launch: a. b. c.

Cold Storage KLCC Mercato, Pavilion AeonBig, Midvalley Megamall

A formal launch of Sindhi mangoes was organized at the Giant Hypermarket Subangjaya. The event was jointly inaugurated by the Chairman, Sindh Board of Investment, High Commissioner for Pakistan and Mr. Neil Christie, Senior General Manager, Fresh Foods GIANT. Mango sampling was carried out by mango promoters dressed in customized outfits. Chairman Sindh Board of Investment inaugurated the Mango Launch at Giant Subang Jaya [14]

Mango Festival Post Event Report

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and said that through this event, exporters and growers will be linked up directly to retailers in Malaysia to explore immense opportunities available in fruit export sector. High Commissioner for Pakistan in Malaysia was also present at the occasion.

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Mango Festival Post Event Report

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ROUND TABLE CONFERENCE, KUALA LUMPUR The Sindh Board of Investment in collaboration with Commercial Section of High Commission for Pakistan in Malaysia organized a Roundtable with Malaysian investors, businessman and entrepreneurs. The High Commissioner welcomed all participants to the Conference and urged them to take advantage of the liberal Investment Regime and business-friendly Trade Policy of the Government of Pakistan centred on the Free Trade Agreement between the two countries. The event was attended by representatives of more than 20 companies from sectors such as agriculture, special economic zones, property development, infrastructure, monorail, telecom and investment promotion etc. List of participants is mentioned below:

Round Table Conference, Kuala Lumpur S#

Attendees

Number of participants

l.

Malaysia Pakistan Business Council (MaIPak)

3

2.

Bina Puri Holdings Bhd

1

p

3.

Axiata Grou ,,\

1

4.

UEM Group Berhad

2

5.

Scomi International Pte.Ltd

1

6.

Tenaga Nasional Berhad

1

7.

11M Strong Mixed Concrete Sdn Bhd

1

8.

Mudajaya Group Berhad

1

9.

Econsave Cash & Carry

1

10.

Aeon Big Sdn Bhd

1

11.

Khaishen Trading Sdn Bhd

2

12.

Soon Soon Oilmills Sdn Bhd

1

13.

Everyday Brush Industries (M) Sdn Bhd

1

14.

Hon.Consulate General Of Pakistan

1

15.

A.M. Medical Care & Services

2

16. 17. 18.

Ministry of International Trade and Industry (MITI) Malaysian Investment Development Authority (MIDA) Malaysia External Trade Development [16]

1 1 1

Mango Festival Post Event Report

2013

Corporation 19. 20.

SME Corporation

2

Malaysian Palm Oil Board (MPOB)

1

The Chairman SBI gave a comprehensive presentation highlighting business and investment opportunities in the province of Sindh and invited Malaysian investors to benefit from the liberal investment regime of the Government of Pakistan. He alluded to the Free Trade Agreement in force between the two countries which provided enhanced market access to the products originating from both countries. Sindh offered tremendous investment opportunities because of its thriving industrial base, natural resources, well developed infrastructure, competitive human resource, two major ports, sophisticated communication network, modern financial & services sector and investor friendly policies of the government. With 23% of country's population, Sindh's contribution to the national GDP was around 33% while the province collected 70% of Pakistan's Income Tax and 62% of Sales Tax. The presentation was followed by Q&A session. Companies such as Scomi and Axiata briefed the Chairman about their future investment plans in Pakistan and requested SBI to facilitate them. MATRADE briefed the Chairman about their plans to participate in Expo Pakistan 2013 in which 30 Malaysian companies would be sponsored. The Chairman urged the Government of Malaysia to relax restrictions on the import of rice and allow the private sector to import rice. The quality of Pakistani rice was second to none. Both exporters and Malaysian consumers stand to benefit from the Government's decision to liberalize the rice trade. The Chairman also pleaded with the Government to enhance import of beef from Pakistan as Pakistani abattoirs met the stringent halal and hygienic requirements of the Malaysian Government. The representative of the Port Klang Free Zone (PKFZ) apprised the Chairman about the [17]

Mango Festival Post Event Report

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incentive package being offered to investors for investing in the zone. The Chairman said that the Government of Sindh was interested in the investment model of PKFZ and would try to incorporate its essential features into its Investment Policy. Mr. Ramesh Kodammal, Managing Director, Goldtex Exim Sdn Bhd, raised the issue of delayed clearance of goods at the Karachi port. The Chairman assured to look into the matter. At the end, the Chairman thanked all companies for participating in the Roundtable. He also presented tokens of appreciation to the representatives of the Ministry of International Trade and Industry (MITI), Malaysia External Trade Development Corporation (MATRADE) and Malaysia-Pakistan Business Council (MaIPak).

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Mango Festival Post Event Report

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INVESTORS FOCUS GROUP DISCUSSION AT SINGAPORE Investors Focus Group was organised at the Residency of H. E High Commissioner for Pakistan in Singapore whereby representatives of Singaporean Business Community were invited to discuss available investment opportunities in Sindh. In Focus Group Discussion, a detailed presentation on Investment Opportunities in Sindh was given by Mr. Muhammad Zubair Motiwala, Chairman, Sindh Board of Investment, Government of Sindh. Mr. Motiwala reinforced that Pakistan, a country of 180 million people is endowed with huge natural resources, investment and trade opportunities. Within Pakistan, Sindh with a population of 50 million is bigger than over 100 countries of the world. It enjoys a unique position in terms of resource endowments and business opportunities. Speaking on the occasion Chairman Sindh Board of Investment said that Sindh possesses immense opportunities for strengthening business ties with Singaporean Business Community. Government of Sindh is keen to enhance trade volumes with Singapore. Chairman Sindh Board of Investment briefed the audience on various investment projects and opportunities that are being showcased by Sindh Board of Investment. He added that Sindh possesses the potential to become Power House of the region given the size of its mineral endowment especially Coal and Wind.

