THE CINEPLEX MEDIA ADVANTAGE
THE CINEPLEX MEDIA ADVANTAGE!
ENGAGEMENT • ENTERTAINMENT • EFFECTIVNESS
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CINEPLEX MEDIA | MEDIA KIT 2016
oday’s consumers are exposed to more marketing messages than ever before thanks to the rapidly improving technology we all enjoy. The result is that every day it gets harder for marketers' messages to break through, to stand out and reach consumers effectively and with impact. The solution is simple — The Cineplex Media Advantage. We start the conversation with consumers via CINEPLEX.COM when they are still at home deciding what movies to see and where to see them, and also via their mobile device through our MOBILE WEBSITE and APP. The real fun begins when they walk into our cinema lobbies, which are buzzing with activity in anticipation of the big Hollywood hits. Here, our advertisers get the benefit of a closed environment that allows their message to get through to guests in the most entertaining and engaging ways. Our new, fully dynamic HD DIGITAL BACKLITS are a brilliant way to engage consumers, especially in combination with our DIGITAL LOBBY SHOW, which combines movie-based content with advertising. Our huge, new INTERACTIVE MEDIA ZONES are fully deployed in 44 of our theatres. They allow our guests to play, interact with, and learn about your products and services through touch, motion, audio and video capture. They also provide data capture and interaction with social platforms so you can establish strong and ongoing bonds with your customers.
CINEPLEX MAGAZINE and LE MAGAZINE CINEPLEX give our guests the inside scoop on their favourite actors and keep them up to speed on everything in the world of movies. Custom Content and regional split-runs help ensure your customers get your message. Once they step into the auditorium, our guests enter a world with zero distractions. It’s time for the PRE-SHOW, where your ad is given a prime spot within a movie-centric program of entertainment and fun. Want something a little different? We’ll work with you to develop Custom Content that's actually part of the pre-movie entertainment. Speaking of entertainment, take your consumer interaction to a whole new level by taking part in CINEPLEX TIMEPLAY — the gamification of the consumer experience! High participation rates, recall and awareness make this unique media an impactful way to have fun with your consumers. With Cineplex TimePlay in well over 700 theatres across the country, we’re the new game in town! It's time to get serious with SHOW-TIME. Place your hero ad right next to the trailers and movie that our guests have come to see — big screen, sound and emotion dialed way up. There is no other media that can provide so many valuable touch points at so many steps along the marketing pathway. But wait, there’s more! Cineplex also offers SPECIAL EVENTS and ALTERNATIVE PROGRAMMING that's guaranteed to deliver what you need.
IT’S THE CINEPLEX MEDIA ADVANTAGE. CINEPLEX MEDIA | MEDIA KIT 2016
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DIGITAL SIGNAGE MEDIA KIT 2016 BEYOND HOLLYWOOD!
CINEMA LOBBY 157 locations
We know that everyone leads a busy life, so our extensive Digital Signage network lets our clients get their messages out to consumers at the most relevant times in the most important locations – while they are making purchase decisions.
TIMS TV 2,310+ locations
ONROUTE 20 locations
OXFORD MALLS 10 locations
CONCOURSE 22 locations
Be sure to review the Cineplex Media Digital Signage Media Kit for all the ways we can get your message to consumers
CONTENTS 6
MOVIE HIGHLIGHTS
32
DIGITAL SIGNAGE CINEMA LOBBY
15
CINEMA OVERVIEW
36
CINEPLEX MAGAZINE
18
SHOW-TIME
39
LE MAGAZINE CINEPLEX
20
PRE-SHOW
41
CINEPLEX.COM & MOBILE
24
CINEPLEX TIMEPLAY
44
SPECIAL EVENTS
28
INTERACTIVE MEDIA ZONE
46
THEATRE LISTINGS
CINEPLEX MEDIA SALES
[email protected] • WWW.CINEPLEXMEDIA.COM TORONTO 416-539-8800
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SOUTHWESTERN ONTARIO 519.725.3733 X 5025 CINEPLEX MEDIA | MEDIA KIT 2016
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MOVIE HIGHLIGHTS
Po returns in Kung Fu Panda 3
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CINEPLEX MEDIA | MEDIA KIT 2016
The Revenant's Leonardo DiCaprio seeks justice
JANUARY
DEADPOOL DIRECTOR: TIM MILLER STARRING: RYAN REYNOLDS, GINA CARANO, T.J. MILLER Marvel’s hilariously irreverent antihero Deadpool finally gets his own movie. Mercenary soldier Wade Wilson (Reynolds) joins the Weapons X Program where he receives superhealing powers, making him nearly invincible. He dons a costume and becomes Deadpool, a jaded killer looking for redemption. OPENS FEBRUARY 12
THE REVENANT DIRECTOR: ALEJANDRO GONZÁLEZ IÑÁRRITU STARRING: TOM HARDY, LEONARDO DICAPRIO DiCaprio stars as frontiersman Hugh Glass, who’s left behind by his comrades after being mauled by a bear. He survives and sets out on a cross-country trek to find the men and take vengeance. OPENS JANUARY 8
RIDE ALONG 2 DIRECTOR: TIM STORY STARRING: KEVIN HART, ICE CUBE, TIKA SUMPTER This sequel to the 2014 hit comedy Ride Along finds Ben (Hart) and James (Cube) working as partners in the Atlanta police force. Ben is about to marry James’ sister Angela (Sumpter), but before he can say “I do,” he and James head to Miami to bust a drug dealer (Benjamin Bratt) who’s been flooding Atlanta with his deadly product. Co-starring Olivia Munn, Tyrese Gibson, T.I. and Sherri Shepherd. OPENS JANUARY 15
KUNG FU PANDA 3 DIRECTORS: JENNIFER YUH, ALESSANDRO CARLONI VOICES: JACK BLACK, BRYAN CRANSTON, J.K. SIMMONS Kung fu-loving panda Po (Black) reconnects with his long-lost father Li (Cranston) in this third movie in the popular franchise. They travel to a panda retreat, but while they're getting to know each other the villain Kai (Simmons) attacks the land. Now Po has to train his fellow pandas to battle back. OPENS JANUARY 29
ZOOLANDER 2
FEBRUARY HAIL, CAESAR! DIRECTORS: JOEL COEN, ETHAN COEN STARRING: GEORGE CLOONEY, JOSH BROLIN, TILDA SWINTON The Coen brothers’ latest comedy stars Brolin as a 1950s Hollywood “fixer” who spends one hectic day cleaning up messes created by his actor clients, including a matinee idol (Clooney) who’s playing Julius Caesar in a Roman epic. OPENS FEBRUARY 5
DIRECTOR: BEN STILLER STARRING: BEN STILLER, OWEN WILSON, KRISTEN WIIG, PENÉLOPE CRUZ, OLIVIA MUNN, WILL FERRELL The long-awaited sequel to 2001’s Zoolander finds male models Derek (Stiller) and Hansel (Wilson) competing against younger models while their business fends off a takeover bid from a nefarious competitor. Look for cameos from Kim Kardashian and Kanye West. OPENS FEBRUARY 12
CINEPLEX MEDIA | MEDIA KIT 2016
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MOVIE HIGHLIGHTS
MARCH ZOOTOPIA DIRECTORS: BYRON HOWARD, RICH MOORE, JARED BUSH VOICES: JASON BATEMAN, GINNIFER GOODWIN Disney Animation looks to build on the success of Frozen and Big Hero 6 with this tale set in a world were humans don’t exist and it’s walking, talking animals who run the world. A scam-artist fox (Bateman) teams with a rabbit cop (Goodwin) to solve a conspiracy in the big city of Zootopia. OPENS MARCH 4
THE DIVERGENT SERIES: ALLEGIANT – PART 1 DIRECTOR: ROBERT SCHWENTKE STARRING: SHAILENE WOODLEY, THEO JAMES, MILES TELLER In the franchise's penultimate film, the plot thickens as Tris
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(Woodley), Four (James) and the residents of postapocalyptic Chicago learn that their faction-based culture is actually a sealed, artificially created society, and that more Divergents are needed to save what is left of the outside world. OPENS MARCH 18
MY BIG FAT GREEK WEDDING 2 DIRECTOR: KIRK JONES STARRING: NIA VARDALOS, JOHN CORBETT, ANDREA MARTIN It’s been 14 years since Greek-American Toula Portokalas (Vardalos) married WASP hunk Ian Miller (Corbett) in the hit rom-com My Big Fat Greek Wedding. While the plot details for the long-awaited sequel are being kept under wraps, we do know that a Portokalas family secret is revealed leading to much comedic angst. OPENS MARCH 25
CINEPLEX MEDIA | MEDIA KIT 2016
BATMAN V SUPERMAN: DAWN OF JUSTICE DIRECTOR: ZACK SNYDER STARRING: HENRY CAVILL, BEN AFFLECK, AMY ADAMS It’s a superhero smackdown! An older, angrier Batman (Affleck) believes an all-powerful Superman (Cavill) could pose a threat, so he heads to Metropolis to confront his rival. The Dark Knight’s hate for Superman is matched by that of baddie Lex Luthor (Jesse Eisenberg), who plots to take out the Man of Steel. OPENS MARCH 25
APRIL GODS OF EGYPT DIRECTOR: ALEX PROYAS STARRING: GERARD BUTLER, NIKOLAJ COSTER-WALDAU Ancient Egypt is the setting for this fantasy that finds a human thief (Brenton Thwaites) teaming up with God of the Sky, Horus (Coster-Waldau). They take on God of Chaos, Set (Butler), who’s usurped the throne and plunged the land into eternal conflict. OPENS APRIL 8
THE HUNTSMAN DIRECTOR: CEDRIC NICOLAS-TROYAN STARRING: CHRIS HEMSWORTH, CHARLIZE THERON, JESSICA CHASTAIN This spinoff of 2012’s Snow White and the Huntsman focuses on the Huntsman (Hemsworth) and the evil queen Ravenna (Theron) before they met Snow White. New additions Chastain and Emily Blunt are set to play villains. OPENS APRIL 22
THE JUNGLE BOOK DIRECTOR: JON FAVREAU VOICES: SCARLETT JOHANSSON, IDRIS ELBA, BILL MURRAY Disney’s 1967 animated pic The Jungle Book is remade as a live action/ CGI spectacle. Indian boy Mowgli (Neel Sethi) is raised in the forest by talking animals, including wolf Raksha (Lupita Nyong’o), bear Baloo (Murray) and ape King Louie (Christopher Walken), while evading evil tiger Shere Khan (Elba) and python Kaa (Johansson). OPENS APRIL 15
MAY CAPTAIN AMERICA: CIVIL WAR DIRECTORS: ANTHONY RUSSO, JOE RUSSO STARRING: CHRIS EVANS, SCARLETT JOHANSSON, ROBERT DOWNEY JR. The third Captain America pic takes place after the tumultuous events of Avengers: Age of Ultron. World leaders are determined to control superhero behaviour, leading to an ideological rift between Captain America (Evans) and Iron Man (Downey) that makes superheroes choose sides. OPENS MAY 6
ALICE THROUGH THE LOOKING GLASS DIRECTOR: JAMES BOBIN STARRING: MIA WASIKOWSKA, JOHNNY DEPP, RHYS IFANS The sequel to 2010’s Alice in Wonderland finds Alice (Wasikowska) returning to Underland (otherwise known as Wonderland) to help the Mad Hatter (Depp) find his father, Zanik Hightopp (Ifans). Returning cast includes Anne Hathaway as the White Queen and Helena Bonham Carter as the Red Queen. OPENS MAY 27
X-MEN: APOCALYPSE DIRECTOR: BRYAN SINGER STARRING: JAMES MCAVOY, MICHAEL FASSBENDER, JENNIFER LAWRENCE The latest in director Singer’s X-Men series is set in 1983 and delves into the origins of mutants. Professor X (McAvoy) and his fellow mutants take on their forefather Apocalypse (Oscar Isaac), an immortal mutant born 5,000 years ago who wants to kill all those he considers weak, including other mutants. OPENS MAY 27
CINEPLEX MEDIA | MEDIA KIT 2016
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MOVIE HIGHLIGHTS
JUNE TEENAGE MUTANT NINJA TURTLES: HALF SHELL DIRECTOR: DAVE GREEN STARRING: MEGAN FOX, WILL ARNETT, STEPHEN AMELL The sequel to 2014’s Teenage Mutant Ninja Turtles finds the crime-fighting reptiles back in New York City to take on another mysterious villain with the help of intrepid reporter April O’Neil (Fox) and her skittish cameraman Vernon Fenwick (Arnett). OPENS JUNE 3
