NEW TIMES MEDIA GROUP the media kit

your weekly advantage

SAN LUIS OBISPO COUNTY’S NEWS AND ENTERTAINMENT WEEKLY Published and distributed throughout San Luis Obispo County and Northern Santa Barbara County every Thursday. Expanded coverage, breaking news, and a comprehensive calendar of events. Available at more than 1,000 locations.

37,000 Circulation

“Like people, every publication has a personality all its own.” — Steve Moss founder of New Times Media Group

1010 Marsh Street, San Luis Obispo, CA 93401

805.546.8208 | f. 805.546.8641 NewTimesSLO.com

NORTHERN SANTA BARBARA COUNTY’S NEWS AND ENTERTAINMENT WEEKLY Published and distributed throughout Northern Santa Barbara County and San Luis Obispo County every Thursday. Expanded coverage, breaking news, and a comprehensive calendar of events. Available at more than 400 locations.

18,000 Circulation 2540 Skyway Drive, Ste. A, Santa Maria, CA 93455

805.347.1968 | f. 805.347.9889 SantaMariaSun.com

The premiere restaurant and winery guide on the Central Coast. 80,000 copies are distributed every six months to more than 650 strategic locations throughout San Luis Obispo and Northern Santa Barbara Counties. PICKUP POINTS FOR MENUS:

Hotels · Wineries · Shopping Centers · Corporations Chambers of Commerce · High-Traffi c Areas, including many New Times & Sun racks

meet us

Our purpose: to present news and issues of importance to our readers; to reflect honestly the unique spirit of the region; and to be a complete, current, and accurate guide to arts and entertainment on the Central Coast, leading the community in a positive direction consistent with its past.

WE REACH YOUR CUSTOMERS The New Times Media Group was founded in 1986 and continues to be locally owned and operated. Today we reach more than 159,500 readers on California’s Central Coast. Our two weekly newspapers, New Times and Sun, are sought out each week by avid readers looking for in-depth news, extensive entertainment coverage, and outstanding cultural happenings throughout the region. Plus, our websites let readers check out everything online, and our newsletters directly reach more than 11,502 readers weekly. We also have a strong social media presence, which allows us to interact with followers daily. Twice yearly, our colorful Menus guide helps readers discover and re-discover the Central Coast’s varied cuisine. We also create a variety of themed issues that highlight and explore the many offerings of the area. We’re an integral part of the Central Coast, and we’re here to help you succeed.

TWO GREAT MARKETS San Luis Obispo County and Northern Santa Barbara County are growing fast, and we’re growing with them. The region has a combined retail base of more than $2.35 billion. The mild Mediterranean climate attracts tourists from around the world to beaches, wineries, and to world-renowned Hearst Castle. It’s also home to a major university, two community colleges, and several business and trade schools.

OUR READERS=YOUR CUSTOMERS Our newspapers are the most sought-after publications on the Central Coast because we publish newspapers as bright and intelligent as our readers. They wouldn’t dream of missing an issue. Both residents and tourists know our newspapers are the best way to discover everything on California’s Central Coast.

COST EFFICIENT AD BUY A New Times / Sun combination buy brings you a weekly circulation of 55,000—the largest of any newspaper on the Central Coast. With a pass-along rate of 2.9, that’s more than 159,500 readers!

DEMOGRAPHICS

READERSHIP:

47.2 average 65% female reader age for both

We’re free to readers, who pick us up because they want us. And they share us. Our papers are designed for a long shelf life. With our complete events calendar, readers refer to us repeatedly all week for the area’s most complete entertainment and events coverage.

