MEDIA PACK Summer 2016
Media Pack Spring 2016 - V1.2
Welcome BEYOND BESPOKE is the ultimate guide to the most exceptional brands, companies and individuals that make Britain great. Whether you are looking for a couturier to create that special dress, a connoisseur who’ll be able to inform your thirst for wines, or specialist art advice to expand your private collection, no stone has been left unturned to bring you the very best products and services from the world of British luxury.
Beyond Bespoke is proud to curate and champion only the very best of British luxury. We work on a membership basis, carefully selecting the finest companies to feature. As a result, our membership base is a highly desirable gallery, both online and in print. We currently promote members including Bentley Motors, Camper & Nicholsons, Harrods.com and Paul Smith.
Lucie Lewis Founder & CEO 2
BEYOND-BESPOKE.COM Our Audience
72% female
28% male
majority of users aged
25-44
The Home of British Luxury BEYOND-BESPOKE.COM - Our digital lifestyle magazine, delivers the very latest from the world of British luxury by some of the country’s leading writers and columnists. Our categories include House, Real Estate, Speed, Style, Jewels, Wellness, Feast, Culture, Family and Office.
23% sessions
top ten countries 1. UK 2. USA 3. Russia 4. Australia 5. Spain 6. France
7. India 8. China 9. Germany 10. Trinidad & Tobago
most popular categories
House Real Estate Style Wellness
London-based
Exclusive content is generated daily, including articles, competitions and features. Our editorial direction has a strong focus on our members and spending opportunities for our readers.
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Audience Statistics: June 2016 / Google Analytics
STATISTICS www.beyond-bespoke.com
65%
visits from desktop
35%
visits from mobile/tablet
56,000+
14,000+ sessions
10,000+ unique users
43,000
Beyond Bespoke Email Newsletter
19,000+ database
1:46
minutes per session
17%
average open rate
3
2%
pages per session
average click rate
page views
social media followers
mailed out
weekly
We currently rank second in Google search results for
“British Luxury”
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Statistics: July 2016 / Google Analytics / Mailchimp
“Camper & Nicholsons has come to view Beyond Bespoke as an essential partner in helping to leverage our great British brand heritage, and help us connect with like-minded companies who share a similar client base.”
Kurt Fraser Director of Marketing, Camper & Nicholsons
“Beyond Bespoke’s proactive attitude is incredibly refreshing and the team are constantly on hand to offer advice, put us in touch with new contacts and help promote our products and brand. Over the two years we’ve been members we have met some amazing new people and been involved in several incredible events, whilst picking up some great business along the way!”
Austen Kopley MD, Barnard & Westwood
“Beyond-bespoke.com is my favourite luxury site – it makes you want to dive into it and experience everything. This is escapism at its very best, and it is my destination for beautiful concepts to feed the soul with.”
Kate Shapland Beauty Editor, Legology
BEYOND-BESPOKE.COM
MPU
Advertising Opportunities BEYOND-BESPOKE.COM offers several key advertising opportunities across the Homepage, Categories page and site-wide article insertion.
HOMEPAGE
MPU BANNER
• Links through to your website • Live on the website for a maximum of four weeks • Artwork to be designed and provided by you (an additional design charge is available if you would like us to create it)
BANNER
HOMEPAGE ADVERTISING SITES MPU - single:
250x300px
MPU - double:
250x600px
Banner - Desktop:
1260x506px
Banner - Tablet:
1023x422px
Banner - Mobile:
748x408px 6
DOUBLE MPU
BEYOND-BESPOKE.COM Advertising Opportunities MPU
CATEGORY PAGES • Placed across nine of our categories (not including Real Estate) • Links through to your website • Live on the website for a maximum of four weeks • Artwork to be designed and provided by you (an additional design charge is available if you would like us to create it)
CATEGORY MPU INSERTION MPU - single:
250x300px
MPU - double:
250x600px
DOUBLE MPU
7
BEYOND-BESPOKE.COM Advertising Opportunities
ARTICLE PAGES • -Placed on all articles across the website • -Links through to your website • -Live on the website for a maximum of four weeks • -Artwork to be designed and provided by you (an additional design charge is available if you would like us to create it) MPU
ARTICLE MPU INSERTION MPU - single:
250x300px
MPU - double:
250x600px
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WEEKLY EMAIL NEWSLETTER Advertising Opportunities
Every week BEYOND BESPOKE sends out a weekly newsletter, featuring our pick of articles, products and competitions from that week. There are two key advertising sites available in the newsletter: a banner advert and a single or double MPU. We also offer the service of a dedicated Solus email, tailored specifically for your business and sent out to our readers. Please see the Rate Card and contact us for further details
EMAIL ADVERTISING SITES Banner Advert:
600x90px
MPU - single:
300x250px
MPU - double:
600x250px
BANNER
MPU
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THE LITTLE BOOK OF LUXURY Our printed biannual, THE LITTLE BOOK OF LUXURY showcases each of our members and partners. This is distributed via: • • • • •
5* Hotels and Spas Private Member’s Clubs Prestigious Retailers Our Family Office Network Executive Transport Services
50,000 copies per annum
• Events • Independent Schools and Educational Institutions • Corporates
125,000* readership
THE LITTLE BOOK OF LUXURY ADVERTISING SITES Inside Front Cover:
120x172mm
Inside Back Cover:
120x172mm
Single page, throughout the book:
120x172mm
Double-page Spread:
240x172mm 10
*Based on each copy being seen by an average of 2.5 readers
“Beyond Bespoke introduced us to a strategic brand partnership instantly after taking time to understand our core objectives for this unique British event. Beyond Bespoke are the unparalleled source for British luxury and valuable partners to have.”