NOW YOU SEE ME: THE SECOND ACT DIRECTOR: JON M. CHU STARRING: JESSE EISENBERG, WOODY HARRELSON, DANIEL RADCLIFFE In Now You See Me, four magicians — Eisenberg, Harrelson, Dave Franco,
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Isla Fisher — and their FBI accomplice (Mark Ruffalo) — performed jaw-dropping tricks and got even with conniving insurance magnate Arthur Tressler (Michael Caine). In this sequel, it’s Tressler’s son (Radcliffe) who looks to get even with the magicians. Lizzy Caplan is the new female lead as Fisher dropped out of the pic when she became pregnant. OPENS JUNE 10
FINDING DORY DIRECTOR: ANDREW STANTON VOICES: ELLEN DEGENERES, ALBERT BROOKS, DIANE KEATON Pixar’s sequel to 2003’s hit Finding Nemo is set six months after the events of the first film and finds forgetful Dory (DeGeneres), Nemo and Nemo’s dad (Brooks) heading out in search of Dory’s family. Keaton voices Dory’s mom and Eugene Levy chimes in as her dad. OPENS JUNE 17
JULY
WARCRAFT
TARZAN
DIRECTOR: DUNCAN JONES STARRING: TRAVIS FIMMEL, PAULA PATTON, BEN FOSTER Boasting millions of players worldwide, the Warcraft videogame series was destined to hit the big screen. After more than a decade in development, the epic fantasy adventure finally arrives with Fimmel (TV’s Vikings) portraying human Anduin Lothar, who leads the Alliance in battle against the Orc Horde. OPENS JUNE 10
DIRECTOR: DAVID YATES VOICES: MARGOT ROBBIE, ALEXANDER SKARSGÅRD, CHRISTOPH WALTZ Tarzan (Skarsgård) has left the jungle and is living in London with Jane (Robbie). When he learns that a shady African mining operation threatens his homeland, he turns his back on civilization and returns to the jungle to set things right. OPENS JULY 1
CINEPLEX MEDIA | MEDIA KIT 2016
THE BFG DIRECTOR: STEVEN SPIELBERG STARRING: BILL HADER, MARK RYLANCE, RUBY BARNHILL Director Spielberg catered to adult audiences with his last two films Lincoln and Bridge of Spies, but the moviemaker returns to the realm of family entertainment with this fantasy film based on the book by Roald Dahl. A little girl (Barnhill), the Queen of England (Penelope Wilton) and a Big Friendly Giant (Rylance) team up to stop a group of nasty man-eating giants. OPENS JULY 1
THE SECRET LIFE OF PETS
STAR TREK BEYOND
DIRECTORS: CHRIS RENAUD, YARROW CHENEY VOICES: LOUIS C.K., KEVIN HART, ERIC STONESTREET This animated tales finds Max the terrier (Louis C.K.) and various other pets interacting while their human owners are off at work. Max’s comfortable existence is threatened when he discovers an army of abandoned animals — led by bunny Snowball (Hart) — is planning to attack pets who live in loving homes. OPENS JULY 8
DIRECTOR: JUSTIN LIN STARRING: CHRIS PINE, ZACHARY QUINTO, ZOE SALDANA Director Lin (Fast & Furious 6) replaces J.J. Abrams, who helmed the first two Star Trek films but was too busy with Star Wars: The Force Awakens to tackle this one. The premise is being kept under wraps, but we do know the crew of the U.S.S. Enterprise — Captain Kirk (Pine), Spock (Quinto), Uhura (Saldana) and Bones (Karl Urban) — face off against a powerful villain. OPENS JULY 22
GHOSTBUSTERS
The Secret Life of Pets
DIRECTOR: PAUL FEIG STARRING: KRISTEN WIIG, MELISSA MCCARTHY, KATE MCKINNON Girls just wanna have fun! Hollywood sees the light and casts four funny ladies — Wiig, McCarthy, McKinnon and Leslie Jones — in this reboot that finds the team taking on supernatural creatures who’ve invaded Manhattan. OPENS JULY 15
CINEPLEX MEDIA | MEDIA KIT 2016
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MOVIE HIGHLIGHTS
SUICIDE SQUAD DIRECTOR: DAVID AYER STARRING: WILL SMITH, MARGOT ROBBIE, JARED LETO Antiheroes assemble! Based on the DC comic-book series of the same name, the Suicide Squad consists of incarcerated supervillains who take on dangerous black-ops missions in return for commuted prison sentences. The team of baddies — who are kinda goodies — includes Deadshot (Smith), The Joker (Leto), Harley Quinn (Robbie), Rick Flag (Joel Kinnaman), Enchantress (Cara Delevingne), Slipknot (Adam Beach) and Captain Boomerang (Jai Courtney). OPENS AUGUST 5
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CINEPLEX MEDIA | MEDIA KIT 2016
AUGUST
OCTOBER
PETE’S DRAGON
GAMBIT
DIRECTOR: DAVID LOWERY STARRING: OAKES FEGLEY, ROBERT REDFORD, BRYCE DALLAS HOWARD After young Pete’s (Fegley) parents are killed in a car accident, Elliot the dragon saves the boy and raises him as his own in the forest. Howard plays a forest ranger who befriends Pete and Redford plays the town storyteller. Unlike the original 1977 Disney version, there are no musical numbers in this remake. OPENS AUGUST 12
DIRECTOR: RUPERT WYATT STARRING: CHANNING TATUM Taylor Kitsch first portrayed Cajun mutant Gambit in 2009’s X-Men Origins: Wolverine. However, for this stand-alone pic it’s Tatum, not Kitsch, who plays the former thief with the ability to move objects with his mind and harness kinetic energy. OPENS OCTOBER 7
JACK REACHER 2 DIRECTOR: EDWARD ZWICK STARRING: TOM CRUISE, COBIE SMULDERS Tom Cruise returns as pugilistic do-gooder Jack Reacher in this sequel that sees Reacher returning to Virginia and discovering his military contact, Major Susan Turner, has been arrested. He also meets a young woman (Cobie Smulders) who could be his daughter. OPENS OCTOBER 21
SAUSAGE PARTY DIRECTOR: CONRAD VERNON, GREG TIERNAN VOICES: SETH ROGEN, JONAH HILL, KRISTEN WIIG Rogen and Hill came up with the idea of a raunchy, Pixar-style animated movie while working together on The Green Lantern. The story focuses on food items inside a grocery store who can’t wait to get bought, only to discover that their ultimate fate is to be eaten. Rogen, who voices a hot dog, promises salty dialogue and even a food orgy. OPENS: AUGUST 12
SEPTEMBER PATIENT ZERO DIRECTOR: STEFAN RUZOWITZKY STARRING: NATALIE DORMER, STANLEY TUCCI, MATT SMITH, AGYNESS DEYN Game of Thrones star Dormer plays Dr. Gina Rose in this horror film in which a global pandemic has turned the majority of Earth's population into "the Infected" — a violent, yet highly intelligent, new species of human. Smith plays the only man who is able to speak with the infected. He uses this skill to interview them in the hopes of finding out who was the disease's first victim, and find an antidote. As if he needs more motivation, his wife is among the infected. OPENS SEPTEMBER 2
INFERNO DEEPWATER HORIZON DIRECTOR: PETER BERG STARRING: MARK WAHLBERG, KATE HUDSON, DYLAN O’BRIEN In April 2010, the BP oil rig Deepwater Horizon exploded off the coast of Louisiana leaving 11 workers dead, another 16 injured, and causing the largest and most damaging oil spill in history. This drama focuses less on the oil spill and more on the rig survivors as they band together while awaiting rescue. OPENS SEPTEMBER 30
A CURE FOR WELLNESS DIRECTOR: GORE VERBINSKI STARRING: DANE DEHAAN, MIA GOTH, JASON ISAACS This supernatural horror pic stars DeHaan, who played Green Goblin in The Amazing Spider-Man 2, as an employee sent to find his boss who’s overdue from a jaunt to an exclusive European spa. Upon arrival he learns the spa is actually a super-creepy place where guests don’t leave. British actor Goth (Everest) plays a longtime resident. OPENS SEPTEMBER 23
DIRECTOR: RON HOWARD STARRING: TOM HANKS, FELICITY JONES, OMAR SY Howard and Hanks reunite for their third big-screen adaptation of a Dan Brown bestseller. This time symbologist Robert Langdon (Hanks) tries to stop a madman from enacting the terrors found in Dante’s Inferno. OPENS OCTOBER 9
Tom Hanks, seen here as Robert Langdon in Angels & Demons, tackles the role again for Inferno
CINEPLEX MEDIA | MEDIA KIT 2016
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MOVIE HIGHLIGHTS
NOVEMBER DOCTOR STRANGE DIRECTOR: SCOTT DERRICKSON STARRING: TILDA SWINTON, BENEDICT CUMBERBATCH, CHIWETEL EJIOFOR Marvel assembles its most prestigious cast yet (headlined by three Brits) for its 14th superhero pic and the second of its Phase Three rollout. Cumberbatch plays Stephen Strange, an arrogant neurosurgeon whose hands are damaged in a car crash. Desperate to restore his skills, he travels to the Himalayas where The Ancient One (Swinton) teaches him sorcery. OPENS NOVEMBER 4
BILLY LYNN’S LONG HALFTIME WALK DIRECTOR: ANG LEE STARRING: JOE ALWYN, KRISTEN STEWART, VIN DIESEL Oscar-winning director Lee (Life of Pi) helms this drama based on Ben Fountain’s
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bestselling novel about a company of heroic infantryman, including the 19-year-old Billy (Alwyn), set to be honoured during the halftime of a Thanksgiving Day football game and then shipped back to Iraq. The drama takes us inside the heads of the various soldiers dealing with celebration and their fears of heading back into battle. OPENS NOVEMBER 11
FANTASTIC BEASTS AND WHERE TO FIND THEM DIRECTOR: DAVID YATES STARRING: EDDIE REDMAYNE, EZRA MILLER The popular — and lucrative — Harry Potter franchise gets a second wind with this spinoff film written by J.K. Rowling. Set 70 years before the events of Harry Potter, the adventure casts Redmayne as the magical world’s foremost magizoologist Newt Scamander, who searches for and catalogues magical creatures. OPENS NOVEMBER 18
CINEPLEX MEDIA | MEDIA KIT 2016
THE GREAT WALL DIRECTOR: YIMOU ZHANG STARRING: MATT DAMON, WILLEM DAFOE, ANDY LAU This Chinese-American co-production stars Hollywood actors Damon and Dafoe alongside a cast of noted Asian performers (Lau, Tian Jing, Hanyu Zheng) in an epic adventure that focuses on a group of warriors making a final stand along the Great Wall of China. OPENS NOVEMBER 23
DECEMBER PASSENGERS DIRECTOR: MORTEN TYLDUM STARRING: CHRIS PRATT, JENNIFER LAWRENCE Pratt plays a space colonist placed into hypersleep on his way to a distant planet. But when he wakes up 90 years too early he's so lonely that he wakes another colonist (Lawrence) so he doesn't have to spend the rest of his life alone. OPENS DECEMBER 16
STAR WARS ANTHOLOGY: ROGUE ONE DIRECTOR: GARETH EDWARDS STARRING: FELICITY JONES, SAM CLAFLIN, DIEGO LUNA The expanding Star Wars movie universe gets a long overdue jolt of female heroics with Jones (The Theory of Everything) starring as a rebel fighter who leads a group in stealing the plans for the notorious Death Star. OPENS DECEMBER 16
ASSASSIN’S CREED DIRECTOR: JUSTIN KURZEL STARRING: MARION COTILLARD, MICHAEL FASSBENDER The popular videogame hits the big screen with Fassbender playing a man kidnapped by a secret organization that taps into his DNA to send him back in time and into the body of his ancestor Altaïr Ibn La’Ahad in order to recover a valuable artifact. OPENS DECEMBER 21
CINEMA OVERVIEW
The Happy Place ho doesn’t love to escape to the movies? Whether it’s an intense spy thriller, dramatic love story or soon-tobe-classic cartoon, everyone enjoys the getaway that the theatre provides. It’s why our guests are so happy, and always receptive to our advertisers' messages. With hundreds of new movie releases per year, there are no re-runs and every week is a premiere! Something new, fresh and exciting — it’s why our guests flock to our theatres in record numbers. As studios continue to try to outdo each other, it’s the consumer and our clients who win. This year is shaping up to be another great one with huge new titles and continuations of some of the greatest franchises in movie history. MAKE SURE YOUR BRANDS ARE A PART OF THE EXCITEMENT, BECAUSE YOUR CONSUMERS WILL BE!
