PROFILE OF SERVICES Founded in 1991, AUDIENCE LOGIC is a full service marketing agency that specializes in strategic planning and audience development. Working within the arts and well beyond, AUDIENCE LOGIC clients also include corporations, community, and nonprofit organizations. The following is a profile of AUDIENCE LOGIC services, its client roster and leadership.

Profile of Services Page 1

A D V E RT I S I N G After identifying target and ancillary audiences, AUDIENCE LOGIC develops a campaign strategy. With experience in product positioning and copywriting, AL creates and frames the right message for the right markets to sell client products and services. Whether launching a new company, product, or service or revitalizing an existing one, an AL campaign penetrates the broadest possible audience with a laser sales message. Client Examples: Chicago Chamber Musicians, MAXJAZZ, Angèle Dubeau & La Pietà..

C O L L AT E R A L M AT E R I A L S To drive traffic and create brand loyalty, AUDIENCE LOGIC conceives and composes direct mail pieces, brochures, e-cards, concert posters/postcards and any other collateral that requires cogent, strategic composition and presentation. All projects’ requirements and budgets differ. AL takes great care in recommending which of its extensive network of partners in printing, fulfillment and graphic design can best serve a particular project. AUDIENCE LOGIC then assumes an oversight and advisory role, ensuring a quality end product. Client Examples: The University of Chicago, Andersonville Chamber of Commerce, Chicago Youth Media Festival.

E V E N T S — C O N C E P T & I M P L E M E N TAT I O N AUDIENCE LOGIC has a broad breadth of experience in event management—ideation through implementation. Theme, mechanics, venue, price point, sponsors—all event aspects are determined by a clear goal and supporting strategy. Client Examples: League of Chicago Theatres, City of Chicago’s Cows On Parade Auction, ACLU’s Girls On Top.

www.audiencelogic.com

5443 north broadway, #2-S

chicago, il 60640

773.561.1222

Profile of Services Page 2

LIVE PERFORMANCE Specializing in small to mid-sized venues, AUDIENCE LOGIC’s focus on audience development comes to fore in promoting live performance. Once AL determines the broadest potential audience, it creates a marketing, advertising and public relations campaign, designed to penetrate, educate and motivate. Having experience in the many facets of live performance, AUDIENCE LOGIC easily and effectively interfaces between the presenter, venue and talent management. Client Examples: Columbia College Dance Center, MAXJAZZ, Windy City Gay Chorus.

M A R K E T PA RT N E R S H I P S On behalf of our clients, AUDIENCE LOGIC regularly links to market wide partners like “lifestyle” retailers / manufacturers, restaurants, clubs, and others sharing a similar consumer profile. In an economic environment where budgetary constraints are the norm, mutually beneficial partnerships are critically important. AL rapidly assesses the benefits that each project offers and leverages them in attracting market partners, pooling resources and promotional opportunities, while benefiting both. Client Examples: Miles Ahead Jazz Radio, Chicago Park District, Andersonville Chamber of Commerce.

NEW PRODUCT LAUNCH New product development is a bedrock service offered by AUDIENCE LOGIC. To increase the potential for success in launching a new product, AL analyzes the marketplace with a need / niche set of criteria. Careful research and strategy are then applied in the product’s positioning, branding, packaging and presentation—translating into a measured, tactical new product introduction. MAXJAZZ contracted AUDIENCE LOGIC to launch it as an internationally recognized and distributed jazz record label (a GRAMMY Award nomination ensued within its first year.) Client Examples: The University of Chicago’s Contempo, Listen Here! Jazz Review, Zach Brock.

www.audiencelogic.com

5443 north broadway, #2-S

chicago, il 60640

773.561.1222

Profile of Services Page 3

PROJECT MANAGEMENT The vernacular for this category is “big picture.” Upon project / product conception, breadth and scope isn’t fully in focus. To ensure a project’s success, AUDIENCE LOGIC is the entity that pulls back and identifies all the tasks necessary to achieve the project’s goal. The critical departments or subcontractors are engaged and a timeline is created. AL continually interfaces between all, assessing compartmental performance and enforcing the predetermined timeline. Whereas this kind of management involves myriad details, it also requires AUDIENCE LOGIC’s ability to continually monitor a project’s overall status and help navigate its ultimate success. Client Examples: MAXJAZZ, City of Chicago’s Cows On Parade, League of Chicago Theatre’s Sears Theatre Fever.