Fleur Cooper Lillingston
“Beyond Bespoke have been great supporters of McLaren Automotive, introducing clients for VIP tours of the McLaren Technology Centre, and covering recent launches in the online magazine. We believe there is real synergy between our companies and look forward to building on our working relationship in the future.”
George Farquhar McLaren Automotive
“Beyond Bespoke is a unique partner in its promotion of such a diverse range of British luxury brands and services. Both The Little Book and beyond-bespoke.com are environments in which we feel comfortable advertising our higher-end collections.”
Paul Smith Ltd Britain’s foremost designer
RATE CARD Advertising Format Annual Membership of Beyond Bespoke
Single Cost (excl. VAT)
One-month Tenancy (excl. VAT)
£4000
-
Homepage MPU 300x250px
-
£850
Homepage MPU 300x600px
-
£1250
Homepage banner
-
£1,750 - £2,250
Category MPU (site-wide) 300x250px
-
£850
Category MPU (site-wide) 300x600px
-
£1250
Article MPU (site-wide) 300x250px
-
£850
Article MPU (site-wide) 300x600px
-
£1250
£850
-
Banner Advert 600x90px
£325 p/week
£675
MPU 300x250px
£250 p/week
£525
MPU 600x250px
£475 p/week
£700
Solus Email
£750 p/week
-
£800
-
Double page spread
£1,520
-
Inside back cover
£1,200
-
Inside front cover double page spread
£2,400
-
£220
-
beyond-bespoke.com
Sponsored Feature Weekly Newsletter
The Little Book of Luxury Full page colour, run of book
Beyond Bespoke creative costs for design assistance Sponsorship Packages The Little Book of Luxury
Sponsorship packages are bespoke and will be costed on request
beyond-bespoke.com Homepage Events For further enquiries, please contact Emily Ridler:
[email protected] 12
BEYOND-BESPOKE.COM
Meet the contributors
Clare Foster - Gardens
Claire Bowman - Travel
Clare Foster is Garden Editor at House & Garden magazine and a freelance journalist who has written for The Guardian, The Sunday Times and the Daily Express, among other publications. After starting her career in book publishing, she spent nine years at Gardens Illustrated magazine, latterly as Editor.
Claire Bowman is Head of Editorial and Press at Beyond Bespoke. She formerly edited the Spa pages of Body & Soul, a section of The Times devoted to health, travel and well-being. She has worked on The Times, Marie Claire and the Daily Mail’s YOU magazine.
Simon Hills - Men’s Style
Chris Bucknall - Motoring
A former deputy editor of GQ, Simon Hills is associate editor of The Times Magazine and columnist. Simon covers men’s style for Beyond Bespoke.
Chris Bucknall is a writer, publisher, motoring event organiser and all-round petrolhead, having inherited his love of cars from his father, who owned, raced and crashed some of the finest cars of the 1950s and 60s.
Nini Khatiblou - Fashion
Joanna Weinberg - Food
Nini Khatiblou is a Fashion Stylist with over five years’ experience at Good Housekeeping and InStyle UK. Over the years, she has worked with some of the industy’s top photographers, including Greg Lotus, Peter Wetsh and Kai Z Feng for fashion.
Joanna Weinberg has written cookery columns for The Times, Red and currently Condé Nast Traveller. She has written two cookbooks, How to Feed Your Friends with Relish and Cooking for Real Life, published by Bloomsbury, and runs Kitchen Table Cookery at The Talbot Inn, Somerset.
Emma Bannister - Beauty
Jo Denbury - Interiors
Emma’s background is in women’s magazines working for Condé Nast’s W magazine and then as Beauty Director of Marie Claire UK. She is the author of international bestseller Marie Claire Real Beauty. She currently works as a Creative Director and Producer writing and shooting images for global beauty brands.
Jo Denbury is a freelance interiors writer. She was formerly associate editor of Telegraph Magazine with responsibility for the home section, and features director at Elle Decoration.
13
Mayfair London W1
+44 (0) 20 3327 4006
[email protected] www.beyond-bespoke.com
31 Cheap Street Sherborne, Dorset DT9 3PU
Copyright © Beyond Bespoke Design Ltd 2016 | Registered Office: York House, 6 Coldharbour Business Park, Sherborne, Dorset DT9 4JW Registered in England and Wales No. 07976338 | VAT Registration No.15361931 | Directors L C Lewis: J Rivett-Carnac
