Media Kit 2015 El Paso Times With a portfolio of products designed to engage El Paso’s active, educated and affluent consumers, the El Paso Times is El Paso’s media leader, in print and online.
THE SUN CITY A snapshot of a spectacular market.
At the westernmost tip of Texas, El Paso sits on the border of three states and two countries. El Paso County—made up of the cities and towns of El Paso, Horizon, Socorro, Anthony, Clint, Fabens, Vinton, San Elizario, Canutillo, Sunland Park, and Tornillo— hosts a population of over 800,500 residents (2010 U.S. Census Bureau). El Paso’s neighbors include the Mexican city of Juarez and New Mexico’s Las Cruces, along with the U.S. military base Fort Bliss in the east. El Paso- Ciudad Juarez makes up the largest international metroplex in the world. Nicknamed the Sun City, El Paso enjoys an
average of 302 days a year. El Paso is home to the country’s oldest continuously active missions of Ysleta and Socorro, an 18 acre zoo, the Chamizal National Memorial lying adjacent to the Bridge of the Americas, several theatres and museums, the Franklin Mountains State Park, and the University of Texas at El Paso. Historical ties to Native American communities, the Mexican-American War, and Wild West outlaws are evident in the city’s architecture, parks, businesses, and events. More than 70 Fortune 500 companies have offices in El Paso. El Paso’s vast reach and cultural diversity make it an ideal location to advertise your business – and the El Paso Times is the best place to do it.
There are many reasons why people fall in love with El Paso - and why your business belongs in the El Paso Times in print and online.
Sun City
NUMBERS ELPASOTIMES.COM AVERAGE MONTHLY PAGE VIEWS:
7,454,000 765,000
HOUSEHOLDS 2007 - 2011 U.S. Census Bureau
$38,259
2007 - 2011 U.S. Census Bureau
AVERAGE MONTHLY UNIQUE VISITS:
247,305
Median household income:
74,000
PRINT: SUNDAY AVERAGE $8,669,510,024 Retail sales (County)
More than 70 Fortune 500 companies have offices in El Paso.
820,790 POPULATION 2011 U. S. Census Bureau Estimate
El Paso Times | Media Kit 2015 • 3
LARGEST AUDIENCE
in the southwest border region
El Paso is a fulll-service media company, enabling advertisers to reach more El Paso-area adults than any other medium in the market. More than any television show, radio program, publication or website.
EL PASO TIMES DELIVERS MORE CUSTOMERS
• One ad in El Paso Times reaches 271,166 adult readers every day and 340,543 on Sunday. • 53.4% of Times Sunday readers have been to college. • 58% of Times Sunday readers have enrolled in post-graduate work or have a post-graduate degree.
THAN ANY OTHER MEDIUM.
Sources: 2012 R.2 El Paso Scarborough Report.
El Paso Times | Media Kit 2015 • 4
THE RIGHT
MARKET Situated on the border of two nations and three states, El Paso’s location presents a unique array of opportunities for advertisers.
Known as the world’s largest binational metropolitan area, El Paso is a melting pot of cultures, lifestyles and people. It is also an ideal entry-point to and from Juárez, Mexico. Every day, large numbers of Mexican citizens travel to El Paso to shop. When comparing the El Paso MSA with the El Paso Times Market Area, it is apparent how valuable it will be to advertise in the El Paso Times and its partner products. Consumers in this market are more likely to be bilingual, younger families with children present in the household.
El Paso Is A Thriving Market El Paso-Population Growth Projections
180
0
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2000
2005
2010
2015
2020
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400,000
825,000
600,000
650,000
800,000
ElPasoTimes.com has more traffic than any other web site of its kind in the region. Over 764,000 unique visitors look to elpasotimes.com each month and over 7.4 million pages monthly to find local information.
900,000
1,000,000
800,000
Distributed by subscription and through single copy sales at stores and racks all over town, the El Paso Times is your first advertising choice. Our flagship publication reaches over 271,000 adults in any given seven-day period and is seen by the broadest range of consumers in the marketplace - from schoolchildren who go home to tell their parents what they read to the business leaders of the area.
750,000
The El Paso Times is the leading local print news publication for the greater El Paso area. Front page local news, Sports, Business, Living and Borderland sections focus on the topics that El Pasoans care about the most. Healthy Living and House and Home pages target special interest readers with stories meaningful to them.
10
Juárez
375 Socorro
Albuquerque
Growth In Disposable Income Per Household Total Households by Effective Buying Income
NEW MEXICO
120,000
Ruidoso
100,000
g do Alamogor
SilverCity Dem ing
80,000
Carlsb ad
LasCruces
60,000
MEXICO
TEXAS
0
2007 2012
Juárez
2007 2012
20,000
El Paso
2007 2012
40,000
$35K+
$50K+
$75K+
* Source: Claritas, 2007
El Paso Times | Media Kit 2015 • 5
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Satu 6:30 noon Infor man p.m. mation: Com of Texa ” from to Ten Infor s will at “The Happy Life,from 9 a.m. , a tana film serie cha” iguez Mon have 26 and al. ch will d Rodr Christi est/La Cosesa CenOct. meet Chur ch, 805 p.m. 229 Nog be Davi Chur ide prayer idenHarv t and Baptist The Pax er Tere logy. 27 at s4 “The Moth View Patch, Craf to 2 Baptist pres Oct. speaker will in theo serFirst have a citywand the Tuesday ntain thoupresentSunday at ell. Colossian The a master’s 100. faithfulthe Mou Pumpkin from 10 a.m. . y try of the to 566-7 Pass God’s of has 3 p.m. its E. Yandws three St., will the coun p.m. ever ey who rvations: Paul, 4 have Goods Sale Hondo children, e most from jail. ing follo who journ apple orter, 2400 for ing for ions at d 4959 wrot t Rese meet Bake 20 at activities jail as vant, lies and The filmchildren Michigan and elsetial elect ions. Oct. ch, Testamen is in inational s, s of elect p.m. e will be ity for fami will benChur New he again er give up to field sands onion field s. h until a nondenom y Ther opportun Proceeds toma s byterianing a Bible Toda us, “Nev you It is le of all faith and yout o Texa Florida n is free. sti El Paand rew Pres is offer a phot s for sale.children’s he tells And when chards, Admissio by Pax Chri Ministry for peop St. And gewood, , Ephesians ys and be DAY, ce e. pumpkinchurch’s alert praying. Frida sored and Justi El Paso. SUN wher keep sure to pray ch will 2155 Wed Galatians a.m. spon e efit the s. 669. pray, on Chur a way Be It’s com y 10:30 e Peac ese of 755-5 il stud the ns at Dioc ministrie e-ma Lutheran wellnessp.m. thankful. will makHis mesmation: so and Catholic 2 nsion Philippia Nov. 2. 