DURHAM STUDENTS’ UNION MEDIA PACK
@durhamSU /durhamSU
YOUR GUIDE
HELPING YOU CONNECT WITH OVER 19,000 STUDENTS www.durhamsu.com
CONTENTS
Term dates:
Welcome to the DURHAM STUDENTS’ UNION media pack. This pack outlines a range of opportunities for you to connect with more than 19,000 students at Durham University. Durham University is one of the leading universities in the country, and attracts high-achieving students from across the UK and overseas. Durham students are a highly attractive audience, with the majority living away from home for the first time. They are making decisions now about the brands they will use and the organisations they want to work for in the future. Students’ spending power has continued to remain high throughout the recession and they are a market which is happy to try something new. Durham Students’ Union is a charitable organisation, which means all income generated via media opportunities is used to improve our organisation to benefit our students. This pack details a range of opportunities, but we are happy to discuss other packages beyond those listed, so please contact us with your requirements.
Durham Students’ Union Media Pack 2016-2017
0191 334 1777
Induction week:
3 Oct 2016 – 9 Oct 2016
Michaelmas term:
10 Oct 2016 - 16 Dec 2016
Epiphany term:
16 Jan 2017 - 17 Mar 2017
Easter term:
23 Apr 2017 - 30 Jun 2017
19,620
Students 54% Female
74% Undergraduates 26% Postgraduates 46% Male
21% From outside the UK
2,282
Students at Queen’s Campus
[email protected]
22,196 VISITO RS
to the website per month
7,324 3,400
FACEBOOK LIKES TWITTER FOLLOWERS
www.durhamsu.com
FRESHERS & PRE-ARRIVAL
ADD-ON PACKAGES We have a range of welcome week packages, exclusively for exhibitors at the Union Fair, to help you maximise this opportunity.
UNION FAIR
These bundles include built-in savings.
The Union Fair is the perfect opportunity for you to come faceto-face with our students and showcase your brand. • Wednesday 5 and Thursday 6 October 2016 • Attracts around 4,500 new students over the two days • Attended by a portion of our 3,000 postgraduate students, as well as returning students • A limited number of commercial stalls available, at a range of price points Platinum: one day only
• Platinum stand holders are given a prime location on a raised platform area and will greet students first • Gold stands are given a prime location on a raised platform area • Silver stands are located on the main floor • Outdoor spaces available for promo vans Whether your aim is to raise brand awareness, capture data, give out freebies or build a relationship with our students, the Union Fair presents the perfect opportunity.
£1,110
Platinum: both days
£1,999
Gold: one day only
£999
Gold: both days
£1,780
Silver: one day only
£835
Silver: both days
£1,445
£1,335
Outdoor: both days
Outdoor: one day only
£2,220
Platinum package
Gold package
Silver package
£1,495
Students’ Union guide full page advert, advert on welcome email, social media post, plasma screens advert (1 week). Saving of £300.
£1,100
Students’ Union guide half page advert, advert on welcome email, social media post. Saving of £200.
£695
Students’ Union guide half page advert, social media post. Saving of £133.
QUEEN’S CAMPUS The Union Fair at Durham University Queen’s Campus will be on Tuesday 4 October 2016, from 12pm - 4pm . It attracts over 2,000 new and returning students throughout the day.
Premium Stall
Durham Students’ Union Media Pack 2016-2017
0191 334 1777
£999 +VAT
[email protected]
www.durhamsu.com
PRE-ARRIVAL EMAILS
UNION GUIDE
WALL PLANNERS
To help provide students with essential information about the Students’ Union, we will send a series of emails to more than 4,500 new students.
Every year we produce a printed Union guide booklet.
Our wall planners are always a hit with Durham students.
• Essential need-to-know information about the Students’ Union • Included in bed packs of every single fresher before they arrive • Digital version distributed via email
• Displayed year-round in bedrooms and communal areas • Detail all the vital, need-to-know dates for the whole academic year • Included in bed packs for all new students • Additional copies are distributed to returning students • A total of 5,500 are given out to students
• Sent on a weekly basis from mid-August (results day) • A minimum of four emails sent • You can include your advertising messages within these Want to send a dedicated email to our students? You can with a solus email to our growing database of more than 9,000 opted-in contacts.
Union guide advert: back cover full page
£1,665
Union guide: full page
£1,220
Union guide: half page
£780
Banner advert in one email
£400
Banner advert in four emails
£1,350
LEAFLET INSERT
Solus e-mail during welcome period (18 August - 18 October 2015)
£1,000
Get your promotional material directly into the hands of students.