73%
of moviegoers typically combine other activities, such as shopping and eating, with movie-going*
90%
MOVIES REACH
73% 69% 71% 67%
OF PEOPLE WITH HHI $100K+** OF MOPES** OF WHITE COLLAR** OF PEOPLE WITH A BACHELOR'S DEGREE OR HIGHER**
of heavy moviegoers have at least one social networking profile*
36%
of moviegoers text, tweet and/or post to social media after seeing a movie*
SOURCES: *Examining Moviegoer Behavior, Nielsen Research Group ** Vividata 2015 Q2, Total Canada, Based on Moviegoers in the Past 12 Months
CINEPLEX MEDIA | MEDIA KIT 2016
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EXPLORE ALL THAT CINEPLEX MEDIA HAS TO OFFER AT CINEPLEXMEDIA.COM
When describing their state of mind at the movies...
49% 62% TO THEIR “HAPPY” “ADDED ENJOYMENT” 52% 29% 54% “EXCITED” of moviegoers used the term *
of moviegoers A18-59 believe ads **
described themselves as
— no other media came closer than 10% when asked the same questions*
With women, it increases to With A18-34, it increases to
NO OTHER MEDIA CAN DELIVER THAT
SOURCES: *Media Behavior Institute U.S. Study (Touchpoints 2013), **U.S. National Omnibus Study (Phoenix Marketing International, May 2013)
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CINEPLEX MEDIA | MEDIA KIT 2016
WE’VE GOT THE CONSUMER YOU’RE AFTER INDEX TO POPULATION
CINEMA DRIVES ROI AVERAGE SALES INCREASE (%)
AVERAGE REVENUE ROI ($)
l Campaigns Not Using Cinema l Campaigns Using Cinema
81%
73%
71%
71%
71%
67%
80%
$4.08 $2.50
INDEX 120
P12-17
INDEX 109
INDEX 106
INDEX 106
INDEX 105
A18-24
A18-34
A18-49
A25-54
ALL CATEGORIES
ALL CATEGORIES
SOURCE: BrandScience, April 2013 BRANDSCIENCE Econometric Modelling of 41 Non-Cinema and 55 Cinema Media Campaigns from North America
SOURCE: Vividata 2015 Q2, Total Canada
ADDING CINEMA MAKES YOUR MEDIA BUY WORK HARDER VS. TV ALONE GETTING YOUR MONEY’S WORTH
+
Cinema Helps Drive ROI Vs. Campaigns Not Using Cinema
CINEMA
CINEMA & TV
BRAND RECALL
+27%
+65%
MESSAGE RECALL
+28%
+94%
LIKEABILITY
+50%
+79%
SOURCE: Nielsen Brand Effect (formerly IAG), Jan 2007-July 2012, TV Recall is Within 24 Hours, Cinema Recall is Within 7 Days, TV Alone Sample: 522k, Cinema Alone Sample: 106k, Combined Sample 22K
WITH CINEMA: AVERAGE SALES INCREASE +19% AVERAGE REVENUE ROI ($) +63%
SOURCE: BrandScience, April 2013 BRANDSCIENCE Econometric Modelling of 41 Non-Cinema and 55 Cinema Media Campaigns from North America
CINEPLEX MEDIA | MEDIA KIT 2016
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SHOW-TIME ADVERTISING
SEE CINEPLEX CREATIVE IN ACTION AT CINEPLEXMEDIA.COM
It Doesn’t Get Bigger Than This! ery few media can compete with the size of on-screen cinema ads. Our average screen size of 55’, combined with high-quality audio, ensures your message gets the same attention our Hollywood blockbusters get. In a darkened theatre, airing just prior to the biggest movie trailers, our guests will see your latest ad with no distractions, no multi-tasking and no interruptions — the way you want it to be. In 2015, an incredible lineup of movies drove audiences into Cineplex theatres, and 2016 looks to be just as huge. Put your ad in the best position for cash-register success!
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CINEPLEX MEDIA | MEDIA KIT 2016
SHOW-TIME CINEMA MAKES YOUR MEDIA BUY WORK HARDER
70% AWARENESS BRAND 88% ASSOCIATION AD 40% ENTERTAINMENT SOURCES: Cinema Impact Study 2010-2013, Strategic Marketing Counsel & Cinema Impact Study 2015, Cineplex Via Vision Critical Online Survey Platform
REACH THOSE WITH LUXURY AND REFINEMENT IN MIND
Custom Creative
C
lients without creative can still be on the big screen. With state-of-the-art production facilities and a dedicated content team, Cineplex Media can provide you with a cinema-quality piece of creative at a fraction of the cost of a traditional major creative production. Our team works with you to ensure strategic brand objectives are achieved and your creative delivers your message. Consumers get to experience your brand on the big screen with maximum impact.
2016 PRODUCTION SCHEDULE MONTH JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY 2017
ur Cineplex VIP Cinemas offer guests an intimate and sophisticated night out, with luxurious reserved seats, great food and exceptional service. With limited media elements in these exclusive theatres your message truly stands out and reaches a very targeted adult audience. From experiential programs to more traditional advertising, the VIP experience not only caters to our guests, but our valued advertising partners as well.
START/END
MATERIAL DUE
CYCLE
January 1 - January 28
November 27, 2015
4 Weeks
January 29 - March 3
January 8, 2016
5 Weeks
March 4 - March 31
February 12, 2016
4 Weeks
April 1 - April 28
March 11, 2016
4 Weeks
April 29 - June 2
April 8, 2016
5 Weeks
June 3 - June 30
May 13, 2016
4 Weeks
July 1 - July 28
June 10, 2016
4 Weeks
July 29 - September 1
July 8, 2016
5 Weeks
September 2 - September 29
August 12, 2016
4 Weeks
September 30 - October 27
September 9, 2016
4 Weeks
October 28 - December 1
October 7, 2016
5 Weeks
December 2 - December 29
November 11, 2016
4 Weeks
December 30 - February 2
November 25, 2016
5 Weeks
Ad bookings can occur anytime with a Friday start date.
Bold = Adjustment Holiday Schedule (file-in typically 1 business day earlier)
All Rates Are Available At CINEPLEXMEDIA.COM, Or Simply Reach Out To Your Account Manager
CINEPLEX MEDIA | MEDIA KIT 2016
19
PRE-SHOW ADVERTISING
Be A Part Of The Show! ut your brand up on the big screen in the most efficient and effective way with our Cineplex Pre-Show! The Pre-Show is a combination of exclusive entertainment content and well-placed advertising. Pod 1 delivers your ad amongst custom entertainment content, within most theatres, 15 minutes of Show-Time. Pod 2, an even more efficient method of getting on the big screen, delivers your message between 25 and 15 minutes to show-time. With content that ranges from behindthe-scenes interviews with movie stars to one-on-one chats with Canadian musicians to trivia and home-entertainment news, the Pre-Show delivers.
20
CINEPLEX MEDIA | MEDIA KIT 2016
ADDING PRE-SHOW CINEMA MAKES YOUR MEDIA BUY WORK HARDER VS. TV ALONE
61% AWARENESS BRAND 84% ASSOCIATION AD 39% ENTERTAINMENT SOURCE: Cinema Impact Study, 2010-2014, Strategic Marketing Counsel
CHECK OUT MORE CUSTOM CONTENT AT CINEPLEXMEDIA.COM
Consider Custom Content ork with the team at Cineplex Media to integrate your product into content that viewers will find engaging, relevant and entertaining! Whether it’s a specially scripted segment in Cineplex’s national big-screen Pre-Show, content for a skinned Cineplex microsite or special trivia in Cineplex’s TimePlay (which is supported via our social channels), Cineplex’s in-house production studio will see your project through from creative conception to final edit. Eighty-two percent of consumers feel more positive about a company after reading Custom Content!* Let Cineplex Media show you how! SOURCE: *Demand Metric, 2014
CINEPLEX MEDIA | MEDIA KIT 2016
21
2016 PRODUCTION SCHEDULE HD DIGITAL PRE-SHOW: ADVERTISING MONTH JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY 2017
START/END
MATERIAL DUE
CYCLE
January 1 - January 28
December 11, 2015
4 Weeks
January 29 - March 3
January 20, 2016
5 Weeks
March 4 - March 31
February 24, 2016
4 Weeks
April 1 - April 28
March 23, 2016
4 Weeks
April 29 - June 2
April 20, 2016
5 Weeks
June 3 - June 30
May 25, 2016
4 Weeks
July 1 - July 28
June 22, 2016
4 Weeks
July 29 - September 1
July 20, 2016
5 Weeks
September 2 - September 29
August 24, 2016
4 Weeks
September 30 - October 27
September 21, 2016
4 Weeks
October 28 - December 1
October 19, 2016
5 Weeks
December 2 - December 29
November 23, 2016
4 Weeks
December 30 - February 2
December 9, 2016
5 Weeks
Ad bookings are not held to the above cycles. Some BC/Quebec looped Pre-Show requires longer lead and off-cycle production costs may apply. Bold = Adjustment Holiday Schedule (file-in typically 1 business day earlier)
2016 PRODUCTION SCHEDULE DIGITAL PRE-SHOW: CONTENT MONTH JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY 2017
START/END
MATERIAL DUE
CYCLE
January 1 - January 28
November 28, 2015
4 Weeks
January 29 - March 3
December 30, 2015
5 Weeks
March 4 - March 31
February 5, 2016
4 Weeks
April 1 - April 28
March 4, 2016
4 Weeks
April 29 - June 2
April 1, 2016
5 Weeks
June 3 - June 30
May 6, 2016
4 Weeks
July 1 - July 28
June 3, 2016
4 Weeks
July 29 - September 1
June 30, 2016
5 Weeks
September 2 - September 29
August 5, 2016
4 Weeks
September 30 - October 27
September 2, 2016
4 Weeks
October 28 - December 1
September 30, 2016
5 Weeks
December 2 - December 29
November 4, 2016
4 Weeks
December 30 - February 2
November 25, 2016
5 Weeks
Ad bookings are not held to the above cycles. Bold = Adjustment Holiday Schedule (file-in typically 1 business day earlier)
All Rates Are Available At CINEPLEXMEDIA.COM, Or Simply Reach Out To Your Account Manager
22
CINEPLEX MEDIA | MEDIA KIT 2016
Dare Foods Canada & Cineplex Media are Foods Canada asked the team at Cineplex Media to create a whole consumer experience. That's quite a challenge, but one that our environment can more than deliver. The solution was a strategic combination of traditional advertising, custom-developed content, extensive sampling and a merchandise deal that landed Dare Foods Products in the concession stands of every Cineplex theatre in the country. The execution began with four custom-created content pieces airing throughout the year in the Cineplex Pre-Show. The spots worked in complete unison with Dare’s product base and corporate messaging.