New Times & Sun

NEW TIMES 114,700 (pass along rate 3.1)

NEW TIMES

27% have a household income of $100,000+ a year

SUN

70% female

94% New Times 92% Sun MARITAL 54% New Times STATUS 65% Sun EMPLOYMENT 68% New Times STATUS 69% Sun HOME 58% New Times OWNER 71% Sun

53% refer to their copy 1-3 times per week

SUN 50,400 (pass along rate 2.8)

51% refer to their copy 1-3 times per week

EDUCATION college or advanced degree

married

A

Professional or Managerial

ACTIVITIES

95% of readers prefer to shop at locally owned businesses LARGEST 47% of readers dine at restaurants 1-3 times a week REACH on the Central Coast of readers are planning to make a major appliance 60% or home improvement purchase within the next A APPROX.

B

New Times

12 months

AUDITED FOR ACCURACY Our circulation is audited by Verified Audit, a nationally recognized audit bureau with more than 60 years experience. This means our distribution numbers are always accurate and reliable. Complete audit reports are available quarterly to all advertisers.

total distribution 37,000

B Sun total distribution 18,000 Distributed every Thursday with over 1,400 locations from Paso Robles to Santa Ynez.

Reader Survey by Verified Audit. Full audit report available upon request.

2014 NNA

The Sun, Santa Maria, California

“As I wrote in that first issue, “The Sun and New Times are separate newspapers owned by the same people. But they have a similar purpose: to help readers better understand their respective communities so they can face the challenges ahead with confidence and resolve.” — Steve Moss founder of New Times Media Group

FIRST PLACE

• Best Original Editorial Cartoon, Daily & Non-Daily Division

SECOND PLACE & THIRD PLACE

• Best Environmental Story, Daily & Non-Daily Division, circulation 9,000+

HONORABLE MENTION

• Best Investigative or In-Depth Story or Series, Non-Daily Division, circulation 10,000+

2013 NNA

The Sun, Santa Maria, California

FIRST PLACE

• Best Humorous Column, Daily & Non-Daily Division, circulation 15,000+ • Best Sports Column, Daily & Non-Daily Division, circulation 6,000+ • Freedom of Information, Daily & Non-Daily Division

SECOND PLACE

• Best Environmental Story, Daily & Non-Daily Division, circulation 9,000+ • Best Original Editorial Cartoon, Daily & Non-Daily Division • Freedom of Information, Daily & Non-Daily Division

CPNA New Times, San Luis Obispo, California

FIRST PLACE

• Agricultural Reporting, weekly 25,001+ • Feature Photo, weekly 25,001+ • Graphic Illustration, weekly 25,001+

SECOND PLACE

• Enterprise Reporting, weekly 25,001+ • Environmental Reporting, weekly 25,001+ • General Excellence, weekly 25,001+

2012 AltWeekly Awards New Times, San Luis Obispo, California

SECOND PLACE Column HONORABLE MENTION Illustration THIRD PLACE Public Service

CPNA New Times, San Luis Obispo, California

SECOND PLACE

• Coverage of Local Government, weekly 25,001+

CERTIFICATE OF ACHIEVEMENT • Graphic Illustration • Special Section

The Sun, Santa Maria, California

SECOND PLACE

• Graphic Illustration, Weekly, circulation 11,001–25,000

NNA The Sun, Santa Maria, California

FIRST PLACE

• Best Feature Story, Non-Daily Division, circulation 15,000+ • Best Humorous Column, Daily & Non-Daily Division, circulation 8,000+

SECOND PLACE

• Best Reviews, Daily & Non-Daily Division • Best Educational/ Literary Story, Non-Daily Division, circulation 6,000+

THIRD PLACE

• Best Feature Story, Non-Daily Division, circulation 15,000+

awards complete list of awards available upon request

NEW TIMES 1X

$50

$75

COLOR RATES $150

$200

SIZE

13X

20%

26X

52X

31%

26%

52+

40%

FULL

$1547 $1237 $1145

$1067 $1348 P

3/4

$1153

$922

$853

$796

$1111 P

JR.