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Mango Festival Post Event Report

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Chairman SBI invited Singaporean Business community to come and collaborate with Government of Sindh to increase bilateral trade between Singapore and Province of Sindh. He further explained the competitive strengths of the Province which provided tremendous opportunities in Energy, especially the Coal Mining; Coal to power; Wind Energy; AgroProcessing and Infrastructure for investment.

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Mango Festival Post Event Report

2013 HIGH LEVEL MEETINGS

During the visit, delegation met with both Government as well as private business organizations to explore the avenues of mutual cooperation. Details of Interactions are mentioned below:

MEETING WITH HALAL INDUSTRY DEVELOPMENT CORPORATION (HDC): During the visit, Mr. Zubair Motiwala, Chairman Sindh Board of Investment along with delegation participants met with the Vice President, Halal Industry Development Corporation (HOC), Mohamed Khairi Mohd Isa on 25 June, 2013. The following issues were discussed in the meeting: a.

b.

c.

d. e. f.

Follow up on the implementation of the MoU signed between SBI and HOC in February 2011. The MoU envisaged cooperation in the following areas: i. Convening an International Halal Conference at Karachi ii. Establishing a framework for the promotion of halal sector, halal certification and regulation in Pakistan iii. Establishment of a Halal Park near Karachi Examining the offer of HOC for support in the following areas: c. Organizing a "Briefing Session on Effective Entry in Pakistan's Halal market" ii. Forming a Pro-tem Committee on the Joint Malaysia-Pakistan Halal Chamber of Commerce and Industry iii. Organizing a Halal Seminar in Karachi with the support of HOC Formation of a Halal Development Body in the province of Sindh on the pattern of HDC Training of Trainers (TOTs) on the halal matters in Pakistan Accreditation of Halal Certification Bodies in Pakistan Participation of HDC in Expo Pakistan 2013 being held from 26-29 September 2013 at Karachi

The meeting agreed on the need for closer collaboration between HDC and SBI in the development of halal sector in Sindh, in particular and Pakistan, in general and underlined frequent exchange of delegations at the official level.

MEETING WITH SELANGOR STATE INVESTMENT CENTRE (SSIC): Chairman Sindh Board of Investment Mr. Muhammad Zubair Motiwala and delegation held meeting with Mr. Hasan Azhari Hj Idris, CEO Selangor State Investment Centre (SSIC). SSIC is the Selangor State Government's investment arm that deals with the State's investment related matters. It is a one-stop agency that provides information and advisory services to potential and existing investors as well as assistance in setting up operations in Selangor. Its objective is to generate investment, encourage industrialization in Selangor by facilitating

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Mango Festival Post Event Report

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the process of investments within the state, foster conducive investment environment and showcase the thriving and dynamic state of Selangor Darul Ehsan. The meeting focused on the collaborative cooperation between the two premier state investment promotion agencies. The Chairman SBI explained to the CEO that SBI wanted to learn from the investment promotion model followed by SSIC. The CEO assured him of his full support in this regard. The Chairman SBI also offered him to visit Sindh Pakistan at the time of Expo Pakistan being held from 26-29 September 2013. The CEO assured to look into the offer. The meeting ended with a vote of thanks from either side.

MEETING WITH SINGAPORE INVESTMENT PROMOTION AGENCY: The Chairman SBI and delegation also held a meeting Mr. Chua Taik Him, Deputy CEO IE Singapore and his team to persuade Singapore investors to come and invest in Sindh Pakistan. During the meeting detailed discussions were held about investment opportunities in Sindh. The Deputy CEO agreed to share details of Thar Coal with potential investors in Singapore.

MEETING WITH MALAYSIAN INVESTMENT DEVELOPMENT AUTHORITY (MIDA): The Chairman SBI met with the Director, Foreign Investment Promotion Division of Malaysian Investment Development Authority (MIDA). The Director gave a comprehensive presentation on the investment promotion efforts of MIDA and the onewindow facility being provided to investors in the form of all key agencies like immigration, labour, environment, telecommunication and others housed under the same roof. He also highlighted the trend of foreign investment into Malaysia for the last many years. He explained to the Chairman that earlier the subject of Cross Border [22]

Mango Festival Post Event Report

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Investment was being dealt with by MIDA but now it had been taken away from MIDA and assigned to MATRADE. The Chairman briefed the Director that the purpose of his visit was to study the investment promotion model of MIDA and draw valuable lessons from it. He also referred to his meeting with the CEO Selangor State Investment Centre (SSIC) and termed it very productive. He invited the Director to visit Pakistan and acquaint himself with the investment model of SBI. The Director thanked him for the invitation. The meeting ended with a vote of thanks from either side.

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Mango Festival Post Event Report

2013 ANNEXURE I

PRESS COVERAGE

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