ff"The Perfect Snack" tied in with Academy Awards parties.
ff"Allergy Awareness" linked with actors who have to watch what they eat on set. ff"Back to School" spoke to lunch demands. ff"Holiday Snacking" led into November-December festivities. Each of these stories was complemented with extensive sampling of a related product at 50 of Cineplex's top theatres. Traditional support came in the form of national Digital Lobby Signage and Cineplex Magazine campaigns. Combined with the fact that Real Fruit Gummies and Bear Paws were available at Cineplex Concessions throughout the campaign, the partnership was a great success.
750,000+ SAMPLES
4
41%
LIKEABILITY
CUSTOM CONTENT PROGRAMS
CONCESSION SALES TO DATE:
90,000+ REAL FRUIT GUMMIES
53,000+ BEAR PAWS
42%
PURCHASE INTENT
86%
SPONSOR AWARENESS
SOURCE: Strategic Marketing Council – Dare Research Jan-July 2015. Jan-Aug 2015 Cineplex Concession Sales
COPIES/MONTH
CINEPLEX MEDIA | MEDIA KIT 2016
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CINEPLEX TIMEPLAY
Get In The Game! e have turned our audience’s smartphones into game controllers and let the crowd loose on the big screen! This innovative gaming system allows our guests, your consumers, to compete against each other, or as a team against the computer, to win! Prizing lives in each person’s MyStuff folder on their phone! THE BEST PART IS – YOUR BRANDS CAN PLAY TOO!
730
SCREENS NATIONALLY
60%
FEMALE
40% MALE
MORE THAN
1.5 MILLION 329
SCREENS IN TORONTO, MONTREAL & VANCOUVER
SOURCE: Based on Vancouver and Toronto Cineplex TimePlay Theatre Interactions, May 2015 – October 2015
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CINEPLEX MEDIA | MEDIA KIT 2016
USERS
90K
AVERAGE MOVIEGOER PLAYS PER WEEK
CINEPLEX TIMEPLAY: GET IN THE GAME l TV* l PRE-SHOW** l TIMEPLAY** l SHOW-TIME**
96% 86%
84%
88%
70% 61%
59%
51%
46%
39%
40%
15%
ADVERTISING AWARENESS
CORRECT BRAND ASSOCIATION
AD ENTERTAINMENT
SOURCE: *A Comprehensive Picture of Digital Video and TV Advertising, IAB with Nielsen Data 2012 **Cinema Advertising Show-Time Impact Study 2010-2013 + 2015, Pre-Show Study 2010-2014, Strategic Marketing Counsel (SMC); TimePlay Study 2012 & 2014, SMC and Online Survey Via Vision Critical
REWARDS
Consumers receive advertiser offers directly to their device’s MyStuff folder based on participation and performance — real time measurement!
ENGAGEMENT
Social competition and two-way interactivity empowers and engages consumers.
CALL TO ACTION
Consumers are compelled to redeem offers and amplify via social media with the opportunity for brand opt-ins.
CINEPLEX MEDIA | MEDIA KIT 2016
25
SEE MORE GAMES AND MYSTUFF PRIZING AT CINEPLEXMEDIA.COM
% PLAYED & WOULD LIKE TO PLAY AGAIN IN THE FUTURE
CINEPLEX TIMEPLAY: GAMING AT ITS BEST
93% YES
High Impact Among Non-Players l PLAYED l DIDN'T PLAY
100%
99%
95% % DIDN'T PLAY BUT CLAIMED VERY LIKELY TO PLAY IN THE FUTURE
74%
69% 40%
47% YES
GAME AWARENESS
BRAND ASSOCIATION
OFFER/REWARD RECALL
SOURCE: Average of Client-Sponsored TimePlay in 2012, TimePlay Impact Research Study, Strategic Marketing Counsel and Client Sponsored TimePlay in 2014, TimePlay Impact Research Study Conducted Online Via Vision Critical
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CINEPLEX MEDIA | MEDIA KIT 2016
TITLE SPONSORSHIP OWN IT ALL (3:00 MIN) ff Own the entire TimePlay experience from end to end
ff Custom intro, game play, leaderboard, outro, mobile interface
ff Includes MyStuff prizing and link to social media
ff 8+ weeks production
CUSTOMIZED EXPERIENCE UNIQUE GAME (1:00 MIN) ff Create a truly unique and custom brand experience
ff One game with all elements is tailored to meet your brand strategy
ff Includes MyStuff prizing and link to social media
ff 6 – 8 weeks production
INTEGRATED EXPERIENCE SPONSORED TEMPLATE (1:00 MIN) ff Sponsor an existing Power Play template with your brand presence
ff Includes sponsor intro, brand colours throughout and branded outro/ call to action ff Includes MyStuff prizing opportunity ff 4 – 6 weeks production
MYSTUFF SAMPLING ff Direct one-to-one connection with guests ff Reward player performance with branded offers. Players can connect directly to Facebook to like/share offers
ff 2 weeks production
CINEPLEX MEDIA | MEDIA KIT 2016
27
INTERACTIVE MEDIA ZONE
Interactive Media Zone
C
ineplex Media's new Interactive Media Zone offers a unique way for you to engage with our guests on the way in and out of our auditoriums. Our custom solutions entice your consumers to learn about, and interact with, your brand. These opportunities can extend the conversation outside of theatres and into the retail environment.
CAPABILITIES
The Interactive Media Zones are made up of 4K screens featuring infrared overlays for added touch capability. Each screen features a Kinect Camera to add gesture and skeletal tracking components to the guest experience. Cineplex offers an in-house studio and development team capable of producing content (English and French) that responds to touch, audio and gesture inputs relative to our Interactive Media Zone technology. Each Interactive Media Zone is additionally equipped with audio, video and photo capture, letting our guests create customguided content that can be shared socially. Our Interactive Media Zones are live and connected. Content is updated by our Content Management System which allows content to be scheduled by theatre, city or nationally as required. Each Interactive Media Zone is equipped with a web camera dedicated to audience tracking. In addition to interaction-specific data we can generate reports using the following metrics on a per campaign basis: ff Average Attention Times ff Average Dwell Time ff Total Viewers Per Day (Per Week, Per Hour and by Location) ff Gender by Location ff Age by Location
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CINEPLEX MEDIA | MEDIA KIT 2016
CINEPLEX MEDIA | MEDIA KIT 2016
29
SEE THE IMZ IN ACTION AT CINEPLEXMEDIA.COM
Theatres With the Insidious: Chapter 3 IMZ Saw a
17% LIFT IN BOX OFFICE Vs. Theatres Without
Insidious: Chapter 3 he Interactive Media Zones were used to create awareness for the 2015 horror movie Insidious: Chapter 3, and also to create interest and excitement for a Virtual Reality Experience taking place nearby in-theatre. The first full Graphic Interactive Zone Wrap debuted with this program, and created true stop-in-your-tracks impact for theatre guests. The Centre Zone featured a proximity experience, where guests' proximity to the wall triggered a movie-themed scare experience which invited guests to further participate through touch. This experience wrapped up with a 30-second trailer — both a pre-9 p.m. version and post-9 p.m. version. On flanking screens guests were invited to have their photos taken and framed for takeaway by email/sms. The photos showed an animated overlay once viewed on each guest’s device.
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CINEPLEX MEDIA | MEDIA KIT 2016
INTERACTIVE MEDIA ZONE FAST FACTS GENERATES CONTENT CONSUMERS WANT TO SHARE ON SOCIAL MEDIA ACROSS CANADA COVERAGE WITH 46 ZONES IN 44 THEATRES ACROSS ALL PROVINCES A UNIQUE WAY TO START THE CONVERSATION WITH CONSUMERS AND LET THEM EXPERIENCE YOUR BRAND
CONTINUE THE CONVERSATION OUTSIDE THE THEATRE VIA CONTESTS, TAKEAWAYS AND E-COUPONING
The Toronto Blue Jays ffered at our Scotiabank Toronto and Yonge and Dundas locations, more than 5,700 interactions with our Toronto Blue Jays campaign were recorded. Forty-seven percent of guests who created their own Player Card entered their email or SMS to have their card sent to them. CENTRE ZONE ff Be on the receiving end of an R.A. Dickey knuckleball! Guests were invited to “step into the batter's box” marked out by a floor decal. ff Gesture “hitting” provided a scored experience, with a strike/line drive or home run response. ff Guests were scored on their outcomes, and invited to enter their initials to be ranked on the in-house leaderboard displayed on the top of the Centre Zone. LEFT/RIGHT ZONES ff Guests could choose to build their own Player Card or relive Jays history through a Top-10 video reel of moments in Blue Jays history. ff Player Card: Guests were invited to take a photo using the Zone’s on-board web camera. Their photo was displayed for review, and enhanced by a customizable card overlay. Guests could then add a name and jersey number and choose a position. ff Video Reel: Guests could review historical footage from 10 key moments, with full sound, to relive the excitement.
Top Popper touch-based experience that encourages up to four players to play at any one time. Kernels fall from the top of the screen, small kernels fall faster than large kernels, and guests must touch to “pop” the kernels for points. Items such as cell phones and 3D glasses also fall from the top, creating obstacles that make it harder to touch the popping kernels. Touching an obstacle deducts points. ff Over 30,000 Interactions during the first four days of execution. ff 12% Guest Conversion Rate ff 58,000 Watchers ff 99 Seconds Average Dwell Time ff 48 Seconds Average Attention Time
CINEPLEX MEDIA | MEDIA KIT 2016
31
DIGITAL SIGNAGE CINEMA LOBBY
Come On In! s they enter our theatres, moviegoers are instantly surrounded by the excitement and energy of our theatre lobbies. They find themselves walking through a colourful and vibrant environment that sets them up for the big-screen escape to come. Our Digital Lobby Signage is the perfect way to efficiently and effectively target your consumers in a setting that combines great movie content and advertising.