Wall planner sponsorship: includes a ‘sponsored by’ credit and a double-width advert
£1,110
Front (poster side) bottom right hand corner 85mm (w) x 85mm (h)
£555
Reverse – general location on the leaflet side (guide) 85mm (w) x 85mm (h)
£390
• Included in bed packs of every single fresher before they arrive • Packaged up with the popular wall planner and essential Union guide Leaflet insert
Freshers’ hall drops
£1,335
19,620
Durham University Students Durham Students’ Union Media Pack 2016-2017
0191 334 1777
[email protected]
www.durhamsu.com
FRESHERS’ BALL
PALATINATE - FRESHERS’ WEEK
Our Freshers’ Ball is the must attend event the welcome period for all new students and you can have your brand associated with this popular event by sponsoring it. • Headline acts included Jameela Jamil, Professor Green, and Pendulum in recent years • Line-up for this year’s event is yet to be announced • 2,200 tickets are available for this event • Package includes your brand on all Ball marketing material and a dedicated section on our website, with a link through to your own website Freshers’ Ball sponsor
£1,110
EDITION Our student paper, Palatinate, is written by students for students. • Sent directly into halls of residence • Distributed in the Union and other key university locations • 4,000 copies printed each issue • Ten issues throughout the year • A specially produced freshers’ week edition (a shorter edition of twelve or sixteen pages) is distributed at the Union fair
FRESHERS’ T-SHIRT SPONSOR Get your brand on our staff and volunteer T-shirts which are worn throughout the Union Fair. Freshers’ T-shirt sponsorship
£450
Wednesday 5 October Freshers’ edition: full page
£1,335
Freshers’ edition: half page
£725
Freshers’ edition: quarter page
£450
if you want to talk through the packages we can offer, please give us a call on 0191 334 1777
Durham Students’ Union Media Pack 2016-2017
0191 334 1777
[email protected]
www.durhamsu.com
Term dates:
YEAR ROUND MEDIA
Term dates:
22,196
Induction week:
3 Oct 2016 – 9 Oct 2016
Induction week:
Michaelmas term:
10 Oct 2016 - 16 Dec 2016
Michaelmas term:
Epiphany term:
16 Jan 2017 - 17 Mar 2017
Epiphany term:
website per 18 Jan 2016 - 18 Marmonth 2016
Easter term:
23 Apr 2017 - 30 Jun 2017
Easter term:
25 Apr 2016 - 24 Jun 2016
05 Oct 2015 - 11 Oct 2015
visitors to 2015 the 12 Oct 2015 - 18 Dec
ONLINE OPTIONS
WEBSITE ADVERTISING
EMAIL
Our website is a social hub of need-to-know information for students.
Want to send a dedicated email to our students? You can with a solus email.
• On average more than 22,600 visitors each month • A range of ways to advertise, from banner adverts, to advertorial style article(s) on our website • Drive traffic to your own website • Measure the effectiveness of your marketing campaigns
• Growing database of more than 9,000 opted-in contacts • Create your own dedicated message in HTML format We also have a weekly President’s email which goes out to all Durham students during term time, in which you can include your message. • Up to 50 words and a link • Restricted to one advertiser per issue • Sent to over 17,000 students Solus email President’s email: 50 words of text and a link
£1,000 £555
Durham Students’ Union Media Pack 2016-2017
0191 334 1777
Banner advert 728 x 90
£335
Per month
Banner advert 728 x 90
£670
Per term
Banner advert 728 x 90
£1,555
Per year
Advert in central scrolling ad banner 296 x 296
£225
Per month
Large advert in central scrolling ad banner 592 x 296
£450
Per month
Article – up to 350 words with link and one image
£280
Top story for a minimum of one day
Events calendar (restrictions may apply)
£225
Per week
[email protected]
www.durhamsu.com
ON-SITE STALL
SOCIAL MEDIA
Want to come face-to-face with students, outside of the welcome period? You can book a stall year round.
Our Facebook and Twitter pages are continuing to grow. Please note social media posts are restricted to certain activities. They can be used to promote onsite activity, competitions, and certain content marketing pieces; this improves engagement. Facebook (up to 40 words)
£100
1 post
Twitter (140 characters)
£50
1 post
£120
1 post on each
Bundles
• • • •
TWITTER 7,324 FACEBOOK 3,400 FOLLOWERS LIKES
Raise brand awareness Capture data Give out freebies Build a relationship with our students
3m x 3m indoor
£555
1 day
3m x 3m outdoor
£555
1 day
DISPLAY ADVERTISING PLASMA SCREENS
FACE-TO-FACE
Located throughout the Students’ Union building, digital posters are an ideal way to capture students’ attention.