577, or h and ad Infor 490-1451. ts to that God Asce adds, gh healt 9 a.m. to Redd 598-7 of the mation: to spre throu mation: com. a free off and even er, 1000 for us ” (2, 3) Paul unbe Infor ález at have event from Magic, g it in Cent news Infor cal with … msn. . ion m. sorin és Gonz sage g Faith its musi 7 relig ruiz@ munity at 604 Gils is spon Financial you are ant and Livin Send María Cort otimes.co jayne 3 ch “When … be pleas when dant will present a.m. and elpas Nov. The chur Thrivent ol’s est rs Abun tes@ t, 5 p.m. . Scho inter lieve with mcor age. …” de ,” at 9:30 27, and y Cres Road bloodmo High their mess ership Valle “Pinokio PaOct. de a rate Dia l emy hold k the a, p.m. tiona 2 partn erans. will inclu celeb Acad ties, El dram 26, 7 real boy, . you spea for Luthcipants Water Utilifinancial Lorettoclasses will ng up tradi Oct. me a gh Novp.m. s beco setti ish (5, 6) Parti El Paso throu word 28. e and urs, from ey to Span rtos bys Oct. 29 1300 Hard Oct. estat the journ many deto tre to the se yourready to Mue and r, bile, his los In altar ol foye tric “… Chooand be takes et Thea and he ne so Elec les, Mexican anyo ully Pinokioboni’s Pupp Island, high-scho ces. caref ers to os, cand of .” (6; ure in the Strom of Pleas e wise choi story use phot articles . give answ questions this e er away ents will r favorite asks dang learn to mak ed to c, danc who invit Stud must public is action, musi and othe CEV) breads The with ages able. for all edy. avail and com. Child care 543. ture 532-8 Free y’s scrip mation: Infor ad toda go to •Re Bible or m/NT. in your es.co otim elpas
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The 11th hat: •W Austin City val, al annu Music Festiand g Limits Youn Red Neil with Horse, the and ers Crazy Pepp Hot Chili . Tomore where: ay at hen, •W gh Sundin. Aust day throu Park, Sold Zilker VIP much: •How $1,050 num out. Only 00 Plati and $3,0 savailable. passes ation: aclfeform 888-512 •In com, tival. SHOW. : About a ly •Onlinethe near lineof a third s on band their sets 130 have up will t on d for dcas a recor broa ube, Go to YouT al. stithe festiv com/aclfebe ube. S cyout e it will PHOTO wher performan PRESS ure val IATED ASSOC posting will feattop, streaming tival te, live and ic FesJack Whi Crazy es . Mus video
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s TIME El S sione Paso Co rn nt he , whichprov rs Cour unty Co sa t take id wi TOD increaed a coun on Mon mmismuch care ll elpas AY A prop se of 41 ty prop day apof of ert ert T ails otim •On ce the what Un y valua nts pe y tax es.co try, favor line po co r $10 TOD m owne der the tion. Sadl durin unll: 0 int erty of the co Are yo er g an elpas AY A $117,0 r of ho new rat T otim •Fo Mon e r v i e port tax increa unty prou in Paso in the 00 — the me va e, the w es.co Ti elpas r updates noon day afterhelp employe ses to pavera lued m more county Th mes. supotime balan e rai at the , a year — wo ge valueat sic e Republi s.com visit ce the ses an El uld pa Th camp in ca d e /elec tle for budg much cour propert y $6 aign n said the tion 2 co County et? t El Baile the po good debt an issue the ba Jud Distr Paso also au y taxes. ba tho Co for d reg is “how when y Hutch st that Anna r and ge Vero rate ict to ke unty Ho rized Cruz the Se ula nic Co ison she ep of voted Perez an mmiss a EsDavid , who country tion is ret Of will n. Kay ation 19 cents a prop spital Coro .” runn Sadler, ires in Jan vacate coun in fav d Tania ioners Repu Dewh beat $2.18 , an inc per $10 erty tax tens nado Hi Lt liberaing an Cruz sai uary. trict ty and or of bo Chozet electi blican- urst in . Gov. sam a year. rease of 0 valuansw as Repu gh Sc the un d, pr l e sione tax increa hosp th the Sadle on, no imary the July Sadle campaig apologe “He’s rate as the disThe rat about Wes ers her blican hool jun w r, a e ticall ses. ital dis ru riage r supp n.” again r Serg t Side ques U.S. ior Ha creasebut am trict’s is the Co y io Demofaces noff se st or mm ou cu Lewi scho tion ab Sena the Healt and ts ga but la isrved crat Paul 41he s Th over the nts to rrent ol. out te candAbdel-J calle h Care the Af y marsix ty tax suppor cent inc voted state who need e effectiv effectiv an ineduc ab ter fo Cruz d Obam for Ameri rdable Comm increa ted the rease, ationidate Te er lisgetti repres ms as amou ed to e rate is e rate. se acare ng no entat a sai ca Ac rai Mon d Cruz was ission for the proper“I do d. prev nt of tax se the the rate mone ive. Texas by day er Da ab iou some t, do y fro Sadle cies n’t thi tiona at th n Ha UMC. Th sent. nk , Th s year. llars as same m the r, e ggert agree a major those creasee new facingl Demo in the narate e hosp y are po ity wi ita electo a mo cratic Pa ly $3 would county Sadle th,” Cr of Med will supp l distri listl rty rate, gove r said uz sai Texans raise .6 millio help fun tax ining ical Cente ort Un ct tax is in y Repu and d. rn n s, By Aa d Cr bu anoth in co nearuz ha an up blica he do ed an r’s 20 iversi me which dget ron un n d ca er $3 13 op ty ba et its es. hill n’t jud s neve .6 mi ty pay EL PA Bracam batsh era co of $4 appr rga ge un r SO oved mmiss 70 millio t- tio ining eriff’s co llion to TIME ontes til Th n ag Mon ioner S s als n, $110 and the reement llectiveday. Pleas Hemse body millio o rec ob e se neral ley will of n ce ently ligae Cr Sh rtific iss uz 7A DNA as an home for remain erman ates ued tes Pleas of ob await El Pa anoth at a fuH em t. e se so er e Co body sl ey test s the res probate month ’s un ha of a ty 7A at an s been cour actor man ults of t the cla ’s Paso East On brother. iming to DNA El Hem home funera be the No. Monda sley 1 died since he l By Da The layed Judge Pay, Probate nie until body wi cancer of lung estat the trial tricia Ch Cour EL PA l Bo ru t SO a be the prob ll remainJuly 24 Oct. e — and over the ew de TIME nda Th ne . ate tri S man 31. At thehis body actor’s missi e El Paso Th ficiary al en there oners Coun uled e trial, is deter ds and broth who say same — until pa rte Co mi or ty Co er wa s he’s time, ag re lawsufor Mon iginally ned. coun d ways urt on ms ask Hems the em en M w Saturd Thor it inv day, wi sched ed to ley Vasq ty Purch with lon onday t” ay, Oct nton, olving ll settl Vasq i t take ’s . 13, coun uez, wh asing Ag gtime ea the ma h 201 a o wo ty en 2 coba uez. Es n cla Richard rked t Piti Va for mo Pleas iming elabor did no scrutisquez ha re than for the e se to C 35 Vasq e He the rate on t recen ny by co d been years. Flor msle uez Spo decis court’s him y 7A tal a Isela rts Des renov t week mmission under ion. we k, 546 Be UTEP Ench ation s reg ers in issue ll, but “W Co –63 Mon rnal lea ard e un 60, footb into of spo day ment, so we it is a pe wish rts@ wheth ty Sp the ing the all abou ve Prob n Bern VICTOR elpaso rsonn El Pa ” Esco can times.c al, lef CALZA emplo er Vasqortspar t the Th el ate no so ba k om DA t, esta Cour agen e Purc r said. t comproc yees ha uez an and te of t No and da / EL PASO d ur d By Bre discu da show hasing acto . 1 af ughter TIMES After ement pr followed other ed EL t Bloom r Sh PAS ment ssed Va the bo Board meeti oced new sessi O TIM quist TU erm ter a he Crysur ES alw LSA, Okl UTE an He aring three during squez’s ard had ays, missi on Mon ng in ex es. P’s a. is eve dan the bo emplo — If De msle cou the UT rythingTiming, appr meeti gam James, Shaw Coun oners Coday, the ecutive ard yld e. UTE wh n Gra ng y. mix keep EP foo in spo as this rts. tbal •W fore oved the s. The ’s latest P los o gains yson Mik in the offe bar ty Judge urt au Coml stou TOM team hat e is t, lea mo in a it t defe : UTE and Price’s nse from to sig Vero thoriz ving re yar held offGILBERT / for a went to separat board Up ne nse thro ball Confere P vs. dag of 2010 ed the TULS w in first eigh any , gam nic nce Tula n a ion vo xt co Min e dur by Tulsa’ A WOR e. USA •W ne , the the soft t yea of look HIG LD ers being hen foot “sepaa Escoing “I wa te, offici mmiss s Min rs with sch Thu Jor •R ever :6 at •W H SC ion a 1-6 rsday’ s thi fate 9-3 inst ers cou edule als ratio here: p.m. Oct Mariaadio: KOF nking said. ers record s halfThey’ve looms ead of ld be Sun . n HO •Te •T 1650-A X 92. Bow 20. wha . cou a dec waitednow. 3-F icke of ret l. tOL M •To xas-O •Info ts: $15 (SpanisM; ld stopade for more iring FOO Pleas day’s klaho a utep rma to $55 h). som defense than .I athletiction: e se Top ma fac eon . TB that that 747 e,