OUR CINEMAS DELIVER ALL THE KEY DEMOGRAPHICS REACH % BASED ON PAST 12 MONTHS
REACH
81%
73%
69%
72%
71% 18-34 71% 18-49 71% 25-54
63%
55%
IN
157 CINEMAS
COAST TO COAST
32
CINEPLEX MEDIA | MEDIA KIT 2016
ALL 12-17
ALL 18-24
ALL 25-34
ALL 35-49
SOURCE: Vividata 2015 Q2, Total Canada
ALL 50-64
ALL 65+
Digital Backlits
B
ring your message to life on our huge 84” fully HD Digital Backlits, strategically placed throughout our lobbies to ensure maximum exposure to our guests. These dynamic screens allow for full-motion ads in bright, impactful HD quality. The three-minute loop keeps the content upbeat and timely, making sure your message gets across. Installed in 2015, these screens are now coast to coast allowing clients to bring their campaigns to life whether they be fully national or an extremely local execution.
438
SCREENS IN
135
LOCATIONS CINEPLEX MEDIA | MEDIA KIT 2016
33
SEE OUR LOBBIES COME TO LIFE AT CINEPLEXMEDIA.COM
Digital Lobby Screens
O
ur larger-than-life, state-ofthe-art, HD digital screens are located above the box office and concession stands and in theatre streets. Place your ad within our 10-minute content and advertising loop to make an impact with our guests. We ensure the entertainment starts long before moviegoers get to their seats. Our network of in-lobby digital signage surrounds guests with information about current films and ad messages — a show that can’t be missed since screens are placed at all angles throughout the lobby. Moviegoers love to escape to our theatres and they are willing to spend money to do it. Why not engage them while they have their wallets open and are in a positive environment?
CANADIANS LOVE THEIR MOVIES % COMPOSITION OF MOVIEGOERS IN PAST 3 MONTHS
76%
41% 24%
ATTENDED IN PAST 7 DAYS
ATTENDED IN PAST 2 WEEKS SOURCE: Vividata 2015 Q2, Total Canada
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CINEPLEX MEDIA | MEDIA KIT 2016
ATTENDED IN PAST MONTH
OUR GUESTS DRIVE DECISIONS In fact, they agreed to the following:
“WHEN I FIND A NEW PRODUCT I LIKE, I TYPICALLY RECOMMEND IT”
“PEOPLE AROUND ME EXPECT I GIVE GOOD ADVICE ABOUT PRODUCTS/SERVICES”
44% “I LIKE TO BE INFORMED ABOUT NEW PRODUCTS/SERVICES”
66%
52% SOURCE: Vividata 2015 Q2, Total Canada
2016 PRODUCTION SCHEDULE HD DIGITAL LOBBY SCREENS MONTH JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY 2017
START/END
MATERIAL
CYCLE
January 1 - January 28
December 11, 2015
4 Weeks
January 29 - March 3
January 20, 2016
5 Weeks
March 4 - March 31
February 24, 2016
4 Weeks
April 1 - April 28
March 23, 2016
4 Weeks
April 29 - June 2
April 20, 2016
5 Weeks
June 3 - June 30
May 25, 2016
4 Weeks
July 1 - July 28
June 22, 2016
4 Weeks
July 29 - September 1
July 20, 2016
5 Weeks
September 2 - September 29
August 24, 2016
4 Weeks
September 30 - October 27
September 21, 2016
4 Weeks
October 28 - December 1
October 19, 2016
5 Weeks
December 2 - December 29
November 23, 2016
4 Weeks
December 30 - February 2
December 9, 2016
5 Weeks
Ad bookings are not held to the above cycles. Bold = Adjustment Holiday Schedule (file-in typically 1 business day earlier)
All Rates Are Available At CINEPLEXMEDIA.COM, Or Simply Reach Out To Your Account Manager
CINEPLEX MEDIA | MEDIA KIT 2016
35
CINEPLEX MAGAZINE
Cineplex Magazine
Canada’s #1 Most-Read Magazine for Key Demos, and the #2 Most-Read Magazine Overall! t 3.7 million readers per issue (through cinema and Globe & Mail distribution), Cineplex Magazine has the largest readership of any entertainment magazine in the country and is the second most-read Canadian magazine overall! It’s no wonder Cineplex Magazine routinely snags exclusive interviews with the world’s top stars. Paul Rudd, Drew Barrymore, Bryan Cranston, Helen Mirren, Ellen Page, Ridley Scott and J.J. Abrams are just a few of the huge names who’ve recently chatted with our staff. WORK WITH OUR TEAM TO DEVELOP EXCLUSIVE BRANDED CONTENT, OR CHOOSE TO TARGET SPECIFIC MARKETS AND LEVERAGE THE ENTERTAINMENT WORLD TO ENGAGE YOUR CONSUMERS.
2ND RANKED MAGAZINE IN CANADA
3.7 MILLION CIRCULATION
750,000 COPIES/MONTH
READERSHIP
5.0
SOURCE: Vividata 2015 Q2, Total Canada
36
CINEPLEX MEDIA | MEDIA KIT 2016
READERS/COPY
PRINT READERS/ MONTH AVERAGE ISSUE READERSHIP
#1
FOR P12-49, P12-17, A18-24, A18-34, A18-49 & A25-54!
VIVIDATA DIGITAL READERSHIP RESULTS NET DIGITAL AVERAGE ISSUE READERSHIP (000)
2,143
1,917 1,615 1,361
1,341
1,302 1,045
CINEPLEX MAGAZINE DIGITAL
PEOPLE DIGITAL
CANADIAN LIVING DIGITAL
THE HOCKEY CANADIAN NEWS GEOGRAPHIC MAGAZINE DIGITAL DIGITAL
SPORTSNET MAGAZINE DIGITAL
CHATELAINE (ENGLISH) DIGITAL
971
READER'S DIGEST DIGITAL
895
872
REPORT ON BUSINESS MAGAZINE DIGITAL
MACLEAN'S DIGITAL
SOURCE: Vividata 2015 Q2, Total Canada
IN EVERY ISSUE... SPOTLIGHT CANADA: Monthly interview with a Canadian actor or director
SNAPS: Candid celebrity shots from around the globe
IN BRIEF: Short movie-world updates and entertainment news
IN THEATRES: The month’s full slate of new releases, with detailed synopses
Editorial Calendar
S
everal times a year, a portion of Cineplex Magazine is given over to a special, timely section. Designed to pique consumer interest and help our advertisers reach their consumers in relevant and engaging ways, these editorial sections deliver the goods.
FEBRUARY: Academy Awards MARCH-APRIL:
Summer Movie Preview & Spring Fashions AUGUST: Back to School SEPTEMBER: Toronto International Film Festival OCTOBER: Fall Fashions & Holiday Movie Preview
NOVEMBER & DECEMBER:
CASTING CALL: Our insider’s look at the projects the stars have brewing
ALL DRESSED UP: Celebrities show off their red-carpet looks
INTERVIEWS & FEATURES:
Up close and personal with the world’s biggest stars
CINEPLEX STORE: The month’s best new movies to download at home
Holiday Gift Guides
CINEPLEX MEDIA | MEDIA KIT 2016
37
CINEPLEX MAGAZINE DELIVERS EXCLUSIVE REACH
3.7 MM
l Cineplex Magazine Duplicated With (000) l Cineplex Magazine Exclusive (000) CANADIAN HOUSE & HOME TFP
586
4016
FOOD & DRINK
670
3932
MACLEAN'S
512
4090
CAA MAGAZINE
626
3976
CHATELAINE
779
3823
CANADIAN GEOGRAPHIC
1038
3564
PEOPLE
1278
3324
CANADIAN LIVING
1020
3582
READER'S DIGEST
1079
3523
SOURCE: Vividata 2015 Q2, Total Canada
2016 PRODUCTION SCHEDULE
Readers Per Print Issue
2.1 MM
People Read Cineplex Magazine Content Online
ONLY 28% DUPLICATION
MONTH
IN THEATRES
SPACE DEADLINE MATERIAL DUE
CIRCULATION 750,258
JANUARY
December 30
November 30
December 2
NEWFOUNDLAND + LABRADOR
5,880
FEBRUARY
February 11
January 18
January 20
PRINCE EDWARD ISLAND
3,960
MARCH-APRIL
March 10
February 13
February 17
MAY
NOVA SCOTIA
26,640
April 27
April 1
April 5
JUNE
May 24
April 28
May 2
NEW BRUNSWICK
14,520
JULY
June 20
May 26
May 30
QUEBEC
37,400
AUGUST
July 21
June 24
June 28
ONTARIO
442,868
SEPTEMBER
August 22
July 27
July 29
MANITOBA
22,920
OCTOBER
September 23
August 29
August 31
SASKATCHEWAN
17,040
NOVEMBER
October 24
September 27
September 29
ALBERTA + NWT
80,225
DECEMBER
November 21
October 25
October 27
BRITISH COLUMBIA + YUKON
99,805
JANUARY 2017
December 29
November 29
December 1
SOURCE: CCAB Report March 2015
All Rates Are Available At CINEPLEXMEDIA.COM, Or Simply Reach Out To Your Account Manager
38
CINEPLEX MEDIA | MEDIA KIT 2016
CIRCULATION:
200,000
59% MALE
41%
FEMALE
GET ALL THE DETAILS ABOUT LE MAGAZINE CINEPLEX AT CINEPLEXMEDIA.COM
Le Magazine CIRCULATION Cineplex 200,000 vailable in all Cineplex theatre lobbies in Quebec as well as in Le Journal de Montréal, Le magazine Cineplex reaches a lot of movie fans. With the perfect combination of in-depth, exclusive interviews with A-list stars, movie schedules, red-carpet fashion and fun, short movie-news nuggets, Le magazine Cineplex captivates both readers waiting for their movie to begin in theatres and those at home where there’s more time to read longer features.
