Mexico´s Leading International Trade Fair for the Automotive Industry Targeting Trade Visitors from Latin and Central America POST SHOW REPORT 2013 “...
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Mexico´s Leading International Trade Fair for the Automotive Industry Targeting Trade Visitors from Latin and Central America

POST SHOW REPORT 2013 “From our experience after three years at PAACE Automechanika Mexico, the organizers are following an effective promotional and buyer-acquisition strategy, which results in an increasing number and quality of visitors. This year we were able to meet buyers from all levels of the distribution chain, including visitors from Panama,Venezuela and the Dominican Republic, three of which will become new distributors before the end of the year.” Edgar Caballero, Aftermarket Sales, Remy Power Products

Show Highlights PAACE Automechanika Mexico City 2013, the 15th edition of Mexico and Central America’s most important automotive aftermarket industry event was held July 10 -12 at Centro Banamex, Mexico City, Mexico. During the three-day event, a total of 20,257 visitors packed the floor engaging in active business interactions. 543 exhibitors from 23 countries showcased their products, solutions and services in the automotive aftermarket field from repair and maintenance to parts, IT, electronics, accessories and tuning. Parallel to the exhibition, the Technical Seminar Program offered a comprehensive series of presentations and training. More than fifty sessions were available covering topics such as diagnostics, transmissions, repair and maintenance business management and many more.

Facts and Figures Exhibitors

543 Exhibitors

Countries of Exhibitors

37 countries

Show Sponsors

Andellac, Aridra, Camexa, EGEA, Promexico, Seguridad de Economía, US Commercial Service


21,087 sq.m (gross)

Technical Seminar Program 51 Sessions Buyer Visit

20,257 buyer visits

Invited Buyer Groups

Costa Rica, Dominican Republic, Guadalajara, Monterrey

Exhibitor Profile

58% exhibited products in this area

“We find that the show has provided great exposure and has given us a great opportunity to touch base with our existing catalog of customers as well as to gain some new prospects.” Casanova Transmission, Ricardo Casanova, Purchasing Manager “PAACE Automechanika Mexico City is a great way for GMB to engage with end users in the Latin American aftermarket. Our goals ultimately, are to be able to connect with technicians and end users to educate them about our product offering and to spread awareness of our brand. We forged many new relationships with key figures in the Latin American aftermarket at PAACE Automechanika Mexico City and had a tremendous experience this year.” GMB North America, Rodrigo Ajates, Sales Manager

543 Exhibitors

23 Countries

Participating Countries • Argentina

• Austria

• Brazil

• Canada

• China

• Colombia

• Germany

• Greece

• Hong Kong

• India

• Japan

• Macao

• Malaysia

• Mexico

• Poland

• Russian Federation

• Singapore

• Spain

• Taiwan

• Thailand

• Turkey

• United Kingdom

• United States

Exhibitors Participation




Parts + Systems

23% Domestic

Accessories + Tuning 55%


Repair + Maintenance Service Station + Car Wash


35% IT + Management

Attendees “This is an important event because it increases the business opportunities for auto part companies; it brings technologies from other countries to this region, to supply our ever-growing industry. We have found top quality suppliers, which represent alternatives for our future projects.  I am glad that Mexico is organizing trade shows comparable to those in Europe, allowing for a better communication between us car makers and our suppliers. I celebrate the presence of more European and Asian exhibitors as well.” Armando González Rojas, Volkswagen de México “We come here to find new products and suppliers, to extend our offer range and to be up-to-date in our business… The organization of the show is quite good; we have been regular visitors over the past 10 years.” Paulo César Vázquez, Refaccionaria Vázquez NORTH AMERICA Canada, Costa Rica, Dominican Republic, Ecuador, Guatemala, Honduras, Mexico, Panama, Puerto Rico, United States

Visitors by Region

SOUTH AMERICA Argentina, Brazil, Bolivia, Colombia, Spain, Venezuela, Peru, Uruguay

Buyers Domestic / International


Mexico Other Countries


ASIA China, Taiwan, Turkey, India Indonesia, Japan, Hong Kong, Thailand, Malaysia, United Arab Emirates EUROPE / RUSSIA Germany, United Kingdom, France, Greece, Italy, Poland, Russian Federation, Austria, Spain AUSTRALIA

97% of

“Hundreds of retailers and mechanics came to our booth to see the wide arrange of products our company offers in the automotive aftermarket… We estimate a 40% increase in the number of visitors that stopped at our booth, where we introduced

PAACE Automechanika

them to our offer of locally manufactured components with OE quality.”

