TEXBRIDGE ISTANBUL 13-15 March 2013 POST SHOW REPORT
Turkish textile sector met the professionals around the world Texbridge Istanbul, was organized to respond the domestic and international trade requirements of Turkish textile sector at top level by considering the world textile and ready-to-wear market trends. Starting its journey with the aim of connecting key players of textile indusrty, Texbridge Istanbul has became the most influencial trade fair for fabrics, yarn, trimmings and accessories. Worldwide famous trend forecasters presented their 2014 Summer-Spring textile and accessories trends at Texbridge Istanbul.
TEXBRIDGE 2013 Fair : Texbridge Istanbul - Textile and Accessories Fair Date : 13-15 March 2013 Venue : CNR Expo Center, Yeşilkoy / Istanbul Period : Twice a year Organized by : ITF-Istanbul Fuarcılık A.S. Cooperation with : UTıB - UludaG Textile Exporters Association Supporters : Ministry of Economy, TIM, IHKIB, UHKIB, TGSD, DENIB, DOSABSIAD, LASIAD, OTIAD, ORSAD, MESIAD, GAIB and KOSGEB. Exhibition Area (gross) : 20,000 m² Number of Participants : 215 Number of Visitors : 15.540 Web : www.cnrtexbridge.com
AFTER TEXBRIDGE THE WORLD'S FASHION AND 2014 SPRING - SUMMER TRENDS WERE SET AT TEXBRIDGE The textile and accessories fair Texbridge proved that it is approaching to its target to become one of the top 3 fairs which the world considers as a reference in textile and accessory selections with its trend seminars, trend offices, participating companies and professional purchasers. With the support of the sector leader associations and unions, the fair, which hosted its visitors for three days, was carried out with the participation of 215 companies on a total area of 20.000 square meters.
EXHIBITOR PRODUCT GROUPS ● Knit fabric ● Woven fabric ● Denim ● Artificial leather ● Yarn ● Accessory and Sub-industry
BUYER DELEGATION PROGRAMME for TEXBRIDGE Istanbul Texbridge gathered international buyer companies and Texbridge exhibitors with B2B meetings with the support of Economy Ministry of Turkey COUNTRY COMPANY ü AZERBEIJAN ü ü ü ü ü ü ü ü ü ü ü
AZERBEIJAN AZERBEIJAN AZERBEIJAN AZERBEIJAN BULGARIA BRAZIL BRAZIL MOROCCO IRAN IRAN SPAIN
NAKHCHIVAN WARP KNITING FACTORY ELIT DECOR AG GROUP SHEFA HOME TEXTIL SHARM FASHION HOUSE LINEX LTD LINK BRAZIL INTERNATIONAL BUSINESS VINOVA COMERCIAL EIRELI SAFWATISS IRAN POPLIN COMPANY IRANIAN TEXTILE MONTLY MAGAZINE NORSTAR S.L.
COUNTRY ü ü ü ü ü ü ü ü ü ü ü ü ü ü ü ü
ROMANIA ROMANIA ROMANIA ROMANIA ROMANIA RUSSIA RUSSIA RUSSIA NETHERLANDS UZBEKISTAN UZBEKISTAN UZBEKISTAN TUNUSIA TUNUSIA TUNUSIA GREECE
COMPANY NELMAR EMPLOYERS FEDERATION OF TEXTILE S.C.EUROCONF S.A. EXPOCONFINTEX SA SC ESCURIAL SRL PROFASHION PUBLISHING HOUSE NATANNGE INTEROFFICE MAGAZINE FMD SP MORGUNOV PHILIP ALEXANDROVICH BLOMME TEXTILES BVDIGITAL TEXTILE COMPANY PC MIRZABOYA D KAMOLA LTD PC SAIDOVA M EUROMED DISTRUBUTION SARL AMTS ATAILER MEDITERRANEEN TEXTILE SOUSSE MEDIFIL INTERNATIONAL AGET SA
VISITOR PROFILE ● Ready-to-wear and Garment manufacturers ● Fashion designers ● Purchasing offices ● Textile wholesalers and Distributors ● Representative companies ● Chain stores purchasing officers ● Accessory wholesalers and Retailers ● Import and Export companies ● Agencies ● Production and R&D managers ● Other
VISITOR STATISTICS Texbridge Istanbul has been visited by 14.540 professional visitors of which 2.970 was foreigners. Turkish textile sector which is 3rd textile exporter in Europe left the fair satisfied by signing new business agreements with the major buyers coming to Texbridge Istanbul from USA, Russia, Canada, Germany, Iraq, Tunusia, Nigeria, Israil.