$882

$706

$653

$609

$949

P

1/2

$798

$638

$591

$551

$868

P

3/8

$627

$501

$464

$433

$706

G

5/16

$553

$443

$409

$382

$661

G

1/4

$446

$357

$330

$308

$552

G

3/16

$344

$276

$255

$238

$431

S

1/8

$233

$186

$172

$161

$349

S

1/16

$134

$108

$99

$93

$230

B

INSERTS

Insert rates are $45 per 1,000 for 10,000, $40 for up to 18,000, and $35 for 19,000 or more. Minimum inserts: 10,000. Call for multiple-page insert pricing.

STICKY NOTES

So you want to be on the cover? Sticky Notes are the way to do it! Rates are $60 per 1,000, includes printing. Rates are net. Minimum 10,000 per paper. Deadline is two weeks prior to print for artwork and space reservation.

*BEST VALUE!

SUN 1X

$50

$75

COLOR RATES $150

$200

SIZE

13X

26X

52X

52+

20%

26%

31%

40%

FULL

$1033 $827

$765

$713

$1039 P

3/4

$775

$620

$573

$535

$885

P

DEADLINES

JR.

$585

$468

$433

$404

$771

P

Insertion order, ad copy, and ad cancellation: the Friday prior by noon. Camera Ready ads are due Monday by noon.

1/2

$540

$432

$399

$372

$714

P

PLACEMENT

3/8

$422

$338

$312

$291

$583

G

5/16

$357

$286

$264

$246

$544 G

When available, specific page position is guaranteed with a 15% placement charge. Minimum ad size: 3/16. Back page: 20% additional charge.

1/4

$289

$231

$214

$199

$458 G

3/16

$240

$192

$178

$166

$369

S

1/8

$166

$133

$123

$114

$309

S

1/16

$91

$73

$68

$63

$204

B

*BEST VALUE! 52+ Multi-Media Agreements

52+ agreements enjoy a multi-media campaign of both print and online advertising! At 40% OFF the open rate, 52+ agreements include color, are self-renewing, and will receive indefinite rate protection.

*BEST VALUE!

(S)

(H) (S)

(V)

(H)

(V)

Full Page 10.125" x 12.75"

3/4 Page

(V) 7.5" x 12.75" (S) 10.125" x 9.5"

Junior Page 7.5" x 9.5"

1/2 Page

3/8 Page (V)

(H) 10.125" x 6.25" 5" x 9.5" (V) 5" x 12.75"

3/8 Page

(V)

(V)

5/16 Page

(V)

(V)

(H)

(H) 10.125" x 4.625" (H) 7.5" x 4.625" (S) 7.5" x 6.25" (V) 5" x 8"

(H)

(S)

(S)

(H)

1/4 Page

3/16 Page

(H) 10 1/8" x 3" (H) 7.5" x 3" (V) 2.375" x 12.75" (V) 2.375" x 9.5" (S) 5" x 6.25" (S) 5" x 4.625"

Insertions must be weekly to qualify for frequency discounts. Rates are per insertion.

(S)

(H)

1/8 Page

(H) 5" x 3" (V) 2.375" x 6.25"

1/16 Page

(S) 2.375" x 3

Expand Your Exposure NewTimesSLO.com and SantaMariaSun.com offer a unique online branding opportunity. Our online advertising packages will provide your business daily exposure throughout both websites.

P PLATINUM PACKAGE ($500/wk) Leaderboard (728 x 90p) Medium Rectangle (300 x 250p) Skyscraper (160 x 600p) Standard Tile (160 x 160p)

G GOLD PACKAGE

($400/wk)

Medium Rectangle (300 x 250p) Skyscraper (160 x 600p) Standard Tile (160 x 160p)

Standard Tile (160x160p)

S SILVER PACKAGE ($300/wk) Skyscraper (160 x 600p) Standard Tile (160 x 160p)

B BRONZE PACKAGE ($200/wk) Standard Tile (160 x 160p)

Skyscraper (160x600p)

Medium Rectangle (300x250p)

Leaderboard (728x90p)

NEWSLETTER

($200/wk)

Want to be automatically delivered to our readers’ inboxes each week? Advertising available on our weekly newsletter can do just that. Leaderboard (728 x 90p)

ONLINE AD SUBMISSION INFORMATION We can build your online ad at no additional cost. Deadline for artwork is one week prior to your ad scheduled run. We do not produce Flash media at this time. You may create and e-mail us an online ad. Deadline for client-produced ads is one week prior to the scheduled run.

online ads

CLASSIFIED LINE ADS

Enjoy four ads for the time and price of one! All line ads are placed in both New Times and Sun and will be placed on both newtimesslo.com and santamariasun.com FREE.