21%
HAVE A HHI OVER $100K - INDEX 113
27% 547,000 31% COPIES/MONTH
ARE MOPES - INDEX 111
PRINT READERS/MONTH
2.7
READERS /COPY
HAVE A BACHELOR'S DEGREE OR HIGHER INDEX 108 SOURCE: Vividata 2015 Q2, Quebec, Based on Adults 18+
CINEPLEX MEDIA | MEDIA KIT 2016
39
LE MAGAZINE CINEPLEX DELIVERS KEY DEMOS PRINT AND DIGITAL COMBINED AVERAGE ISSUE READERSHIP COMPOSITION (%) l Quebec Population l Le Magazine Cineplex
67%
56% 43% 29% 18%
15% 7%
33%
INDEX 213
INDEX 165
P12-17
INDEX 129
P12-24
INDEX 119
P12-34
P12-49
SOURCE: Vividata 2015 Q2, Quebec
2016 PRODUCTION SCHEDULE MONTH FEBRUARY MARCH-APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
IN THEATRES
SPACE DEADLINE
MATERIAL DUE
January 26 March 7 April 22 May 20 June 21 July 18 August 22 September 20 October 25 November 21
January 8 February 17 April 4 May 2 June 3 June 29 August 3 September 8 October 14 November 9
January 11 February 19 April 6 May 4 June 6 July 1 August 5 September 11 October 17 November 11
All Rates Are Available At CINEPLEXMEDIA.COM, Or Simply Reach Out To Your Account Manager
40
CINEPLEX MEDIA | MEDIA KIT 2016
ONLINE & MOBILE
Canadians Rely On Cineplex.com
OUR VIEWERS ARE: AFFLUENT HHI $100K+ (INDEX 120) WHITE COLLAR (INDEX 124) BACHELOR'S OR HIGHER (INDEX 120)
R
edesigned in December of 2013, the site gives moviegoers and entertainment lovers the opportunity to view trailers, Custom Content and movie posters, visit the Cineplex Store and research movie times and theatres. We will help you customize an online package that delivers your specific needs: ff Page Dominations, Page Skins ff Pre-Roll and Post-Roll ff Geo-Targeting Capabilities
13 MM
MINUTES TIME SPENT PER MONTH
AVERAGE MONTHLY UNIQUE VISITORS
1.8 MILLION Outperforms many leading television and entertainment sites such as ctv.ca, sportsnet.ca, and TMZ.com
Extremely efficient in targeting people 12-24, 18-34, 18-49 and 25-54
SOURCE: ComScore Media Metrix July 2014 – June 2015, Demographic Info Based on PMB 2014 Fall Fusion, Total Canada, Index Based on Cineplex.com UVs Composition Vs. Population, HHI, Occupation, and Education Based on A18+
CINEPLEX MEDIA | MEDIA KIT 2016
41
CINEPLEX.COM – A LEADING SOURCE FOR YOUR ONLINE REACH CINEPLEX.COM VS. COMPETITIVE TELEVISION SITES Average Monthly Unique Visitors (000)
1,839 GET THE LATEST NUMBERS AT CINEPLEXMEDIA.COM
1,061 799
673 483
CINEPLEX.COM
SPORTSNET.CA
CP24.COM
CTV.CA
352
GLOBALTV.COM
MTV.CA
189 HISTORY.COM
91 DISCOVERY.CA
SOURCE: comScore Media Metrix July 2014 – June 2015
CINEPLEX.COM DEMOGRAPHIC PROFILE l Population (Comp%) l Cineplex.com Average Monthly Unique Visitor (Comp%)
71% 43%
49%
27%
26%
19%
51%
INDEX 139
INDEX 160
P12-24
A18-34
INDEX 138 A18-49
SOURCE: PMB 2014 Fall Fusion, Total Canada, Index Based on Cineplex.com Unique Visitors Composition Vs Population
42
62%
CINEPLEX MEDIA | MEDIA KIT 2016
INDEX 126 A25-54
21% REACH OF CANADA’S TOTAL
TOP 20 MOBILE APP
A
MOBILE POPULATION IN AN AVERAGE MONTH*
IN CANADA*
3.7 MM AVERAGE
10%
MONTHLY UNIQUE VISITORS*
ONLY DUPLICATION BETWEEN APP AND BROWSER VISITORS*
ff Our visitors are 110% more likely to tap on browser/app ads (Index 210) !!!*
TOP 5 “MOST-MOBILE”
SOURCE: *ComScore Media Metrix Multi-Platform, Mobile Metrix June 2015, Based on Top 100 Properties; Demographic Profile Based MobiLens March 2015; “Most-mobile” Based on % of Total Digital Visiting Via Mobile
Keeping Up With Those On The Go
B
y their very nature, our guests are people on the go and Cineplex Mobile allows your messaging to keep up with them. Our Top-20 app allows our advertising partners to engage moviegoers by the millions. Cineplex Mobile subscribers continue to grow, with triple-digit increases going into 2016. Cineplex Mobile provides a great opportunity to reach our guests before they even get to our theatres.
18% REACH of Canada’s total digital population in an average month
PROPERTY AMONG TOP 100*
MAXIMIZE YOUR POTENTIAL REACH THROUGH BOTH CINEPLEX DESKTOP AND MOBILE SITES! 5.2 MM UNIQUE VISITORS
DESKTOP
1.9MM 3.7MM
MOBILE
ONLY 7% DUPLICATION Extremely efficient in targeting educated, affluent and wellemployed audiences
TOP 15
entertainment property in Canada
SOURCE: ComScore Media Metrix, Multi-Platform, June 2015 and Demographic Profile Based on PMB Fusion Fall 2014 Study for Cineplex.com
CINEPLEX MEDIA | MEDIA KIT 2016
43
SPECIAL EVENTS
WorldGaming Comes To Cineplex! nce per quarter, gamers from across the country will start an epic 12-week battle to see who’s the best! Each quarter a new title will become the focus in this battle to the top. With initial rounds taking place online, regional winners will then participate at one of 24 regional playoffs hosted at a Cineplex theatre, where they’ll go head to head with the best from their area. The winners of the regional events will then travel to one specific theatre to compete for national bragging rights and prizes.
44
Your brands can come along for the ride! Supported with a strong multimedia promotional schedule, brand sell media accompany all Partnership packages to ensure your brand is associated with the biggest Canadian gaming events from the very beginning until the champion is announced. Cineplex will also host Tier II one-night events and establish a weekly Gamers League. CINEPLEX IS THE HOME OF GREAT MOVIES, AND NOW, IT’S ALSO THE HOME OF GAMING IN CANADA!
CINEPLEX MEDIA | MEDIA KIT 2016
CINEMA EVENTS Stars and Strollers One-Off Specials Digital Mondays Digital FilmFest
The Met Opera
S
ince its launch in 2006, Cineplex’s annual Metropolitan Opera LIVE in HD series has been a grand success. The program is beloved by opera fans across Canada who are given access to groundbreaking productions direct from the MET stage at New York’s Lincoln Center to our theatre screens live in HD. Clients have the opportunity to become a part of the experience both on-screen and as part of Cineplex Magazine's coverage of the MET's long and lavish season.
CINEPLEX MEDIA | MEDIA KIT 2016
45
THEATRE LISTINGS
Show-Time
ID#
LOCATION
MARKET
Digital Screens
VIP Screens
PreShow
TimePlay
Interactive Wall
Digital Signage Cinema Lobby
Screens
Screens
Unit (Screens)
Location
Backlits Digital Faces
Static Faces
NEWFOUNDLAND 8124
Cineplex Cinemas Millbrook
Corner Brook
2
2
1
8122
Cineplex Cinemas Mount Pearl
St. John’s
6
6
1
8126
Scotiabank St.John's & IMAX l
St. John’s
12
12
12
1 (2)
1
3
20
12
1
1
3
1 (2)
1
2
Total Newfoundland
20
0
2
NOVA SCOTIA HALIFAX 5145
Cineplex Cinemas Dartmouth Crossing l
Dartmouth
12
12
5118
Cineplex Cinemas Oxford
Halifax
1
1
5130
Scotiabank Halifax & IMAX l
Halifax
17
17
1
5
5143
Cineplex Cinemas Park Lane
Halifax
8
8
1
2
5119
Cineplex Cinemas Lower Sackville
Lower Sackville
7
7
1
1
4
10
Total Halifax
45
0
45
17
17
1 (2)
2
0
NOVA SCOTIA BALANCE 5141
Cineplex Cinemas Amherst
Amherst
3
3
5133
Cineplex Cinemas Antigonish
Antigonish
1
1
1
5104
Cineplex Cinemas Bridgewater
Bridgewater
7
7
1
1
5114
Cineplex Cinemas New Glasgow
New Glasgow
7
7
1
2
5132
Cineplex Cinemas New Minas
New Minas
7
7
1
1
5103
Cineplex Cinemas Sydney
Sydney
10
10
1
2
5140
Cineplex Cinemas Truro
Truro
7
7
1
1
5134
Cineplex Cinemas Yarmouth
Yarmouth
5
5
1
1
Total Nova Scotia Balance
47
0
47
0
0
6
8
1
Total Nova Scotia
92
0
92
17
2
10
18
1
l CINEPLEX ULTRA AVX THEATRES l IMAX THEATRES | DIGITAL BACKLITS ARE NOW AVAILABLE IN ATLANTIC, TORONTO EMA & GTA AND VANCOUVER DRIVE-IN LOCATIONS NOT INCLUDED – OPEN SEASONALLY FROM APPROXIMATELY MAY TO OCTOBER
46
CINEPLEX MEDIA | MEDIA KIT 2016
Show-Time
ID#
LOCATION
MARKET
Digital Screens
VIP Screens
PreShow
TimePlay
Interactive Wall
Digital Signage Cinema Lobby
Screens
Screens
Unit (Screens)
Location
Backlits Digital Faces
Static Faces
PEI CHARLOTTETOWN 6160
Cineplex Cinemas Summerside
Summerside
5
5
6161
Cineplex Cinemas Charlottetown
West Royalty
8
8
8
13
8
0
8
1 (2)
Total PEI
13
0
1
1
1
2
2
3
0
NEW BRUNSWICK SAINT JOHN / MONCTON 6110
Cineplex Cinemas Dieppe l
Dieppe
8
8
6109
Cineplex Cinemas Trinity Drive
Moncton
8
8
601
Vogue - Sackville
Sackville
1
6107
Cineplex Cinemas Saint John
Saint John
10
Total Saint John / Moncton
27
0
1
2
1
2
10
10
1 (2)
1
2
26
18
2
3
6
0
NEW BRUNSWICK BALANCE 600
Apollo - Bathurst
Bathurst
5
6111
Cineplex Cinemas Fredericton
Fredericton