Spring / Summer 2014, The Dutch trend forecaster Inkrit Berbee who determines the trends of the world's important textile fairs prepared a trend area for Texbridge called "Flight of Fantasy” where the Spring / Summer 2014 trends were exhibited.
Trend seminars organized by Uludag Textile Exporters Association (UTIB) were held where the professional names determining the coming years' fashion and color trends met the sector. The most famous trend forecasters from Europe & Turkey gathered at Texbridge İstanbul. The combined trend concepts of spring / summer 2014 has been set with the participation of Inkrit Berbee, Carola Seybold, Linas Lasiauskas, Yalçın Ayaydın, Osman Benzeş, Bahar Korçan.
The key points bringing the Texbridge Fair forward whose production quality and strength in textile and textile accessories are accepted by the world and which has the characteristics of being the sector leader are; ● The trend area called “Flight of Fantasy” where 2014 Spring - Summer trends were exhibited, ● ● Trend Seminars where the professional names determining the fashion and color trends in the world for the coming year met, ●The “Design Lab” where the world famous design studios, designers and trend boutiques are located, ●The “Denim Zone” where the denim companies shared the trends with the participants, ●The “Business Lounge" where the procurement committees carried out their activities.
International Marketing Activities
NEWSPAPER ADVERTISEMENT Al Wasset Al Wasset Al Wasset Al Wasset Al Wasset Bosfor
Syria Egypt Jordan Lebanon Saudi Arabia Russia
International Magazines ü Fashion Magazine
ü WWB ü Zoom on Fashion Trend ü Next Look ü Close Up ü Textile Report ü Collezioni ü Profashion ü FMD ü Journal du Textile ü Turkey's Trade ü Fashion in Poland ü Kohan Textile Magazine ü Nassaji Emrouz ü Textile Wirshaft
Italy UK Italy Germany Italy Germany Italy Russia Russia France Algeria Poland İran İran Germany
International WEB SITES ü ü ü ü ü ü ü ü ü ü ü
Juststyle.com alibaba.com expopromoter.com expoua.com expotop.ru tradeshowsusa.com worldwide.expolist tradeshows.mercatrade.com tg-expo.net expo.all.biz expo.tio
ü ü ü ü ü ü ü ü ü ü ü
profashion.ru moda.com.pl fashion-report.ru modanews.ru rustm.net pinkermoda.com modawpolsce.pl close-upfashion.com auma.de evearabia.com tsnn.com
International Direct Marketing √ The sector data were requested from the Turkish Trade Attaches in foreign countries and from the Foreign Trade Attaches in Turkey √ Making presentation about the fair to the textile associations and member companies in foreign countries √ 25.000 kits & brochures with invitations were sent to the relevant business cards collected in textile & ready-to-wear exhibitions, purchasers of 12.800 chain stores and to the related sector companies √ Mailing to 550 association letters to the international associations √ E-maling electronic invitation to the e-mail addresses of 80,000 receivers √ 2.000 mailing to 2010-2011-2012 roadshows datebase
COUNTRIES & VISITORS COUNTRY GERMANY USA ALBANIA AUSTRIA AUSTRALIA AZERBAYCAN BANGLADESH UAE BELARUS BELGIUM BULGARIA BOSNA HERZEGOVINA ALGERIA CZECH REPUBLIC CHINE ARMENIA MOROCCO FINLAND FRANCE GEORGIA NETHERLANDS UZBEKISTAN IRAQ UK IRAN