CLASSIFIED DISPLAY AD RATES Rates are per ad for ads in the classified section only. Rates are for ads that run weekly.

*COLOR RATES ARE AVAILABLE, PRICING VARIES.

NEW TIMES

Run in New Times and Sun 1x 13x 26x 52x

4 4 4 4

lines lines lines lines

$16 per week $12 per week $10 per week $8 per week

additional lines $4.00 additional lines $3.00 additional lines $2.50 additional lines $2.00

Rates are per line.

CREATING ADDED IMPACT Headlines Small $2.00 Medium $4.00 Large $6.00 Border $3.00 per ad Logo $5.00 per logo Bold $0.50 per word Rates are per week.

ORIENTATION vertical/horizontal square/vertical/horizontal

RATES

NONPROFIT DISCOUNT

NTMG offers a 20% discount off our open rate to all organizations that are recognized by the IRS with a tax-exempt (501c-3) status.

FINANCIAL INFORMATION Classified line ads are pre-paid. We accept Visa, MasterCard, American Express, checks, money orders, and cash. Display advertisers can apply for credit by filling out a credit application.

GENERAL INFORMATION NTMG reserves the right to refuse, edit, alter, or omit any advertisement submitted for publication. We also assume no responsibility for negligence in proofing ad copy and/or artwork. NTMG will be responsible for only one incorrect insertion of an ad. No cancellations can be accepted after deadline.

ORIENTATION vertical/horizontal square/vertical/horizontal

Two Weeks, 3 Lines. Applies to For Sale, Auto & Boat categories.

Free ads apply to non-commercial advertisers.

26X 1X 6x 13X $1547 $1392 $1237 $1145

52X $1067

1/2

$798

$718

$638

$591

$551

1/4

$446

$402

$357

$330

$308

3/16

$344

$310

$260

$245

$230

1/8

$233

$210

$177

$156

$121

1/16

$134

$121

$102

$90

$70

1/32

$67

$60

$50

$45

$35

1/64

$34

$30

$26

$23

$18

SUN

FREE LINE ADS Log onto classifieds.newtimesslo.com or classifieds.santamariasun.com to place your free ad. Additional Lines $1.00 per week.

SIZE FULL

SIZE FULL

1X 6x $1033 $930

13X $827

26X $765

52X $713

1/2

$540

$486

$432

$400

$372

1/4

$289

$260

$231

$214

$199

3/16

$240

$216

$173

$160

$150

1/8

$166

$149

$126

$110

$86

1/16

$85

$77

$65

$57

$44

1/32

$50

$45

$38

$34

$26

1/64

$26

$23

$20

$18

$15

DEADLINE All Line ads Noon Monday. Display deadline is 3:30 pm Friday.

Keepin’ it classy in the Classifieds We want your business to be featured! Get your sale items and business offerings out there in a variety of category listings. Reach more than 159,500 readers from Paso Robles to Lompoc weekly.

SPECIAL FEATURED SECTIONS Saver is an exciting advertising program that allows partners to market their businesses by way of a coupon of fering featured on a half page. The program is simple—full color at discounted rates. These advertisers will be able to make a formated coupon offering in their 5" wide by 1.75" tall ad space. All in full color!