FLYERING Get your messages or freebies directly into the hands of students.
Screens throughout Union including bar and café
£335
1 month
• Union staff available to distribute your products • Located outside of the Union building
Screens throughout Union including bar and café
£670
Per term
Screens throughout Union including bar and café
£1,335
Academic year
Student staff (provided by the Union)
£400
Per 1,000
Self-staffed
£280
Per 1,000
Durham Students’ Union Media Pack 2016-2017
0191 334 1777
[email protected]
www.durhamsu.com
TABLE TOP AND FLOOR STICKER ADVERTISING Table top advertising and floor stickers in the Riverside Cafe are an ideal place to advertise to our students. We also offer an option of floor stickers to really stand-out from the crowd. Table top posters
£28
Per Week
Floor Stickers
£25
Per Week
POSTERS
REVISION PLANNER
Our poster sites are located throughout the Union building.
During Epiphany term we produce a revision wall planner which has proven extremely popular.
• A range of size options available • Book multiple frames for greater exposure • We can also accommodate floor stickers and other print media; please contact us with your requirements
• Distributed to 3,000 students • Displayed in bedrooms and communal areas
A3: 7 spaces available
£30
Per month
A2: 10 spaces available
£60
Per month
£200
Per month
1500 x 1000mm: 3 spaces available
Revision planner sponsorship: includes a ‘sponsored by’ credit and a double-width advert
£600
Front (poster side) bottom right hand corner 85mm (w) x 85mm (h)
£250
Reverse – general location on the leaflet side (guide) 85mm (w) x 85mm (h)
£150
PVC BANNER Want to quickly raise brand awareness? A PVC banner can help you achieve this. • Located outside the Union in high footfall areas
Durham Students’ Union Media Pack 2016-2017
PVC banner displayed outside the Union (guide size 8ft x 2ft, but please contact us to discuss specific requirements)
£150
1 week
PVC banner displayed outside the Union (guide size 8ft x 2ft, but please contact us to discuss specific requirements)
£300
1 month
0191 334 1777
[email protected]
www.durhamsu.com
STUDENT MEDIA
PURPLE RADIO
PALATINATE
Purple Radio are Durham University’s official student radio station. They have 62,000 listeners per term on average, 2,700 Facebook likes and over 2,000 Twitter followers.
Our student paper, Palatinate, is written by students for students. • Sent directly into halls of residence • Distributed in the Union and other key University locations • 4,000 copies printed each issue • Ten issues throughout the year • 20 pages plus Indigo pull-out (16 pages)
Standard Advertising Package (30
second advert played 8 times daily, homepage website advert 225x225 pixels, 1 social media post per week)
£300
fortnightly
Newsfeed Exclusive Sponsor (Name and
logo added to show title e.g. “Newsfeed with...” plus all bulletins 8 times daily, 30 second ad played during the Newsfeed show, events/services discussed on air by DJ)
Publication dates in Michaelmas term: • Wednesday 7 October • Thursday 22 October • Thursday 5 November • Thursday 19 November • Thursday 3 December
Peak Weekday Entertainment Show Sponsor (Name and logo added to each
weekday show title e.g. “The Afternoon Show with...”, 30 second ad played during the show, events/services discussed on air by DJ)
Epiphany and Easter term issues will be confirmed at a later date. Full page 265mm (w) 332mm (h)
£1,110
Half page 265mm (w) 166mm (h)
£445
Quarter page 132mm (w) 166mm (h)
£225
Live Event Coverage Exclusive Sponsor
(Includes 2 weeks of Standard Advertising Package, plus presence at the event and stabs throughout)
40,000
£600 a term
£600 per event
62,000
copies printed per year
Durham Students’ Union Media Pack 2016-2017
£1,000 a term
listeners per term
0191 334 1777
[email protected]
www.durhamsu.com
SPONSORSHIP OPPORTUNITIES We have a range of sponsorship opportunities available throughout the year. • Information campaigns: a range throughout the year • Housing Fair: Spring 2016 • Refreshers’ Fair: Spring 2016 • Awards: June 2016 Contact us to find out more information, and to discuss the various packages available.
GRADS.CO.UK PLANNING AND PRODUCING MEDIA MATERIALS Grads offer the facility to plan, negotiate and produce campus based media such as Posters, Six sheets, Digital Screens, Wide Format Banners and Social Media posts. With in-house production facilities and close ties to the majority of UK universities, Grads have the ability and experience to design and execute your University Media Portfolio. To discuss a project you can contact them on
[email protected], or call them on 0333 456 4414. Adverticals Table Vinyls Floor Stickers Stair Vinyls Wide Format Banners
Durham Students’ Union Media Pack 2016-2017
0191 334 1777
[email protected]
www.durhamsu.com
Durham Students’ Union Media Pack 2016-2017 0191 334 1777
Items Booked
Total
Price
[email protected]
Please return the completed form to;
[email protected]
Date
Signature
Name (Please PRINT)
Booking confirmations and invoices will be sent by email.