VISITOR NUMBER 126 9 46 21 12 47 11 18 23 19 209 45 33 58 21 23 148 19 69 37 12 51 19 73 153
TOTAL NUMBER 2.970 COUNTRY ISRAIL SWEDEN SPAIN ITALY TAIWAN KYRGYZSTAN LEBANON MACEDONIA EGYPT MOLDOVIA NIGERIA PAKHISTAN POLAND PORTUGAL ROMANIA RUSSIA SERBIA SLOVENIA SAUDI ARABIA SYRIA TUNUSIA UKRAINE JORDAN GREECE
VISITOR NUMBER 32 19 75 131 3 13 38 52 36 112 13 38 79 24 135 229 56 19 47 73 93 175 40 136
Local Marketing Activities
Local Media √ Full page advertisement on national newspapers √ Announcement and news support in domestic textile and textile accessories magazines √ National TV and radio advertisements √ Banner and news support on websites √ Direct marketing studies
NEWSPAPERS Announcement and news studies in national newspapers with high circulation
ü Hürriyet (10 March / Monday 5*25 Advert) ü Zaman (12 March Tuesday / 5*25 Advert)
NEWSPAPER NEWS (advertisement equivalent)
The advertisement equivalent of the news on the domestic national and local newspapers of Texbridge Istanbul Fair is USD 540,490
MAGAZINES Full page advertisements on sectoral publications followed closely by textile sector and where news and innovations are being shared ● ● ● ● ● ● ● ● ● ● ● ● ● ●
AKSESUAR DÜNYASI MAGAZINE CONTRACTBUSINESS MAGAZINE KONFEKSİYON TEKNİK MAGAZINE TEXTOWEAR MAGAZINE KONFEKSİYON TEKNOLOJİ MAGAZINE ÖRME DÜNYASI MAGAZINE WE MODE MAGAZINE TURKISH FASHION FASHION IN ISTANBUL OSMANBEY MODA MAGAZINE SHINE OF THE FASHION MERTER LIFE MAGAZINE NEW FASHION MAGAZINE ALAMODE MAGAZINE
Fair Promotion on Websites Ulusal ve sektörel haber sitelerinde sektörel kuruluş, dernek ve birliklerin, sanayi ve ticaret odalarının web sayfalarında fuar tanıtımı, haber, röportaj ve banner çalışması (haberler.com, fuarplus.com, tekstiltanitim.com, uib.org.tr, hurriyet.com, milliyet.com.tr, bigpara.com.tr, modaturkiye, vatan.com, industryguide.com)
Promotion Activities in Social Media The fair and the activities are promoted by establishing a large network including the sector members which constitute the target visitor profile in social media portals like Linkedin, Facebook and Twitter.
RADIO & TV
Advertisements in RADIO channels followed closely by the fair target group between 13-15 March 2013 ●
√CNN Turk (8''spot, 5 days, 15 broadcasts/Day) √Habertürk (8''spot, 5 days 15 broadcasts/Day)
Between October 13–15 March 2013, TV advertorials on the most popular thematic channels in Turkey. ●
√Habertürk (5 Days 6 Opt./Day ) √CNN Türk (5 Days 6 Opt./ Day)
Local Indoor & Outdoor Advertisements CNR EXPO Indoor Rackets / Billboards ● Istanbul Protocol Road, Yeşilkoy Locality Totem ● On- wall advertising ●
√Sending invitations to 15,980 companies of the textile and ready-to-wear professionals √SMS to 2450 VIP gsm list √Communication activities to the participant and visitor data of the ITF / CNR Textile and sub-industry, ready-to-wear sector fairs √Periodically updated sector data received from the associations/unions/universities, industry and commerce cambers as well as the sector institutions and organizations √ Brochure/Afiche/ Invitation- VIP invitation mailings √Teaser/ Press Release/ Fax deliveries mailings √E-mailing / Online invitation √Tele - marketing