RATES – NEW TIMES (runs bi-weekly) 13 insertions - $115 per ad 26 insertions - $113 per ad

RATES = SUN (runs weekly) 26 insertions - $90 per ad 52 insertions - $75 per ad

SHOP LOCAL BACK PAGE

(SUN) Local businesses are so important to our community because they provide the character and uniqueness that IS…Northern Santa Barbara County. Every week the back page of the Sun will be a full color showcase of local advertisers. This gives advertisers the opportunity to promote their local business on a high visibility page in the community paper that really makes a difference.

RATES 52 week commitment = $75 per week

LEGAL NOTICES

(NEW TIMES) Let us save you and your clients money! The San Luis Obispo New Times is an adjudicated, general circulation newspaper distributed throughout all of San Luis Obispo County. In most cases, our legal rates are below our competitors', and we always offer superior one-on-one personal service with our legal coordinator. You will receive all the pertinent paperwork and affidavits that are required by your clients and the local courts in a timely manner.

RATES

FBN / Abandonment (4 wks) Additional names Name Change (4 wks) Petition for Probate (3 wks) Summons (4 wks) English Only Summons (4 wks) Spanish and English ABC Notice (1-3 wks) Bulk Sale (3 wks) Trustee Sale (4 wks) Other Notices, by the word

WE’RE ONLY 2 BLOCKS FROM THE COURTHOUSE

$58 $5/name $175 $295 $275 $375 $50 $175 $399 $0.25

MONTEREY ST. OSOS ST.

SAVER

COUNTY CLERK HIGUERA ST.

NEW TIMES MARSH ST.

DEADLINE All legal notices are Monday at 3 pm, for publication in the following Thursday’s edition.

PET PAGE

(NEW TIMES) The Pet Page is the Central Coast’s premiere pet and animal services directory and marketing space. It aims to provide a much-needed link between a wide range of pet and animal businesses and pet-friendly consumers. The Pet Page routinely features area animals available for adoption.

RATES

4 Line Classified Ad (additional lines $6 each) 13 insertions = $30 26 insertions = $24

NOTES

02 09 16 23 30

MEMORIAL DAY 5/21

55 FICTION RULES (5/21-6/04) SUMMER GUIDE

SEPT

04 11 18 25

BEST OF NSBC BALLOT (6/04-6/19)

 BEST OF SLO

03 10 17 24

OCT

MAY

 HEALTH & FITNESS

BEST OF SLO (DL)

01 08 15 22 29

LABOR DAY 9/07

BOYS & GIRLS CLUB (DL)  STUDENT GUIDE AUTUMN ARTS BOYS & GIRLS CLUB WINNING IMAGES FORM (9/17-10/01) MENUS (DL) NTMA SHOWCASE (FRIDAY 9/25)

VALENTINES DAY 2/14 PRESIDENTS DAY 2/16

 BRIDES THE WEDDING ISSUE

BEST OF SLO BALLOT (2/26-3/16)

ST. PATRICK’S DAY 3/15

SPRING ARTS

MENUS (DL)

EASTER 4/05

 MENUS

STRAWBERRY FESTIVAL

YOUR REP:

 THE FLAVOR ISSUE NTMA FORM (6/11-7/02) FATHER’S DAY 6/21

02 09 16 23 30

INDEPENDENCE DAY 4/04

06 13 20 27

BEST OF NSBC (DL)

 55 FICTION SANTA BARBARA FAIR

 INDOOR/OUTDOOR

 BEST OF NSBC  EDUCATION TODAY

NOV

BRIDES (DL)

DEC

05 12 19 26

MARTIN LUTHER KING, JR. DAY 1/19

JUNE

05 12 19 26

 VOLUNTEERING

07 14 21 28

MOTHER’S DAY 5/10

JULY

01 08 15 22 29

NEW YEAR’S DAY 1/1

AD PLANNER

AUG

APR

MAR

FEB

JAN

THINKING AHEAD 2015

05 12 19 26 03 10 17 24 31

COLUMBUS DAY 10/12

 MENUS

HALLOWEEN 10/31

VETERAN’S DAY 11/11

 WINNING IMAGES HOLIDAY GUIDE (DL)