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and tough, there to be s out going er guy Mark Fred’s are oth mpion Duffy die there ll.” kes g cha and t bir as wefendin Beck r stro 20-foo De , Chip fou k and out g a inin . 18. ebe were er. Bec Wiebe to go not til draon No goal is and k, Wi ldorf 8 und and putt y only happensaid Funnd Wa k at shot 67, this bac for S “M let it l rou e,” ldorf seaED PRES fina nt to issu Wa a 69. rching the dCIAT there, the in the me can ASSO is seafinish of in a thir had rna ce sec62 k D/ t for sho tou this one the REE Bec -10 at shed g the pions ERT year’s . “Someause who t top he fini year d third ROB durin Cham and SS at she , becfaster res firs , and of last second last PRE green ssic rn in . run sh son tie also finiearance hat: kory ED d a sco N.C lot fini e IAT 18th kory Cla ck Ba . Fre •W r Hic a on OC app place Beck over, d are true. Thwere last get ASS . — nt. initial Dan 6. to the Hic at Ro r 66 Greate e: Con y eve N.C oke lea h ips Greater turday er-pa f her greens really n the in 200 der ay. VER, one-str in the in his Barn d lea ing wit er n Gol •W , the nk ch Sa a 6-und : Tod rolling her tha k hen k Bar k a Mize ssic on CONO t hig d Fu of the nt Roc st-roun struggl s 7 und rounds72.075. •W se: Roc Course). are Fre round rname k sho k too ry Fir an, wa two e is avy Cla secondr es Fun d 72 our ds ms, f tou Fun year.”rough averag ring sm r LarHickor g his par nde •C Spa, Jon o lea p on r gol , N.C. g . For proble ove d sco ds, Th rin wh lion , k Cu ater shootinfree 6-u Tou yar fiel and 0 sco mil ger for Gre ay, nover neywab field year, the 189. e, a ion bac r a 72. rd Lan my (7,09 e: $1.6 Sch r’s mo 5 Co Miz ed 2,” Saturd t bog re: urs Last was 69. r-old champ ur afteBernha arles at tou igh p-start No. •P ner’s sha the finish stra Ch erage e 54-yea rs jum on the ns To who .-2 Win ,000. the ngs and 69 to 66. really a save it into it Th Maste ampio Mona.m fell t man, the Ch 67. “I $240 11:30 nnel. standi , sho Leh points, with drove wedge 30mer lone 2010 in shot a list Tom V: Cha 69 round said. “I had to made a e ner: •T ., Golf whosecame in nship solid yestty ey er. ger by a 74. k win pio and en I next hol Fun p.m pre e, und ls Lan after win Cham pretty year’s ker . Th the got me er l yed m ast bun trea played I pla said Miz h trai 2 und •L Wiebe. tour.co for par tt) on that to out (pu and “I and ey witee Mark ode: pga today,” ay, o footerbirdie), nlin e Wo his terd again me a boging thr vik, wh •O at Th y for ti(for ” Fun le in solid overca includ 4. “Ob up. o s, going.e winneras in Ma Tour es 12-1 this s,” said an eag pretwh s. die ns die p hol Th in Tex pio bir on No kee and yed six re bir dies am pla ng to e 42 13th ight have to gon ce the nd mo 10 bir . “I’ve not goi lands h Ch stra has rounds I’m ly, I k has sin l rou ” sevent urous Fun a bogey fina ip in two id ... but ut a 66. s Sat tle, t nsh die day in the ty solplain abosix bir of the unday ampio withou of Sun Ch run n com k had nt most lead hole SAS his the Fun spe of the N.C. ended Rock Bar e for , but y, Car also ext es at h the sevnd day with Miz He free hol wit tied rou ing ond eybog beginn the sec ment. few to 66, hole of tourna te a had enth year’ssed qui ld’ve last cou I mis of e “I’v s where nce cha
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Golf 68-71 —21 year’s Na Yeo ed a in a upted rby TommTriplett...... ........................749-74—1434 ......... 69-73 —212 ast err inta ea’s ......... ....70- 67-75 13 —14 Kirk Fehr..........an.............. .......6 ma -int e Da •L th Kor be144 ca Korda ......... ....70- -74-67—2 13 Rick Chapm ............................72-72 rain . -73— 44 Jessi Lewis ......... 0—2 hole re all ......... .....72 Sou i. the the Sim ......... .....71 1—1 44 RogerJenkins a.com Stacy ine Hedw ......... .....72-71-771—2133 first mo ...73-7 1—1 Tom Faxon........................... Cho of Carol Shin ......... ................70-72- —21 3 144 e: lpg sia. ied the y for shed ...73-7 Brad McNulty .................. of S 4 lay Open Jenny a Gal .................. ....70-72-71 —2113 nlin 0-74— ......... fini on —14 Mark Edwards...e ......... ........7 Ma oi bird ted pla lot om •O Sandr han Feng ......... ....72-70-713—2 4 ED PRES 144 ey She Joel w Mageins.......................70-74 hal f a Ch CIAT Club 44 Shans LaCrosse... ...............70-70-7 —21 Ko Frys.cSaturday ......... ........70-74— Andre Wadk 214 0—1144 rain hours. and a bog r total y, le Golf . Cindy Nordqvist............ ....68-77-69 / ASSO uth mysel -70— 14 Bobby Lowery..... .....................74-7 eVal in, Califon fore four n ......... ......... Anna 4-70— 3—2215 secies 13-unde get G SIN of So Norwa on Steve Stadler................. ........7 -75—14444 Marti ......... ..........72-72 -68-7 At Cord Mart$5 milliPar 71 n SEN to Mo bird San e: e Kerr da..... .....73 4-71— 15 ......... ......69 0—1 tha four Craig Daley ......... en of r 64 8; LAI Choi t on the LPGA In98 for a Cristi a Grana ......... ...70-7 4—2 144 Purs 7,36 d ......... ...74-7 Joe Perry ......... - try ies.” Petters 7-unde third ..............70-71-774—215 ......... Park hole age: Roun -62-70—1 00 Juliet a Lee ......... 5-69— 44 with the Yeon sho Kenny el Allen .........................7 6—1 5 Yard Third .....66 -68-66—2201 10th rean r put Meen a Piller .........................70-71- 71—216 Na hits a during nt Satur lf birdSuzann duced a in the with ......... .....66 MichaBrowne..................................68-7 —14 5 66— the . Gerin Harigae.............. .......78-67-0-72—216 ger... Go th Ko k afte re of 6-69- -67—201 me Olin Brooks ......... .........71-74 —1445 a 70 fourth er. 216 e Hull.. ......... ...74-7 200 pro Mallin .........................6 02 rea Sou bac t Mina rna sco pur -74— rine of hol sJohn Blixt ll III.... .68-66 6—2 02 Mark Reid.......... ......... ..........72-734—1 5 who ay, sho tied for at 8 undtion Kathe Castrale m...... 67-75 76—216 -66-6 6—2 shots ’s best of Au k ond sia tou Lum Jonas es Howek .................. Fellow Mike Pavin......... k...................71-7 —14 5 217 ......... 9-71......70 203 Nicole nong Phatlu ......... -70— ala bb Charl Kokra ......... .....69-67-6 Frid and is of Japan conten oi Corey Ten Broec......... ..........74-71 —14 bac is two day 8-65— 03 Porna on Han ................675-72 71—217 145 Ch Malayat Ku Club. Jason Singh......... ......... ..70-6 7—2 03 Lance Purtzer..... ......... ..........74-71 bee up the rie We shots -71— 45 Hee-WThompson................... 4-72-4-72—217 round azato was in ind fad......... -67-6 ry Vijay ndre Rocha Tom Pate.......... ......... .....74 7—1 45 ........7 217 Kar ......... ......69 -69-68—2 03 two beh Wie.. unt day Lexi s . a ting ile ther on..... ...71-7 -72— lle ...68-7 0—1 6 Alexa ll Knox. ......... .....66 0—2 03 Jerry Eger ........................... 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Spadea