10
10
1
1
6112
Cineplex Cinemas Miramichi
Miramichi
5
5
1
1
602
Atlantic - Woodstock
Woodstock
3
Total New Brunswick Balance
23
0
15
0
0
2
2
0
Total New Brunswick
50
0
41
18
2
5
8
0
Total Atlantic Region
175
0
166
55
5
18
32
3
16
1 (2)
1 1
2
12
1 (2)
1
4
QUEBEC MONTREAL - GREATER MONTREAL AREA (GMA) 9203
Cineplex Cinemas Boucherville 10
Boucherville
10
9185
Cineplex Cinemas Brossard & VIP l
Brossard
16
10 4
20
9267
Cineplex Cinemas Cavendish Mall
Cote St. Luc
8
8
9407
Cineplex Cinemas Kirkland l
Kirkland
12
12
1
2 5
CINEPLEX MEDIA | MEDIA KIT 2016
47
Show-Time
ID#
LOCATION
MARKET
Digital Screens
VIP Screens
PreShow
TimePlay
Interactive Wall
Digital Signage Cinema Lobby
Screens
Screens
Unit (Screens)
Location
9145
Cineplex Cinemas Place LaSalle
La Salle
12
12
9195
FP Carrefour Angrignon
La Salle
10
10
1
Backlits Digital Faces 2 2
9408
Cineplex Cinemas Laval l
Laval
18
18
18
1 (3)
9109
Cineplex Cinemas Montreal Forum & IMAX l l
Montreal
22
22
22
1 (2)
9172
Cineplex Cinemas Latin Quarter
Montreal
17
17
17
1
6
1
4
9401
StarCité Montreal l
Montreal
17
17
17
1 (3)
1
5
9406
Scotiabank Montreal & IMAX l
Montreal
13
13
13
1 (2)
1
8
9143
Cineplex Cinemas Bruno
St. Bruno
11
11
1
2
10
40
Total Montreal (GMA)
166
4
170
Static Faces
115
6
2
MONTREAL - (BALANCE EXTENDED MARKET AREA - EMA) Q5
Cinema Beloeil
Beloeil
10
104
Carnaval - Chateauguay
Chateauguay
6
9154
Cineplex Cinemas Delson
Delson
7
7
1
9153
Cineplex Cinemas Dorion
Dorion
8
8
1
9190
Galaxy Cinecapital
St. Jean
6
6
11
11 looped
Q1
St-Eustache
St-Eustache
Q2
Galeries St-Hyacinthe
St-Hyacinthe
8
Q3
Carrefour du Nord - St. Jerome
St-Jerome
9
Total Montreal - Balance Extended Market Area
65
2
9 looped 0
21/20 looped
0
0
2
0
1 (1)
1
4
1 (1)
1
4
2
2
8
16
1
4
12
1
2
2
QUEBEC CITY 9181
Cineplex Cinemas Beauport l
Beauport
16
16
9196
Cineplex Cinemas IMAX Galeries Capitale l
Quebec City
1
1
9177
Cineplex Cinemas Ste-Foy l
St. Foy
14
14
Total Quebec City
31
0
31
0
0
BALANCE QUEBEC 154
Complexe Alma - Alma
Alma
6
150
Cine-Centre - Baie Comeau
Baie Comeau
4
Q7
Cinema Gatineau 9
Gatineau
9
9268
StarCité Gatineau l
Hull
16
156
Cinema Magog
Magog
3
152
Princesse - Riviere Du Loup
Riviere-du-loup
4
9188
Galaxy Sherbrooke
Rock Forest
12
153
Paramount - Rouyn Noranda
Rouyn-Noranda
5
151
Cine-Centre - Sept Isles
Sept-Isles
3
Q4
Place Biermans - Shawinigan
Shawinigan
8
Q8
Fleur de Lys - Trois Rivieres
Trois Rivieres
9
155
Capitol - Val d'Or
Val d’Or
5
9186
Galaxy Victoriaville
Victoriaville
7
1
7
1
3
Total Balance Quebec
91
0
35
0
0
4
9
0
Total Quebec
353
4
357/20 looped
115
8
18
57
4
l CINEPLEX ULTRA AVX THEATRES l IMAX THEATRES | DIGITAL BACKLITS ARE NOW AVAILABLE IN ATLANTIC, TORONTO EMA & GTA AND VANCOUVER DRIVE-IN LOCATIONS NOT INCLUDED – OPEN SEASONALLY FROM APPROXIMATELY MAY TO OCTOBER
48
CINEPLEX MEDIA | MEDIA KIT 2016
Show-Time
ID#
LOCATION
MARKET
Digital Screens
VIP Screens
PreShow
TimePlay
Interactive Wall
Digital Signage Cinema Lobby
Screens
Screens
Unit (Screens)
Location
1
4
13
1 (3)
1
6
1 (3)
Backlits Digital Faces
Static Faces
ONTARIO TORONTO (GTA) 7284
Cineplex Cinemas Aurora l
Aurora
10
10
7407
SilverCity Newmarket & Xscape l
East Gwillimbury
13
13
7213
Cineplex Cinemas Markham & VIP
Markham
10
13
10
7122
Cineplex Cinemas Courtney Park & IMAX l
Mississauga
16
16
16
7420
Cineplex Cinemas Mississauga & IMAX l
Mississauga
13
13
13
8
7410
Famous Players Pickering 8
Pickering
8
205
York Cinemas
Richmond Hill
6
3
7405
SilverCity Richmond Hill l
Richmond Hill
14
ML17
Elgin Mills Cinemas - Richmond Hill
Richmond Hill
10
7240
Cineplex Cinemas Morningside
Scarborough
11
11 12
7404
Cineplex Cinemas Scarborough l
Scarborough
12
ML12
Rainbow Cinemas Promenade Mall
Thornhill
6
201
Woodside Carlton Cinemas
Toronto
3
204
Humber
Toronto
4
7293
The Beach Cinemas
Toronto
6
7115
SilverCity Fairview
Toronto
9
7130
Cineplex Cinemas Yonge Dundas & VIP & IMAX l l
Toronto
17
7139
Cineplex Cinemas Don Mills & VIP
Toronto
7199
Cineplex Cinemas Varsity & VIP
Toronto
8
7253
Cineplex Cinemas Eglinton Town Centre l
Toronto
16
7260
Cineplex Cinemas Queensway & VIP l
Toronto
15
14
1 (1)
14
12
1 (3)
1
2
1
2
1
4
1
3
1
7
1
3
1
6
6
4
9
9
1 (2)
1
4
5
23
18
1 (2)
1
5
5
5 1
4
16
16
1 (1)
1
4
20
15
1 (3)
1
6
4
5
8
7298
Cineplex Cinemas Empress Walk & IMAX l
Toronto
10
10
10
1
2
7400
SilverCity Yonge Eglinton l
Toronto
9
9
9
1 (3)
1
4
13
1 (3)
1
7402
Scotiabank Toronto & IMAX l l
Toronto
13
13
7403
Famous Players Canada Square
Toronto
8
8
7406
Cineplex Cinemas Yorkdale l
Toronto
10
10
10
1 (3)
1
5
19
19
1 (2)
1
8
266
197
12
19
90
1
2
ML11
Rainbow Cinema Woodbine Centre
Toronto
7
ML13
Rainbow Cinemas Market Square
Toronto
7
ML14
Carlton Cinemas
Toronto
8
7408
Cineplex Cinemas Vaughan & IMAX l l
Vaughan
19
Total Toronto Greater Area (GTA)
298
22
3
8 3
7
TORONTO (BALANCE EMA) 7248
Cineplex Cinemas Ajax
Ajax
10
10
7415
SilverCity Ancaster & IMAX l
Ancaster
10
10
7249
Galaxy Barrie
Barrie
12
12
7304
Bayfield Cinemas
Barrie
7
7
10
1
4
1
2
7409
Galaxy Belleville
Belleville
8
8
1
2
7250
Cineplex Cinemas Orion Gate
Brampton
10
10
1
2
7411
SilverCity Brampton l
Brampton
16
16
1
5 4
1 (2)
7413
SilverCity Burlington
Burlington
12
12
1
L506
Landmark Cinemas 7, Bolton
Caledon
7
7
1
7269
Galaxy Cambridge
Cambridge
9
9
1
7241
Cineplex Cinemas Clarington Place
Clarington
11
11
1
ML18
Rainbow Cinemas Cobourg
Cobourg
4 1
7272
Galaxy Guelph
Guelph
10
10
L507
Landmark Cinemas 6, Jackson Square
Hamilton
6
6
2 2
3 5
CINEPLEX MEDIA | MEDIA KIT 2016
49
Show-Time
ID#
LOCATION
MARKET
Digital Screens
203
Imagine Cinemas Frederick
Kitchener
2
L501
Landmark Cinemas 12 & IMAX l
Kitchener
12
VIP Screens
PreShow
TimePlay
Interactive Wall
Digital Signage Cinema Lobby
Screens
Screens
Unit (Screens)
Location
12
Backlits Digital Faces
1
8
258
Century
Lindsay
3
7285
Cineplex Cinemas Milton
Milton
8
8
1
2
7256
Cineplex Cinemas Niagara Square l
Niagara Falls
10
10
1
3
209
Film.ca
Oakville
5
7123
Cineplex Cinemas Winston Churchill l
Oakville
24
7273
Cineplex Cinemas Oakville & VIP l
Oakville
9
24 3
24
12
1
4
1
3
7270
Galaxy Orangeville
Orangeville
7
7
1
2
7274
Galaxy Orillia
Orillia
6
6
1
2
7289
Cineplex Cinemas Oshawa
Oshawa
10
10
1
4
7263
Galaxy Peterborough Square
Peterborough
11
11
1
3
7117
Galaxy Pergola l
South Guelph
8
8
1
3
L503
Landmark Cinemas 10, Pen Centre
St. Catharines
10
10
1
7290
SilverCity Hamilton Mountain l
Stoney Creek
10
10
1
4
7268
Galaxy Waterloo
Waterloo
10
10
1
2
L500
Landmark Cinemas 10, Waterloo
Waterloo
10
10
7206
Cineplex Cinemas Seaway
Welland
7
7
L510
Landmark Cinemas 24 & IMAX, Whitby l
Whitby
24
24
10
Static Faces
11
1
4
4
Total Toronto (Balance EMA)
318
3
307
44
1
25
55
37
Total Toronto Extended Market Area (EMA)
616
25
573
241
13
44
145
44
1
2
1 (2)
1
6
OTTAWA 7286
Cineplex Cinemas Barrhaven
Barrhaven
7
7
7
7428
SilverCity Gloucester & IMAX l
Gloucester
16
16
16
L509
Landmark Cinemas 24 & IMAX, Kanata l
Kanata
24
24
L502
Landmark Cinemas 10, Orleans
Orleans
10
10
7247
Cineplex Cinemas South Keys
Ottawa
12
12
7311
Cineplex Cinemas Lansdowne & VIP
Ottawa
6
7424
Cineplex Cinemas Ottawa l
Ottawa
12
Ml09
Rainbow Cinemas
Ottawa
5
OI2
Algonquin Cinemas
Pembroke
4
Total Ottawa
96
4
6 1 12
3
1 (1)
1
6
12
1 (2)
1
4
47
3
6
21
10 12
4
1
2 4
93
10
ONTARIO BALANCE 7291
Galaxy Brantford
Brantford
8
8
1
3
7283
Galaxy Brockville
Brockville
6
6
1
2
7297
Galaxy Chatham
Chatham
7
7
1
2
7288
Galaxy Collingwood
Collingwood
7
7
1
2
7262
Galaxy Cornwall
Cornwall
7
7
1
2 3
7259
Cineplex Cinemas Gardiner's Road l
Kingston
10
10
1
L504
Landmark Cinemas 10 & IMAX, Kingston l
Kingston
10
10
1
254
Imagine Cinemas
Leamington
3
260
Western Film Cinema
London
1
262
Hyland
London
1
l CINEPLEX ULTRA AVX THEATRES l IMAX THEATRES | DIGITAL BACKLITS ARE NOW AVAILABLE IN ATLANTIC, TORONTO EMA & GTA AND VANCOUVER DRIVE-IN LOCATIONS NOT INCLUDED – OPEN SEASONALLY FROM APPROXIMATELY MAY TO OCTOBER
50
CINEPLEX MEDIA | MEDIA KIT 2016
6
Show-Time
ID#
LOCATION
MARKET
Digital Screens
VIP Screens 3
PreShow
TimePlay
Interactive Wall
Digital Signage Cinema Lobby
Screens
Screens
Unit (Screens)
Location
Backlits Digital Faces
7112
Cineplex Cinemas Westmount London & VIP l
London
8
11
8
1
3
7422
Silver City London & IMAX l
London
12
12
12
1
5
L508
Landmark Cinemas 8, London
London
8
8
ML15