 HOLIDAY GUIDE

THANKSGIVING DAY 11/26

 LAST MINUTE GIFT GUIDE

CHRISTMAS 12/25

NEW YEAR’S EVE 12/31

 NEW TIMES & SUN PUBLICATION  NEW TIMES ONLY PUBLICATION  SUN ONLY PUBLICATION 

SPECIAL PUBLICATION PULL OUT ISSUE



THEMED ISSUE

(DL) DEADLINE—BOOK YOUR ADS!

no. 5

We’re Good at Making You Look Good! Award-winning graphic design is included in our advertising prices, and we work extra hard to make your ads look extra good. We can start from scratch or follow your established branding. This goes for print and online advertising!

AD ELEMENTS (Logos / Photos / Images / Text)

For best print quality, all logos and images must be at least 240 dpi. Images taken from the web are not acceptable, aside from legality issues, they are generally not a high enough resolution to reproduce well. If you would like us to use special or specific fonts, please include the font name and/or attach a copy to insure that we can create your ad correctly.

Ad Element Deadline is Friday, 3:30 pm prior to publication. *All ads turned in after 3:30 pm on Friday will be allowed ONE proof, and one submission for corrections.

GETTING ARTWORK TO US

Ad Elements and Camera Ready ads can be submitted to NTMG digitally via e-mail, dropbox, FTP, flash drive, or cd. Please e-mail your sales rep directly. Please make sure to get your ad elements and Camera Ready ads in by the requested deadlines. This allows us time to troubleshoot any problems or issues.

FTP Site Information: IP: ftp://ftp.newtimesslo.com USER: ntftp PW: 639times

CAMERA READY

(Print-ready advertisement built outside of the NTMG production department) ADS ARE BUILT TO NTMG GUIDELINES AND SHOULD NOT REQUIRE ADJUSTMENTS.

Format:

All Camera Ready ads should be submitted in PDF file format. For best print quality, all advertisements must be at least 240 dpi. We do not accept Publisher files, Quark files, Word files, or Freehand files. All fonts should be outlined, or converted to paths. All links should be embedded in the PDF file.

Color:

CMYK is the standard color-space for our ads. We DO NOT accept ads that use spot colors (ie. Pantone colors or other non-process color swatches) as they cause problems during the printing process and can keep your ad from reproducing correctly. Avoid using 4-color blacks (or rich blacks) as they create registration issues and can obscure type reproduction. Make sure that black and white ads are using only process black. Images should be adjusted 15%-20% lighter to account for the dot gain common on a web press. Remember, ads will print darker on newsprint paper.

Type:

For best reproduction, all type should be set in a layout program (ie. InDesign) and not in an image-editing program (ie. Photoshop) or a word-processing program (ie. Word)

Size:

Camera Ready ads should be cropped or built to the specified NTMG ad size. All ads print at full-size, we do not crop ads. There is no need for any printer marks (ie. color bars, registration marks, or crop marks). Images should be at least 240dpi to print crisply. Images taken from the web are not acceptable.

Miscellaneous:

Changes to Camera Ready ads and branding elements, such as logos, should be made through the original designer. NTMG is not responsible for changes to Camera Ready ads.

Camera Ready Ad Deadline is Monday, 3:30 pm prior to publication. *NTMG will not take responsibility for modifying Camera Ready ads.

LET’S CREATE SOMETHING GREAT New Times and the Sun are available at more than 1,400 locations throughout San Luis Obispo and Northern Santa Barbara Counties with more than 159,500 readers weekly.

SAN LUIS OBISPO COUNTY’S NEWS AND ENTERTAINMENT WEEKLY 1010 Marsh Street, San Luis Obispo, CA 93401

805.546.8208 | NewTimesSLO.com

NORTHERN SANTA BARBARA COUNTY’S NEWS AND ENTERTAINMENT WEEKLY 2540 Skyway Drive, Ste. A, Santa Maria, CA 93455

805.347.1968 | SantaMariaSun.com

New Times Media Group