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El Paso Times | Media Kit 2015 • 8
NICHE
PUBLICATIONS AIM YOUR MESSAGE WITH PRECISION. REACH THE CUSTOMERS YOU NEED THE MOST WITH OUR TARGETED PUBLICATIONS. Reach the customers you need the most with our targeted niche publications. The El Paso Times special sections and special niche publications deliver exactly the audience your business needs to be successful. Each one targets a specific geographic or demographic market, making it easy to choose which is best for your business. Distributed by subscription and through single copy sales at stores and racks all over town, the El Paso Times is your first advertising choice. Here are just a few of the niche publications and special sections available in the El Paso Times. For a complete list, contact your El Paso Times sales representative. TIEMPO • EL PASO Y MÁS • SOMOSFRONTERA.COM • OFERTAS Y MÁS • CARS & TRUCKS REAL ESTATE PRESS • TV Y MÁS • CAREERBUILDER
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El Paso Times | Media Kit 2015 • 9
El Paso’s
HISPANIC MARKET
SomosFrontera
11 Reasons you can’t refuse
El Paso’s Latino population is young, upwardly mobile and growing every day. 76.3% percent of metro El Paso’s population is Latino. And where do these important customers look for news, features and entertainment every week? SomosFrontera.com y El Paso y Más.
50,000 Distribution SomosFrontera.com and El Paso y Más are the largest Spanish publications in the market. Now published in a broadsheet format, 45,000 copies are home-delivered to bilingual households in El Paso, Horizon and San Elizario counties every week. An additional 5,000 copies are available for free at locations throughout the El Paso area. People look forward to reading SomosFrontera.com and El Paso y Más’ award -winning content provided by the most trusted name in El Paso journalism - the El Paso Times. For more information about our Hispanic market publications contact your El Paso Times representative today.
1. Our most cost-effective solution to target the Spanish-speaking household. 2. Twice the reach of TV’s best dayparts: the 10 p.m. Evening Broadcast. 3. Better targeting than radio. 4. A larger audience than the best performing zips for TV and radio. 5. A refreshed, and better targeted zip code distribution for even better results. 6. Now is a great time to grow market share. Keep your brand in front of those core households. 7. El Paso’s Hispanic metro population is up 78.2% in the last decade. 8. 51% of hispanics perform online research before shopping in a store, 24% search using mobile. 9. Hispanics dominate the 18-29 demographic reaching 65% of that group by 2015. 10. The Spanish-dominant household spends more over their lifetime. 11. Hispanic buying power is projected to grow 48% from 2011 to 2016 to $1.6 trillion.
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El Paso Times | Media Kit 2015 • 10
EL PASO TIMES
MEDIA CENTER
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El Paso Times | Media Kit 2015 • 11
SOCIAL
MEDIA
Connecting companies to great advertising opportunities
OUR INTEGRATED MARKETING CAMPAIGNS CAN DRIVE SALES AND AWARENESS. With the growing trend of activity through social media avenues such as Facebook and Twitter, more and more companies are looking for intelligent marketing solutions that can drive consumer awareness for their brand. The El Paso Times has more social media fans and followers than any other local media competitor and offers integrated marketing campaigns that can drive traffic to your website, raise awareness of your brand or improve your brand’s reputation.
Twitter
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• 12,874 total El Paso Times Twitter followers • El Paso Times’ consumer audience is actively searching for real-time content through Twitter. • Over 200 Twitter accounts, segmented by location and affinity and interest
Facebook Contests The El Paso Times can help you grow your database, increase sales, expand your viral reach and build user engagement by taking advantage of our Facebook fans. Facebook In-Feed Ads The El Paso Times can feature an in-feed ad on our Facebook page to promote your business. Ad includes a logo and text message.
Facebook • 36,125 total El Paso Times Facebook Fans • El Paso Times ranks 1st locally for largest Facebook Fan Base!*
Facebook Banner Ads Feature a (160x600) static banner ad along the left side of the El Paso Times Main News Facebook page. Twitter In-Feed Ads The El Paso Times can feature an in-feed ad on our Twitter Account to promote your business. Ad includes a logo and text message.
* Local ranking is based on main news accounts only. January 2013.
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El Paso Times | Media Kit 2015 • 12
EL PASO TIMES
APPS
THE EVOLUTION OF NEWS FROM TEXAS’ MEDIA LEADER.
App Page Views/December 2012 • Android News App
1,970,925 • iPhone News App
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681,390 Sources: 2012 December Spread Data
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El Paso Times | Media Kit 2015 • 13
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DAILY DEALS A GREAT WAY TO GET NEW BUSINESS. It’s Collective Buying at its Best Partner with Texas’ Media Leader on El Paso Daily Deals, the El Paso Times can guarantee a minimum number of new customers to your business with no upfront costs. Unparalleled Promotion for your Business Thousands of people have signed up to receive a new El Paso Daily Deal each morning via email. Each deal receives unparalleled promotion in the El Paso marketplace - over $18,000 in value - and at every instance consumers are prompted to go to ElPasoTimes. com/TheDailyDeal to purchase an offer.
Pamper Yourself up to 80% off Visit elpasotimes.com/thedailydeal and get the best deals in town. Local businesses offering bargains for El Paso. Sign-up and we’ll deliver a new deal - from 50 to 80% off delivered right to your inbox Monday through Sunday. Don’t miss out. Sign-up today!
For more information about our daily deals, contact Renee Ternoir at 915-546-6234 or
[email protected].