Mexico City attendees

Ricardo Valdes, Sales Manager, Aftermarket, American Axle & Manufacturing

plan to return in 2014

87% of PAACE Automechanika Mexico City

attendees were satisfied with the presence of innovations and new developments

Buyer Area of Interest





Repair + Maintenance

Parts + Systems

Accessories + Tuning

IT + Management

Service Station + Car Wash

62% of buyers are interested!




81% of all attendees “PAACE Automechanika Mexico City is the largest trade show for the industry in this country, and has an important role in the professionalization of the automotive aftermarket and car repair segments.”

rank PAACE Automechanika Mexico City as one of the most

Miguel Angel Garcia, President of ARIDRA

important shows to visit

96% of PAACE Automechanika Mexico City attendees were satisfied with the overall event

Buyer Area of Responsibility 0%







General Management Repair Purchasing Sales / Marketing IT / Research & Development Production / Quality Control Transport Other

Buyer Purchasing Power 0%




No Answer/No Influence




20% 25% 30% 35% 40%


Value Added Messe Frankfurt is one of the world’s

Seminar Program

leading trade show organizers with

PAACE Automechanika Mexico City surpassed its past success by providing 9,300 participants with excellent training and educational opportunities through its Seminar Program, sponsored by exhibiting companies.

536.9 million euros in sales and 1,833 active employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and approximately 50 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2012, Messe Frankfurt organized 109 trade fairs, of which more than half took place

Sessions attracted thousands of specialized technicians and automotive trade professionals looking to enhance their skills and learn about the latest technology impacting today’s market.

New Product Showcase An exciting feature highlighting product innovations from exhibiting companies. Participants APSECO S.A. de C.V.

Artlux S.A. de C.V.

C.T.I. Traffic Industries Co., Ltd.

Cheng Da Co., Ltd.

Comercializadoxa McAllen Plastic Tanks, S.A. de C.V. Ciosa Autopartes

ELPIGAZ Gas Systems

Exel Mexicana S. de R.L. de C.V.

Formosa Saint Jose Corp


GMB North America, Inc.

Hitachi Automotive Systems Americas, Inc.

Injectoclean S.A. de C.V.

Innova Mexico

Jairui Industry Co., Ltd.

Jarocho Herramientas


MFC Sealing Technology

NCG Tools Industry Co., Ltd.

Messe Frankfurt in Atlanta is currently

Ottotek Co., Ltd.

Pacole Industrial Co.

producing trade shows in the USA,

Pochteca Materias Primas, SA de CV

Royal Purple Synthetic Oil

Canada and Mexico across various

TMD Friction México, S.A. de C.V.

Yumak Air Brake Systems

industries. For more information about

Sistemas Mexicanos de Diagnostico Automotriz

outside Germany. For more information, please visit our website at: The North American headquarters of

Messe Frankfurt, Inc. please visit us at Messe Frankfurt, Inc. 1600 Parkwood Circle, Suite 615 Atlanta, GA 30339 Tel:+1.770.984.8016 Fax:+1.770.984.8023 Eugenio Carrillo, Show Director [email protected] com

Vehicle Display This special feature showcases one of the fastest growing segments of the industry - vehicle customization. It was one of the primary attractions with more than 100 customized vehicles showcased throughout the show floor.

Matchmaking Platform A new oppportunity introduced this year. Available free of charge for exhibitors and buyers, our online matchmaking platform created an avenue allowing exhibitors to receive qualified leads and connect attendees with desired companies.

Media PAACE Automechanika Mexico City continues to be supported by a number of various media outlets. As the most important automotive aftermarket industry event in Mexico, the 2013 event was covered by more than 128 journalists from trade and mass media, both printed and electronic.