Rainbow Cinemas 7
London
7
7271
Galaxy Midland
Midland
7
4
7
1
2
259
Boulevard
Napanee
2
7265
Galaxy North Bay Mall
North Bay
7
7
1
2
7264
Galaxy Owen Sound
Owen Sound
7
7
1
2
7138
Galaxy Cinemas Sarnia l
Sarnia
8
8
1
2
7266
Galaxy Sault Ste Marie
Sault Ste Marie
7
7
1
2
251
Strand Cinemas
Simcoe
2
7267
Galaxy St. Thomas
St. Thomas
6
6
1
2
7429
SilverCity Sudbury l
Sudbury
12
12
1
4
12
1
4
7430
SilverCity Thunder Bay l
Thunder Bay
12
252
Broadway
Tilsonburg
3
253
Imagine Cinemas
Timmins
6
256
Centre
Trenton
3
255
Lakeshore Cinemas
Windsor
10
Static Faces
7257
Cineplex Cinemas Devonshire Mall
Windsor
12
12
1
3
7431
SilverCity Windsor & IMAX l
Windsor
12
12
1
3
257
Gallery
Woodstock
7
Total Balance Ontario
218
3
176
20
0
19
48
10
Total Ontario
930
32
842
308
16
69
215
65
MANITOBA L400
Landmark Cinemas 9
Brandon
9
300
CountryFest
Dauphin
4
L402
Landmark Cinemas 5
Winkler
5
2111
McGillivray Cinema & VIP
Winnipeg
8
9
1
5 3
1
11
1
2
6
2112
Northgate
Winnipeg
8
8
2401
SilverCity Polo Park & IMAX l
Winnipeg
14
14
14
1 (2)
1
10
1 (3)
1
2402
SilverCity St. Vital l
Winnipeg
10
10
2403
Famous Players Kildonan Place 6
Winnipeg
6
6
L045
Towne
Winnipeg
8
8
L401
Landmark Cinemas 8
Winnipeg
8
8
L042
Garry
Winnipeg
1
1
Total Manitoba
81
1
3
80
2
2 2
4
24
2
4
12
8
SASKATCHEWAN 4113
Galaxy Moose Jaw
Moose Jaw
6
6
1
2
4112
Galaxy Prince Albert
Prince Albert
6
6
1
2
4108
Cineplex Cinemas Southland Mall
Regina
10
10
1
10
4114
Galaxy Regina l
Regina
10
ML07
Golden Mile Cinema
Regina
8
4109
Cineplex Cinemas Centre
Saskatoon
7
4403
Scotibank Saskatoon & VIP
Saskatoon
12
ML06
Roxy Theatre
Saskatoon
2
10
1
1
4
1
6
7 3
15
12
1 (3)
CINEPLEX MEDIA | MEDIA KIT 2016
51
Show-Time
ID#
LOCATION
MARKET
Digital Screens
ML08
Rainbow Cinema
Saskatoon
8
350
Twin
Swift Current
2
VIP Screens
PreShow
TimePlay
Interactive Wall
Digital Signage Cinema Lobby
Screens
Screens
Unit (Screens)
Location
Digital Faces
Static Faces
22
1
5
14
1
1
2
1
3
L041
Soo
Weyburn
1
1
L040
Tower
Yorkton
1
1
Total Saskatchewan
73
3
56
Backlits
ALBERTA CALGARY BC1
Lux Cinema Centre
Banff
4
3134
Cineplex Cinemas Eau Claire Market
Calgary
6
6
3138
Cineplex Cinemas Crowfoot Crossing
Calgary
12
12
12
1 (1) 1 (2)
3142
Cineplex Cinemas Sunridge Spectrum l
Calgary
14
14
14
3150
SilverCity CrossIron Mills & Escape l
Calgary
7
7
7
3401
Scotiabank Chinook & IMAX ll
Calgary
17
17
16
2 (3/2)
1
4
1
2
1
8 4
3409
Cineplex Cinemas Westhills
Calgary
10
10
1
L200
Landmark Cinemas 10, Shawnessy
Calgary
10
10
1
6
L204
Landmark Cinemas 16 & IMAX, Country Hills l
Calgary
16
16
1
9
L022
Roxy
Calgary (Airdrie)
2
2
Total Calgary
98
0
94
49
4
8
23
1
4
2 (2/2)
1
4
15
EDMONTON L054
Cardium
Drayton Valley
3
3
3143
Cineplex Cinemas North Edmonton l
Edmonton
14
14
14
3144
Cineplex Cinemas South Edmonton l
Edmonton
16
16
16
3147
Movies 12
Edmonton
12
12
3149
Cineplex Cinemas Windermere & VIP l
Edmonton
8
3151
Cineplex Cinemas Manning Towne Centre l
Edmonton
10
3
10
11
3403
Scotiabank Edmonton & IMAX ll
Edmonton
13
13
L201
Landmark Cinemas 9, City Centre
Edmonton
9
9
ML05
Princess Theatre
Edmonton
2
ML16
Fort Cinema
Fort Saskatchewan
3
H15
Leduc Cinema
Leduc
4
4 looped
3146
Galaxy Sherwood Park
Sherwood Park
10
10
L202
Landmark Cinemas 7
Spruce Grove
7
7
H17
Wetaskiwin Cinemas
Wetaskiwin
4
4 looped
Total Edmonton
115
3
105/8 looped
1 8
13
1 (3)
1 (2)
1
3
1
1
1
5
1
10
61
3
4
1
2
8
19
1
2
BALANCE ALBERTA L020
Oasis
Brooks
1
ML02
Duggan Cinemas
Camrose
5
LO14
Nova
Edson
1
LO55
Landmark 6
Fort McMurray
6
6
3141
Cineplex Cinemas Grande Prairie
Grande Prairie
10
10
H11
Park Theatre
High Prairie
2
2 looped
H20
Wales Theatre
High River
1
H12
Lacombe City
Lacombe
3
1
1
3 looped
l CINEPLEX ULTRA AVX THEATRES l IMAX THEATRES | DIGITAL BACKLITS ARE NOW AVAILABLE IN ATLANTIC, TORONTO EMA & GTA AND VANCOUVER DRIVE-IN LOCATIONS NOT INCLUDED – OPEN SEASONALLY FROM APPROXIMATELY MAY TO OCTOBER
52
CINEPLEX MEDIA | MEDIA KIT 2016
4
Show-Time
ID#
LOCATION
MARKET
Digital Screens
VIP Screens
PreShow
TimePlay
Interactive Wall
Digital Signage Cinema Lobby
Screens
Screens
Unit (Screens)
Location
Digital Faces
Backlits
454
Movie Mill
Lethbridge
7
3103
Galaxy Lethbridge
Lethbridge
10
10
1
3
10
1
3
1
3
3140
Galaxy Medicine Hat
Medicine Hat
10
ML01
River City Cinema
Peace River
4
H21
Fox Theatre
Pincher Creek
2
455
Carnival
Red Deer
8
3132
Galaxy Red Deer
Red Deer
11
11
H22
Rocky Mountain Cinemas
Rocky Mountain House
2
2 looped
ML03
Elite Theatre
St. Paul
3
L064
Sylvan Lake
Sylvan Lake
3
ML04
Vista Theatre
Whitecourt
1
Static Faces
3
Total Balance Alberta
90
0
52/7 looped
0
0
4
11
0
Total Alberta
303
3
251/15 looped
110
6
20
53
19
3
10
1 (1)
BRITISH COLUMBIA VANCOUVER (EMA) 1148
Cineplex Cinemas Abbotsford & VIP l
Abbotsford
8
1408
SilverCity Metropolis l
Burnaby
10
500
Cottonwood 4
Vancouver
4
11 10
1144
Galaxy Chilliwack l
Chilliwack
8
1412
SilverCity Coquitlam & VIP l
Coquitlam
15
504
Hollywood 3
Vancouver
3
H9
Gem Theatre
Grand Forks
1
1 looped
1146
Cineplex Cinemas Westshore l
Langford
7
7
1
8 5
20
1405
Cineplex Cinemas Langley & IMAX ll
Langley
19
19
1407
SilverCity Mission
Mission
12
12
1103
Cineplex Cinemas Park & Tilford
North Vancouver
6
6
1141
Galaxy Nanaimo
Nanaimo
8
8
L030
Avalon
Nanaimo
8
8
L062
New Westminster
New Westminster
10
10
L102
Landmark Cinemas 6, Esplanade
North Vancouver
6
6
505
Hollywood 3
Pitt Meadows
3
15
19
1 (2)
Pitt Meadows
10
10
Richmond
19
19
19
1 (1)
H10
Star Cinemas
Sidney
2 12
1 (1)
Surrey
12
12
Surrey
12
12
1147
Cineplex Cinemas International Village
Vancouver
12
12
1149
Fifth Avenue Cinemas
Vancouver
5
5
1150
The Park Theatre
Vancouver
1
1
1422
Scotiabank Vancouver l
Vancouver
9
9
1129
Cineplex Cinemas Odeon Victoria
Victoria
7
7
1417
SilverCity Victoria & IMAX l
Victoria
10
10
L101
Landmark Cinemas 4, University
Victoria
4
4
501
Hollywood Caprice
White Rock
4
502
Hollywood Rialto
White Rock
2
Total Vancouver (EMA)
237
8
226/1 looped
1
2
1
6
1
2
2
4
Cineplex Cinemas Pitt Meadows l
Cineplex Cinemas Strawberry Hill l
2 5
1
SilverCity Riverport & IMAX ll
Landmark Cinemas 12, Guilford
1 1
1
1142
1136
2 6
2
1409
L100
1
1
2
1
6
1
4
1 12
9
1
1 (3)
1 (1)
11 3
1
6
1
2
1
5 4
96
6
17
55
CINEPLEX MEDIA | MEDIA KIT 2016
21
53
Show-Time
ID#
LOCATION
MARKET
Digital Screens
VIP Screens
PreShow
TimePlay
Interactive Wall
Digital Signage Cinema Lobby
Screens
Screens
Unit (Screens)
Location
Backlits Digital Faces
Static Faces
BALANCE BC / YUKON H2
Beacon Theatre
Burns Lake
1
1 looped 1 looped
L039
Showcase
Campbell River
5
5
L028
Rialto
Courtenay
4
4
L052
Columbia
Cranbrook
5
5
L021
Centre Cinema
Dawson Creek
1
1
503
Caprice Twin
Duncan
2
H18
Vogue Theatre
Fernie
2
L053
Aurora
Fort St. John
5
5
H1
South Cariboo Theatre
100 Mile House
1
2 looped
H3
Golden Theatre
Golden
1
H19
Pleasant Valley Theatre
Houston
1
1 looped 1 looped
1137
Cineplex Cinemas Aberdeen Mall
Kamloops
8
8
L033
Paramount
Kamloops
2
2
1410
Famous Players Orchard Plaza 5
Kelowna
5
L035
Paramount
Kelowna
3
3
L036
Grand 10
Kelowna
10
10
L063
West Kelowna Xtreme
Kelowna
8
8
L037
Encore Theatre
Kelowna (West Bank)
5
5
L060
Penticton
Penticton
7
7
L006
Paramount
Port Alberni
1
1 6
1415
Famous Players Prince George 6
Prince George
6
1414
Famous Players Prince Rupert 3
Prince Rupert
3
RD1
Carib Theatre
Quesnal
2
1
RD4
Roxy Theatre
Revelstoke
1
H5
Salmar Theatres
Salmon Arm
5
H6
Tillicum Theatres
Terrace
2
H7
Royal Theatre
Trail
1
1413
Galaxy Cinemas Vernon
Vernon
7
7
H14
Towne Cinemas
Vernon
1
L026
Yukon
Whitehorse
2
2
L027
Quanlin
Whitehorse
2
2
RD2
Paradise Theatre
Williams Lake
4
Capitol
Yellowknife
3
4
4 1
1
1
2
5 looped 1 looped 1 looped 1 looped
550
1
2
1
4
Balance BC
116
0
81/14 looped
0
0
6
2
14
Total BC
353
8
307/15 looped
96
6
23
57
35
Total National
2268
53
1959/50 looped
730
44
157
440
135
l CINEPLEX ULTRA AVX THEATRES l IMAX THEATRES | DIGITAL BACKLITS ARE NOW AVAILABLE IN ATLANTIC, TORONTO EMA & GTA AND VANCOUVER DRIVE-IN LOCATIONS NOT INCLUDED – OPEN SEASONALLY FROM APPROXIMATELY MAY TO OCTOBER
Cineplex Media Represents: Cineplex Entertainment, Alliance Cinemas, Ontario Cinemas, AdFilms, Landmark Cinemas, Quebec Independents, FilmAds, Magic Lantern
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CINEPLEX MEDIA | MEDIA KIT 2016
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