Reach 1.1 million metro area consumers - risk free! El Paso Daily Deals reach El Paso’s largest print, online and viral audiences. Your offer will appear on the front page of the El Paso Times, the homepage of ElPasoTimes.com, in Twitter feeds, on Facebook and mobile sites and in registered emails. No Risk Rewards There are no upfront costs to your business. Just provide your best deal and the El Paso Times does everything else - promotion, tracking and a complete list of exactly who bought the deal. Plus, your deal will only be activated if the minimum number of sales are met, assuring no risks and no surprises.
El Paso Times | Media Kit 2015 • 14
Front Page Ad Notes
TAB ONS
MAKE SURE YOUR MESSAGE STICKS WITH READERS. Your message takes front and center stage when stuck as a tab-on, versa-coupon or power ad booklet on page 1 of the El Paso Times. Tab-ons attract readers immediately with their design, message and glossy contrast to newsprint. • Front cover impact notes enable you to “stick” your message right on the front page of the El Paso Times. • Easy peel-and-stick consistency leads to longer redemption. • Strong “call to action” messages are very effective. • Large fold-out format allows for multiple messages. • Full-color, glossy format is ideal for product photos. • Zoning strategies are available to target your market efficiently and effectively.
FRONT PAGE ADVERTISING THAT SELLS! · Tab-Ons
· Power Ad Booklets
- Bright, BOLD COLORS that jump off the page! - Exclusive Extra-Wide adhesive system assures your front page ad reaches your customer’s front door - A “can’t miss” position for your advertising message - New, different, creative - Product choices to fit your advertising need - Zoning opportunities to target YOUR market
GREAT FOR: · Versa-Coupon
• Special Offers • Sporting Events • Sales Events • Couponing
• Online Productions • Holiday Promotions • Creating Name Recognition
For more information about tab-ons, versa-coupons and power ad booklets contact your El Paso Times representative today at 915-546-6100.
El Paso Times | Media Kit 2015 • 15
TOTAL
MARKET COVERAGE MAXIMIZE YOUR MESSAGE AND REACH 98% OF THE MARKET. Reach virtually every ZIP code in the seven-county metro area, or target specific areas, with out Total Market Coverage program. It leverages the power of a proven advertising vehicle, the El Paso Times, and trusted direct mail through Valassis. On Wednesdays, the El Paso Times subscribers receive a package of inserts and coupon books inside the Red Plum wrap. It’s placed on top of the newspaper for maximum visibility. Non-subscribers receive the same insert package in their mailboxes on Tuesdays or Wednesdays.
Products • Pre-Printed Inserts - You provide the advertisement and we’ll deliver results, using the best of two proven advertising mediums. • Print and Deliver Inserts - We will use our printing resources to print exactly what you need at competitive prices.
Distribution • Over 1 million pieces every week.
Benefits • 98% ZIP code saturation. No potential customer is left out. • Combine paid newspaper circulation with direct mail. • Targeted ZIP code and sub-zip distribution. Select the specific customers around your location. • Seven-county metro coverage available. • Unbeatable cost per thousand. • Free market analysis available. • Free promotional planning and design available.
For more information about Total Market Coverage contact your El Paso Times representative today at 915-546-6100.
El Paso Times | Media Kit 2015 • 16
ONLINE
VIDEO
SHOWCASE YOUR MESSAGE IN AN INTERACTIVE FORMAT. Your audience will be positively influenced to respond to your business’s message. Each video is professionally produced with photos of your business and will be linked to your website, or you can use a 30 second pre-produced video of your own. With background music and important details such as contact information, prices, and even your company tagline, you’ll be reaching the elpasotimes.com readers better than ever before! • Videos on ElPasoTimes.com command attention, increase reach and target engaged users. The El Paso Times can run your videos or television spots in key banner positions throughout El Paso’s number one website or feature your message as a pre-roll before our news videos. • Create synergy and increase the reach of your television campaign by featuring your 15-30 second TV spot in key banner positions throughout ElPasoTimes.com. These in-ad video units showcase your message in an interactive format. • You can also feature your television spot as the pre-roll to new videos on ElPasoTimes.com. Pre-roll targets a more engaged user due to its on-demand format.
For more information about online videos contact your El Paso Times representative today at 915-546-6100.
Packages 1 month package 184 GRP’s and over 1.2 million impressions 3 month package Run three different videos one per month, or the same video for all 3 months 6 month package Run six different videos one per month, or the same video for all 6 months 12 month package Run twelve different videos one per month, or the same video for all 12 months * All packages include 5 photos, voice-over, and production, or use a 30 second pre-produced video or TV commercial.
• VIDEOS GET CLICKS! Regular Banner Click Through Rate average .04% - .07% • Video Banners CTR average .07-.14% (can be higher with premium placements and rich media integration.) 6 out of 10 adults have internet access in El PAso, or 309,000 adults. We reach 72% of them each week. The El Paso Times website beats El Paso TV stations in their highest day parts, by almost 2 to 1.
El Paso Times | Media Kit 2015 • 17
elpasotimes.com/mobile
MOBILE
EL PASO’S NUMBER ONE MOBILE WEBSITE WITH 25 MILLION MONTHLY PAGE VIEWS. Reach hundreds of thousands of customers who access elpasotimes.com/mobile via their mobile devices.
El Paso Times and Somos Frontera
Smart Phone & Tablet Apps The El Paso Times Apps offer round-the clock exposure to your customers! • Increase impressions • Drive local, on-the-go traffic to your mobile presence • Generate new direct-response opportunities • Target ads to the unique needs of your audience when they are on-the-go
Strip ads
Runs at bottom of section and stories. Stays on page during scroll
Every month, millions of pages of breaking news and information are viewed on iPhone, Android, BlackBerry and other devices from elpasotimes.com/mobile. Every page on elpasotimes.com/mobile features a banner ad that’s one of the most cost-effective ways to reach a young, engaged and affluent demographic. Perfect for branding or coupons, these banner ads really pop when mobile users visit elpasotimes.com/mobile. We also offer mobile landing pages or redirection to your website when users click on your banner ad.
Interstitial ads - 320 x 480 (full page) Sponsorship Page rotates before news categories are displayed.
Mobile websites offer readers access to the latest news, anywhere and anytime! Watch Your Database and Business Grow with AdTaxi Networks Advertising. The El Paso Times’ AdTaxi Networks advertising program gives you the ability to connect and communicate with potential customers on their mobile devices. You can offer real-time coupons, contest entries, sale information and more via iPhone, Android, BlackBerry and other devices. We’ll provide you with Go Codes you can promote and incorporate in all your advertising.
For more information about mobile advertising, contact your El Paso Times representative today at 915-546-6100.
Source: December 2012 Omniture, Verve, Spreed and Doaaps.
El Paso Times | Media Kit 2015 • 18
NUMBER ONE
ONLINE
Profile of Web Site Usage Base: Newspaper Designated Market adults at least one El Paso Times’ web site in the past 30 days.
Gender Male Female
52.5% 47.5%
Age 18-34 35-49 50+
48.7% 28.2% 23.1%
We are the market leader ElPasoTimes.com has more traffic than any other web site of its kind in the region. • Over 700,000 unique visitors look to ElPasoTimes.com each month and view over 10,000,000 pages monthly to find local information.
Education HS grad or less Some college College grad
30.1% 69.1% 16.3%
Deadlines There is a 24-hour business day turnaround for ads to be placed on ElPasoTimes.com.