P U B L I C & M E D I A R E L AT I O N S Based on a Communications Audit that fully evaluates past efforts, AUDIENCE LOGIC creates a tailored project media database from print (mainstream and alternative), broadcast (commercial and public) and internet media. AL composes press releases, develops press package, presents concepts for feature articles, places column items and schedules interviews. Client Examples: Steinway & Sons Piano, Angèle Dubeau & La Pietà, Chicago Chamber Musicians.

SPONSORSHIP Before a successful sponsorship can be forged, a “win-win” outcome must be a criterion. AUDIENCE LOGIC, on behalf of its client, optimally leverages benefits, determines varying degrees of cash and in-kind sponsorship levels and monitors mutual compliance. The outcome is successful client collaborations with both corporate and media sponsors. Client Examples: Chicago Youth Symphony Orchestra, MAXJAZZ, Miles Ahead Jazz Radio.

www.audiencelogic.com

5443 north broadway, #2-S

chicago, il 60640

773.561.1222

Profile of Services Page 4

S U P P L E M E N T E X I S T I N G M A R K E T I N G D E PA RT M E N T S It is not unusual for an organization to require temporary augmentation of its existing marketing department. Grand openings, special events or performances, anniversaries, festivals—these are some examples of times when additional marketing muscle is necessary. AUDIENCE LOGIC can step in, just exactly how and where need and budget dictate. Other usage might be in cases of organizational downsizing or restructuring. Client Examples: League of Chicago Theatres, Narada Records, Chicago Chamber Musicians.

PA RT I A L C L I E N T / P R O J E C T R O S T E R Jackie Allen

Imaginary Road Records

Andersonville Chamber of Commerce

Joel Hall Dancers

Annonymous 4

League of Chicago Theatres

Patricia Barber

Listen Here! Jazz Review

Blue Note Records

MAXJAZZ

Zach Brock

Brad Mehldau

Chicago Chamber Musicians

Michael J. Miles

Chicago Children’s Choir

Millennium Park

Chicago Department of Cultural Affairs

The Morse Theatre

Chicago Opera Theatre

Narada Records

Chicago Park District

Natl. Assn. of Artists’ Organizations

Chicago Youth Symphony Orchestra

Pegasus Players

Columbia College Dance Center

Philips Records

Dave Douglas

Primarily A Cappella Records

Angèle Dubeau & La Pietà

St. James Cathedral

Edgewater Chamber of Commerce

Steinway & Sons Pianos

GRP Records

The University of Chicago

Harmonia Mundi USA

Windy City Gay Chorus

Hyde Park Jazz Festival

Women In The Director’s Chair

www.audiencelogic.com

5443 north broadway, #2-S

chicago, il 60640

773.561.1222

Profile of Services Page 5

LEADERSHIP Ronna Hoffberg, President of AUDIENCE LOGIC, began her marketing career at a Fortune 100 company, now Nabisco Brands, Inc. Hired as a Product Manager and assigned to the division of New Ventures, audience and new product development became her area of marketing expertise. It still is today. In 1977, Hoffberg began her twelve-year tenure as a principal and Vice President of Marketing for Rose Records. Best identified by its broad selection of genres and repertoire, Rose Records grew to a twenty-one store retail record chain throughout the Midwest. During those twelve years, Hoffberg worked very closely with record labels to build awareness of new artists and releases, parlaying that awareness into retail sales. In 1991, Hoffberg founded AUDIENCE LOGIC.

Nina Newhouser, Vice President of AUDIENCE LOGIC, began her career as a corporate intern with Insilco Broadcasting, becoming Asst. Program Director at their New Orleans outlet, WGSO-AM. After two years, Newhouser was hired as a producer by Chicago’s highest-rated radio station, WGN-AM. For five years she produced its entertainment program, “The Roy Leonard Show.” In 1987, Newhouser was retained by Entertainment Marketing, Inc. as a freelance producer of a nationally syndicated Kenny Rogers radio special. Joining EMI in 1989, she became Vice President of Marketing, responsible for its Tour Division. Newhouser has worked with recording artists such as the Rolling Stones, Tina Turner, Bobby Brown, Ringo Starr, George Strait, Trisha Yearwood and Travis Tritt. Corporate tour sponsor clients included Budweiser and Bud Light, Discover Card, Hanes Hosiery and MCI/1800-COLLECT. In 1998, Newhouser joined AUDIENCE LOGIC in a partnership capacity.

www.audiencelogic.com

5443 north broadway, #2-S

chicago, il 60640

773.561.1222