I have read the terms and conditions of booking contained in this document.
Failure to make payment will result in your activity being cancelled and Durham Students’ Union shall in no way be liable for any costs incurred resulting from cancellation.
Returning this form does not constitute a confirmation of booking which can only be made when full payment of your booking is received by Durham Students’ Union, at which time a confirmation document will be sent to you via email or post. A confirmation of your booking will be sent along with an invoice of the total amount payable.
I/we hereby apply for the above mentioned marketing opportunity and agree to the prices shown. I/we have read, understood and agree to the attached ‘Durham Students’ Union 20152016 Terms and Conditions of Booking’.
BOOKING CONFIRMATION: If your booking is accepted, a legally-binding contract will be formed. Please ensure this form is signed by a person authorised to do so.
All prices are subject to VAT.
BOOKING SUMMARY
Postcode
Invoice address (if different)
Purchase order number
Contact email
Contact telephone
Contact name
Postcode
Correspondence address
Nature of business
Company Name
BOOKING FORM
www.durhamsu.com
TERMS & CONDITIONS GENERAL The terms in this section shall apply to all bookings for marketing activities in Durham Students’ Union. Additional terms – noted below – apply to activities during the period relating to the student enrolment period and induction week (“the welcome period”). 1. The booking form must be completed in full before a booking can be accepted. 2. Full payment for all marketing activity must be paid in full no later than one month prior to the activity taking place. All bookings made after this date must be paid for in full at the time of booking. Failure to make payment will result in your booking being cancelled without further notice and Durham Students’ Union shall in no way be liable for any costs incurred resulting from the cancellation. 3. All exhibitors carrying out an activity under these terms and conditions agree to indemnify Durham Students’ Union and its employees, officers and agents against all costs, claims and liabilities sustained by any persons or to any property as a result of the actions of the exhibitor. 4. Durham Students’ Union operates a strict no smoking policy in all its buildings and venues. 5. Food samples may not be given out without prior consent. Exhibitors will be required to provide evidence that appropriate product insurance is in place. 6. All advert specifications for marketing activity will be provided following booking, with copy deadlines. The copy deadlines and specifications must be adhered to or you risk your booking being cancelled without prior notice or recompense. 7. All on-site marketing activity – including flyering – must strictly be contained on Durham Students’ Union property and must not spread beyond this onto public or other university property, unless otherwise agreed in advance and confirmed in writing. 8. All material submitted must comply with Durham Students’ Union policy at time of publication. Durham Students’ Union reserves the right, at its absolute discretion, to refuse material deemed to be inappropriate. 9. Durham Students’ Union does not hold
responsibility for any of advertising media should it be stolen or vandalised whilst on display within the Union. 10. Corrections, changes and amendments must always be confirmed in writing by Durham Students’ Union. 11. Any company that collects data whilst promoting at Durham Students’ Union must be compliant under the Data Protection Act 1998. In addition, any exhibitor collecting personal data must ensure that the student supplying the data is fully aware of the purposes for which the data is being granted. 12. In the event that Durham Students’ Union shall cancel all or any part of a publication, or be unable to perform their obligation under this agreement, the liability of Durham Students’ Union shall be limited to those payments made by the exhibitor to Durham Students’ Union under this agreement.
13. Alcohol and drinks offers should not be promoted in any advertising materials. 14. Imagery that is deemed sexist or explicit in advertising may be refused.
UNION FAIR 1. Full payment for all welcome period marketing activity must be paid in full no later than 2 September 2016 or one month prior to the activity taking place (whichever is sooner). All bookings made after this date must be paid for in full at the time of booking. Failure to make payment will result in your booking being cancelled without further notice and Durham Students’ Union shall in no way be liable for any costs incurred resulting from the cancelation. 2. All welcome period activity cancelled between the dates Wednesday 2 September 2016 to Wednesday 30 September 2016 will be charged at 50% of total amount payable. Welcome period marketing activity cancelled after Wednesday 30 September 2016 will be charged the full amount payable. 3. All Platinum Stall packages are positioned in a prime location in a raised area. Prices include a 2m x 1.2m space, with a table and up to two chairs (if required). Free wifi is available and a power source can be requested in advance. This will be adequate to supply a laptop or similar.