HH Income Less than $35,000 $35,000 - $49,999 $50,000 - $74,999 $75,000 or more $100,000 or more
26.2% 25.1% 19.9% 28.8% 15%
El Paso Times is wired ElPasoTimes.com is the #1 online source for news and information in the El Paso region. It provides better access to the consumers with billions of dollars in buying power you want to reach. Careerbuilder.com, HomeFinder.com, and many other products and services are available at elpasotimes.com to help you compete in the virtual mall that is the internet.
Source: Scarborough September 2011 - August 2011 R2 Data.
El Paso Times | Media Kit 2015 • 19
E-mail NEWSLETTERS and
BLASTS
TARGETED. SUBSCRIBER SELECTED. A POWERFUL ADVERTISING OPPORTUNITY. Nearly one million El Paso Times readers receive email blasts each month. These daily and weekly e-mails, laser-targeted and selected by the subscribers themselves, are a powerful and unique advertising opportunity. E-mail blasts include breaking news updates, plus daily morning news, entertainment, sports and columnists e-newsletters. Daily deal offers are sent on daily basis. Weekly offerings include a “Scoop” e-newsletter that tells readers what’s coming soon from El Paso Times newsroom, and weekly travel, entertainment, employment and pets e-newsletters. Advertisers can reach these motivated, tuned-in audiences with two highly visible, cost-effective ad positions on each newsletter.
For more information about email blasts contact your El Paso Times representative today at 915-546-6100.
El Paso Times | Media Kit 2015 • 20
Reach An Engaged Audience with an Online Sponsorship of ElPasoTimes.com Blogs.
BLOGS
Blogs on ElPasoTimes.com get interested, engaged traffic that can help your business grow. By sponsoring one or more of our blogs, you’ll reach people that come back to sites on a regular basis, which reinforces your marketing message. Blogs on ElPasoTimes.com get high traffic because they are created by or approved by El Paso Times writers, editors and photographers the most respected and informed journalists in El Paso.
Musical Notes
ElPasoTimes.com features hundreds of bloggers from all areas of expertise, from sports to photography to stay-at-home-moms.
Photog Blog
Here are just some of the blogs available for sponsorship:
Pullen My Blog
A blog all about El Paso entertainment. Reporter Doug Pullen posts the latest on concerts and other events coming to the region.
Lorraine Kubala brings 32 years of band directing experience to her blog on marching band activity in the El Paso area. See the best photos from events in the area by the El Paso Times’ award-winning team of photographers.
Free Kicks with Joe
Soccer fan Joe Rodriguez writes about the sport in El Paso and Juarez.
Tales From the Morgue
Get a look at El Paso history with this blog featuring stories and photos from the El Paso Times archives.
Joe on Utepia
Joe Muench is best known as the columnist everyone loves to talk about. See what he has to say about UTEP sports.
For more information about email blasts contact your El Paso Times representative today at 915-546-6100.
Meet the Preps
Get the latest news and analysis on high school football, basketball, volleyball and more.
El Paso Times | Media Kit 2015 • 21
BEHAVIORAL
TARGETING DELIVER THE RIGHT MESSAGE TO THE RIGHT USER AT THE RIGHT TIME. Behavioral targeting delivers relevant advertising information to consumers based on their established online tendencies and other previous choices. Through our partnership with Google, Yahoo! and Bing, ElPasoTimes.com behavioral targeting provides advertisers with the most advanced online targeting capabilities available. APT (ad serving platform) aggregates data and inventory from Google, Yahoo! and Bing and ElPasoTimes.com. The massive reach and targeting of this collaboration gives banner advertising campaigns the highest potential exposure and results, and increases the brand equity of any advertiser. • Creates greater contact with online users • Combines the online search technology of Google, Yahoo! and Bing with the local reach and impact of ElPasoTimes.com • Gives advertisers a greater ROI from their banner advertising
Advantage Targeting • Run of Site. Leverage the reach of Google, Yahoo! and Bing and our local sites to deliver brand awareness to the largest online audience in your market. • Demographic Targeting. Customize your creative to target a specific gender, age or income. • Geographic Targeting. Target user location to create greater advertsing accuracy, increasing ROI and minimizing wasted impressions. • Time-of-Day Targeting. Control when a user can view the ad to increase response, reduce CPM waste and improve ROI of ad budget. • Technographic Targeting. Target your audience by operating platform or connection speed to optimize your rich media investment. • Frequency Capping. Control the amount of times a user views an ad message to reduce waste.
Each behavioral targeting segment has unique attributes: • Each behavior targeting segment has its own defined purchase cycle • Consumers are placed into a specific category based on recency, relevance and intensity of behavior. Behavioral targeting leverages the entire ElPasoTimes.com site, rather than users of only specific sections, providing: • Broad reach to quality audiences interested in specific categories or products. • Unmatched consumer insights, enabling marketing messages to be highly targeted to a very specific audience • Segmented audiences at scale, utilizing sophisticated models based on unparalleled depth of user insights.
For more information about behavioral targeting contact your El Paso Times representative today at 915-546-6100.
El Paso Times | Media Kit 2015 • 22
DELIVER YOUR MESSAGE ON
DIGITAL
ONLINE ADS WHO Your ad can be delivered to any DMA (Designated Market Area) or combination of DMAs in the United States. HOW TO TARGET YOUR AD Your ad can be delivered on Yahoo! run of network on a specific section, or targeted by geography, demographics or behavior. CONTENT TARGETING Content targeting matches client messaging on pages with related topics within the Yahoo! network. That means advertisers can target an audience researching or reading about a specific subject. AD SIZES AVAILABLE
El Paso/Las Cruces DMA • 403,000 monthly unique visitors • 92% of internet users on Yahoo!
Albuquerque/Santa Fe DMA • 941,000 monthly unique visitors • 85.4% of internet users on Yahoo!
Pencil • 1000 x 30 static • 1000 x 300 flash Resolution: 72 DPI
Mobile • 300 x 53 • 180 x 150 • 300 x 50 • 120 x 20 • 216 x 36 • 168 x 28 Resolution: 72 DPI Formats: static
Monster • 425 x 600 Resolution: 72 DPI Formats: static *Adtaxi ads need to be less than 40k
Landing Page • 612 x 792 Resolution: 72 DPI Formats: static
Leaderboard
Skyscraper
• 728 x 90 Resolution: 72 DPI Formats: static & flash
• 160 x 600 Resolution: 72 DPI Formats: static & flash
*Adtaxi ads need to be less than 40k
*Adtaxi ads need to be less than 40k
Medium Box
Email Blast
• 300 x 250 Resolution: 72 DPI Formats: static & flash
• 640 x 480 Resolution: 72 DPI Formats: static
*Adtaxi ads need to be less than 40k
* Minimum purchase required for El Paso/Las Cruces, Albuquerque/Santa Fe or additional DMA’s.
El Paso Times | Media Kit 2015 • 23
AD TAXI
A DIGITAL DIVISION OF EL PASO TIMES
UNLIMITED ONLINE ADVERTISING OPTIONS FROM ONE COMPANY YOUR
INTRODUCING AD TAXI
A DIGITAL SOLUTION FROM THE EL PASO TIMES. DISPLAY, MOBILE, SOCIAL, MEDIA, SEARCH The El Paso Times delivers customers. AdTaxi puts your message in front of consumers ready to buy. AdTaxi is among the first publisher-owned digital ad networks specializing in designing custom digital solutions for brand advertisers using digital media ranging from traditional display and mobile to social, email and search. AdTaxi knows where your audience is, how they think, and what they want to buy.
Display
Mobile
Social
Email
Search
• Target your audience wherever they are on the web with our premium digital and exchange inventories.
• Reach your mobile audience on the go to drive sales, leads and downloads
• Develop local and responsive social media audiences that help optimize ROI
• Trackable, customized email blasts and campaigns targeted to potential customers
• Custom advertising campaigns, not bots or algorithm tools with multiple vendor choices.
For more information about our Ad Taxi Digital Division contact your El Paso Times representative today at 888.865.2823. El Paso Times | Media Kit 2015 • 24
INNOVATIVE
ONLINE ADVERTISING
TAKE A FRESH LOOK AT TODAY’S ONLINE ADVERTISING. When it comes to online and digital advertising, anything is possible. From complete site take-overs to fun, can’t-be-missed graphics, the sky is the limit. Be bold and get users talking about your campaign.
Many more rich media opportunities exist. For more information contact your El Paso Times representative today at 915-546-6100.
Prestitials
• A sliding billboard delivers your message with high-impact, premium placement on ElPasoTimes.com. • The billboard literally “pushes” content down in order to display a large ad format. • The billboard remains open for 5 seconds, then retracts to a pencil-sized ad for continued exposure on the page. • This ad unit is ideal to drive ticket sales for special events!
• Gain the attention of each person who comes to ElPasoTimes.com with a prestitial ad. • This large, dramatic high-impact banner allows your message to be seen by each visitor to the site. • Prestitials are full-page ads that are displayed before the ElPasoTimes.com homepage loads. • Your ad is displayed for 10 seconds, and will appear to any unique user three times in a 24-hour period.
Expandable Rich Media Banners
Wallpaper
• Expandable Rich Media Banners feature animation that will capture the attention of users in a fun, entertaining & engaging manner. • The ad begins in a 300x250 ad position and then literally “unfolds” to an ad that’s up to six times the original size! • The ad will then “fold” back to the original (300x250) ad size.
• Grab reader’s attention and deliver an impactful message with online “wallpaper,” available on ElPasoTimes.com. • Wallpaper resides in the background of a web page, providing eye-opening engagement for the user. • Wallpaper provides click-through to website for special offer/ticket sales.
Sliding Billboard
Floating Ads • Feature a floating ad on ElPasoTimes.com to grab readers’ attention and showcase your advertising message. • This ad unit delivers high-impact visibility, enabling you to drive sales and engage the user. • Floating ads have an average click-through-rate of .37%!
El Paso Times | Media Kit 2015 • 25
EL PASO TIMES
AD SIZES
Newspapers represent the #1 media where consumers prefer to look for advertising. 9.8889” (6 Columns)
21”
Standard Size Full Page
4.8889” (3 Columns)
Standard Size Half Vertical Page
9.8889” (6 Columns)
4.8889” (3 Columns)
21” Standard Size Half Horizontal Page
Standard Size Quarter Vertical Page
9.8889” (6 Columns) 10.5”
10.5”
El Paso Times - ROP
El Paso Times - Classified
El Paso Times - TAB size
# Column & Inches 1 column . . . . 1.5556” 2 columns. . . 3.2222” 3 columns. . . 4.8889” 4 columns. . . 6.5556” 5 columns. . . 8.2222” 6 columns. . . 9.8889”
# Column & Inches 1 column . . . . . 1.145” 2 columns. . . . 2.410” 3 columns. . . . 3.675” 4 columns. . . . 4.940” 5 columns. . . . 6.205” 6 columns. . . . 7.470” 7 columns. . . . 8.735” 8 columns. . . . . . . 10”
# Column & Inches 1 column . . . . 1.5556” 2 columns. . . 3.2222” 3 columns. . . 4.8889” 4 columns. . . 6.5556” 5 columns. . . 8.2222” 6 columns. . . 9.8889” (Máximum height = 9.6822”)
El Paso Times Double Truck - ROP 12 columns. . . . . . . . . 20.889” x 21”
El Paso Times Double Truck - TAB 12 columns. . . . . . . . . 20.889” x 10.5”
Real Estate Press 1/4 page. . . . . . . . . . . 4.8889” x 4.8889” 1/2 page H. . . . . . . . . 9.8889” x 4.8889” 1/2 page V . . . . . . . . . 4.8889” x 9.8889” Full Page . . 9.8889” x 9.6822”(no bleed)
Standard Size Quarter Horizontal Page
5”
Cars & Trucks Full page . . . . . 4.334” x 9.334” Half page. . . . . 4.334” x 4.667”
Newspapers are the primary source for targeted specials among focused consumers.
PRINT ADVERTISING IS AN INTEGRAL PART OF THAT NEWSPAPER EXPERIENCE. • Newspapers reach your target audience • Newspapers are a portable and convenient medium • The average newspaper reader is a more affluent and higher-educated consumer • Print advertising keeps the reader up to date with business sales and events
El Paso Times | Media Kit 2015 • 26
COMMERCIAL PRINTING
Single Sheet Fliers & Insert X-Press Fliers/Print & Deliver
A PRINTER FOR ALL OF YOUR NEEDS. With high-tech state-of-the-art presses printing over 30 distinct publications including the El Paso Times, Real Estate Press, TV y Más, Hot Ticket, Ofertas y Más, El Paso y Más and Tiempo, the El Paso Times can fulfill all your printing and publishing needs.
Single Sheet Fliers 8.5” x 11” & 11” x 17” Single sheet flyers Established rates apply to inserts delivered Monday through Saturday. Inserts are eligible for zip code, city zone and full distribution. Minimum of 12,500 pieces per run. Sunday distribution is limited to full circulation or full city only. A special fee is added per thousand for Sunday insertion. • Specifications: Pieces to be printed in-house must be reserved 10 business days prior to insertion. Printed pieces should arrive at our dock no later than 10 days in advance of insertion date. Printed slots are limited. Please check with your sales representative for available times. All preprint deadlines apply even if flyers are printed in-house.
Insert X-Press Fliers 8.5” x 11” & 5.5” x 8.5” Insert X-Press flyers The El Paso Times Insert X-Press is the perfect way to order smaller quantities of full-color glossy sales pieces with a quick turn-around. Convenient and cost effective, there are formats for all of your advertising and promotional needs.
For more information about commercial printing contact your El Paso Times representative todayat 915-546-6100.
El Paso Times | Media Kit 2015 • 27
UPLOAD DIRECTLY TO ELPASOTIMES.COM
HOW TO UPLOAD YOUR NEWS ITEMS TO
ElPasoTimes.com EMAIL
[email protected] Event listings and/or press releases pertaining to the following: Nightspots and nightclubs, art exhibits, local theater, museums, concerts, festivals, auditions, book clubs, religious events, health announcements.
[email protected] Event listings and/or press releases pertaining to the following: Political forums, elected official meetings, neighborhood association events, civic groups (Rotary, Kiwanis, Lions clubs), non-profit news items, community meetings by association and civic clubs.
Individuals and organizations can submit all of their material online. Press releases can be uploaded by going to www.elpasotimes.com/townall Calendar items that will be entered into our online database can be submitted by going to http://calendar.elpasotimes.com All items submitted via elpasotimes.com are distributed to editors and administrative assistants responsible for the various sections of the newspaper: Borderland, Business, Living, Sports. Useful Numbers: • Newsroom phone numbers: 915-546-6199 • Assignment desk: 915-546-6124 • Newsroom fax number: 915-546-6415 • News tips:
[email protected]
[email protected] Event listings and/or press releases pertaining to the following: Local business meetings, business people on the move, business non-profits.
[email protected] Event listings and/or press releases pertaining to the following: College athletics, high school athletics, youth sports, tryouts.