Durham Students’ Union Media Pack 2016-2017
4. All Gold Stalls are positioned in a raised area. Prices include a 2m x 1.2m space, with a table and up to two chairs (if required). Free wifi is available and a power source can be requested in advance. This will be adequate to supply a laptop or similar.
booking. Failure to provide such information may result in the non-use of such equipment for the duration of the Union Fair.
5. All Silver Stall packages are positioned in a sunken ‘well’ area within the centre of the room. Prices include a 2m x 1m space, with a table and up to two chairs (if required). Free wifi is available and a power source can be requested in advance. This will be adequate to supply a laptop or similar.
17. All off-loading and loading will be carried out by the exhibitor and not by staff of Durham Students’ Union.
6. Exhibitors must keep their stalls, displays and activities within the space allocated to their stall.
19. Gangways, stairways, fire exits and passageways in the Union Fair must be kept clear of any obstructions.
7. Exhibitors must not stick anything to walls or windows. 8. Stalls are non-transferable. The content of a stall must not be substantially different to that indicated by the name of the stall on the original booking form. 9. If required, a trader’s licence must be purchased if exhibitors wish to sell from their stall space. 10. All goods and services must comply with the Trade Descriptions Act 1968. Any goods and services that do not comply will be reported to the relevant authorities. 11. Exhibitors and their stall are only permitted to flyer/conduct marketing activity in their designated stall space unless otherwise agreed in writing. 12. Exhibitors and their stall/representatives attending the Union Fair will at all times behave in a responsible manner whilst on the University campus, and not inconvenience in any way either the organisers of the Union Fair or other exhibitors. Failure to do so may result in removal from part or all of your Union Fair marketing activity without prior notice or recompense.
16. Any displays involving moving equipment must not at any time be left unsupervised.
18. Exhibitors will be given access to the campus to off-load exhibits, once this has been done you must remove your vehicle to one of the public car parks. Car parking costs will not be refunded.
20. All electrical fittings, wiring and appliances must be constructed and maintained in safe condition. Particular attention must be paid to temporary wiring and the need not to overload electrical sockets. All exhibitors’ electrical equipment must have appropriate PAT testing certification. 21. The use of compressed gas cylinders (e.g. CO2 or LPG) or other explosive or highly flammable substances is not permitted. 22. Loose packaging must be removed once exhibition stands have been assembled. The packaging must be deposited in the designated area notified on the day. Exhibitors must recycle where possible. 23. Exhibitors should ensure that all exhibition materials such as fabric panels and exhibition stands are manufactured from fire retardant materials or have been treated so as to provide a fire retardant surface finish. 24. Durham Students’ Union operates a strict no smoking policy in all its buildings and venues.
13. Exhibitors and their staff/representatives must conform to the accepted safety standards of the day. All equipment must conform to the relevant legislation and standards.
25. By participating in the Union Fair, each exhibitor agrees to indemnify Durham Students’ Union and its employees, officers and agents against all costs, claims and liabilities sustained by any persons or to any property as a result of the actions of the exhibitor.
14. All exhibitors are responsible for completing their own risk assessment for their planned activity at the Union Fair.
26. Durham Students’ Union cannot accept advance deliveries of items for Union Fair exhibitors.
15. Exhibitors are required to provide information on all displays involving moving equipment before Durham Students’ Union will accept your
27. The playing of music or use of amplified sound equipment of any kind is not permitted.
0191 334 1777
29. The distribution or use of stickers is not permitted. 30. Exhibitors are required to abide by the provisions of Data Protection Act 1998. In addition, any exhibitor collecting personal data must ensure that the student supplying the data is fully aware of the purposes for which the data is being granted. 31. Exhibitors exhibit entirely at their own risk. Durham Students’ Union will not accept responsibility for any losses or damage to persons or property which may occur. Insurance against such contingencies is recommended. 32. Exhibition organisers are responsible for ensuring that all delegates/exhibitors are clearly briefed and understand both the codes of practice and the fire evacuation procedures document. A copy of the appropriate fire evacuation procedures will be issued to each exhibitor as part of their registration pack. 33. Failure to comply with any part or parts of these terms and conditions of booking will result in the removal of permission to exhibit. Durham Students’ Union will not refund any payments under these circumstances. 34. Food samples may not be given out without prior consent. Exhibitors will be required to provide evidence that appropriate product insurance is in place. 35. A rest area will be provided for stall holders, with food and refreshments provided in this space. 36. All advert specifications for other marketing activity will be provided following booking, with copy deadlines. The copy deadlines and specifications must be adhered to or you risk your booking being cancelled without prior notice or recompense.
28. The distribution of alcohol is not permitted.
[email protected]
www.durhamsu.com