[email protected] Letters to the editor, guest opinion submissions El Paso Times | Media Kit 2015 • 28
EVENTS
PARTNERSHIPS GET INVOLVED IN YOUR COMMUNITY BY SPONSORING AN
EL PASO TIMES EVENT.
The El Paso Times takes an active part in our community, and we encourage others to join us. El Paso Times Community partnership events are a great way to get your company involved in the communities where it does business.
El Paso Times Community signature events and campaigns are a series of programs produced in-house by El Paso Times.
Signature events include: • Newspapers in Education • Operation Noel • Spelling Bee • Senior Fund
For more information about events partnerships contact your El Paso Times representative today at 915-546-6100.
El Paso Times | Media Kit 2015 • 29
SUBSCRIBER CONCIERGE Your El Paso Times NEW Customer Service website!
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Pleas Hemse body District Plea race nden no actio it difficultcommitand state ected of inte a d mi e eo state rec in oblig BY RUDY e by t e se , and hop foun rativ llion rry, s. ees susp neral ley will of OS ourk sure Castlebe re- tion itor has administ and is rinploy me to chea e Cr certi ently iss PHOT amea far, o O’R Sh supe of a sche bility Judy monthly r- mon level uz 7A DNA n thus interim s Bet t. ficate faceue as an home for remain erman unta the to actio d acco monitor, ember rim supe new t tes s of rict sea Pleas left, the men The her Sept er inte and Ken await El Pa anoth at a fuH em t. on rasco, al Distobform Jordan in e se ful that ugh so er said that two a Car i e gression body sl ey w thro they test s the res probate month port Barbar h ConCoun ts, Terr n ’s to follo thought 16t d nden ha of a inte faile the ty 7A at an s been she cour ntow actor man ults of George, ents t the cla mitm ’s Dow as for Paso East com On brother. iming to DNA El Hem home funera be the a canvartists’ No. Monda sley 1 died since he l By Da The layed Judge Pay, Probate rke: area inations nie until body wi cancer of lung estat the trial tricia Ch Cour O’Rourequire EL PA l Bo ru t imag ley Kappes SO e ll a be the prob ll remainJuly 24 Oct. e — and over the ew de TIME nda ‘W wi ES x Th ne . ‘It ate tri TIM ta S By Hay sco: man 31. 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Es ding fifth val, whic galleries, s Rob ES n Stan Paso hom d congBeto ar rke cla the Chri r Va ions mo -up d TIM aske Pleas i s By PASO El d iming k festi e elabo did no do Luca east Bloc eight pop installat EL scrutisquez ha re than for the ed into Guy candidat will e se to ago, walk paign tured ive art new t he . 35 Vasq e He al the rate on t arro sion e whaonal debt ificant interact music.a relatively nne Nav asco’s cam week recen ny by co d been years. 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El Paso Times | Media Kit 2015 • 30
GUIDE TO SENDING ELECTRONIC FILES:
EL PASO
1. SOFTWARE WE ACCEPT To ensure that your ad runs as scheduled in TNP products with minimal complications or delays, we recommend sending ads in a PDF format. We also accept the following ad file formats: • Quark Xpress 3.32-6.5 • Adobe InDesign 1.0-CC 2014 • Photoshop 4.0-CC2014 • Microsoft Word (Camera Ready) • Illustrator 6.0-CC2014 Files that are not PDF need to be placed in a folder and compressed (.zip or .sit). Emailed images must be in JPEG or TIFF (CMYK) format, and color images must be associated parts of the ad. JPEG files are acceptable if they are at least 200 dpi resolution. Please do not send ads as documents in the following programs: Microsoft Publisher, MS Excel, MS PowerPoint, CorelDraw, MS Works, or Freehand.
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including spot colors should be set to print as “process separation.” This applies to graphics or logos created in other programs that are subsequently imported into the ad. For proper color reproduction, refer to our process Color Chart. A Color Chart can be requested by calling Advertiser Services at (915) 546-6435. Trap spot color material when applicable. Prepare material so adjoining colors overlap slightly by .5 to 1 pt. We cannot “colorize” images (i.e. turn B&W photos into color). Line art (Black & White) images must be at least 300 dpi resolution. Color and Grayscale images must be at least 200 dpi resolution.
4. NAMING YOUR FILES
8. SIZES
3. MEDIA WE ACCEPT
TNP requests that your files be saved in the format: Rundate_ Company Name
Document size of the ad must match the size on EP Times Advertising Dimensions sheet. Ensure that element boxes are within the ad boundaries. Delete extraneous elements outside the image area.
5. SENDING ADS BY EMAIL Email ads must be sent to the Sales Representative for the account in question. Contact the Sales Representative for his/her email address. Email ads will not be altered and run as is. Emailed ads must be received at least one full business day prior to run date.
6. FONTS The El Paso Times uses Adobe Font Folio 9 in its standard font set. Any non-standard fonts used in an ad must be converted to PATHS. Fonts used in an ad must be submitted with the ad, even fonts converted to PATHS or embedded in logos or other graphics. This includes both screen and printer fonts. Please refrain from using reverse or multi-color text smaller than 12 pt; use real font sizes and do not scale or stretch fonts. If EPS Files was originally built in Freehand or Adobe Illustrator, fonts must be converted to PATHS, otherwise font substitution will occur. Avoid overlaying text on background screens or tinted ghost images with values greater than 25%. Black type should be set to overprint. Avoid using screen values of less than 20% or greater than 80%. A Font List can be requested by calling Advertiser Services at (915) 546-6435. Type smaller than 4 pt. should not be used.
AD SIZES ROP # Columns Inches 1 1.5556 2 3.2222 3 4.8889 4 6.5556 5 8.2222 6 9.8889
Classified # Columns Inches 1 1.145 2 2.410 3 3.675 4 4.940 5 6.205 6 7.470 7 8.735 8 10.00
9. AD DELIVERY SERVICES The El Paso Times uses the following ad delivery services: Adsend, FastChannel, YouSend It, and AdTransit.
7. COLOR Ads designed to print 4-color process should be built using CMYK color model. Colors in the ad
El Paso Times | Media Kit 2015 • 31
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El Paso Times | Media Kit 2015 • 32
Telephone
DIRECTORY Executive Office
Production
Salinas, Sergio H.
Hernandez, Patsy
CEO, President/Publisher . . . . . . . . . . (915) 546-6159 Fax: (915) 546-6284
VP Production. . . . . . . . . . . . . . . . . . . (915) 546-6182 Fax: (915) 546-6456
Newsroom
Human Resources
Moore, Bob
Field, Malena
Editor. . . . . . . . . . . . . . . . . . . . . . . . . (915) 546-6149 Fax: (915) 546-6415
VP Human Resources. . . . . . . . . . . . . (915) 546-6254 Fax: (915) 546-6115
Advertising
Finance
Uebel, Cecilia M.
Fourzan, Marcela
SVP Sales & Marketing. . . . . . . . . . . . (915) 546-6250 Fax: (915) 546-6404
Controller. . . . . . . . . . . . . . . . . . . . . . (915) 546-6427 Fax: (915) 546-6496
Circulation Dove, Jim VP Circulation. . . . . . . . . . . . . . . . . . . (915) 546-6332 Fax: (915) 546-6432
El Paso Times President/Publisher - Sergio H. Salinas Editor - Bob Moore 500 West Overland Suite 150, El Paso, TX 79901 Phone: (915) 546-6100 | Fax: (915) 546-6496
El Paso Times | Media Kit 2015 • 33
Media Kit 2015
